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      WHAT IS THE GOAL OF OFF SEASON?

      WE'RE DRIVEN. Obviously, that's why we do what we do. We have an itch to perform. Regardless of the activity. It was the great Jim Collins who revealed in Good To Great, that great companies...

      ... have Big Hairy Audacious Goals.

      Always.

      So, what's the offseason BHAG?

      If we had to pick one...

      ... return stronger?

      If we could pick some...

      • well-positioned for better power/weight
      • all injuries addressed and healed
      • equipment absolutely dialed

      ... seem worthy of our attention.

      But, if I'm being honest, and I always am with you, it would be...

        ... returning with a freshness and rejuvenated passion.

        The offseason, when done correctly, should have us feeling like the best race taper ever.

        If I wanted a mental image to manifest that, I'd lock in to Jake from the movie Silverado...

        ... energetic young fella, wears two guns in a fancy rig.

        ===

        I should just end it there, except I know you're wondering what's the recipe for feeling like Jake.

        How'm I gunna do it...

        • get a ton of sleep
        • ride with the wind, no agenda and no plan
        • probably up my strength sessions, but skip 'em if I'm not feelin' it
        • the only really disciplined thing'll be the diet, to start the season at race weight

        ... something like that. 

        Bottom line... 

        ... if it's not fun or adventurous I'll pass.

        Really, really bottom line...

        ... if it ain't Hellyeah, it's no.

        That should do it.

        ===

        162.4 lbs 12.5%
        7.5ish hours sleep
        730ish anti-oxidant level
        no Upper Body: min 160 push ups, 31 pull ups, hand gripper, shoulder press, curls
        noLower Body: Bulgarian split squats with 25lb dumbells, heel and toe raises
        86/81/5 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Hidden Order, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        TRACKING AND THE 40% RULE

        WE'VE ALL HEARD it's important to track the data because what gets measured gets mastered. In fact, I'll a step further...

        ... what gets measured gets mastered.

        We're into that.

        Amiright?

        With that in mind, I thought I'd be really diligent today on the tracking.

        The on the protein intake is a gram for every pound, 165 grams.

        I got somewhat close, 144 grams. 

        Maybe a few more in the other things I ate today: nuts, dumplings, etc.

        The point is, now I'm more aware I need to up my game there.

        I also took the time to chicken scratch the pullups and pushups.

        The goal was 30 pullups and 150 pushups, which I slight exceeded because a rep of 1 seemed week.

        The thing about this one is while I started somewhat strong for me, my ability to keep up the reps waned and...

        ... I had to apply the 40% rule.

        I learned this from the great David Goggins who said...

        ... we can always do 40% of our last effort.

        Whether or not that's true science or bro calling us out, it works.

        Which thinking also came into play with the evening sprints and torque training.

        The point of all this is being strong is something I want to master as I age.

        ===

        164.6 lbs 12.5%
        7.5ish hours sleep
        730ish anti-oxidant level
        √ Upper Body: min 160 push ups, 31 pull ups, hand gripper, shoulder press, curls
        √ Lower Body: Bulgarian split squats with 25lb dumbells, heel and toe raises
        87/84/2 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Hidden Order, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        STOKE THEIR FIRE

        IMMEDIATELY AFTER A KILLER EVENT, we are all fired up and convinced we'll be back for more. The feeling was that great, even more if we were laid to waste...

        ... then, we're coming back to get after it.

        But, time passes.

        Life happens.

        How do we keep that fire alive?

        Well, one of my sneaky things to do with our events is to make sure participants have something to consider throughout the coming months.

        Like this soft and sexy tshirt.

        The course profile, with it's epic climbs, is featured.

        Along with the date of the event.

        I have another thing I'll creating for them as well, to adorn their steeds.

        Why...

        • mainly I'm grateful they joined in on the adventure
        • I want them to have a momento
        • keep their fire stoked

        ... so, why not do something special?

        ===

        16.6 lbsish 12.5%
        9ish hours sleep
        730ish anti-oxidant level
        √ Upper Body: min 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
        √ Lower Body: Bulgarian split squats with 25lb dumbells, heel and toe raises
        87/84/3 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Hidden Order, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THE RESET

        WHEN THE SEASON IS OVER, we can take a break or we can train on. The problem for most of is deciding when it's over...

        ... and hitting reset.

        How do we do that?

        Do we go full couch surfer... 

        ... gorging on chips and dip?

        Or, pave the months ahead with base so thick and dense...

        ... it will steamroll the competition?

        Or, pursue activities that compliment our passion...

        ... and comeback with new, sharper skills?

        Honestly, I dunno.

        I only know...

        ... it's time to reset.

        ===

        165 lbsish (no scale)
        9ish hours sleep
        730ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        88/89/-1 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Hidden Order, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        UNBELIEVABLE

        EVER NOTICE HOW IF WE DO EVERYTHING RIGHT, we can have an excellent adventure and come out better than before? Yet, if we try and explain how it works to the friends and family...

        ... they be like No way!

        Way.

        But, here's the dill.

        Most Sundays, I get up 

        • with very tender quads
        • a little crickety in the bones
        • and can't make it without a serious siesta

        ... versus how I felt today, after yesterday's epicality.

        Why is that?

        Welp, doing the adventure right means...

        • staying on top of the energy consumption
        • not going anywhere near the red zone
        • not cramping

        ... feeling exhausted but not obliterated.

        Where as a typical Saturday means...

        • staying on top of energy consumption
        • going deep into red many times
        • possibly cramping 

        ... feeling exhausted, obliterated and destroyed.

        Reality is, that adventure is a huge Zone2 sesh and,
        we'll probably be flying next weekend.

        So, when we asked how our seemingly impossible adventure went,
        we say...

        ... it was incredible, can't wait to do it again.

        They say...

        ... unbelievable.

        ===

        165 lbsish (no scale)
        9ish hours sleep
        730ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        89/100/-11 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Hidden Order, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        IS THIS HOW LEGENDARY EVENTS BEGIN?

        THERE ARE LEGENDARY QUESTS that start with an individual's personal need to accomplish something big, from there a few friends get roped in...

        ... then all a the sudden athletes are shelling out cash and puttin in the time.

        Cuz it sounds insane.

        I mean think of it...

        • John and Judy Collins and triathlon
        • Henri Desgrange and Le Tour
        • Steve Hill and his son Dan with friend Tanner Bell and Ragnar

        ... a handful of people capturing the imaginations of millions.

        Which brings me to today.

        We have now attempted the Surf N Summit 6 times...

        1. Failed due to 112º+ temps
        2. Failed due to a freak snow storm
        3. Late night finish, two rescued off the mountain
        4. Evening finish in the dark, 30% attrition
        5. All finishers before sunset, 30% attrition
        6. Failed due to tropical storm

        ... 50% failure, and 30% attrition when we do complete the quest.

        We had a really good group today.

        All were riding strong.

        Had the storm not rolled in I'm convinced we all would have finished, we'd already knocked out...

        • 101 miles
        • 11000' of vert
        • ave speed 13m/h

        ... we were on pace, one final 4000' climb remained.

        But, getting stuck at

        • 10,000'
        • no cell service
        • in lycra
        • powerful winds
        • driving rain
        • mud
        • plummeting temps
        • in the dark

        ... just didn't seem all that appealing.

        shouldawouldacoulda

        Some firsts for this year...

        • two outta staters
        • power outage at the VRBO
        • lotsa friends rolling out for first 30 miles

        ... made it a lot of run.

        Let me expand on my review of the Silca tires...

        • a ton of downhill PRs
        • great speed across the valley
        • a few PRs uphill

        ... they're reallyreally fast.

        Oh, back to the question...

        • difficult to finish
        • battling the elements
        • demanding the best equipment

        ... is this how legendary events begin?

        Maybe we'll see ya next year.

        ===

        165 lbs/12.6%
        8ish hours sleep
        730ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        92/115/-24 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THE LAST SUPPER, AGAIN...

        FOR SOME OF US, the night before the big quest can be rough. Tossin' and turnin' and bathroomin'. Will we ever get to sleep, followed by...

        ... oh crud, what is that annoying sound.

        The alarm,
        ya dummy.

        But, just before that all goes down...

        ... is the last supper.

        Let that sink in ya (me) religious weirdos.

        Frankly, some dinners are better than others...

        • good food
        • geeking out on the prep
        • filling in the gaps for the uninitiated.

        ... and tonight is one of my all time faves.

        When faced with the biggest ride of the year...

        • 123 miles
        • 15000' of vert
        • 12 hours to beat the sunset

        ... there' really nothing like.

        A convo stuffed...

        ... with passion and angst.

        ===

        163.4 lbs/12.4%
        8ish hours sleep620 anti-oxidant level
        Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        84/73/11 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: HIdden Order, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        FOR THE LOVE OF IT

        THE BIGGEST, CRAZIEST CHALLENGES we go after are generally fueled by our truest passion. The accomplishment happens... 

        ... because it calls to our souls.

        We've gotta do it.

        Which is how the Surf N Summit came about.

        For years, I'd dreamed and schemed of how to ride from Dana Point to Big Bearlll

        • gravel bikes happened
        • discovery of a 40 mile bike trail
        • connecting an abandoned logging road to a gravel route

        ... while keeping to a minimum using public roads.

        It's the same thing with our super fun business...

        • Italian fabrics
        • Patterns we designed - printed, cut and sewn here
        • On demand with no minimums.

        ... making the apparel and gear I always wanted.

        Because that allows us - you and me - to get our create juices flowing and create special designs that mean something to us...

        ... and inspire and memorialize our adventures.

        Take this year's Surf N Summit kit in pic above...

        • hi viz camo jersey because it's literally hunting season in the mountains
        • dark green bibs to compliment the forest environment
        • hi viz accessories to complete the look

        ... which is honestly one of my all time favorite designs.

        If you've got a hankering to make something special for your upcoming quest, 
        let's make it happen.

        Click here: https://pedalindustries.com/pages/start-a-project

        Katie wanted a suit to train for Ironman

        Kurt wanted a kit for Good Dirt

        Kimberly wanted a bag to match her kit.

        ===

        163.4 lbs/12.4%
        8ish hours sleep620 anti-oxidant level
        Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        87/87/0 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: HIdden Order, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        INITIAL IMPRESSIONS

        AFTER READING THE REVIEWS and listening to the infoolencers, we pull the trigger on a new gizmo...

        ... hoping it's all it's cracked up to be.

        Making us better.

        Faster.

        Which is exactly what I did with the new Silca Protocol gravel tires.

        I went with the RCG-1 50mm, which is about as knobby as my Conti Terra Speed 45mm on the center...

        ... with much bigger knobs on the sides.

        Here are my initial impressions...

        • super lightweight
        • very thin casing
        • easy to mount
        • aired up to my usual 20lbs, very smooth and fast
        • noticeably better grip turning in the loose stuff 

        ... after one ride.

        Tomorrow, I'm going to test the Silca recommended pressure...

        • Rear 25.5 lbs
        • Front 24.5 lbs

        ... per their online calculator.

        Distilling it down the tires...

        • feel very fast
        • need to explore their limits cornering 
        • a little nervous about durability over nasty rocks

        ... could be a significant improvement over the Terra Speeds.

        It's always a little nerve-racking to leave behind a tested, proven product that has led to much success...

        ... which is what makes searching for our limits constantly fascinating.

        ===

        165 lbs/12.6%
        8ish hours sleep
        730 anti-oxidant level
        Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        87/87/0 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        BUT, THE WEATHER...

        WE'RE ALL ALWAYS LOOKING at the predicted weather for our upcoming event. Some us of with angst...

        ... some of us with lust.

        Where do you land?

        Asking because Chicago Marathon just announced less than ideal conditions for raceday.

        Now, for those looking to...

        • to finish their first marathon
        • complete Chicago
        • PR

        ... that means something.

        For those looking to:

        • win
        • podium
        • beat their friends

        ... it might mean something altogether different.

        Depends on what where made of,
        what we know about ourselves,
        more importantly...

        ... what stories we tell ourselves.

        Me personally, tell me it's gonna be awful and...

        ... I think of what the great Jocko Willink would say.

        Good.

        Gonna be hot, good.
        Others will wilt.

        Gonna be cold, good.
        Others will freeze.

        Gonna be muddy, good.
        Others will bog down.

        Why is that my goto response?

        Probably because at this point I've faced it all,
        plowed through the truly sucky.

        Attitude counts, for sure.

        But, experience,
        that's like building an asset.

        Still looking to be heinously hot for the SurfNSummit on Saturday...

        • 123 miles
        • 15,000'
        • 12 hrs

        ... Good.

        ===

        165.6 lbs/12.6%
        7ish hours sleep
        570 anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        88/92/-5 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        REFRAMING EASY DAYS

        WHEN THE EASY DAY is on the schedule, we kit up, check ourselves out in the mirror and wink...

        ... time to go easy.

        Most of us,
        most of the time,
        utterly fail to hit the mark.

        We go way beyond.

        Why?

        Because we are endure-ance athletes,
        and if we ain't enduring,
        we aren't satisfied.

        Some of us could use a reframe, and as the great Scott Adams taught...

        ... a reframe does not need to be logical or fully true. It only needs to work.

        Here's one that works for me.

        Usual frame: Easy days are a waste of valuable time, so...

        ... Imma gunna go sorta kinda easy.

        Reframe: Easy days done properly set up the hard days for maximum execution and benefit, so...

        ... Imma gonna go super easy.

        ===

        163.4 lbs/12.3%
        8ish hours sleep
        570 anti-oxidant level
        Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        86/82/3 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        BEWARE THE SELF-COACHED ATHLETE

        WHEN SOMEONE "comes outta nowhere" we interested in where they came from, for sure. But, what we're really dying to know...

        ... is how the heck they did it.

        Take Vinny Mauri.

        Never heard of him?

        Of course not, no one in the marathon world had either...

        ... until he recently put down a 2:05 marathon.

        His first crack it...

        ... fourth fastest time by an American, ever.

        How?

        Well, he's self-coached...

        • most of his training is on a Planet Fitness treadmill
        • clipping along at a 5 min/mile pace
        • for hours at a time

        ... with a very unique approach.

        Like, insanely unique.

        That 2:05 was at a small time event,
        no competition,
        no pacers.

        What does the future hold for him?

        Better yet...

        ... where are we delivering sub-par performances because our training and thinking is stuck in tradition?

         Get the details here: https://www.letsrun.com/news/2026/10/after-one-of-the-most-insane-marathon-buildups-ever-how-fast-can-strava-legend-vinny-mauri-run-at-the-chicago-marathon/

        ===

        163.4 lbs/12.3%
        8ish hours sleep
        610 anti-oxidant level
        Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        90/103/-14 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248

         


        >

        HOT IN, SO HOT IN...

        WHEN WE KNOW SOMETHING WORKS, it's hard to imagine a completely different pathway yielding the same results...

        ... even when we see them in real life.

        Take altitude training.

        Athletes from all kinds of sports go to camps high in the mountains to gain the benefits of training high in the mountains...

        ... mainly, more red blood cells delivered to working muscles.

        Today, I was deep into suffering through the heat wave plaguing us right now...

        ... miles from home.

        Dying.

        Not dying...

        ... wilting a slow, agonizing demise.

        Why?

        Cuz I'm an idiot, and cuz...

        ... the heatwave is gunna last all week.

        Potentially, into our epic SurfNSummit...

        • 123 miles
        • 15000 of vert
        • 12ish hours of adventure

        ... next Saturday.

        I wanna try and heatproof myself.

        The other reason is purely inspired by our current World Road Champion Brandon McNulty...

        • expand blood plasma
        • lower HR and core temps at a given pace
        • with a rise in hemoglobin mass similar to short camps

        ... who shuns the altitude days in favor of the blistering Arizona summer heat.

        ===

        I wasn't a total idiot...

        ... stopped twice for a popsicle and ice in my bottles.

        Still smoked when I arrived to our airconditionless casa.

        ===

        161.8 lbs/12.3%
        7.5ish hours sleep
        730 anti-oxidant level
        Upper Body: 0 push ups, 1 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        90/103/-14 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        HOW'S EVERYTHING GOING?

        WE QUESTION SO MUCH when focusing on getting the most out of our efforts to improve. The infoolencers on the socials, the clickbait ads...

        ... the local hero dropping hints of how it's done.

        But, here's the real question.

        And, I bring that up because I was inspired to reach out to a number of friends with a simple text...

        ... How's it going?

        It's a heart felt question,
        and it solicited answers like...

        • Let's chat, it'll be good to talk
        • All good, working through challenges with aging parents
        • Howdy! Everything is good... just taking a break after a busy summer of racing

        ... to Dude just calling me right back and yakityyaking for 20 minutes.

        I posted this on X...

        ... Is logging time on social media essentially infidelity in my marriage?

        'Cuz honestly...

        ... are we (me) paying attention to what's going on in the lives of those we profess to love?

        Before you reply How's it going Old Diesel?...

        • connecting with God often
        • family is amazing and growing
        • biz is up 18% on the year, but I gotta up my value delivery to hit the annual goal I set
        • I'm still a ways off from: sub-160 lbs, 10 pullup and 50 pushups in a row, but I'll get there

        ... consider this your invitation to let me know how things are going for you,
        and check in on a few friends.

        Sometimes we get to ask in person, like today when I ran into...

        ... "young" Kevin Vermaerke in his UAE kit on the road.

        How's it going?

        Great, just got back from Canada.

        Which reminds me, a lot of are feeling extra patriotic after Brandon's killer V.

        ... this kit is rad in person, and when you purchase Jersey and Bibs you save 15%.

        WE QUESTION SO MUCH when focusing on getting the most out of our efforts to improve. The infoolencers on the socials, the clickbait ads...

        ... the local hero dropping hints of how it's done.

        But, here's the real question.

        And, I bring that up because I was inspired to reach out to a number of friends with a simple text...

        ... How's it going?

        It's a heart felt question,
        and it solicited answers like...

        • Let's chat, it'll be good to talk
        • All good, working through challenges with aging parents
        • Howdy! Everything is good... just taking a break after a busy summer of racing

        ... to Dude just calling me right back and yakityyaking for 20 minutes.

        I posted this on X...

        ... Is logging time on social media essentially infidelity in my marriage?

        'Cuz honestly...

        ... are we (me) paying attention to what's going on in the lives of those we profess to love?

        Before you reply How's it going Old Diesel?...

        • connecting with God often
        • family is amazing and growing
        • biz is up 18% on the year, but I gotta up my value delivery to hit the annual goal I set
        • I'm still a ways off from: sub-160 lbs, 10 pullup and 50 pushups in a row, but I'll get there

        ... consider this your invitation to let me know how things are going for you,
        and check in on your top 3 friends.

        Sometimes we get to ask in person, like today when I ran into...

        ... "young" Kevin Vermaerke in his UAE kit on the road.

        How's it going?

        Great, just got back from Canada.

        Which reminds me, a lot of are feeling extra patriotic after Brandon's killer V.

        ... this kit is rad in person, and when you purchase Jersey and Bibs you save 15%.

        ===

        162 lbs/12.4%
        7.5ish hours sleep
        600 anti-oxidant level
        Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        87/92/-5 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        CLARITY AND DISCIPLINE

        WHEN WE ARE NEW to endurance sports we start off with a lot of enthusiasm. Learning all kinds of new skills and tricks, wanting to...

        ... go as far and fast as possible.

        Our commitment shocks the onlookers.

        We aren't just new to the sport...

        ... we are new.

        Comments like, You sure have a lot of discipline are common.

        Flattering.

        But, do we?

        Have a lot of discipline?

        Discipline is for children...

        ... we have clarity.

        We don't say No to cake...

        ... we say Yes to ripping on raceday.

        ===

        163.2 lbs/12.5%
        8sh hours sleep
        640ish anti-oxidant level
        Upper Body: 96 push ups, 16 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        88/98/-10 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248

         


        >

        NOW THIS IS BEAUTIFUL

        THE BEAUTY OF THE UCI WORLD CYCLING CHAMPIONSHIPS is a combination of things which I really appreciate and enjoy, and...

        ... one thing stands out among all that is different.

        Communication.

        No race radios.

        It makes for way better racing, and we can understand the challenges because...

        ... it's exactly how we race on the amateur level.

        Be it the local group ride or pinning number on.

        We have our heads on a swivel, and we're paying attention to everything that's happening and...

        • no update from the car
        • no teammate telling us they are otb
        • no braintrust analyzing all the data points for us

        ... we are making decisions based on intuition and experience.

        Which makes the USA's win...

        • Simmons setting it all up early on going in a long range break
        • Jorgensen sucking the life from all contenders
        • McNulty soloing in for the win at 32k to go

        ... a truly beautiful thing.

        Oh that all pro racing was that way.

        ===

        164.2 lbs/12.5%
        8sh hours sleep
        640ish anti-oxidant level
        Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        89/101/-13 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        ARE WE EATING TOO MUCH?

        IN THE MAD DASH to fuel for, and the recovery from, the next heavy training session, is it possible we might overdoing it...

        ... to our detriment?

        I mean, look around.

        For a herd of endurance athletes...

        ... are we gazelles or elephants, or somewhere in between?

        The reason I'm asking is today, after a fairly rigorous start...

        • 5:30 am start, as always underslept, normal rise is around 6am.
        • 60 miles, 5000' of vert, 225w Normalized (good for me)
        • over an hour at threshold or above

        ... I felt unusually awesome.

        What I did was...

        • Ate light dinner vs a bunch of extra carbs
        • Pre-ride skipped the oatmeal in favor of 3 Trader Joe's peanut butter cups.
        • Got home, pounded a Fair Life chocolate milk vs. a pile of Kodiak cakes and a smoothie.

        ... not on purpose or as a test.

        Just life.

        Hanging out with one of the grands all evening before.

        Getting home to a work crew taking over the downstairs and clearing out amidst the chaos so I could get some work done.

        Results are in...

        • slept amazing
        • had awesome energy all morning
        • and cranked out a buncha work before noon

        ... and I'm asking a legit question.

        Am I eating too much?

        ===

        163.8lbs/12.5%
        7sh hours sleep
        640 anti-oxidant level
        Upper Body: 0 push ups, 10 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        89/109/-20 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        WHAT IS AN EVENT SO GOOD WE WOULD PAY TO HOST?

        THE BEST EVENTS OFTEN START WITH NEED AND PASSION, or both. They grow organically from there until...

        ... they are famous and selling out.

        What would be one so good we'd be willing to bankroll it ourselves?

        Free entry.

        That was the question on a recent Founders podcast.

        It got me thinking the...

        • lots of people I'd want to hang out with
        • and be challenged and stimulated by
        • share the experience with
        • add in some killer eats
        • outrageous awards
        • swarm of vendors

        ... things that would be worth it.

        That's the kind of event I'd be interested in putting together.

        In the meantime...

        • parting with our cash to help finance it

        ... isn't that what we are basically doing when we register for any event?

        ===

        163.8lbs/12.5%
        8sh hours sleep
        480ish anti-oxidant level
        Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        86/90/-5 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        TWO NOTEBOOKS

        DOCUMENTING OUR ACCOMPLISHMENTS is something many of us do. Whether it's a framed race photo, or race numbers with medals on the mantle...

        ... if it matters, keep it memorable.

        What about the future?

        Do we document that?

        Each morning I bust out two notebooks...

        • just after reading something uplifting
        • meditating on it
        • before all else

        ... one for imaging the future, one for the todos.

        The dumb ideas get axed,
        the good ones have a shot at life.

        The tasks get completed and crossed out,
        the survivors either get done or killed.

        What does that have to do with racing, life?

        Everything.

        ===

        Deeper Dive

        To image the future is to deliberately build a picture of what has not happened yet so that picture can shape what you do now.

        It is not fortune-telling and it is not daydreaming. It is the constructive work of taking pieces of memory, observation, values, and desire and assembling them into a scene, a feeling, or a story of a possible tomorrow.

        How the mind actually does it

        Your brain uses the same machinery for remembering the past and picturing the future. It pulls familiar people, places, objects, and emotions out of storage and rearranges them into events that have never occurred. Neuroscientists call this constructive episodic simulation. People who lose the ability to recall personal memories often also lose the ability to vividly imagine their own future.

        There are at least four related modes:

        • Simulation — constructing a specific scene (“I see myself finishing the climb, breathing steadily”).
        • Prediction — estimating likelihood.
        • Intention — deciding what you want.
        • Planning — laying out the steps.

        They usually operate together.

        Why the pictures matter

        Sociologist Fred Polak argued that the images a person or a culture holds of the future are a driving force of history. A living, attractive image of a better world pulls people forward; a decaying or purely catastrophic image produces paralysis or decline. The pictures are not just reflections of reality—they help create it by directing attention, effort, and courage.

        That is why practices such as writing a “best possible self” letter, running scenario workshops, or simply sitting still and seeing a concrete good outcome in detail can change mood and behavior. The image becomes a reference point you can steer toward.

        Two common mistakes

        • Treating the image as a rigid prediction instead of a working sketch that can be revised.
        • Only imaging disaster. A mind that rehearses only collapse has less material with which to invent alternatives.

        Imaging the future, then, is the act of making the not-yet visible enough that you can start living toward it today.

        ===

        162.6 lbs/12.4%
        9ish hours sleep
        480ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        87/98/-12 per Strava Power & Relative Effort (whatever that means)

        What I'm reading: Black List, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        SOMETIMES PRE-VIEWING IS JUST A HECKUVA A GOOD REMINDER

        THE FIRST WE EVER RACE A COURSE, taking the time to recon from parking to finish, even if it's just the first 5 miles...

        ... can pay oodles and oodles.

        If we have the time,
        pay the dime.

        Pre-view it all.

        But, what if we've already raced it?

        Trust me on this...

        • the turns
        • the sunlight angles
        • how the herd responds over undulations

        ... we'll never have the course as dialed as the locals.

        I was reminded of this today

        • 36 miles
        • 4500' of vert
        • most of it off road

        ... pre-riding the first 33ish miles of our upcoming epic SurfNSummit.

        The reminder wasn't the route so much as these specific issues...

        • check your batteries - the one day I don't check the shifter batteries the night before and my casual spin to the start turns into sprinting home to replace a 2032 and then pin it to meet the crew - we don't wait, ever.
        • respect the pre-ride like we'd expect the race day - I went low on my calories/bottle and extra gels in the pocket and really suffered for it on the way back
        • if at all possible - have the cold/icy water if it's going to be hot vs the "room temperature" free water that was as warm as the outside air of 100º. this made eating the NutttrButtrs during the last 90 minutes impossible because my stomach wasn't loving the hot water
        • have the bike in the finest working order - that fouled rear 2-speed unable to access my 3 lowest gears made the 50 minute climb unnecessarily challenging
        • pace to race - in this case, while grateful to have 4 of the posse join us, they weren't doing the whole thing and rather than high zone 2, we were bouncing between tempo and threshold for the first 90 minutes, which is not the plan for the epic adventure  

        ... that said, it was great to push the pace and be reminded of such idiocy.

        Interestingly, while the big climb was a definite grind, and with the superlow cadence I couldn't put out as much power...

        ... my time was only 7 seconds slower than during the event last year.

        Go figure.

        No.

        Go preview,
        as much as possible.

        And if we can't in person,
        we try and dig up some YouTube intel.

        ===

        165.4 lbs/12.4%
        7ish hours sleep
        480ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        89/113/-24 per Strava Power &Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        SHARPENING THE EDGES WITH ANGER

        HAVING CONTROL OF OUR EMOTIONS on race day doesn't mean just playing it cool. Some emotions are better than others...

        ... for those who know how to harness them.

        Like anger.

        I'm not ashamed to admit, below that happy go lucky, come what may demeanor...

        ... is one hacked off dude.

        If I have to/I've been known to... 

        ... conjure up the most heinous reasons to crush the least deserving, most innocent competitors on the line.

        Don't worry,
        they never know.

        Anger works for me.

        I had a business partner say...

        ... you're so mellow

        and

        ... dude, you have authority issues

        ... during the same meeting!

        lol

        Here's the real dill.

        When I was younger it was uncontrollable and cost me a lot of points on the tennis court and life in general.

        These days, if I'm rejected, disrespected, doubted, stomped on...

        ... that rocket flame of anger is powerful stuff.

        Suddenly, I have this amazing laser focus combined with get outta my way energy.

        I love that.

        • heck no I don't want cookies
        • heck yes I'm doing that work out
        • heck no I'm not staying out late
        • heck yes I need that upgrade

        It's way better if I can get it going months, sometimes years in advance, but...

        ... making it up on the start line is a great way to lock in and race.

        You might be askin' What the heck is wrong with you Diesel?...

        ... let's just say getting rejected on a home we were trying to buy has me pouring jet fuel on PEDAL industries.

        Yeah,
        harnessed anger is lit.

        ===

        163.4 lbs/12.4%
        8ish hours sleep
        480ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        155/138/17 per Strava Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248

         


        >

        REAL VISION

        ALONG THE WAY to a glorious A race we face a lot of decisions. Some are micro, others macro. How we handle them...

        ... depends on our vision of how it will end.

        What are we seeing?

        I've long been fascinated with visualization techniques.

        Once I learned of the concept via the great Denis Waitley's Psychology of Winning...

        ... the pieces began to fall into place.

        Things I was underconciously aware of suddenly made sense.

        The question that remained was...

        ... Could it be mastered and controlled?

        From a practical standpoint, I can confirm that having a clear vision of how I want to cross the finish line...

        • good food choices
        • commitment to excellent sleep
        • making time for and executing the critical workouts when desire is flat

        ... has given me the strength to accomplish the steps necessary along the way.

        Which lends immense and undeniable confidence as the A race approaches…

        … because we approach all the prep as if the finish has already happened.

        We literally see everything with new eyes.

        But, what if it works in all areas of life, not just racing?

        What would that be worth,
        what does it tell us about our present circumstances...

        ... what are we going to do about it?

        ===

        162.8 lbs/12.4%
        8ish hours sleep
        480ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        158/156/2 per Strava Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        SPRINTING FOR THE WIN

        UNLESS WE ARE ACTUALLY sprinters, racing events on the track or crits, it's unlikely we'll ever sprint for the win. We might race our pals to the city limits sign or...

        ... bang bars with other pack fodder.

        So, why practice sprinting?

        Here are my top reasons...

        • to maintain, increase strength
        • as a supplement to weight training
        • to cement in neuromuscular connections so I can harness said power

        ... I have one dedicated sprint day per week.

        This is not an interval session,
        with efforts lasting minutes.

        Yuck!

        This is all out getting after it,
        in bursts of 5-15 seconds,
        spaced with full recovery.

        I like to do 'em offroad.

        Tonights was particularly fun.

        Yes fun!

        On the downhill sections, any time I had a chance to get on the pedals hard and keep my speed up, I went for it.

        Not only was I recruiting the sprint muscles...

        • legs
        • butt
        • core
        • back
        • arms
        • shoulders

        ... I was reinforcing how it all works together over rapidly changing terrain.

        Which is, in a sense, sprinting for the win.

        The win being staying strong and coordinated.

        ===

        163.4 lbs/12.6%
        7 hours sleep
        480 anti-oxidant level
        Upper Body: 60 push ups, 14 pull ups, hand gripper, shoulder press, curls
        Lower Body: 20 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
        161/170/-10 per Strava Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THE F-WORD NOBODY WANTS TO USE

        IT'S JUST INCREDIBLE the amount of reasons we can come up with when we find ourselves OTB (off the back)...

        ... whether it's dropping anchor or slipsliding away.

        Bring on the excuses.

        Like today's TMWC stacked with visiting hitters...

        ... we were pinning it something vicious, all the way..

        Until I started spinning the slowslide of shame,
        with five miles to go.

        Giving me plenty of time to think of all the reasons...

        • haven't shaved legs since July
        • got to bed to late
        • creatine made me put on 5 lbs
        • my Classified hub is dying and dragging
        • upped my box jumps and other leg stuff Sunday, Wednesday, Thursday
        • walked 3 miles in the sand Sunday (normally just 2)
        • left a little late and had to hustle to meet group
        • gravel pedals and shoes vs road
        • unaero gravel frame
        • somewhat shallow road wheels
        • less than aero helmet
        • extra weight from lights now that it's dark

        ... while gimping to the finish.

        But.

        We all know the truth...

        ... and it starts with F.

        FATIGUE.

        It's offseason fur cryin outloud!... 

        ... what the heck am I doing?

        Well, just the most lifechanging, epic adventure on SoCal...

        • 120 miles
        • 15k of vert
        • around 12 hours (including stops)

        ... the SurfNSummit on 10.10.26

        Sooooooooo... 1 more extralarge Saturday,
        then two weeks to taper,
        and feel fresh.

        Might have to skip the legwork the week of,
        or sooner?

        ===

        165.8 lbs/12.6%
        7 hours sleep
        630ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
        162/179/-18 per Strava Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        I SPY

        WE LIKE TO SAY this is my escape, to ride/run/swim for an hour or few per day. Our happy place isn't a pain cave as much as it is...

        ... a world without staring at glass.

        Is it novel?

        There was a pithy post on X this week...

        ... I'm inviting a bunch of people over this weekend to doomscroll together.

        My other non-scrolling/glass moments are reading.

        Ingesting something uplifting in the wee morning hours has been a goto for years.

        But, then this happened.

        The wind down used to be watching "just a few minutes" of TV,
        then onto binge watching...

        ... now it's a full-on addiction to reading spy novels.

        They're all basically the same character...

        • ex-special ops dude with skills his government needs
        • always going off the range to get the job done
        • while mixing in some lady-drama

        ... and I can't seem to get enough.

        It started after my TBI,
        as therapy.

        Who knew staring and scrolling glass was bad juju for brain function and ocular wellness?

        In about 30 months, I've read...

        • all of Jack Carr (10)
        • all of the Gray Man series (15)
        • all of the Pike Logan series (20)
        • and I'm on book 11 of 25 in the Scot Harvath (series)

        ... with no end in sight.

        From a therapeutic standpoint, my ability to rip downhill on my MTB has returned to about 90% of where I was.

        From Oh crap! every ride,
        to Heckyeah! this is fun!

        Is there any connection between being a spy and racing?

        Well, yeah.

        If being resourceful, able to adjust on the fly, and see the mission through to completion is how you like to rip on raceday...

        ... this is your genre.

        ===

        166.2 lbs/12.6%
        8 hours sleep
        630 anti-oxidant level
        Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
        156/144/12 per Strava Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        NOW FOR THE REST OF OUR SHOW

        WE'RE WRAPPING UP THE 3RD QUARTER, heading into the final three months of the year...

        ... but not the end of the racing the calendar.

        Am I right?

        We aren't going to...

        • hang it up for 2 months
        • watch games
        • eat chips

        ... because we know the truth.

        Now is the time to...

        • bank strength
        • build base
        • hone diet

        ... for springtime cometh.

        That's what I'm doing.

        Shoot, tonight I passed on cake an icecream.

        It wasn't hard, once I gave up sugar, the cravings were gone.

        In years past, I'd say Bring it on, it's offseason...

        ... to the point of friends saying It's good to see fatTodd is back.

        Imagine that.

        Actually, don't.

        Imagine ripping it up next spring, right on through the summer.

        ===

        165.8 lbs/12.6%
        8 hours sleep
        620 anti-oxidant level
        Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
        Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
        159/163/-4 per Strava Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        TORQUE TRAINING... STILL?

        SOME OF US ARE WILLING to take chance with our equipment. Opting to go with the yet to be tried and true...

        ... can lead to great advantages.

        And, big challenges.

        As I struggled mightily up a rather steep pitch today...

        • 52/42 chainrings
        • 13/26 6 speed cassette

        ... I remembered how tall the gearing was back in the day.

        It was brutal.

        But, one of the benefits we didn't realize back then was forced torque training...

        • high power
        • low cadence
        • in place of gym time

        ... something coaches preach in today's era of super wide gearing.

        So, why was I doing it today?

        Because my super niche 2-speed rear hub from Classified, which replaced the front derailleur dual chain rings...

        ... has been acting up for the last 2 weeks.

        And died today.

        Leaving me with the lowest gear of a 46 in front x40 in back.

        Manageable on most road climbs...

        ... swear-inducing on the dirt steeps I faced throughout today's epic URBN GRVL ride.

        I've had the system for just over 2 years,
        and it has been great.

        Superior, I think, to traditional 1x most cats are running offroad.

        Because the Surf N Summit is fast approaching...

        ... I'm in a real pickle.

        Classified is based in the Netherlands...

        ... which is much father away than the hinterlands.

        They have few dealers in the states.

        Hopefully, they'll get back to me in time to get the system functioning like the racewinning force it has been.

        It was a risk when I purchased it,
        and I don't regret it at all.

        It's that good.

        ===

        166.2 lbs/12.6%
        8ish hours sleep
        630ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
        163/186/-24 per Strava Relative Effort (whatever that means)

        What I'm reading: Full Black, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THIS CHAING HURTS

        STAYING ON TOP of the maintenance game never seems like it's gonna pay off. It's a constant steady drip on our time and wallets...

        ... until it's not.

        Then, it's chunky.

        I was reminded of this today by reader Roberto (not his real name).

        Here's the chat transcript:

        Are wax chains supposed yo make any noise when shifting? When i freshly wax it shifting into the lighter gears, sounds smooth, but sometimes when I shift to the harder gears a little bit of a clink

        hmmm usually it's the opposite. noisier in the larger rings. generally, they are super quiet until they need more wax. I prefer Ceramic Speed UFO. Is your chain new and the cassette old?

        Yes chain is newish first rewax cassette is year old got a new tri bike last year

        that's probably the problem. old chain was probably stretched and the old cassette is so worn it doesn't play nice with new chain. get a chain wear tool so you can stay on top of the changes in the future and extend the life of the cassette and front rings, too.

        Ok will do. Im sure there is videos on how to use one

        it's super easy. this is a good reminder for me to change my gravel bike chain... blog post inspo received.

        Getting a new roadie soon so im gonna order a kit to match look out for order here soone

        You might see a good match here: https://pedalindustries.com/pages/insiders ... haven't released these just yet.

        Did you notice how I slyly worked in a shameless promotion to the convo?

        There's like a million color options.

        https://pedalindustries.com/pages/insiders

        ===

        165.4 lbs/12.6%
        8ish hours sleep
        630 anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
        153/128/24 per Strava Relative Effort (whatever that means)

        What I'm reading: Foreign Influence, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        SHIFT I HATE

        DO YOU KNOW WHY WE SAY If it was easy everyone would do it? It's not just because it's true, it's also because for those of us who are doing the hard stuff...

        ... we need to know there's a reason.

        We do things we hate to do.

        Here's a few of mine..

        • pullups
        • pushups
        • box jumps
        • stretching
        • going to work after a glorious morning riding
        • hanging on the back of the group until I literally see stars
        • skipping the cookies and cake and ice cream

        ... and I could go on.

        If we are doing things like the above so much,
        if it really is that hard to be consistent...

        ... what is driving us?

        A couple of things.

        One, it gets easier once we get started.

        Two, it becomes habitual, part of operating system.

        Three, the really big one...

        ... we know.

        We know this is the path to mastery...

        ... and few are we, the willing and committed.

        To arrive at our stated destiny.

        ===

        165.2 lbs/12.6%
        8ish hours sleep
        750 anti-oxidant level
        Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
        Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
        157/148/8 per Strava Relative Effort (whatever that means)

        What I'm reading: Foreign Influence, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THIS ONE CHANGE MADE A HUGE DIFFERENCE

        WE ALL HAVE THAT FRIEND who we train with, who is about the speed, or even a little slower. Then, all of the sudden, seemingly out of the blue...

        ... they are a lot faster.

        Leaving us in the dust.

        What gives?

        Just yesterday I was on the war path with one of these cats. 

        We'd opted to take a gravel route of the usual group ride, and if we reallyreally got after it...

        ... we'd meet/beat the group at the finish.

        And romp we did.

        I knew we had a shot because of his newly found powers.

        And, I knew how he got them.

        Because I asked.

        Bro, your a lot faster and leaner.

        It's my wife's fault.

        Howso?

        Well, she changed up her diet and she does most of the cooking and we're eating a lot cleaner.

        If it's that easy then...

         ... why aren't we all doing it?

        Maybe we don't know what eating clean is?

        Here's my super simple rule...

        ... If I can identify the ingredients it's clean.

        Steak,
        easy.

        Mr. Bachan's Japanese Teriyaki Sauce Surfergirl wants to smother it with,
        not so much - probs not clean.

        Corn on the cob,
        easy.

        Dorito's corn chips,
        impossible - def not clean.

        What is the one change we can make today that would make a huge difference in our performance?

        Do it.

        Then, stack it...

        ... with the next change.

        Yes, it's that easy.

        It just takes a bit of time for the results to show...

        ... fortunately, most of our competitors don't have time for that.

        ===

        165.8 lbs/12.7%
        8 hours sleep
        790 anti-oxidant level
        Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
        Lower Body: 40 box jumps (24"), nordic curls, heel and toe raises
        160/168/-8 per Strava Relative Effort (whatever that means)

        What I'm reading: Foreign Influence, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THERE ARE SOME DOOZIES OUT THERE

        THERE ARE SO MANY INFOOLENCERS yaking for our attention on myriad platforms. It creates all kinds of noise and... 

        ... makes discerning the truth challenging.

        Impossible even.

        I was reminded of the dangers of expert opinions today listening to The Marketing School podcast titled...

        ... How McKinsey Helped Nike Lose $223 Billion.

        With a B.

        TLDL: they hired a guy who didn't understand the business, and he leaned into all the new fangled, cool kid ideas, in the process destroying the brand.

        Some were so stupid it was stunning.

        Which reminded me of the Time-Crunched Cyclist podcast I'd listened to the day before...

        ... The Five Self=Coached Cycling Mistakes That Keep You Stuck.

        TLDL: he states we're too unenlightened to coach ourselves, hire his firm.

        Along the way apologizing for being so harsh. Except I didn't find it as harsh as it was condescending and self-serving.

        I shared the above, so I could share this...

        • we need to expose ourselves to new ideas
        • test them out well before it matters
        • implement the best

        ... using our common sense, listening to our inner voice, for the win.

        Are there good coaches and consultants.

        Absolutely.

        As the great Charlie Munger said... 

        ... Show me the incentive, and I'll show you the outcome.

        ===

        166.4 lbs/12.7%
        7ish hours sleep
        540ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
        161/172/-12 per Strava Relative Effort (whatever that means)

        What I'm reading: Foreign Influence, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        FAMILY FIRST. REALLY?

        LOOKING AROUND AMONGST OUR FRIENDS we often see what really drives them. It's not at the races or the slaying rides where this shows up...

        ... it's at the events they miss.

        Huh?

        Yeah.

        You know, we have this epic ride coming up.

        It's not race, it's a social adventure.

        From the beach to the mountains...

        ... the kind of thing you wanna do for the pure challenge.

        And.

        To blow your friends' minds...

        ... Yeah, I rode from Dana Point to Big Bear last Saturday.

        WHAT?!

        Yep, really fun.

        No way!

        Here's the dill.

        A few have shared...

        • planning Xterra with daughter
        • family half marathon with most of family in Long Beach
        • flying to Chicago to support daughter at Chicago marathon

        ... their reasons for missing this year.

        Here's what I can tell ya about each one of these cats...

        ... they have grown awesome, loving families.

        Nothing better.

        In case weekend of 10.10 is open for you...

        ... it's an open invite: https://pedalindustries.com/collections/surf-n-summit-collection 

        ===

        166.2 lbs/12.7%
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
        160/168/-8 per Strava Relative Effort (whatever that means)

        What I'm reading: Foreign Influence, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        ANY SYSTEMS READY TO GO?

        WE ALL WANNA BE BETTER, at least that's what we tell ourselves. Anybody listening to us drone on about the initiatives we're gonna take...

        ... might possibly be convinced we really want the prize.

        But, do we?

        Could our actions convict us?

        Better question.

        What's it gonna take?

        Not the big crazy actions,
        that's for sure.

        We'll never get those done,
        because they are big and crazy.

        The real secret...

        ... having a system to be a little better every day.

        And, sticking to it.

        One of my systems is to weigh myself each morning. I get instant feedback on the previous day(s) nutrition choices. It's a simple way to stay in tune with any changes I may have/have not made...

        ... like I'm thinking my adding 5lbs in the last month is a direct result of the predicted 2-3% gain predicted by consistent creatine intake.

        Worth it?

        ===

        166.2 lbs/12.7%
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
        160/168/-8 per Strava Relative Effort (whatever that means)

        What I'm reading: Foreign Influence, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        SIRMIXALOTS GRAND MASTER GRAVEL

        DEPENDING ON THE LOCALE, there can be a lot of ways to get out and cover some ground. Some areas are all paved, others all single track, others lots of gravel...

        ... they're all a blast.

        Which is best?

        I dunno.

        But, I can tell you this, where we are, mixing it up on a gravel bike is a great way to get out...

        ... and skip most of the lights, and traffic.

        Like today.

        The first 90 minutes were mostly dirt...

        ... with nearly 30 minutes at threshold or above.

        Meeting up with a slaying group ride on the road...

        ... pushed me to my limits and stacked on the intensity.

        From there it was a JRA road, gravel and single track.

        I love rides that...

        • mix up the surfaces
        • skip most high traffic areas
        • and traverse lots of interesting terrain

        ... for the pure adventure.

        The biggest and best one of the year is just 4 weeks away...

        • Sunrise to sunset
        • from Dana Point
        • to Big Bear

        ... and you're invited.

        All the details are here:  https://pedalindustries.com/collections/surf-n-summit-collection

        https://pedalindustries.com/collections/surf-n-summit-collection

        ===

        166.8 lbs/12.8%
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
        164/192/-29 per Strava Relative Effort (whatever that means)

        What I'm reading: Foreign Influence, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248



        >

        JRA

        BEING THE DEDICATED ADDICTS that we are, we eventually learn the jargon that sets us apart from the commoners who consider themselves in the know, but...

        ... are actually far from it.

        Neophytes.

        Anybody who's worked in a bike shop, particularly the service area has heard the phrase...

        ... I was just riding along.

        And, said to themselves under muffled breath, while inconspicuously rolling their eyes...

        ... JRA.

        What follows JRA...

        • my X broke
        • my Y stopped working
        • my Z fell off and disappeared

        ... is always entertaining.

        Not that it hasn't been heard before,
        but the way it is camouflaged...

        ... as if it is somehow the shop's/mechanic's fault.

        Yet, I digress.

        Because what I really wanted to point out is how much fun it is to move about the country...

        • breathtaking sunrises
        • quiet, forgotten roads and trails
        • daylight giving way to a moonless, star-filled sky

        ... and see so many amazing sites. 

        While we are...

        ... JRA.

        ===

        167.2 lbs/12.7%
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
        155/144/11 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostle, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THAT FEELING

        SOMETIMES when we're out riding, the feeling is just right. Like we could just keep going forever...

        ... and never stop.

        Why is that?

        I honestly don't know.

        It just happens.

        And, when it does it's magical.

        Like this evening.

        There I was, about an hour in.

        On my gravel bike, connecting the...

        • trails
        • roads
        • single tracks

        ... and missing all the traffic stops and lights.

        Slipping into the zone...

        • HR 130ish
        • PWR 220ish

        ... slicing through town with nary a stop.

        And loving it.

        ===

        166.2 lbs/12.7%
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
        160/175/-16 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        IF I HAD A DOLLAR FOR EVERY TIME THINGS LOOKED HOPELESS...

        FOR BETTER OR WORSE, as athletes we are really, really good at enduring. When things look absolutely hopeless...

        ... we press on.

        Is that a good thing?

        That's an honest question...

        ... with an unknowable answer.

        Because choices stack.

        Accumulate.

        Tangent: when I had my pager business, my landlord, an old sage and jeweler by trade, told me the worst thing he ever did was keep switching careers. That it was best to lock in, and go in search of mastery.

        Welp, I could see the writing on the wall and sold the pager business.

        After that, I took his advice,
        and can honestly say:

        If I had a dollar for every time things looked hopeless and gave up...

        ... I'd be broke.

        In sports...

        ... we be _____?

        In relationships...

        ... we be _____?

        As students...

        ... we be _____?

        There is, of course, a point where things are hopeless, and we gotta/outta sell, but, if there's anything most of us can bank on it's that...

        ... there is such a thing as a second wind.

        Reaching the finish/the goal usually just takes a little more than we initially thought we could give.

        And, so, we endure.

        ===

        166.2 lbs/12.7%
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
        160/175/-16 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        IT'S NOT PERSONAL, IT'S...

        SOMEHOW WE FEEL IT'S OKAY to do whatever it takes to win, even if it means clobbering our friends. Ok, not all of us, but...

        ... definitely some of us.

        We might feel, think, say...

        ... It's not personal, it's racing.

        Shoot, one of my frenemies said this to me after a recent race post sucking my wheel for miles...

        ... Sorry about doing you dirty back there.

        All that to say, It's okay to make things personal.

        Not all things. 

        But, I'm definitely making The Wall personal.

        It's the next to last climb...

        • .88 miles
        • 7.1% average grade
        • my PR is 4:16, Kevin Vermaerke (yeah, the UAE one) owns the KOM, 3:06

        ... on our Tuesday Morning World Championships.

        While I'm not sure I'll ever best my current PR, set 8 years ago on a perfect day...

        • weight down in the 150s
        • great pace set by Zach Lloyd
        • amazing road bike I shouldn't have sold

        ... I do wanna get back to regularly hitting 4:40ish vs the 5:24 I did today.

        When we set personal challenges like this,
        it's motivating only to ourselves,
        but pays off everywhere else.

        It's fitness and mental fortitude we can tap into on demand.

        ===

        166.6 lbs/12.6%
        6ish hours sleep
        540ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
        160/176/-16 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        IT'S TOO HARD TO EXPLAIN

        DO WE KNOW WHY we do really hard stuff? I mean, really? We keep doing them. Like a young mother who, during the midst of labor, swears she'll never go through childbirth another time...

        ... and choosing to do it again.

        There's something we know, 
        but can't put our fingers on.

        As the great Carl Jung put it...

        ... Man needs difficulties. They are necessary for health.

        It's not the difficulty that repeatedly pulls us back...

        ... it's the joy we experience on the other side.

        Like the insanity of starting a gravel ride at Dana Point, in predawn hours...

        • pavement
        • to gravel
        • to singletrack
        • to gravel
        • to pavement
        • to single track
        • to gravel

        ... and clearing the final summit above Big Bear, as the sun drifts away.

        If we did alone, it would be courageous...

        ... if we did it with friends, it would be the memory of a lifetime.

        As the great Terry from Mesa told me today...

        • it's your 6th year
        • I'm feeling fit
        • I'm coming

        ... I'm always busy.

        I'm in.

        Are you?

        ===

        Do you know any of these cats?

        Previous Finishers

        Henri Kavaja (1)
        Michael Gould (1)
        Richard Brown (3)
        Mike Maderos (1)
        Richard Ramsey (3) <12 (1)
        Josh Wolff (2)
        Chris Hill (1) <12 (1)
        Spencer Roundy (3)
        Michael Foster (4)
        Ron Barrett (1)
        Todd Brown (4) <12 (1)
        Terry Butler (1)
        Brennan Sizemore (1)

        (times finished)

        <12 - completions under 12 hours elapsed time.

        ===

        165.2 lbs/12.6%
        8ish hours sleep
        540ish anti-oxidant level
        Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
        154/139/15 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        AN ADVENTUROUS PACE

        A TRUE ADVENTURE requires a pace that is fast enough to get to the destination, yet slow enough that all can...

        ... make it to the finish. 

        It's a fine line.

        Shackleton had is crew on a boat.

        Pacing wasn't the issue...

        • hazardous journey
        • low wages
        • bitter cold
        • long hours of complete darkness
        • honor and recognition in event of succeess

        ... so much as outright danger.

        In this case,
        all the men needed was the hope of success.

        Which is what a proper pace should be...

        ... given an adventure of epic proportions.

        The Surf N Summit may not be a novel exploration of the Antarctic, but it does require...

        • manageable heart rate, low power
        • lots of food and drink
        • solid equipment

        ... because, it's a legit journey from the sands of Dana Point to the peaks of the San Bernardino mountains above Big Bear.

        If you're in, go here now: https://pedalindustries.com/products/surf-n-summit-california-10-10-26

        ===

        165.2 lbs/12.6%
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
        156/153/3 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        SELLING ADVENTURE

        WE SHOULDN'T NEED TO BE SOLD on adventure. It's in our DNA. Yet, often we are distracted and timechallenged and thinking...

        ... we are way too busy.

        But,
        life is short.

        And,
        as the great Ferris Bueller said...

        ... it comes at you fast.

        Adventures, however...

        • can be daunting
        • involve the unknown
        • create lasting memories

        ... which is why we go for them.

        Especially, if we are/have...

        ... enlisted our posse.

        On October 10th, we'll be riding the Surf N Summit for the sixth time this year.

        The first two times...

        • massive heatwave
        • crazy early snowstorm

        ... we failed.

        Last year, for the first time, everyone made the summit before sunset.

        it's not for the timid,
        those afraid to fail,
        the unprepared...

        ... it's for the adventurous souls who dare what others fear to dream.

        https://www.strava.com/activities/16111728104

        I'm In!

        ===

        165.2 lbs
        7.8ish hours sleep
        540ish anti-oxidant level
        Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
        1560175/-15 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        THE RING LEADER

        EVERY COMMUNITY has a ringleader. The cat who's constantly inviting to do some ride or run or adventure or race. They're usually mostly fun...

        ... and sometimes absolute slayers.

        Even that's fun.

        Why does the ringleader lead?

        Because, literally, the more the merrier.

        Who appoints the ringleader?

        Nobody, it's more of an inner calling.

        Who supports the ringleader?

        Those looking for a good time.

        Who pays the ringleader?

        Everyone,
        just by showing up.

        Somecommunities don't have a ringleader...

        ... they're waiting for us to show up.

        And lead.

        ===

        164.8 lbs
        8ish hours sleep
        540ish anti-oxidant level
        Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
        151/122/28 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248

         


        >

        WHEN IT GETS ROUGH

        IT DOESN'T TAKE A GENIUS to know we can go faster over a smooth surface than we can over rough terrain. That's why the most powerful sprinters...

        ... race on the track.

        Indoors at the highest levels.

        The rest of us get it done over...

        • new tarmac
        • gravel roads
        • rowdy single track

        ... whatever we get served up.

        Where we still need to put down the power,
        whether sprinting or just plain ol' racing.

        Here's the dill.

        If we only ever train our sprinting on the most perfectist of surfaces...

        ... we're probably gonna stink it up, when it gets rough.

        Practicing stomping on the pedals when it's...

        • chunky
        • slippery
        • torn to pieces

        ... is a skill worth honing.

        We've got to be able to perform excellently over all conditions.

        When it gets challenging lower pressure in the tires is better...

        • roll faster
        • better grip
        • faster cornering

        ... just like is in our souls when life gets topsy turvy.

        Lower the pressure.

        Which reminds me of a dear friend, the great Fritz Tomasello. who insisted we add backpack straps to the RaceDay bag...

        ... so he could carry his bike from the car to the track.

        That's how pristine the indoor tracks are.

        ===

        164.8 lbs
        8ish hours sleep
        540ish anti-oxidant level
        Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
        155/138/16 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        CHALLENGES CALL

        THAT MONUMENTAL CHALLENGE calls to us, challenging us to prepare and be ready and we answer the call with all we've got. Not just going through the motions...

        ... this time.

        Willing to do the impossible.

        We've tried before.

        Many times.

        Only to fail.

        Shattered.

        We reconstitute.

        To vanquish.

        Yet again.

        Not trying, doing...

        .. the impossible.

        ===

        165.6 lbs
        8ish hours sleep
        540ish anti-oxidant level
        Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
        157/151/5 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        WHAT'S THE WORST THING THAT COULD HAPPEN

        MIND CONTROL is a thing. Especially on the start line when the energy is sky high due to...

        ... a cocktail of tapering and caffeine.

        It
        takes
        real focus.

        Just look at your "resting heart rate"...

        ... pumping like an outta shape donut eater on an outta control treadmill.

        We aren't even moving,
        because we are thinking about everything.

        How do we calm that down,
        achieve serenity?

        This is important because if we don't get control our emotions we're going to be leaking all kinds of energy we're going to need later on.

        Here are my top 5...

        5. breathe deep, breathe slow
        4. take in the craziness in the competitors' faces and just laugh - cuz it is funny
        3. sit on the top tube, rest on the bars
        2. close your eyes and trust your training

        ... and drumroll

        ... 1. race more so these feelings are welcomed

        Oh, one more.

        For hecksakes...

        ... get to the venue early.

        Like 2 hours early so we can go through our launch sequence calmly.

        Which brings up the ohso obvious.

        Have your raceday bag loaded the night before, with everything you (could) possibly need.

        Ok. 

        There's a lot more, 
        but those are the basics...

        ... before we unleash our mighty fury.

        ===

        165.6 lbs
        7ish hours sleep
        540ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
        158/157/0 per Strava Relative Effort (whatever that means)

        What I'm reading: The Apostles, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        IS THERE REALLY AN OFFSEASON?

        HOW ARE WE SUPPOSED TO MAINTAIN FITNESS if there are offseaons? It's a fair question and one that deserves...

        ...  a fair answer.

        I have my theory.

        And it goes like this...

        • get after it 2x/week
        • keep stacking the base
        • never get out of our routine

        ... there is no offseason.

        But, there is an onseason.

        What's the difference?

        Look, we have to have a baseline of fitness.

        For me, that means being somewhat respectable on the group rides.

        If I let my fitness drop the point where I'm getting dropped quick,
        that's dialed back too much.

        When it's onseason, that means...

        • I'll be charging the group rides
        • stacking more endurance miles
        • perfecting the every aspect of the routine

        ... everything gets dialed up.

        Yeah, I thought of this as I yanked the gravel wheels off,
        and mounted the road wheels.

        Sticking with my commitment to hit the Tuesday Morning World Championships tomorrow...

        ... and shoot for a respectable sub-5 minute up The Wall.

        ===

        166.2 lbs
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 20 split squats, nordic curls, box jumps, heel and toe raises
        153/123/29 per Strava Relative Effort (whatever that means)

        What I'm reading: The Last Patriot, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        WHAT'S NEXT?

        THE KIDS ARE BACK IN SCHOOL. Things haven't changed much. Some sit in back semicheckedout...

        ... others up front and eager.

        Just like a new race season.

        As we head into fall...

        • there's still a mess of events calling out to us
        • bombarding our inboxes
        • popping in the socials

        ... we still have choices.

        Before we choose what's next...

        • goals accomplished
        • unforgettable memories
        • regrets of missed or untaken opportunites

        ... reflecting/celebrating/acknowledging might be the best next event.

        ===

        165.2 lbs
        8ish hours sleep
        540ish anti-oxidant level
        Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 60 split squats, nordic curls, box jumps, heel and toe raises
        156/142/14 per Strava Relative Effort (whatever that means)

        What I'm reading: The Last Patriot, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        MORE AI SLOP?

        UNDERSTANDING AI QUERIES, for most of us, is like understanding pig latin. If we don't have the key...

        ... it's meaningless.

        Want proof?

        Ok.

        Rider X is a fast,
        and uncoached.

        Prepping for an upcoming, highly competitive gravel race...

        ... he had a sit down with Coach ChatGPT.

        The recommended protocol?

        Mostly endurance, but per ChatGPT I should as some higher zone work at the end of the ride to simulate race conditions.

        Am I the only one who sees a problem with that?

        Other than the fact that every romping gravel race I've ever done has started out like an XC race...

        • completely pinned until the selections are made
        • threatening to settle in before hitting it hard, again
        • to the eventual war of attrition where riders finish mostly alone

        ... I'd say it's spot on.

        lol.

        So, yeah, as long as everyone agrees to save it to the last 30 mins then Coach Chat has it nailed.

        In training...

        • most of roll out,
        • then, gradually warm up
        • finally put in some good efforts 

        ... which is probably why things unfold as they do.

        Look, there are certain people I ping for their opinion knowing that whatever they suggest...

        ... the opposite is the best course of action.

        With Coach Chat, it's not Be careful what you ask for as much as its...

        ... Be careful how you ask.

        ===

        164.6 lbs
        7.5ish hours sleep
        540ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
        160/163/-3 per Strava Relative Effort (whatever that means)

        What I'm reading: The Last Patriot, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >

        GETTING DESTROYED FOR THE WIN

        SINCE IT'S SO TEMPTING to sandbag, we should never be surprised that it goes on. At all competitive levels...

        ... it's a thing.

        But,
        why?

        To get an easy V.

        Where's the victory in that?

        For the day to day group rides and non-A races...

        ... we should be lining up the monsters.

        Who are going to push to our very limits...

        ... destroy us.

        That's winning.

        Ya know what else it is?...

        ... putting ourselves in position to win the ones that matter.

        ===

        164 lbs
        8 hours sleep
        540ish anti-oxidant level
        Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
        153/120/33 per Strava Relative Effort (whatever that means)

        What I'm reading: The Last Patriot, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248



        >

        WHY DO BODY WEIGHT EXERCISES

        THERE ARE A LOT OF WAYS to get stronger on the bike. Whether we want to climb better, fly on the flats or lay down obscene sprints...

        ... we need more power.

        How do we get it?

        Akshully go to a gym,
        lift heavy at home,
        body weight.

        They all work.

        Lately, I've been in love with the body weight stuff.

        Not just the pullup an pushup stuff...

        ... but, high rep leg work.

        Till.
        It.
        Burns.

        Yeah, it produces the same I can barely walk feeling...

        ... after rattling 'em off.

        And, I'm rightly winded to prove it.

        The reason I'm really digging these is...

        • plain ol' grinding up a long climb
        • pushing hard the final minute to the top
        • poking my nose in the wind for way longer than normal

        ... the fatigue resistance it seems to be building.

        I feel the fatigue building,
        and I seem to be able to deal with it better than high weight, low rep.

        It feels so good,
        I love it.

        ===

        163.8 lbs
        8 hours sleep
        540ish anti-oxidant level
        Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
        Lower Body: 0 ATG air squats and 50 split squats, nordic curls, box jumps, heel and toe raises
        155/128/27 per Strava Relative Effort (whatever that means)

        What I'm reading: The Last Patriot, Brad Thor
        What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

        https://www.strava.com/athletes/10248


        >
        WHAT IS THE GOAL OF OFF SEASON?

        WHAT IS THE GOAL OF OFF SEASON?

        Oct 15, 2026
        by
        TODD BROWN

        WE'RE DRIVEN. Obviously, that's why we do what we do. We have an itch to perform. Regardless of the activity. It was the great Jim Collins who revealed in Good To Great, that great companies...

        ... have Big Hairy Audacious Goals.

        Always.

        So, what's the offseason BHAG?

        If we had to pick one...

        ... return stronger?

        If we could pick some...

        • well-positioned for better power/weight
        • all injuries addressed and healed
        • equipment absolutely dialed

        ... seem worthy of our attention.

        But, if I'm being honest, and I always am with you, it would be...

          ... returning with a freshness and rejuvenated passion.

          The offseason, when done correctly, should have us feeling like the best race taper ever.

          If I wanted a mental image to manifest that, I'd lock in to Jake from the movie Silverado...

          ... energetic young fella, wears two guns in a fancy rig.

          ===

          I should just end it there, except I know you're wondering what's the recipe for feeling like Jake.

          How'm I gunna do it...

          • get a ton of sleep
          • ride with the wind, no agenda and no plan
          • probably up my strength sessions, but skip 'em if I'm not feelin' it
          • the only really disciplined thing'll be the diet, to start the season at race weight

          ... something like that. 

          Bottom line... 

          ... if it's not fun or adventurous I'll pass.

          Really, really bottom line...

          ... if it ain't Hellyeah, it's no.

          That should do it.

          ===

          162.4 lbs 12.5%
          7.5ish hours sleep
          730ish anti-oxidant level
          no Upper Body: min 160 push ups, 31 pull ups, hand gripper, shoulder press, curls
          noLower Body: Bulgarian split squats with 25lb dumbells, heel and toe raises
          86/81/5 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Hidden Order, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          TRACKING AND THE 40% RULE

          TRACKING AND THE 40% RULE

          Oct 14, 2026
          by
          TODD BROWN

          WE'VE ALL HEARD it's important to track the data because what gets measured gets mastered. In fact, I'll a step further...

          ... what gets measured gets mastered.

          We're into that.

          Amiright?

          With that in mind, I thought I'd be really diligent today on the tracking.

          The on the protein intake is a gram for every pound, 165 grams.

          I got somewhat close, 144 grams. 

          Maybe a few more in the other things I ate today: nuts, dumplings, etc.

          The point is, now I'm more aware I need to up my game there.

          I also took the time to chicken scratch the pullups and pushups.

          The goal was 30 pullups and 150 pushups, which I slight exceeded because a rep of 1 seemed week.

          The thing about this one is while I started somewhat strong for me, my ability to keep up the reps waned and...

          ... I had to apply the 40% rule.

          I learned this from the great David Goggins who said...

          ... we can always do 40% of our last effort.

          Whether or not that's true science or bro calling us out, it works.

          Which thinking also came into play with the evening sprints and torque training.

          The point of all this is being strong is something I want to master as I age.

          ===

          164.6 lbs 12.5%
          7.5ish hours sleep
          730ish anti-oxidant level
          √ Upper Body: min 160 push ups, 31 pull ups, hand gripper, shoulder press, curls
          √ Lower Body: Bulgarian split squats with 25lb dumbells, heel and toe raises
          87/84/2 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Hidden Order, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          STOKE THEIR FIRE

          STOKE THEIR FIRE

          Oct 13, 2026
          by
          TODD BROWN

          IMMEDIATELY AFTER A KILLER EVENT, we are all fired up and convinced we'll be back for more. The feeling was that great, even more if we were laid to waste...

          ... then, we're coming back to get after it.

          But, time passes.

          Life happens.

          How do we keep that fire alive?

          Well, one of my sneaky things to do with our events is to make sure participants have something to consider throughout the coming months.

          Like this soft and sexy tshirt.

          The course profile, with it's epic climbs, is featured.

          Along with the date of the event.

          I have another thing I'll creating for them as well, to adorn their steeds.

          Why...

          • mainly I'm grateful they joined in on the adventure
          • I want them to have a momento
          • keep their fire stoked

          ... so, why not do something special?

          ===

          16.6 lbsish 12.5%
          9ish hours sleep
          730ish anti-oxidant level
          √ Upper Body: min 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
          √ Lower Body: Bulgarian split squats with 25lb dumbells, heel and toe raises
          87/84/3 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Hidden Order, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THE RESET

          THE RESET

          Oct 12, 2026
          by
          TODD BROWN

          WHEN THE SEASON IS OVER, we can take a break or we can train on. The problem for most of is deciding when it's over...

          ... and hitting reset.

          How do we do that?

          Do we go full couch surfer... 

          ... gorging on chips and dip?

          Or, pave the months ahead with base so thick and dense...

          ... it will steamroll the competition?

          Or, pursue activities that compliment our passion...

          ... and comeback with new, sharper skills?

          Honestly, I dunno.

          I only know...

          ... it's time to reset.

          ===

          165 lbsish (no scale)
          9ish hours sleep
          730ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          88/89/-1 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Hidden Order, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          UNBELIEVABLE

          UNBELIEVABLE

          Oct 11, 2026
          by
          TODD BROWN

          EVER NOTICE HOW IF WE DO EVERYTHING RIGHT, we can have an excellent adventure and come out better than before? Yet, if we try and explain how it works to the friends and family...

          ... they be like No way!

          Way.

          But, here's the dill.

          Most Sundays, I get up 

          • with very tender quads
          • a little crickety in the bones
          • and can't make it without a serious siesta

          ... versus how I felt today, after yesterday's epicality.

          Why is that?

          Welp, doing the adventure right means...

          • staying on top of the energy consumption
          • not going anywhere near the red zone
          • not cramping

          ... feeling exhausted but not obliterated.

          Where as a typical Saturday means...

          • staying on top of energy consumption
          • going deep into red many times
          • possibly cramping 

          ... feeling exhausted, obliterated and destroyed.

          Reality is, that adventure is a huge Zone2 sesh and,
          we'll probably be flying next weekend.

          So, when we asked how our seemingly impossible adventure went,
          we say...

          ... it was incredible, can't wait to do it again.

          They say...

          ... unbelievable.

          ===

          165 lbsish (no scale)
          9ish hours sleep
          730ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          89/100/-11 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Hidden Order, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          IS THIS HOW LEGENDARY EVENTS BEGIN?

          IS THIS HOW LEGENDARY EVENTS BEGIN?

          Oct 10, 2026
          by
          TODD BROWN

          THERE ARE LEGENDARY QUESTS that start with an individual's personal need to accomplish something big, from there a few friends get roped in...

          ... then all a the sudden athletes are shelling out cash and puttin in the time.

          Cuz it sounds insane.

          I mean think of it...

          • John and Judy Collins and triathlon
          • Henri Desgrange and Le Tour
          • Steve Hill and his son Dan with friend Tanner Bell and Ragnar

          ... a handful of people capturing the imaginations of millions.

          Which brings me to today.

          We have now attempted the Surf N Summit 6 times...

          1. Failed due to 112º+ temps
          2. Failed due to a freak snow storm
          3. Late night finish, two rescued off the mountain
          4. Evening finish in the dark, 30% attrition
          5. All finishers before sunset, 30% attrition
          6. Failed due to tropical storm

          ... 50% failure, and 30% attrition when we do complete the quest.

          We had a really good group today.

          All were riding strong.

          Had the storm not rolled in I'm convinced we all would have finished, we'd already knocked out...

          • 101 miles
          • 11000' of vert
          • ave speed 13m/h

          ... we were on pace, one final 4000' climb remained.

          But, getting stuck at

          • 10,000'
          • no cell service
          • in lycra
          • powerful winds
          • driving rain
          • mud
          • plummeting temps
          • in the dark

          ... just didn't seem all that appealing.

          shouldawouldacoulda

          Some firsts for this year...

          • two outta staters
          • power outage at the VRBO
          • lotsa friends rolling out for first 30 miles

          ... made it a lot of run.

          Let me expand on my review of the Silca tires...

          • a ton of downhill PRs
          • great speed across the valley
          • a few PRs uphill

          ... they're reallyreally fast.

          Oh, back to the question...

          • difficult to finish
          • battling the elements
          • demanding the best equipment

          ... is this how legendary events begin?

          Maybe we'll see ya next year.

          ===

          165 lbs/12.6%
          8ish hours sleep
          730ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          92/115/-24 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THE LAST SUPPER, AGAIN...

          THE LAST SUPPER, AGAIN...

          Oct 09, 2026
          by
          TODD BROWN

          FOR SOME OF US, the night before the big quest can be rough. Tossin' and turnin' and bathroomin'. Will we ever get to sleep, followed by...

          ... oh crud, what is that annoying sound.

          The alarm,
          ya dummy.

          But, just before that all goes down...

          ... is the last supper.

          Let that sink in ya (me) religious weirdos.

          Frankly, some dinners are better than others...

          • good food
          • geeking out on the prep
          • filling in the gaps for the uninitiated.

          ... and tonight is one of my all time faves.

          When faced with the biggest ride of the year...

          • 123 miles
          • 15000' of vert
          • 12 hours to beat the sunset

          ... there' really nothing like.

          A convo stuffed...

          ... with passion and angst.

          ===

          163.4 lbs/12.4%
          8ish hours sleep620 anti-oxidant level
          Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          84/73/11 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: HIdden Order, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          FOR THE LOVE OF IT

          FOR THE LOVE OF IT

          Oct 08, 2026
          by
          TODD BROWN

          THE BIGGEST, CRAZIEST CHALLENGES we go after are generally fueled by our truest passion. The accomplishment happens... 

          ... because it calls to our souls.

          We've gotta do it.

          Which is how the Surf N Summit came about.

          For years, I'd dreamed and schemed of how to ride from Dana Point to Big Bearlll

          • gravel bikes happened
          • discovery of a 40 mile bike trail
          • connecting an abandoned logging road to a gravel route

          ... while keeping to a minimum using public roads.

          It's the same thing with our super fun business...

          • Italian fabrics
          • Patterns we designed - printed, cut and sewn here
          • On demand with no minimums.

          ... making the apparel and gear I always wanted.

          Because that allows us - you and me - to get our create juices flowing and create special designs that mean something to us...

          ... and inspire and memorialize our adventures.

          Take this year's Surf N Summit kit in pic above...

          • hi viz camo jersey because it's literally hunting season in the mountains
          • dark green bibs to compliment the forest environment
          • hi viz accessories to complete the look

          ... which is honestly one of my all time favorite designs.

          If you've got a hankering to make something special for your upcoming quest, 
          let's make it happen.

          Click here: https://pedalindustries.com/pages/start-a-project

          Katie wanted a suit to train for Ironman

          Kurt wanted a kit for Good Dirt

          Kimberly wanted a bag to match her kit.

          ===

          163.4 lbs/12.4%
          8ish hours sleep620 anti-oxidant level
          Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          87/87/0 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: HIdden Order, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          INITIAL IMPRESSIONS

          INITIAL IMPRESSIONS

          Oct 07, 2026
          by
          TODD BROWN

          AFTER READING THE REVIEWS and listening to the infoolencers, we pull the trigger on a new gizmo...

          ... hoping it's all it's cracked up to be.

          Making us better.

          Faster.

          Which is exactly what I did with the new Silca Protocol gravel tires.

          I went with the RCG-1 50mm, which is about as knobby as my Conti Terra Speed 45mm on the center...

          ... with much bigger knobs on the sides.

          Here are my initial impressions...

          • super lightweight
          • very thin casing
          • easy to mount
          • aired up to my usual 20lbs, very smooth and fast
          • noticeably better grip turning in the loose stuff 

          ... after one ride.

          Tomorrow, I'm going to test the Silca recommended pressure...

          • Rear 25.5 lbs
          • Front 24.5 lbs

          ... per their online calculator.

          Distilling it down the tires...

          • feel very fast
          • need to explore their limits cornering 
          • a little nervous about durability over nasty rocks

          ... could be a significant improvement over the Terra Speeds.

          It's always a little nerve-racking to leave behind a tested, proven product that has led to much success...

          ... which is what makes searching for our limits constantly fascinating.

          ===

          165 lbs/12.6%
          8ish hours sleep
          730 anti-oxidant level
          Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          87/87/0 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          BUT, THE WEATHER...

          BUT, THE WEATHER...

          Oct 06, 2026
          by
          TODD BROWN

          WE'RE ALL ALWAYS LOOKING at the predicted weather for our upcoming event. Some us of with angst...

          ... some of us with lust.

          Where do you land?

          Asking because Chicago Marathon just announced less than ideal conditions for raceday.

          Now, for those looking to...

          • to finish their first marathon
          • complete Chicago
          • PR

          ... that means something.

          For those looking to:

          • win
          • podium
          • beat their friends

          ... it might mean something altogether different.

          Depends on what where made of,
          what we know about ourselves,
          more importantly...

          ... what stories we tell ourselves.

          Me personally, tell me it's gonna be awful and...

          ... I think of what the great Jocko Willink would say.

          Good.

          Gonna be hot, good.
          Others will wilt.

          Gonna be cold, good.
          Others will freeze.

          Gonna be muddy, good.
          Others will bog down.

          Why is that my goto response?

          Probably because at this point I've faced it all,
          plowed through the truly sucky.

          Attitude counts, for sure.

          But, experience,
          that's like building an asset.

          Still looking to be heinously hot for the SurfNSummit on Saturday...

          • 123 miles
          • 15,000'
          • 12 hrs

          ... Good.

          ===

          165.6 lbs/12.6%
          7ish hours sleep
          570 anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          88/92/-5 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          REFRAMING EASY DAYS

          REFRAMING EASY DAYS

          Oct 05, 2026
          by
          TODD BROWN

          WHEN THE EASY DAY is on the schedule, we kit up, check ourselves out in the mirror and wink...

          ... time to go easy.

          Most of us,
          most of the time,
          utterly fail to hit the mark.

          We go way beyond.

          Why?

          Because we are endure-ance athletes,
          and if we ain't enduring,
          we aren't satisfied.

          Some of us could use a reframe, and as the great Scott Adams taught...

          ... a reframe does not need to be logical or fully true. It only needs to work.

          Here's one that works for me.

          Usual frame: Easy days are a waste of valuable time, so...

          ... Imma gunna go sorta kinda easy.

          Reframe: Easy days done properly set up the hard days for maximum execution and benefit, so...

          ... Imma gonna go super easy.

          ===

          163.4 lbs/12.3%
          8ish hours sleep
          570 anti-oxidant level
          Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          86/82/3 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          BEWARE THE SELF-COACHED ATHLETE

          BEWARE THE SELF-COACHED ATHLETE

          Oct 04, 2026
          by
          TODD BROWN

          WHEN SOMEONE "comes outta nowhere" we interested in where they came from, for sure. But, what we're really dying to know...

          ... is how the heck they did it.

          Take Vinny Mauri.

          Never heard of him?

          Of course not, no one in the marathon world had either...

          ... until he recently put down a 2:05 marathon.

          His first crack it...

          ... fourth fastest time by an American, ever.

          How?

          Well, he's self-coached...

          • most of his training is on a Planet Fitness treadmill
          • clipping along at a 5 min/mile pace
          • for hours at a time

          ... with a very unique approach.

          Like, insanely unique.

          That 2:05 was at a small time event,
          no competition,
          no pacers.

          What does the future hold for him?

          Better yet...

          ... where are we delivering sub-par performances because our training and thinking is stuck in tradition?

           Get the details here: https://www.letsrun.com/news/2026/10/after-one-of-the-most-insane-marathon-buildups-ever-how-fast-can-strava-legend-vinny-mauri-run-at-the-chicago-marathon/

          ===

          163.4 lbs/12.3%
          8ish hours sleep
          610 anti-oxidant level
          Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          90/103/-14 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

           

          View Details
          HOT IN, SO HOT IN...

          HOT IN, SO HOT IN...

          Oct 03, 2026
          by
          TODD BROWN

          WHEN WE KNOW SOMETHING WORKS, it's hard to imagine a completely different pathway yielding the same results...

          ... even when we see them in real life.

          Take altitude training.

          Athletes from all kinds of sports go to camps high in the mountains to gain the benefits of training high in the mountains...

          ... mainly, more red blood cells delivered to working muscles.

          Today, I was deep into suffering through the heat wave plaguing us right now...

          ... miles from home.

          Dying.

          Not dying...

          ... wilting a slow, agonizing demise.

          Why?

          Cuz I'm an idiot, and cuz...

          ... the heatwave is gunna last all week.

          Potentially, into our epic SurfNSummit...

          • 123 miles
          • 15000 of vert
          • 12ish hours of adventure

          ... next Saturday.

          I wanna try and heatproof myself.

          The other reason is purely inspired by our current World Road Champion Brandon McNulty...

          • expand blood plasma
          • lower HR and core temps at a given pace
          • with a rise in hemoglobin mass similar to short camps

          ... who shuns the altitude days in favor of the blistering Arizona summer heat.

          ===

          I wasn't a total idiot...

          ... stopped twice for a popsicle and ice in my bottles.

          Still smoked when I arrived to our airconditionless casa.

          ===

          161.8 lbs/12.3%
          7.5ish hours sleep
          730 anti-oxidant level
          Upper Body: 0 push ups, 1 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          90/103/-14 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          HOW'S EVERYTHING GOING?

          HOW'S EVERYTHING GOING?

          Oct 02, 2026
          by
          TODD BROWN

          WE QUESTION SO MUCH when focusing on getting the most out of our efforts to improve. The infoolencers on the socials, the clickbait ads...

          ... the local hero dropping hints of how it's done.

          But, here's the real question.

          And, I bring that up because I was inspired to reach out to a number of friends with a simple text...

          ... How's it going?

          It's a heart felt question,
          and it solicited answers like...

          • Let's chat, it'll be good to talk
          • All good, working through challenges with aging parents
          • Howdy! Everything is good... just taking a break after a busy summer of racing

          ... to Dude just calling me right back and yakityyaking for 20 minutes.

          I posted this on X...

          ... Is logging time on social media essentially infidelity in my marriage?

          'Cuz honestly...

          ... are we (me) paying attention to what's going on in the lives of those we profess to love?

          Before you reply How's it going Old Diesel?...

          • connecting with God often
          • family is amazing and growing
          • biz is up 18% on the year, but I gotta up my value delivery to hit the annual goal I set
          • I'm still a ways off from: sub-160 lbs, 10 pullup and 50 pushups in a row, but I'll get there

          ... consider this your invitation to let me know how things are going for you,
          and check in on a few friends.

          Sometimes we get to ask in person, like today when I ran into...

          ... "young" Kevin Vermaerke in his UAE kit on the road.

          How's it going?

          Great, just got back from Canada.

          Which reminds me, a lot of are feeling extra patriotic after Brandon's killer V.

          ... this kit is rad in person, and when you purchase Jersey and Bibs you save 15%.

          WE QUESTION SO MUCH when focusing on getting the most out of our efforts to improve. The infoolencers on the socials, the clickbait ads...

          ... the local hero dropping hints of how it's done.

          But, here's the real question.

          And, I bring that up because I was inspired to reach out to a number of friends with a simple text...

          ... How's it going?

          It's a heart felt question,
          and it solicited answers like...

          • Let's chat, it'll be good to talk
          • All good, working through challenges with aging parents
          • Howdy! Everything is good... just taking a break after a busy summer of racing

          ... to Dude just calling me right back and yakityyaking for 20 minutes.

          I posted this on X...

          ... Is logging time on social media essentially infidelity in my marriage?

          'Cuz honestly...

          ... are we (me) paying attention to what's going on in the lives of those we profess to love?

          Before you reply How's it going Old Diesel?...

          • connecting with God often
          • family is amazing and growing
          • biz is up 18% on the year, but I gotta up my value delivery to hit the annual goal I set
          • I'm still a ways off from: sub-160 lbs, 10 pullup and 50 pushups in a row, but I'll get there

          ... consider this your invitation to let me know how things are going for you,
          and check in on your top 3 friends.

          Sometimes we get to ask in person, like today when I ran into...

          ... "young" Kevin Vermaerke in his UAE kit on the road.

          How's it going?

          Great, just got back from Canada.

          Which reminds me, a lot of are feeling extra patriotic after Brandon's killer V.

          ... this kit is rad in person, and when you purchase Jersey and Bibs you save 15%.

          ===

          162 lbs/12.4%
          7.5ish hours sleep
          600 anti-oxidant level
          Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          87/92/-5 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          CLARITY AND DISCIPLINE

          CLARITY AND DISCIPLINE

          Oct 01, 2026
          by
          TODD BROWN

          WHEN WE ARE NEW to endurance sports we start off with a lot of enthusiasm. Learning all kinds of new skills and tricks, wanting to...

          ... go as far and fast as possible.

          Our commitment shocks the onlookers.

          We aren't just new to the sport...

          ... we are new.

          Comments like, You sure have a lot of discipline are common.

          Flattering.

          But, do we?

          Have a lot of discipline?

          Discipline is for children...

          ... we have clarity.

          We don't say No to cake...

          ... we say Yes to ripping on raceday.

          ===

          163.2 lbs/12.5%
          8sh hours sleep
          640ish anti-oxidant level
          Upper Body: 96 push ups, 16 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          88/98/-10 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

           

          View Details
          NOW THIS IS BEAUTIFUL

          NOW THIS IS BEAUTIFUL

          Sep 30, 2026
          by
          TODD BROWN

          THE BEAUTY OF THE UCI WORLD CYCLING CHAMPIONSHIPS is a combination of things which I really appreciate and enjoy, and...

          ... one thing stands out among all that is different.

          Communication.

          No race radios.

          It makes for way better racing, and we can understand the challenges because...

          ... it's exactly how we race on the amateur level.

          Be it the local group ride or pinning number on.

          We have our heads on a swivel, and we're paying attention to everything that's happening and...

          • no update from the car
          • no teammate telling us they are otb
          • no braintrust analyzing all the data points for us

          ... we are making decisions based on intuition and experience.

          Which makes the USA's win...

          • Simmons setting it all up early on going in a long range break
          • Jorgensen sucking the life from all contenders
          • McNulty soloing in for the win at 32k to go

          ... a truly beautiful thing.

          Oh that all pro racing was that way.

          ===

          164.2 lbs/12.5%
          8sh hours sleep
          640ish anti-oxidant level
          Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          89/101/-13 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          ARE WE EATING TOO MUCH?

          ARE WE EATING TOO MUCH?

          Sep 29, 2026
          by
          TODD BROWN

          IN THE MAD DASH to fuel for, and the recovery from, the next heavy training session, is it possible we might overdoing it...

          ... to our detriment?

          I mean, look around.

          For a herd of endurance athletes...

          ... are we gazelles or elephants, or somewhere in between?

          The reason I'm asking is today, after a fairly rigorous start...

          • 5:30 am start, as always underslept, normal rise is around 6am.
          • 60 miles, 5000' of vert, 225w Normalized (good for me)
          • over an hour at threshold or above

          ... I felt unusually awesome.

          What I did was...

          • Ate light dinner vs a bunch of extra carbs
          • Pre-ride skipped the oatmeal in favor of 3 Trader Joe's peanut butter cups.
          • Got home, pounded a Fair Life chocolate milk vs. a pile of Kodiak cakes and a smoothie.

          ... not on purpose or as a test.

          Just life.

          Hanging out with one of the grands all evening before.

          Getting home to a work crew taking over the downstairs and clearing out amidst the chaos so I could get some work done.

          Results are in...

          • slept amazing
          • had awesome energy all morning
          • and cranked out a buncha work before noon

          ... and I'm asking a legit question.

          Am I eating too much?

          ===

          163.8lbs/12.5%
          7sh hours sleep
          640 anti-oxidant level
          Upper Body: 0 push ups, 10 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          89/109/-20 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          WHAT IS AN EVENT SO GOOD WE WOULD PAY TO HOST?

          WHAT IS AN EVENT SO GOOD WE WOULD PAY TO HOST?

          Sep 28, 2026
          by
          TODD BROWN

          THE BEST EVENTS OFTEN START WITH NEED AND PASSION, or both. They grow organically from there until...

          ... they are famous and selling out.

          What would be one so good we'd be willing to bankroll it ourselves?

          Free entry.

          That was the question on a recent Founders podcast.

          It got me thinking the...

          • lots of people I'd want to hang out with
          • and be challenged and stimulated by
          • share the experience with
          • add in some killer eats
          • outrageous awards
          • swarm of vendors

          ... things that would be worth it.

          That's the kind of event I'd be interested in putting together.

          In the meantime...

          • parting with our cash to help finance it

          ... isn't that what we are basically doing when we register for any event?

          ===

          163.8lbs/12.5%
          8sh hours sleep
          480ish anti-oxidant level
          Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          86/90/-5 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          TWO NOTEBOOKS

          TWO NOTEBOOKS

          Sep 27, 2026
          by
          TODD BROWN

          DOCUMENTING OUR ACCOMPLISHMENTS is something many of us do. Whether it's a framed race photo, or race numbers with medals on the mantle...

          ... if it matters, keep it memorable.

          What about the future?

          Do we document that?

          Each morning I bust out two notebooks...

          • just after reading something uplifting
          • meditating on it
          • before all else

          ... one for imaging the future, one for the todos.

          The dumb ideas get axed,
          the good ones have a shot at life.

          The tasks get completed and crossed out,
          the survivors either get done or killed.

          What does that have to do with racing, life?

          Everything.

          ===

          Deeper Dive

          To image the future is to deliberately build a picture of what has not happened yet so that picture can shape what you do now.

          It is not fortune-telling and it is not daydreaming. It is the constructive work of taking pieces of memory, observation, values, and desire and assembling them into a scene, a feeling, or a story of a possible tomorrow.

          How the mind actually does it

          Your brain uses the same machinery for remembering the past and picturing the future. It pulls familiar people, places, objects, and emotions out of storage and rearranges them into events that have never occurred. Neuroscientists call this constructive episodic simulation. People who lose the ability to recall personal memories often also lose the ability to vividly imagine their own future.

          There are at least four related modes:

          • Simulation — constructing a specific scene (“I see myself finishing the climb, breathing steadily”).
          • Prediction — estimating likelihood.
          • Intention — deciding what you want.
          • Planning — laying out the steps.

          They usually operate together.

          Why the pictures matter

          Sociologist Fred Polak argued that the images a person or a culture holds of the future are a driving force of history. A living, attractive image of a better world pulls people forward; a decaying or purely catastrophic image produces paralysis or decline. The pictures are not just reflections of reality—they help create it by directing attention, effort, and courage.

          That is why practices such as writing a “best possible self” letter, running scenario workshops, or simply sitting still and seeing a concrete good outcome in detail can change mood and behavior. The image becomes a reference point you can steer toward.

          Two common mistakes

          • Treating the image as a rigid prediction instead of a working sketch that can be revised.
          • Only imaging disaster. A mind that rehearses only collapse has less material with which to invent alternatives.

          Imaging the future, then, is the act of making the not-yet visible enough that you can start living toward it today.

          ===

          162.6 lbs/12.4%
          9ish hours sleep
          480ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          87/98/-12 per Strava Power & Relative Effort (whatever that means)

          What I'm reading: Black List, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          SOMETIMES PRE-VIEWING IS JUST A HECKUVA A GOOD REMINDER

          SOMETIMES PRE-VIEWING IS JUST A HECKUVA A GOOD REMINDER

          Sep 26, 2026
          by
          TODD BROWN

          THE FIRST WE EVER RACE A COURSE, taking the time to recon from parking to finish, even if it's just the first 5 miles...

          ... can pay oodles and oodles.

          If we have the time,
          pay the dime.

          Pre-view it all.

          But, what if we've already raced it?

          Trust me on this...

          • the turns
          • the sunlight angles
          • how the herd responds over undulations

          ... we'll never have the course as dialed as the locals.

          I was reminded of this today

          • 36 miles
          • 4500' of vert
          • most of it off road

          ... pre-riding the first 33ish miles of our upcoming epic SurfNSummit.

          The reminder wasn't the route so much as these specific issues...

          • check your batteries - the one day I don't check the shifter batteries the night before and my casual spin to the start turns into sprinting home to replace a 2032 and then pin it to meet the crew - we don't wait, ever.
          • respect the pre-ride like we'd expect the race day - I went low on my calories/bottle and extra gels in the pocket and really suffered for it on the way back
          • if at all possible - have the cold/icy water if it's going to be hot vs the "room temperature" free water that was as warm as the outside air of 100º. this made eating the NutttrButtrs during the last 90 minutes impossible because my stomach wasn't loving the hot water
          • have the bike in the finest working order - that fouled rear 2-speed unable to access my 3 lowest gears made the 50 minute climb unnecessarily challenging
          • pace to race - in this case, while grateful to have 4 of the posse join us, they weren't doing the whole thing and rather than high zone 2, we were bouncing between tempo and threshold for the first 90 minutes, which is not the plan for the epic adventure  

          ... that said, it was great to push the pace and be reminded of such idiocy.

          Interestingly, while the big climb was a definite grind, and with the superlow cadence I couldn't put out as much power...

          ... my time was only 7 seconds slower than during the event last year.

          Go figure.

          No.

          Go preview,
          as much as possible.

          And if we can't in person,
          we try and dig up some YouTube intel.

          ===

          165.4 lbs/12.4%
          7ish hours sleep
          480ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          89/113/-24 per Strava Power &Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          SHARPENING THE EDGES WITH ANGER

          SHARPENING THE EDGES WITH ANGER

          Sep 25, 2026
          by
          TODD BROWN

          HAVING CONTROL OF OUR EMOTIONS on race day doesn't mean just playing it cool. Some emotions are better than others...

          ... for those who know how to harness them.

          Like anger.

          I'm not ashamed to admit, below that happy go lucky, come what may demeanor...

          ... is one hacked off dude.

          If I have to/I've been known to... 

          ... conjure up the most heinous reasons to crush the least deserving, most innocent competitors on the line.

          Don't worry,
          they never know.

          Anger works for me.

          I had a business partner say...

          ... you're so mellow

          and

          ... dude, you have authority issues

          ... during the same meeting!

          lol

          Here's the real dill.

          When I was younger it was uncontrollable and cost me a lot of points on the tennis court and life in general.

          These days, if I'm rejected, disrespected, doubted, stomped on...

          ... that rocket flame of anger is powerful stuff.

          Suddenly, I have this amazing laser focus combined with get outta my way energy.

          I love that.

          • heck no I don't want cookies
          • heck yes I'm doing that work out
          • heck no I'm not staying out late
          • heck yes I need that upgrade

          It's way better if I can get it going months, sometimes years in advance, but...

          ... making it up on the start line is a great way to lock in and race.

          You might be askin' What the heck is wrong with you Diesel?...

          ... let's just say getting rejected on a home we were trying to buy has me pouring jet fuel on PEDAL industries.

          Yeah,
          harnessed anger is lit.

          ===

          163.4 lbs/12.4%
          8ish hours sleep
          480ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          155/138/17 per Strava Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

           

          View Details
          REAL VISION

          REAL VISION

          Sep 24, 2026
          by
          TODD BROWN

          ALONG THE WAY to a glorious A race we face a lot of decisions. Some are micro, others macro. How we handle them...

          ... depends on our vision of how it will end.

          What are we seeing?

          I've long been fascinated with visualization techniques.

          Once I learned of the concept via the great Denis Waitley's Psychology of Winning...

          ... the pieces began to fall into place.

          Things I was underconciously aware of suddenly made sense.

          The question that remained was...

          ... Could it be mastered and controlled?

          From a practical standpoint, I can confirm that having a clear vision of how I want to cross the finish line...

          • good food choices
          • commitment to excellent sleep
          • making time for and executing the critical workouts when desire is flat

          ... has given me the strength to accomplish the steps necessary along the way.

          Which lends immense and undeniable confidence as the A race approaches…

          … because we approach all the prep as if the finish has already happened.

          We literally see everything with new eyes.

          But, what if it works in all areas of life, not just racing?

          What would that be worth,
          what does it tell us about our present circumstances...

          ... what are we going to do about it?

          ===

          162.8 lbs/12.4%
          8ish hours sleep
          480ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          158/156/2 per Strava Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          SPRINTING FOR THE WIN

          SPRINTING FOR THE WIN

          Sep 23, 2026
          by
          TODD BROWN

          UNLESS WE ARE ACTUALLY sprinters, racing events on the track or crits, it's unlikely we'll ever sprint for the win. We might race our pals to the city limits sign or...

          ... bang bars with other pack fodder.

          So, why practice sprinting?

          Here are my top reasons...

          • to maintain, increase strength
          • as a supplement to weight training
          • to cement in neuromuscular connections so I can harness said power

          ... I have one dedicated sprint day per week.

          This is not an interval session,
          with efforts lasting minutes.

          Yuck!

          This is all out getting after it,
          in bursts of 5-15 seconds,
          spaced with full recovery.

          I like to do 'em offroad.

          Tonights was particularly fun.

          Yes fun!

          On the downhill sections, any time I had a chance to get on the pedals hard and keep my speed up, I went for it.

          Not only was I recruiting the sprint muscles...

          • legs
          • butt
          • core
          • back
          • arms
          • shoulders

          ... I was reinforcing how it all works together over rapidly changing terrain.

          Which is, in a sense, sprinting for the win.

          The win being staying strong and coordinated.

          ===

          163.4 lbs/12.6%
          7 hours sleep
          480 anti-oxidant level
          Upper Body: 60 push ups, 14 pull ups, hand gripper, shoulder press, curls
          Lower Body: 20 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
          161/170/-10 per Strava Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THE F-WORD NOBODY WANTS TO USE

          THE F-WORD NOBODY WANTS TO USE

          Sep 22, 2026
          by
          TODD BROWN

          IT'S JUST INCREDIBLE the amount of reasons we can come up with when we find ourselves OTB (off the back)...

          ... whether it's dropping anchor or slipsliding away.

          Bring on the excuses.

          Like today's TMWC stacked with visiting hitters...

          ... we were pinning it something vicious, all the way..

          Until I started spinning the slowslide of shame,
          with five miles to go.

          Giving me plenty of time to think of all the reasons...

          • haven't shaved legs since July
          • got to bed to late
          • creatine made me put on 5 lbs
          • my Classified hub is dying and dragging
          • upped my box jumps and other leg stuff Sunday, Wednesday, Thursday
          • walked 3 miles in the sand Sunday (normally just 2)
          • left a little late and had to hustle to meet group
          • gravel pedals and shoes vs road
          • unaero gravel frame
          • somewhat shallow road wheels
          • less than aero helmet
          • extra weight from lights now that it's dark

          ... while gimping to the finish.

          But.

          We all know the truth...

          ... and it starts with F.

          FATIGUE.

          It's offseason fur cryin outloud!... 

          ... what the heck am I doing?

          Well, just the most lifechanging, epic adventure on SoCal...

          • 120 miles
          • 15k of vert
          • around 12 hours (including stops)

          ... the SurfNSummit on 10.10.26

          Sooooooooo... 1 more extralarge Saturday,
          then two weeks to taper,
          and feel fresh.

          Might have to skip the legwork the week of,
          or sooner?

          ===

          165.8 lbs/12.6%
          7 hours sleep
          630ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
          162/179/-18 per Strava Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          I SPY

          I SPY

          Sep 21, 2026
          by
          TODD BROWN

          WE LIKE TO SAY this is my escape, to ride/run/swim for an hour or few per day. Our happy place isn't a pain cave as much as it is...

          ... a world without staring at glass.

          Is it novel?

          There was a pithy post on X this week...

          ... I'm inviting a bunch of people over this weekend to doomscroll together.

          My other non-scrolling/glass moments are reading.

          Ingesting something uplifting in the wee morning hours has been a goto for years.

          But, then this happened.

          The wind down used to be watching "just a few minutes" of TV,
          then onto binge watching...

          ... now it's a full-on addiction to reading spy novels.

          They're all basically the same character...

          • ex-special ops dude with skills his government needs
          • always going off the range to get the job done
          • while mixing in some lady-drama

          ... and I can't seem to get enough.

          It started after my TBI,
          as therapy.

          Who knew staring and scrolling glass was bad juju for brain function and ocular wellness?

          In about 30 months, I've read...

          • all of Jack Carr (10)
          • all of the Gray Man series (15)
          • all of the Pike Logan series (20)
          • and I'm on book 11 of 25 in the Scot Harvath (series)

          ... with no end in sight.

          From a therapeutic standpoint, my ability to rip downhill on my MTB has returned to about 90% of where I was.

          From Oh crap! every ride,
          to Heckyeah! this is fun!

          Is there any connection between being a spy and racing?

          Well, yeah.

          If being resourceful, able to adjust on the fly, and see the mission through to completion is how you like to rip on raceday...

          ... this is your genre.

          ===

          166.2 lbs/12.6%
          8 hours sleep
          630 anti-oxidant level
          Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
          156/144/12 per Strava Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          NOW FOR THE REST OF OUR SHOW

          NOW FOR THE REST OF OUR SHOW

          Sep 20, 2026
          by
          TODD BROWN

          WE'RE WRAPPING UP THE 3RD QUARTER, heading into the final three months of the year...

          ... but not the end of the racing the calendar.

          Am I right?

          We aren't going to...

          • hang it up for 2 months
          • watch games
          • eat chips

          ... because we know the truth.

          Now is the time to...

          • bank strength
          • build base
          • hone diet

          ... for springtime cometh.

          That's what I'm doing.

          Shoot, tonight I passed on cake an icecream.

          It wasn't hard, once I gave up sugar, the cravings were gone.

          In years past, I'd say Bring it on, it's offseason...

          ... to the point of friends saying It's good to see fatTodd is back.

          Imagine that.

          Actually, don't.

          Imagine ripping it up next spring, right on through the summer.

          ===

          165.8 lbs/12.6%
          8 hours sleep
          620 anti-oxidant level
          Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
          Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
          159/163/-4 per Strava Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          TORQUE TRAINING... STILL?

          TORQUE TRAINING... STILL?

          Sep 19, 2026
          by
          TODD BROWN

          SOME OF US ARE WILLING to take chance with our equipment. Opting to go with the yet to be tried and true...

          ... can lead to great advantages.

          And, big challenges.

          As I struggled mightily up a rather steep pitch today...

          • 52/42 chainrings
          • 13/26 6 speed cassette

          ... I remembered how tall the gearing was back in the day.

          It was brutal.

          But, one of the benefits we didn't realize back then was forced torque training...

          • high power
          • low cadence
          • in place of gym time

          ... something coaches preach in today's era of super wide gearing.

          So, why was I doing it today?

          Because my super niche 2-speed rear hub from Classified, which replaced the front derailleur dual chain rings...

          ... has been acting up for the last 2 weeks.

          And died today.

          Leaving me with the lowest gear of a 46 in front x40 in back.

          Manageable on most road climbs...

          ... swear-inducing on the dirt steeps I faced throughout today's epic URBN GRVL ride.

          I've had the system for just over 2 years,
          and it has been great.

          Superior, I think, to traditional 1x most cats are running offroad.

          Because the Surf N Summit is fast approaching...

          ... I'm in a real pickle.

          Classified is based in the Netherlands...

          ... which is much father away than the hinterlands.

          They have few dealers in the states.

          Hopefully, they'll get back to me in time to get the system functioning like the racewinning force it has been.

          It was a risk when I purchased it,
          and I don't regret it at all.

          It's that good.

          ===

          166.2 lbs/12.6%
          8ish hours sleep
          630ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
          163/186/-24 per Strava Relative Effort (whatever that means)

          What I'm reading: Full Black, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THIS CHAING HURTS

          THIS CHAING HURTS

          Sep 18, 2026
          by
          TODD BROWN

          STAYING ON TOP of the maintenance game never seems like it's gonna pay off. It's a constant steady drip on our time and wallets...

          ... until it's not.

          Then, it's chunky.

          I was reminded of this today by reader Roberto (not his real name).

          Here's the chat transcript:

          Are wax chains supposed yo make any noise when shifting? When i freshly wax it shifting into the lighter gears, sounds smooth, but sometimes when I shift to the harder gears a little bit of a clink

          hmmm usually it's the opposite. noisier in the larger rings. generally, they are super quiet until they need more wax. I prefer Ceramic Speed UFO. Is your chain new and the cassette old?

          Yes chain is newish first rewax cassette is year old got a new tri bike last year

          that's probably the problem. old chain was probably stretched and the old cassette is so worn it doesn't play nice with new chain. get a chain wear tool so you can stay on top of the changes in the future and extend the life of the cassette and front rings, too.

          Ok will do. Im sure there is videos on how to use one

          it's super easy. this is a good reminder for me to change my gravel bike chain... blog post inspo received.

          Getting a new roadie soon so im gonna order a kit to match look out for order here soone

          You might see a good match here: https://pedalindustries.com/pages/insiders ... haven't released these just yet.

          Did you notice how I slyly worked in a shameless promotion to the convo?

          There's like a million color options.

          https://pedalindustries.com/pages/insiders

          ===

          165.4 lbs/12.6%
          8ish hours sleep
          630 anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
          153/128/24 per Strava Relative Effort (whatever that means)

          What I'm reading: Foreign Influence, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          SHIFT I HATE

          SHIFT I HATE

          Sep 17, 2026
          by
          TODD BROWN

          DO YOU KNOW WHY WE SAY If it was easy everyone would do it? It's not just because it's true, it's also because for those of us who are doing the hard stuff...

          ... we need to know there's a reason.

          We do things we hate to do.

          Here's a few of mine..

          • pullups
          • pushups
          • box jumps
          • stretching
          • going to work after a glorious morning riding
          • hanging on the back of the group until I literally see stars
          • skipping the cookies and cake and ice cream

          ... and I could go on.

          If we are doing things like the above so much,
          if it really is that hard to be consistent...

          ... what is driving us?

          A couple of things.

          One, it gets easier once we get started.

          Two, it becomes habitual, part of operating system.

          Three, the really big one...

          ... we know.

          We know this is the path to mastery...

          ... and few are we, the willing and committed.

          To arrive at our stated destiny.

          ===

          165.2 lbs/12.6%
          8ish hours sleep
          750 anti-oxidant level
          Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
          Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
          157/148/8 per Strava Relative Effort (whatever that means)

          What I'm reading: Foreign Influence, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THIS ONE CHANGE MADE A HUGE DIFFERENCE

          THIS ONE CHANGE MADE A HUGE DIFFERENCE

          Sep 16, 2026
          by
          TODD BROWN

          WE ALL HAVE THAT FRIEND who we train with, who is about the speed, or even a little slower. Then, all of the sudden, seemingly out of the blue...

          ... they are a lot faster.

          Leaving us in the dust.

          What gives?

          Just yesterday I was on the war path with one of these cats. 

          We'd opted to take a gravel route of the usual group ride, and if we reallyreally got after it...

          ... we'd meet/beat the group at the finish.

          And romp we did.

          I knew we had a shot because of his newly found powers.

          And, I knew how he got them.

          Because I asked.

          Bro, your a lot faster and leaner.

          It's my wife's fault.

          Howso?

          Well, she changed up her diet and she does most of the cooking and we're eating a lot cleaner.

          If it's that easy then...

           ... why aren't we all doing it?

          Maybe we don't know what eating clean is?

          Here's my super simple rule...

          ... If I can identify the ingredients it's clean.

          Steak,
          easy.

          Mr. Bachan's Japanese Teriyaki Sauce Surfergirl wants to smother it with,
          not so much - probs not clean.

          Corn on the cob,
          easy.

          Dorito's corn chips,
          impossible - def not clean.

          What is the one change we can make today that would make a huge difference in our performance?

          Do it.

          Then, stack it...

          ... with the next change.

          Yes, it's that easy.

          It just takes a bit of time for the results to show...

          ... fortunately, most of our competitors don't have time for that.

          ===

          165.8 lbs/12.7%
          8 hours sleep
          790 anti-oxidant level
          Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
          Lower Body: 40 box jumps (24"), nordic curls, heel and toe raises
          160/168/-8 per Strava Relative Effort (whatever that means)

          What I'm reading: Foreign Influence, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THERE ARE SOME DOOZIES OUT THERE

          THERE ARE SOME DOOZIES OUT THERE

          Sep 15, 2026
          by
          TODD BROWN

          THERE ARE SO MANY INFOOLENCERS yaking for our attention on myriad platforms. It creates all kinds of noise and... 

          ... makes discerning the truth challenging.

          Impossible even.

          I was reminded of the dangers of expert opinions today listening to The Marketing School podcast titled...

          ... How McKinsey Helped Nike Lose $223 Billion.

          With a B.

          TLDL: they hired a guy who didn't understand the business, and he leaned into all the new fangled, cool kid ideas, in the process destroying the brand.

          Some were so stupid it was stunning.

          Which reminded me of the Time-Crunched Cyclist podcast I'd listened to the day before...

          ... The Five Self=Coached Cycling Mistakes That Keep You Stuck.

          TLDL: he states we're too unenlightened to coach ourselves, hire his firm.

          Along the way apologizing for being so harsh. Except I didn't find it as harsh as it was condescending and self-serving.

          I shared the above, so I could share this...

          • we need to expose ourselves to new ideas
          • test them out well before it matters
          • implement the best

          ... using our common sense, listening to our inner voice, for the win.

          Are there good coaches and consultants.

          Absolutely.

          As the great Charlie Munger said... 

          ... Show me the incentive, and I'll show you the outcome.

          ===

          166.4 lbs/12.7%
          7ish hours sleep
          540ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
          161/172/-12 per Strava Relative Effort (whatever that means)

          What I'm reading: Foreign Influence, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          FAMILY FIRST. REALLY?

          FAMILY FIRST. REALLY?

          Sep 14, 2026
          by
          TODD BROWN

          LOOKING AROUND AMONGST OUR FRIENDS we often see what really drives them. It's not at the races or the slaying rides where this shows up...

          ... it's at the events they miss.

          Huh?

          Yeah.

          You know, we have this epic ride coming up.

          It's not race, it's a social adventure.

          From the beach to the mountains...

          ... the kind of thing you wanna do for the pure challenge.

          And.

          To blow your friends' minds...

          ... Yeah, I rode from Dana Point to Big Bear last Saturday.

          WHAT?!

          Yep, really fun.

          No way!

          Here's the dill.

          A few have shared...

          • planning Xterra with daughter
          • family half marathon with most of family in Long Beach
          • flying to Chicago to support daughter at Chicago marathon

          ... their reasons for missing this year.

          Here's what I can tell ya about each one of these cats...

          ... they have grown awesome, loving families.

          Nothing better.

          In case weekend of 10.10 is open for you...

          ... it's an open invite: https://pedalindustries.com/collections/surf-n-summit-collection 

          ===

          166.2 lbs/12.7%
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
          160/168/-8 per Strava Relative Effort (whatever that means)

          What I'm reading: Foreign Influence, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          ANY SYSTEMS READY TO GO?

          ANY SYSTEMS READY TO GO?

          Sep 13, 2026
          by
          TODD BROWN

          WE ALL WANNA BE BETTER, at least that's what we tell ourselves. Anybody listening to us drone on about the initiatives we're gonna take...

          ... might possibly be convinced we really want the prize.

          But, do we?

          Could our actions convict us?

          Better question.

          What's it gonna take?

          Not the big crazy actions,
          that's for sure.

          We'll never get those done,
          because they are big and crazy.

          The real secret...

          ... having a system to be a little better every day.

          And, sticking to it.

          One of my systems is to weigh myself each morning. I get instant feedback on the previous day(s) nutrition choices. It's a simple way to stay in tune with any changes I may have/have not made...

          ... like I'm thinking my adding 5lbs in the last month is a direct result of the predicted 2-3% gain predicted by consistent creatine intake.

          Worth it?

          ===

          166.2 lbs/12.7%
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
          160/168/-8 per Strava Relative Effort (whatever that means)

          What I'm reading: Foreign Influence, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          SIRMIXALOTS GRAND MASTER GRAVEL

          SIRMIXALOTS GRAND MASTER GRAVEL

          Sep 12, 2026
          by
          TODD BROWN

          DEPENDING ON THE LOCALE, there can be a lot of ways to get out and cover some ground. Some areas are all paved, others all single track, others lots of gravel...

          ... they're all a blast.

          Which is best?

          I dunno.

          But, I can tell you this, where we are, mixing it up on a gravel bike is a great way to get out...

          ... and skip most of the lights, and traffic.

          Like today.

          The first 90 minutes were mostly dirt...

          ... with nearly 30 minutes at threshold or above.

          Meeting up with a slaying group ride on the road...

          ... pushed me to my limits and stacked on the intensity.

          From there it was a JRA road, gravel and single track.

          I love rides that...

          • mix up the surfaces
          • skip most high traffic areas
          • and traverse lots of interesting terrain

          ... for the pure adventure.

          The biggest and best one of the year is just 4 weeks away...

          • Sunrise to sunset
          • from Dana Point
          • to Big Bear

          ... and you're invited.

          All the details are here:  https://pedalindustries.com/collections/surf-n-summit-collection

          https://pedalindustries.com/collections/surf-n-summit-collection

          ===

          166.8 lbs/12.8%
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
          164/192/-29 per Strava Relative Effort (whatever that means)

          What I'm reading: Foreign Influence, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248


          View Details
          JRA

          JRA

          Sep 11, 2026
          by
          TODD BROWN

          BEING THE DEDICATED ADDICTS that we are, we eventually learn the jargon that sets us apart from the commoners who consider themselves in the know, but...

          ... are actually far from it.

          Neophytes.

          Anybody who's worked in a bike shop, particularly the service area has heard the phrase...

          ... I was just riding along.

          And, said to themselves under muffled breath, while inconspicuously rolling their eyes...

          ... JRA.

          What follows JRA...

          • my X broke
          • my Y stopped working
          • my Z fell off and disappeared

          ... is always entertaining.

          Not that it hasn't been heard before,
          but the way it is camouflaged...

          ... as if it is somehow the shop's/mechanic's fault.

          Yet, I digress.

          Because what I really wanted to point out is how much fun it is to move about the country...

          • breathtaking sunrises
          • quiet, forgotten roads and trails
          • daylight giving way to a moonless, star-filled sky

          ... and see so many amazing sites. 

          While we are...

          ... JRA.

          ===

          167.2 lbs/12.7%
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
          155/144/11 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostle, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THAT FEELING

          THAT FEELING

          Sep 10, 2026
          by
          TODD BROWN

          SOMETIMES when we're out riding, the feeling is just right. Like we could just keep going forever...

          ... and never stop.

          Why is that?

          I honestly don't know.

          It just happens.

          And, when it does it's magical.

          Like this evening.

          There I was, about an hour in.

          On my gravel bike, connecting the...

          • trails
          • roads
          • single tracks

          ... and missing all the traffic stops and lights.

          Slipping into the zone...

          • HR 130ish
          • PWR 220ish

          ... slicing through town with nary a stop.

          And loving it.

          ===

          166.2 lbs/12.7%
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
          160/175/-16 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          IF I HAD A DOLLAR FOR EVERY TIME THINGS LOOKED HOPELESS...

          IF I HAD A DOLLAR FOR EVERY TIME THINGS LOOKED HOPELESS...

          Sep 09, 2026
          by
          TODD BROWN

          FOR BETTER OR WORSE, as athletes we are really, really good at enduring. When things look absolutely hopeless...

          ... we press on.

          Is that a good thing?

          That's an honest question...

          ... with an unknowable answer.

          Because choices stack.

          Accumulate.

          Tangent: when I had my pager business, my landlord, an old sage and jeweler by trade, told me the worst thing he ever did was keep switching careers. That it was best to lock in, and go in search of mastery.

          Welp, I could see the writing on the wall and sold the pager business.

          After that, I took his advice,
          and can honestly say:

          If I had a dollar for every time things looked hopeless and gave up...

          ... I'd be broke.

          In sports...

          ... we be _____?

          In relationships...

          ... we be _____?

          As students...

          ... we be _____?

          There is, of course, a point where things are hopeless, and we gotta/outta sell, but, if there's anything most of us can bank on it's that...

          ... there is such a thing as a second wind.

          Reaching the finish/the goal usually just takes a little more than we initially thought we could give.

          And, so, we endure.

          ===

          166.2 lbs/12.7%
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
          160/175/-16 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          IT'S NOT PERSONAL, IT'S...

          IT'S NOT PERSONAL, IT'S...

          Sep 08, 2026
          by
          TODD BROWN

          SOMEHOW WE FEEL IT'S OKAY to do whatever it takes to win, even if it means clobbering our friends. Ok, not all of us, but...

          ... definitely some of us.

          We might feel, think, say...

          ... It's not personal, it's racing.

          Shoot, one of my frenemies said this to me after a recent race post sucking my wheel for miles...

          ... Sorry about doing you dirty back there.

          All that to say, It's okay to make things personal.

          Not all things. 

          But, I'm definitely making The Wall personal.

          It's the next to last climb...

          • .88 miles
          • 7.1% average grade
          • my PR is 4:16, Kevin Vermaerke (yeah, the UAE one) owns the KOM, 3:06

          ... on our Tuesday Morning World Championships.

          While I'm not sure I'll ever best my current PR, set 8 years ago on a perfect day...

          • weight down in the 150s
          • great pace set by Zach Lloyd
          • amazing road bike I shouldn't have sold

          ... I do wanna get back to regularly hitting 4:40ish vs the 5:24 I did today.

          When we set personal challenges like this,
          it's motivating only to ourselves,
          but pays off everywhere else.

          It's fitness and mental fortitude we can tap into on demand.

          ===

          166.6 lbs/12.6%
          6ish hours sleep
          540ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
          160/176/-16 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          IT'S TOO HARD TO EXPLAIN

          IT'S TOO HARD TO EXPLAIN

          Sep 07, 2026
          by
          TODD BROWN

          DO WE KNOW WHY we do really hard stuff? I mean, really? We keep doing them. Like a young mother who, during the midst of labor, swears she'll never go through childbirth another time...

          ... and choosing to do it again.

          There's something we know, 
          but can't put our fingers on.

          As the great Carl Jung put it...

          ... Man needs difficulties. They are necessary for health.

          It's not the difficulty that repeatedly pulls us back...

          ... it's the joy we experience on the other side.

          Like the insanity of starting a gravel ride at Dana Point, in predawn hours...

          • pavement
          • to gravel
          • to singletrack
          • to gravel
          • to pavement
          • to single track
          • to gravel

          ... and clearing the final summit above Big Bear, as the sun drifts away.

          If we did alone, it would be courageous...

          ... if we did it with friends, it would be the memory of a lifetime.

          As the great Terry from Mesa told me today...

          • it's your 6th year
          • I'm feeling fit
          • I'm coming

          ... I'm always busy.

          I'm in.

          Are you?

          ===

          Do you know any of these cats?

          Previous Finishers

          Henri Kavaja (1)
          Michael Gould (1)
          Richard Brown (3)
          Mike Maderos (1)
          Richard Ramsey (3) <12 (1)
          Josh Wolff (2)
          Chris Hill (1) <12 (1)
          Spencer Roundy (3)
          Michael Foster (4)
          Ron Barrett (1)
          Todd Brown (4) <12 (1)
          Terry Butler (1)
          Brennan Sizemore (1)

          (times finished)

          <12 - completions under 12 hours elapsed time.

          ===

          165.2 lbs/12.6%
          8ish hours sleep
          540ish anti-oxidant level
          Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
          154/139/15 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          AN ADVENTUROUS PACE

          AN ADVENTUROUS PACE

          Sep 06, 2026
          by
          TODD BROWN

          A TRUE ADVENTURE requires a pace that is fast enough to get to the destination, yet slow enough that all can...

          ... make it to the finish. 

          It's a fine line.

          Shackleton had is crew on a boat.

          Pacing wasn't the issue...

          • hazardous journey
          • low wages
          • bitter cold
          • long hours of complete darkness
          • honor and recognition in event of succeess

          ... so much as outright danger.

          In this case,
          all the men needed was the hope of success.

          Which is what a proper pace should be...

          ... given an adventure of epic proportions.

          The Surf N Summit may not be a novel exploration of the Antarctic, but it does require...

          • manageable heart rate, low power
          • lots of food and drink
          • solid equipment

          ... because, it's a legit journey from the sands of Dana Point to the peaks of the San Bernardino mountains above Big Bear.

          If you're in, go here now: https://pedalindustries.com/products/surf-n-summit-california-10-10-26

          ===

          165.2 lbs/12.6%
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
          156/153/3 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          SELLING ADVENTURE

          SELLING ADVENTURE

          Sep 05, 2026
          by
          TODD BROWN

          WE SHOULDN'T NEED TO BE SOLD on adventure. It's in our DNA. Yet, often we are distracted and timechallenged and thinking...

          ... we are way too busy.

          But,
          life is short.

          And,
          as the great Ferris Bueller said...

          ... it comes at you fast.

          Adventures, however...

          • can be daunting
          • involve the unknown
          • create lasting memories

          ... which is why we go for them.

          Especially, if we are/have...

          ... enlisted our posse.

          On October 10th, we'll be riding the Surf N Summit for the sixth time this year.

          The first two times...

          • massive heatwave
          • crazy early snowstorm

          ... we failed.

          Last year, for the first time, everyone made the summit before sunset.

          it's not for the timid,
          those afraid to fail,
          the unprepared...

          ... it's for the adventurous souls who dare what others fear to dream.

          https://www.strava.com/activities/16111728104

          I'm In!

          ===

          165.2 lbs
          7.8ish hours sleep
          540ish anti-oxidant level
          Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
          1560175/-15 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          THE RING LEADER

          THE RING LEADER

          Sep 04, 2026
          by
          TODD BROWN

          EVERY COMMUNITY has a ringleader. The cat who's constantly inviting to do some ride or run or adventure or race. They're usually mostly fun...

          ... and sometimes absolute slayers.

          Even that's fun.

          Why does the ringleader lead?

          Because, literally, the more the merrier.

          Who appoints the ringleader?

          Nobody, it's more of an inner calling.

          Who supports the ringleader?

          Those looking for a good time.

          Who pays the ringleader?

          Everyone,
          just by showing up.

          Somecommunities don't have a ringleader...

          ... they're waiting for us to show up.

          And lead.

          ===

          164.8 lbs
          8ish hours sleep
          540ish anti-oxidant level
          Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
          151/122/28 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

           

          View Details
          WHEN IT GETS ROUGH

          WHEN IT GETS ROUGH

          Sep 03, 2026
          by
          TODD BROWN

          IT DOESN'T TAKE A GENIUS to know we can go faster over a smooth surface than we can over rough terrain. That's why the most powerful sprinters...

          ... race on the track.

          Indoors at the highest levels.

          The rest of us get it done over...

          • new tarmac
          • gravel roads
          • rowdy single track

          ... whatever we get served up.

          Where we still need to put down the power,
          whether sprinting or just plain ol' racing.

          Here's the dill.

          If we only ever train our sprinting on the most perfectist of surfaces...

          ... we're probably gonna stink it up, when it gets rough.

          Practicing stomping on the pedals when it's...

          • chunky
          • slippery
          • torn to pieces

          ... is a skill worth honing.

          We've got to be able to perform excellently over all conditions.

          When it gets challenging lower pressure in the tires is better...

          • roll faster
          • better grip
          • faster cornering

          ... just like is in our souls when life gets topsy turvy.

          Lower the pressure.

          Which reminds me of a dear friend, the great Fritz Tomasello. who insisted we add backpack straps to the RaceDay bag...

          ... so he could carry his bike from the car to the track.

          That's how pristine the indoor tracks are.

          ===

          164.8 lbs
          8ish hours sleep
          540ish anti-oxidant level
          Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
          155/138/16 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          CHALLENGES CALL

          CHALLENGES CALL

          Sep 02, 2026
          by
          TODD BROWN

          THAT MONUMENTAL CHALLENGE calls to us, challenging us to prepare and be ready and we answer the call with all we've got. Not just going through the motions...

          ... this time.

          Willing to do the impossible.

          We've tried before.

          Many times.

          Only to fail.

          Shattered.

          We reconstitute.

          To vanquish.

          Yet again.

          Not trying, doing...

          .. the impossible.

          ===

          165.6 lbs
          8ish hours sleep
          540ish anti-oxidant level
          Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
          157/151/5 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          WHAT'S THE WORST THING THAT COULD HAPPEN

          WHAT'S THE WORST THING THAT COULD HAPPEN

          Sep 01, 2026
          by
          TODD BROWN

          MIND CONTROL is a thing. Especially on the start line when the energy is sky high due to...

          ... a cocktail of tapering and caffeine.

          It
          takes
          real focus.

          Just look at your "resting heart rate"...

          ... pumping like an outta shape donut eater on an outta control treadmill.

          We aren't even moving,
          because we are thinking about everything.

          How do we calm that down,
          achieve serenity?

          This is important because if we don't get control our emotions we're going to be leaking all kinds of energy we're going to need later on.

          Here are my top 5...

          5. breathe deep, breathe slow
          4. take in the craziness in the competitors' faces and just laugh - cuz it is funny
          3. sit on the top tube, rest on the bars
          2. close your eyes and trust your training

          ... and drumroll

          ... 1. race more so these feelings are welcomed

          Oh, one more.

          For hecksakes...

          ... get to the venue early.

          Like 2 hours early so we can go through our launch sequence calmly.

          Which brings up the ohso obvious.

          Have your raceday bag loaded the night before, with everything you (could) possibly need.

          Ok. 

          There's a lot more, 
          but those are the basics...

          ... before we unleash our mighty fury.

          ===

          165.6 lbs
          7ish hours sleep
          540ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
          158/157/0 per Strava Relative Effort (whatever that means)

          What I'm reading: The Apostles, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          IS THERE REALLY AN OFFSEASON?

          IS THERE REALLY AN OFFSEASON?

          Aug 31, 2026
          by
          TODD BROWN

          HOW ARE WE SUPPOSED TO MAINTAIN FITNESS if there are offseaons? It's a fair question and one that deserves...

          ...  a fair answer.

          I have my theory.

          And it goes like this...

          • get after it 2x/week
          • keep stacking the base
          • never get out of our routine

          ... there is no offseason.

          But, there is an onseason.

          What's the difference?

          Look, we have to have a baseline of fitness.

          For me, that means being somewhat respectable on the group rides.

          If I let my fitness drop the point where I'm getting dropped quick,
          that's dialed back too much.

          When it's onseason, that means...

          • I'll be charging the group rides
          • stacking more endurance miles
          • perfecting the every aspect of the routine

          ... everything gets dialed up.

          Yeah, I thought of this as I yanked the gravel wheels off,
          and mounted the road wheels.

          Sticking with my commitment to hit the Tuesday Morning World Championships tomorrow...

          ... and shoot for a respectable sub-5 minute up The Wall.

          ===

          166.2 lbs
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 20 split squats, nordic curls, box jumps, heel and toe raises
          153/123/29 per Strava Relative Effort (whatever that means)

          What I'm reading: The Last Patriot, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          WHAT'S NEXT?

          WHAT'S NEXT?

          Aug 30, 2026
          by
          TODD BROWN

          THE KIDS ARE BACK IN SCHOOL. Things haven't changed much. Some sit in back semicheckedout...

          ... others up front and eager.

          Just like a new race season.

          As we head into fall...

          • there's still a mess of events calling out to us
          • bombarding our inboxes
          • popping in the socials

          ... we still have choices.

          Before we choose what's next...

          • goals accomplished
          • unforgettable memories
          • regrets of missed or untaken opportunites

          ... reflecting/celebrating/acknowledging might be the best next event.

          ===

          165.2 lbs
          8ish hours sleep
          540ish anti-oxidant level
          Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 60 split squats, nordic curls, box jumps, heel and toe raises
          156/142/14 per Strava Relative Effort (whatever that means)

          What I'm reading: The Last Patriot, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          MORE AI SLOP?

          MORE AI SLOP?

          Aug 29, 2026
          by
          TODD BROWN

          UNDERSTANDING AI QUERIES, for most of us, is like understanding pig latin. If we don't have the key...

          ... it's meaningless.

          Want proof?

          Ok.

          Rider X is a fast,
          and uncoached.

          Prepping for an upcoming, highly competitive gravel race...

          ... he had a sit down with Coach ChatGPT.

          The recommended protocol?

          Mostly endurance, but per ChatGPT I should as some higher zone work at the end of the ride to simulate race conditions.

          Am I the only one who sees a problem with that?

          Other than the fact that every romping gravel race I've ever done has started out like an XC race...

          • completely pinned until the selections are made
          • threatening to settle in before hitting it hard, again
          • to the eventual war of attrition where riders finish mostly alone

          ... I'd say it's spot on.

          lol.

          So, yeah, as long as everyone agrees to save it to the last 30 mins then Coach Chat has it nailed.

          In training...

          • most of roll out,
          • then, gradually warm up
          • finally put in some good efforts 

          ... which is probably why things unfold as they do.

          Look, there are certain people I ping for their opinion knowing that whatever they suggest...

          ... the opposite is the best course of action.

          With Coach Chat, it's not Be careful what you ask for as much as its...

          ... Be careful how you ask.

          ===

          164.6 lbs
          7.5ish hours sleep
          540ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
          160/163/-3 per Strava Relative Effort (whatever that means)

          What I'm reading: The Last Patriot, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
          GETTING DESTROYED FOR THE WIN

          GETTING DESTROYED FOR THE WIN

          Aug 28, 2026
          by
          TODD BROWN

          SINCE IT'S SO TEMPTING to sandbag, we should never be surprised that it goes on. At all competitive levels...

          ... it's a thing.

          But,
          why?

          To get an easy V.

          Where's the victory in that?

          For the day to day group rides and non-A races...

          ... we should be lining up the monsters.

          Who are going to push to our very limits...

          ... destroy us.

          That's winning.

          Ya know what else it is?...

          ... putting ourselves in position to win the ones that matter.

          ===

          164 lbs
          8 hours sleep
          540ish anti-oxidant level
          Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
          153/120/33 per Strava Relative Effort (whatever that means)

          What I'm reading: The Last Patriot, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248


          View Details
          WHY DO BODY WEIGHT EXERCISES

          WHY DO BODY WEIGHT EXERCISES

          Aug 27, 2026
          by
          TODD BROWN

          THERE ARE A LOT OF WAYS to get stronger on the bike. Whether we want to climb better, fly on the flats or lay down obscene sprints...

          ... we need more power.

          How do we get it?

          Akshully go to a gym,
          lift heavy at home,
          body weight.

          They all work.

          Lately, I've been in love with the body weight stuff.

          Not just the pullup an pushup stuff...

          ... but, high rep leg work.

          Till.
          It.
          Burns.

          Yeah, it produces the same I can barely walk feeling...

          ... after rattling 'em off.

          And, I'm rightly winded to prove it.

          The reason I'm really digging these is...

          • plain ol' grinding up a long climb
          • pushing hard the final minute to the top
          • poking my nose in the wind for way longer than normal

          ... the fatigue resistance it seems to be building.

          I feel the fatigue building,
          and I seem to be able to deal with it better than high weight, low rep.

          It feels so good,
          I love it.

          ===

          163.8 lbs
          8 hours sleep
          540ish anti-oxidant level
          Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
          Lower Body: 0 ATG air squats and 50 split squats, nordic curls, box jumps, heel and toe raises
          155/128/27 per Strava Relative Effort (whatever that means)

          What I'm reading: The Last Patriot, Brad Thor
          What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

          https://www.strava.com/athletes/10248

          View Details
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