Is your crew part of the crew?

Sure the team looks awesome, but we’ve got a long way to go in cycling in terms of branding the support crew.

Look at F1.  Wow!

Let’s get the sponsors a lot more play by kitting up the rest of the crew – parents, lovers, friends, sponsors etc.

Imagine the splash to be made at the next race when the team is joined in their colors by 2 to 3  to 4 times as many people.