We’ve been hauling for the last 12 months. It’s been a blast.
First was GTB – Off The Bike Branding – more here.
Next was bringing more lifestyle to cycling with Damion.
Then we had Joe Friel come to Oakley which lead to BiciFire.
And now we are focused on unveiling Dusty Shins.
With all this going on, I felt it necessary to create a mother ship. There is no way I could do all this alone, so a name representative of what we are doing was kicked around. Hence, we have christened the ship Pedal Industries.