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PEDAL Industries
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CYCLE-CYBERNETICS FOR DUMMIES

July 05, 2020 • TODD BROWN


FOR ALL THE BELIEVERS IN MUMBOJUMBO HOOHA, the timetested fairy dust of affirmations and visualization... for the lovers of SeeBelieveAchieve... the practitioners of Think and Grow Fast... you who lay reason aside in favor of My Favorite Mantra... this post is for you.

I get it.

I feel your pain.

I know what it's like to have the Big Hairy Audacious Goal (credit Jim Collins)... calling the shots, correcting the mistakes... seemingly taking over our very being.

For me, it's the only way to live.

The more long range, unreasonable and personal the better. 

For example, last year I had 2 biggies... 

The first, to finish with the leaders at San Luis Rey.
The other, to PR Leadville.

This year is a bit of a moving target.

I've appreciated my friends like Emilio who prepped for KANZA and went and did his own Shadow KANZA.  He's not alone.  Lots have done the same.

I dig that, though I hope I don't need to do it.

This year, for me, it's down to this:  BWR Cedar City and Sagebrush Safari.  Two races I've yet to do.

This will be my first BWR.  As for the goal... well, apparently just finishing means something... but, ya know that won't be good enough.  There's got to be some unreasonable time to shoot for.  Maybe it's under 9 hours?  I'll check around before settling on that.

And Sagebrush Safari?... I pre-rode it earlier this year.  It's got to be one of the funnest courses I've ever ridden and I can't wait to do it.  The goal there... ya know I'd really like to be in the hunt.

Back to the fairydust...

... the only way to make magic happen is get signed up.  

Then, and only then, does Chapter 2 of Psycho-Cybernetics make sense.

Ya know what else makes sense?

Joining the PEDALposse.

Last month the posse received one of our world famous supersoft tshirts plus the obscene savings promo code plus a new Coach Loran video.

Deets are here:  

https://pedalindustries.com/pages/join-the-pedalposse

PS... For some real entertainment toon in Wednesday at 7am PST to watch Coach Loran beat me into submission with a plank.  It'll be on Instagram TV, @pedalindustries.

---

165.2 lbs
stretch n roll
8 hours sleep
https://www.strava.com/activities/3719949691



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