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    toddblogprofile.png__PID:642f8300-0b96-42d5-8551-889f1d639b6e

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    Strava Widgets Styling

    Get RaceDay Ready


    A LITTLE KNOWN BENEFIT OF ALTITUDE CAMPS

    THERE ARE A LOT OF REASONS to go to altitude camps. We've heard, read, watched the uber pros regularly go for weeks at a time and then...

    ... come back to earth and fly.

    Okay.

    But, why?

    Well, here's one I forgot about,
    until I started staying at 11,000' at my sis' in Breck.

    We lose weight...

    • appetite suppressed
    • energy to stay alive
    • dehydration

    ... when living above 10,000'.

    Be careful.

    Eat, like normal, even if it takes a bit of effort.

    Make sure we're peeing normally, or more than normal.

    Keep doing the strength we normally do.

    If we do that, our bodies are still working harder to stay alive and we'll ideally hang on to the muscle...

    ... and still shed some flubber.

    ===

    162.5 lbs 
    8ish hours sleep
    610 anti-oxidant level
    Upper Body: 75 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    173/184/-11 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    RACELAX

    SOMETIMES PRE-RIDING the course can get a little too real. I'm just gonna say right now, the following is not...

    ... for those in denial.

    Of the way things are.

    On raceday.

    'Cause this morning, YoungScott and I met up to pre-ride the biggest climb on our upcoming 'A' race.

    We jump in the PEDALvan and head through town to the mountains.

    It's his first time to Leadville and he's excited.

    I've been here a bunch and I'm excited for him,
    and to show him the secrets.

    Then it hits me,
    just like on raceday.

    Kid, we gotta make a pit stop.

    I pull in to CircleK to take care of business...

    ... the ragged creatures of the night are lined up to use the can.

    Now, it's like waiting outside the portapotties on raceday.

    We bounce to the next gas station...

    ... just in time.

    Now, I'm not saying we need to practice station hopping on raceday, but I am saying...

    ... it pays to practice on those early morning rides where the group isn't gonna wait.

    Get up early...

    • to do what we gotta do
    • before we reallyreally gotta do
    • and there ain't time or place go git 'er done

    ... on raceday.

    ===

    164.6ish lbs 
    7.5ish hours sleep
    5500 anti-oxidant level
    Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    176/207/-31 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    TAPERING

    WHEN AND HOW TO TAPER can be a mystery for the new and experienced. Over time we can get better at knowing out bodies. But...

    ... doing it right isn't just a physical thing.

    IMHO

    I like to look at...

    • mind
    • body
    • soul

    ... three areas.

    What I'm aiming to do when I taper is to bring each of these areas back up to full strength.

    Because let's face it...

    ... two weeks out from the 'A' race we're feeling pretty taxed.

    Of course, I'm going to cut back on the volume.

    The week before the week before, my volume is usually around two thirds of my biggest week.

    And the week of the event, I drop it down another third.

    If 18 hours is the biggest week,
    then 12ish hours,
    and 6ish.

    While the volume drops,
    it's much more polarized.

    Super easy,
    or very short spikey efforts.

    For the mind, 
    the goal is to have all of work squared away by Wednesday the week of the event, and major projects off the table the week before the week before.

    For the soul,
    it's really about resting, getting enough sleep, unplugging from all the nonesense of the world at large.

    That's the intention...

    ... to feel really fast and fresh and confident.

    Usually, I'm able to arrange things so most of that happens.

    And, if it doesn't, well...

    ... it's just a bike race.

    ===

    164.6ishlbs 
    8ish hours sleep
    610 anti-oxidant level
    Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    171/185/-13 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    POSITIONING

    WE PAY THOUSANDS for just the right equipment, yet often skimp on getting the position perfected. Because...

    ... it's an extra cost and takes time.

    We aren't sure it's worth it.

    The thingaboutitis...

    ... get it right and the results make everything mo' bettah.

    Lemme share two stories with ya.

    One bike.

    One biz.

    My recently eversoslightly adjust cleat position quest was worth all the effort and extra travel...

    ... I haven't seen my legs register 50/50 balance on output.

    Ever.

    Always slight off.

    And, I could tell...

    • more efficient
    • more comfort
    • more confidence

    ... at the end of a ride.

    Businesses spend a lot of time, effort and money to position themselves in the market place.

    So, today, when I realized I was basically out of my favorite chain wax from Ceramic Speed...

    ... I got online to order more.

    Out of stock everywhere.

    But, I'm in Park City UT and I know...

    • a legit pro shop
    • always high end, drool worthy bikes
    • and super excellent service department

    ... a Contender Bikes shop here.

    Knowing it was a long shot, but not, because of who they are, I called up.

    You got Ceramic Speed UFO All Conditions?

    Yep, 3 bottles.

    See you soon.

    That's called brand positioning.

    ===

    164.6 lbs 
    8ish hours sleep
    490ish anti-oxidant level
    Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    173/191/-19 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IF I HAD TO GUESS

    FOR ANY NUMBER OF REASONS, all our very specific preparation for the demands of the racecourse might be for naught. The race will go on…

    … just not as we’d planned.

    Adjusted.

    Usually because of…

    ·      Weather

    ·      Social strife

    ·      Permitting issues

    … safety concerns.

    I’m looking at just that for my ‘A’ race in Leadville.

    Part of the course burned down.

    They tried an alternate route, more…

    ·      singletrack

    ·      climbing

    ·      rocks

    … during the stage race.

    Logistically those stages probably won’t piece together cleanly.

    They’ll have to come up with something unique for the hundred.

    If I had to guess…

    …the mileage will be a little less,
    and the time a little longer.

    No matter how they put the course together…

    … we’re all gonna PR.

    Which is perfect because PRs are better than podiums.

    ===

    163 lbs 12.5%
    6ish hours sleep
    490ish anti-oxidant level
    not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    178/182/-16 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    DOWN 6 LBS + A HACK

    RACING AT ALTITUDE has challenges all on it's own. Besides the obvious, the weather can be extremely unpredictable. There really is...

    ... no substitute for just being up there.

    I've tried 'em all.

    Altitude tent,
    √.

    Sauna or smokin' hot baths,
    √.

    Riding when it's a million degrees,
    √.

    That last one, I did today.

    Laid out a pretty challenging route to simulate the 'A' race...

    • 80 miles
    • 8000' of vert
    • 90º w/high humidity

    ... and boy, was I suffering in that heat.

    Context please.

    Okay...

    • I rolled out weighing 163.6
    • Drank 6 bottles + a popsicle
    • Got home, ate a ton of frozen acai + 20 ounces Liquid IV + 16 ounces chocolate milk

    ... then, got on the scale en route to shower.

    157.8!

    Was it good altitude training?

    Well, it was hot.

    More importantly, I was forced to push through when I just wanted to quit.

    HR high,
    Watts low.

    Was it a good readiness test?

    Yes, I think so...

    • 100'/mile elevation gain
    • Blistering heat
    • 13 mph ave.

    ... exactly the speed I need to turn in two weeks.

    Time to recover and taper.

    Oh, about that hack.

    The pic above is a 3-gallon container...

    • frozen Sambazon acai
    • 100 servings
    • $161

    ... Walmart.com ships it with dry ice.

    Couldn't wait to get home and start scooping to my hearts content today and cool my core while getting in carbs.

    ===

    163.6 lbs 12.5%
    7ish hours sleep
    490 anti-oxidant level
    not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    181/251/-70 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    SCREEN MANAGEMENT

    STARING AT GLASS all can be a fools errand. We think we're productive only to find out we're just busy. And...

    ... it can leak over to our training.

    We think we're fast,
    only to find out we're just fit.

    Some context for ya.

    While I was killing time waiting two hours to see my bike fitter (look, LA traffic on a Friday is a bear - better to drive up early for a 4pm appt)...

    ... I popped into a local coffer shop, 
    busted out my laptop.

    The keyboard cowboy quickly slipped into flow and got a whole bunch of endo the week clean up done.

    It occurred to me...

    ... I think I'm more focused with a single, small screen vs the 3 display set up in the office.

    And if that's the case...

    ... how does that transfer to the growing screens on our machines?

    Back in the day...

    • Avocet - time, miles speed
    • Cateye - same but cooler
    • Polar - same with HR

    ...  ittybitty screens, which weighed nothing.

    Here's the dill.

    While increased computer size and weight ain't nothing...

    ... the cognitive load might weigh us down.

    Or, worse...

    ... keep us focused on all the wrong things.

    Thinking we're making headway...

    ... vs just gettin' after it.

    Maybe that's why, as I've shared before, races under an hour...

    • XC
    • CX
    • Crit

    ... I prefer to just put the little beggar in my jersey pocket.

    And rip.

    ===

    164 lbs 12.5%
    7.5ish hours sleep
    710ish anti-oxidant level
    √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    1681/135/25 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THE OVERNIGHT SUCCESS

    WE'VE ALL HEARD OF THE OVERNIGHT SUCCESS. In fact, we've probably seen more than a few and wondered...

    ... how they did that?

    Might have even been us people are wondering about.

    Well, here's the dill...

    ... nobody understands the overnight success like the athlete who navigated the dark hours.

    The...

    • predawn workouts
    • post kids-to-bed gym
    • back at the desktop because we hit the blacktop during the day

    ... efforts nobody sees.

    I was thinking about that today because we've had some remarkable breakthroughs this month.

    From cracking accounts that took years to get to setting up collaborations with brands who previously turned us down.

    It's exciting stuff, and a reminder the overnight success...

    .. is just an athlete or human or business who persisted.

    Even when they didn't want to,
    when it looked hopeless,
    exhaustion a constant.

    Or, as the great Dylan Thomas wrote....

    Do not go gentle into that good night...
    ... Rage, rage against the dying of the light.

    ===

    164 lbs 12.5%
    8ish hours sleep
    650ish anti-oxidant level
    √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    168/155/9 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    BREAKING UP THE VISUAL FIELD

    AT SOME 'A' RACES the field is comprised of 1000s of competitors, and if we want to make things super easy for our support team it's helpful to have a kit that...

    ... breaks up the visual field.

    Like caution tape.

    I learned this design cue way back when I was doing some work with Intense Cycles.

    Their found Jeff Steber had a background in graphic design, and shared why he liked to include a caution tape-like look on some of the bikes and jerseys.

    It stands out.

    Getting ready for Leadville this year, I thought I'd do a twist on the jail break kit from '22 and go with stripes on the sleeves and socks.

    It should stand out, and help the crew see me.

    To see them, I've designed some fancy flags...

    • black background
    • yellow text
    • 12' tall

    ... which should stand out among the chaos at the feedzones.

    I learned the yellow on black trick back when I was running check cashing stores.

    What a life!

    ===

    164.6 lbs 12.5%
    8ish hours sleep
    650ish anti-oxidant level
    √ Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 30 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    168/174/-7 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    DRIVING ME CRAZY

    ONE OF THE TRANSPORTATION CHALLENGES of an A race is not getting there. We've mastered all forms of travel...

    ... or have we?

    I bring this up because even though the Stravathenian's app said my form was 26, a super high value indicating...

    ... big rested, look out world I'm gonna uncork one.

    My legs were trash this Tuesday morning.

    It actually started last Wednesday, on the drive to Show Low. 

    10 hours behind the wheel, while Surfergirl rode shot gun or slept in the back.

    They felt like trash most of the long weekend.

    Driving home Sunday, 
    same result.

    Or worse.

    But Diesel, just get out and walk around.

    I hear you.

    And that kinda helps...

    ... except it was well north of 105º.

    Blazing.

    All I wanted to do was be hauling gas across the desert.

    Which brings up a very salient point...

    • air
    • sea
    • land

    ... travel can suck the life outtuv us. 

    Whenever possible, we need to buffer the big day with some big recuvry.

    As I look forward to my trek to Colorado, and anticipate the same rotten sensations...

    ... I'm askin' How soon should I leave?

    ===

    I should also point out...

    • hitting the bano
    • food intake
    • sleep

    ... travel can mess with all kinds of our "regular" inputs and outputs.

    Plan accordingly.

    ===

    165.2 lbs 12.7%
    7ish hours sleep
    650ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    169/181/-13 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    SHIFTING UP UP OR COPING DOWN?

    GET CLOSE ENOUGH THE 'A' RACE and sooner or later we've got to make a choice. Whether we've publicly declared our intentions or not doesn't matter as much...

    ... as what we tell ourselves.

    And, others.

    Before ...

    • on the start line
    • after the finish line
    • and all points in between

    ... and after.

    I was thinking about this because...

    • things are not going perfect for my prep
    • life is extra superduper busy
    • the race course changes 

    ... and it would be easy to start lining up the excuses.

    Cope.

    Maybe cancel going altogether.

    This pretty much happens to all racers.

    But not us.

    We stay focused on what we committed to...

    ... we shift up.

    ===

    165ish lbs 12.7%
    7ish hours sleep
    700ish anti-oxidant level
    √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    161/135/26 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    GRATITUDE

    AFTER THE 'A' EVENT, regardless of the outcome, the most important thing we can do is...

    ... deconstruct what could have gone better.

    Or, so we're told.

    Heck, I've shared those exact words in the context of selling... 

    ... every great sales professional reviews the process to better prepare for the next sale.

    So, yeah, that would be the obvious thing with racing.

    As well as reinforcing what did actually work.

    After pulling off the family reunion for the last 4 days...

    ... I def had a list of things I wish we'd done better.

    Then I tucked it away.

    Because just like at the end of the race,
    when we cross the finish...

    • our health and abilities
    • the competitors who challenged us
    • the promoters who risk blood and treasure

    ... aren't we just darn grateful we were in on the action?

    ===

    165ish lbs 12.7%
    7ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    164/148/16 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    PREAPARING TOGETHER

    ONE OF THE MORE FUN THINGS we can participate in is preparing for the A race together. From the cold morning meetups, to the long chats about…

    … how it’s all going to go down.

    This time.

    I was thinking about that today because I’d massively discounted Surfgirl’s insistence that we not only cook all the meals at the big family reunion…

    … but, we’d bring all the food for 40ish people for 3 days.

    The van groaned whole way.

    Our son pointed out…

    … Dad you don’t care about food, you eat sardines and beans from a can.

    He had a point.

    Which is not the point.

    The point is what I witnessed the last 3 days…

    • ·      slicing
    • ·      cutting
    • ·      cooking

    … preparing anything together is a socially beautiful and bonding thing.

    Which is why we love getting into the nitty-gritty of race prep…

    • ·      training
    • ·      geeking out on equipment
    • ·      hashing out all the logistics and travel

    … almost as much as racing.

    Sometimes, all times?, even more than pinning on the number and towing the line.

    ===

    165ish lbs 12.7%
    7ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    168/171/-3 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THE CAVE

    THE ANALOGIES  we come up as endurance athletes can be so disconnected from reality because, if we're being totally honest...

    ... it's hard to explain to the uninitiated.

    Let alone those closest to us.

    They're things only we understand, and as soon as we hear it, we're like...

    ... Yeah, totally!

    I thought about this today as we dropped into one our weirder family traditions...

    • from 5 on up to 78
    • wiggling into the openilng
    • crouch crawling the first 30' in pitch black

    ... slithering down into Harris Cave.

    Once we're far enough in, the lava tube opens up into a cavern, then...

    ... pinches down again for another cramped effort.

    Before opening up to yet another cavern where we can stand and feel slightly less threatened by claustrophobia and...

    ... whatever might be lurking down there to get us, should our lights fail.

    Which is analogous to ...

    • forcing ourselves in
    • adjusting and relaxing in the darkness
    • before doing it all again to find out how far we can go

    ... the pain cave we all love and loathe.

    ===

    165ish lbs 12.7%
    8ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    169/171/-11 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    LIFE IS PRECIOUS

    TAKING RISKS these days ain’t what it used to be. Most of us live close to civilization. If we were to take a tumble, emergency medical services…

    … would be helping us, whisking us a away.

    Within minutes.

    I thought about that, plummeting down a lonely dirt road in the middle of nowhere.

    Life and death.

    About 90 years ago, my relatives were working a sawmill they’d built (see pic).

    A young cousin was manning a large log,
    the timber bucked,
    catching him.

    His leg was gashed.

    The others gathered to try and help…

    • ·      50 miles to town
    • ·      horrendous dirt roads
    • ·      no communications, no helicopters

    … but there was nothing they could do.

    He was dead in minutes.

    Prior to stopping at the sawmill site,
    I gotta ping on my cell phone.

    Service is spotty at best out here.

    Our daughter had gone into labor,
    they’d easily made it to the nearby hospital,
    doctors and nurses and all the supplies were ready.

    ===

    Update: mother and baby are happy and healthy!

    ===

    165ish lbs 12.7%
    8ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    167/168/-2 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     

     

     


    >

    THE DIFFERENCE

    KNOWING THE ORIGIN of things can be empowering if we can tie it into who we are and how we operate. But, in today's connected world...

    ... it's easy to operate unconsciously.

    Asleep.

    Which is why I've sold my rather large extended family on the virtues of trekking...

    • no cell service
    • rustic cabins
    • tents

    ... out to the homestead.

    Land my great great grandpappy lived on for 3 years to secure the title...

    • where my grampa rode out the Spanish flu epidemic
    • where my dad spend his summers cowboying
    • where I spent a few days every other year

    ... over 100 years ago.

    Some of the distant cousins still ranch,
    most of us are city slickers.

    Soft. 

    Unacquainted with the land.

    How it...

    • feels
    • smells
    • sounds

    ... when we're living unplugged.

    You know what I'm getting at right?

    The feeling we have when rolling with a group,
    talking and sharing...

    ... because plugging in would distract from the experience.

    Living.

    ===

    164.4 lbs 12.7%
    7ish hours sleep
    700 anti-oxidant level
    √ Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    171/193/-23 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    LOOKING BACK AT TRANSFORMATIONAL

    [as I prep for my A race, I thought I'd look back how I felt the last time I did it, in 2022]

    IT'S NOT FOR EVERYBODY, but it might be for you.  I came across this concept a bunch of times over the years.  It never really sunk in until I heard it stated like this...

    ... I increased my volume a lot.

    Yeah, we've all heard that.  However, what followed hit deeply into my thought process and ultimately my training...

    ... It has been transformational.

    Who doesn't want to transform their training?

    Let me pause right here.

    It might not work for you.  The main reason is the timing of life just isn't right.  For me, it's working...

    ... because I now have the time.

    When I had less time, and less focus, a big week for me was about 12 hours...

    ... an average week, about 8.

    These days, in fact this year, my biggest week ever has been 20 hours...

    ... the last four build weeks have averaged nearly 15, and 12 the rest of the year.

    That's nowhere the 20-30 hours most pros put in.  In fact, it's a challenge during this build session before Leadville.  Frankly, I'm happy in the 12 range.  Plenty fit...

    ... by making my average week equal my formally biggest week.

    https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r

    In the end, it's about doing all you can do...

    ... a topic I cover in the 2nd chapter of my book.

    Which is free, just cover the shipping and handling.

    https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r

     

    ===

    164.4 lbs 12.7%
    7ish hours sleep
    700 anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    175/223/-49 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     

     


    >

    BAKING CAKES

    HOW DO WE KNOW it's time to bring the high volume phase to an end, when preparing for the A race of the year? It's a lot like baking a cake...

    ... at some point we gotta put it the oven.

    And, wait.

    If we stretch out the build phase too long, 
    we run the very real possibility of over cookin' it...

    ... winding up burnt.

    Crispy.

    If we stop too far out from the A race,
    well, then our training ingredients...

    ... might never rise.

    Leaving us flat.

    I'm sure there's some real science we could tap into,
    or the wise voice of a trusted coach.

    Barring those options, I lean toward...

    • feeling exhausted
    • not wanting to get outside
    • residual, never-receding muskul pain

    ... as my top indicators.

    I'm officially there.

    Couldn't come at a better time.

    I'll be spending an extended weekend...

    • mainly talking
    • hanging out
    • relaxing

    ... at the family reunion.

    Oh, that cake analogy...

    ... now is the time to give the training into deliciousness.

    ===

    166.4 lbs 12.7%
    7.5ish hours sleep
    750 anti-oxidant level
    √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    170/201/-32 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IT'S NOT ENOUGH TO BE STRONG

    THE TOUR DE FRANCE took a big tumble today. Jonas, running in 2nd place, a previous winner and excellent bike handler failed to navigate a very tricky turn...

    ... and broke his clavicle.

    Sucks.

    Before the news hit, enlightening us all to one potential factor in causing him to go down...

    ... I was already thinking about why some crashes happen.

    More importantly, why some hit the deck and shatter, while others...

    ... pop back up and keep racing.

    My thoughts were self-centered of course.

    The effort to do hundreds of...

    • pushups
    • pullups
    • squats

    ... building up my body's ability to handle what is thrown at me, late into a ride or race?

    It feels like it is,
    as I feel in complete control 5 hours into a stout offroad ride.

    At the same time, 
    am I putting body in a state where it is more likely to bend vs break?

    These thoughts were going through my head as the skin and bones Jonas was clearly in massive pain.

    Then, I heard the unthinkable.

    After traveling hundreds of kilometers from yesterday's race to today's,
    arriving very late in the evening...

    ... he was awakened for a drug test at 2am.

    No matter what we are doing to keep our bodies in top shape to handle the demands of racing...

    ... missing sleep when we are already exhausted is a formula for disaster.

    ===

    164.4 lbs 12.7%
    8ish hours sleep
    730 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 100 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    174/228/-55 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHY, IT'S ROUTINE

    IN THE QUEST TO SQUEEZE IT ALL IN, we learn to develop and rely on routines. Do something consistently, and it becomes rote. Boring in the sense that...

    ... we don't have to think about it.

    Saving us all kinds of mental energy, as well.

    Here are a few examples that made today's ride, much better.

    20 minutes into my 2 hour sprint to meet Smiley, I felt my rear tire losing a ton of air...

    • added air with CO2
    • noticed a leak
    • plugged it

    ... took less than 60 seconds to diagnose and repair.

    Thought I'd better text him to confirm my ETA, and noticed I'd left my phone at home.

    Doh!

    But, I have a reputation for being on time and it's routine for me not to wait, so...

    • I pressed on
    • arrived at Cook's at 9
    • didn't see him there, waited 2 minutes at the trailhead

    ... and we blasted the climb together.

    Mostly together,
    he always starts out hotter than me,
    becoming my top rabbit to chase and pace.

    When I rolled up to the general store for my Saturday fix, 4.5 hours into the ride, parched and empty, without my phone to pay...

    • popcicle
    • Mexican Coke

    ... I didn't have to beg, because they know my m.o. and that I'm good for it.

    And, that's just a smidge of routine evidence for operational mastery.

    Carry on.

    Oh, and in case your wondering...

    • a mini tool
    • 2 CO2s + 1 nozzle
    • Dynaplug RacerPro (4 plugs)

    ... what's in my mini raceday bag.

    https://pedalindustries.com/products/pedal-industries-mini-raceday-bag-2-0-isd

    ===

    166 lbs 12.7%
    8ish hours sleep
    580 anti-oxidant level
    none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    none todayLower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    178/263/-86 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    PRUNE, FOCUS, EXECUTE

    HOW WE ARRIVED AT OUR CURRENT LEVEL OF COMPETENCY is a matter of choice. And, that's the challenge. In a world where we can do anything...

    ... it's easy to reach the end of the day having done nothing.

    We know better.

    Starting with pruning the options...

    • uplifting
    • challenging
    • beneficial to others

    ... leaving only the good stuff.

    Then, we focus...

    • attracting
    • believing
    • feeling

    ... with the blinders on, seeing only our end goal.

    Executing daily...

    ... continuously improving.

    Very nice you say,
    but make it practical.

    Ok.

    Here's an example.

    I really enjoy racing and riding my XC mountain bike.

    Knowing that, I've built up a race-ready rig...

    ... and taken it to the next level.

    Most recently, that meant rebuilding the suspension...

    • removing the Brain
    • replacing a bunch of parts
    • and all new lubes and fluids

    ... which now is supremely supple and plush, fork and shock.

    When we are unwilling to prune, focus and execute...

    ... we are in our comfort zone.

    The case there would be comfort with absolute crap vs...

    ... demanding the best performance we can aquire.

    Got it?

    ===

    165lbs 12.7%
    7ish hours sleep
    610 anti-oxidant level
    none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    none todayLower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    161/169/-9 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IT'S NOT BRAIN SURGERY?

    AT A CERTAIN LEVEL, the set up of our equipment is highly personal. The reason is simple, we are putting in a massive amount of time. And, the minutest adjustment...

    ... can muck it all up.

    A lot.

    Leading to anything from a niggle to a...

    ... Screw it, I'm done with this sport.

    So it was with great care that a swapped out my cleats today.

    They weren't completely warn out, but they were a little sloppy and replacing them now vs a week before my A race seemed prudent.

    I scrubbed up...

    • pictures had been taken of the current position
    • the area around the cleats taped off
    • tools and lube lay at the ready

    ... put on my operating apron.

    The procedure went as expected,
    no complication.

    The patient was warned to take it easy the next few days,
    and expect to feel some initial discomfort.

    Physical therapy, in the form of bringing a torque wrench on the next few rides, was presribed.

    Like the idiot I am, I promptly headed out for 90 minutes and a fair amount of climbing...

    ... stopping for many adjustments.

    Got close to the old position,
    gonna take a few more rides to reach nirvana.

    PS... if this seems dramatic, or overkill, blame my dad burning this lesson into my young impressionable mind. his first lawyering job was as a malpractice attorney and the first case was defending a doctor who cut off the wrong leg.

    ===

    163.6 lbs 12.7%
    7ish hours sleep
    6800 anti-oxidant level
    √ today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    164/192/-28 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    I SCREAM

    DURING THE LARGEST BUILD PHASE, the miles and hours are waywayway bigger than our norm. It can be daunting, overwhelming...

    ... we need a reward.

    Beyond kudos.

    Something to see us through.

    Which is exactly what I was thinking today,
    halfway through what will like be my biggest week of the year.

    Building for Leadville.

    The route would be much longer than my usual Dirty Wednesday...

    ... and it hit my like a icy bolt from the Silver Surfer.

    If I stayed on the pedals,
    I'd have time to stop by the General Store.

    A hundred year old building I usually only visit on Saturdays.

    The point being...

    ... the always have the best selection of Mexican popsicles.

    I was flooded with a memory of my dad, and his favorite saying...

    ... I scream, you scream, we all scream for ice cream.

    And that was all I needed to get me through the summer heat.

    Today.

    What will it be tomorrow?

    165.4 lbs 12.7%
    8ish hours sleep
    730 anti-oxidant level
    √ today Upper Body: 110 push ups, 22 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 110 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    167/217/-50 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THIS IS 'A' SUPER COOL CAT

    MOST OF US DON'T KNOW THE HISTORY of the famous group rides. I'm not talking about the one 5 locals started a couple of months back...

    ... I'm talkin' the legendary loops.

    And, their morphing iterations over the years.

    I was reminded of how our heralded TMWC...

    ... took it to the next level by adding some extra credit.

    Called the A loop.

    About 10 years ago, Super Dave Koesel made a great suggestion.

    We should add on to the ride.

    Why?

    So we have something to do vs waiting for the guys at the regroup.

    It took us a few iterations,
    carving our way through a neighborhood,
    adding on two punchysprinty climbs.

    Finally, we had it perfected,
    arriving just in time to meet the crew...

    ... and keep rolling full gas.

    Plus, since we had just started cracking the hour on the original TMWC, back then...

    ... now we had an updated hour goal.

    We've hit it on the A loop multiple times,
    even got closer than we've been lately today, 1:02:54 (for me)...

    ... could it be because Super Dave was back in town, after years of being gone?

    ===

    ICYMI... Super Dave is an aero genius... Remember when 3T came out with their aero gravel bike, years before that was a thing?... yeah, that was Dave's project.

    Here's a link to his current company... look to see top secret versions of these bikes at the Olympics.

    https://strommcycles.com/

    ===

    167 lbs 12.7% (I keep telling myself I'm 10lbs over goal because of all the strength work, but we all know it's because 
    7ish hours sleep
    580 anti-oxidant level
    none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 10 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    166/216/-50 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THAT SONG!

    WE AIN'T SERIOUS if we don't have a our own battle song. The one we can count on when...

    ... well, all the time.

    Could be a playlist.

    Mine, current fave for firing up...

    ... Born To Run, Frankie Goes To Hollywood version

    On repeat.

    Now Chuck shared a forgotten gem with me for raceday...

    ... Kickstart My Heart, by Motley Crew.

    Surfergirl on vacation...

    ... Don't Disturb This Grove, by The System

    To get pumped for motos in the desert the kids loved...

    ... Animals, by Nickleback

    When I head off to the pearly gates, my beatbox will be humming...

    ... Low Rider, by War.

    What's yours?

    ===

    166.4 lbs 12.7%
    8ish hours sleep
    5900 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    159/181/-22 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IS IT THE EFFORT THAT COUNTS?

    WHEN TRAINING FOR THE 'A' RACE, if we're really all in, it's imperative that we prepare by doing the work demanded by the course. That means we have to nail the pace...

    ... we can sustain.

    Or do we?

    Lemme splainit.

    Say, I'm training for a punchy event with lots of power climbs...

    ... short 1-5 minutes, repeating.

    I could do intervals at a specified power output...

    ... or I could go for the burn I know I can barely handle for 1-5 minutes.

    Or, take my upcoming Leadville MTB race, I know the pace I need to sustain to meet my goal finishing time.

    Training the effort required...

    ... is part art and part science.

    The science might say we need to put out an average of X watts...

    • getting over a steep, short pitch
    • hustling to catch a group
    • tucking a long downhill

    ... the art is knowing when to go above or below the power needed.

    Being intimately aware of the effort > callous commitment to pace.

    ===

    165 lbs 12.7%
    8ish hours sleep
    640 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 100 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    163/209/-46 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THIS IS POLARZING

    THE DEBATE RAGES ON, whether or not polarized training is valuable for the unwashed or is it just for the uber elites putting in bigbig hours. To really get a grasp on the argument...

    ... let's look at from other perspectives.

    Take marketing.

    In marketing, we tout what makes us special, unique, desirable...

    ... while pointing out the enemies of our awesomeness.

    For example, when it comes to bags I might communicate dome bags with everything piled inside are just complete trash and chaos...

    ... where as our RaceDay bags make raceday smooth, easy and successful.

    In politics, the party we align with makes the others out to be stupid, incompetent and evil...

    ... where our party is full of benevolent geniuses.

    It's the same with...

    • religion
    • sports teams
    • abortion, climate change, guns, borders, etc

    ... topics never to be brought up at Thanksgiving dinner.

    What does this have to do with training and us?

    I'm just trying to set the stage....

    • too much time in tempo
    • not enough aggregate training
    • inadequate or non-existent recovery

    ... polarized training has enemies, too.

    I was thinking about that today,
    because I had a great day with the fellas.

    Here's how I set it up...

    • Monday Z1
    • Tuesday romping group ride, all zones all out
    • Wednesday high Z2
    • Thursday low Z2
    • Friday Z1, barely tapping the pedals
    • Saturday, 6 hours at Leadville pace with nearly 2 hours at threshold or above

    ... finishing the final ride, feeling pretty darn good despite 9000' in 80 miles.

    If you disagree...

    ... then, I have succeeded in providing you some polarizing thoughts on polarization.

    ===

    165.4 lbs 12.7% <- this blubber has got to go!
    7.5ish hours sleep
    600 anti-oxidant level
    none today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    167/241/-74 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IT'S GOING TO BE HIDDI

    TRAINING FOR AN EPIC ride or race is always tricky. It's so easy to over do it on the preparation when we want to be confident that we are ready...

    ... to go the distance.

    Battle hardened.

    So, when I put together tomorrow's route and added...

    ... It's going to be hideous.

    I had to ask myself...

    ... What the heck are you thinking?!

    This goes against my plan to prepare for Leadville this year by staying under

    • 5 hrs
    • 8000'
    • 80 miles

    ... fresh and not torched.

    Aiming for more power, 
    and efficiency.

    We're going to over every one of those metrics tomorrow,
    plus it's a group of hitters and we'll be hitting it.

    Yes, I could pull the plug,
    or just not show.

    But, who are we kidding when we say stuff like that?
    (Hideous rides call to my soul. How 'bout you?)

    ===

    164.4 lbs 12.5%
    7ish hours sleep
    680 anti-oxidant level
    none today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    152/152/-1 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHAT WE ARE

    LOOKING WHERE WE WANT TO GO takes great discipline. Not to be distracted by the lady in the red dress is...

    ... a skill that deserves mastery.

    It's not easy.

    Time and time again, ripping the course, we have to ignore the obvious perils and...

    ... stay focused on our goal.

    Going as fast as possible,
    error free.

    Oddly,
    limiting our vision to the best path forward is relaxing.

    Calming.

    Requiring less energy.

    Ultimately, a heckuvalot faster.

    So, we practice the skill all the time and when we have those Oh shift! moments...

    ... we forgive ourselves, and reset.

    Perhaps the great Emerson said it best...

    ... What we are, that only can we see.

    ===

    164.4 lbs 12.5%
    7.5ish hours sleep
    530 anti-oxidant level
    √ today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    90/98/-8 per Strava

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     


    >

    THE SLIGHT EDGE

    BECAUSE WE USE OUR GEAR every day, we don't always notice the performance is degrading. It's gradual, and we are...

    ... more concerned with our own numbers.

    But, the gear matters.

    If we remember anything from the dominance of Team Sky it's...

    ... marginal gains.

    They matter.

    Not necessarily individually, 
    collectively they stack and become game changers.

    So are the marginal losses.

    I share this as a cautionary tale.

    While in Park City a few weeks back,
    bombing miles and miles of sweet single track...

    ... my fork went from finicky to very funked up

    My pal Chad helped me get it working enough to enjoy the trip.

    As soon as I returned, I rang up the local suspension whiz Mike and gave him the situation.

    He ordered parts from Sram to rebuild and improve the fork by replacing the Brain.

    Simple enough, 
    and 7 weeks before Leadville.

    Dropped off the bike Monday, planning to have it back for the weekend and continue to perfect my oneness with my steed.

    Hey Todd.

    Hi Mike.

    We gotta small problem.

    Uh-oh.

    Sram sent the wrong parts.

    Dang.

    Yeah, it's gonna be another 10 days.

    Is the suspension torn to pieces?

    Yes.

    Ok, I understand.

    Now, here's the part we all need to understand...

    • we need to stay on top of the maintenance
    • allow plenty of time for parts to arrive
    • and for the mechanic's schedule

    ... in order to have the slight edge we need on raceday.

    ===

    165.8 lbs 12.7%
    8ish hours sleep
    530 anti-oxidant level
    √ today Upper Body: 125 push ups, 25 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 125 ATG air squats and 20 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    91/103/-10 per Strava

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    2026 TUESDAY MORNING WORLD CHAMPIONSHIPS WERE LIT

    ABOUT THE MOST FUN we can have is upping our game for the weekly group ride. The good ones all have memorable names. Just saying them sparks...

    ... anything from fear to fun.

    Like The TMWC.

    A ride we started 24 years ago...

    • 30+ riders every Tuesday at 630
    • most wearing the ride's kit
    • with an annual throwdown

    ... and is still ripping today.

    Today wasn't any ol Tuuzdee...

    • the regulars
    • the outta towners
    • the first timers hoping to hang on

    ... it was the unOFFICIAL 2026 Championships.

    4 categories...

    • Women
    • U35
    • U50
    • U100

    ... racing for glory.

    Bragging rights for a year.

    The course has never changed, but...

    • fullgas from the start
    • even paced 'till The Wall
    • saving it all for the Corkscrew finish

    ... the raceday never plays out the same.

    Today unfolded with bouts of massive power,
    dropping to conversational,
    and back at it.

    The only thing that was the same was Alessandro...

    ... pulling off the first Threepeat.

    He was so far off the front the camera crew mistook him as some cat who happened upon the course...

    ... except he raced up The Wall with god-like speed.

    Put over a minute on lil' ol' me,
    and nearly everyone else.

    Insane.

    Priscilla crushed the women's field,
    snatching longstanding, legit QOMs.

    It's not all about the wins, though.

    Juan was voted most-improved,
    and Eric picked up rookie of the year.

    These aren't participation trophies ...

    ... they represent outstanding effort, week after week.

    Congrats to these cats....

    Overall

    Alessandro
    Kody
    Andrew

    Women

    Priscilla
    Maria
    Vi

    U35

    Andrew
    Eric
    Scott

    U50

    Kody
    Drew
    Alfredo

    U100

    Alessandro
    Rob
    Mani

    Still reading?
    Wondering how we pull it off?

    Our 4 rules are key...

    • Leave on time
    • Obey the law
    • Make a friend
    • Have fun

    ... plus, always be inviting.

    https://pedalindustries.com/collections/2024-tmwc

    Use Promo Code TMWC2026 To Save 20% On The Gear

    ===

    166 lbs 12.7%
    8ish hours sleep
    640 anti-oxidant level
    none today Upper Body: 90 push ups, 18 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    90/100/-10 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHO HAS THE BEST TdF ANALYSIS?

    THERE ARE A LOT of professional pundits pontificating the particulars of each stage of the Tour de Frants. Then, there's the amachurs. Us handlebar hams... 

    ... handing out our homemade takes.

    Who's best?

    Certainly it's not Velo's...

    Jonas Vingegaard was left choking in Pogi's exhaust and came to the line two seconds back after the 1.7km hilltop kick to Les Angles.

    ... latest retarded hyperbole.

    Cycling News' take...

    A devastatingly-long and sustained acceleration by Tadej... with a two-second advantage.

    ... wasn't much of an improvement.

    Jonas said it better...

    It's a shame, of course. But when we started the Tour, we expected to lose time... so it's a good starting point that I'm tied on time with Tadej.

    ... and more accurately.

    But, he's not selling ads for eyeballs.

    My eyeballs and ears like to take in...

    • Chris Horner for pointing out the knucklehead moves of the day
    • Lance's podcast for the entertainment
    • GCN's breathy and breasty euroness

    ... if I have the time.

    And then there's NBC's crew...

    • I do feel for Brent and TJ having to educate the unwashed with silly cartoons and goofy bets
    • No way I could ride the sissybar like Christian or do the man on the course stuff like Steve
    • Amid correcting, Bobke does a good job as the straight man
    • Phil may miss a few deets, but that voice is still gold to me

    ... collecting a solid paycheck.

    Nothing wrong with that.

    For actual, pure analysis...

    • concise
    • relatable
    • insightful

    ... I think Tom Danielson does it best.

    He delivers it via blog, vlog and podcast.

    You're probably thinking Nice job taking potshots at people just trying to do their jobs...

    ... to which I'll counter, I'm grateful we have so many real human points of view vs the AI slop sure to come our way.

    Links to Tom's work:

    https://cinchcycling.cc/blogs/news/tour-de-france-stage-3-tadejs-boxing-match

    ===

    166 lbs 12.7%
    8ish hours sleep
    610 anti-oxidant level
    √ Upper Body: 90 push ups, 18 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    87/81/5 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHAT ABOUT WHEN IT'S NOT WORKING

    MOST OF US have a test course, a segment that is our fitness barometer, where we lay down a valiant effort, then upload it...

    ... to see where we're at.

    Sometimes years of data points.

    When we're prepping for the A race we'll hit it hard.

    The results are instructive...

    • PR'd it
    • on track
    • woefully wanting

    ... from elation to devastation.

    Gratefully, it's usually good and confirming info.

    But, what about when it isn't?

    Like my Leadville prep test up a similar climb to Columbine...

    • 1:10 in May
    • 1:14 in June
    • 1:15 in July

    ... which is honestly, quite discouraging?

    The May effort I was waiting for my friends,
    in June I was chasing all the way,
    in July I went alone.

    July's effort was the shortest
    June's was much longer,
    May's the longest.

    Big takeaway...

    ... my fitness is going backwards.

    So, find the positives...

    • I'm descending better than I have since the TBI
    • the nutrition plan seems to be on point
    • the bike is nearly complete

    ... and make adjust ments.

    I still have 7 weeks to turn it around...

    • stop shredding my legs with weight training
    • get back to throttling Saturdays
    • stack the Zone 2 miles

    ... and I have some definite ideas on how to do that.

    Will it work?

    I dunno.

    What won't work is quitting.

    Thoughtful, calculated perseverance is always the right answer.

    ===

    165.6 lbs 12.6%
    7.5ish hours sleep
    580 anti-oxidant level
    √ Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    88/87/1 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     


    >

    HALF THE FREEDOM

    WE KNOW where the 50% mark is on the course. The distance. The estimated time it takes to get there. The food we'll need to arrive and...

    ... finish with good energy.

    But, is that enough?

    Knowing vs doing, 
    totally different things.

    The first half of 2026 is gone.

    For some, it flew right by.

    Others...

    • bored
    • unengaged
    • beset by challenges

    ... had a different experience.

    We are free to stay the course, or...

    • 10x goals
    • Committed mindset work
    • Severing whatever is holding us back

    ... recalibrate and blow everyone's minds (ours included).

    God, bless America.

    ===

    Nowza good time to crack that journal open and document the amazing things we've accomplished to date. 

    What I'm studying: The works of Neville Goddard

    Let's rip!

    ===

    164 lbs 12.6%
    8ish hours sleep
    530 anti-oxidant level
    none today Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    88/88/0 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    GUITY AS CHARGED

    THE EVIDENCE IS OVERWHELMING, there is no defense for the flagrant violations of society's norm...

    ... we've got a problem.

    And, we don't care.

    It's who we are...

    • city limit sign? let's race
    • KOM within reach? let's race
    • event 700 miles away? let's race

    ... we're constantly on the lookout for our tribe.

    We rarely watch sportsball,
    we'll watch a TdF stage start to finish.

    We do find comfort in the couch,
    after an absurdly long day outside ripping.

    We do devour ice cream and cookies,
    but only when the calorie deficit is irredeamable.

    We aren't normal...

    ... we're race junkies.

    ===

    If that resonates, 
    you might want this shirt,
    which I'm pretty sure we priced wrong at $20.
    https://pedalindustries.com/products/race-junky-classic-t-shirt-fe

    I'll fix the price after the holiday.

    https://pedalindustries.com/products/race-junky-classic-t-shirt-fe

    ===

    165 lbs 12.6%
    7ish hours sleep
    680 anti-oxidant level
    √ today Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    89/96/-7 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    BROKE OR BROKEN?

    IT'S AMAZING what we're willing to put up with. I suspect it's just in our nature and probably why...

    ... we thrive at the endurance game.

    We tune it out.

    And, here's the dill.

    Pretending things aren't the way they are...

    ... can be demoralizing.

    Yesterday, I had my cracked front windshield replaced on the van.

    It wasn't huge,
    but it was slowly growing,
    ever since our trip to Sea Otter.

    Neighbor Rick came out to chat and asked me why I replaced it.

    Honestly?

    Yeah.

    It was making me feel poor.

    The thingaboutitis, if I'd had the rock chip fixed immediately...

    ... the cost would have been minimal.

    Which begs the question...

    ... what are we allowing to languish and bring us (our performance) down?

    ===

    166.4 lbs 12.4%
    8ish hours sleep
    610 anti-oxidant level
    √ today Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 150 ATG air squats and 36 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    90/104/-14 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    MY EXCUSE FOR NOT BEING ON PEPTIDES

    THE TEMPTATION to tap the pharmacy is getting realer every day. Call it the effects of the human genome project or clever marketing...

    ... lotsa people on the train.

    I've been surprised.

    Just in the last month or so, some of my much younger (30s and 40s) and generally healthy friends...

    • trimmer
    • slimmer
    • sexier?

    ... have let me know their results from peptides.

    They aren't athletes who compete,
    just dudes wanting a better bod.

    My response is always the same.

    Dang...

    ... I can't do that because I'm a racer.

    I know...

    • the likelihood of getting tested is practically nil
    • the evidence of peptides disappears quickly
    • the help they deliver is real

    ... but, I'll know.

    So I push on in the land of...

    • working hard
    • eating clean
    • getting rest

    ... and I'm quite okay with that.

    ===

    165.8 lbs
    7 hours sleep
    540 anti-oxidant level
    not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    90/104/-14 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    RIDE WITH YOUR NEIGHBOR AS YOU WOULD RIDE WITH YOURSELF

    EVERY NOW AND AGAIN we get an insight that touches our hearts and when we try and explain it to others they just don't get it. Not their fault. We just need an analogy...

    ... we can all relate to.

    Try this one.

    I'll do my best to share the change of heart I had recently...

    • a homeless woman sitting on the corner of a busy sidewalk in front of a food court
    • people, me included, waiting for the light to change
    • ignoring her sad, red eyes like they didn't exist.

    ... it wasn't my finest moment.

    We're all rich.

    I'm on a stupidly expensive bike,
    but no cash on me,
    gazing ahead.

    Ignoring the obvious hurt and loneliness.

    I was ashamed...

    ... of my inability to see the once beautiful baby at my feet.

    What would it have cost to acknowledge her?

    And it hit my heart so hard...

    ... Love they neighbor as thyself.

    Finally I got it,
    and I'll do my best to share it with you.

    If we really loved our neighbors as ourselves we might...

    • be a little nicer, kinder more patient
    • genuinely ask how they are, if they need a hand
    • we might hold the bar a little lower or a little higher, out of love

    ... not the awkward, stumbling empathy that paralyzes us.

    Genuine desire to help others as ourselves out knowing that...

    • if we were raised differently
    • made regrettable choices
    • had terrible experiences

    ... but for the grace of God go I.

    It reminds me of my good friend Todd Darley, a better Todd than I, who always rolls out with food.

    One day we're ripping up Mulholland with a spicy group, gonna PR it...

    ... and Todd disappears.

    Where'd you go?

    Stopped to talk to the homeless hiker?

    What?

    Yeah, wanted to make sure he was okay. Gave him a bagel I had.

    Last Saturday, a dude in a pick up with a trailer full of tools pulled up to me and Chad and flipped us the bird...

    ... I laughed and asked myself Now why would I do that? Having a bad day? PTSD from cyclists?

    I'll never know that dude's literal problem...

    ... just hoping this change of heart stays with me forever.

    ===

    165.4 lbs
    8 hours sleep
    630 anti-oxidant level
    √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    88/91/-3 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IS THIS CODDLING?

    WE'VE ALL HAD to face the unbearable hot situations. Sometimes in training, others in a race. But, that's the thing...

    ... we've all had to face them.

    That's life.

    So, when the geniuses at Velo led with Extreme Heat Could Force Radical Rethink of the Tour de France...

    ... I sighed.

    Stop the coddling.

    They're professionals.

    Then Surfergirl chimed in...

    • 2013 Tour of California
    • 4pm finish
    • 114º

    ... But, remember Palms Springs.

    We started early and rode the stage ahead of the pros.

    Dropping down into the desert floor was like riding into a giant hair dryer.

    Oppressive and awful.

    My son and I staggered into a 7-11 and chugged giant Slurpees...

    ... finally lowering our body temps to be able to ride to the finish.

    The pros came in and literally collapsed on the sizzling black and gooey tarmac.

    She had a point.

    It was horrific.

    After wading through the Velo clickbait I discovered the "radical rethink" just meant considering starting the races at 9:30 vs the typical much later starts that finish in the hottest time of the afternoon.

    You know the real tragedy isn't the coddling, it's that...

    ... I won't be able to go for an early spin and watch the race finish live.

    I'm sure I'll find a "radical rethink" of my entertainment consumption.

    ===

    163.4 lbs
    9 hours sleep
    690 anti-oxidant level
    √ Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    89/99/-10 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    MOVING THE COMFORT ZONE

    IT CAN BE PERPLEXING to know a truth from personal experience, to share it because we care, and see it not be received...

    ... because it's scary.

    Like ripping downhill.

    I have a few friends who are training for a big event with me.

    There will be a fair amount of climbing,
    followed by a fair amount of descending.

    None of it...

    • steep double-track
    • wide open hardpack
    • a bit of chunky rocky stuff

    ... will give most mountain bikers any trouble.

    Unless we're racing,
    really going for it.

    Even then, most will be fine...

    ... but, they could be so much better.

    And here's the headscratcher...

    ... I can't get them to ride much harder trails in preparation.

    They protest,
    avoid,
    skip.

    Because I'm absolutely failing to ride home the point that learning to rip more challenging trails now...

    • steeper
    • chunkier
    • twistier and slicker

    ... will move the comfort zone.

    Moving the comfort zone means we are...

    • more efficient
    • relaxed
    • calm

    ... saving all kinds of physical and emotional energy.

    While others bog down with Oh shift! moments, we can turn those sections into...

    • recovery
    • relaxation
    • moments of bliss

    ... something to look forward to, and potentially gain/make up time.

    If we're into that.

    I am.

    You?

    (Where else are we too fraidy catty to move the comfort zone?)

    ===

    163.6 lbs
    7.5 hours sleep
    580 anti-oxidant level
    none Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    91/114/-23 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    BUT, DOES HE REALLY CARE (NOW)?

    ON RACEDAY it's fair to say nothing else matters but the race. The training, the fine-tuning, the sacrifices...

    ... they're all coming together.

    We need to rip.

    But, when it's all said and done... 

    ... should anybody, ourselves included, really care?

    Take a dude I heard about...

    • inspired and helped millions of cancer patients to believe they had a chance
    • single-handedly lifted a dying sport getting legions to pedal
    • operator of a massively popular podcast
    • successful investor and businessman
    • father of five children

    ... does he really care that he's not recognized as winning 7 TdFs?

    For all you haters that are now triggered, the unsubscribe button is above and below.

    For the open minded, contemplating our own mortality and personal achievements...

    • family
    • race wins
    • inspiring and helping others

    ... what would you prefer?

    ===

    164 lbs
    7.5 hours sleep
    580 anti-oxidant level
    none Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    87/93/-6 per Strava

    What I'm reading: Path of The Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all things marketing

    https://www.strava.com/athletes/10248

     


    >

    INNOVATION THROUGH IGNORANCE

    IGNORANCE AND IGNORANT are such ugly words. And don't even speak ignoramus. Referring to anybody with those words...

    ... is just plain mean spirited.

    Ain't gonna make ya friends.

    Yet, the truth is, many of personal innovations come from ideas...

    • never heard of
    • never thought of
    • never been exposed to

    ... we were completely ignorant to.

    Here are a few of mine...

    • swimming to control breathing
    • lift heavy, low reps
    • sprints for power

    ... that have helped improve over the years.

    The swimming one I came up with on my own when training for Leadville in the early days. I wanted to control my breathing and keep my breaths deep.

    The lift heavy, low reps I learned from one of the great Phil Mafetone books. He only pioneered Zone 2 training coaching Mark Allen to become the most complete and dominating triathlete of his era.

    Lift heavy, low reps was also heavily preached in the fascinating book Underground Secrets To Faster Running, by Barry Ross.

    Sprints for power came from the awesome Fred Duncan, a premiere track coach.

    The idea that we are born to be athletic and should treat our bodies as such came through loud and clear in Christopher McDougall's book Natural Born Heroes.

    I could go on...

    • crusty old curmudgeons calling me out
    • lessons learned through experience
    • defeats whose sting was wicked

    ... but that's not the point.

    The point is we've got to continually expose ourselves to new ideas and concepts and experiences in order to...

    ... keep innovating and growing.

    Spiritually. Mentally. Physically. Socially.

    ===

    1664 lbs
    8 hours sleep
    580 anti-oxidant level
    √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    88/102/-14 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: The works of Neville Goddard

    https://www.strava.com/athletes/10248

     

     


    >

    THE VISION BORED

    VISION WHILE RACING isn't everything, but it's right up there with oxygen. We gotta breathe, we gotta see...

    ... to move forward.

    I was thinking about that today while zipping down a twisty trail.

    If I let my eyes start to focus on what's up close...

    ... my speed drops and I become much more reactive.

    When I'm focused far ahead...

    ... I go much faster, slipping into a state of flow and things are magically easier.

    The thing I was thinking about was my vision board.

    Mulling over the things already accomplished, as well as what is in the works.

    The vision board seems to work the same way...

    ... focusing on the outcome, not how I'm going to get there.

    Some of you may be thinking Dude is nuts,
    others nodding your heads That's right.

    Either way, I'll leave you with this thought from King Salomon...

    ... Where there is no vision, the people perish.

    ===

    166.2 lbs
    8 hours sleep
    620 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    89/108/-19 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: The works of Neville Goddard

    https://www.strava.com/athletes/10248


    >

    TUCK AND ROLL!

    AERO. The term is like a science fiction blob that oozes it's way into everything, eventually killing everything in sight and taking over the world...

    ... with no end of it's pervasiveness in site.

    Can we escape the creepiness?

    The thingaboutitis, once we go slip down the aero tube...

    • positioning
    • equipment
    • apparel

    ... it's almost impossible to stop.

    That list falls short of the whackiness...

    • hands on the mtb fork crowns at Leadville
    • hydration bladders stuffed in front of jersey
    • dropper seat post for bombing road descents

    ... which actually works.

    I was thinking about that this morning as I crested The Wall, about 15 seconds behind the leaders.

    Pedaling till I was spun out...

    • butt hooked on end of saddle
    • hands next to the stem
    • chin on the Wahoo
    • elbows in
    • knees in

    ... I assumed the position (I'm not a butt on seat tube believer).

    Would I, could I catch before the bottom?

    Being on my lessthanaero gravel bike...

    • spun out with gravel gears
    • rolling shallow depth road wheels
    • rockin' a well ventilated KASK helmet

    ... I needed every aero advantage I could get.

    After rolling up on the 3 in between the two leaders...

    ... we rotated, taking short and speedy pulls.

    It took forever to catch,
    all the way to the final curve.

    I'm already thinking about next week...

    • actual aero helmet
    • clean shave on the legs, face, arms(?)
    • and, yeah, gonna bust out the Speedsuit

    ... what else I can do to improve my aeroness.

    On my previous road bike, I clocked 51 mph...

    ... today's set up shows 47.4 mph.

    Tuesday can't some soon enough.

    ===

    168 lbs
    7 hours sleep
    580 anti-oxidant level
    no Upper Body: 150 push ups, 30 pull ups, hand gripper, heel and toe raises
    √ Lower Body: 100 ATG air squats and 20 split squats with 70lbs
    89/113/-24 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    CUI BONO?

    THERE ARE A LOT OF DEALS that get cut on the race course. Some are obvious, some hidden. Many between competitors...

    ... for money, glory and pride.

    The worst deal of all?

    Well, that depends on Cui bono?...

    ... Who benefits?

    Deals between competitors kindasuck, but...

    • hang on for camera glory
    • work to stay in break
    • straight cash

    ... we can usually tell who benefits,
    and who pays.

    No, the most insidious deals...

    • staying up late
    • backing off the finishing sprint
    • starting the new diet "tomorrow"

    ... are the ones we cut with ourselves.

    Because nobody benefits,
    'cepting our competitors.

    ===

    167.4 (Happy Fatter's Day - sheesh!)
    8 hours sleep
    580 anti-oxidant level
    √ Upper Body: 150 push ups, 30 pull ups, hand gripper, heel and toe raises
    no Lower Body: 100 ATG air squats and 20 split squats with 60lbs
    85/90/-6 per Strava


    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    MY INSANE CULT

    FEW OF US HAVE BEEN TO AN AA MEETING, but we've seen TV/movie version many times. Hi, I'm Todd and...

    ... I'm an endurance junkie.

    Hi Todd.

    When we come clean with the general population, Today I...

    • swam 10,000 yards
    • rode for 5 hours
    • ran 20 miles

    ... they think we're crazy.

    We're not.

    The adrenaline rush of ...

    • 60 miles an hour in nothing but lycra
    • the swimmers blue mind
    • the runner's high

    ... we need that hit.

    Regularly.

    This risks we take...

    • sending it down the mountain
    • running along into the cold, dark night
    • impossibly holding our breath one more length

    ... would freakout any life insurance company.

    These sensations of pushing well beyond normal, reasonable, safe...

    ... are often all that's keeping us stable.

    In all sincerity, because the allure of the lottery and dulling our senses with substances is so very tempting and tragically treacherous...

    ... stay dangerous my friends.

    The sane kind.

    ===

    164.6
    7.5 hours sleep
    580 anti-oxidant level
    √ Upper Body: 60 push ups, 20 pull ups, hand gripper, heel and toe raises
    √ Lower Body: `100 ATG air squats and 20 split squats with 60lbs
    86/98/-12 per Strava


    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    TODAY WAS A ROUGHIE

    SOME BIG TRAINING DAYS are better than others. The reasons are myriad. Which means when it goes sideways...

    ... it's up to us to figure it out.

    Like today.

    I knew it was going to be a big day...

    • 7 hrs
    • 87 miles
    • 10,500' of vert

    ... on Monday.

    There are only 8 weeks to get our Leadville legs, and me and Let's Go need(ed) to do some simulation.

    For me,
    today,
    I just never got comfortable.

    Never felt that feeling of being on top of the pedals and...

    ... smoothly moving like a Singer sewing machine.

    It was much more like a broke down pumpjack one might see in the hot and dusty oil fields of Bakersfield...

    ... in desperate need of lube and love.

    Clunk.
    Clunk.
    Clunk.

    I've narrowed it down to a few things...

    • going too deep on Thursday after solid Tuesday and Wednesday
    • rolling the gravel wheels vs road wheels on Friday's BRO ride
    • hitting the legs with resistance Sunday-Thursday

    ... and I should know better.

    I'm gonna add to that...

    • probs too much tire pressure
    • def hotter today than our last attempt
    • carrying a third bottle to be safe on hydration

    ... some I can control, some I can't.

    In the end, I think it really comes down to not being sufficiently recovered.

    On a positive note, given the fatigue level... 

    ... we averaged 12.7 mph with zero drafting over a similar profile to Leadville.

    Not bad.
    Not great.
    But, we can work with that.

    Oh, and I'm feeling quite extra speedy on the downhills.

    Time for...

    • In-N-Out burger, fries and shake
    • some good sleep
    • and a day off

    ... to set the pins up to be knocked down next week.

    ===

    164.6
    7.5 hours sleep
    580 anti-oxidant level
    √ Upper Body: 0 push ups, 0 pull ups, hand gripper, heel and toe raises
    √ Lower Body: `0 ATG air squats and 0 split squats with 50lbs
    89/113/-25 per Strava (someone's tired!)


    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    THAT TOPSECRET SECRET

    THE IDEA OF A PUBLIC DECLARATION is not new. Lots of people have proclaimed they will accomplish X goal and gone on to do just that... 

    ... because it works.

    There is a hitch.

    The haters,
    the perceived haters,
    hating the idea of haters.

    There are plenty of famous athletes who have made the call and fallen flat on their face...

    ... sometimes by knockout.

    Which is why most of keep our plans secret,
    denying ourselves the power therein.

    I'm onboard with that.

    There is also power in keeping our intentions unknown.

    Wherein lies another hitch.

    If we're posting our stats with the Strava lords,
    that might be considered a passive-aggressive statement.

    Which begs the question...

    ... if we're keeping our mouths shut, do we keep our training private?

    Personally, I'm open book on that, except for my top secret racing agenda which scrawled in code...

    ... on my vision board.

    ===

    164.6
    7iah hours sleep
    580 anti-oxidant level
    √ Upper Body: 30 push ups, 10 pull ups, hand gripper, heel and toe raises
    √ Lower Body: `0 ATG air squats and 0 split squats with 50lbs
    83/84/1 per Strava
    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248

     


    >

    IMAGINE THAT!

    WHEN WE WERE CHILDREN, can ya even remember that?, we had tremendous imaginative powers. From games to friends to travel to faraway places... 

    ... our lives were boundless.

    What happened?

    Did reality set in?

    Did we set conditions on our dreams?

    Did some kind old bag of wind tell us not to have our heads in the clouds?

    The thingaboutitis...

    ... when we register for an event or race, all bets are off.

    We've already imagined...

    • the trainging
    • the equipement
    • the travel and accomodations

    ... to start.

    More importantly, if we're really on our A game, and you and I are!...

    ... we can see the finish line, and exactly how we'll be at that moment.

    Which isn't child's play.

    It's actually...

    • life
    • business
    • relationships

    ... how doers get it done!

    As I'm writing this I'm reminded of the gloves I wore today...

    and the shirt I'm wearing right now

    This is gonna be a total marketing faux pas because we're neverever supposed to make too many offers, but... 

    ... I imagine more than a few of you will want this reminder to Rip!

    Order the Gloves, get the Shirt for FREE.

    Use this code: LET'SRIP

    https://pedalindustries.com/collections/lets-rip-buy-t-get-gloves-for-free

    ===

    162.6
    8 hours sleep
    670 anti-oxidant level
    √ Upper Body: 30 push ups, 10 pull ups, hand gripper, heel and toe raises
    √ Lower Body: 30 ATG air squats and 0 split squats with 50lbs
    85/91/-7 per Strava
    What I'm reading: 7 Powers, The Foundations of Business Strategy, Hamilton Helmer
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248

     


    >

    EMBRACING THE BURN, DAILY/OFTEN

    WE'VE ALL FELT THE BURN. Some of us love it, some of us hate it. No matter where we are on the spectrum...

    ... the burn is coming for us.

    Is it minimizable?

    Maybe.

    If yesterday is any indicator, I may have stumbled upon something.

    For the last few weeks, I've been steadily increasing my ATG air squats.

    From reps of 10 to reps of 30.

    If you haven't done them lately, or ever...

    • standing
    • to full "ass to grass" 
    • to standing

    ... it's quite a shock to learn our trusty bottom half may not be as durable as we think.

    When I started 10 burned,
    then 20 really burned...

    ... the last 5 of 30 were a massive struggle.

    Back to yesterday's hammerfest, when the burn came on it was like my body saying...

    ... Oh, we're gonna burn now. Buckle up buttercup, I've got this.

    Rather than pulling the plug at the onset of burn, I embraced it and powered on.

    Best I've felt in weeks/months.

    Now, I'll be the first to admit it could just be that I was supertapered going into last weekend's BWR UT and I might just be having a good response to the taper followed by the 3.5 hours of racing across the high desert.

    But, even if that's the case...

    ... the burn of 30 ATGs feels so good.

    Gonna keep upping it,
    apparently 100 is a thing.

    (yes, on top of split squats and probably bringing back box jumps)

    ===

    165.2
    8 hours sleep
    480 anti-oxidant level
    √ Upper Body: 90 push ups, 30 pull ups, hand gripper, heel and toe raises
    √ Lower Body: 90 ATG air squats and 18 split squats with 50lbs
    85/96/-12 per Strava
    What I'm reading: 7 Powers, The Foundations of Business Strategy, Hamilton Helmer
    What I'm studying: Prayer, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    Why road racing makes you better:

    Feb 23, 2015
    by
    Todd Brown

    If your training is pretty good, you will get dropped… and lose minutes, you won’t even be able to see the leaders. If your training is excellent, you will finish in the middle of the pack… but you won’t be on the podium. If your training is outstanding, if there’s nothing more to do, add..

    If your training is pretty good, you will get dropped… and lose minutes, you won’t even be able to see the leaders.

    If your training is excellent, you will finish in the middle of the pack… but you won’t be on the podium.

    If your training is outstanding, if there’s nothing more to do, add or subtract… you could place, you might even win.

    Road racing demands ALL you can do.

    View Details

    My 1 leg vs his 2 legs

    Feb 19, 2015
    by
    Todd Brown

    The large man I roll past mutters “1 of your legs equals both of mine”. I bit my tongue, it was more like his belly was 3 times the size of mine. When it comes down to speed on a bike a lot of it simple math and physics. Want to go faster, lose weight. It’s not..

    The large man I roll past mutters “1 of your legs equals both of mine”.

    I bit my tongue, it was more like his belly was 3 times the size of mine.

    When it comes down to speed on a bike a lot of it simple math and physics.

    Want to go faster, lose weight.

    It’s not unique to cycling, it’s the same in running, business, serenity.

    They call it dead weight for a reason.

    View Details

    4 Mistakes To Avoid When Ordering Custom Cycling Gear

    Oct 02, 2014
    by
    Todd Brown

    Are these 4 Mistakes are costing you time and money? 1.  Bad art.  .jpg, .png, .doc, etc are not the formats your manufacturer needs or can ultimately use.  What you need is Vector Art, and those files are going to end with .ai or .pdf.  Note, saving a .jpg as .ai does not make it..

    Pedal Vest Art

    Are these 4 Mistakes are costing you time and money?

    1.  Bad art.  .jpg, .png, .doc, etc are not the formats your manufacturer needs or can ultimately use.  What you need is Vector Art, and those files are going to end with .ai or .pdf.  Note, saving a .jpg as .ai does not make it vector.  If you can’t get the original files then a good vendor will be able to help you turn your art to vector art, and most likely will give you a copy for future use.

    2.  Bad color.  Saying we like a bright red is nice, but if you want your gear to have that red you must get in front of a PMS Chart and indicate the PMS color you want.  PMS is short for Pantone Matching System, and every printer in the world works from that system.  If you and I pick RED 186 from the chart for your color, then we’ll get you RED 186 on your gear.

    3.  Bad budgeting.  Know what you can afford and go get the best possible gear you can get for your money.  Asking “how cheap can I get a jersey” is not the way to go.  Stating I have $X, what’s the best product you have if we order quantity X is the way to get the most bang for your buck.

    4.  Bad vendor selection.  Websites are a great way to find vendors, and there are lots of brilliant ads you see for gear.  But, you should always get referrals from current customers and test the gear yourself.

    Custom cycling gear is expensive.  Whether you are buying cycling jerseys for the company to wear at a gran fondo, or a custom canopy to gather under, or custom cycling socks to kick around on and off the bike being prepared will make that purchase go much smoother and come out a lot better.

    Vector Art. Check.

    PMS Colors. Check.

    Budget. Check.

    Referrals. Check.

    View Details

    How Do You Know Your Pricing Is Right?

    Sep 23, 2014
    by
    Todd Brown

    Recently, a very good customer asked me to match a competitor’s ridiculous deal on cycling clothes. While I appreciate the opportunity, let’s face it these requests can pop your balloon. Confident in my product and service, I stuck to my price for the simple reason that if I go down that road inevitably it’s the..

    kevins email

    Recently, a very good customer asked me to match a competitor’s ridiculous deal on cycling clothes.

    While I appreciate the opportunity, let’s face it these requests can pop your balloon.

    Confident in my product and service, I stuck to my price for the simple reason that if I go down that road inevitably it’s the customer who loses.

    I can’t deliver 100% of my virtuous love at a slut’s price.

    I didn’t expect to receive the email above… but, I did.  It’s the kind of email that make me want to walk over hot coals for my customer.

    This is not a compliment to me as much as it is to Kevin, because Kevin is building a successful bike shop in a competitive market by devoloping relationships with his customers.  I’ve seen him in action.

    I’m just lucky enough to have great, awesome customers.

    View Details

    Growing Cycling By Design

    Sep 06, 2014
    by
    Todd Brown

    We love riding bikes. Love it. We’re doing all we can to grow the sport. We invite others to ride with us. We teach the new riders what it’s all about. We put on fun events – rides and education. We create fun retail apparel to share the love. We scour the globe for great..

    we love cycling

    We love riding bikes.

    Love it.

    We’re doing all we can to grow the sport.

    We invite others to ride with us.

    We teach the new riders what it’s all about.

    We put on fun events – rides and education.

    We create fun retail apparel to share the love.

    We scour the globe for great custom products regular folks will love and can afford.

    Growing cycling by design means we do all these things on purpose, with an eye for great design.

    We hope you love what we do, and when you don’t that you’ll tell us what we can do better.

    Ride On!

    View Details

    How To Value The Real Estate On Your Cycling Gear

    Jul 12, 2014
    by
    Todd Brown

    We get asked all the time, “How much should I charge XYZ to be on our team gear?” This question implies cash, which is always good. Truth is we all want as much as we can get – sponsors and teams.  So let’s get it. Anybody asking for sponsorship needs a plan to answer these..

    We get asked all the time, “How much should I charge XYZ to be on our team gear?”

    This question implies cash, which is always good.

    Truth is we all want as much as we can get – sponsors and teams.  So let’s get it.

    Anybody asking for sponsorship needs a plan to answer these questions:  how many events will you attend? how many people will be on the team?  how committed and effective you are with Social Media? how likely are you to get press coverage?  what will you use sponsorship for – travel, gear, living expenses?  can you do some guerrilla marketing or sampling at events? etc.

    Sponsors need to ask themselves these questions:  what return am I looking for – customers, sales, a measurable metric?  am I doing this just because I love the sport and want to help some people/give back?  can I afford to give cash or is my product industry related and product could be adequate?  does this team represent my company/brand well?

    This picture has excellent guidance on the value of each location on your cycling gear – don’t be emotional about this.  Who goes where should be related to the value they are brining to the time. The pic is from a very detailed article posted by Cycling News.  I highly recommend it.

    sponsorship value pic

    View Details

    For The Record

    May 15, 2014
    by
    Todd Brown

    Lately, I’ve been getting a lot of inquires and referrals from outside the cycling industry. For the record, as much as I think we are in the bicycle business, and as much as all our biz dev is directed there, the majority of our business is serving up delicious promotional products for our long time..

    Lately, I’ve been getting a lot of inquires and referrals from outside the cycling industry.

    For the record, as much as I think we are in the bicycle business, and as much as all our biz dev is directed there, the majority of our business is serving up delicious promotional products for our long time friends and customers.

    And that’s the awesome truth.

    I think it was C. Sheen that said “winning” first, but I’ll second that and add a dollop of Thank You to our wonderful fan base.

    View Details

    Chris Carmichael: What I Learned

    Jan 15, 2014
    by
    Todd Brown

    When I planned this years SoCal Cycling Summit I was truly excited to have America’s best known cycling coach on board: Chris Carmichael. As the event neared, and more and more negative press came out regarding Lance, I was a little worried.  Some sponsors didn’t want to be involved because of the association between Chris..

    pic w crhis

    When I planned this years SoCal Cycling Summit I was truly excited to have America’s best known cycling coach on board: Chris Carmichael.

    As the event neared, and more and more negative press came out regarding Lance, I was a little worried.  Some sponsors didn’t want to be involved because of the association between Chris and Lance.  Some people said the same thing.

    Fortunately, this has never been about sponsors it’s been about us and our desirie to bring the best and brightest to our town to kick off our season and further connect this community we all love.

    So, while I respect and get those decisions, I pressed on because I wanted to hear from the man that legitimized professional cycling coaching and has been a true pioneer, the guy who has a thriving business in an industry known to run on financial fumes, the guy who’s coaches have helped people I know personally to reach peak potential.

    Here’s what I learned:

    First I learned that Chris is a very humble, soft spoken, thoughtful human being.

    He’s very, very smart.

    All our interactions were professional, with a uncommon kindness and gratitude.

    He has tremendous vision, and consequently a good feel for what works.

    Chris’ story telling skills are great, and this is where he really lit up his presentation.
    The stories from inside the pro peloton  were hilarious.  I reveled in his accounts of the early 7-11 days, the days that inspired me to try the road myself while living in Utah so far away from my surfing life.

    During the evening, as I drifted between those accounts woven into real-life cycling advice and my own pressures to pull off a good event I learned Chris is a good guy to have involved, and a good guy to keep an eye on.  Genuine inspiration and hope shined on the faces of my friends as they allowed the pressures of life to move to the back and the dreams of a moment or two of personal cycling triumphs to be front and center.  It’s good.

    Of course, I also learned a ton of stuff about the Time Crunched Cyclist… but you can read the book for that.

    Three cheers to all who attended, helped, sponsored, and supported.

    Now, go ride your bike!

    View Details

    Why every town needs and often has a TMWC

    Dec 20, 2013
    by
    Todd Brown

    Because it’s fun to ride with and meet new people. Because faster people make me better. Because the same course shows improvement. Because the same time makes it dependable. Because fast folks need a way to give back and help new folks. Because together we achieve more. Because if I know you will be there,..

    Because it’s fun to ride with and meet new people.

    Because faster people make me better.

    Because the same course shows improvement.

    Because the same time makes it dependable.

    Because fast folks need a way to give back and help new folks.

    Because together we achieve more.

    Because if I know you will be there, I’ll get outta bed.

    Because you give me real feedback.

    Because that doughnut is easier to drop if I know the consequence is being dropped.

    Because it’s a diverse group that enriches my life.

    Because I like people. Because we can engage for good.

    Because we can support each other professionally.

    Because I get back early and can get my work done.

    Because my lover gets it that I need a hobby and an outlet.

    Because we support each other in sickness and health.

    Because old kids like beating old guys they thought were fast.

    Because old guys like seeing new, young blood.

    Because runners are people too (and their running days are numbered).

    Because it’s good to teach others how to ride in a group and the tactics to stay on – should they ever want to race.

    Because it’s just once a week.

    View Details

    This Is Pedal Industries

    Dec 10, 2013
    by
    Todd Brown

                     We’ve been hauling for the last 12 months.  It’s been a blast. First was GTB – Off The Bike Branding – more here. Next was bringing more lifestyle to cycling with Damion. Then we had Joe Friel come  to Oakley which lead to BiciFire. And now we..

               

        

    We’ve been hauling for the last 12 months.  It’s been a blast.

    First was GTB – Off The Bike Branding – more here.

    Next was bringing more lifestyle to cycling with Damion.

    Then we had Joe Friel come  to Oakley which lead to BiciFire.

    And now we are focused on unveiling Dusty Shins.

    With all this going on, I felt it necessary to create a mother ship.  There is no way I could do all this alone, so a name representative of what we are doing was kicked around. Hence, we have christened the ship Pedal Industries.

    View Details

    How The Boogie Man Can Make You Faster, Better, Stronger

    Dec 07, 2013
    by
    Todd Brown

    There’s a new dude on our ride. He’s a goof. Sits on, and sits on, and then punches my ticket when it counts. He’s the Boogie Man as far as I’m concerned, a real you know what. AND, his riding style is just off the range of acceptable so as to add a few extra..

    There’s a new dude on our ride.

    He’s a goof.

    Sits on, and sits on, and then punches my ticket when it counts.

    He’s the Boogie Man as far as I’m concerned, a real you know what. AND, his riding style is just off the range of acceptable so as to add a few extra beats a minute – probably wasting what little adrenaline I might have as well.

    This is just the kind of person one would like to ride away from – easily.  Ho-hum, off with you.

    But, my boogie man is getting faster.  He’s hanging on longer, and I do fear he’s going to pass me up.

    Propelled by the twin motivations of beating the Boogie Man when it suits me and the even more awesome terror of being whipped, I am focused.  The troops are being rallied: better food, sleep, training.

    Hopefully the Boogie Man gets really, really fast.  That will make it a great season for sure.

    I’ll thank him someday, might even get to know him.

    View Details

    Cat D – Let Them Dope and Race

    Nov 23, 2013
    by
    Todd Brown

    Fighting doping is a loser. Let’s roll with it. Keep testing, and those that get caught just move on to a new category called Category D. No bans, no suspensions, no returning after time served. Keep racing boys and girls. Are you pro? Cat 2? Masters super star?  We have a league and level playing..

    Fighting doping is a loser. Let’s roll with it.

    Keep testing, and those that get caught just move on to a new category called Category D.

    No bans, no suspensions, no returning after time served. Keep racing boys and girls. Are you pro? Cat 2? Masters super star?  We have a league and level playing field for you.

    Cat D will grow the sport.

    Body building gave up a long, long time ago. They have doped and natural competitions. It’s a bigger market place.  Conversely, NFL, NBA, WWE all turn a blind eye. But they aren’t lifelong sports like body building and cycling.  Cat D will extend blown careers, maybe indefinitely.

    Cat D will bring in new sponsor dollars.

    New sponsorship dollars will flow in for Cat D products. No more shadow doctors, now the DR. Fuentes of the world can advertise. No more mystery drugs, the makers of Clenbuterol can have the coveted butt panel on racing bibs.

    Cat D will give hope.

    As Cat D heroes race for decades and extend their careers beyond rediculous, drug makers will have new heroes to give real hope to the aging and decrepit.

    I woke up from a bad dream once that I had cancer.  At the end, I was stoked because Lance had shown that restored, even improved, performance was a reality.

    Cat D will save money.

    No more testing and re-busting previous dopers. We can concentrate resources on keeping the natural racers honest.

    Send the Cat D racers off first on the race course. Doped to the gills, they can blast down the road at moto speed and clear the path for natural racers to follow. Okay, that’s a stretch but we can get faster motos with their own doping product sponsors.

    Cat D will create genuine interest again.

    Cycling is a lifelong sport, and most of us aren’t willing to risk our health, so our “natural” interest will ideally be on the natural Pro’s competition.

    The natural results will be more attainable and something a youngster could actually hope to achieve and therefore see a future for themselves in the sport.

    Cat D fans, like WWF fans, will exist and thrive and not be mocked as fools. Their heroes – Lance and Tyler and Roberto and Eddie and… will race on, and be cheered on.

    Think I’m nuts?  Think about it, really think about it.

    Cat D: Dope on, Do what you want, Don’t stop racing.

    View Details

    Never Stop Pedaling

    Nov 15, 2013
    by
    Todd Brown

    It’s pretty simple, right?

    It’s pretty simple, right?

    dont stop pedaling

    View Details

    SoCal Cycling Summit

    Oct 19, 2013
    by
    Todd Brown

    In 2012, I had the idea to bring the top thinkers, innovators and products to our friends in Southern California. Jan 2013 we had our first event with Joe Friel at Oakley.  Joe’s knowledge and presentation top notch – mind expanding.   275 people attended.  It was awesome.  We gave away thousands and thousands of..

    In 2012, I had the idea to bring the top thinkers, innovators and products to our friends in Southern California.

    Jan 2013 we had our first event with Joe Friel at Oakley.  Joe’s knowledge and presentation top notch – mind expanding.   275 people attended.  It was awesome.  We gave away thousands and thousands of dollars in product.

    For 2014, Chris Carmichael will be joining us at Oakley.  It will sell out for sure.  The sponsors are back, plus some BIG surprises.

    Click here for details.

    View Details

    A Special Place

    Oct 10, 2013
    by
    Todd Brown

    There is a special place in my heart for bike shop owners. For most, it’s a hardy road/path they ride; full of risk, danger, adventure and friendship. Pushed by a personal love for their own bike experience, they set off to share their truth of what makes life great and worthy. For some it’s to..

    There is a special place in my heart for bike shop owners.

    For most, it’s a hardy road/path they ride; full of risk, danger, adventure and friendship.

    Pushed by a personal love for their own bike experience, they set off to share their truth of what makes life great and worthy. For some it’s to do it better, for others to do it different, and for all to just do it.

    To own a bike shop, and live the dream.

    The love and passion ebbs and flows.

    Competition is tough, much tougher than any three week tour or off road century. Everyday they compete with other specialty shops, big box stores, the internet, etc.

    In my travels, I get to meet with them personally. Sometimes, at the end of the day I feel like I’m greeting them at the top of a brutal climb. Other times, early in the morning, they have a sense of warming up and readying themselves for a challenging day in the saddle.

    Call me sentimental, but I really do pray for their survival. I hope for their success.

    May they have the courage to make it to the next smiling child getting a first bike, the next adult sharing how their health has improved.

    If you share this sentiment, stop by your local shop and give that man or woman a hug. Send an anonymous thank you note. Buy a gift card to the local restaurant for them and their family to enjoy.

    Trust me, they need a little love. Today.

     

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    Fall!

    Sep 28, 2013
    by
    Todd Brown

    Fall could be my favorite time of the year to ride, at least it is right now. The weather this week has been wonderful, and getting out today to ride Canyon Velo with the usual suspects was perfect.  

    Fall could be my favorite time of the year to ride, at least it is right now.

    The weather this week has been wonderful, and getting out today to ride Canyon Velo with the usual suspects was perfect.

    2013-09-28_1317  2013-09-28_1320photo12013-09-28_1318

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    How we raised over $1000 for local high school MTB scene on a free bike ride

    Aug 21, 2013
    by
    Todd Brown

    Why did Robert (Robot) and Craig personally cut checks of $323 each for the local high school mtb teams?  Why did David and Patrick kick in $100 each? About 12 years ago, 4 of us started riding on Tuesday mornings… we jokingly called it the TMWC (Tuesday Morning World Championships). Fast forward to July 2013,..

    Why did Robert (Robot) and Craig personally cut checks of $323 each for the local high school mtb teams?  Why did David and Patrick kick in $100 each?

    About 12 years ago, 4 of us started riding on Tuesday mornings… we jokingly called it the TMWC (Tuesday Morning World Championships).

    Fast forward to July 2013, the ride had grown to the point that we jokingly put on a TMWC Invitational Fundraiser.

    We created kits.

    kits

    We created T-shirts.

    We blasted on FB and Strava.

    50 people showed up! (we used to be thrilled with 8, and we average about 20)

    The event was free.  If someone bought a tshirt or jersey or donated on top, that went in the kitty.

    In all, we cleared $1,100 for the kids.  Personally, I was stoked… and so were the MTB teams.

    But then Robot got the bug and shouted out on email he was matching it.  Craig followed, then Patrick then David.

    Cool beans.

    I’m already looking forward to next year.

     

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    When you started vs when you finished

    Jul 24, 2013
    by
    Todd Brown

    When did you ride your first bike? Do you remember your first “ouchie”? How soon did you chuck the training wheels? Who were your first riding buddies? What was the name of the local bike shop or catalog you’d drool over? Where did you love to ride? … If it’s been a while, it is..

    rad rick

    When did you ride your first bike?

    Do you remember your first “ouchie”?

    How soon did you chuck the training wheels?

    Who were your first riding buddies?

    What was the name of the local bike shop or catalog you’d drool over?

    Where did you love to ride?

    … If it’s been a while, it is – after all – like riding a bicycle and it will make you smile, so get back on: get a new bike, get fresh ouchies, meet new riding buddies, find a new bike shop, discover new terrain.

    PS… ignore the shameless self-promotion when you click on the image, unless you really like that image… in that case, we brought back Radical Rick and he’s available – if you like that sort of thing.

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    Let’s Make Some Noise

    Jul 05, 2013
    by
    Todd Brown

    I love Vuvuzela’s… at Formula 1 Racing, World Cup Soccer and now bike racing. The Path handed them out at Over The Hump and they were a huge hit!  

    vuvuzelaI love Vuvuzela’s… at Formula 1 Racing, World Cup Soccer and now bike racing.

    The Path handed them out at Over The Hump and they were a huge hit!

    path vuvuzela

     

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    Caution: Our brand owns this event

    Jun 12, 2013
    by
    Todd Brown

    “Caution” tape is a great way to own an event.  Promoters are often in need of the tape, and will willing use your tape with your brand at little to no cost to you.

    “Caution” tape is a great way to own an event.  Promoters are often in need of the tape, and will willing use your tape with your brand at little to no cost to you.

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    How to value your kit branding

    Jun 06, 2013
    by
    Todd Brown

    Super useful… the whole article  

    Super useful… the whole article

     


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    Report from Stage ll of Amgen Tour of California

    Jun 01, 2013
    by
    Todd Brown

    Descending to Palm Springs from the high mountains was pretty cool, and then it was hellishly hot. How hot? While gasping for air, I noticed an unusual sensation in my mouth.  My teeth were warm, not hot, but definitely much warmer than 98.6. The records show it was 115 and climbing, and we still had..

    Descending to Palm Springs from the high mountains was pretty cool, and then it was hellishly hot.

    How hot?

    While gasping for air, I noticed an unusual sensation in my mouth.  My teeth were warm, not hot, but definitely much warmer than 98.6.

    The records show it was 115 and climbing, and we still had the climb to the Tram ahead of us.

    “You may say to yourself, how did I get here?” or maybe, why are you doing that?

    Before you judge too quickly, understand that anytime you get a chance to ride a pro course ahead of the pro’s it’s a totally awesome experience.

    The locals cheer you on, because they think you are pro.

    You’ll see your times compared to the pros when you upload to Strava.

    There is no other way to adequately appreciate what a pro does day in and day out.

    This day would be awesome even with the heat.

    The course was beautiful, well marked, and easy to navigate and support.  We had assembled a great group of riders of relatively equal capabilities.  Matt Wenger was an awesome driver and supporter in our rental van.

    We met at 4:15am, and were riding by 6ish.  Mostly we rode together, and had a sweet pace line working efficiently.  The unifying force of riding soon bound us into one.  We were rocking it – pro speed on some of the early sections.

    The long climb out of Murrieta caused some separation, but it was gorgeous.  Along the route we picked up other riders and continued ripping through the rolling terrain.

    Back to that finish.

    Our group sort of shattered in the broiling condition.  Fatigue and dehydration had set in and our thinking was less than clear.  I needed to cool off my core and ducked into 7-11 for a Slurpee and Popsicles.  At the van, we reloaded our water, which quickly turned warm then hot then awful.

    The tram road greeted us with a radiant heat of 150 degrees: egg-frying.  The road is straight and lonely.  Nobody rides together; it’s a personal struggle.  Promises are quickly broken, and bonds shattered.  I zigged and zagged the final miles.  The boys from East West Bikes had a kiddie pool with water and ice and I plunged – shameless, but it saved my life.

    Finally finished, we scrambled for shade and a view of the big screen.  The pros were on the final climb.  Famous dudes from around the world were attacking what nearly killed us… then they too started to wilt and fade and even walk.  It was a crushing finish.  One by one they collapsed at the finish, or even before.  The ambulances raced to the top, much more help was needed than any had anticipated.

    Our finish was a celebration.

    Gourmet burgers, shakes, fries, rings, drinks all lifted our spirits back off the ground and we re-hashed our own trials and those of the pro’s.

    Back in the van, most drifted off and slept.

    Pics of the day:

     

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    Matt’s Bad Habat

    May 18, 2013
    by
    Todd Brown

    Trevor and I loaded up for a mancation, to ride and race the Whiskey 50 in Prescott, Arizona. My buddy, Matt Wenger, is ballsy enough to take action on something I had only threatened to do.  He bought a Sprinter, big deal you might say.  It’s a really big deal, because he put his creative..

    Trevor and I loaded up for a mancation, to ride and race the Whiskey 50 in Prescott, Arizona.

    My buddy, Matt Wenger, is ballsy enough to take action on something I had only threatened to do.  He bought a Sprinter, big deal you might say.  It’s a really big deal, because he put his creative talents into building a bike-riding surfer’s dream.  It’s called The HABAT.

    For years I drooled over the “big Merc”… not some road racing, screaming V8 from Mercedes but the really big Merc, the Sprinter van.

    Beds, check.

    Room for all the gear inside, check.

    Fridge, running (heated) water, a sink, and plenty of lighting all solar powered, check.

    Storage, lots of it, check.

    Great German looks and engineering with manly all terrain tires, check.

    Solid and commanding on the highway with 20+mpg, and easy to drive in town, check.

    Got it?  Everything a dad and son needed to mancation after being apart for two years.  Plus, lots of road ahead to catch up on life.

    Perfection is always attained with persistence and patience, and I’d be tested a bit on this trip.  We finally needed fuel as we crossed into Arizona.  We were down to a 1/3 tank and I thought fueling up prudent.  I pull in for diesel, put my card in, insert pump, set it to fill and head in to pee.  I return and exactly 2 cents had clicked over.  After pulling the trigger a bunch, running my other two cards, trying different pumps, getting an eye roll from unhelpful cashier I call Matt.  “Bro, how do you get fuel in? is there a trick?” “Nope.”  Frustrated, not full, I pull out praying we can get ‘er done at next town.  Yep, no problem.  What gives?  I figure the other station was empty and the cashier was a little too overwhelmed texting her boyfriend to care.

    We roll on.  Comfortable.  Snacking and drinking and chatting about life.  So engrossed, we zipped right past the turn off.  30, 40, 50 minutes later we decide to take the back roads to the proper highway.  The sun resting behind us, we lit up the road with powerful beams enjoying the lonely desert highway.  It got twisty, and we longed a different German tool for a section, though the Habat was steady and never topsy turvy.

    Behind schedule and uncaring we slipped into our self-serve camp spot for the night.  It was quite late.  Even Neil Adams was down for the night.  In a few minutes we had the beds up and our heads down.

    Well after sunrise, we rose.

    Those now showing up to find a spot mid-morning were turned away, the campsites were full.

    Friday we set up camp, mainly just covering the cement table with our ez-up.  Everything was already set in the van.  We tweaked on the bikes then broke camp to pre-ride the some of the sweet single track.

    Prescott has great riding.  Decomposed granite is always a fun surface, and that’s most of what we rode.  Single-tracks are flowy, fast and fun.  The race was shaping up to be wonderful.

    We ran into our friends Ben and Season pre-riding.  Ben had told me how awesome the course was and I was glad to see him, and see he was right.

    Pre-race dinner in Prescott.  What could the little town offer?  Well, how ‘bout an awesome steakhouse partner?  We stuffed ourselves on salad and bread and pasta and fish and potatoes.

    There’s a certain comfort to knowing all your gear is locked up, and a massive ease when it’s all in the van.  “Pulling up the stakes” is a cinch.

    We got back to camp.  Got into bed and watched Breaking Away – the cycling classic, which Trevor had never seen.  His passion for cycling is nascent, burgeoning.  It’s all new, and some of it I get to see through new eyes.  We howled over classic lines: “Refund? Refund?!  REFUND!!”, “give me something American damnit, give me some French fries”.  And we slept.

    Early, real early we snuck out of camp in the van.  Others slept, we crept all the way to the Start/Finish.  Easy.  Grabbing our Walmart camping chairs (Prescott has everything), we set up on the first line of the start and waited in parkas, comfortable while others stood freezing.

    Neil Adams and co were there, Ted Willard and the G2 squad too.

    90 minutes later, the gun went off and it was on.  5 miles later Trevor flatted.  We fixed it.  3 miles later Trevor flatted.  We fixed it.  This would not be a race of dad vs son, it would be an adventure.  We settled in and began picking off people ahead of us.

    Getting that good start still kept us ahead of the conga line behind us.  Neil and others were far enough back the had to walk a lot of the start.  We rode… at a good clip too.

    Flats behind us, the technical downhill single track was nothing to overlook.  Now we were really up to pace and in our element.  Miles and miles of descending later we poured out onto the jeep road that leads to the aid station.  We felt good.  Matt Ford and Linda McGee were friendly faces who helped us load up for the plummet to Skull Valley.

    We flew.  Flew past slower descenders then past the fast guys who were already climbing back up.  There’s Ty, there’s Rob McGee, there’s Dustin and Ben and Charlie and… so many friendly SoCal faces.

    At the bottom, we caught Kevin “Backpack” McKenna.  Back on the climb, Jeff Renteria was bombing down the other way; aminute later a certain Meredith “Rosie Cheeks” Ford  followed.  Kevin dropped us – whatever.

    How good of shape could my kid be in?  He’s been sans physical training for two years, and the mountain bike he got at Christmas was mainly inside as he was in Utah snow all winter.  The sun beat hard, the dust blew hard, and the climb got hard – much harder than it seemed when we were ripping down it.  Finally, we made the aid station.  This was earned and needed.  We were parched and worn down.

    Every race has it’s friendly town folk who line the course and cheer you on, Prescott more than most.  They were awesome, having as much or more fun than us.  Especially, when they lined the course a few miles of hard climbing later and said “you’re almost there”.  Wiley vet that I am, I warned Trevor “don’t believe it, press on.”  And so we did, right up to Cramp Hill.

    Smoking single track was our reward.  Fast.  Technical.  Tree-lined.  Water crossing with fans handing up drinks of questionable athletic benefit.

    The final miles of the 50 are paved, and all down hill.  Way out, you hear the town.  A mile out you feel the energy.  A half mile the crowd sucks you forward.  Our group of two swelled to six, there would be a sprint finish : 0

    We crossed the line together, my friend Nate with us.

    Lots of congratulations and skin slapping passed around the finish.  A great vibe. Loot in hand we soft pedaled the short distance to our Habat.  Changing in privacy, locking bikes inside, and walking to an awesome hamburger and fries.

    I’m hooked, and so is Trevor.  This is one bad Habat, one I don’t want to kick, one I want more of.

    I can just see my office on wheels parked at San O all week, and on an adventure every weekend.  Now I need to man up like Matt!

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    Musk also quipped, “Apparel sales are going really well.”

    May 08, 2013
    by
    Todd Brown

    It’s official. Tesla has returned its first profitable quarter after 10 years in the business, following promises that it would be in the black in 2013… details here What’s really official is that Tesla is cool, and because it’s cool the closing remark of the article makes sense: Musk also quipped, “Apparel sales are going..

    It’s official. Tesla has returned its first profitable quarter after 10 years in the business, following promises that it would be in the black in 2013… details here

    What’s really official is that Tesla is cool, and because it’s cool the closing remark of the article makes sense: Musk also quipped, “Apparel sales are going really well.”

    Cool brands make a boat load on people willing to pay them to wear their brand.

    Why?  Because the apparel shows they are part of a tribe, it shows what matters to them individually and that apparel is a reminder that they’re part of something special.

    Now that’s chill.

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    Unique = Memorable = Desirable

    Apr 10, 2013
    by
    Todd Brown

    Events with memorable memorabilia make more magical memories. VisionQuest and CountingCoup are two epic mountain bike events.  Massive climbing and rugged terrain challenge the riders, and those who finish are rewarded with coup feathers. The event also goes old school with a chalk board to track the top 10. The Belgian Waffle Ride goes pro..

    Events with memorable memorabilia make more magical memories.

    VisionQuest and CountingCoup are two epic mountain bike events.  Massive climbing and rugged terrain challenge the riders, and those who finish are rewarded with coup feathers.

    The event also goes old school with a chalk board to track the top 10.

    The Belgian Waffle Ride goes pro with the graphics, and upscale with the sports “drink”

    … and pro with the full spectrum of leader jerseys

    Want people to spread the word about your event, and bring their friends back next year?  Give them something to fight for, something beyond average, make it memorable!

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    Is your crew part of the crew?

    Apr 05, 2013
    by
    Todd Brown

    Sure the team looks awesome, but we’ve got a long way to go in cycling in terms of branding the support crew. Look at F1.  Wow! Let’s get the sponsors a lot more play by kitting up the rest of the crew – parents, lovers, friends, sponsors etc. Imagine the splash to be made at..

    Sure the team looks awesome, but we’ve got a long way to go in cycling in terms of branding the support crew.

    Look at F1.  Wow!

    Let’s get the sponsors a lot more play by kitting up the rest of the crew – parents, lovers, friends, sponsors etc.

    Imagine the splash to be made at the next race when the team is joined in their colors by 2 to 3  to 4 times as many people.

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    Custom: from Concept to Completion

    Apr 04, 2013
    by
    Todd Brown

    Going custom is a process.  We do our best to make it fun, easy and satisfying… kinda like a good date. In this example, we went first with standard bottle opener shape and the customer’s bolt pushing out the side.  The customer wanted to see a hex design next – representing a six-sided bolt. The..

    Going custom is a process.  We do our best to make it fun, easy and satisfying… kinda like a good date.

    In this example, we went first with standard bottle opener shape and the customer’s bolt pushing out the side.  The customer wanted to see a hex design next – representing a six-sided bolt.

    The hex design was all set until I noticed we spelled the customer’s name incorrectly and that the opening for the bottle cap was just a hair too small.

    On the right, you see the final product.  A custom bottle opener in stainless steel, cut by laser and then tumbled to take off the sharp edges.

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    Print still counts

    Apr 02, 2013
    by
    Todd Brown

    Social media is awesome, but… it’s hard to get in front of the shoppers actually in the bike shop it’s hard to pick up and take home it’s hard to put on the fridge door and remind yourself to eat well it’s hard to tape above your bike and train with a reason Print still..

    Social media is awesome, but…

    it’s hard to get in front of the shoppers actually in the bike shop

    it’s hard to pick up and take home

    it’s hard to put on the fridge door and remind yourself to eat well

    it’s hard to tape above your bike and train with a reason

    Print still has it’s place, and we do lots of it.

     

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    What’s on your shoulder?

    Apr 01, 2013
    by
    Todd Brown

    The shoulder area of a jersey is one of the very best places to have your logo, and often easily overlooked in design. Here, Seth did an excellent job of maximizing the opportunity from both the front and side view.  

    The shoulder area of a jersey is one of the very best places to have your logo, and often easily overlooked in design.

    Here, Seth did an excellent job of maximizing the opportunity from both the front and side view.

     

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    Is DHD Wear for you?

    Mar 29, 2013
    by
    Todd Brown

    If you have a brand people are burning to share or a cycling message beyond clever then, and only then, DHDWear might be for you. We’ll design it, produce it, inventory it, promote it… AND our reps who are out seeing shops every single day will get it out there for you. Shoot me an..

    If you have a brand people are burning to share or a cycling message beyond clever then, and only then, DHDWear might be for you.

    We’ll design it, produce it, inventory it, promote it… AND our reps who are out seeing shops every single day will get it out there for you.

    Shoot me an email, or give me a call.  I’ll fill you in on the details of what’s in it for you.

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    Great Design… nothing better

    Mar 28, 2013
    by
    Todd Brown

    (Full disclosure, this kit is for my local training ride). Great designers can take your concept, your sketch, your wet noodle of lameness… and make it: Vibrant.  Exciting. Must have. Great design sells because the value is so obvious.

    (Full disclosure, this kit is for my local training ride).

    Great designers can take your concept, your sketch, your wet noodle of lameness… and make it:

    Vibrant.  Exciting. Must have.

    Great design sells because the value is so obvious.

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    Custom Board Shorts

    Mar 28, 2013
    by
    Todd Brown

    Yep, we can do fully sublimated custom boardshorts… what could be cooler than kickin’ it after Ironman boardshorts that match your race gear?

    Yep, we can do fully sublimated custom boardshorts… what could be cooler than kickin’ it after Ironman boardshorts that match your race gear?

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    The Handshake Deal

    Mar 25, 2013
    by
    Todd Brown

    The handshake deal is only as good as your next trip to the can – that hand going to get washed or soiled real soon. Get it in writing. Detail it out. Sign it. Now go exceed your partner’s expectations.

    The handshake deal is only as good as your next trip to the can – that hand going to get washed or soiled real soon.

    Get it in writing. Detail it out. Sign it. Now go exceed your partner’s expectations.

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    Work vs vacation?

    Mar 22, 2013
    by
    Todd Brown

    “Work is better than vacation—and it is important to have a purpose to wake up each day.” – Shimon Peres, 87 years old at the time Let me just add “My” to the front of that quote.

    “Work is better than vacation—and it is important to have a purpose to wake up each day.”

    – Shimon Peres, 87 years old at the time

    Let me just add “My” to the front of that quote.

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    Go ahead…

    Mar 14, 2013
    by
    Todd Brown

    When the vendor/customer relationship is solid and the trust is earned business becomes much faster, and much more fun.  

    When the vendor/customer relationship is solid and the trust is earned business becomes much faster, and much more fun.

     

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    Joe Yule

    Mar 08, 2013
    by
    Todd Brown

    My friend Joe Yule is doing some really cool stuff for cycling. Along with designing for the Garmin Pro Tour team, he’s making really sweet kits for famous rides around LA – The Belgian Waffle Ride, The Donut Ride, The New Pier Ride. I couldn’t help but enlist him to do something for our local..

    My friend Joe Yule is doing some really cool stuff for cycling.

    Along with designing for the Garmin Pro Tour team, he’s making really sweet kits for famous rides around LA – The Belgian Waffle Ride, The Donut Ride, The New Pier Ride.

    I couldn’t help but enlist him to do something for our local ride, the Tuesday Morning World Championships.

    Can’t wait to see the group a decked out in TMWC blue kits.

    Kits can be ordered from now through 3/21/13 at http://www.dnacycling.biz/tmwc/

    Ride On! (in style)

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    INCREDIBLY Fast at 50

    Mar 07, 2013
    by
    Todd Brown

    Johnny O owns the Harding TT overall course record per Strava. Tim Z, bested everybody, ALL Cat 1s, at the first US Cup. Doug Andrews doesn’t even race age group, he races Pro. Mark H, is clicking off road KOMs and crushing all ages. Aging up in racing rarely means, never?, better personal race results...

    Johnny O owns the Harding TT overall course record per Strava.

    Tim Z, bested everybody, ALL Cat 1s, at the first US Cup.

    Doug Andrews doesn’t even race age group, he races Pro.

    Mark H, is clicking off road KOMs and crushing all ages.

    Aging up in racing rarely means, never?, better personal race results.

    The fastest guys in my world are old, leathery, experienced, and determined to be the best… not just their best, THE best.

    Its a shocking list of triumphs by old guys. (Please add away its far from complete.)  Many of them are still fully sponsored, lavished as young pros.

    This only serves to inspire the rest of us as to what’s possible, and even enrage a few of us to further dedication.

    The why’s, how’s, and what’s… Is it a generational thing?

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    Levers and Tools

    Mar 06, 2013
    by
    Todd Brown

    “Got everything?” Shouting this at a broken down rider when traveling at 25+ mph cusps on useless. Out of ear shot, no wordy response will be heard. Trust me on this. Having a bag under the saddle which is short of proper equipment leaves rider stranded, or nearly so. There I was, friends rushing past,..

    “Got everything?”

    Shouting this at a broken down rider when traveling at 25+ mph cusps on useless.

    Out of ear shot, no wordy response will be heard. Trust me on this.

    Having a bag under the saddle which is short of proper equipment leaves rider stranded, or nearly so.

    There I was, friends rushing past, trying desperately to pry off my tire sans levers. Eventually, the task was completed.

    Without the proper tools, a task can take forever. Simple and quick turns to painful, complicated, frustrating and slow.

    Pride sucks.

    When help is needed, be clear and concise.

    Yell, “Help!”

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    Smell The Roses

    Mar 04, 2013
    by
    Todd Brown

    Smell the roses, Feel the sun, Hear the wind, See the fun, Drink the moment, Savor the spin, Nibble on life, Let loose within.  

    Smell the roses,

    Feel the sun,

    Hear the wind,

    See the fun,

    Drink the moment,

    Savor the spin,

    Nibble on life,

    Let loose within.

     

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    Spring Classics

    Mar 01, 2013
    by
    Todd Brown

    The Spring Classics are here. Men becoming monsters on bikes, racing the Hell of the North, and more. Frankenstein will be my reading preparation, finally letting this classic loose on my mind. A few pages in I find this: “for nothing contributes so much to tranquillize the mind as a steady purpose—a point on which the..

    The Spring Classics are here.

    Men becoming monsters on bikes, racing the Hell of the North, and more.

    Frankenstein will be my reading preparation, finally letting this classic loose on my mind.

    A few pages in I find this: “for nothing contributes so much to tranquillize the mind as a steady purpose—a point on which the soul may fix its intellectual eye”.

    Let the monsters free, the winter fades and with it the lonely miles of preparation, prodding, and poking.

    The Classics overwhelm mere mortals.

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    Master Lee

    Feb 28, 2013
    by
    Todd Brown

    “You can do it.” Master Lee teaches Tae Kwon Do. He teaches children, and some adults, that they can in deed break a board with their bare hands, feet and heads. “You can do it” comes from his gut, deep inside the man.  It is bellowed with power and confidence. “You can do it” moves..

    “You can do it.”

    Master Lee teaches Tae Kwon Do. He teaches children, and some adults, that they can in deed break a board with their bare hands, feet and heads.

    “You can do it” comes from his gut, deep inside the man.  It is bellowed with power and confidence.

    “You can do it” moves along the scale from encouragement to perceived anger.

    He is Master Lee.

    Quivering little tikes earn great confidence. He teaches with patience, allowing his wealth of experience to wash over and prepare the uninitiated to do the unthinkable.

    Master Lee’s approach lives in contrast to the cheap entertainment of throwing a newby into the fire of a gnarly downhill or group ride.

    The few that survive go on to a lifetime of riding, the rest…

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    Is STRAVA perfection?

    Feb 27, 2013
    by
    Todd Brown

    Two riders ride headed out for a ride. At a designated spot, one stopped and the other rode ahead. Why? The rider behind waited for the one ahead to clear the trail, then the rider behind gave it his all to KOM the segment. They checked times, swapped duties, and repeated until they had either..

    Two riders ride headed out for a ride.

    At a designated spot, one stopped and the other rode ahead.

    Why?

    The rider behind waited for the one ahead to clear the trail, then the rider behind gave it his all to KOM the segment.

    They checked times, swapped duties, and repeated until they had either PRd or KOMd.

    STRAVA has so many of us striving (that’s the root Norwegian word).

    Its all about feedback and measurement and seeing what is possible then going for perfection in the form of a PR… Even a KOM.

    Which is better a PR or a KOM? Neither?

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    Vision & Speed

    Feb 26, 2013
    by
    Todd Brown

    I’m getting slower. My 20-10 vision is gone. No longer do I see the rocks and lay of the land far in advance. So I focus even more on what’s directly in front of me.  Rocks become boulders, grooves-canyons, bumps-ski jumps Slow, slow, slow. Good vision equals riding much faster AND much safer.  On the..

    I’m getting slower.

    My 20-10 vision is gone.

    No longer do I see the rocks and lay of the land far in advance. So I focus even more on what’s directly in front of me.  Rocks become boulders, grooves-canyons, bumps-ski jumps Slow, slow, slow.

    Good vision equals riding much faster AND much safer.  On the trail, in business, in our families… Lose your vision and you go slower and crash more, there is little to no flow.

    So fix it, admit it, and get some glasses – physical glasses or a mentor or something inspirational.

    Get back to flow.

     

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    Just what is your intention?

    Feb 21, 2013
    by
    Todd Brown

    Downhill mountain biking, crit racing and surfing are spiritually connected. Act like you can make it and you will. Single-track on the side of the cliff. Shooting the gap in a sprint finish. Making a huge drop. Hesitate… And you die.  

    Downhill mountain biking, crit racing and surfing are spiritually connected.

    Act like you can make it and you will.

    Single-track on the side of the cliff.

    Shooting the gap in a sprint finish.

    Making a huge drop.

    Hesitate… And you die.

     

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    Broken bones, what are friends for?

    Feb 18, 2013
    by
    Todd Brown

    My daughter’s friends tracked us down at 9pm Saturday night. We were just starting dinner, she had just finished a poorly executed trampoline-powered back flip. “We don’t want to alert you, but Shelby might have a broken arm.” It’s a brave call to make, especially when I know if it wasn’t broken she would be..

    My daughter’s friends tracked us down at 9pm Saturday night. We were just starting dinner, she had just finished a poorly executed trampoline-powered back flip.

    “We don’t want to alert you, but Shelby might have a broken arm.”

    It’s a brave call to make, especially when I know if it wasn’t broken she would be making that call herself.

    Susie, Trevor and I rescued our red-eyed little girl and sister from Big Air. At Mission Hospital, we confirmed the humorous was cracked all the way through. The staff was awesome.

    Friends can push us beyond our limits. That can be good and bad, and it takes a while to know which one.

    Having a trampoline in the back yard for 15 years didn’t prepare her for going beyond her limits. She’s a gifted dancer, and no doubt with thorough instruction she will go back and master the back flip.

    Eastwood said it best, “a man has got to know his limitations.”

    Sunday those same friends visited in droves, expressing sympathy and sharing cakes and candy and hugs.

    Real friends challenge us, and help us pick up the broken pieces.

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    Begging to differ, Amazon great rep?

    Feb 12, 2013
    by
    Todd Brown

    Amazon has the top corporate reputation. Yep … Among consumers. I know a few businesses who feel and think otherwise. These folks cover the bar codes on products in their stores because their customers try product, then buy at amazon. What is the D-factor for all parties in this equation? Amazon for winning on price..

    Amazon has the top corporate reputation. Yep

    … Among consumers.

    I know a few businesses who feel and think otherwise. These folks cover the bar codes on products in their stores because their customers try product, then buy at amazon.

    What is the D-factor for all parties in this equation? Amazon for winning on price war? Manufacturer for jumping in bed with Amazon to their own dealers detriment? Customers who save a few bones only to find one day their shop is gone?

    Who really wins long term and short term?

    Does it matter? (to you?)

    Where is Amazon vulnerable?

    Tribe creation.

    Custom products.

    Warranty issues.

    Service after the sale.

    The rules keep changing, but the game remains the same.  Hit ’em where it hurts.

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    10 speed thinking

    Feb 11, 2013
    by
    Todd Brown

    My first real bike was a Schwinn Sting Ray. On a Saturday ride to the jumps in La Habra, a rumor spread about the two-speed Kick Back. What?! Two speeds on a bike, and no shifters. Mythical. When I “got mine”, the thrill of kicking it back and nearly doubling my speed was like spiked..

    My first real bike was a Schwinn Sting Ray.

    On a Saturday ride to the jumps in La Habra, a rumor spread about the two-speed Kick Back.

    What?! Two speeds on a bike, and no shifters. Mythical.

    When I “got mine”, the thrill of kicking it back and nearly doubling my speed was like spiked cool aid and James Bond. We couldn’t get enough, and we went about it as sly as possible so the other cats we rode with couldn’t figure out how we smoked ’em.

    Schwinn, was a big dreamer and drove our industry far beyond where we could see… Beyond where anybody was looking, or so it seems now.

    Where is the big thinking now?

    Most of my thinking is done on my bike, riding alone and pondering how to apply other people’s ideas to cycling.  For example, Google’s 10x.

    The jump from 7-speed, to 8 to 9 to 10 to 11 is incremental.  It got us from the Kick Back to 2×10 and 1×11.  It’s good, but it took 40 years.

    I think we can and should go bigger and faster.

    (Addendum:  I had somebody point out to me today that Stan’s has brilliantly revolutionized the way we think about wheels in a very short time.)

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    It’s better to beat me than to beat you

    Feb 10, 2013
    by
    Todd Brown

    Lots of solo dirt miles have left me peaceful, skilled, and totally lacking snap. The road, specifically the group ride, has always been the method of choice for bringing back snap, power, and will. Getting left behind hurts, and the fear of it allows me to suffer like I never would by myself. On the..

    Lots of solo dirt miles have left me peaceful, skilled, and totally lacking snap.

    The road, specifically the group ride, has always been the method of choice for bringing back snap, power, and will. Getting left behind hurts, and the fear of it allows me to suffer like I never would by myself.

    On the Canyon Velo ride I was pushed to my limit and finally dropped. Low in spirit I pedaled in squares to home, got on the MTB and reviewed my death in slo-mo.

    When it all uploaded and processed on Strava a warming of my heart occurred.

    12 PRs!

    Y’all may have killed me on the ride, but me killing the old Todd was the best.

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    Are you using your hub?

    Feb 08, 2013
    by
    Todd Brown

    With the growth of cycling among people that wear big boy pants to work, what are you doing to use your expanding hub? Golf gets a pass when the boys head out for 5 hours of 18.  In between the swings, there is chatter and banter that often leads to ka-ching! Jim Bishop video tapes..

    With the growth of cycling among people that wear big boy pants to work, what are you doing to use your expanding hub?

    Golf gets a pass when the boys head out for 5 hours of 18.  In between the swings, there is chatter and banter that often leads to ka-ching!

    Jim Bishop video tapes the TMWC, he also gets my real estate transactions.  David Frank met Craig Runnals on a ride and now Craig gets David’s real estate appraisals.  David and Jim met through cycling, and now David gets a crack at offering financing to Jim’s home buyers/sellers.

    “Brace yourself my love, I just have to go do this ride.  I’ve never done it, and who knows what path it might take us down?”

     

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    I Just Wanna Weeeeeen

    Feb 07, 2013
    by
    Todd Brown

    Humiliated, crushed and tossed aside Nacho Libre declares “I just wanna weeeeen!” Me too.       Mounting a ridiculous moto on a quixotic quest for greatness in the wrestling ring and true love, Nacho leaves the sanctuary of the monastery. Self-imposed, self-driven, lonely and pitiful. The drive. Like Nacho, we cyclists eventually realize “sometimes..

    Humiliated, crushed and tossed aside Nacho Libre declares “I just wanna weeeeen!”

    Me too.

     

     

     

    Mounting a ridiculous moto on a quixotic quest for greatness in the wrestling ring and true love, Nacho leaves the sanctuary of the monastery. Self-imposed, self-driven, lonely and pitiful.

    The drive.

    Like Nacho, we cyclists eventually realize “sometimes when you are a man you wear stretchy pants.”

    The proper tools.

    Looking back on a minor win, Nacho bursts “remember when I ripped my blouse and attacked?”.  Sidekick and partner Esteven checks back “and then he knocked you out”.

    The honest celebrations.

    Wistfully singing about his true love, Incarnacion, Nacho realizes he has reincarnated himself and is ready to weeeeeen.

    The revelation that we are ready.

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