Skip to content
  • Become an Insider
  • Custom Orders
    • Cycling Gear Bags
    • MTB Gear Bags
    • Triathlon Gear Bags
    • Running Gear Bags
    • Swimming Gear Bags
    • For Your Bike
    • Musettes
    • Travel Gear Bags
    • Ski Gear Bags
    • Football Gear Bags
  • Kit Bundle
    • Cycling
      • Men's Jerseys
      • Women's Jerseys
      • Men's Bibs
      • Women's Bibs
      • Speedsuits
      • Long Sleeve Jerseys
    • Triathlon
      • Speedsuits
      • Jerseys
      • Bibs
      • SuperTech T's
      • Singlets
      • Running Shorts
      • Long Sleeve Jerseys
    • Running
      • SuperTech T's
      • Singlets
      • Running Shorts
      • Hats
      • Arm Warmers & Coolers
      • Long Sleeve Jerseys
    • Fit Kit
    • Jackets
    • Vests
    • Base Layers
    • Warmers and Coolers
    • Changing Ponchos
    • Skull Cap
    • Punk!
    • We The People
    • Chroma
    • Dusty Shins
    • Patriot
    • Camo
    • Aloha
    • Among The Wolves
    • Wild Child
    • For The Love Of The Sport
    • Gloves
    • Socks
    • Bike Stickers
    • Changing Ponchos
    • Calendars
    • Wallets
    • Aprons
    • Water Bottles
    • Helmets
    • Books & Stickers
    • Wet/Dirty Bags
    • T Shirts
    • Hats
    • Hoodies
    • Joggers
    • Canopies
    • Banners
    • Flags
    • Table Clothes
  • Sizing Guides
  • Reviews
  • The Blog
    • About
    • Size Charts
    • Custom Price List
    • Crash Replacement
    • Books
    • Events
    • Gift Cards
    • FAQ's
    • Closeouts
    • Logo Design
    • Nutrition
    • Partners
  • Log in
    Cart
    Complete the kit

    Size

    Do You Want To Add Bibs And Unlock Even More Value?

    • Free Gloves
    • Free Socks
    • up to $100 Cash For Pics
    • an entire year of RaceDay Ready Accountability
    • +++
    Heck yes!

      Theme version: 87253e5
      Subtotal
      $0.00
      Shipping, taxes, and discount codes calculated at checkout.
      •  
      Your cart is currently empty.
      Search
      PEDAL Industries PEDAL Industries PEDAL Industries PEDAL Industries
      Log in Search Cart
      • Become an Insider
      • Custom Orders
      • Gear Bags
        • Cycling Gear Bags
        • MTB Gear Bags
        • Triathlon Gear Bags
        • Running Gear Bags
        • Swimming Gear Bags
        • For Your Bike
        • Musettes
        • Travel Gear Bags
        • Ski Gear Bags
        • Football Gear Bags
      • Kit Bundle
      • Apparel
        • Cycling
          • Men's Jerseys
          • Women's Jerseys
          • Men's Bibs
          • Women's Bibs
          • Speedsuits
          • Long Sleeve Jerseys
        • Triathlon
          • Speedsuits
          • Jerseys
          • Bibs
          • SuperTech T's
          • Singlets
          • Running Shorts
          • Long Sleeve Jerseys
        • Running
          • SuperTech T's
          • Singlets
          • Running Shorts
          • Hats
          • Arm Warmers & Coolers
          • Long Sleeve Jerseys
        • Fit Kit
      • Layers
        • Jackets
        • Vests
        • Base Layers
        • Warmers and Coolers
        • Changing Ponchos
        • Skull Cap
      • Collections
        • Punk!
        • We The People
        • Chroma
        • Dusty Shins
        • Patriot
        • Camo
        • Aloha
        • Among The Wolves
        • Wild Child
        • For The Love Of The Sport
      • Accessories
        • Gloves
        • Socks
        • Bike Stickers
        • Changing Ponchos
        • Calendars
        • Wallets
        • Aprons
        • Water Bottles
        • Helmets
        • Books & Stickers
        • Wet/Dirty Bags
      • Casual
        • T Shirts
        • Hats
        • Hoodies
        • Joggers
      • Outdoor
        • Canopies
        • Banners
        • Flags
        • Table Clothes
      • Sizing Guides
      • Reviews
      • The Blog
      • More
        • About
        • Size Charts
        • Custom Price List
        • Crash Replacement
        • Books
        • Events
        • Gift Cards
        • FAQ's
        • Closeouts
        • Logo Design
        • Nutrition
        • Partners
      toddblogprofile.png__PID:642f8300-0b96-42d5-8551-889f1d639b6e

      Todd’s Journal

      Subscribe

      Email Terms & Privacy

      Get weekly digest
      Strava Widgets Styling

      Get RaceDay Ready


      IS THIS HOW LEGENDARY EVENTS BEGIN?

      THERE ARE LEGENDARY QUESTS that start with an individual's personal need to accomplish something big, from there a few friends get roped in...

      ... then all a the sudden athletes are shelling out cash and puttin in the time.

      Cuz it sounds insane.

      I mean think of it...

      • John and Judy Collins and triathlon
      • Henri Desgrange and Le Tour
      • Steve Hill and his son Dan with friend Tanner Bell and Ragnar

      ... a handful of people capturing the imaginations of millions.

      Which brings me to today.

      We have now attempted the Surf N Summit 6 times...

      1. Failed due to 112º+ temps
      2. Failed due to a freak snow storm
      3. Late night finish, two rescued off the mountain
      4. Evening finish in the dark, 30% attrition
      5. All finishers before sunset, 30% attrition
      6. Failed due to tropical storm

      ... 50% failure, and 30% attrition when we do complete the quest.

      We had a really good group today.

      All were riding strong.

      Had the storm not rolled in I'm convinced we all would have finished, we'd already knocked out...

      • 101 miles
      • 11000' of vert
      • ave speed 13m/h

      ... we were on pace, one final 4000' climb remained.

      But, getting stuck at

      • 10,000'
      • no cell service
      • in lycra
      • powerful winds
      • driving rain
      • mud
      • plummeting temps
      • in the dark

      ... just didn't seem all that appealing.

      shouldawouldacoulda

      Some firsts for this year...

      • two outta staters
      • power outage at the VRBO
      • lotsa friends rolling out for first 30 miles

      ... made it a lot of run.

      Let me expand on my review of the Silca tires...

      • a ton of downhill PRs
      • great speed across the valley
      • a few PRs uphill

      ... they're reallyreally fast.

      Oh, back to the question...

      • difficult to finish
      • battling the elements
      • demanding the best equipment

      ... is this how legendary events begin?

      Maybe we'll see ya next year.

      ===

      165 lbs/12.6%
      8ish hours sleep
      730ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      92/115/-24 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THE LAST SUPPER, AGAIN...

      FOR SOME OF US, the night before the big quest can be rough. Tossin' and turnin' and bathroomin'. Will we ever get to sleep, followed by...

      ... oh crud, what is that annoying sound.

      The alarm,
      ya dummy.

      But, just before that all goes down...

      ... is the last supper.

      Let that sink in ya (me) religious weirdos.

      Frankly, some dinners are better than others...

      • good food
      • geeking out on the prep
      • filling in the gaps for the uninitiated.

      ... and tonight is one of my all time faves.

      When faced with the biggest ride of the year...

      • 123 miles
      • 15000' of vert
      • 12 hours to beat the sunset

      ... there' really nothing like.

      A convo stuffed...

      ... with passion and angst.

      ===

      163.4 lbs/12.4%
      8ish hours sleep620 anti-oxidant level
      Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      84/73/11 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: HIdden Order, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      FOR THE LOVE OF IT

      THE BIGGEST, CRAZIEST CHALLENGES we go after are generally fueled by our truest passion. The accomplishment happens... 

      ... because it calls to our souls.

      We've gotta do it.

      Which is how the Surf N Summit came about.

      For years, I'd dreamed and schemed of how to ride from Dana Point to Big Bearlll

      • gravel bikes happened
      • discovery of a 40 mile bike trail
      • connecting an abandoned logging road to a gravel route

      ... while keeping to a minimum using public roads.

      It's the same thing with our super fun business...

      • Italian fabrics
      • Patterns we designed - printed, cut and sewn here
      • On demand with no minimums.

      ... making the apparel and gear I always wanted.

      Because that allows us - you and me - to get our create juices flowing and create special designs that mean something to us...

      ... and inspire and memorialize our adventures.

      Take this year's Surf N Summit kit in pic above...

      • hi viz camo jersey because it's literally hunting season in the mountains
      • dark green bibs to compliment the forest environment
      • hi viz accessories to complete the look

      ... which is honestly one of my all time favorite designs.

      If you've got a hankering to make something special for your upcoming quest, 
      let's make it happen.

      Click here: https://pedalindustries.com/pages/start-a-project

      Katie wanted a suit to train for Ironman

      Kurt wanted a kit for Good Dirt

      Kimberly wanted a bag to match her kit.

      ===

      163.4 lbs/12.4%
      8ish hours sleep620 anti-oxidant level
      Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      87/87/0 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: HIdden Order, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      INITIAL IMPRESSIONS

      AFTER READING THE REVIEWS and listening to the infoolencers, we pull the trigger on a new gizmo...

      ... hoping it's all it's cracked up to be.

      Making us better.

      Faster.

      Which is exactly what I did with the new Silca Protocol gravel tires.

      I went with the RCG-1 50mm, which is about as knobby as my Conti Terra Speed 45mm on the center...

      ... with much bigger knobs on the sides.

      Here are my initial impressions...

      • super lightweight
      • very thin casing
      • easy to mount
      • aired up to my usual 20lbs, very smooth and fast
      • noticeably better grip turning in the loose stuff 

      ... after one ride.

      Tomorrow, I'm going to test the Silca recommended pressure...

      • Rear 25.5 lbs
      • Front 24.5 lbs

      ... per their online calculator.

      Distilling it down the tires...

      • feel very fast
      • need to explore their limits cornering 
      • a little nervous about durability over nasty rocks

      ... could be a significant improvement over the Terra Speeds.

      It's always a little nerve-racking to leave behind a tested, proven product that has led to much success...

      ... which is what makes searching for our limits constantly fascinating.

      ===

      165 lbs/12.6%
      8ish hours sleep
      730 anti-oxidant level
      Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      87/87/0 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      BUT, THE WEATHER...

      WE'RE ALL ALWAYS LOOKING at the predicted weather for our upcoming event. Some us of with angst...

      ... some of us with lust.

      Where do you land?

      Asking because Chicago Marathon just announced less than ideal conditions for raceday.

      Now, for those looking to...

      • to finish their first marathon
      • complete Chicago
      • PR

      ... that means something.

      For those looking to:

      • win
      • podium
      • beat their friends

      ... it might mean something altogether different.

      Depends on what where made of,
      what we know about ourselves,
      more importantly...

      ... what stories we tell ourselves.

      Me personally, tell me it's gonna be awful and...

      ... I think of what the great Jocko Willink would say.

      Good.

      Gonna be hot, good.
      Others will wilt.

      Gonna be cold, good.
      Others will freeze.

      Gonna be muddy, good.
      Others will bog down.

      Why is that my goto response?

      Probably because at this point I've faced it all,
      plowed through the truly sucky.

      Attitude counts, for sure.

      But, experience,
      that's like building an asset.

      Still looking to be heinously hot for the SurfNSummit on Saturday...

      • 123 miles
      • 15,000'
      • 12 hrs

      ... Good.

      ===

      165.6 lbs/12.6%
      7ish hours sleep
      570 anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      88/92/-5 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      REFRAMING EASY DAYS

      WHEN THE EASY DAY is on the schedule, we kit up, check ourselves out in the mirror and wink...

      ... time to go easy.

      Most of us,
      most of the time,
      utterly fail to hit the mark.

      We go way beyond.

      Why?

      Because we are endure-ance athletes,
      and if we ain't enduring,
      we aren't satisfied.

      Some of us could use a reframe, and as the great Scott Adams taught...

      ... a reframe does not need to be logical or fully true. It only needs to work.

      Here's one that works for me.

      Usual frame: Easy days are a waste of valuable time, so...

      ... Imma gunna go sorta kinda easy.

      Reframe: Easy days done properly set up the hard days for maximum execution and benefit, so...

      ... Imma gonna go super easy.

      ===

      163.4 lbs/12.3%
      8ish hours sleep
      570 anti-oxidant level
      Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      86/82/3 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      BEWARE THE SELF-COACHED ATHLETE

      WHEN SOMEONE "comes outta nowhere" we interested in where they came from, for sure. But, what we're really dying to know...

      ... is how the heck they did it.

      Take Vinny Mauri.

      Never heard of him?

      Of course not, no one in the marathon world had either...

      ... until he recently put down a 2:05 marathon.

      His first crack it...

      ... fourth fastest time by an American, ever.

      How?

      Well, he's self-coached...

      • most of his training is on a Planet Fitness treadmill
      • clipping along at a 5 min/mile pace
      • for hours at a time

      ... with a very unique approach.

      Like, insanely unique.

      That 2:05 was at a small time event,
      no competition,
      no pacers.

      What does the future hold for him?

      Better yet...

      ... where are we delivering sub-par performances because our training and thinking is stuck in tradition?

       Get the details here: https://www.letsrun.com/news/2026/10/after-one-of-the-most-insane-marathon-buildups-ever-how-fast-can-strava-legend-vinny-mauri-run-at-the-chicago-marathon/

      ===

      163.4 lbs/12.3%
      8ish hours sleep
      610 anti-oxidant level
      Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      90/103/-14 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

       


      >

      HOT IN, SO HOT IN...

      WHEN WE KNOW SOMETHING WORKS, it's hard to imagine a completely different pathway yielding the same results...

      ... even when we see them in real life.

      Take altitude training.

      Athletes from all kinds of sports go to camps high in the mountains to gain the benefits of training high in the mountains...

      ... mainly, more red blood cells delivered to working muscles.

      Today, I was deep into suffering through the heat wave plaguing us right now...

      ... miles from home.

      Dying.

      Not dying...

      ... wilting a slow, agonizing demise.

      Why?

      Cuz I'm an idiot, and cuz...

      ... the heatwave is gunna last all week.

      Potentially, into our epic SurfNSummit...

      • 123 miles
      • 15000 of vert
      • 12ish hours of adventure

      ... next Saturday.

      I wanna try and heatproof myself.

      The other reason is purely inspired by our current World Road Champion Brandon McNulty...

      • expand blood plasma
      • lower HR and core temps at a given pace
      • with a rise in hemoglobin mass similar to short camps

      ... who shuns the altitude days in favor of the blistering Arizona summer heat.

      ===

      I wasn't a total idiot...

      ... stopped twice for a popsicle and ice in my bottles.

      Still smoked when I arrived to our airconditionless casa.

      ===

      161.8 lbs/12.3%
      7.5ish hours sleep
      730 anti-oxidant level
      Upper Body: 0 push ups, 1 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      90/103/-14 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      HOW'S EVERYTHING GOING?

      WE QUESTION SO MUCH when focusing on getting the most out of our efforts to improve. The infoolencers on the socials, the clickbait ads...

      ... the local hero dropping hints of how it's done.

      But, here's the real question.

      And, I bring that up because I was inspired to reach out to a number of friends with a simple text...

      ... How's it going?

      It's a heart felt question,
      and it solicited answers like...

      • Let's chat, it'll be good to talk
      • All good, working through challenges with aging parents
      • Howdy! Everything is good... just taking a break after a busy summer of racing

      ... to Dude just calling me right back and yakityyaking for 20 minutes.

      I posted this on X...

      ... Is logging time on social media essentially infidelity in my marriage?

      'Cuz honestly...

      ... are we (me) paying attention to what's going on in the lives of those we profess to love?

      Before you reply How's it going Old Diesel?...

      • connecting with God often
      • family is amazing and growing
      • biz is up 18% on the year, but I gotta up my value delivery to hit the annual goal I set
      • I'm still a ways off from: sub-160 lbs, 10 pullup and 50 pushups in a row, but I'll get there

      ... consider this your invitation to let me know how things are going for you,
      and check in on a few friends.

      Sometimes we get to ask in person, like today when I ran into...

      ... "young" Kevin Vermaerke in his UAE kit on the road.

      How's it going?

      Great, just got back from Canada.

      Which reminds me, a lot of are feeling extra patriotic after Brandon's killer V.

      ... this kit is rad in person, and when you purchase Jersey and Bibs you save 15%.

      WE QUESTION SO MUCH when focusing on getting the most out of our efforts to improve. The infoolencers on the socials, the clickbait ads...

      ... the local hero dropping hints of how it's done.

      But, here's the real question.

      And, I bring that up because I was inspired to reach out to a number of friends with a simple text...

      ... How's it going?

      It's a heart felt question,
      and it solicited answers like...

      • Let's chat, it'll be good to talk
      • All good, working through challenges with aging parents
      • Howdy! Everything is good... just taking a break after a busy summer of racing

      ... to Dude just calling me right back and yakityyaking for 20 minutes.

      I posted this on X...

      ... Is logging time on social media essentially infidelity in my marriage?

      'Cuz honestly...

      ... are we (me) paying attention to what's going on in the lives of those we profess to love?

      Before you reply How's it going Old Diesel?...

      • connecting with God often
      • family is amazing and growing
      • biz is up 18% on the year, but I gotta up my value delivery to hit the annual goal I set
      • I'm still a ways off from: sub-160 lbs, 10 pullup and 50 pushups in a row, but I'll get there

      ... consider this your invitation to let me know how things are going for you,
      and check in on your top 3 friends.

      Sometimes we get to ask in person, like today when I ran into...

      ... "young" Kevin Vermaerke in his UAE kit on the road.

      How's it going?

      Great, just got back from Canada.

      Which reminds me, a lot of are feeling extra patriotic after Brandon's killer V.

      ... this kit is rad in person, and when you purchase Jersey and Bibs you save 15%.

      ===

      162 lbs/12.4%
      7.5ish hours sleep
      600 anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      87/92/-5 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      CLARITY AND DISCIPLINE

      WHEN WE ARE NEW to endurance sports we start off with a lot of enthusiasm. Learning all kinds of new skills and tricks, wanting to...

      ... go as far and fast as possible.

      Our commitment shocks the onlookers.

      We aren't just new to the sport...

      ... we are new.

      Comments like, You sure have a lot of discipline are common.

      Flattering.

      But, do we?

      Have a lot of discipline?

      Discipline is for children...

      ... we have clarity.

      We don't say No to cake...

      ... we say Yes to ripping on raceday.

      ===

      163.2 lbs/12.5%
      8sh hours sleep
      640ish anti-oxidant level
      Upper Body: 96 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      88/98/-10 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

       


      >

      NOW THIS IS BEAUTIFUL

      THE BEAUTY OF THE UCI WORLD CYCLING CHAMPIONSHIPS is a combination of things which I really appreciate and enjoy, and...

      ... one thing stands out among all that is different.

      Communication.

      No race radios.

      It makes for way better racing, and we can understand the challenges because...

      ... it's exactly how we race on the amateur level.

      Be it the local group ride or pinning number on.

      We have our heads on a swivel, and we're paying attention to everything that's happening and...

      • no update from the car
      • no teammate telling us they are otb
      • no braintrust analyzing all the data points for us

      ... we are making decisions based on intuition and experience.

      Which makes the USA's win...

      • Simmons setting it all up early on going in a long range break
      • Jorgensen sucking the life from all contenders
      • McNulty soloing in for the win at 32k to go

      ... a truly beautiful thing.

      Oh that all pro racing was that way.

      ===

      164.2 lbs/12.5%
      8sh hours sleep
      640ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      89/101/-13 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      ARE WE EATING TOO MUCH?

      IN THE MAD DASH to fuel for, and the recovery from, the next heavy training session, is it possible we might overdoing it...

      ... to our detriment?

      I mean, look around.

      For a herd of endurance athletes...

      ... are we gazelles or elephants, or somewhere in between?

      The reason I'm asking is today, after a fairly rigorous start...

      • 5:30 am start, as always underslept, normal rise is around 6am.
      • 60 miles, 5000' of vert, 225w Normalized (good for me)
      • over an hour at threshold or above

      ... I felt unusually awesome.

      What I did was...

      • Ate light dinner vs a bunch of extra carbs
      • Pre-ride skipped the oatmeal in favor of 3 Trader Joe's peanut butter cups.
      • Got home, pounded a Fair Life chocolate milk vs. a pile of Kodiak cakes and a smoothie.

      ... not on purpose or as a test.

      Just life.

      Hanging out with one of the grands all evening before.

      Getting home to a work crew taking over the downstairs and clearing out amidst the chaos so I could get some work done.

      Results are in...

      • slept amazing
      • had awesome energy all morning
      • and cranked out a buncha work before noon

      ... and I'm asking a legit question.

      Am I eating too much?

      ===

      163.8lbs/12.5%
      7sh hours sleep
      640 anti-oxidant level
      Upper Body: 0 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      89/109/-20 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      WHAT IS AN EVENT SO GOOD WE WOULD PAY TO HOST?

      THE BEST EVENTS OFTEN START WITH NEED AND PASSION, or both. They grow organically from there until...

      ... they are famous and selling out.

      What would be one so good we'd be willing to bankroll it ourselves?

      Free entry.

      That was the question on a recent Founders podcast.

      It got me thinking the...

      • lots of people I'd want to hang out with
      • and be challenged and stimulated by
      • share the experience with
      • add in some killer eats
      • outrageous awards
      • swarm of vendors

      ... things that would be worth it.

      That's the kind of event I'd be interested in putting together.

      In the meantime...

      • parting with our cash to help finance it

      ... isn't that what we are basically doing when we register for any event?

      ===

      163.8lbs/12.5%
      8sh hours sleep
      480ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      86/90/-5 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      TWO NOTEBOOKS

      DOCUMENTING OUR ACCOMPLISHMENTS is something many of us do. Whether it's a framed race photo, or race numbers with medals on the mantle...

      ... if it matters, keep it memorable.

      What about the future?

      Do we document that?

      Each morning I bust out two notebooks...

      • just after reading something uplifting
      • meditating on it
      • before all else

      ... one for imaging the future, one for the todos.

      The dumb ideas get axed,
      the good ones have a shot at life.

      The tasks get completed and crossed out,
      the survivors either get done or killed.

      What does that have to do with racing, life?

      Everything.

      ===

      Deeper Dive

      To image the future is to deliberately build a picture of what has not happened yet so that picture can shape what you do now.

      It is not fortune-telling and it is not daydreaming. It is the constructive work of taking pieces of memory, observation, values, and desire and assembling them into a scene, a feeling, or a story of a possible tomorrow.

      How the mind actually does it

      Your brain uses the same machinery for remembering the past and picturing the future. It pulls familiar people, places, objects, and emotions out of storage and rearranges them into events that have never occurred. Neuroscientists call this constructive episodic simulation. People who lose the ability to recall personal memories often also lose the ability to vividly imagine their own future.

      There are at least four related modes:

      • Simulation — constructing a specific scene (“I see myself finishing the climb, breathing steadily”).
      • Prediction — estimating likelihood.
      • Intention — deciding what you want.
      • Planning — laying out the steps.

      They usually operate together.

      Why the pictures matter

      Sociologist Fred Polak argued that the images a person or a culture holds of the future are a driving force of history. A living, attractive image of a better world pulls people forward; a decaying or purely catastrophic image produces paralysis or decline. The pictures are not just reflections of reality—they help create it by directing attention, effort, and courage.

      That is why practices such as writing a “best possible self” letter, running scenario workshops, or simply sitting still and seeing a concrete good outcome in detail can change mood and behavior. The image becomes a reference point you can steer toward.

      Two common mistakes

      • Treating the image as a rigid prediction instead of a working sketch that can be revised.
      • Only imaging disaster. A mind that rehearses only collapse has less material with which to invent alternatives.

      Imaging the future, then, is the act of making the not-yet visible enough that you can start living toward it today.

      ===

      162.6 lbs/12.4%
      9ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      87/98/-12 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SOMETIMES PRE-VIEWING IS JUST A HECKUVA A GOOD REMINDER

      THE FIRST WE EVER RACE A COURSE, taking the time to recon from parking to finish, even if it's just the first 5 miles...

      ... can pay oodles and oodles.

      If we have the time,
      pay the dime.

      Pre-view it all.

      But, what if we've already raced it?

      Trust me on this...

      • the turns
      • the sunlight angles
      • how the herd responds over undulations

      ... we'll never have the course as dialed as the locals.

      I was reminded of this today

      • 36 miles
      • 4500' of vert
      • most of it off road

      ... pre-riding the first 33ish miles of our upcoming epic SurfNSummit.

      The reminder wasn't the route so much as these specific issues...

      • check your batteries - the one day I don't check the shifter batteries the night before and my casual spin to the start turns into sprinting home to replace a 2032 and then pin it to meet the crew - we don't wait, ever.
      • respect the pre-ride like we'd expect the race day - I went low on my calories/bottle and extra gels in the pocket and really suffered for it on the way back
      • if at all possible - have the cold/icy water if it's going to be hot vs the "room temperature" free water that was as warm as the outside air of 100º. this made eating the NutttrButtrs during the last 90 minutes impossible because my stomach wasn't loving the hot water
      • have the bike in the finest working order - that fouled rear 2-speed unable to access my 3 lowest gears made the 50 minute climb unnecessarily challenging
      • pace to race - in this case, while grateful to have 4 of the posse join us, they weren't doing the whole thing and rather than high zone 2, we were bouncing between tempo and threshold for the first 90 minutes, which is not the plan for the epic adventure  

      ... that said, it was great to push the pace and be reminded of such idiocy.

      Interestingly, while the big climb was a definite grind, and with the superlow cadence I couldn't put out as much power...

      ... my time was only 7 seconds slower than during the event last year.

      Go figure.

      No.

      Go preview,
      as much as possible.

      And if we can't in person,
      we try and dig up some YouTube intel.

      ===

      165.4 lbs/12.4%
      7ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      89/113/-24 per Strava Power &Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SHARPENING THE EDGES WITH ANGER

      HAVING CONTROL OF OUR EMOTIONS on race day doesn't mean just playing it cool. Some emotions are better than others...

      ... for those who know how to harness them.

      Like anger.

      I'm not ashamed to admit, below that happy go lucky, come what may demeanor...

      ... is one hacked off dude.

      If I have to/I've been known to... 

      ... conjure up the most heinous reasons to crush the least deserving, most innocent competitors on the line.

      Don't worry,
      they never know.

      Anger works for me.

      I had a business partner say...

      ... you're so mellow

      and

      ... dude, you have authority issues

      ... during the same meeting!

      lol

      Here's the real dill.

      When I was younger it was uncontrollable and cost me a lot of points on the tennis court and life in general.

      These days, if I'm rejected, disrespected, doubted, stomped on...

      ... that rocket flame of anger is powerful stuff.

      Suddenly, I have this amazing laser focus combined with get outta my way energy.

      I love that.

      • heck no I don't want cookies
      • heck yes I'm doing that work out
      • heck no I'm not staying out late
      • heck yes I need that upgrade

      It's way better if I can get it going months, sometimes years in advance, but...

      ... making it up on the start line is a great way to lock in and race.

      You might be askin' What the heck is wrong with you Diesel?...

      ... let's just say getting rejected on a home we were trying to buy has me pouring jet fuel on PEDAL industries.

      Yeah,
      harnessed anger is lit.

      ===

      163.4 lbs/12.4%
      8ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      155/138/17 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

       


      >

      REAL VISION

      ALONG THE WAY to a glorious A race we face a lot of decisions. Some are micro, others macro. How we handle them...

      ... depends on our vision of how it will end.

      What are we seeing?

      I've long been fascinated with visualization techniques.

      Once I learned of the concept via the great Denis Waitley's Psychology of Winning...

      ... the pieces began to fall into place.

      Things I was underconciously aware of suddenly made sense.

      The question that remained was...

      ... Could it be mastered and controlled?

      From a practical standpoint, I can confirm that having a clear vision of how I want to cross the finish line...

      • good food choices
      • commitment to excellent sleep
      • making time for and executing the critical workouts when desire is flat

      ... has given me the strength to accomplish the steps necessary along the way.

      Which lends immense and undeniable confidence as the A race approaches…

      … because we approach all the prep as if the finish has already happened.

      We literally see everything with new eyes.

      But, what if it works in all areas of life, not just racing?

      What would that be worth,
      what does it tell us about our present circumstances...

      ... what are we going to do about it?

      ===

      162.8 lbs/12.4%
      8ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      158/156/2 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SPRINTING FOR THE WIN

      UNLESS WE ARE ACTUALLY sprinters, racing events on the track or crits, it's unlikely we'll ever sprint for the win. We might race our pals to the city limits sign or...

      ... bang bars with other pack fodder.

      So, why practice sprinting?

      Here are my top reasons...

      • to maintain, increase strength
      • as a supplement to weight training
      • to cement in neuromuscular connections so I can harness said power

      ... I have one dedicated sprint day per week.

      This is not an interval session,
      with efforts lasting minutes.

      Yuck!

      This is all out getting after it,
      in bursts of 5-15 seconds,
      spaced with full recovery.

      I like to do 'em offroad.

      Tonights was particularly fun.

      Yes fun!

      On the downhill sections, any time I had a chance to get on the pedals hard and keep my speed up, I went for it.

      Not only was I recruiting the sprint muscles...

      • legs
      • butt
      • core
      • back
      • arms
      • shoulders

      ... I was reinforcing how it all works together over rapidly changing terrain.

      Which is, in a sense, sprinting for the win.

      The win being staying strong and coordinated.

      ===

      163.4 lbs/12.6%
      7 hours sleep
      480 anti-oxidant level
      Upper Body: 60 push ups, 14 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      161/170/-10 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THE F-WORD NOBODY WANTS TO USE

      IT'S JUST INCREDIBLE the amount of reasons we can come up with when we find ourselves OTB (off the back)...

      ... whether it's dropping anchor or slipsliding away.

      Bring on the excuses.

      Like today's TMWC stacked with visiting hitters...

      ... we were pinning it something vicious, all the way..

      Until I started spinning the slowslide of shame,
      with five miles to go.

      Giving me plenty of time to think of all the reasons...

      • haven't shaved legs since July
      • got to bed to late
      • creatine made me put on 5 lbs
      • my Classified hub is dying and dragging
      • upped my box jumps and other leg stuff Sunday, Wednesday, Thursday
      • walked 3 miles in the sand Sunday (normally just 2)
      • left a little late and had to hustle to meet group
      • gravel pedals and shoes vs road
      • unaero gravel frame
      • somewhat shallow road wheels
      • less than aero helmet
      • extra weight from lights now that it's dark

      ... while gimping to the finish.

      But.

      We all know the truth...

      ... and it starts with F.

      FATIGUE.

      It's offseason fur cryin outloud!... 

      ... what the heck am I doing?

      Well, just the most lifechanging, epic adventure on SoCal...

      • 120 miles
      • 15k of vert
      • around 12 hours (including stops)

      ... the SurfNSummit on 10.10.26

      Sooooooooo... 1 more extralarge Saturday,
      then two weeks to taper,
      and feel fresh.

      Might have to skip the legwork the week of,
      or sooner?

      ===

      165.8 lbs/12.6%
      7 hours sleep
      630ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      162/179/-18 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      I SPY

      WE LIKE TO SAY this is my escape, to ride/run/swim for an hour or few per day. Our happy place isn't a pain cave as much as it is...

      ... a world without staring at glass.

      Is it novel?

      There was a pithy post on X this week...

      ... I'm inviting a bunch of people over this weekend to doomscroll together.

      My other non-scrolling/glass moments are reading.

      Ingesting something uplifting in the wee morning hours has been a goto for years.

      But, then this happened.

      The wind down used to be watching "just a few minutes" of TV,
      then onto binge watching...

      ... now it's a full-on addiction to reading spy novels.

      They're all basically the same character...

      • ex-special ops dude with skills his government needs
      • always going off the range to get the job done
      • while mixing in some lady-drama

      ... and I can't seem to get enough.

      It started after my TBI,
      as therapy.

      Who knew staring and scrolling glass was bad juju for brain function and ocular wellness?

      In about 30 months, I've read...

      • all of Jack Carr (10)
      • all of the Gray Man series (15)
      • all of the Pike Logan series (20)
      • and I'm on book 11 of 25 in the Scot Harvath (series)

      ... with no end in sight.

      From a therapeutic standpoint, my ability to rip downhill on my MTB has returned to about 90% of where I was.

      From Oh crap! every ride,
      to Heckyeah! this is fun!

      Is there any connection between being a spy and racing?

      Well, yeah.

      If being resourceful, able to adjust on the fly, and see the mission through to completion is how you like to rip on raceday...

      ... this is your genre.

      ===

      166.2 lbs/12.6%
      8 hours sleep
      630 anti-oxidant level
      Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      156/144/12 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      NOW FOR THE REST OF OUR SHOW

      WE'RE WRAPPING UP THE 3RD QUARTER, heading into the final three months of the year...

      ... but not the end of the racing the calendar.

      Am I right?

      We aren't going to...

      • hang it up for 2 months
      • watch games
      • eat chips

      ... because we know the truth.

      Now is the time to...

      • bank strength
      • build base
      • hone diet

      ... for springtime cometh.

      That's what I'm doing.

      Shoot, tonight I passed on cake an icecream.

      It wasn't hard, once I gave up sugar, the cravings were gone.

      In years past, I'd say Bring it on, it's offseason...

      ... to the point of friends saying It's good to see fatTodd is back.

      Imagine that.

      Actually, don't.

      Imagine ripping it up next spring, right on through the summer.

      ===

      165.8 lbs/12.6%
      8 hours sleep
      620 anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
      159/163/-4 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      TORQUE TRAINING... STILL?

      SOME OF US ARE WILLING to take chance with our equipment. Opting to go with the yet to be tried and true...

      ... can lead to great advantages.

      And, big challenges.

      As I struggled mightily up a rather steep pitch today...

      • 52/42 chainrings
      • 13/26 6 speed cassette

      ... I remembered how tall the gearing was back in the day.

      It was brutal.

      But, one of the benefits we didn't realize back then was forced torque training...

      • high power
      • low cadence
      • in place of gym time

      ... something coaches preach in today's era of super wide gearing.

      So, why was I doing it today?

      Because my super niche 2-speed rear hub from Classified, which replaced the front derailleur dual chain rings...

      ... has been acting up for the last 2 weeks.

      And died today.

      Leaving me with the lowest gear of a 46 in front x40 in back.

      Manageable on most road climbs...

      ... swear-inducing on the dirt steeps I faced throughout today's epic URBN GRVL ride.

      I've had the system for just over 2 years,
      and it has been great.

      Superior, I think, to traditional 1x most cats are running offroad.

      Because the Surf N Summit is fast approaching...

      ... I'm in a real pickle.

      Classified is based in the Netherlands...

      ... which is much father away than the hinterlands.

      They have few dealers in the states.

      Hopefully, they'll get back to me in time to get the system functioning like the racewinning force it has been.

      It was a risk when I purchased it,
      and I don't regret it at all.

      It's that good.

      ===

      166.2 lbs/12.6%
      8ish hours sleep
      630ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      163/186/-24 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THIS CHAING HURTS

      STAYING ON TOP of the maintenance game never seems like it's gonna pay off. It's a constant steady drip on our time and wallets...

      ... until it's not.

      Then, it's chunky.

      I was reminded of this today by reader Roberto (not his real name).

      Here's the chat transcript:

      Are wax chains supposed yo make any noise when shifting? When i freshly wax it shifting into the lighter gears, sounds smooth, but sometimes when I shift to the harder gears a little bit of a clink

      hmmm usually it's the opposite. noisier in the larger rings. generally, they are super quiet until they need more wax. I prefer Ceramic Speed UFO. Is your chain new and the cassette old?

      Yes chain is newish first rewax cassette is year old got a new tri bike last year

      that's probably the problem. old chain was probably stretched and the old cassette is so worn it doesn't play nice with new chain. get a chain wear tool so you can stay on top of the changes in the future and extend the life of the cassette and front rings, too.

      Ok will do. Im sure there is videos on how to use one

      it's super easy. this is a good reminder for me to change my gravel bike chain... blog post inspo received.

      Getting a new roadie soon so im gonna order a kit to match look out for order here soone

      You might see a good match here: https://pedalindustries.com/pages/insiders ... haven't released these just yet.

      Did you notice how I slyly worked in a shameless promotion to the convo?

      There's like a million color options.

      https://pedalindustries.com/pages/insiders

      ===

      165.4 lbs/12.6%
      8ish hours sleep
      630 anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      153/128/24 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SHIFT I HATE

      DO YOU KNOW WHY WE SAY If it was easy everyone would do it? It's not just because it's true, it's also because for those of us who are doing the hard stuff...

      ... we need to know there's a reason.

      We do things we hate to do.

      Here's a few of mine..

      • pullups
      • pushups
      • box jumps
      • stretching
      • going to work after a glorious morning riding
      • hanging on the back of the group until I literally see stars
      • skipping the cookies and cake and ice cream

      ... and I could go on.

      If we are doing things like the above so much,
      if it really is that hard to be consistent...

      ... what is driving us?

      A couple of things.

      One, it gets easier once we get started.

      Two, it becomes habitual, part of operating system.

      Three, the really big one...

      ... we know.

      We know this is the path to mastery...

      ... and few are we, the willing and committed.

      To arrive at our stated destiny.

      ===

      165.2 lbs/12.6%
      8ish hours sleep
      750 anti-oxidant level
      Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
      157/148/8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THIS ONE CHANGE MADE A HUGE DIFFERENCE

      WE ALL HAVE THAT FRIEND who we train with, who is about the speed, or even a little slower. Then, all of the sudden, seemingly out of the blue...

      ... they are a lot faster.

      Leaving us in the dust.

      What gives?

      Just yesterday I was on the war path with one of these cats. 

      We'd opted to take a gravel route of the usual group ride, and if we reallyreally got after it...

      ... we'd meet/beat the group at the finish.

      And romp we did.

      I knew we had a shot because of his newly found powers.

      And, I knew how he got them.

      Because I asked.

      Bro, your a lot faster and leaner.

      It's my wife's fault.

      Howso?

      Well, she changed up her diet and she does most of the cooking and we're eating a lot cleaner.

      If it's that easy then...

       ... why aren't we all doing it?

      Maybe we don't know what eating clean is?

      Here's my super simple rule...

      ... If I can identify the ingredients it's clean.

      Steak,
      easy.

      Mr. Bachan's Japanese Teriyaki Sauce Surfergirl wants to smother it with,
      not so much - probs not clean.

      Corn on the cob,
      easy.

      Dorito's corn chips,
      impossible - def not clean.

      What is the one change we can make today that would make a huge difference in our performance?

      Do it.

      Then, stack it...

      ... with the next change.

      Yes, it's that easy.

      It just takes a bit of time for the results to show...

      ... fortunately, most of our competitors don't have time for that.

      ===

      165.8 lbs/12.7%
      8 hours sleep
      790 anti-oxidant level
      Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
      Lower Body: 40 box jumps (24"), nordic curls, heel and toe raises
      160/168/-8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THERE ARE SOME DOOZIES OUT THERE

      THERE ARE SO MANY INFOOLENCERS yaking for our attention on myriad platforms. It creates all kinds of noise and... 

      ... makes discerning the truth challenging.

      Impossible even.

      I was reminded of the dangers of expert opinions today listening to The Marketing School podcast titled...

      ... How McKinsey Helped Nike Lose $223 Billion.

      With a B.

      TLDL: they hired a guy who didn't understand the business, and he leaned into all the new fangled, cool kid ideas, in the process destroying the brand.

      Some were so stupid it was stunning.

      Which reminded me of the Time-Crunched Cyclist podcast I'd listened to the day before...

      ... The Five Self=Coached Cycling Mistakes That Keep You Stuck.

      TLDL: he states we're too unenlightened to coach ourselves, hire his firm.

      Along the way apologizing for being so harsh. Except I didn't find it as harsh as it was condescending and self-serving.

      I shared the above, so I could share this...

      • we need to expose ourselves to new ideas
      • test them out well before it matters
      • implement the best

      ... using our common sense, listening to our inner voice, for the win.

      Are there good coaches and consultants.

      Absolutely.

      As the great Charlie Munger said... 

      ... Show me the incentive, and I'll show you the outcome.

      ===

      166.4 lbs/12.7%
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
      161/172/-12 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      FAMILY FIRST. REALLY?

      LOOKING AROUND AMONGST OUR FRIENDS we often see what really drives them. It's not at the races or the slaying rides where this shows up...

      ... it's at the events they miss.

      Huh?

      Yeah.

      You know, we have this epic ride coming up.

      It's not race, it's a social adventure.

      From the beach to the mountains...

      ... the kind of thing you wanna do for the pure challenge.

      And.

      To blow your friends' minds...

      ... Yeah, I rode from Dana Point to Big Bear last Saturday.

      WHAT?!

      Yep, really fun.

      No way!

      Here's the dill.

      A few have shared...

      • planning Xterra with daughter
      • family half marathon with most of family in Long Beach
      • flying to Chicago to support daughter at Chicago marathon

      ... their reasons for missing this year.

      Here's what I can tell ya about each one of these cats...

      ... they have grown awesome, loving families.

      Nothing better.

      In case weekend of 10.10 is open for you...

      ... it's an open invite: https://pedalindustries.com/collections/surf-n-summit-collection 

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
      160/168/-8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      ANY SYSTEMS READY TO GO?

      WE ALL WANNA BE BETTER, at least that's what we tell ourselves. Anybody listening to us drone on about the initiatives we're gonna take...

      ... might possibly be convinced we really want the prize.

      But, do we?

      Could our actions convict us?

      Better question.

      What's it gonna take?

      Not the big crazy actions,
      that's for sure.

      We'll never get those done,
      because they are big and crazy.

      The real secret...

      ... having a system to be a little better every day.

      And, sticking to it.

      One of my systems is to weigh myself each morning. I get instant feedback on the previous day(s) nutrition choices. It's a simple way to stay in tune with any changes I may have/have not made...

      ... like I'm thinking my adding 5lbs in the last month is a direct result of the predicted 2-3% gain predicted by consistent creatine intake.

      Worth it?

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
      160/168/-8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SIRMIXALOTS GRAND MASTER GRAVEL

      DEPENDING ON THE LOCALE, there can be a lot of ways to get out and cover some ground. Some areas are all paved, others all single track, others lots of gravel...

      ... they're all a blast.

      Which is best?

      I dunno.

      But, I can tell you this, where we are, mixing it up on a gravel bike is a great way to get out...

      ... and skip most of the lights, and traffic.

      Like today.

      The first 90 minutes were mostly dirt...

      ... with nearly 30 minutes at threshold or above.

      Meeting up with a slaying group ride on the road...

      ... pushed me to my limits and stacked on the intensity.

      From there it was a JRA road, gravel and single track.

      I love rides that...

      • mix up the surfaces
      • skip most high traffic areas
      • and traverse lots of interesting terrain

      ... for the pure adventure.

      The biggest and best one of the year is just 4 weeks away...

      • Sunrise to sunset
      • from Dana Point
      • to Big Bear

      ... and you're invited.

      All the details are here:  https://pedalindustries.com/collections/surf-n-summit-collection

      https://pedalindustries.com/collections/surf-n-summit-collection

      ===

      166.8 lbs/12.8%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
      164/192/-29 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248



      >

      JRA

      BEING THE DEDICATED ADDICTS that we are, we eventually learn the jargon that sets us apart from the commoners who consider themselves in the know, but...

      ... are actually far from it.

      Neophytes.

      Anybody who's worked in a bike shop, particularly the service area has heard the phrase...

      ... I was just riding along.

      And, said to themselves under muffled breath, while inconspicuously rolling their eyes...

      ... JRA.

      What follows JRA...

      • my X broke
      • my Y stopped working
      • my Z fell off and disappeared

      ... is always entertaining.

      Not that it hasn't been heard before,
      but the way it is camouflaged...

      ... as if it is somehow the shop's/mechanic's fault.

      Yet, I digress.

      Because what I really wanted to point out is how much fun it is to move about the country...

      • breathtaking sunrises
      • quiet, forgotten roads and trails
      • daylight giving way to a moonless, star-filled sky

      ... and see so many amazing sites. 

      While we are...

      ... JRA.

      ===

      167.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
      155/144/11 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostle, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THAT FEELING

      SOMETIMES when we're out riding, the feeling is just right. Like we could just keep going forever...

      ... and never stop.

      Why is that?

      I honestly don't know.

      It just happens.

      And, when it does it's magical.

      Like this evening.

      There I was, about an hour in.

      On my gravel bike, connecting the...

      • trails
      • roads
      • single tracks

      ... and missing all the traffic stops and lights.

      Slipping into the zone...

      • HR 130ish
      • PWR 220ish

      ... slicing through town with nary a stop.

      And loving it.

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
      160/175/-16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IF I HAD A DOLLAR FOR EVERY TIME THINGS LOOKED HOPELESS...

      FOR BETTER OR WORSE, as athletes we are really, really good at enduring. When things look absolutely hopeless...

      ... we press on.

      Is that a good thing?

      That's an honest question...

      ... with an unknowable answer.

      Because choices stack.

      Accumulate.

      Tangent: when I had my pager business, my landlord, an old sage and jeweler by trade, told me the worst thing he ever did was keep switching careers. That it was best to lock in, and go in search of mastery.

      Welp, I could see the writing on the wall and sold the pager business.

      After that, I took his advice,
      and can honestly say:

      If I had a dollar for every time things looked hopeless and gave up...

      ... I'd be broke.

      In sports...

      ... we be _____?

      In relationships...

      ... we be _____?

      As students...

      ... we be _____?

      There is, of course, a point where things are hopeless, and we gotta/outta sell, but, if there's anything most of us can bank on it's that...

      ... there is such a thing as a second wind.

      Reaching the finish/the goal usually just takes a little more than we initially thought we could give.

      And, so, we endure.

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
      160/175/-16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IT'S NOT PERSONAL, IT'S...

      SOMEHOW WE FEEL IT'S OKAY to do whatever it takes to win, even if it means clobbering our friends. Ok, not all of us, but...

      ... definitely some of us.

      We might feel, think, say...

      ... It's not personal, it's racing.

      Shoot, one of my frenemies said this to me after a recent race post sucking my wheel for miles...

      ... Sorry about doing you dirty back there.

      All that to say, It's okay to make things personal.

      Not all things. 

      But, I'm definitely making The Wall personal.

      It's the next to last climb...

      • .88 miles
      • 7.1% average grade
      • my PR is 4:16, Kevin Vermaerke (yeah, the UAE one) owns the KOM, 3:06

      ... on our Tuesday Morning World Championships.

      While I'm not sure I'll ever best my current PR, set 8 years ago on a perfect day...

      • weight down in the 150s
      • great pace set by Zach Lloyd
      • amazing road bike I shouldn't have sold

      ... I do wanna get back to regularly hitting 4:40ish vs the 5:24 I did today.

      When we set personal challenges like this,
      it's motivating only to ourselves,
      but pays off everywhere else.

      It's fitness and mental fortitude we can tap into on demand.

      ===

      166.6 lbs/12.6%
      6ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
      160/176/-16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IT'S TOO HARD TO EXPLAIN

      DO WE KNOW WHY we do really hard stuff? I mean, really? We keep doing them. Like a young mother who, during the midst of labor, swears she'll never go through childbirth another time...

      ... and choosing to do it again.

      There's something we know, 
      but can't put our fingers on.

      As the great Carl Jung put it...

      ... Man needs difficulties. They are necessary for health.

      It's not the difficulty that repeatedly pulls us back...

      ... it's the joy we experience on the other side.

      Like the insanity of starting a gravel ride at Dana Point, in predawn hours...

      • pavement
      • to gravel
      • to singletrack
      • to gravel
      • to pavement
      • to single track
      • to gravel

      ... and clearing the final summit above Big Bear, as the sun drifts away.

      If we did alone, it would be courageous...

      ... if we did it with friends, it would be the memory of a lifetime.

      As the great Terry from Mesa told me today...

      • it's your 6th year
      • I'm feeling fit
      • I'm coming

      ... I'm always busy.

      I'm in.

      Are you?

      ===

      Do you know any of these cats?

      Previous Finishers

      Henri Kavaja (1)
      Michael Gould (1)
      Richard Brown (3)
      Mike Maderos (1)
      Richard Ramsey (3) <12 (1)
      Josh Wolff (2)
      Chris Hill (1) <12 (1)
      Spencer Roundy (3)
      Michael Foster (4)
      Ron Barrett (1)
      Todd Brown (4) <12 (1)
      Terry Butler (1)
      Brennan Sizemore (1)

      (times finished)

      <12 - completions under 12 hours elapsed time.

      ===

      165.2 lbs/12.6%
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
      154/139/15 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      AN ADVENTUROUS PACE

      A TRUE ADVENTURE requires a pace that is fast enough to get to the destination, yet slow enough that all can...

      ... make it to the finish. 

      It's a fine line.

      Shackleton had is crew on a boat.

      Pacing wasn't the issue...

      • hazardous journey
      • low wages
      • bitter cold
      • long hours of complete darkness
      • honor and recognition in event of succeess

      ... so much as outright danger.

      In this case,
      all the men needed was the hope of success.

      Which is what a proper pace should be...

      ... given an adventure of epic proportions.

      The Surf N Summit may not be a novel exploration of the Antarctic, but it does require...

      • manageable heart rate, low power
      • lots of food and drink
      • solid equipment

      ... because, it's a legit journey from the sands of Dana Point to the peaks of the San Bernardino mountains above Big Bear.

      If you're in, go here now: https://pedalindustries.com/products/surf-n-summit-california-10-10-26

      ===

      165.2 lbs/12.6%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
      156/153/3 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SELLING ADVENTURE

      WE SHOULDN'T NEED TO BE SOLD on adventure. It's in our DNA. Yet, often we are distracted and timechallenged and thinking...

      ... we are way too busy.

      But,
      life is short.

      And,
      as the great Ferris Bueller said...

      ... it comes at you fast.

      Adventures, however...

      • can be daunting
      • involve the unknown
      • create lasting memories

      ... which is why we go for them.

      Especially, if we are/have...

      ... enlisted our posse.

      On October 10th, we'll be riding the Surf N Summit for the sixth time this year.

      The first two times...

      • massive heatwave
      • crazy early snowstorm

      ... we failed.

      Last year, for the first time, everyone made the summit before sunset.

      it's not for the timid,
      those afraid to fail,
      the unprepared...

      ... it's for the adventurous souls who dare what others fear to dream.

      https://www.strava.com/activities/16111728104

      I'm In!

      ===

      165.2 lbs
      7.8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      1560175/-15 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THE RING LEADER

      EVERY COMMUNITY has a ringleader. The cat who's constantly inviting to do some ride or run or adventure or race. They're usually mostly fun...

      ... and sometimes absolute slayers.

      Even that's fun.

      Why does the ringleader lead?

      Because, literally, the more the merrier.

      Who appoints the ringleader?

      Nobody, it's more of an inner calling.

      Who supports the ringleader?

      Those looking for a good time.

      Who pays the ringleader?

      Everyone,
      just by showing up.

      Somecommunities don't have a ringleader...

      ... they're waiting for us to show up.

      And lead.

      ===

      164.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      151/122/28 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

       


      >

      WHEN IT GETS ROUGH

      IT DOESN'T TAKE A GENIUS to know we can go faster over a smooth surface than we can over rough terrain. That's why the most powerful sprinters...

      ... race on the track.

      Indoors at the highest levels.

      The rest of us get it done over...

      • new tarmac
      • gravel roads
      • rowdy single track

      ... whatever we get served up.

      Where we still need to put down the power,
      whether sprinting or just plain ol' racing.

      Here's the dill.

      If we only ever train our sprinting on the most perfectist of surfaces...

      ... we're probably gonna stink it up, when it gets rough.

      Practicing stomping on the pedals when it's...

      • chunky
      • slippery
      • torn to pieces

      ... is a skill worth honing.

      We've got to be able to perform excellently over all conditions.

      When it gets challenging lower pressure in the tires is better...

      • roll faster
      • better grip
      • faster cornering

      ... just like is in our souls when life gets topsy turvy.

      Lower the pressure.

      Which reminds me of a dear friend, the great Fritz Tomasello. who insisted we add backpack straps to the RaceDay bag...

      ... so he could carry his bike from the car to the track.

      That's how pristine the indoor tracks are.

      ===

      164.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      155/138/16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      CHALLENGES CALL

      THAT MONUMENTAL CHALLENGE calls to us, challenging us to prepare and be ready and we answer the call with all we've got. Not just going through the motions...

      ... this time.

      Willing to do the impossible.

      We've tried before.

      Many times.

      Only to fail.

      Shattered.

      We reconstitute.

      To vanquish.

      Yet again.

      Not trying, doing...

      .. the impossible.

      ===

      165.6 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      157/151/5 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      WHAT'S THE WORST THING THAT COULD HAPPEN

      MIND CONTROL is a thing. Especially on the start line when the energy is sky high due to...

      ... a cocktail of tapering and caffeine.

      It
      takes
      real focus.

      Just look at your "resting heart rate"...

      ... pumping like an outta shape donut eater on an outta control treadmill.

      We aren't even moving,
      because we are thinking about everything.

      How do we calm that down,
      achieve serenity?

      This is important because if we don't get control our emotions we're going to be leaking all kinds of energy we're going to need later on.

      Here are my top 5...

      5. breathe deep, breathe slow
      4. take in the craziness in the competitors' faces and just laugh - cuz it is funny
      3. sit on the top tube, rest on the bars
      2. close your eyes and trust your training

      ... and drumroll

      ... 1. race more so these feelings are welcomed

      Oh, one more.

      For hecksakes...

      ... get to the venue early.

      Like 2 hours early so we can go through our launch sequence calmly.

      Which brings up the ohso obvious.

      Have your raceday bag loaded the night before, with everything you (could) possibly need.

      Ok. 

      There's a lot more, 
      but those are the basics...

      ... before we unleash our mighty fury.

      ===

      165.6 lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      158/157/0 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IS THERE REALLY AN OFFSEASON?

      HOW ARE WE SUPPOSED TO MAINTAIN FITNESS if there are offseaons? It's a fair question and one that deserves...

      ...  a fair answer.

      I have my theory.

      And it goes like this...

      • get after it 2x/week
      • keep stacking the base
      • never get out of our routine

      ... there is no offseason.

      But, there is an onseason.

      What's the difference?

      Look, we have to have a baseline of fitness.

      For me, that means being somewhat respectable on the group rides.

      If I let my fitness drop the point where I'm getting dropped quick,
      that's dialed back too much.

      When it's onseason, that means...

      • I'll be charging the group rides
      • stacking more endurance miles
      • perfecting the every aspect of the routine

      ... everything gets dialed up.

      Yeah, I thought of this as I yanked the gravel wheels off,
      and mounted the road wheels.

      Sticking with my commitment to hit the Tuesday Morning World Championships tomorrow...

      ... and shoot for a respectable sub-5 minute up The Wall.

      ===

      166.2 lbs
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 20 split squats, nordic curls, box jumps, heel and toe raises
      153/123/29 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      WHAT'S NEXT?

      THE KIDS ARE BACK IN SCHOOL. Things haven't changed much. Some sit in back semicheckedout...

      ... others up front and eager.

      Just like a new race season.

      As we head into fall...

      • there's still a mess of events calling out to us
      • bombarding our inboxes
      • popping in the socials

      ... we still have choices.

      Before we choose what's next...

      • goals accomplished
      • unforgettable memories
      • regrets of missed or untaken opportunites

      ... reflecting/celebrating/acknowledging might be the best next event.

      ===

      165.2 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 60 split squats, nordic curls, box jumps, heel and toe raises
      156/142/14 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      MORE AI SLOP?

      UNDERSTANDING AI QUERIES, for most of us, is like understanding pig latin. If we don't have the key...

      ... it's meaningless.

      Want proof?

      Ok.

      Rider X is a fast,
      and uncoached.

      Prepping for an upcoming, highly competitive gravel race...

      ... he had a sit down with Coach ChatGPT.

      The recommended protocol?

      Mostly endurance, but per ChatGPT I should as some higher zone work at the end of the ride to simulate race conditions.

      Am I the only one who sees a problem with that?

      Other than the fact that every romping gravel race I've ever done has started out like an XC race...

      • completely pinned until the selections are made
      • threatening to settle in before hitting it hard, again
      • to the eventual war of attrition where riders finish mostly alone

      ... I'd say it's spot on.

      lol.

      So, yeah, as long as everyone agrees to save it to the last 30 mins then Coach Chat has it nailed.

      In training...

      • most of roll out,
      • then, gradually warm up
      • finally put in some good efforts 

      ... which is probably why things unfold as they do.

      Look, there are certain people I ping for their opinion knowing that whatever they suggest...

      ... the opposite is the best course of action.

      With Coach Chat, it's not Be careful what you ask for as much as its...

      ... Be careful how you ask.

      ===

      164.6 lbs
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      160/163/-3 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      GETTING DESTROYED FOR THE WIN

      SINCE IT'S SO TEMPTING to sandbag, we should never be surprised that it goes on. At all competitive levels...

      ... it's a thing.

      But,
      why?

      To get an easy V.

      Where's the victory in that?

      For the day to day group rides and non-A races...

      ... we should be lining up the monsters.

      Who are going to push to our very limits...

      ... destroy us.

      That's winning.

      Ya know what else it is?...

      ... putting ourselves in position to win the ones that matter.

      ===

      164 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      153/120/33 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248



      >

      WHY DO BODY WEIGHT EXERCISES

      THERE ARE A LOT OF WAYS to get stronger on the bike. Whether we want to climb better, fly on the flats or lay down obscene sprints...

      ... we need more power.

      How do we get it?

      Akshully go to a gym,
      lift heavy at home,
      body weight.

      They all work.

      Lately, I've been in love with the body weight stuff.

      Not just the pullup an pushup stuff...

      ... but, high rep leg work.

      Till.
      It.
      Burns.

      Yeah, it produces the same I can barely walk feeling...

      ... after rattling 'em off.

      And, I'm rightly winded to prove it.

      The reason I'm really digging these is...

      • plain ol' grinding up a long climb
      • pushing hard the final minute to the top
      • poking my nose in the wind for way longer than normal

      ... the fatigue resistance it seems to be building.

      I feel the fatigue building,
      and I seem to be able to deal with it better than high weight, low rep.

      It feels so good,
      I love it.

      ===

      163.8 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 50 split squats, nordic curls, box jumps, heel and toe raises
      155/128/27 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      MOVING

      MOST OF US, all of us, learned to run, swim and ride a bike at an early age. It came naturally to run, the bike a little coaxing, swimming a few pointers...

      ... and we were off.

      Am I missing something?

      Oh, yes.

      Faith.

      It took faith to put the coaxing and pointers into play and...

      ... realize we weren't gonna drown or fall over.

      If, we'd just keep moving.

      ===

      Designed this t-shirt, and realized why I love it so much.

      Every successful racer begins with...

      • 0 Starts
      • 0 Wins
      • 0 Fans

      ... the only difference between them and everyone else is they keep showing up.

      Moving.

      ===

      164.6 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 30 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      158/138/19 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248



      >

      DOORS BLOWN OFF?

      OCASSIONALLY, after an A race we might back it down for a few days. Then, think to ourselves...

      ... we really outta do something with this fitness and rest.

      But, usually there's a problem.

      Most of us, especially me, think we are resting and therefore recovered and hence ready to slay it.

      I mean, if the metric are indicating it like mine were this morning...

      ... by golly let's get after it. 

      Welllllll, a funny thing happened on the final seven mile stretch.

      Rather than romping like a renegade,
      I limped like a lost loner.

      It hurt,
      I pulled the plug.

      How could I have so misjudged my freshness...

      • 81 mi
      • 11 hrs
      • 9,665'

      ... because last week 4 rides were far from restful.

      I should been spinning the flats rather than grinding the climbs.

      When I finally managed to make it home,
      I thought might as well upload and see how badly my doors were blown off...

      ... Your highest power output for 30 seconds in 2026!

      Oh...

      ... now what if we actually rested?

      ===

      164.6 lbs
      7 hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      152/97/54 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      CAUSING EFFECT

      MAKING PLANS for the upcoming event can be nerve-racking because there is so much unknown. There are really only...

      ... two paths forward.

      It's gonna tricky,
      it's gonna be awesome.

      I was thinking about this, watching the highlights of Leadville.

      There was our PEDALindustries flag, 
      right on the course,
      where I imagined it.

      Not just any part of the course, but a part of the course which was only open to racers who qualified much faster than me.

      But, I really wanted to be there, too.

      At Lost Canyon.

      In my mind, it was a superior location for my feed zone.

      So, made the 12' flags weeks prior to traveling.

      Figuring it was gonna happen,
      seeing them on course in my mind.

      How'd we get the flag there?

      First, I applied for a lottery to gain access.

      Next, a blog reader and customer reached out and invited me to use his access to the area.

      Then, I was informed I'd lotteried in to the zone myself.

      That my friends is a magical way to live called...

      ... causing effect.

      ===

      164.8 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      152/97/54 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      ONE REASON EATING HEALTHY MATTERS

      SOMETIMES WE'RE ON POINT with our food choices, other times, for a variety of reasos...

      ... we fall off the wagon.

      What's the damage?

      Over the course of a lifetime,
      probably nothing.

      If it's occasional. 

      As the great Tim Ferriss advocated in The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman...

      ... having a cheat day once a week won't kill us.

      Might be helpful.

      Honestly, I'm not 100% sure about that.

      Here's what I do know.

      If my cheat day is Sunday, and I go all in on the cheating...

      ... I'm likely to wake up a few pounds heavier on Monday, than I was on Friday.

      Which is not really the point I wanted to share.

      When I whipped up a salad today, with fresh veggies and Safe Catch tuna...

      ... all I could think about was how good this was going to be for my body.

      That kind of thinking matters,
      more than some might think.

      ===

      165ish lbs
      9sh hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      155/108/46 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THE IMPORTANT THINGS

      RETURNING HOME after a weekend or week(s) away on an adventure is usually awesome. The trip may have been amazing...

      ... but, not as much as what we left behind.

      I was reminded of this today.

      On a sweltering summer day,
      we pushed through LA traffic...

      ... in time for a little family get together.

      There really is nothing that compares.

      ===

      164ish lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      159/125/34 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >
      WHAT CAME FIRST THE BIKE OR THE RACER?

      WHAT CAME FIRST THE BIKE OR THE RACER?

      Jul 13, 2020
      by
      TODD BROWN

      AS I CONTEMPLATE A NEW BIKE, I realize it's not as easy as it looks.  Whichever bike I choose will, to a certain extent, determine the kind or riding and racing I'll do.

      It's weird the way our tools shape us vs us shaping our tools. 

      The bike we ride defines how we ride. 

      Can an aero bike climb? 

      Of course, you know you'll be thinking, dreaming and scheming about flat and rolling courses vs giant climbs... and you - me for sure - just might skip the next big climbing day when it's offered if all you have is an aero bike.

      Same with MTB... XC or trail?

      Get an XC bike and you'll be thinking about the power to conquer the climbs and be nimble on the descents... get a trail bike and you'll be looking for nearest lift, and bulldozing all obstacles.

      Choose your tools carefully.

      For example... if you go with the Classic RaceDay Bag™, you'll have just the right tool for 1 day races of the road/cx/xc kind.... go with the pro, and you'll be set for stage races or multiday trips.

      The good news is if you win the Ultimate RaceDay Bag™ Giveaway, you can have the tool of your choice.

      All ya gotta do is enter here: pedalindustries.com/giveaway

      And if you share your special link or purchase more product your odds of winning go up a lot...

      ... winning a custom bag, custom kit, helmet, shoes + $500 cash for your next race...

      ... you know you want that, I know I do: 

      pedalindustries.com/giveaway

      ---

      165.4 lbs 
      Stretch n Roll
      7.5 hours sleep
      https://www.strava.com/activities/3756553080

      View Details
      THE 85% RULE IS TWICE AS SLOW, BUT STILL FASTER

      THE 85% RULE IS TWICE AS SLOW, BUT STILL FASTER

      Jul 12, 2020
      by
      TODD BROWN

      YOU KNOW ABOUT THE 85% RULE RIGHT?  It's the one used to earn Olympic Gold by all sorts of sprinters.  It's why you see them all loosygoosy at the start. Relaxed.  Ya see, some smartypants coach noticed about 30 years ago, that one particular racer kept winning by running 85%.

      Here's how it works, and why I say it's twice as slow...

      ... I say it's twice as slow to to make it stick in my mind...

      • Think of the great Carl Lewis, he was never first to the 40... which at the time was the predictor of who'd win the 100m... but he always finished far ahead.
      • He started at 85%, therefore behind.
      • By starting at 85% he slowed down slower than the rest, giving the allusion of accelerating long past the 40.
      • They were all slowing down, by starting slow he slowed down less slow.

      It's not really twice as slow, it's slow twice:

      Slow, as in not going all out at the start...
      ... and slow, as in slowing down slower than those who went all out.

      I think it's interesting that the person that shared this with me used exactly 85%... because that's pretty much the pace I figured out I can go all day.

      Plus, there's a lot less pressure at the start knowing a whole buncha racers are gonna go out too fast and blow.  

      It does take a bit of faith... self-confidence... and works on and off the bike.

      You know what else helps with confidence?  Knowing you've got all your gear on race day... and nothing is better for that than the RaceDay Bag™.

      By now you probably know we're giving away a custom bag, loaded with $1000 in merch + $500 cash...

      ... but did you know that once you register, every purchase you make gets you more entries?

      Check it out: http://www.pedalindustries.com/giveaway...

       

       ---

      163.2 lbs 
      Stretch n Roll
      7.5 hours sleep
      https://www.strava.com/activities/3754173288

      View Details
      MY LAST RACE EVER

      MY LAST RACE EVER

      Jul 11, 2020
      by
      TODD BROWN

      WHAT IF I HAD TO CHOOSE MY LAST RACE?  Ya know, if a Dr Badnews said, Ya got 90 days kid.

      Which would it be?

      How would I train?

      What would I need to purchase?

      Who would I ask to help me prep?

      Where would I be based?

      These are random things I think about on rides like today.

      The ladies kicked me for some sorta lady party at the house... so me thought, where'm I gonna go?

      Well, I haven't been to GMR for a while... it's been the Queen Stage of Tour of California - 27 mile climb with about 6000 of vert + 1600 more on the return.

      It's big.

      It's beautiful

      And, today it was largely carless except the final, awful push to the ski station.

      I only say it was awful because those last 4 miles were in 90 degree heat and I was counting on the little store being open but not willing to let myself get too excited in case it wasn't open because that'd be such a let down but I reallyreallyreally wanted a Coke and chips and isn't that an awful torturous conversation to have with yourself in that heat with up to 20% pitches and cars creeping by oh and to make it worse a nice Germandude with that heyImahappygerman Jensy tone talked me into not turning around early because I'd been motivating him and he said all this while not breathing as I gasped and gulped.

      So there I am asking myself what I'd do if Dr Badnews delivered the badnews and I realized that was stupid because he'd never call me Kid.

      But, they are darn good questions.

      And I think sometime we take this sport a little too serious... okay, you don't, but I've been known to put a few things on hold 10 weeks out from a bigepic race...

      ... to treat it like it is the last...

      ... and while that may or mayn't be healthy, it has been known to deliver a result or two.

      You're welcome to use that ThisIsMyLastRacd formula if ya like...

      ... one thing is for sure I'd have The Ultimate RaceDay™ Bag

      • Custom print to keep me organized and focused
      • Custom Speed kit to help me haul@$$ and look awesome
      • Matching KASK helmet for maximum efficiency
      • Superlight gloves and RaceSocks
      • ... you know a bag stuffed with the best stuff

      Right now, today, you could win a bag like that and be the envy of all your friends... 

      ... ready for the ride of your life.

      Check it out:  http://www.pedalindustries.com/giveaway

      ---

      164.2 lbs 
      Nap
      7.7 hours sleep
      https://www.strava.com/activities/3747612206#comments

      View Details
      IF YOU'RE INTO RACING AND CONTESTS AND SUCH

      IF YOU'RE INTO RACING AND CONTESTS AND SUCH

      Jul 10, 2020
      by
      TODD BROWN

      ONCE UPON A TIME I TRIED MY HAND AT RACE PROMOTION.  Me being me, it wasn't just any race it was a new format aimed at expanding racing across the globe.  My pal Mike believed in it enough to invest.  The vision was grand.

      We called the races HUNKR - Hundred Kilometer Race.

      The format was this:  everybody starts together, everybody ALWAYS raced exactly 100k, party after.

      Why that format?  Starting together gave a shared experience for everybody, always racing 100k allowed for racers to chase their PR, party after because party after.

      Even as I write this I wish I could be training for a HUNKR.

      We'd all be training together, getting ready for the big day.  Driving out together.  Lining up together... we'd try win it all, to win our age group, to PR, to win the team (5) competition.  

      There were so many ways to win.

      We had a $10,000 purse, split evenly between men and women.

      Under 23 got in free.

      The pros showed up, and the youngsters won the days.

      It was the only road race in our county in the last 50 years - as far as I know.  We held it twice in OC and once in LA.  The LA version was a gravel race.  They were all a blast.

      One of the best parts of being a promoter was seeing all the joy on people's faces as they finished.  There is no way we could have pulled it off without all the volunteers who helped nor without the support of the 9 different public entities we coordinated with.  It was a huge team effort.

      If ya can't tell... I like competitions.

      And just like HUNKR, this is one I'd do for sure...

      ... THE ULTIMATE RACEDAY BAG™ GIVEAWAY.

      Yep, we're giving away a custom RaceDay™ bag with over $1000 in merchandise = $500 in cash for your next race.

      ... and because I like lots of ways to win, we'll have 3 winners + $750 in gift cards for others + other swag.

      All the details are here:  pedalindustries.com/contest

      You literally cannot lose on this one... there's something for everyone that takes part.

      But, don't click if you don't want a new custom RaceDay Bag™ + a new custom Speed Kit + new shoes + other awesome merch + $500 in cash towards your next race.

      I mean who would want that? 

      Uh... I WOULD!

      But, I'm not allowed to enter.  Ugh.

      Check it out: pedalindustries.com/contest

      And... It's really, really dig it if you'd enter and share the message.  

      ---

      164.2
      Stretch and Roll
      8 hours sleep
      Sunset Surf

      View Details
      CROSS MY HEART AND HOPE TO RIDE... BETTER

      CROSS MY HEART AND HOPE TO RIDE... BETTER

      Jul 09, 2020
      by
      TODD BROWN

      TODAY REMINDED ME OF HOW IMPORTANT IT IS TO CROSS TRAIN THE RIGHT WAY.  Sure it's important to cross train, but not just for the sake of cross training itself.  Proper cross training takes 1 + 1 and makes 3.

      Take surfing.

      When you paddle out to surf you are hoping to catch a wave.  So are 10 or more guys.  Waves, the good ones, come infrequently.  Everybody is on high alert.  You've got to outmaneuver all those hungry lions.

      Surfers that catch waves are looking hundreds of yards into the horizon, searching for a shadow or a ripple that will turn into a nice, thick wall of charging water.

      You have to be very coy.  If you see a good one, somehow you've got to get to the right spot without alerting everybody what you're up do. It's a very fine art.

      Assuming you've put yourself in the right location and it's yours, you still have to time your effort to catch the wave.  You can't just paddle and you can't sprint forever.

      Sound familiar? 

      You've got to all out sprint for 10-30 seconds just to get up to speed to actually catch the elusive energy that will launch you down the face of the wave.

      It's a whole lot like sprinting on a bike.

      Paying attention, noting the approaching finish, finding the right wheel or hole, then unleashing all you've got.

      That's how to cross train... ask yourself, what can I take from this activity and apply to my bike racing?  Or, what can I take from bike racing and apply towards my career?

      Here's another one.

      I like to play chess online.  Especially the 5 minute format where each player has 5 minutes.  There's the mental aspect... hatching plans, adjusting to the other players moves... and all the while that clock is ticking down.

      It's a lot like racing as well.  

      Each racer has a plan.  Almost always you've got to make adjustments along the way... and all the while that finish line is getting closer.  Somebody's gonna win.

      I like to think chess helps me see the end game of any endeavor.

      One more.

      I like writing these posts.  It's a creative outlet, and I know at least 2 people have found the information useful.

      I also like reading.  I try and read a book a week.  To expand my limited knowledge and to be exposed to different writing styles.

      Ultimately that reading improves the writing.

      Yes, do the cross training... but, do it with purpose.

      We try to be purposeful in our designs.  One design that I love is the one we did for the Day of The Dead.  And whadaya know we rang up a couple of sales on those kits today.

      It's one of my all time favorites.

      https://pedalindustries.com/collections/dia-de-los-muertos

      Use this promo code: CrossTrain

      And you'll get the matching socks when you purchase the jersey.

      https://pedalindustries.com/collections/dia-de-los-muertos

      https://pedalindustries.com/collections/dia-de-los-muertos

      ---

      164.8 lbs 
      SurfSesh
      7 hours sleep
      https://www.strava.com/activities/3739329959

      View Details
      JUST PULL ON YOUR BIBS

      JUST PULL ON YOUR BIBS

      Jul 08, 2020
      by
      TODD BROWN

      DO YOU EVER FEEL LIKE A TRANSFORMER?  You know, going from Droopy to WonderDog?

      I know I do.

      Some days it happens when I first get up.  I'm groggy, can barely walk a straight line, and mightily fight the urge fall back into the bed.

      Other days, like tonight, I'm exhausted and just wanna prop my feet up and Netflixout.

      But, I don't.

      In either case I kit up.  Bibs, chest strap, jersey. Stop on the last stair and pull on the socks.

      I've never, ever gotten that far and not proceeded to put on the shoes, helmet, glasses and gloves.

      Next, it's easy and natural to check the tire pressure and turn on blinky lights and computer.

      At this point it's not a choice if, but how far.

      I'm riding...

      ... and it all started with pulling on my bibs.

      I think this is what makes us different, what makes us able to get so much accomplished.  We've done it countless times, gone out and done rides that confirm we are nuts to everybody around us.

      We know all it takes is pulling on the bibs, and we can change who we are, how we feel, and what we're gonna make happen.

      Did you pull your bibs on today?

      Maybe putting on the softest tshirt you ever wore as a reminder to your after work commitment would be a good reminder?

      https://pedalindustries.com/products/pedal-industries-shadow-t-available-in-5-colors?variant=11067667480612

      If we didn't get compliments all the time on how soft and wonderful these t's are I wouldn't boast... but, we do.

      You can get it right now for less than $20, including shipping.

      Comes in 5 colors.

      ---

      165 lbs 
      Wednesday w/ Coach Loran
      7.5 hours sleep
      https://www.strava.com/activities/3734718788

      View Details
      ROOKIE VS VETERAN

      ROOKIE VS VETERAN

      Jul 07, 2020
      by
      TODD BROWN

      WHEN EVERYBODY LEFT WITH THE 'B' RIDE EXCEPT 3 OF US I was a touch disappointed.  After getting shelled on Saturday I knew only the famous TMWC 'A' could get me back in shape, and I was counting on a proper butt kicking by the heavy hitters...

      ... but, they all rolled 'B', except, that is, 3 of us.

      The other 2 wanted to leave early to make sure we'd catch... I wanted to wait the full 5 mimutes, first out of respect for those thinking the ride leaves at 630; and second, to make sure it'd be extree hard.

      At 630, we hit it.  

      As hoped, Joe E and young Cody were counting on the 630 start and jumped on.

      Now we were 5 against 20ish.

      But, it's a funny thing... when you have in your head you're on the 'A' ride, you know you're all in.  Giving it all ya got.

      On the 'B', not so much.

      The humidity was high, sweat and mist poured down my face.  My tongue flapping in the wind.

      30 second pulls.

      Right on the rivet.

      We caught a few dropped riders on the first climb and woulda caught the group soon... but, committed to the 'A' loop, we did the extra credit... adding 3ish minutes.

      Back on the course, we picked off the same stragglers and soon could see the main group on The Wall.

      My earlier disappointment turned to glee.

      Damn it was good to be back.

      For my friend Will, it was his first time on the ride.  He rode 'B', and did just fine.  Now he wants to do 'A'...

      ... especially after he got 60 Stravacups and I got zilch.

      While he pointed out the Rookie gets the cups and the veteran gets skunked... I got the full cup of butt kicking I wanted.

      In celebration of a satisfactory thrashing I think it's time for the Continental Buy1Get1.

      https://pedalindustries.com/collections/continental-tires

       

      Use this promo code:  CONTIBOGO

      It's actually better than BOGO, you get 50% off any quantity of 2 or more.

      https://pedalindustries.com/collections/continental-tires

      ---

      166.2 lbs (4th of July Blubber)
      Stretch n Roll
      7.5 hours sleep
      https://www.strava.com/activities/3727456513

      View Details
      ... THE REST OF THE STORY

      ... THE REST OF THE STORY

      Jul 06, 2020
      by
      TODD BROWN

      I HAVE THIS FRIEND WHO IS JUST A TERRIBLE RACER.  Stronger than everybody until race day.  Then, he loses his mind.  Shows up tired.  Forgets how to win, like on the training rides.

      I was reminded of this right before I jumped into the shower.

      Don't judge.

      Yet.

      A while back I made a pledge to do 10 pull ups and 30 push ups every time I take a shower.  Of course, I take Saturday off because #bigride.  I take Sunday off because I take Sundays off.

      Last Friday I was really dragging.  Could only do 8 and 25... so made myself do 4 and 10 after a bit of a rest.

      Today, being Monday, I stepped up and rattled 'em off.

      Rest.

      Who knew?

      Tapering.

      Who wants to know?

      In this month's CampFire Stories going out to the PEDALposse I'm detailing the day I decided to go for Tahoe 100 which lead to doing Leadville 100... and there I'll detail exactly what I did 14 days prior.

      We'll also include some sorta swag.

      https://pedalindustries.com/pages/join-the-pedalposse

      If you're still sitting on the fence regarding the PEDALposse... watch Loran rip me to pieces live Wednesday morning at 7am PST on Instagram -> @pedalindustries IG story and Coach Loran Wednesday 7/8 @7AM PT for a 30 minute plank sizzler.

      ---

      165.2 lbs 
      Stretch n Roll
      8 hours sleep
      https://www.strava.com/activities/3722443309

      View Details
      CYCLE-CYBERNETICS FOR DUMMIES

      CYCLE-CYBERNETICS FOR DUMMIES

      Jul 05, 2020
      by
      TODD BROWN

      FOR ALL THE BELIEVERS IN MUMBOJUMBO HOOHA, the timetested fairy dust of affirmations and visualization... for the lovers of SeeBelieveAchieve... the practitioners of Think and Grow Fast... you who lay reason aside in favor of My Favorite Mantra... this post is for you.

      I get it.

      I feel your pain.

      I know what it's like to have the Big Hairy Audacious Goal (credit Jim Collins)... calling the shots, correcting the mistakes... seemingly taking over our very being.

      For me, it's the only way to live.

      The more long range, unreasonable and personal the better. 

      For example, last year I had 2 biggies... 

      The first, to finish with the leaders at San Luis Rey.
      The other, to PR Leadville.

      This year is a bit of a moving target.

      I've appreciated my friends like Emilio who prepped for KANZA and went and did his own Shadow KANZA.  He's not alone.  Lots have done the same.

      I dig that, though I hope I don't need to do it.

      This year, for me, it's down to this:  BWR Cedar City and Sagebrush Safari.  Two races I've yet to do.

      This will be my first BWR.  As for the goal... well, apparently just finishing means something... but, ya know that won't be good enough.  There's got to be some unreasonable time to shoot for.  Maybe it's under 9 hours?  I'll check around before settling on that.

      And Sagebrush Safari?... I pre-rode it earlier this year.  It's got to be one of the funnest courses I've ever ridden and I can't wait to do it.  The goal there... ya know I'd really like to be in the hunt.

      Back to the fairydust...

      ... the only way to make magic happen is get signed up.  

      Then, and only then, does Chapter 2 of Psycho-Cybernetics make sense.

      Ya know what else makes sense?

      Joining the PEDALposse.

      Last month the posse received one of our world famous supersoft tshirts plus the obscene savings promo code plus a new Coach Loran video.

      Deets are here:  

      https://pedalindustries.com/pages/join-the-pedalposse

      PS... For some real entertainment toon in Wednesday at 7am PST to watch Coach Loran beat me into submission with a plank.  It'll be on Instagram TV, @pedalindustries.

      ---

      165.2 lbs
      stretch n roll
      8 hours sleep
      https://www.strava.com/activities/3719949691

      View Details
      I'M GLISTENING

      I'M GLISTENING

      Jul 04, 2020
      by
      TODD BROWN

      MY LEGS ARE GLISTENING.

      Mine, too!

      It was a combination of heat, humidity and good ol' sweat on a beautiful 4th of July morning.

      I wondered if the man on the handcycle had glistening arms?
      Was the brow on the homeless lady glistening?
      ... and the wheelchairbound child, would he ever glisten?

      Sometimes I think about my cousin whose legs stopped working normally when we were kids.  One day we were running together, and then we weren't.  I didn't understand it then, and I still don't now.

      But, it has spurred me not to waste this gift of health.

      And the sport I love, whether it's a simple bike ride to the store and back or a massive 70 mile, 5000' slog...

      ... the one that gave me wings as a puny kid...

      ... freedom as a teenager...

      ... therapy as an adult...

      ... continues to give and give and give.

      The great Jim Rohn said:

      I will take care of me for you, if you will take care of you for me.

      Yes, for sure I ride for pleasure... straight up fun... but, I also ride to maximize my health, my ability to take care of me...

      ... and hopefully a few others along the way.

      Which is why it's so easy to say Gotta Ride.

      https://pedalindustries.com/products/gotta-ride-t-shirt-avail-in-2-colors

      Now, if you're having difficulty squeezing in the ride you know you need to do... wearing this tshirt has been known produce glistening legs in 4 out of 5 riders.

      Use promo code: GLISTENING

      https://pedalindustries.com/products/gotta-ride-t-shirt-avail-in-2-colors

      ---

      166.2 lbs 
      Ocean swim
      7 hours sleep
      https://www.strava.com/activities/3713659573

       

      View Details
      THE LAST TIME I TOOK OUTTA TOWNERS ON THIS RIDE

      THE LAST TIME I TOOK OUTTA TOWNERS ON THIS RIDE

      Jul 03, 2020
      by
      TODD BROWN

      I HAVE A RIDE I REALLY LIKE and I'm doing it tomorrow.  My pal Markell is in town from Mesa, so uhcourse I had to invite him... and he had to invite a buddies...

      ... it should be fun.

      The last time I did this ride with outta towners it was a wetmisty mess.  The kind of ride Chris Froome would fall down on.

      Which is what my friends did on the roundabout.

      But, they are not built like a Praying Manti... so, they popped right up and got on with the ride.

      Now, the reason I like this ride so much is it is dawgawn beautiful.

      Straight up the coast, from Dana Point through Laguna Beach to the tippytop of Newport Coast.  Followed by a plummet to the tranquil BackBay.  

      And up to Irvine where it gets ugly.

      It used to meet at a FoodPark off of MacArthur, and it still kinda does at Harvard and Main... 

      ... 3 rides converge, Kenny and his motley crew from Long Beach and Justin and his henchmen from Canyon Velo, and our merry band of misfits from the southern tip of the county.

      Thankfully, it's not really ugly like the old days... where it was just piss and vinegar.  Now it's more of a brofest... plus, we get a few ladies from time to time... which is always bueno.

      El WeatherChannel says mucho sun, to the outta towners outta be just fine.

      Speaking of fine... it was might fine of Markell to stop by the shop today and pick up gloves and a changing poncho.

      He won't need it tomorrow since he's staying at the very fancyshmancy NPCMarriott, but apparently he's been dying to get one for the races back home.

      You don't need to drive here to get one, of course you could and I'd sucker you into an ugly bike ride, but you can just order and have it shipped.

      https://pedalindustries.com/products/pedalindustries-changing-poncho

      Use promocode: OUTTATOWN

      https://pedalindustries.com/products/pedalindustries-changing-poncho

      ---

      166.6 lbs 
      PushupsPullups
      7 hours sleep
      https://www.strava.com/activities/3708230016

      View Details
      A GIANT KOMPLIMENT TODAY!

      A GIANT KOMPLIMENT TODAY!

      Jul 02, 2020
      by
      TODD BROWN

      STARVA EMAILED ME I'D LOST MY KOM TO PRO PETER STETINA... and that my finefriends is a helluva compliment to... not yours diesely... but the great Coach Brian McCulloch.

      But, why did they email moi?

      It all started back at the Filthy 50...

      ... there I was bobbing and weaving through a CharlieBrown dust cloud full of hundreds of my closest friends, pegged to Ty's shwartz, along with the other hitters KenWinston and Jeff Ward...

      ... and along comes Coach Brian on his gravel bike...

      TB get on my wheel!

      Instantly I go from pegged to ludicrous speed.  It's all I can do to stay on, but he's my coach and my friend and he's on a mission to get to the front.

      This part of the Filthy is flat and a gravel road called BWR Section #4... in other words, it's also part of the very famous Belgian Waffle Ride put on by Sir MMX.

      ... and we are flyyyy ing...

      TyJeffKen, long gone.

      The end of the segment is quite rocky and unfortunately for Bri he punctured, graciously cheering me.

      So, I got the KOM...

      ... and Pro Peter snatched it from me today.

      Which is pretty cool... I mean if ya have to lose it, lose it big.

      Speaking of losing big... my post yesterday about the hurrying... yeah, well, I also hurried the matching socks and the Red is a deeper red than the gloves and matching kit. 

      So, I'm gonna blow 'em out.... get 'em while ya can.

      They are absolutely amazing socks... and if you've ever had better I'll be shocked.

      They're yours for $9.82... all in, shipping included.

      Of course, if you want to wait a few weeks for the correct color you can but the price will be $15.99.  Totally your call. 

      https://pedalindustries.com/products/patriotic-knitted-sock

      ---

      164.8
      Stretch n Roll
      6 hours sleep - trying to force wake up at 5am like old days.
      https://www.strava.com/activities/3703232274

      View Details
      WHY THE TORTOISE ALWAYS WINS

      WHY THE TORTOISE ALWAYS WINS

      Jul 01, 2020
      by
      TODD BROWN

      WHEN WE WERE KIDS WE JUST RODE, and we'd find jumps and berms and big,round cement drainage ditches... and we'd play on them over and over again.  

      That is the secret to going fast.

      It's kinda weird, right?

      But, It's true.

      Playing isn't hurried.

      Has no expectations.

      And so, we get into a flow.  And things start to come naturally, unforced.  And they get easy. 

      Intuitive.

       

      Safe.

      ... and Fast.

      So, the tortoises win the race by not making onesinglebad move...

      ... in everything they do.

      I have to remind myself of this sometimes.  When I get in a hurry... in everything I do.

      For example, I was in a hurry to get these patriotic gloves made I didn't make enough and now we are nearly sold out... I wish I'd made more, because I know some people are going to order today.

      https://pedalindustries.com/products/patriotic-superlight-full-finger-gloves

       

      Get 'em while you can.

      Superlight.

      $20 all in... and they'll be yours.

      https://pedalindustries.com/products/patriotic-superlight-full-finger-gloves

      164.8 lbs
      Stretch n Roll
      8 hours sleep
      no ride today

      View Details
      SHOULD JOSH STOP COMING OVER?

      SHOULD JOSH STOP COMING OVER?

      Jun 30, 2020
      by
      TODD BROWN

      I COULD TALK ABOUT ALL THE DRAMA ON TONIGHT'S RIDE, but Josh came over... and he makes me nervous.

      How tall are you? 

      Like 6'3"... like 155.

      Yes, the prototypical build...

      ... a worldclass athlete...

      ... and every time he comes over I've got writer's block.

      Not because of bike riding skills, he has none.
      Nor his surfing skills, which are on a level I only dream about.

      No... he's her to see my babygirl... the one who rides bikes and motorcycles and surfs with me.

      And that's messed up...

      ... isn't it...

      ... shouldn't he have to go on a bike ride with me?  up a hideous, long climb?  down a twisty, nasty, poison oak covered trail...

      ... on a super crappy bike?

      You know I'll be hatching some sort of diabolical plan for that...

      No, these Supersoft race gloves don't really help.
      No, you don't need the incredible Speed bibs with the specially designed pads.
      No, just drink water... this GQ6 is just 'cause I'm older.
      Yeah, it might be cold you should take a hoodie, not this lightweight KOM jacket
      No, this KASK helmet with all the vents isn't really good protection, you'll be better off this old skateboard helmet.

      ... ahhh, it's a long list of gear he won't get any time soon.

      I need every advantage I can get.

      If you're looking for an advantage on your own Josh or Jane... use this promo code before Friday on anything in the store.

      The code is: GOAWAY

      And it'll save you more than 10%.

      ---

      165 lbs 
      stretch n roll
      8.25 hours sleep
      https://www.strava.com/activities/3695883074

       

      View Details
      THAT TIME I RACED IN FRANCE

      THAT TIME I RACED IN FRANCE

      Jun 29, 2020
      by
      TODD BROWN

      YES, I HEARD THE RAINDROPS.  Yes, the road was wet.  No, I didn't expect a downpour.

      But, there I was cutting through a warm and balmy wind when the heavy clouds opened up.

      And, it felt good...

      ... instantly I was transported back to 2004, the summer of my first - only - Tour de France.

      Little did I know rain was going to be a big thing.  That's what happens in France, in the summer.  And, I mean a lot of rain.

      But, it's not the end of the world.  Because, like this morning, it's warm and balmy at the lower altitudes.

      I wanted to do 2 things for sure:  ride as many stages as possible, and be on the Alpe D'Huez for the time trial.

      As for the first, we rode a ton.  Like, 8 of 10 days and 800 miles.

      Famous stages.

      My favorite was descending the Col De La Croix de Fer.

      We left in the rain, climbed up in the sun and dried out.  Stopped at the top, and bought an ill-fitting t-shirt.  When we came out clouds were gathering.  It was time to go fast.

      Just as we got going a team of young Spaniards came flying by.

      It was on.

      Whether there were 9 hairpins or 90, I'm not sure.  

      I am darn sure I've never been more on the edge... stressed my tires more... nor had more fun than that long race to the bottom. 

      Carving 180 degree turns hard. 
      Slicing fastfastfast bends. 
      Stabbing the brakes.

      All 20 or so of us jockeying for position.

      Not a car in site.

      Nothing better.

      It's funny how a rare rainy day can bring back a singular point in time.

      The TT up AdH was just what I hoped for.  A giant, giant party.  All day... really days in advance... but especially that day.  100's of 1000's on both sides of the road, and the fastest racers alive coming by 1 at a time for hours.

      That's entertainment.

      I breathed deep and thought of my pals.  We swore we'd go back again.  The closest we got was riding all the stages of the Tour of California in 2012.

      That was also the year we got going in the bike biz, it wasn't yet PEDALindustries but we were on our way.  And, it all started with a T-shirt... 

      ... there's something about a t-shirt that fits amazing, gets softer the more you wash it, and uses an ink you can't even feel.

      https://pedalindustries.com/products/stamp-logo-pedalindustries?variant=9614988476452

       

      If you're feeling like being reminded of how inspirational this blog can be... well, there's nothing better than our classic stamp logo.

      Use code: TDF

      https://pedalindustries.com/products/stamp-logo-pedalindustries?variant=9614988476452

      ---

      166 lbs 
      UpperBody and Core
      7.5 hours sleep
      https://www.strava.com/activities/3688614105

      View Details
      HOW TO GET THE BIKE YOU WANT 101

      HOW TO GET THE BIKE YOU WANT 101

      Jun 28, 2020
      by
      TODD BROWN

      TODAY WE VISITED ONE OF MY 5 DADS, the one that helped me purchase the Schwinn LeTour.

      At the time, he lived just down the street from Fullerton Bikes - which back then was owned by the Mulroony family, before the Great Mike Franze.

      Visiting one day, I ventured over to the shop and fell in love.

      She was dressed in red, with shiny chrome evvvvverywhere.

      A real looker.

      My knees shook.

      I had to have her... and being a kid, my natural selling genius was in full form.

      Gomez, loved tennis... and we spent a lot of time practicing and playing.  He really wanted to me to learn the game... and for some reason unknown to each of us... he cared and loved me as his own.

      There were no bike lanes.
      I had to traverse 6 miles of busy streets.
      It would be dark on the way home from practice.

      Real concerns only a real parent would have.

      I countered with Just think how much faster and easier it will be for me to get from school over to the courts.

      Using the timetested strategy of never giving up...  we made a deal:  he'd buy it and I'd make payments of $30/mo for 4 months. 

      If he knew I'd never play tennis after high school, I'm not sure he woulda done it.

      Of the many things Gomez has taught me, it's to play hard and work hard.

      He worked his buns off. 

      He landed in the US at the age of 5.  His parents split and his mom worked as a seamstress to support the 2 of them in a studio apartment.  He went straight from high school to Korea.  Came home and purchased a gas station with zero dollars... Union 76 believed in him.  With a ton of hard work he parlayed that into Porsche/Audio/VW/Subaru dealerships.

      By 3pm every day he was at the club, playing the game he loved.

      At my best, I could never get more than a game or two off of him.  He'd say Ya know Toddy, you won't beat me until I'm a hundred years old.

      He's 92.

      Can't play the game he loves any more.

      Unless you count being a dad.

      One day I reckon we'll all have to hang up the cleats and helmet for good...

      ... and even then, won't every day still be a raceday?  I sureasheck hope so.

      https://pedalindustries.com/collections/all-hats

       

      ---

      164 lbs 
      Stretch n Roll
      8 hours sleep
      https://www.strava.com/activities/3680436662

      View Details
      THOUGH SEEMINGLY UNPREDICTABLE, I SHOULDA KNOWN TODAY WAS GONNA BE A GOOD 'UN.

      THOUGH SEEMINGLY UNPREDICTABLE, I SHOULDA KNOWN TODAY WAS GONNA BE A GOOD 'UN.

      Jun 27, 2020
      by
      TODD BROWN

      RIDING FROM SALT CREEK BEACH TO THE TOP OF SADDLEBACK - 83 miles and 10000' of climbing for the data geeks like me - can be awful.

      You can...

      cramp
      crash
      flat
      bonk
      be left fer dead

      ... and not even care as long as you're with your people.

      That part is totally predictable. 

      And, it's why nearly 40 boys and girls gathered at dawn.

      Because a shared experience that is extremely demanding mentally and physically is a wonderful thing.

      If you know anything about brainwashing, you might now that giving a human sugar after an activity you want to reinforce is a powerful control mechanism.  

      I only share that because one of the reasons we all keep doing this ride is Chris prepurchases unlimited Mexican popsicles at the general store... 

      ... and then we all hang out and slowly regather and rehash the adventure to that point...

      ... now that's a shared experience guaranteed to bond.

      Personally, I had a dandy ride chatting with friends I don't see often enough...

      ... and riding surprisingly well <- that part seemed very unpredictable earlier in the week.

      1. I hadn't done any specific training.  In fact, my position has felt so off on my MTB that I've not been riding it much lately.  And, I've been doing lots of flat road riding.
      2. At the last moment, I opted to put on new tires I'd never tested... which can be disastrous when hitting 30+ MPH on steep dirt that is packed in and covered with small chips of shale.

      At the bottom of the bighideousclimb we lined up at the slowest drinking fountain in the county and patiently filled bottles.

      Nobody patiently waited to start the climb.

      By the time I got going, I could see my pals way up ahead of me.  

      Charging hard.

      I charged medium, got into somesortaunexpected groove and slowly started catching and passing.  

      There is no way I would have predicted that.

      When it happens... ya just gotta say Well, hell, this feels rather fine.

      As for those new tires...

      ... I know the tires I had on there were a year old and worn to the casing...

      ... but, can I just tell ya how fine they were?

      I wasn't even trying to smoke the downhill.  Because, new tires.

      I just let 'em roll, and roll they did. 

      Carving and gripping and ripping to within 30 seconds of my PR (26:24)... and I wasn't even pressing the issue.

      Now... should I have predicted a good run up the bighideousclimb and smoking time on the way down? 

      Maybe.

      According to Strava my Fitness is pretty high right now.

      According to the Continental tire rep the Cross King "can hold it's own on the rowdier stuff" and the Race King is "excellent on fast, hardpack".

      At a minimum, I could have been more confident... but, ya know, I've noticed sometimes the days I'm not predicting anything great are the very best of all.

      Maybe it's the cane sugar from the Mexican popsicle doing its thing?

      As long as we're talking about doing our things... I noticed quite a few of the riders donning SuperLight Race gloves designed by a certain diesel, which always makes me happy.

      It's so nice to really feel connected to the bike, protected and cool on hot days.

      https://pedalindustries.com/pages/gloves

      If you're digging the blog, maybe ya ought dig into the piggy bank and try this out.  They're a mere $20, signed sealed delivered.

      https://pedalindustries.com/pages/gloves

      ---

      166.2 lbs 
      Stretch and Roll
      6 hours sleep - early start
      https://www.strava.com/activities/3680436662

      View Details
      CAN I ASK A STUPID QUESTION?

      CAN I ASK A STUPID QUESTION?

      Jun 26, 2020
      by
      TODD BROWN

      I APPRECIATE JON ASKING IF HE CAN ASK A STUPID QUESTION, because there really are stupid questions...

      Like do my bib straps go over my jersey?

      ... but Jon's wasn't.

      In regards to tomorrow's heinous undertaking, Creek To Peak: 

      What type of bike are you riding?  Gravel?  I'm contemplating joining but have never done it.

      Dear Jon,

      My MTB.

      If my gravel bike wasn’t such a  POS I’d def consider it.   My next gravel bike will not be made of galvanized plumbing pipes...
      it’ll be light with some suspension...
      then, while slower on a few sections would be faster on others, and possibly faster than the MTB. 

      See ya in the morning!

      What can you, my fine friend, learn from this question?

      1. Like Jon, it's always wise to learn as much as you can about the course and there's nobody better to learn that from than some nut who's donedone it before.
      2. Picking the right tool for the job can make a big difference in the outcome... especially on a course such as this - lots a pavement, dirt roads, and a smattering of rocky stuff.
      3. I clearly have gravelbike envy.

      The tool I'll be using to protect the rocks inside my skull will be the very excellent KASK Valegro...

      They claim it has thermo-cooling and advanced ventillation through 37 - THIRTYSEVEN!! - holes.

      I claim it looks cool and fits great.

      It really is excellent for long MTB rides that start at the beach, cross multiple streams, climb over 9000' in 82 miles and include free Mexican popsicles and Mexican Coke...

      ... which, ya know, is what Jon was asking about.

      You might be asking if there's a promo code, which is not a dumb question.

      Use KASK10 before sundown on Sunday.

      ---

      166.6 lbs <- whattheheck?
      PullUpsPushUPs and roll them legs
      7 hours sleep
      https://www.strava.com/activities/3674402147

       

      View Details
      2 THINGS I GOTTA HAVE BEFORE A BIG, BIG, BIG MTB RIDE

      2 THINGS I GOTTA HAVE BEFORE A BIG, BIG, BIG MTB RIDE

      Jun 25, 2020
      by
      TODD BROWN

      IN ROUGHLY 32 HOURS I'LL BE STUMBLING IN THE DARK, wondering whytheheck I agreed to do this crazy ride...

      ... about an hour later, I'll see the crew and wonder why everybody isn't there.

      It's gonna be that good.

      Great riders coming from far away: pros like Brian McCulloch, National Champs like Victor Sheldon, and the restuvus - the people I really love.  Everyone'll be playing it cool...

      Oh yeah, I'm just gonna cruise it.

      Me?... nah, haven't been riding much.

      Let's just keep it conversational.

      You know, the usual bullarkey right before it turns into a Road Runner cartoon with nothing but dust fer as far as ya ken see.

      Which is exactly why I made sure 2 things are gonna be perfect when I show up:  my brakes and my tires.

      I'm gonna need my A game to not get dropped to the point of forgotten... with luck I'll be able to catch up right as they get tired of waiting.  Which is actually good for me, cause it really sucks to start n stop the old diesel... better to keep chugging.

      Plus this ride has a 40ish minute downhill that I love to slay, and a fair amount of twisty stuff ya wanna be able to really rail.

      There's a lot I can do to make up speed on a mountain bike, but none of it works if my brakes are splashy and my tires soggy.

      I need those to things more than anything else to be perfect.  Can't be wondering if they're gonna work...

      ... which can happen if:  
      the brake lines have air in them, or haven't been bled recently;
      the knobs on the tires are worn down and/or starting to tear.

      Therefore, Sparky got a brake bleed, new tires and mostly new pads. 

      I say mostly new because all the local shops are sold out but my good pal Robot came through with some takesoffs... now that's a friend... the shops were also sold out of the mineral oil needed for the bleed and he had that, too!

      Waiting until today to figure all that out was a rookie move.  And so is putting on a new tire brand and tread pattern - new to me.  But, sometimes it's good to be a rookie... approach things with that sense of wonderment.

      Anyway, Saturday is shaping up to be a good one.

      For sure I'll be rolling with the goods:  GQ6, Salt Stick tabs and Honey Stinger Waffles.

      https://pedalindustries.com/collections/bodycare

       

      Buy any 2 items and the 3rd one is 50% off, if you quickly.

      Personally, I'm gonna roll with the GQ6 hydration, the Salt Stick Chews, and the Honey Stinger Waffles.

      Oh... the code is: Creek2Peak

      https://pedalindustries.com/collections/bodycare

      ---

      164.6 lbs 
      Coach Loran #6
      7 hours sleep
      ran outta time to ride.

      View Details
      TOP 3 WAYS NOT TO TAPER

      TOP 3 WAYS NOT TO TAPER

      Jun 24, 2020
      by
      TODD BROWN

      ON SATURDAY WE'LL BE DOING CREEK TO PEAK, riding from Salt Creek beach to the top of Saddleback.

      Conceived by a man referred to as The Gentleman, you know it's anything but gentle, kind or polite.  It's so insanely hard, that only a handful have done all 5 editions.  And, I ain't one of 'em.

      Here's why...

      82 miles.
      9300' of vert.
      ... and typically 100 degree heat

      All for a free popsicle at the loneliest General Store in the county. 

      No prizes
      No raffle
      No finisher medals

      ... and...

      No waiting for slow pokes.

      Like all cult events, this is building... and I expect this to be the largest yet... a buncha yahoos with a hankering for dust, sun and lots of sweat.

      Which is why I am tapering, maybe not a full Leadville taper... that woulda started last week, and last night was a far cry from a coupla openers... but, a mini-taper nonetheless... 'cause I'llbedamned if I'm gonna get left fer dead.

      Here's what I'm not gonna do:

      • Not ride
      • Not stop rolling
      • Not pause my Coach Loran core workouts

      Those would be rookie mistakes, and I ain't a rookie.

      What I'm gonna do will be discussed in next month's Camp Fire Stories which will be mailed to the PEDALposse.

      How committed is The Gentleman?... check this text.

      Now, I know you're probably not the type of person who wants to get stronger than everyone else.  You're probably who only rides.  And, you're likely not interested in sprinting or climbing better... because if you were, you would have already joined the PEDALposse.

      https://pedalindustries.com/pages/join-the-pedalposse

      ---

      164.8 lbs 
      PushUps/Pullups
      8 hours sleep
      https://www.strava.com/activities/3667163082

      Here's the route for Saturday's ride... we leave at 6am... and you're invited... 550AM rider meeting at Salt Creek State Beach Park https://www.strava.com/activities/2510045648 

      View Details
      THIS HELLMET IS SO FRO

      THIS HELLMET IS SO FRO

      Jun 23, 2020
      by
      TODD BROWN

      I FINALLY GOT A NEW AERO HELLMET... what was I waiting for????????

      My previous aero helmet was the Giro with the face shield.  It looked cool, was rather hot... and was appropriated by my oldest when he came down with a serious case of I wanna race bikes... never to be seen again.

      Yes, I know aero helmets are on par with aero wheels in terms of speed gains.

      Yes, I know aero helmets cost a fraction - 10% - of aero wheels.

      Yes, yes, yes... I dough kno' whattheheck I was thinkin'... why the hellmet did I wait so long?... so much speed to be gained for so few doll hairs.

      If there was ever a ride to test it it was tonight...

      ... we were shedding riders from mile 0, blitzing the campground at 30mph, the gaggle of geese in full flight...

      ... and I felt pertty dern good, making all the breaks that mattered and surprising myself in the long, long, long sprint - not a V, but def in the hunt.

      Is this scientific?

      Hardly.

      The science has already been done... aero helmet = aero wheels.

      It's just me lettin' ya know my new aero helmet feels extrasuperfast, has great cooling properties, and makes me look even sexier - not easy.

      If there's a knock, it's that you can't flip your glasses upside down and slide into the helmet.  

      This is FRO - For Race Only...

      ... and it's fast as hell.

      https://pedalindustries.com/collections/helmets

      Of course, I chose black... 'cause black shoes and black helmets make great kit frames.  No black isn't hotter, especially when you're going this fast.

      Now remember...  fast wheels are $3000, fast helmet is $300... speed gains, according to pointy heads, are about equal... costs not even close.

      Also remember... that if you're part of the PEDALposse, you save 25% with your special code. 

      https://pedalindustries.com/pages/join-the-pedalposse

      If yer not part of the PEDALposse, use SAVE10.

      ---

      163.8 lbs 
      Coach Loran #6 + pull-ups
      8 hours sleep
      https://www.strava.com/activities/3661995029

       

      View Details
      THIS MESSAGE WILL SELF-DESTRUCT

      THIS MESSAGE WILL SELF-DESTRUCT

      Jun 22, 2020
      by
      TODD BROWN

      ROCKY (OUR HEAD OF DESIGN) ASKED What's our mission statment?. I must have had a blank look because he followed it up with... Some blog post somewhere?

      I didn't hesitate...

      ... which is odd, because I've never written it out...

      Our mission is simple:  help you have the best RaceDay ever.

      That's it.

      If we're making it, it's because it makes RaceDay better.
      If we're selling it, same.
      If we're doing it...

      That's the mission we've chosen to accept, make RaceDay better...

      ... maybe that's what inspired me over the weekend to design this hat?

      https://pedalindustries.com/products/every-day-is-raceday-trucker-curved-bill-adjustable-hat

      I really do believe that.

      Every day is RaceDay.  

      What I did yesterday - rest and relax with family. 
      What I did today - early spin, put food on table, Coach Loran workout
      What I'm doing tomorrow - pushups/pullups, hustling at work, and a frisky 50 miles
      What I'm doing the day after...

      ... you get the idea, it all matters and builds on itself - the training, resting, working, dressing, lubing, wrenching, socializing, etc...

      ... to make the actual RaceDay great - there's no point to it if the family ain't into it, the table's bare, the body weak, etc.

      I like reminders like this in the form of a hat.  For less than 20 bones you can have one, too... just remember, not shipping for a few weeks - gotta get 'em made.

      https://pedalindustries.com/products/every-day-is-raceday-trucker-curved-bill-adjustable-hat

      ---

      163.8 lbs 
      Coach Loran 43 + pull-ups
      7.5 hours sleep
      https://www.strava.com/activities/3654153384

      View Details
      DADDY LONGWHEELS

      DADDY LONGWHEELS

      Jun 21, 2020
      by
      TODD BROWN

      I TAKE A LOT OF PICTURES WHEN I RIDE.  Some of them are decent.  Some I hot up a bit.  Some inspire what I'm going to write.  Some support what I rode.

      Take this pic... the low sun, making the long wheels.

      Capturing that moment, of riding at the end of a long day. 

      I specifically remember this one from a month or so back.  It had been long... early start filled with some rather unique challenges.  Not impossible, but not easy.  I was grinding as the day came to a close... really hustling... I wanted to get out and clear my head before heading home for the evening.

      Sometimes it's better to get a ride in before turning in.

      This was one of 'em.

      And the long shadows were both reminder and reward for a day well spent.

      An industrious day, on and off the bike.  If you've felt that way, maybe you'd like to sport the softest tshirt on the planet... just to kick around in.

      I know TBD Racing loves this t-shirt because we are making a bunch with their team logos.

      https://pedalindustries.com/products/pedal-industries-shadow-t-available-in-5-colors

      Comes in 5 different colors, sells for $19.99 and shipping is included.

      Unless you use promo code: LONGWHEELS

      (PEDALposse use your special code to save even more).

      https://pedalindustries.com/products/pedal-industries-shadow-t-available-in-5-colors

      ---

      165
      Stretch n roll
      7.5 hours sleep
      https://www.strava.com/activities/3651974250

      View Details
      ARE E-BIKES REALLY BIKES?

      ARE E-BIKES REALLY BIKES?

      Jun 20, 2020
      by
      TODD BROWN

      LATE AS USUAL, I carved through the elementary school... my 4 minute saving short cut.  Sliced the b-ball courts, skirted the empty lockers and jumped the curb to cut across the silent parking lot.

      On the main street, a lone rider approached in the opposing lane.

      A hoodie, no helmet.
      Jeans, no lycra.
      E-power, not woman power.

      I flashed the peace sign.
      She flashed a smile.

      We knew.

      We knew we were onto something.

      We knew.

      We knew though our rides were going to be very different it di'in't matter.

      We knew...

      ... and we rode on into the morning, smiling.

      With some effort, I managed to catch the guys... we rode hard and met up with the rest of 'em, and then rode a lot harder... then we peeled off and rode easier... alone again I slowed it down a bit more.

      Still smiling.

      That was the first leg of my triathlon...

      ... the second was a healthy surf sesh with the family...

      ... the third leg was the toughest of all...

      ... forcing myself to wake up after picking up my book and promptly going comatose.

      It's been a long time since I'd napped that hard.  Probably needed it.  Definitely.

      Some days are pretty hard charging, like today. 

      Others are pretty darn relaxing, like tomorrow. 

      But, no matter what they're all RaceDays to me.  

      All have a purpose.

      None go to waste.

      Every Day Is RaceDay... and if you're of that ilk, then ya just might like this hat.  It won't ship for about 2 weeks because I just got the idea to make 'em t'nite.

      https://pedalindustries.com/products/every-day-is-raceday-trucker-curved-bill-adjustable-hat

      The hat will ship for free if you order within 30 minutes of reading this.  For less than 20 bones you can sport this hat... just remember, not shipping for a few weeks - gotta get 'em made.

      https://pedalindustries.com/products/every-day-is-raceday-trucker-curved-bill-adjustable-hat

      ---

      165 lbs 
      Surf
      7.5 hours sleep
      https://www.strava.com/activities/3644936331

      View Details
      DO YOU HAVE CURB APPEAL?

      DO YOU HAVE CURB APPEAL?

      Jun 19, 2020
      by
      TODD BROWN

      AT SOME POINT TOMORROW MORNING THINGS WILL GET DICEY.  Not on the way up the coast.  Not up the 20ish minute climb.  Not the lazy run around BackBay or up the river trail.

      No... about 2 hours in, we'll connect with the oftenfearsome Food Park ride.

      The pace will go from spirited tempo to rather quite very extra frisky.

      From shoulder to shoulder chatter to bar banging silence.

      At that point, I'll do something that early on seemed death defying... but, now seems commonplace and comfortable...

      ... cement surfing, with whirling pedals an inch or so from the unforgiving curb.

      I can't even tell you when it went from Oh shyte, hang on! to Excuse me, pardon me, just moving up here... don't mean to be a bother. 

      But it did happen. 

      And, it's been a handy little tool in the handbag of handy ways to move up in the pack.

      Of course, ya have to be confident to do it... which is why a prefer to ride with fullfinger gloves.

      Not just any glove.

      But a very lightweight glove, one you don't even know is there except for the fact that the connection from hand to bar is even better than bare skin.

      It's tackier.

      Firmer.

      Like this glove.

      https://pedalindustries.com/pages/gloves

      It comes in lots of colors and consistently earns praise like this...

      ... okay, so we're out of XL Orange.  We'll make more... but, at $20 - including shipping - you can see why we're temporarily sold out Neil's faves.

      Check 'em out: https://pedalindustries.com/pages/gloves

      Use promo code:  CURBAPPEAL

      ---

      164.8 lbs 
      Pushups Pullups
      7 hours sleep
      https://www.strava.com/activities/3638912593

      View Details
      I CAN SMELL YOUR DESPERATION FROM 'ERE

      I CAN SMELL YOUR DESPERATION FROM 'ERE

      Jun 18, 2020
      by
      TODD BROWN

      COUPLA DAYS BACK CRAIG DROPPED BY THE SHOP TO WORK ON SOME CUSTOM KITS, at the same time Matt was hustling in to change before our ride.  Me thought, then me said...

      You two cats should meet each other, one of ya's builds fancy houses and one ya sells fancy fire places fur fancy houses.  Matt, meet Craig... he's new in town.

      And right before my eyes I saw the smooth, confidence Matt displays on the bike in action doing his day thing.

      Rather than be PeppyPete asking How many fire places da ya need? 

      He asks Who do you use now?

      So and So

      Oh, yeah those guys are pretty good, they're located way up in LA right?

      That is a masterclass in not being desperate. 

      Desperation stinks.  It's like skunkstench... and ya just want it off a ya and gone.

      PeppyPete races, too.

      He's that guy jumping all over the place.  Chasing ever attack, leg stretch, and false twitch. 

      PeppyPete is impatient... and while peppy at the start, always finishes as...

      PoopedoutPete.

      MasterfulMatt on the other hand, is very, very tough to beat... on the bike, and at work...

      ... just like how he slyly transitioned to Well, if you're looking for a local guy I do about 90% of the biz down here...

      ... he whips me about 90% of the time.

      If you're got a little PeppyPoopyPete in ya, find your local MasterfulMatt and just watch him go to work... and ladies don't let the names fool ya, there are plenty of PeppyPoopyPenelopes and MasterfulMarcias as well.

      Things MasterfulMattandMarcia do:

      • Eat from the 4 Magical Food Groups
      • Workout off the bike
      • Use proper recovery tools and techniques

      All things we focus on in the PEDALposse.

      https://pedalindustries.com/pages/join-the-pedalposse

      ---

      165.4 lbs 
      Pullups Pushups Stretch Roll
      8 hours sleep
      https://www.strava.com/activities/3636573549

      View Details
      IN THE RIDE OF THE BEHOLDER

      IN THE RIDE OF THE BEHOLDER

      Jun 17, 2020
      by
      TODD BROWN

      I READ THIS ARTICLE IN MOUNTAIN BIKE ACTION ABOUT THE BEST TRAIL EVER.  The author, Doug Bradbury?, argued that the best trail was the one you rode the most because it's the one with most the memories.  He was convincing.

      Tonight I took my longlostpal Jeff on nearly all of the Gravel Goon route.  Which I love.  But, I didn't want to oversell it because of the above mentioned argument.

      We chatted up on about 30 years of life.  Where the rest of the killers had ridden off to, family updates, and rehashing some truly epic racing and living.

      All the while connecting path after trail after dirt road after paved sections through some of the prettiest parts of our urbanrural terrain.  

      Crossing streams.

      Riding under a tall jungle canopy.

      Circumnavigating a lonely pond.

      Returning with the endless big blue expanse to our west.

      More than once Jeff commented on the spectacular natural surroundings.

      Was it the reminiscing?

      Or, the Gravel Goon course?

      Who cares... when you make friends for life, and ride again, all options are the best ever.

      For a few minutes we sat on the bench in front of the shop.  It was a little like one of those dumb I love you man beer commercials.  Kinda funny, I know.  But, it was awesome too.

      We grabbed out changing ponchos... and like a commercial for you my dear reader Jeff said I love the things you come up with.

      So... if you're looking for something to buy yourself, that none of your longlostpals have, look no further...

      https://pedalindustries.com/products/pedalindustries-changing-poncho

      Watch the video, it's some of our best work... showing how to change in public, at the races, with your fans waiting for your Sharpie...

      Use promo code: RideOfTheBeholder

      https://pedalindustries.com/products/pedalindustries-changing-poncho

      165.4 lbs 
      PushUps and PullUps
      7 hours sleep
      https://www.strava.com/activities/3632129324

      View Details
      LANCE ARMSTRONG'S ONLY SIN

      LANCE ARMSTRONG'S ONLY SIN

      Jun 16, 2020
      by
      TODD BROWN

      TODD, WHAT DO YOU THINK OF LANCE ARMSTRONG?  I get that question all the time, and I bet you do too.  My answer has changed over the years, has yours?

      Did he commit grievous acts?

      Furshur.

      But, these aren't among them:

      Inspired millions to get off their arses and ride bikes.

      Lifted the entire, worldwide cycling industry to new heights.

      Gave hope to hundreds of thousands, millions?, of folks battling cancer.

      Displayed a level of preparation and specialization never before seen at LeTour.

      Brought in new sponsorship dollars to US Cycling... giving so many a chance to earn a wage and race here and abroad.

      Rode a wave of incredible luck for years - avoiding horrific crashes and terribly timed mechanicals that have brought down so many would be champions.

      If you weren't positively affected by at least one of those, you missed a great ride.  If you didn't learn from at least one of those and apply it to your life, you missed a great lesson.

      Lance Armstrong, like all professional athletes, was an entertainer. 
      Nothing more, nothing less. 
      It's just entertainment. 
      That's it. 

      Watching athletics can be great, and intoxicating.  But, in the end, professional sports are nothing more than ways to entertain the people - us - sponsored by companies looking to sell something to somebody - us, again.  

      Pro athletes aren't curing cancer, aren't feeding the downtrodden, are rarely in the trenches, etc.

      They are amusing us... inspiring us to be better athletes ourselves... taking better care of our bodies... allowing the rest of us to better serve society.

      Without our health we are nothing.

      Did L.A. cheat?  Absolutely.  Was I bummed?  Not really... I remember going to my first Lakers game and watching Magic and the rest of 'em sprint all out the entire game.  I knew right then pros are on something... and I didn't care.  Nor did I care watching the monsters in Raider's uniforms.  The entertainment was too good.

      Lance's big sin?

      ... being a complete horse's ass to a whole lotta people - truly rotten.

      And isn't that a lesson in itself?

      Be nice...

      ... and chase your PRs.

      https://pedalindustries.com/collections/prs-rule

      If you're really going after a PR, get the t-shirt to remind yourself and the lotion to improve yourself... trust me, it's a game changer... and the T and Lotion are 20% off this week.

      Use promo code:  PRsRULE

      https://pedalindustries.com/collections/prs-rule

      ---

      164.8 lbs 
      Coach Loran Video #5
      7 hours sleep
      https://www.strava.com/activities/3626958513

      View Details
      STOP DRINKING HYDRATION MIXES

      STOP DRINKING HYDRATION MIXES

      Jun 15, 2020
      by
      TODD BROWN

      IF THERE'S ONE THING I THINK WE CAN ALL AGREE ON IN THIS CRAZY WORLD, it's that we ought to drink more water.  When we get up... and all day long.  But, that doesn't mean we need hydration mix every time we ride.

      Lately, just to prove a point to myself... I've been rolling out for a decent ride - 90 minutes today - on an empty stomach and nothing more than a water bottle with... water.

      Imagine that.

      Cheap.

      Simple.

      And no residue to clean upon return.

      That's for a lovely, jaunt through the countryside on el gravel bike.

      Side benefit... I feel this practice trains my body for the moments I miscalculate my caloric needs, or miss the refuel spot, or get to the the store after it closes.

      90 minutes seems to be about my limit. 

      That won't be the case tomorrow where I'll be looking to push hard.  2-3 hours on the gas.  

      I'll be adding 1.5-2 scoops to each bottle of my favorite mix.

      https://pedalindustries.com/collections/nutrition/products/3-2-1-hydration-base

      Use promo code SAVE10... and you'll save 10% + get free shipping.

      https://pedalindustries.com/collections/nutrition/products/3-2-1-hydration-base

      Unless of course you part of the PEDALposse.

      ---

      165.6 lbs 
      Coach Loran Video 5 - shoulders and balance
      7.5 hours sleep
      https://www.strava.com/activities/3618977731

      View Details
      DR. FRANKENBIKE

      DR. FRANKENBIKE

      Jun 14, 2020
      by
      TODD BROWN

      SHE WAS JUST A TEENAGER WHEN MARY SHELLEY WROTE HER TALE.  200 years later we continue to read it, watch it, and act it out.  Where do these thoughts originate, and why do they haunt us still?  Why do we risk creating our own monsters?

      For instance, my mountain bike.

      Trek Pro Caliber Frame, RockShox RS-1
      Normal enough, then the horror...
      NEXT seat post
      Bontrager stem
      S-Works bars
      XTR brakes
      SRAM Eagle Derailleur
      Grip shift and Red Monkey Grips

      Yes, the graveyard of discarded parts has been robbed and bolted together to form one of my many Frankenbikes.

      Ugly, maybe.

      Crude, perhaps.

      Criminal, that's a bit much.

      Thankfully, it does not haunt my thoughts nor is it trying to kill me. But, it does get some queer looks.  Even some snobbery.  I care not. For it's my mine, built by me, for me.

      Have you done the same?

      Or, have you had the joy of ordering a frame and specing it out just the way you want it vs the factory?  

      Wheels
      Group
      Brakes
      Saddle
      Cockpit
      Paint
      Decals 
      Bottle cages
      Chain
      Bar tape

      Custom is so dern fun... it's what makes the PEDALindustries world go 'round... making custom bags and apparel for our friends... and ourselves.

      But, for some reason... I just love framing it all with a black helmet, black gloves and black shoes... even black socks.

      If you're looking for a new and amazing helmet... look no further than the KASK Protone.

      https://pedalindustries.com/collections/frankenbike

      Order it now, using promocode: FRANKENBIKE ... and order the gloves and socks for free.

      https://pedalindustries.com/collections/frankenbike

      ---

      165.8
      Walk
      8 hours sleep
      https://www.strava.com/activities/3616402096

       

      View Details
      I GOT SO HIGH YESTERDAY

      I GOT SO HIGH YESTERDAY

      Jun 13, 2020
      by
      TODD BROWN

      I GOT SO HIGH I LOST MY MIND YESTERDAY.  It didn't dawn on me until I unloaded my bike very late last night.  And, there was the evidence.

      My water bottle had been crushed by the the dense air when I returned to sea level.

      But, it was too late to make a course correction.

      By then I'd eaten tacos and burritos and ice cream all day.  Very falsely assuming I'd been in some sort of caloric deficit.

      True, we'd climbed nearly 7000' that morning.

      False, we'd burned 80,000 calories.

      Which reminded me of a quote I read earlier this week:

      Routine, in an intelligent man, is a sign of ambition... decide what you want or ought to do during the day, then always do it at exactly the same moment every day, and passion will give you no trouble. - W. H. Auden

      Yesterday...
      ... didn't start off with my morning rituals - had to pick up MD, the M.D., too early.
      ... didn't end with a blogtime story - fell asleep with laptop on chest, too late.

      Meanwhile, I wasn't shocked when MD, the M.D., geared up only to learn he'd forgotten his gloves.  I whispered to myself...

      Bro that's exactly why we created the RaceDay™ Bag...

      ... to making loading up a routine.

      Just in case he's reading this, hoping he made the blog, I'm pointing out that the Black bag is $10 off at the moment and if he uses promo code SAVE10 it's even less.

      https://pedalindustries.com/pages/raceday-bags

      Yep... if you've ever showed up to a ride and realized you forgot something maybe your routine sucks as bad as mine did yesterday.

      Use promo code SAVE10

      https://pedalindustries.com/pages/raceday-bags

      ---

      164.8 lbs 
      Lay on beach
      5.5 hours sleep
      https://www.strava.com/activities/3609585689#kudos

       

      View Details
      MY MAGICAL FOUR FOOD GROUPS

      MY MAGICAL FOUR FOOD GROUPS

      Jun 12, 2020
      by
      TODD BROWN

      THERE WAS A TIME WHEN THE MERE WHIFF OF IN-N-OUT BURGERS MEANT I'D WEIGH A GOOD 10 LBS HEAVIER IN THE MORNING.  And, when I rode by one today I could feel the call... burgers, fries, shakes... but, it passed... like a humming bird.  There.  Then gone.

      Why?

      Welllllll... I've focused realllllhard on my magical 4 food groups:

      Power shakes
      Nuts
      Veggies
      Fish

      If, when, I stick to that... the blubber melteth away... as noted in my dropping weight which is approaching battle conditions.

      What's weird is those 4 food groups are so clean ya don't really crave anything else.

      How.  Ever.

      I'm meeting fellow posse member MD, the MD, for fun and frolicking on Palomar tomorrow... and I know for a frenchfried fact, we're gonna go right past the devil's palm trees on the way back... in a weak and famished condition.

      No doubt MD will see me in the morning and think I need a hamburger or 3.  Then he'll ask how I did it.  What exactly is in those 4 food groups..

      ... to which I'll say, it's coming in this month's PEDALposse package.

      So, if you're in the PEDALposse stay tuned.

      If you're not... we'll it ain't like ya ain't been invited to click here:

      https://pedalindustries.com/pages/join-the-pedalposse

      ---

      163.4 lbs 
      Coach Loran Live
      7.5 hours sleep
      https://www.strava.com/activities/3605483560

       

      View Details
      THEY DON'T KNOW US

      THEY DON'T KNOW US

      Jun 11, 2020
      by
      TODD BROWN

      RECENTLY A BLOKE RODE UP AND LET ME KNOW I WAS COMPLETELY FULL OF BULLSHYTE.  That I didn't know what I was talking about.  I agreed... I mean what you do with a hostileclosemindedknowitall?  

      I was so dejected... so depressed... so besides myself... oh no... someone doesn't love me... hahahaha... now that is some real bullshyte.

      But, ya know it got me thinking on Why The Caged Bird Sings - the book I was giving away last Fall.  In that wonderful story is a scene with little Maya and her grampa.  She asks why some people hate others so much, and he responds so beautifully...

      ... They don't know us.

      Someone who I'd never met before stopped by the shop today.  

      I feel like I know you, he said.

      Really?

      Yes, because I read your little stories.

      I smiled.  

      It was refreshing to meet a new friend and learn a little more about each other.  

      Isn't that what it's all about?

      Who knows if I'll ever build a bridge to that other bloke.

      In the meantime, it'd be a shame to let a good hater go to waste...

      ... especially when I get messages like this daily.

      So here's the deal o' the day... buy GQ6 and we'll include a bottle of Salt Sticks.

      https://pedalindustries.com/collections/whycantwebefriends

      Use promo code: WHYCANTWEBEFRIENDS 

      ---

      162.8 lbs 
      Pullups and Pushups
      7 hours sleep
      https://www.strava.com/activities/3600958128

      View Details
      ATTACK OF THE ARTICHOKES

      ATTACK OF THE ARTICHOKES

      Jun 10, 2020
      by
      TODD BROWN

      THE FIRST WHACK WAS TO MY RIGHT FOREARM.  A little blood drawn.  The next was on my left elbow.  More red stuff.  Followed by a direct hit to my right knuckles.  Right through my superlight gloves.  The final attempt would been the worst, right in the face but I ducked just in time.

      It'a artichoke thistle time.

      And they're out in force.

      'Not sure I've ever it seen this bad.

      I don't mind it much. 

      I mean, if ya ain't bleeding ya ain't trying when it comes to MTB riding.  And trust me there are plenty of opportunities to bleed around here.

      Could they be avoided, sure if I slowed down.

      Where's the fun in that?

      What's fun is ripping around after a long day working, when it's cooled down some...

      ... with a firm grip via my superlight gloves.

      https://pedalindustries.com/pages/gloves

      Lots of color options, all delivered for $20 including shipping.

      https://pedalindustries.com/pages/gloves

      ---

      165 lbs 
      Coach Loran Live
      7.5 hours sleep
      https://www.strava.com/activities/3595984174

      View Details
      YOGA AND CYCLING... DID YA KNOW?

      YOGA AND CYCLING... DID YA KNOW?

      Jun 09, 2020
      by
      TODD BROWN

      I HAD BEEN IN AIRPLANE POSE FOR A LONG TIME THIS MORNING, starting to wobble, recentered my focus... 

      ... me thought, this reminds me of cycling...

      ... there it was...

      ... all the discipline to remain calm, control my breathing and focus on a point ahead was just like focusing on the wheel of a much stronger rider trying to drop me or on my heart rate when chasing a PR on a long climb...

      ... I held the pose longer, got steadier and felt stronger...

      ... the burn turned exquisite.

      Little did I know that fleeting hmmmm would ring true tonight.

      Our semi-tame group ride has developed a nasty habit of hauling@$$ from the getgo... and with a raging tailwind to hook onto... the group was quickly blown to bits, and there I was...

      ... holding on for dear life, trying to remain calm, control my breathing and focus on EasyE's butt as we bridged across the gap.

      His man pullllllls.
      My oldman pulls.

      In one of Starva's paradoxes, the weakest of the break of five snagged the KOM.... yours Diesely.

      ===> Stop the presses... I was just notified by our digital overlords that EasyE now owns the KOM... balance has been restored to the Starvaverse <===

      Did the yoga help me get across?

      Maybe.

      If ye be into finding speed and power off the bike, if thy soul yearns fer more let me introduce you to Coach Loran, Queen of Core, Princess of Planks and my thriceweekly nightmare.

      She's part of the PEDALposse... and helps us be strong and hearty on and off the bike.

      Check it out:  

      https://pedalindustries.com/pages/join-the-pedalposse

      Yes, she rides... one of the more gifted descenders you'll ever meet.

      https://pedalindustries.com/pages/join-the-pedalposse

      164.4 lbs 
      Coach Loran Live
      7.5 hours sleep
      https://www.strava.com/activities/3591114713

      View Details
      PLEASE DON'T FONDLE

      PLEASE DON'T FONDLE

      Jun 08, 2020
      by
      TODD BROWN

      THERE ARE A LOT THINGS I CAN HANDLE but one of them isn't having someone else ride my bike.  That ain't the kind of swinging I'm into... and before you go wondering what kind of swinging I am into, there's only one kind... swinging my bike off the lift at Deer Valley.

      Which is exactly what I hope to do at some point this summer.

      And if it ain't there I hope it's at Mammoth or Big Bear.

      All three?

      It's weird that I'm totally down for riding a lift up to rip down a mountain, but heartily against e-bikes for those in good health.

      Hypocritical?  I dunno.

      There's just something thrilling about getting up the mountain under my own power when there's no lift, and checking out all the trails while being hoisted when there is a lift.

      Maybe when it comes down to it, I'm just too lazy to worry about one more dawgawn thing to charge in my life...

      ... other than life it self?

      It's the time of the month I always feel badly for the non-PEDALposse readers who missed out on what we're up to in the Posse.

      People like Charlie who are about to make a sizable purchase and coulda saved a ton by joining... like $100.

      People like Skyler who are so obviously weak in their core... coulda been training with Coach Loran.

      And the rest of ya's... cause this week we're shipping out the first Campfire Story to the Posse.  Campfire Stories are a behind the scenes look into how we do things at work and play. 

      In this issue I'm diving deep into the details of how we are navigating the virus using a cycling skill you may or may not have.  Miraculously, we have thrived as the government has shut down our factory, our supply chain has been wobbly at best, and a host of other challenges you too may be facing.

      Oh, and the Posse will also be receiving a sweet, exclusive t-shirt.

      I'll probably never do this again, let someone jump in after the 1st, but things have been so kooky lately it seems like the right thing to do.

      If you join before Friday, June 12th, you'll get this month's mailing.

      Check it out:  

      https://pedalindustries.com/pages/join-the-pedalposse

      ---

      164.6 lbs 
      Stretch n Roll
      7.5 hours sleep
      https://www.strava.com/activities/3583102426

      View Details
      SOME STORIES ARE BETTER THAN OTHERS.

      SOME STORIES ARE BETTER THAN OTHERS.

      Jun 07, 2020
      by
      TODD BROWN

      I PICKED UP A PAGE TURNER AT THE LOCAL USED BOOKSTORE FOR A WHOPPING $1.  How could I resist when browsing the first pages I learned the protagonist was an endurance junky?  Plus, it seemed like a helluvan easy way to escape for a few hours today.

      It wasn't just an escape I was after... it was a chance to study the pacing, details and drama in this style of writing.

      Where Teddy Roosevelt's autobiography is a ton of tempo miles.

      This book is like a sprint workout, or a short crit.

      We met up with CH at the beach.

      He also had a book, by Hunter S. Thompson.  I quizzed him on it... he said it's his beach book, and just reads sections randomly.

      Books aside, we got down to talking about training.  The families tuning us out.

      He stunned me.

      He's riding nearly twice as much as me.

      It seemed impossible.

      Then we broke it down, day by day.  

      Basically, he just rides a little longer each time.

      We compared notes on our recent groups rides.  Each of us is struggling to have some kind of pop in the legs.  Neither of us are Zwifters. 

      I chalk up our sluggishness to too much Roosevelt and not enough Forsyth.

      Speaking of bargains... check out our closeouts.

      https://pedalindustries.com/pages/close-outs

      ---

      165.4 lbs 
      Roll
      8 hours sleep
      https://www.strava.com/activities/3580587395

      View Details
      I RANT YOU NOT

      I RANT YOU NOT

      Jun 06, 2020
      by
      TODD BROWN

      USUALLY ON SATURDAYS I LIKE TO WRITE ABOUT THE BIG RIDE AND ADVENTURE.  And I had intended to do that today... especially after racing to the meet up only to get this text:

      Don’t know if you left.  I couldn’t roll out into rain when I know it’s going to be sunny this afternoon. 

      'Cause nothing's better than getting up at the crack o' dawn, gearing up, leaving your dry and warm confines, hitting the drizzle and pressing on because you committed to be there... 

      ... and nobody's there.

      At that point, there was no turning back... sure my socks were getting soggy, sure the clouds were trapped along the coast by the mountains to my right, sure I had 30 miles to go before meeting the other group, sure they too might opt for the sunny afternoon...

      ... sure as hell, I was going.

      And I was going to come home full a fire and rant about why so many people suck at racing in crappy weather and why I love it... rant about how much better the few of us out here in the road spray were than the sleeptards who stayed in bed...

      ... but, then the rain stopped.

      The rant stopped...

      ... and in the cool morning air I made my way up a 20 minute 1000'+ climb overlooking the Pacific Ocean where a sunburst lit the big blue.

      Gawd, ain't nature the best soul balm ever?!

      ---

      The nice thing about the rain today was the temp... it was warm.  Which meant my Superlight race gloves were just fine.

      https://pedalindustries.com/pages/gloves

      They're $20 with shipping to your door.

      https://pedalindustries.com/pages/gloves

      ---

      164.8 lbs 
      nada
      7 hours sleep
      https://www.strava.com/activities/3573800069

      View Details
      EXCELLENCE IN.  EXCELLENCE OUT.

      EXCELLENCE IN. EXCELLENCE OUT.

      Jun 04, 2020
      by
      TODD BROWN

      AS MY FRIEND SCOTT LIKES TO SAY, we are moist robots.  Easily progammable.

      We know this.

      And it's easy to prove.

      Eat junk, ride junk miles, get junk sleep... go race.

      Eat clean, ride specified workouts, get good sleep... go race.

      Which will be our better race?

      Do I have DaddyDaughterDonutDay?  Yes, of course.  No need to be prudish about it...

      ... just be directionally correct in body, mind, soul and friends...

      Excellence in.  Excellence out.

      Want more?

      https://pedalindustries.myshopify.com/pages/join-the-pedalposse

      ---

      165 lbs 
      Coach Loran Live
      7.5 hours sleep - kids
      https://www.strava.com/activities/3565728064

      View Details
      THE MUSIC OF THE RIDE

      THE MUSIC OF THE RIDE

      Jun 03, 2020
      by
      TODD BROWN

      IF YOU'VE NEVER HAD YOUR ARMS STRETCHED STRAIGHT OUT, hands gripping the grips, sternum planted on your saddle, front tire knobs bending and breaking, and the rear tire a slidin and a swinging... 

      If you've never hit 60+ on a mountain road, wondering just how much heat those carbon hoops can handle as a bend is running up fast...

      If you've never banged bars in a full gallop for the line...

      If you've never loaded up at sunrise and returned at sunset covered in dust, salt, and blood... 

      Maybe it's your playlist?

      Not with earpods... the one that's playing all by itself, 'cause you nearly blew the windows out on the way to the ride or before leaving the house.  

      Stuck in yer head.

      That playlist.

      Is

      it

      in

      spiring...

      ... on the bike...

      ... everywhere?

      Here's one a mine, the Winged Wolf.

      What's yours?

      And as long as were discussing things we don't know about each other... should I be flattered or surprised by the this phrase which I hear several times a week?

      I gotta be honest, I didn't think your gloves would be good... but I really like 'em.

      https://pedalindustries.com/pages/gloves

      I know what it is... we should be charging a lot more.  It's a psychological thing.  So, look for the price to raise soon... until then, they're $20 with shipping to your door.

      Join the believers.

      https://pedalindustries.com/pages/gloves

      ---

      164.8 lbs 
      Stetch
      7.5 hours sleep
      https://www.strava.com/activities/3561095993

       

       

       

      View Details

      CALL IT OUT

      Jun 02, 2020
      by
      Bold Commerce Collaborator

      View Details
      THE AFTERGLOW

      THE AFTERGLOW

      Jun 02, 2020
      by
      TODD BROWN

      TONIGHT, AFTER A LONG DAY OF WORK... after a spritely gallop along the coast... after a 1000' extracredit climb... I sat on the bench outside our shop.

      Alone, I bathed in the racing and retreating streaks of sunlight.

      I felt clean and complete.

      Fortunate beyond words...

      ... I didn't move for quite awhile.

      I couldn't.

      I thought of Major Taylor who's biography I'm reading, and who loved his enemies.  Of Gandi, who encouraged us to be the change we seek.  

      Earlier in the day I'd called a friend who lives near LA.  We're different generations, different colors.  We're dads who love our families.  We're bike riders, who encourage others to ride.  It was good to catch up.

      I think that's one of the things I miss most about not having much of a commute... time to call friends who are far away, just to say Hi...

      ... it always turns to bike riding at some point, because bike riders are my people...

      ... and my people gotta ride.

      https://pedalindustries.com/products/gotta-ride-t-shirt-avail-in-2-colors

      These tshirts are the softest thangs you'll ever put on... and after one wash you can't even feel the ink.

      https://pedalindustries.com/products/gotta-ride-t-shirt-avail-in-2-colors

      ---

      165.6 lbs 
      Stretch n Roll
      7.5 hours sleep
      https://www.strava.com/activities/3555882278

      View Details
      WELL, THAT BLEW

      WELL, THAT BLEW

      Jun 01, 2020
      by
      TODD BROWN

      SOMETIMES YA JUST WANT A QUICKIE.  Like today.  Up early.  Quick change. Out the door... riding into a beautiful rising sun.

      But, sometimes ya oughtta take a moment to look over yer twowheeled pleasure craft.

      Which I didn't.

      Nor did I notice my tires were a bit splashy <- Jason Bourne quote there.

      Not until I'd climbed rather high up above town on the rutted fire road... and I didn't even notice it on the climb.  Traction was quite good, as you'd expect with low pressure.

      No, it wasn't until I was downbound on a trail called Kamikaze... coming up just short on a bunny hop... that I realized I'd forgotten to air up.

      Now I was air down... burped out about 20 pounds.

      Unridable.

      Texted Frank who lives nearby... nada.

      Called my lovely, quarantined daughter, who quickly rescued me with a pump... but alas, it was more damaged than I could do roadside.

      I never curse the gods upon the rare mishap... too many times I've come upon tragedy, thinking If this or that hadn't a happened, that coulda been me.

      My loss is your gain... 

      https://pedalindustries.com/collections/bike-parts/products/terra-speed-700x-fold-protection-tr-black-chili?variant=31454091608196

      Use promo code CONTIBOGO and when you buy 2 or more tires they're 50% off.  You'll enter the promo code at check out.

      https://pedalindustries.com/collections/bike-parts/products/terra-speed-700x-fold-protection-tr-black-chili?variant=31454091608196

      (Yes, it works on all tires.)

      ---

      166.2 lbs 
      Coach Loran killed me
      7.5 hours sleep
      https://www.strava.com/activities/3547625925

      View Details
      ROUGH RIDING.  WHAT I LEARNED FROM TEDDY R.

      ROUGH RIDING. WHAT I LEARNED FROM TEDDY R.

      May 31, 2020
      by
      TODD BROWN

      I THINK WHEN IT COMES TO RACING, the more you can bring to the race the better.  Could be better wrenching skills, could better on course support, could be a dedication to chess...

      ... could even be Teddy Roosevelt's autobiography, it's stuffed gritty teaching tales... from boxing with secret servicemen in the White House to frontier justice to liberating Cuba.

      Teddy had an approach to apprehending armed criminals, who often possessed great fighting talent.  He noticed they always had a moment of hesitation before pulling the trigger.

      ... I knew just what to do, and I did it first...

      ... and that my friends sums up most of my racing tactics.

      It's not complicated.

      Knowing what needs to be done.
      Doing it first.

      There are a ton of places to apply this principle in a race.

      Know.
      Do.

      Here's something you oughta know... PEDALposse members save 25% on all purchases, custom or instock.

      https://pedalindustries.com/pages/join-the-pedalposse

      ---

      165.4 lbs 
      Rest
      8.5 hours sleep
      https://www.strava.com/activities/3543726943

      View Details
      ADFRIENDTURE

      ADFRIENDTURE

      May 30, 2020
      by
      TODD BROWN

      WHAT ARE THE BEST BIKE RIDES?  Adventures with friends.  With all the warm feelings of finally being back together after months... something was bound to happen over the course of 45 miles with 7000' of vert in our local forest.

      For examples...

      One crank falling off

      Two bleeding legs

      One tumble in the moon dust

      A fair amount of cramping

      And, a complete detonation on the final climb.

      But, the worst...

      ... the one that had howls of pain ricocheting across the canyon...

      ... I won't soon forget.

      Our final decent was on The Luge.  A trail with huge berms and jumps and nasty braking bumps... offering chances to fall off a cliff to one's death.

      Which is exactly what those screams sounded like.

      They were coming from a young lad of 12ish years on his own adfriendture with his big brother and another buddy.  He was the last rider in their trio... all riding on crappy bikes and adrenalin.

      He'd fallen 15' and landed in a cactus plant. 

      We formed a huMan chain and yanked him out.

      Scared and shaken.  

      He'll be fine, and have a story he can tell the rest of his life... which no doubt will get better with time.

      An adfriendture.

      ---

      Apologies to today's tour guide, MG.  I thought his prediction of 4 hours was nuts.   He insisted we'd push each other. 

      Perhaps it was his pep talk... This is a drop ride, so keep up!

      Some pavement to get to the dirt

      Blackstar climb

      Above the clouds

      MG taking care of JM wounds

      Easy E watching the kids take off

      To the rescue... EasyE grabbed the kid... the man below started to slip and I grabbed him... much steeper than it looks.

      Pink

      Camo

      Never pass up a Mexican coke and popsicle

      But, you can't have an adfriendture unless you actually ride your bike.

      https://pedalindustries.com/products/ride-your-bike-t-shirt

      Use promo code: ADFRIENDTURE and have this tshirt delivered for under $18.

      https://pedalindustries.com/products/ride-your-bike-t-shirt

       ---

      165 lbs
      Stretch
      7 hours sleep
      https://www.strava.com/activities/3537861535

      View Details
      NO, TO THE PAIN!

      NO, TO THE PAIN!

      May 29, 2020
      by
      TODD BROWN

      TOMORROW SORTAKINDA MARKS THE FIRST DAY TOWARDS MY QUEST, the quest being MTB Marathon Nationals.  I'll be meeting the fellas, and from what I've spied on Starva there will be pain.

      Legs will be chopped off.

      Arms turned to noodles.

      Throats singed.

      Lungs burned.

      Eyes gouged.

      Ears... will be filled with the shrieks of misery.

      My fastest friends are meeting for an It'll take 'bout 4 hours ride.  I looked at the estimates, and from what I can gather I'd have to PR every segment of the route to be able to do it under 4 1/2 hours.

      There's nothing like a good thrashing to get the motivation going... motivation to train, eat, rest right proper.

      So, I'll ride to the pain.

      Raise your bottle if you're with me... and repeat it... To the pain!

      Of course I won't feel all the pain because I'm gonna lather up with a heap of PR Lotion... as I'm sure all these cats will.  Times like tomorrow I regret sharing all the secrets.

      https://pedalindustries.com/collections/lubemeup/products/amp-pr-lotion

      If you're gonna be riding To the pain! soon... click on this link and enjoy the extremely entertaining video.

      https://pedalindustries.com/collections/lubemeup/products/amp-pr-lotion

      Ships free in USA.

      ---

      165.4 lbs 
      Coach Loran Live - tons of upper body
      6.5 hours sleep - crazy dreams
      https://www.strava.com/activities/3531092335

      My inspiration for this post

      View Details
      WATTS UP GOLDILOCKS?

      WATTS UP GOLDILOCKS?

      May 28, 2020
      by
      TODD BROWN

      I'M NOT SURE WHAT THE REST OF COUNTRY IS DOING, for that matter I'm not even sure what most of my friends are doing.  But, I do know this... I have popped into the local group ride that is resurfacing and holyguacamole! some of these cats are in serious fighting shape.

      I was quite shocked last week.

      And stunned this week.

      Serious speed from the getgo, and like an old diesel I've been, shallwesay, a touch slow in ramping it up.

      I checked the soontobeexpensive Starva and according the Fitness/Freshness report my fitness is good and my form is bad.

      This is the result of riding like Goldilocks - neither too easy nor too hard - just riding tempo all the time.

      Not riding hard enough to need an easy spin, not spinning easy enough to pound a hard ride.

      After being smacked by the Bigbadwolf a few times... I'm ready to search out some speed.

      To inspire myself I printed up a new green - for sprint speed - tshirt.

      https://pedalindustries.com/products/stamp-logo-pedalindustries-white-and-kelly-green?variant=34486613999777

      It comes in a lot of colors... the imprint is our Stamp logo.
      We use very special inks, and once you wash this shirt you'll never feel the ink.

      If you use promo code WATTSUP at check you'll get this T deliverd for under $18... or under $15 if you're part of the PEDALposse.

      https://pedalindustries.com/products/stamp-logo-pedalindustries-white-and-kelly-green?variant=34486613999777

      ---

      164.2 lbs 
      Pullups, Pushups, Yoga
      8 hours sleep
      https://www.strava.com/activities/3528552294

      View Details

      WATTS UP?

      May 28, 2020
      by
      Bold Commerce Collaborator

      View Details
      IF YOU'VE GOT THE MONEY, HONEY

      IF YOU'VE GOT THE MONEY, HONEY

      May 27, 2020
      by
      TODD BROWN

      I REMEMBER CHRISTMAS 1990.  Surfergirl presented me a Merlin Titanium Bikes catalog... with 10 crisp Benjamins inside.  Twoooo Wuv.

      I never got that bike... yes, I would have been part of the cool kids.

      Instead, I plunked it down on a pure sprint machine.  A cherry red aluminum Cannondale.  Integrated shifting in the brake levers - imagine that, no more reaching for the downtube shifter midsprint!

      Harsh ride.

      Fast.

      Raced that bike all up and down the coast the next 2 years.  The pinnacle of my crit career.

      I rode aluminum for a long time... then carbon... and I'm back on an aluminum sprinter at the moment.

      Not as harsh.

      Very aero.

      Fast.

      But, I'm starting to dream of Ti again. 

      The Moots YBB concept has always intrigued me.  First, as a Leadville rig.  It's very simple.  No linkage.  Limited travel, using Ti's properties with just a spring up at the seat tube.

      They are now offering an even more limited travel version on their gravel bike and I'm giving it some serious thought.

      For most graveling, suspension isn't really needed.  But, we tend to go a little cray-cray around here... poaching a fair amount of single track and plenty of rough terrain.  And, I'm thinking some suspension would be pretty slick.

      The YBB frame with the Lauf fork could be just the ticket for my inner gravel goon.

      It's only money?... nah, it's a helluvalotta fun!

      Some wonder if the PEDALposse is worth the money...

      ... well, all I can tell you is riders keep joining... some for the savings, some for the training, some for the monthly surprise... check it out:

      https://pedalindustries.com/pages/join-the-pedalposse

      165 lbs 
      Yoga & Roll
      6.5 hours sleep - kids up late
      https://www.strava.com/activities/3523417093

       

      View Details
      PEDALposse Rules 11-15

      PEDALposse Rules 11-15

      May 26, 2020
      by
      TODD BROWN

      I'VE NEVER BEEN ON A GROUP RIDE I DIDN'T LIKE, here are my rules when I'm the newguy

      11.  Speak when spoken to.

      12.  Pull my fair share

      13.  Be Steady Eddy, not Freddie Showoff

      14.  Stop if there's a mishap, be helpful.

      15.  Point shtuff out.

      It ain't that hard to be a likable rider... or person... which you probably are if you're reading this...

      ... and if you're reading this, consider joining the PEDALposse.

      https://pedalindustries.com/pages/join-the-pedalposse

      ---

      167.2 lbs (I keep telling myself it's time to get serious)
      Coach Loran Live + Pullups
      8 hours sleep

      https://www.strava.com/activities/3517821786

      View Details
      Invalid password
      Enter

      ✆ 888-308-0005
      9am-5pm, Monday-Friday

      help@pedalindustries.com

      Shop

      Custom Orders

      Cycling Gear Bags

      Triathlon Gear Bags

      Running Gear Bags

      MTB Gear Bags

      Gift Cards

      Support

      Contact Us

      Shipping Policy

      Returns & Warranty

      Crash Replacement Policy

      Privacy Policy

      Care Instructions

      Size Charts

      FAQs

      Explore

      Become an Insider

      About Us

      Reviews

      Careers

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Mastercard
      • Shop Pay
      • Visa
      © 2026 PEDAL Industries Copyrights and Trademarks PEDAL Industries 2021 Powered by Shopify
      Cart updated. Click the cart button.
      Todd's Blog