Begging to differ, Amazon great rep?

Amazon has the top corporate reputation. Yep

… Among consumers.

I know a few businesses who feel and think otherwise. These folks cover the bar codes on products in their stores because their customers try product, then buy at amazon.

What is the D-factor for all parties in this equation? Amazon for winning on price war? Manufacturer for jumping in bed with Amazon to their own dealers detriment? Customers who save a few bones only to find one day their shop is gone?

Who really wins long term and short term?

Does it matter? (to you?)

Where is Amazon vulnerable?

Tribe creation.

Custom products.

Warranty issues.

Service after the sale.

The rules keep changing, but the game remains the same.  Hit ’em where it hurts.