Skip to content
  • Become an Insider
  • Custom Orders
    • Cycling Gear Bags
    • MTB Gear Bags
    • Triathlon Gear Bags
    • Running Gear Bags
    • Swimming Gear Bags
    • For Your Bike
    • Musettes
    • Travel Gear Bags
    • Ski Gear Bags
    • Football Gear Bags
  • Kit Bundle
    • Cycling
      • Men's Jerseys
      • Women's Jerseys
      • Men's Bibs
      • Women's Bibs
      • Speedsuits
      • Long Sleeve Jerseys
    • Triathlon
      • Speedsuits
      • Jerseys
      • Bibs
      • SuperTech T's
      • Singlets
      • Running Shorts
      • Long Sleeve Jerseys
    • Running
      • SuperTech T's
      • Singlets
      • Running Shorts
      • Hats
      • Arm Warmers & Coolers
      • Long Sleeve Jerseys
    • Fit Kit
    • Jackets
    • Vests
    • Base Layers
    • Warmers and Coolers
    • Changing Ponchos
    • Skull Cap
    • Punk!
    • We The People
    • Chroma
    • Dusty Shins
    • Patriot
    • Camo
    • Aloha
    • Among The Wolves
    • Wild Child
    • For The Love Of The Sport
    • Gloves
    • Socks
    • Bike Stickers
    • Changing Ponchos
    • Calendars
    • Wallets
    • Aprons
    • Water Bottles
    • Helmets
    • Books & Stickers
    • Wet/Dirty Bags
    • T Shirts
    • Hats
    • Hoodies
    • Joggers
    • Canopies
    • Banners
    • Flags
    • Table Clothes
  • Sizing Guides
  • Reviews
  • The Blog
    • About
    • Size Charts
    • Custom Price List
    • Crash Replacement
    • Books
    • Events
    • Gift Cards
    • FAQ's
    • Closeouts
    • Logo Design
    • Nutrition
    • Partners
  • Log in
    Cart
    Complete the kit

    Size

      Theme version: 87253e5
      Subtotal
      $0.00
      Shipping, taxes, and discount codes calculated at checkout.
      •  
      Your cart is currently empty.
      Search
      PEDAL Industries PEDAL Industries PEDAL Industries PEDAL Industries
      Log in Search Cart
      • Become an Insider
      • Custom Orders
      • Gear Bags
        • Cycling Gear Bags
        • MTB Gear Bags
        • Triathlon Gear Bags
        • Running Gear Bags
        • Swimming Gear Bags
        • For Your Bike
        • Musettes
        • Travel Gear Bags
        • Ski Gear Bags
        • Football Gear Bags
      • Kit Bundle
      • Apparel
        • Cycling
          • Men's Jerseys
          • Women's Jerseys
          • Men's Bibs
          • Women's Bibs
          • Speedsuits
          • Long Sleeve Jerseys
        • Triathlon
          • Speedsuits
          • Jerseys
          • Bibs
          • SuperTech T's
          • Singlets
          • Running Shorts
          • Long Sleeve Jerseys
        • Running
          • SuperTech T's
          • Singlets
          • Running Shorts
          • Hats
          • Arm Warmers & Coolers
          • Long Sleeve Jerseys
        • Fit Kit
      • Layers
        • Jackets
        • Vests
        • Base Layers
        • Warmers and Coolers
        • Changing Ponchos
        • Skull Cap
      • Collections
        • Punk!
        • We The People
        • Chroma
        • Dusty Shins
        • Patriot
        • Camo
        • Aloha
        • Among The Wolves
        • Wild Child
        • For The Love Of The Sport
      • Accessories
        • Gloves
        • Socks
        • Bike Stickers
        • Changing Ponchos
        • Calendars
        • Wallets
        • Aprons
        • Water Bottles
        • Helmets
        • Books & Stickers
        • Wet/Dirty Bags
      • Casual
        • T Shirts
        • Hats
        • Hoodies
        • Joggers
      • Outdoor
        • Canopies
        • Banners
        • Flags
        • Table Clothes
      • Sizing Guides
      • Reviews
      • The Blog
      • More
        • About
        • Size Charts
        • Custom Price List
        • Crash Replacement
        • Books
        • Events
        • Gift Cards
        • FAQ's
        • Closeouts
        • Logo Design
        • Nutrition
        • Partners
      toddblogprofile.png__PID:642f8300-0b96-42d5-8551-889f1d639b6e

      Todd’s Journal

      Subscribe

      Email Terms & Privacy

      Get weekly digest
      Strava Widgets Styling

      Get RaceDay Ready


      ARE WE EATING TOO MUCH?

      IN THE MAD DASH to fuel for, and the recovery from, the next heavy training session, is it possible we might overdoing it...

      ... to our detriment?

      I mean, look around.

      For a herd of endurance athletes...

      ... are we gazelles or elephants, or somewhere in between?

      The reason I'm asking is today, after a fairly rigorous start...

      • 5:30 am start, as always underslept, normal rise is around 6am.
      • 60 miles, 5000' of vert, 225w Normalized (good for me)
      • over an hour at threshold or above

      ... I felt unusually awesome.

      What I did was...

      • Ate light dinner vs a bunch of extra carbs
      • Pre-ride skipped the oatmeal in favor of 3 Trader Joe's peanut butter cups.
      • Got home, pounded a Fair Life chocolate milk vs. a pile of Kodiak cakes and a smoothie.

      ... not on purpose or as a test.

      Just life.

      Hanging out with one of the grands all evening before.

      Getting home to a work crew taking over the downstairs and clearing out amidst the chaos so I could get some work done.

      Results are in...

      • slept amazing
      • had awesome energy all morning
      • and cranked out a buncha work before noon

      ... and I'm asking a legit question.

      Am I eating too much?

      ===

      163.8lbs/12.5%
      7sh hours sleep
      640 anti-oxidant level
      Upper Body: 0 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      89/109/-20 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      WHAT IS AN EVENT SO GOOD WE WOULD PAY TO HOST?

      THE BEST EVENTS OFTEN START WITH NEED AND PASSION, or both. They grow organically from there until...

      ... they are famous and selling out.

      What would be one so good we'd be willing to bankroll it ourselves?

      Free entry.

      That was the question on a recent Founders podcast.

      It got me thinking the...

      • lots of people I'd want to hang out with
      • and be challenged and stimulated by
      • share the experience with
      • add in some killer eats
      • outrageous awards
      • swarm of vendors

      ... things that would be worth it.

      That's the kind of event I'd be interested in putting together.

      In the meantime...

      • parting with our cash to help finance it

      ... isn't that what we are basically doing when we register for any event?

      ===

      163.8lbs/12.5%
      8sh hours sleep
      480ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      86/90/-5 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      TWO NOTEBOOKS

      DOCUMENTING OUR ACCOMPLISHMENTS is something many of us do. Whether it's a framed race photo, or race numbers with medals on the mantle...

      ... if it matters, keep it memorable.

      What about the future?

      Do we document that?

      Each morning I bust out two notebooks...

      • just after reading something uplifting
      • meditating on it
      • before all else

      ... one for imaging the future, one for the todos.

      The dumb ideas get axed,
      the good ones have a shot at life.

      The tasks get completed and crossed out,
      the survivors either get done or killed.

      What does that have to do with racing, life?

      Everything.

      ===

      Deeper Dive

      To image the future is to deliberately build a picture of what has not happened yet so that picture can shape what you do now.

      It is not fortune-telling and it is not daydreaming. It is the constructive work of taking pieces of memory, observation, values, and desire and assembling them into a scene, a feeling, or a story of a possible tomorrow.

      How the mind actually does it

      Your brain uses the same machinery for remembering the past and picturing the future. It pulls familiar people, places, objects, and emotions out of storage and rearranges them into events that have never occurred. Neuroscientists call this constructive episodic simulation. People who lose the ability to recall personal memories often also lose the ability to vividly imagine their own future.

      There are at least four related modes:

      • Simulation — constructing a specific scene (“I see myself finishing the climb, breathing steadily”).
      • Prediction — estimating likelihood.
      • Intention — deciding what you want.
      • Planning — laying out the steps.

      They usually operate together.

      Why the pictures matter

      Sociologist Fred Polak argued that the images a person or a culture holds of the future are a driving force of history. A living, attractive image of a better world pulls people forward; a decaying or purely catastrophic image produces paralysis or decline. The pictures are not just reflections of reality—they help create it by directing attention, effort, and courage.

      That is why practices such as writing a “best possible self” letter, running scenario workshops, or simply sitting still and seeing a concrete good outcome in detail can change mood and behavior. The image becomes a reference point you can steer toward.

      Two common mistakes

      • Treating the image as a rigid prediction instead of a working sketch that can be revised.
      • Only imaging disaster. A mind that rehearses only collapse has less material with which to invent alternatives.

      Imaging the future, then, is the act of making the not-yet visible enough that you can start living toward it today.

      ===

      162.6 lbs/12.4%
      9ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      87/98/-12 per Strava Power & Relative Effort (whatever that means)

      What I'm reading: Black List, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SOMETIMES PRE-VIEWING IS JUST A HECKUVA A GOOD REMINDER

      THE FIRST WE EVER RACE A COURSE, taking the time to recon from parking to finish, even if it's just the first 5 miles...

      ... can pay oodles and oodles.

      If we have the time,
      pay the dime.

      Pre-view it all.

      But, what if we've already raced it?

      Trust me on this...

      • the turns
      • the sunlight angles
      • how the herd responds over undulations

      ... we'll never have the course as dialed as the locals.

      I was reminded of this today

      • 36 miles
      • 4500' of vert
      • most of it off road

      ... pre-riding the first 33ish miles of our upcoming epic SurfNSummit.

      The reminder wasn't the route so much as these specific issues...

      • check your batteries - the one day I don't check the shifter batteries the night before and my casual spin to the start turns into sprinting home to replace a 2032 and then pin it to meet the crew - we don't wait, ever.
      • respect the pre-ride like we'd expect the race day - I went low on my calories/bottle and extra gels in the pocket and really suffered for it on the way back
      • if at all possible - have the cold/icy water if it's going to be hot vs the "room temperature" free water that was as warm as the outside air of 100º. this made eating the NutttrButtrs during the last 90 minutes impossible because my stomach wasn't loving the hot water
      • have the bike in the finest working order - that fouled rear 2-speed unable to access my 3 lowest gears made the 50 minute climb unnecessarily challenging
      • pace to race - in this case, while grateful to have 4 of the posse join us, they weren't doing the whole thing and rather than high zone 2, we were bouncing between tempo and threshold for the first 90 minutes, which is not the plan for the epic adventure  

      ... that said, it was great to push the pace and be reminded of such idiocy.

      Interestingly, while the big climb was a definite grind, and with the superlow cadence I couldn't put out as much power...

      ... my time was only 7 seconds slower than during the event last year.

      Go figure.

      No.

      Go preview,
      as much as possible.

      And if we can't in person,
      we try and dig up some YouTube intel.

      ===

      165.4 lbs/12.4%
      7ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      89/113/-24 per Strava Power &Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SHARPENING THE EDGES WITH ANGER

      HAVING CONTROL OF OUR EMOTIONS on race day doesn't mean just playing it cool. Some emotions are better than others...

      ... for those who know how to harness them.

      Like anger.

      I'm not ashamed to admit, below that happy go lucky, come what may demeanor...

      ... is one hacked off dude.

      If I have to/I've been known to... 

      ... conjure up the most heinous reasons to crush the least deserving, most innocent competitors on the line.

      Don't worry,
      they never know.

      Anger works for me.

      I had a business partner say...

      ... you're so mellow

      and

      ... dude, you have authority issues

      ... during the same meeting!

      lol

      Here's the real dill.

      When I was younger it was uncontrollable and cost me a lot of points on the tennis court and life in general.

      These days, if I'm rejected, disrespected, doubted, stomped on...

      ... that rocket flame of anger is powerful stuff.

      Suddenly, I have this amazing laser focus combined with get outta my way energy.

      I love that.

      • heck no I don't want cookies
      • heck yes I'm doing that work out
      • heck no I'm not staying out late
      • heck yes I need that upgrade

      It's way better if I can get it going months, sometimes years in advance, but...

      ... making it up on the start line is a great way to lock in and race.

      You might be askin' What the heck is wrong with you Diesel?...

      ... let's just say getting rejected on a home we were trying to buy has me pouring jet fuel on PEDAL industries.

      Yeah,
      harnessed anger is lit.

      ===

      163.4 lbs/12.4%
      8ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      155/138/17 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

       


      >

      REAL VISION

      ALONG THE WAY to a glorious A race we face a lot of decisions. Some are micro, others macro. How we handle them...

      ... depends on our vision of how it will end.

      What are we seeing?

      I've long been fascinated with visualization techniques.

      Once I learned of the concept via the great Denis Waitley's Psychology of Winning...

      ... the pieces began to fall into place.

      Things I was underconciously aware of suddenly made sense.

      The question that remained was...

      ... Could it be mastered and controlled?

      From a practical standpoint, I can confirm that having a clear vision of how I want to cross the finish line...

      • good food choices
      • commitment to excellent sleep
      • making time for and executing the critical workouts when desire is flat

      ... has given me the strength to accomplish the steps necessary along the way.

      Which lends immense and undeniable confidence as the A race approaches…

      … because we approach all the prep as if the finish has already happened.

      We literally see everything with new eyes.

      But, what if it works in all areas of life, not just racing?

      What would that be worth,
      what does it tell us about our present circumstances...

      ... what are we going to do about it?

      ===

      162.8 lbs/12.4%
      8ish hours sleep
      480ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      158/156/2 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SPRINTING FOR THE WIN

      UNLESS WE ARE ACTUALLY sprinters, racing events on the track or crits, it's unlikely we'll ever sprint for the win. We might race our pals to the city limits sign or...

      ... bang bars with other pack fodder.

      So, why practice sprinting?

      Here are my top reasons...

      • to maintain, increase strength
      • as a supplement to weight training
      • to cement in neuromuscular connections so I can harness said power

      ... I have one dedicated sprint day per week.

      This is not an interval session,
      with efforts lasting minutes.

      Yuck!

      This is all out getting after it,
      in bursts of 5-15 seconds,
      spaced with full recovery.

      I like to do 'em offroad.

      Tonights was particularly fun.

      Yes fun!

      On the downhill sections, any time I had a chance to get on the pedals hard and keep my speed up, I went for it.

      Not only was I recruiting the sprint muscles...

      • legs
      • butt
      • core
      • back
      • arms
      • shoulders

      ... I was reinforcing how it all works together over rapidly changing terrain.

      Which is, in a sense, sprinting for the win.

      The win being staying strong and coordinated.

      ===

      163.4 lbs/12.6%
      7 hours sleep
      480 anti-oxidant level
      Upper Body: 60 push ups, 14 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
      161/170/-10 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THE F-WORD NOBODY WANTS TO USE

      IT'S JUST INCREDIBLE the amount of reasons we can come up with when we find ourselves OTB (off the back)...

      ... whether it's dropping anchor or slipsliding away.

      Bring on the excuses.

      Like today's TMWC stacked with visiting hitters...

      ... we were pinning it something vicious, all the way..

      Until I started spinning the slowslide of shame,
      with five miles to go.

      Giving me plenty of time to think of all the reasons...

      • haven't shaved legs since July
      • got to bed to late
      • creatine made me put on 5 lbs
      • my Classified hub is dying and dragging
      • upped my box jumps and other leg stuff Sunday, Wednesday, Thursday
      • walked 3 miles in the sand Sunday (normally just 2)
      • left a little late and had to hustle to meet group
      • gravel pedals and shoes vs road
      • unaero gravel frame
      • somewhat shallow road wheels
      • less than aero helmet
      • extra weight from lights now that it's dark

      ... while gimping to the finish.

      But.

      We all know the truth...

      ... and it starts with F.

      FATIGUE.

      It's offseason fur cryin outloud!... 

      ... what the heck am I doing?

      Well, just the most lifechanging, epic adventure on SoCal...

      • 120 miles
      • 15k of vert
      • around 12 hours (including stops)

      ... the SurfNSummit on 10.10.26

      Sooooooooo... 1 more extralarge Saturday,
      then two weeks to taper,
      and feel fresh.

      Might have to skip the legwork the week of,
      or sooner?

      ===

      165.8 lbs/12.6%
      7 hours sleep
      630ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      162/179/-18 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      I SPY

      WE LIKE TO SAY this is my escape, to ride/run/swim for an hour or few per day. Our happy place isn't a pain cave as much as it is...

      ... a world without staring at glass.

      Is it novel?

      There was a pithy post on X this week...

      ... I'm inviting a bunch of people over this weekend to doomscroll together.

      My other non-scrolling/glass moments are reading.

      Ingesting something uplifting in the wee morning hours has been a goto for years.

      But, then this happened.

      The wind down used to be watching "just a few minutes" of TV,
      then onto binge watching...

      ... now it's a full-on addiction to reading spy novels.

      They're all basically the same character...

      • ex-special ops dude with skills his government needs
      • always going off the range to get the job done
      • while mixing in some lady-drama

      ... and I can't seem to get enough.

      It started after my TBI,
      as therapy.

      Who knew staring and scrolling glass was bad juju for brain function and ocular wellness?

      In about 30 months, I've read...

      • all of Jack Carr (10)
      • all of the Gray Man series (15)
      • all of the Pike Logan series (20)
      • and I'm on book 11 of 25 in the Scot Harvath (series)

      ... with no end in sight.

      From a therapeutic standpoint, my ability to rip downhill on my MTB has returned to about 90% of where I was.

      From Oh crap! every ride,
      to Heckyeah! this is fun!

      Is there any connection between being a spy and racing?

      Well, yeah.

      If being resourceful, able to adjust on the fly, and see the mission through to completion is how you like to rip on raceday...

      ... this is your genre.

      ===

      166.2 lbs/12.6%
      8 hours sleep
      630 anti-oxidant level
      Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      156/144/12 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      NOW FOR THE REST OF OUR SHOW

      WE'RE WRAPPING UP THE 3RD QUARTER, heading into the final three months of the year...

      ... but not the end of the racing the calendar.

      Am I right?

      We aren't going to...

      • hang it up for 2 months
      • watch games
      • eat chips

      ... because we know the truth.

      Now is the time to...

      • bank strength
      • build base
      • hone diet

      ... for springtime cometh.

      That's what I'm doing.

      Shoot, tonight I passed on cake an icecream.

      It wasn't hard, once I gave up sugar, the cravings were gone.

      In years past, I'd say Bring it on, it's offseason...

      ... to the point of friends saying It's good to see fatTodd is back.

      Imagine that.

      Actually, don't.

      Imagine ripping it up next spring, right on through the summer.

      ===

      165.8 lbs/12.6%
      8 hours sleep
      620 anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
      159/163/-4 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      TORQUE TRAINING... STILL?

      SOME OF US ARE WILLING to take chance with our equipment. Opting to go with the yet to be tried and true...

      ... can lead to great advantages.

      And, big challenges.

      As I struggled mightily up a rather steep pitch today...

      • 52/42 chainrings
      • 13/26 6 speed cassette

      ... I remembered how tall the gearing was back in the day.

      It was brutal.

      But, one of the benefits we didn't realize back then was forced torque training...

      • high power
      • low cadence
      • in place of gym time

      ... something coaches preach in today's era of super wide gearing.

      So, why was I doing it today?

      Because my super niche 2-speed rear hub from Classified, which replaced the front derailleur dual chain rings...

      ... has been acting up for the last 2 weeks.

      And died today.

      Leaving me with the lowest gear of a 46 in front x40 in back.

      Manageable on most road climbs...

      ... swear-inducing on the dirt steeps I faced throughout today's epic URBN GRVL ride.

      I've had the system for just over 2 years,
      and it has been great.

      Superior, I think, to traditional 1x most cats are running offroad.

      Because the Surf N Summit is fast approaching...

      ... I'm in a real pickle.

      Classified is based in the Netherlands...

      ... which is much father away than the hinterlands.

      They have few dealers in the states.

      Hopefully, they'll get back to me in time to get the system functioning like the racewinning force it has been.

      It was a risk when I purchased it,
      and I don't regret it at all.

      It's that good.

      ===

      166.2 lbs/12.6%
      8ish hours sleep
      630ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      163/186/-24 per Strava Relative Effort (whatever that means)

      What I'm reading: Full Black, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THIS CHAING HURTS

      STAYING ON TOP of the maintenance game never seems like it's gonna pay off. It's a constant steady drip on our time and wallets...

      ... until it's not.

      Then, it's chunky.

      I was reminded of this today by reader Roberto (not his real name).

      Here's the chat transcript:

      Are wax chains supposed yo make any noise when shifting? When i freshly wax it shifting into the lighter gears, sounds smooth, but sometimes when I shift to the harder gears a little bit of a clink

      hmmm usually it's the opposite. noisier in the larger rings. generally, they are super quiet until they need more wax. I prefer Ceramic Speed UFO. Is your chain new and the cassette old?

      Yes chain is newish first rewax cassette is year old got a new tri bike last year

      that's probably the problem. old chain was probably stretched and the old cassette is so worn it doesn't play nice with new chain. get a chain wear tool so you can stay on top of the changes in the future and extend the life of the cassette and front rings, too.

      Ok will do. Im sure there is videos on how to use one

      it's super easy. this is a good reminder for me to change my gravel bike chain... blog post inspo received.

      Getting a new roadie soon so im gonna order a kit to match look out for order here soone

      You might see a good match here: https://pedalindustries.com/pages/insiders ... haven't released these just yet.

      Did you notice how I slyly worked in a shameless promotion to the convo?

      There's like a million color options.

      https://pedalindustries.com/pages/insiders

      ===

      165.4 lbs/12.6%
      8ish hours sleep
      630 anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 box jumps (24"), nordic curls, heel and toe raises
      153/128/24 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SHIFT I HATE

      DO YOU KNOW WHY WE SAY If it was easy everyone would do it? It's not just because it's true, it's also because for those of us who are doing the hard stuff...

      ... we need to know there's a reason.

      We do things we hate to do.

      Here's a few of mine..

      • pullups
      • pushups
      • box jumps
      • stretching
      • going to work after a glorious morning riding
      • hanging on the back of the group until I literally see stars
      • skipping the cookies and cake and ice cream

      ... and I could go on.

      If we are doing things like the above so much,
      if it really is that hard to be consistent...

      ... what is driving us?

      A couple of things.

      One, it gets easier once we get started.

      Two, it becomes habitual, part of operating system.

      Three, the really big one...

      ... we know.

      We know this is the path to mastery...

      ... and few are we, the willing and committed.

      To arrive at our stated destiny.

      ===

      165.2 lbs/12.6%
      8ish hours sleep
      750 anti-oxidant level
      Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 box jumps (24"), nordic curls, heel and toe raises
      157/148/8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THIS ONE CHANGE MADE A HUGE DIFFERENCE

      WE ALL HAVE THAT FRIEND who we train with, who is about the speed, or even a little slower. Then, all of the sudden, seemingly out of the blue...

      ... they are a lot faster.

      Leaving us in the dust.

      What gives?

      Just yesterday I was on the war path with one of these cats. 

      We'd opted to take a gravel route of the usual group ride, and if we reallyreally got after it...

      ... we'd meet/beat the group at the finish.

      And romp we did.

      I knew we had a shot because of his newly found powers.

      And, I knew how he got them.

      Because I asked.

      Bro, your a lot faster and leaner.

      It's my wife's fault.

      Howso?

      Well, she changed up her diet and she does most of the cooking and we're eating a lot cleaner.

      If it's that easy then...

       ... why aren't we all doing it?

      Maybe we don't know what eating clean is?

      Here's my super simple rule...

      ... If I can identify the ingredients it's clean.

      Steak,
      easy.

      Mr. Bachan's Japanese Teriyaki Sauce Surfergirl wants to smother it with,
      not so much - probs not clean.

      Corn on the cob,
      easy.

      Dorito's corn chips,
      impossible - def not clean.

      What is the one change we can make today that would make a huge difference in our performance?

      Do it.

      Then, stack it...

      ... with the next change.

      Yes, it's that easy.

      It just takes a bit of time for the results to show...

      ... fortunately, most of our competitors don't have time for that.

      ===

      165.8 lbs/12.7%
      8 hours sleep
      790 anti-oxidant level
      Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
      Lower Body: 40 box jumps (24"), nordic curls, heel and toe raises
      160/168/-8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THERE ARE SOME DOOZIES OUT THERE

      THERE ARE SO MANY INFOOLENCERS yaking for our attention on myriad platforms. It creates all kinds of noise and... 

      ... makes discerning the truth challenging.

      Impossible even.

      I was reminded of the dangers of expert opinions today listening to The Marketing School podcast titled...

      ... How McKinsey Helped Nike Lose $223 Billion.

      With a B.

      TLDL: they hired a guy who didn't understand the business, and he leaned into all the new fangled, cool kid ideas, in the process destroying the brand.

      Some were so stupid it was stunning.

      Which reminded me of the Time-Crunched Cyclist podcast I'd listened to the day before...

      ... The Five Self=Coached Cycling Mistakes That Keep You Stuck.

      TLDL: he states we're too unenlightened to coach ourselves, hire his firm.

      Along the way apologizing for being so harsh. Except I didn't find it as harsh as it was condescending and self-serving.

      I shared the above, so I could share this...

      • we need to expose ourselves to new ideas
      • test them out well before it matters
      • implement the best

      ... using our common sense, listening to our inner voice, for the win.

      Are there good coaches and consultants.

      Absolutely.

      As the great Charlie Munger said... 

      ... Show me the incentive, and I'll show you the outcome.

      ===

      166.4 lbs/12.7%
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
      161/172/-12 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      FAMILY FIRST. REALLY?

      LOOKING AROUND AMONGST OUR FRIENDS we often see what really drives them. It's not at the races or the slaying rides where this shows up...

      ... it's at the events they miss.

      Huh?

      Yeah.

      You know, we have this epic ride coming up.

      It's not race, it's a social adventure.

      From the beach to the mountains...

      ... the kind of thing you wanna do for the pure challenge.

      And.

      To blow your friends' minds...

      ... Yeah, I rode from Dana Point to Big Bear last Saturday.

      WHAT?!

      Yep, really fun.

      No way!

      Here's the dill.

      A few have shared...

      • planning Xterra with daughter
      • family half marathon with most of family in Long Beach
      • flying to Chicago to support daughter at Chicago marathon

      ... their reasons for missing this year.

      Here's what I can tell ya about each one of these cats...

      ... they have grown awesome, loving families.

      Nothing better.

      In case weekend of 10.10 is open for you...

      ... it's an open invite: https://pedalindustries.com/collections/surf-n-summit-collection 

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
      160/168/-8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      ANY SYSTEMS READY TO GO?

      WE ALL WANNA BE BETTER, at least that's what we tell ourselves. Anybody listening to us drone on about the initiatives we're gonna take...

      ... might possibly be convinced we really want the prize.

      But, do we?

      Could our actions convict us?

      Better question.

      What's it gonna take?

      Not the big crazy actions,
      that's for sure.

      We'll never get those done,
      because they are big and crazy.

      The real secret...

      ... having a system to be a little better every day.

      And, sticking to it.

      One of my systems is to weigh myself each morning. I get instant feedback on the previous day(s) nutrition choices. It's a simple way to stay in tune with any changes I may have/have not made...

      ... like I'm thinking my adding 5lbs in the last month is a direct result of the predicted 2-3% gain predicted by consistent creatine intake.

      Worth it?

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 105 push ups, 21 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 50 box jumps, heel and toe raises
      160/168/-8 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SIRMIXALOTS GRAND MASTER GRAVEL

      DEPENDING ON THE LOCALE, there can be a lot of ways to get out and cover some ground. Some areas are all paved, others all single track, others lots of gravel...

      ... they're all a blast.

      Which is best?

      I dunno.

      But, I can tell you this, where we are, mixing it up on a gravel bike is a great way to get out...

      ... and skip most of the lights, and traffic.

      Like today.

      The first 90 minutes were mostly dirt...

      ... with nearly 30 minutes at threshold or above.

      Meeting up with a slaying group ride on the road...

      ... pushed me to my limits and stacked on the intensity.

      From there it was a JRA road, gravel and single track.

      I love rides that...

      • mix up the surfaces
      • skip most high traffic areas
      • and traverse lots of interesting terrain

      ... for the pure adventure.

      The biggest and best one of the year is just 4 weeks away...

      • Sunrise to sunset
      • from Dana Point
      • to Big Bear

      ... and you're invited.

      All the details are here:  https://pedalindustries.com/collections/surf-n-summit-collection

      https://pedalindustries.com/collections/surf-n-summit-collection

      ===

      166.8 lbs/12.8%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
      164/192/-29 per Strava Relative Effort (whatever that means)

      What I'm reading: Foreign Influence, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248



      >

      JRA

      BEING THE DEDICATED ADDICTS that we are, we eventually learn the jargon that sets us apart from the commoners who consider themselves in the know, but...

      ... are actually far from it.

      Neophytes.

      Anybody who's worked in a bike shop, particularly the service area has heard the phrase...

      ... I was just riding along.

      And, said to themselves under muffled breath, while inconspicuously rolling their eyes...

      ... JRA.

      What follows JRA...

      • my X broke
      • my Y stopped working
      • my Z fell off and disappeared

      ... is always entertaining.

      Not that it hasn't been heard before,
      but the way it is camouflaged...

      ... as if it is somehow the shop's/mechanic's fault.

      Yet, I digress.

      Because what I really wanted to point out is how much fun it is to move about the country...

      • breathtaking sunrises
      • quiet, forgotten roads and trails
      • daylight giving way to a moonless, star-filled sky

      ... and see so many amazing sites. 

      While we are...

      ... JRA.

      ===

      167.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 0 box jumps, heel and toe raises
      155/144/11 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostle, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THAT FEELING

      SOMETIMES when we're out riding, the feeling is just right. Like we could just keep going forever...

      ... and never stop.

      Why is that?

      I honestly don't know.

      It just happens.

      And, when it does it's magical.

      Like this evening.

      There I was, about an hour in.

      On my gravel bike, connecting the...

      • trails
      • roads
      • single tracks

      ... and missing all the traffic stops and lights.

      Slipping into the zone...

      • HR 130ish
      • PWR 220ish

      ... slicing through town with nary a stop.

      And loving it.

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
      160/175/-16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IF I HAD A DOLLAR FOR EVERY TIME THINGS LOOKED HOPELESS...

      FOR BETTER OR WORSE, as athletes we are really, really good at enduring. When things look absolutely hopeless...

      ... we press on.

      Is that a good thing?

      That's an honest question...

      ... with an unknowable answer.

      Because choices stack.

      Accumulate.

      Tangent: when I had my pager business, my landlord, an old sage and jeweler by trade, told me the worst thing he ever did was keep switching careers. That it was best to lock in, and go in search of mastery.

      Welp, I could see the writing on the wall and sold the pager business.

      After that, I took his advice,
      and can honestly say:

      If I had a dollar for every time things looked hopeless and gave up...

      ... I'd be broke.

      In sports...

      ... we be _____?

      In relationships...

      ... we be _____?

      As students...

      ... we be _____?

      There is, of course, a point where things are hopeless, and we gotta/outta sell, but, if there's anything most of us can bank on it's that...

      ... there is such a thing as a second wind.

      Reaching the finish/the goal usually just takes a little more than we initially thought we could give.

      And, so, we endure.

      ===

      166.2 lbs/12.7%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
      160/175/-16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IT'S NOT PERSONAL, IT'S...

      SOMEHOW WE FEEL IT'S OKAY to do whatever it takes to win, even if it means clobbering our friends. Ok, not all of us, but...

      ... definitely some of us.

      We might feel, think, say...

      ... It's not personal, it's racing.

      Shoot, one of my frenemies said this to me after a recent race post sucking my wheel for miles...

      ... Sorry about doing you dirty back there.

      All that to say, It's okay to make things personal.

      Not all things. 

      But, I'm definitely making The Wall personal.

      It's the next to last climb...

      • .88 miles
      • 7.1% average grade
      • my PR is 4:16, Kevin Vermaerke (yeah, the UAE one) owns the KOM, 3:06

      ... on our Tuesday Morning World Championships.

      While I'm not sure I'll ever best my current PR, set 8 years ago on a perfect day...

      • weight down in the 150s
      • great pace set by Zach Lloyd
      • amazing road bike I shouldn't have sold

      ... I do wanna get back to regularly hitting 4:40ish vs the 5:24 I did today.

      When we set personal challenges like this,
      it's motivating only to ourselves,
      but pays off everywhere else.

      It's fitness and mental fortitude we can tap into on demand.

      ===

      166.6 lbs/12.6%
      6ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
      160/176/-16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IT'S TOO HARD TO EXPLAIN

      DO WE KNOW WHY we do really hard stuff? I mean, really? We keep doing them. Like a young mother who, during the midst of labor, swears she'll never go through childbirth another time...

      ... and choosing to do it again.

      There's something we know, 
      but can't put our fingers on.

      As the great Carl Jung put it...

      ... Man needs difficulties. They are necessary for health.

      It's not the difficulty that repeatedly pulls us back...

      ... it's the joy we experience on the other side.

      Like the insanity of starting a gravel ride at Dana Point, in predawn hours...

      • pavement
      • to gravel
      • to singletrack
      • to gravel
      • to pavement
      • to single track
      • to gravel

      ... and clearing the final summit above Big Bear, as the sun drifts away.

      If we did alone, it would be courageous...

      ... if we did it with friends, it would be the memory of a lifetime.

      As the great Terry from Mesa told me today...

      • it's your 6th year
      • I'm feeling fit
      • I'm coming

      ... I'm always busy.

      I'm in.

      Are you?

      ===

      Do you know any of these cats?

      Previous Finishers

      Henri Kavaja (1)
      Michael Gould (1)
      Richard Brown (3)
      Mike Maderos (1)
      Richard Ramsey (3) <12 (1)
      Josh Wolff (2)
      Chris Hill (1) <12 (1)
      Spencer Roundy (3)
      Michael Foster (4)
      Ron Barrett (1)
      Todd Brown (4) <12 (1)
      Terry Butler (1)
      Brennan Sizemore (1)

      (times finished)

      <12 - completions under 12 hours elapsed time.

      ===

      165.2 lbs/12.6%
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 00 box jumps, heel and toe raises
      154/139/15 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      AN ADVENTUROUS PACE

      A TRUE ADVENTURE requires a pace that is fast enough to get to the destination, yet slow enough that all can...

      ... make it to the finish. 

      It's a fine line.

      Shackleton had is crew on a boat.

      Pacing wasn't the issue...

      • hazardous journey
      • low wages
      • bitter cold
      • long hours of complete darkness
      • honor and recognition in event of succeess

      ... so much as outright danger.

      In this case,
      all the men needed was the hope of success.

      Which is what a proper pace should be...

      ... given an adventure of epic proportions.

      The Surf N Summit may not be a novel exploration of the Antarctic, but it does require...

      • manageable heart rate, low power
      • lots of food and drink
      • solid equipment

      ... because, it's a legit journey from the sands of Dana Point to the peaks of the San Bernardino mountains above Big Bear.

      If you're in, go here now: https://pedalindustries.com/products/surf-n-summit-california-10-10-26

      ===

      165.2 lbs/12.6%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
      156/153/3 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      SELLING ADVENTURE

      WE SHOULDN'T NEED TO BE SOLD on adventure. It's in our DNA. Yet, often we are distracted and timechallenged and thinking...

      ... we are way too busy.

      But,
      life is short.

      And,
      as the great Ferris Bueller said...

      ... it comes at you fast.

      Adventures, however...

      • can be daunting
      • involve the unknown
      • create lasting memories

      ... which is why we go for them.

      Especially, if we are/have...

      ... enlisted our posse.

      On October 10th, we'll be riding the Surf N Summit for the sixth time this year.

      The first two times...

      • massive heatwave
      • crazy early snowstorm

      ... we failed.

      Last year, for the first time, everyone made the summit before sunset.

      it's not for the timid,
      those afraid to fail,
      the unprepared...

      ... it's for the adventurous souls who dare what others fear to dream.

      https://www.strava.com/activities/16111728104

      I'm In!

      ===

      165.2 lbs
      7.8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      1560175/-15 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THE RING LEADER

      EVERY COMMUNITY has a ringleader. The cat who's constantly inviting to do some ride or run or adventure or race. They're usually mostly fun...

      ... and sometimes absolute slayers.

      Even that's fun.

      Why does the ringleader lead?

      Because, literally, the more the merrier.

      Who appoints the ringleader?

      Nobody, it's more of an inner calling.

      Who supports the ringleader?

      Those looking for a good time.

      Who pays the ringleader?

      Everyone,
      just by showing up.

      Somecommunities don't have a ringleader...

      ... they're waiting for us to show up.

      And lead.

      ===

      164.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      151/122/28 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

       


      >

      WHEN IT GETS ROUGH

      IT DOESN'T TAKE A GENIUS to know we can go faster over a smooth surface than we can over rough terrain. That's why the most powerful sprinters...

      ... race on the track.

      Indoors at the highest levels.

      The rest of us get it done over...

      • new tarmac
      • gravel roads
      • rowdy single track

      ... whatever we get served up.

      Where we still need to put down the power,
      whether sprinting or just plain ol' racing.

      Here's the dill.

      If we only ever train our sprinting on the most perfectist of surfaces...

      ... we're probably gonna stink it up, when it gets rough.

      Practicing stomping on the pedals when it's...

      • chunky
      • slippery
      • torn to pieces

      ... is a skill worth honing.

      We've got to be able to perform excellently over all conditions.

      When it gets challenging lower pressure in the tires is better...

      • roll faster
      • better grip
      • faster cornering

      ... just like is in our souls when life gets topsy turvy.

      Lower the pressure.

      Which reminds me of a dear friend, the great Fritz Tomasello. who insisted we add backpack straps to the RaceDay bag...

      ... so he could carry his bike from the car to the track.

      That's how pristine the indoor tracks are.

      ===

      164.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      155/138/16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      CHALLENGES CALL

      THAT MONUMENTAL CHALLENGE calls to us, challenging us to prepare and be ready and we answer the call with all we've got. Not just going through the motions...

      ... this time.

      Willing to do the impossible.

      We've tried before.

      Many times.

      Only to fail.

      Shattered.

      We reconstitute.

      To vanquish.

      Yet again.

      Not trying, doing...

      .. the impossible.

      ===

      165.6 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      157/151/5 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      WHAT'S THE WORST THING THAT COULD HAPPEN

      MIND CONTROL is a thing. Especially on the start line when the energy is sky high due to...

      ... a cocktail of tapering and caffeine.

      It
      takes
      real focus.

      Just look at your "resting heart rate"...

      ... pumping like an outta shape donut eater on an outta control treadmill.

      We aren't even moving,
      because we are thinking about everything.

      How do we calm that down,
      achieve serenity?

      This is important because if we don't get control our emotions we're going to be leaking all kinds of energy we're going to need later on.

      Here are my top 5...

      5. breathe deep, breathe slow
      4. take in the craziness in the competitors' faces and just laugh - cuz it is funny
      3. sit on the top tube, rest on the bars
      2. close your eyes and trust your training

      ... and drumroll

      ... 1. race more so these feelings are welcomed

      Oh, one more.

      For hecksakes...

      ... get to the venue early.

      Like 2 hours early so we can go through our launch sequence calmly.

      Which brings up the ohso obvious.

      Have your raceday bag loaded the night before, with everything you (could) possibly need.

      Ok. 

      There's a lot more, 
      but those are the basics...

      ... before we unleash our mighty fury.

      ===

      165.6 lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      158/157/0 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IS THERE REALLY AN OFFSEASON?

      HOW ARE WE SUPPOSED TO MAINTAIN FITNESS if there are offseaons? It's a fair question and one that deserves...

      ...  a fair answer.

      I have my theory.

      And it goes like this...

      • get after it 2x/week
      • keep stacking the base
      • never get out of our routine

      ... there is no offseason.

      But, there is an onseason.

      What's the difference?

      Look, we have to have a baseline of fitness.

      For me, that means being somewhat respectable on the group rides.

      If I let my fitness drop the point where I'm getting dropped quick,
      that's dialed back too much.

      When it's onseason, that means...

      • I'll be charging the group rides
      • stacking more endurance miles
      • perfecting the every aspect of the routine

      ... everything gets dialed up.

      Yeah, I thought of this as I yanked the gravel wheels off,
      and mounted the road wheels.

      Sticking with my commitment to hit the Tuesday Morning World Championships tomorrow...

      ... and shoot for a respectable sub-5 minute up The Wall.

      ===

      166.2 lbs
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 20 split squats, nordic curls, box jumps, heel and toe raises
      153/123/29 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      WHAT'S NEXT?

      THE KIDS ARE BACK IN SCHOOL. Things haven't changed much. Some sit in back semicheckedout...

      ... others up front and eager.

      Just like a new race season.

      As we head into fall...

      • there's still a mess of events calling out to us
      • bombarding our inboxes
      • popping in the socials

      ... we still have choices.

      Before we choose what's next...

      • goals accomplished
      • unforgettable memories
      • regrets of missed or untaken opportunites

      ... reflecting/celebrating/acknowledging might be the best next event.

      ===

      165.2 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 60 split squats, nordic curls, box jumps, heel and toe raises
      156/142/14 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      MORE AI SLOP?

      UNDERSTANDING AI QUERIES, for most of us, is like understanding pig latin. If we don't have the key...

      ... it's meaningless.

      Want proof?

      Ok.

      Rider X is a fast,
      and uncoached.

      Prepping for an upcoming, highly competitive gravel race...

      ... he had a sit down with Coach ChatGPT.

      The recommended protocol?

      Mostly endurance, but per ChatGPT I should as some higher zone work at the end of the ride to simulate race conditions.

      Am I the only one who sees a problem with that?

      Other than the fact that every romping gravel race I've ever done has started out like an XC race...

      • completely pinned until the selections are made
      • threatening to settle in before hitting it hard, again
      • to the eventual war of attrition where riders finish mostly alone

      ... I'd say it's spot on.

      lol.

      So, yeah, as long as everyone agrees to save it to the last 30 mins then Coach Chat has it nailed.

      In training...

      • most of roll out,
      • then, gradually warm up
      • finally put in some good efforts 

      ... which is probably why things unfold as they do.

      Look, there are certain people I ping for their opinion knowing that whatever they suggest...

      ... the opposite is the best course of action.

      With Coach Chat, it's not Be careful what you ask for as much as its...

      ... Be careful how you ask.

      ===

      164.6 lbs
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      160/163/-3 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      GETTING DESTROYED FOR THE WIN

      SINCE IT'S SO TEMPTING to sandbag, we should never be surprised that it goes on. At all competitive levels...

      ... it's a thing.

      But,
      why?

      To get an easy V.

      Where's the victory in that?

      For the day to day group rides and non-A races...

      ... we should be lining up the monsters.

      Who are going to push to our very limits...

      ... destroy us.

      That's winning.

      Ya know what else it is?...

      ... putting ourselves in position to win the ones that matter.

      ===

      164 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      153/120/33 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248



      >

      WHY DO BODY WEIGHT EXERCISES

      THERE ARE A LOT OF WAYS to get stronger on the bike. Whether we want to climb better, fly on the flats or lay down obscene sprints...

      ... we need more power.

      How do we get it?

      Akshully go to a gym,
      lift heavy at home,
      body weight.

      They all work.

      Lately, I've been in love with the body weight stuff.

      Not just the pullup an pushup stuff...

      ... but, high rep leg work.

      Till.
      It.
      Burns.

      Yeah, it produces the same I can barely walk feeling...

      ... after rattling 'em off.

      And, I'm rightly winded to prove it.

      The reason I'm really digging these is...

      • plain ol' grinding up a long climb
      • pushing hard the final minute to the top
      • poking my nose in the wind for way longer than normal

      ... the fatigue resistance it seems to be building.

      I feel the fatigue building,
      and I seem to be able to deal with it better than high weight, low rep.

      It feels so good,
      I love it.

      ===

      163.8 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 50 split squats, nordic curls, box jumps, heel and toe raises
      155/128/27 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      MOVING

      MOST OF US, all of us, learned to run, swim and ride a bike at an early age. It came naturally to run, the bike a little coaxing, swimming a few pointers...

      ... and we were off.

      Am I missing something?

      Oh, yes.

      Faith.

      It took faith to put the coaxing and pointers into play and...

      ... realize we weren't gonna drown or fall over.

      If, we'd just keep moving.

      ===

      Designed this t-shirt, and realized why I love it so much.

      Every successful racer begins with...

      • 0 Starts
      • 0 Wins
      • 0 Fans

      ... the only difference between them and everyone else is they keep showing up.

      Moving.

      ===

      164.6 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 30 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      158/138/19 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248



      >

      DOORS BLOWN OFF?

      OCASSIONALLY, after an A race we might back it down for a few days. Then, think to ourselves...

      ... we really outta do something with this fitness and rest.

      But, usually there's a problem.

      Most of us, especially me, think we are resting and therefore recovered and hence ready to slay it.

      I mean, if the metric are indicating it like mine were this morning...

      ... by golly let's get after it. 

      Welllllll, a funny thing happened on the final seven mile stretch.

      Rather than romping like a renegade,
      I limped like a lost loner.

      It hurt,
      I pulled the plug.

      How could I have so misjudged my freshness...

      • 81 mi
      • 11 hrs
      • 9,665'

      ... because last week 4 rides were far from restful.

      I should been spinning the flats rather than grinding the climbs.

      When I finally managed to make it home,
      I thought might as well upload and see how badly my doors were blown off...

      ... Your highest power output for 30 seconds in 2026!

      Oh...

      ... now what if we actually rested?

      ===

      164.6 lbs
      7 hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      152/97/54 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      CAUSING EFFECT

      MAKING PLANS for the upcoming event can be nerve-racking because there is so much unknown. There are really only...

      ... two paths forward.

      It's gonna tricky,
      it's gonna be awesome.

      I was thinking about this, watching the highlights of Leadville.

      There was our PEDALindustries flag, 
      right on the course,
      where I imagined it.

      Not just any part of the course, but a part of the course which was only open to racers who qualified much faster than me.

      But, I really wanted to be there, too.

      At Lost Canyon.

      In my mind, it was a superior location for my feed zone.

      So, made the 12' flags weeks prior to traveling.

      Figuring it was gonna happen,
      seeing them on course in my mind.

      How'd we get the flag there?

      First, I applied for a lottery to gain access.

      Next, a blog reader and customer reached out and invited me to use his access to the area.

      Then, I was informed I'd lotteried in to the zone myself.

      That my friends is a magical way to live called...

      ... causing effect.

      ===

      164.8 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      152/97/54 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      ONE REASON EATING HEALTHY MATTERS

      SOMETIMES WE'RE ON POINT with our food choices, other times, for a variety of reasos...

      ... we fall off the wagon.

      What's the damage?

      Over the course of a lifetime,
      probably nothing.

      If it's occasional. 

      As the great Tim Ferriss advocated in The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman...

      ... having a cheat day once a week won't kill us.

      Might be helpful.

      Honestly, I'm not 100% sure about that.

      Here's what I do know.

      If my cheat day is Sunday, and I go all in on the cheating...

      ... I'm likely to wake up a few pounds heavier on Monday, than I was on Friday.

      Which is not really the point I wanted to share.

      When I whipped up a salad today, with fresh veggies and Safe Catch tuna...

      ... all I could think about was how good this was going to be for my body.

      That kind of thinking matters,
      more than some might think.

      ===

      165ish lbs
      9sh hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      155/108/46 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THE IMPORTANT THINGS

      RETURNING HOME after a weekend or week(s) away on an adventure is usually awesome. The trip may have been amazing...

      ... but, not as much as what we left behind.

      I was reminded of this today.

      On a sweltering summer day,
      we pushed through LA traffic...

      ... in time for a little family get together.

      There really is nothing that compares.

      ===

      164ish lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      159/125/34 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      THREESY DOES IT

      DESTINATION RACES AND RIDES always bring their own challenges. One of them can be altitude, and the big question there is...

      ... how soon do we need to go up?

      Give us a rule.

      Oldtimers have a saying...

      ... three weeks or three minutes.

      Anything else is subpar.

      On the extremes, the very best I ever felt was after 6 weeks.

      The worst was driving 15 hours from sea level on a Thursday,
      then racing on Saturday.

      Which got me thinking after yesterday's final ride above 10,000'...

      • sprinting
      • climbing
      • bombing

      ... I finally felt pretty darn good.

      Confirming the broscience...

      ... threesy does it.

      ===

      164ish lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      159/125/34 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      BE STILL MY BEATING HEART

      OH, THE TRAINING METRICS! They overwhelm, underencourage, lead us like a ring through our nose, promise us magic, and...

      ... and in the end distract us.

      Potentially.

      But, what about HR?

      What does it really tell us?

      For me, racing anything over 90ish minutes, heart rate is key.

      Representing a pace I can hang onto...

      • elevation
      • weather
      • terrain

      ... how I will perform regardless of the conditions.

      Which reminds me of one of my favorite passages...

      ... As he thinketh in his heart, so is he.

      ===

      163.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      164/151/13 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      >

      IT'S EASY TO FORGET

      WHEN WE HIT REALLY HIGH LEVELS OF FITNESS, we are able to do so much more. We can climb, descend, go for miles...

      ... with relative ease.

      It's really fun.

      Sometimes, with all the focus of being our best we neglect to unzip a bit and go with the flow.

      I was thinking about that today,
      rolling into a well-deserved recovery week.

      Starting at 10,600'...

      • picking my way through the rocks
      • negotiating switchbacks
      • searching for traction

      ... and riding straight up for 30ish minutes.

      Taking it easy, 
      in no hurry.

      Thoroughly enjoying the low speed challenges going up...

      ... while testing my willingness to keep my fingers off the brake levers going down.

      The other thing we/I forget is hardly anybody on the planet can do this and...

      ... find it relaxing and rejuvenating.

      But, we can.

      'Cause we're fit,
      fortunate,
      blessed.

      ===

      163.6 lbs9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      165/156/9 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >

      PARDON THE BRAIN DAMAGE

      GETTING OVER AN INJURY is a process. If we're fortunate, every day we see progress. Sometimes it's inpercptible and frustating, other times it's...

      ... so rapid we think we're better.

      Overdoingit often follows.

      Not realizing we have a ways to go.

      I'm not sure this falls in that category, but I did have a TBI 2 1/2 years ago...

      ... and I forgot I already wrote The Leadville Letters.

      How I get it done at the race across the sky.

      Here are a few snippets:

      Intro

      ONCE UPON A TIME,  A FRIEND ASKED IF I'D COACH HIM TO RACE THE LEADVILLE 100.  So, I fired off an email every day... with homework. 

      Some of the information is tactical for Leadville... like the actual secret shtuff that's helped me go sub 9 hours on all 7 attempts and snagging a PR 20 years after the first go...

      ... the going 7:57 at 60 y/o in 2022.

      But, more importantly, the letters reveal concepts which may be applied to any ride or race likely to leave nothing but the residue of who you are when it's over.

      If you're planning to get your head handed to you at Unbound or BWR... or, just want to do an epic attack on your local mountains you love the Leadville Letters.

      ===

      No. 1 Well, HI THERE!

       

      Are you ready to get started?

      Each day you're going to get an email from me that will likely be extremely entertaining and motivational... don't let that blind you into skipping the homework.

      It's going to seem easy at first and you're going to be asking yourself what the heck did I pay for?

      Don't fret.

      The goal is to win Leadville (more on what that means) and Leadville wasn't conquered in a day.

      Stay tuned, I'm counting on you to follow through.

      XOXO, tb

       

      ===

      from No. 5

       

      HOMEWORK

      How and when do you start your taper – what is a taper?

      What do you eat the day before, the race morning breakfast, and while you’re racing?

      What does work look like for you most Fridays and how do you hack your way out of doing too much work?

      What do you wear so the support team can see you?

      Do you have a RaceDay Bag?

      Email me the answers along with your calendar.

      There’s a lot to figure out, and having it dialed early will make each and every race more and more successful.

       

      No. 14 NEGATIVE SPLIT

      IF YOU'VE PACED YOURSELF CORRECTLY, you will do a negative split at Leadville.

      By negative split, I mean you will cover the second 52 miles faster than the first.

      Huh?

      What?

      I will?

      Heck yes you will!

      But only if you do your pacing right. 

       

      from NO. 18 CREATURE COMFORTS

      I never wrote this email... this is the point John dropped out.  In fact, I’m not really sure what it was going to be about.  I only wrote the headline...

      ===

      There's a taste... I'm going to update all 30 letters, put it in book form, and include massive margins so you can make all kinds of notes. It'll be rad.

      ===

      163.6 lbs9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 25 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 25 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      165/15411 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >

      WHEN IT DOESN'T GO RIGHT, THEN WHAT?

      WHEN THINGS GO SIDEWAYS, and it's not what we planned, had on the agenda, or would wish on our worst enemy...

      ... then what do we do?

      It's easy to advise from the sidelines.

      Harder when it's happening.

      Think about what a few of my friends faced...

      • Body not responding to altitude to the point of barely being able to move.
      • Being taken out when the rider ahead crossed wheels, crashing and suffering an AC separation and road rash on the face
      • Having a major need to go number two at 12,000' and not porta potty nor trees in sight
      • Realizing your shifter batter is dead at the bottom of the first major climb, 8 miles from the start

      ... at Leadville 2026.

      Half were able to finish,
      half pulled the plug...

      ... none logged a time they were capable of had things gone perfectly.

      And that's the dill.

      Thangs always be changin.

      Ideally, we...

      • review
      • apply
      • learn

      ... come out better for it.

      We grab onto that hope,
      refuse to let go,
      regroup...

      ... and charge forward to the next challenge.

      ===

      163.4 lbs
      9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 75 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      166/156/9 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

       


      >

      BUCKLE UP!

      ONCE WE FIGURE OUT how to survive and thrive at anything we have two choices...

      ... share it, or keep it to ourselves.

      Neither one is necessarily wrong.

      In fact, it might be necessary ...

      • the family treasure
      • the hidden path to beauty
      • the knowledge we use to provide

      ...to safeguard our survival.

      If it's not, 
      or if we're feeling generous,
      or we're just super excited to share what we've discovered...

      ... what are we to do?

      Personally, I've already written one book.

      In fact, I ran into a customer in Leadville who shared his sister bought him the book, and he read it several times.

      It's short,
      and to the point.

      This morning my friend Kevi pinged me...

      • how many times have you started Leadville?
      • how many times have you finished?
      • how many big buckles?

      ... 8, 8, 8.

      I've been very committed,
      and very fortunate.

      Which got me thinking...

      ... maybe it's time to write another book?

      ===

      icymi

      ===

      163.4 lbs
      9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      170/180/-11 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >

      FASTER AND SHORTER DOESN'T MEAN...

      RACING LEADVILLE WASN'T ON THE CALENDAR in January. I had my sights on a few other events, one of them was Sea Otter with the friends...

      ... then I qualified.

      Uh oh.

      The last time I raced it I started planning a year out, this time I had four months to put my plan together.

      I was already testing a new training program...

      • more strength work
      • more intensity
      • more sprints

      ... and it was going to be fun to see how it would translate.

      The impetus was to try and hang on to my dwindling power as I age, because my real long rangl Leadville goal is go sub-9 at 70.

      Here's how it went down.

      Last fall, I scored a nearly new Epic World cup on Pink Bike.
      The perfect bike for me on this course - a little slower downhill, faster uphill.

      Fueling was 100% liquid...

      • USWE 2L to bottom of Columbine - I kinda regretted that because the pack is so tight when full I felt it restricted my breathing
      • Camelback up Columbine is just easy to drink than bottles
      • bottles the rest of the way

      ... CarboRocket, 333 calories/hour.

      40 degrees on start line, dawned our Fly Vest, fleece arm warmers, and skull cap. Dumped it all before Columbine.

      Tires.

      Ugh!

      The stress.

      Chatted up the Conti crew about my recent punctures on Friday.

      Yeah, running the Race Rapid Dubnital is a bit risky. I'd go with Trail version.

      Oh, can I buy some.

      No, we don't sell at events.

      (Come on Conti - make some money and help a brother out.)

      Would you run inserts?

      They aren't really going to help with the punctures you're experienced, and I think they might make things worse because of tension created on the sidewall.

      Crank up the pressure?

      Mmmm, not gonna do much.

      Bummer.

      What are your athletes running?

      Oh, they're all running Race Rapids, same as you.

      With that, I left the inserts in. No time to remove the . Ran 20lbs up front, 22 in back.

      A little bouncy, but I planned to send it on the DHs.

      Leadville sends waves of riders off, based on how your time at one of their qualifiers. 

      I was in green.

      Most of my friends and competitors started in the waves ahead.

      Which meant, they rolled out either 5 minutes ahead of me or 2 1/2 minutes ahead of me.

      Note: in 2022, I qualified for Silver and was beat by a guy who started behind me.

      I took solace in that, hope that if I could catch up I technically had the lead.

      Gotta have something to prod us on.

      Halfway up the first 30ish minute climb we connected with the wave ahead.

      Ok.

      That's cool.

      Here the course changed, due to the Willow fire.

      At the top, we popped out onto pavement. Rather than going right, and racing over to the hardest and most technical part of the course, we went left and rode pavement all the way around.

      Here, the goal was to plummet like a demon at latch onto the faster climbers. 

      The long game is to work together.

      Back on the dirt, we had some punchy climbs.

      It's so tempting to hit it for 1-3 minutes,
      better to ease off and save it for the torture to come.

      Course knowledge helped me here, I was able to pick my moments and scoot ahead when things to technical.

      Even leap up to the next group.

      Surfgirl was easy to spot next to the 12' PEDALindustries flag we had on course. 

      Packs swapped out, it was time to grind.

      There is always a point at races like this where I/we say...

      ... What the heck am I doing? This is stupid, and it hurts.

      Usually it's because we are barely moving due to fatigue or conditions.

      In this case, it was being alone with riders strung across the mountain ahead of me.

      I settled in. 

      My plan to keep HR in the 150s wasn't working, 
      it was in the 140s.

      Power seemed okay, so whatevs press on.

      I yelled at the photog, Here's your chance to get some good slowmo shots!

      Humor helps in these sitchyashuns.

      Because I started behind, and because we're now all just doing what we can to get up this 90 min climb, over 12,600'...

      ... we really have no idea where we are in comparison to others or how or when we'll actually finish.

      It's terrible.

      Lonely.

      The top of this years course was back to the originally route, which meant rather than simply turning around we went a little further then down 150 yards...

      ... climbing out of that I always find heartbreaking.

      Now here's the fun part.

      Bombing back down the narrowish top, not only are we skirting around lots of rocks, but thousands of riders are still coming up.

      Sometimes single file,
      sometimes four abreast.

      They're barely moving,
      I'm doing anywhere from 20-40 mph,
      on steep, loose gravel with morning light strobing through the aspens.

      It's gnarly,
      and I love it.

      From the bottom on back to the finish, 
      it's pretty much the same as every other year.

      No one can really help or pace together,
      we're all just doing our thing and hope it works.

      There's no moto riding up to give you updates on how it's going.

      It's just going.

      That paved descent we bombed down, was relentless and eternal on the return.

      Finally, back on the last legit dirt section, I decided to just have fun.

      I was alone in the mountains, it was beautiful, I felt pretty good.

      Even stopped to pee.

      I never do this, but man I really had to go.

      It takes forever.

      And, I'm thinking...

      ... I wonder if I'm screwing up my finishing time in comparison to others.

      Feeling a lot better, I pedal on.

      When all of the sudden a rider blows by me.

      Crap.

      Is that who I think it is?

      He's uncorked going down the very descent that has sent more than one rider to hospital..

      Gotta go.

      We link up at the bottom.

      Yep.

      Good thing I got on it.

      We test each other all the way back to town,
      up the long and dusty dirt road called the Boulevard.

      At the final turn,
      he turns on the afterburners and puts a big gap between us.

      I'm cool with that...

      ... cuz it ain't 2 1/2 minutes.

      I didn't mail it in, I still went as hard as I could, barely able to stay upright as I crossed the line.

      This year's course may have been shorter and faster, but...

      ... I was as smoked as ever.

      It was fun to meet Roy in person, I'd supported his LUX team with raceday bags for a number of years.

      ===

      164.3 lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      170/180/-11 per Strava Relative Effort (whatever that means)

      What I'm reading: Takedown, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >

      FRIENDS IN HIGH PLACES

      TRAVELING TO AN EVENT can feel lonely. Especially, if we are going alone. Or, even if we know a few people...

      ... it's not like being at home. 

      Where we have our stuff,
      and our friends to bail us out.

      Here I am, 10,000' above mi casa, in need of some mechanical assistance, and who do I see in the Shimano booth?...

      ... none other than the great Robert Plumb.

      He's from home,
      repping and supporting Shimano in Colorado.

      In no time, he's got things figured out for me.

      It was a shock thing, but I was still sheepish about handing him over my SRAM XX clad bike.

      Being the pro he is...

      • the new Shimano XTR wireless set up
      • the down country brake levers
      • the XC calipers

      ... he educated me on the latest and greatest.

      And, I gotta tell ya...

      ... Mrs Santa better quit blowin' her money on bikinis and surfwax.

      ===

      161.8 lbs 
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      156/111/46 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >

      PREDICTIONS

      DEPENDING ON OUR LEVEL, the type of event, and a whole host of other factors, we may or may not be shooting for the podium. Let's be honest...

      ... most of the time we're going for the challenge.

      But, the pros aren't.

      They're going for...

      • money
      • glory
      • fame

      ... the win.

      The rest of us are shooting for some sort of PR and/or bragging rights over our friends and frenemies.

      All good.

      Here's my prediction for Leadville 2026...

      • Quinn
      • Keegan
      • Cam

      ... for the Pro men.

      And...

      • Sofia
      • Melisa
      • Rosa

      ... for the Pro women.

      And, lil' ol' me..

      ... my palms are sweating...

      ... break 7:30.

      Seems fast, given my current fitfatness.

      But, like I said, few plan on winning.

      PS... yes, I do have a few other targets besides time for the race... will report on that later, don't wanna jinx it. 

      ===

      162 lbs 
      9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 25 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 5 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      159/113/46 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >

      LOST AND FOUND

      TAPERING ISN'T A RELIEF, quite the opposite. It's stressful in that we aren't doing what we're used to doing. Instead, we're doing...

      ... less, different and/or none.

      Our routine is broken.

      We try and hang onto it, but being disciplined creates an inharmonious tension with rest and recovery.

      That was the path I was on as I rolled out this morning.

      Strava maps said it would take 36 minutes,
      I planned to go so easy it would stretch out to an hour.

      Oh...

      ... the best laid plans.

      Not so suddenly, I find myself in an enchanted forest...

      • climbing
      • winding around
      • wiggling over rocks and roots

      ... more than I anticipated.

      An hour in, the town is nowhere in sight, maps shows I'm miles from where I want to be.

      I'm lost.

      I come to a fork in the trail, and choose right because...

      ... it's going straight down.

      The next five miles ...

      • fast
      • paralleling a stream
      • bridges and jumps and berms

      ... some of the funnest single track I've ridden years.

      I drop into Frisco, miles from where I'm staying in Breckinridge.

      And realize...

      ... I've found my mojo.

      Tapering is overrated,
      having fun, the original motivation,
      is what it's all about.

      ===

      161. lbs 
      9ish hours sleep
      540 anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      163/133/33 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >

      IT'S GETTING REAL

      THE CLOSER THE START LINE, the more real the event becomes. The visions of glory, the angst of readiness, maybe some travel or some distraction...

      ... there is stress and relief.

      Then there's the finish.

      But, before all that...

      ... there was a spark of ingenuity to create the what we are all eagerly anticipating.

      In the case of Leadville, the town, the spark came from an explosion in the mine.

      Or, should I say implosion?

      Where the mine that employed the entire town, provided every job, all the tax revenue for schools and a hospital...

      ... shut down.

      In a day.
      No warning.

      No jobs.
      No money.

      Anywhere.

      From the darkest hours and days and months was born the Leadville Trail 100 running race.

      As the founder said...

      ... We'll run 'em a hundred miles from the highest city in North America and by golly they'll have to spend at least one night in town.

      That's how we'll save this town we love.

      I could leave this post there...

      ... but, really, it begs the question...

      ... why are we motivated to put ourselves through the many truly insane events we pursue so passionately?

      It's not Kirkegaard's What doesn't kill me makes me stronger...

      • grit
      • determination
      • being unstoppable

      ... it's the lessons we learn along the way.

      (That pic up there is of Ken and Merilee, this evening at a frontyard bbq, the dynamic duo who grew an event from nothing and in the process saved a town, raised millions of dollars for the local kids to attend college, and gave many thousands of us an unforgettable experience to race at over 10,000'.)

      ===

      161.6 lbs 
      8ish hours sleep
      550ish anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      166/144/22 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248


      >
      SAINTS, SINNERS AND WILL POWER

      SAINTS, SINNERS AND WILL POWER

      Apr 03, 2023
      by
      TODD BROWN

      THERE IS A BIKE RACE FROM SALT LAKE CITY TO LAS VEGAS called Saints to Sinners.  It's a relay race.  I wish it was called Sinners to Saints.  Not because there is a prevailing headwind blowing east, I just like the idea...

      ... ending up a saint vs a sinner.

      Today, we lost a saint..

      A few years after selling Dragon Alliance,
      18 months PRing IronMan St George,
      12 months after his diagnosis,
      6 months after helping me
      launch our Tri bag,
      he's gone...

      ... to race in the heavens.

      We met in college, in a fraternity.

      I didn't get him at the time.

      We were friendly, but I thought he was arrogant.

      That's on me.

      My insecurities and my inability to read people who are simply a lot smarter than me kept me from appreciating Will.

      We reconnected here in San Clemente.

      Once he retired, he got out his hammer and chisel to reclaim the fitness he'd enjoyed as a young man.  He went from doughy hanger onner, to a lean, happy...

      ... watt producing machine.

      Few recognized him at first.
      It was an astonishing transformation.

      Why wouldn't it be?

      He'd transformed an idea; from his garage to a successful business. 

      More importantly, he'd transformed himself into a wonderful husband and father.  

      Along the way he'd found time to serve his local community, and guided many people to a higher way of living...

      ... closer to the Great Spirit.

      Will was so kind to me, and a champion of my little business.  He spent hours sharing Dragon stories with me, and how to do things better...

      ... because he enjoyed seeing others succeed.

      Maybe that was his secret.

      I'll miss him,
      his intellect,
      his spirit.

      Heaven got a good one today.

       

      View Details
      HOW MANY CHARITY RIDES SHOULD I DO THIS YEAR?

      HOW MANY CHARITY RIDES SHOULD I DO THIS YEAR?

      Apr 02, 2023
      by
      TODD BROWN

      DURING THE LAST MILE OF THE LAST LAP, in a tough battle for second place, we entered a nest of high speed berms.  I made it through cleanly...

      ... another racer didn't fare as well.

      I could hear his tire give way,
      glanced over to see his legs in the air,
      followed by a gnashing of machinery and body.

      Should I stop?

      My competitor got around him, 
      kept charging hard after me.

      I was thinking about that today after an order for JDRF came through.  JDRF is a charity that helps those in a real battle...

      ... of life and death.

      JDRF isn't just putting on ride to raise money to cure Type 1 diabetes, they are connecting people who might not otherwise get to know each other.  People from varied backgrounds, religions, political philosophies...

      ... are united in a common cause.

      Uniting our hearts and minds is always an offshoot of charity.

      This is why we are encouraged, commanded to be charitable.  Yes, to help each other for sure.  More importantly to unite us and see each other's humanity through working together.

      I didn't stop to help the fallen racer.  

      I told myself, I'll be finished in less than a minute and will report it as soon as I cross the line.

      Here's the shame of it.

      At the line were Surfergirl and our son and grandson. The other person's pain and potentially bad injury were quickly forgotten.

      Was he okay?

      Yes, for sure.  No ambulances were called or medics alerted.

      Should I have stopped?

      I dunno.

      We were all racing, all doing our dangest to finish fast.  We know the dangers.  97% of the time, we pop up and ride on...

      ... shaken, bruised, not broken.

      Had it not been a race, I would have stopped for sure.

      But, is that even true?

      How often am I racing past people in need every day.

      I have a friend who brings an extra bar on every ride and makes it a goal to find someone who might be hungry to give it to.

      I have others who stop for any flat or mishap and help out. 

      As I complete my 61st lap around the sun, I ask myself...

      How many more rides will present an opportunity to be charitable, to meet someone new, to possibly be of service...

      ...  and unite our hearts and minds, even for a moment?

      https://pedalindustries.com/pages/raceday-ready

      ----

      163ish
      8 hrs Sleep
      0 Strength training
      0 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      ----

      164ish
      7.5 hrs Sleep
      0 Strength training
      10 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      I LEARNED SOME CRAZY SHIZ TODAY

      I LEARNED SOME CRAZY SHIZ TODAY

      Apr 01, 2023
      by
      TODD BROWN

      AFTER ALL RACES there is always the huddle.  Could be a group, a single rider, or just ourselves, but we always...

      ... replay the race.

      Today was not different,
      except some crazy shiz was shared.

      First up, Tim and I had to rehash his blistering start.  It was nuts.  From the word go he was sprinting and...

      ... Tinker and I were hanging on.

      He backed off a little before the single track and we got by him.

      What the heck was I doing on the World Champion's wheel?

      Weaving, bobbing and dodging some very fast, flowy single track.  I was there for a bit.

      This was blowing my mind.

      I've never been there.  Either Tinker has raced pro, or had a call up to the front row.  

      Two weeks in a row he has put the wood to me.

      15 minutes in 3 hours last weekend, 3 minutes in 1 hour this weekend.

      Could I have held his pace?

      Maybe, if I'd tapered and really focused for this race...

      ... maybe, just maybe.

      Could he have gone faster?

      Probably.

      But, it's something to think about.  

      Am I just gonna resign myself that we are all racing for second place when Tinker shows up or am I gonna go for it?  That is what I did today, resign to race for second, and consequently Tim and I had a very fun and tactical battle.

      Here's another weird mental thing.  

      Because I didn't know Tim before our battle at Cactus Cup a few weeks ago, I figured I could probably beat him.  Why?  Who knows?...

      ... I learned it was totally unjustified.

      He has beaten really fast guys who regularly smoke me or have smoked me soundly in the past.  That was one of the things that came up in our post race huddle today.

      Now that I know that will I race Tim different?
      Maybe.

      Now that I know I can at least start with Tinker will I race him different?
      Maybe.

      It's crazy how expectations impact us.

      But, I wasn't expecting this crazy story.

      Apparently, and I didn't know this, at Cactus Cup some of the guys Tim and I were racing were cutting the course.

      No shiz!

      I couldn't believe it, but sure enough, these cats were dramatically short on miles according to their Strava files.

      And, when confronted, simply stated well the officials said I placed X and I'm taking the prize.

      How crazy is that?!

      Grown men, cutting course to win a bike race?!

      So dumb.

      How do you do that to your soul?  For get your competitors, that kinda shiz can snuff the light right out inner greatness.

      Then, Jon showed me his new Trek SuperCaliber.  It was so light.  At least 3 pounds lighter than my bike and a super sano cockpit.  That weight savings is enough to actually matter, and I never would have guessed it would be so much fun to ride.

      3lbs...

      ... how crazy is that?!

      When I finally got back to camp, Steve and Bryson were there.

      What place did you get?

      2nd.

      You?

      2nd.

      And, you?

      2nd.

      If you're a regular reader you already know I have the largest collection of 2nd place awards in the world...

      ... but, 3 friends all ending up 2nd in their age class?

      That's some crazy shiz.

      https://pedalindustries.com/pages/raceday-ready

      ----

      163ish
      8 hrs Sleep
      0 Strength training
      0 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      I'M SO DANG HUNGRY

      I'M SO DANG HUNGRY

      Mar 31, 2023
      by
      TODD BROWN

      WHAT IS IT ABOUT THE DAY BEFORE A BIG RACE?!  No matter how much I eat, and I've already eaten a lot, I'm still hungry...

      ... is it just habit?

      I remember the dumb days, when I'd be afraid to eat too much the day before a race.

      Predictably, I'd bonk.

      Tomorrow's should be a screamer.
      14 miles mostly single track.
      Hero dirt conditions.
      About an hour.

      I know this, but my body is behaving like there's a 100-miler ahead.

      I guess that's just part of racing,
      being full.

      Unlike all my friends who are eating pasta and carbohydrates,
      I prefer something substantial.

      Red meat.

      Tonight, it's gonna be shish-kabobs on the camp fire.
      No s'mores, though.
      I ain't crazy, LOL.

      Maybe it's also camping? Even if it's not really camping, with the van and neighbors so close we can hear each other whisper.  We outside all day long.

      For that matter, I'm looking forward to the actual race.

      Might be my only alone time of the weekend.

      https://pedalindustries.com/collections/all-hats/products/pedal-beanie-available-in-4-colors-instock

      I'm glad I have my beanie.
      It'll be low 30's tonight.

      You can be warm outside, too.

      4 colors available.


      $20 and its delivered to you.

      https://pedalindustries.com/collections/all-hats/products/pedal-beanie-available-in-4-colors-instock

      ----

      163.9
      7 hrs Sleep
      0 RaceDay Ready Strength Circuit
      0 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      WELL, THAT STINKS!

      WELL, THAT STINKS!

      Mar 30, 2023
      by
      TODD BROWN

      MY B.O. WAS OVERPOWERING THIS MORNING.  That should get rid of 50% of readers.  Now, we can get down to why...

      ... and what to do about it.

      Just after reading and writing for about an hour, I headed out to the garage for some RaceDay Ready resistance training.

      Jumping Jacks, to start.

      Within 20 reps, my body heated up and oh boy the stench was real. 

      At the same time, I'm listening to a marketing podcast by a dude who is ripped and their conversation reveals a stunning piece of knowledge...

      ... I've been doing 30 sets a day for 10 years.

      What?!
      Did I hear right?

      I hit every body part, every day, 10 years running.

      He isn't wiry, Cowboy Strong.
      He's Hulk Ripped.
      Giant.

      Which brings up the B.O...

      • I get up
      • Read, write
      • Do my 10ish sets

      I don't

      • Put on a special outfit
      • Drive to the gym
      • Get prettied up

      Which brings up the other point.

      I've learned, it takes a lot more than we think to be great...

      • I used to think 90 minutes, 4 days a week was enough saddle time.
        It's not.
      • I used to think legs twice a week in the offseason was enough make me stronger and faster.
        It's not.
      • I used to think I could wing it on 6-7 hours of sleep.
        I can't.
      • I used to think cheat days were a good idea.
        They aren't.

      ... which is why we have to work through the B.O.

      Time is short.

      Efficiency matters...

      ... consistency matters more.

      You know what stinks worse than working out in the tshirts we sleep in?...

      ... being weak.

      https://pedalindustries.com/collections/raceday-calendars™ 

      Want to get stronger?

      Get a Giant calendar and fill in your A, B and C races...

      ... there's nothing like focus to keep ya on track.

      We have about 5 of these left, in stock. 

      Ships free.

      Can make in your team colors.

      https://pedalindustries.com/collections/raceday-calendars™

      ----

      162.3
      8.2 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      IS THIS YOUR RELIGION OR ARE YOU SIMPLY RELIGIOUS?

      IS THIS YOUR RELIGION OR ARE YOU SIMPLY RELIGIOUS?

      Mar 29, 2023
      by
      TODD BROWN

      I SEE A LOT RACERS GET SIDETRACKED BY RACING.  Suddenly, years have flown by and...

      ... opportunities have been missed.

      Racing hard became religion.

      Why not?  We have...

      • Regular meetings
      • Gospel preached by local wizards
      • Rules to live and ride by
      • Strange diets
      • Unusual apparel on public display
      • Secret symbols of commitment
      • Different sects posing as clubs
      • Different disciplines posing as denominations

      That is religion.

      Not all religions are created equal.  

      Some, notably the great religious movements, provide something much more mystical...

      ... a feeling of love and connectedness that reaches into our souls.

      This is true religion, connecting us to who we really are, who we can become, and to the Great Spirit.

      I train religiously,
      it's not my religion.

      Training facilitates religious experience by purifying our bodies.  

      Do the less active feel the spirit of religion?

      Sure.

      I enjoy a richer experience when I can move freely and and powerfully, without the many addictions calling to my physical existence.

      Training used to be my religion.
      It filled a void.

      One day I woke up and committed to keep one simple commandment of the religion I was born into.

      Six days you shall labor, and do all your work, but the seventh day is a Sabbath to the LORD your God …Therefore the LORD blessed the Sabbath day and made it holy.

      A funny thing happened.

      Out of the blue, I learned all kinds of training and racing secrets that had been previously hidden to me.

      A better thing happened.

      I rested.
      Family was properly placed first.
      A day to study higher things became a daily practice.

      I would like to say I care which of the great religions you adhere to, those I worship with would like me to say that, too.  I don't.  That isn't important in my mind, not nearly as important as...

      ... setting time aside to connect with the Great Spirit.

      Crazy as it sounds, setting that time aside is part of the RaceDay Ready Challenge.

      Note:

      Join us for live interview and Q&A with Brad Keyes, Founder of CarboRocket

      On Zoom Meeting - 730pm PST
      https://us04web.zoom.us/j/4149084992?pwd=Y2dGZ0p1RXFoK2dQTTVIUGRick1PQT09
       
      Meeting ID: 414 908 4992
      Passcode: rL0pz4
       

      https://pedalindustries.com/pages/raceday-ready

      ----

      163.5
      7 hrs Sleep
      1 Strength training
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      STRENGTH, MUSCLE AND LOSING

      STRENGTH, MUSCLE AND LOSING

      Mar 28, 2023
      by
      TODD BROWN

      IT WAS SHOCKING TO SEE ONE OF MY FRIENDS at the last race.  He's always been super fit and muscular, but something had changed.  He'd lost a lot of upper body muscle...

      ... noticeably smaller chest, shoulders and arms.

      We're all getting older.

      Common knowledge says we lose muscle with age.

      That's true at some level.  The common level.  But, we want...

      ... to be uncommon.

      Am I right?

      This is why I'm so adamant about being Cowboy Strong by lifting weights or some other type resistance training...

      every,
      single,
      day.

      Here is just one result I can report on from the same very difficult race.

      Multiple times we were forced to dismount and push our bikes.  The terrain was very steep and rocky.

      Rather than struggle to put one foot in front of the other, I was able to run up these sections.  Not because I've been running, but because I've been regularly pushing my sled...

      ... every day, up and down the street.

      On the bike results have been astonishing.  Superior ankle flexibility has led to a greatly improved pedal stroke.

      I could go on.
      I won't.

      The point is, most people are losing muscle mass by either not doing any resistance training, or reducing what they've done in the past.

      Conversely, I've increased that area of preparation and I'm seeing great results.  I won't be mistaken for The Hulk, but I'm holding stronger...

      ... much more than I ever thought possible.

      The decline may be inevitable, 
      it doesn't have to be rapid.

      https://pedalindustries.com/pages/raceday-ready

      ----

      164
      7 hrs Sleep
      1 Strength training
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

       

      View Details
      INTERVIEW:  RYAN DAHL, CEO OF WAX RESEARCH... WE TALK CHAINS AND DRIVETRAINS

      INTERVIEW: RYAN DAHL, CEO OF WAX RESEARCH... WE TALK CHAINS AND DRIVETRAINS

      Mar 27, 2023
      by
      TODD BROWN

      I SAT DOWN WITH RYAN DAHL, CEO OF WAX RESEARCH, TO TALK SPEED.  Specifically, the latest version of his WEND chain wax with ceramic particles.  I learned alot...

      ... scored us a 50% off coupon.

      What did I learn, specifically?

      • Which chains are fastest
      • Why wax with ceramics are faster
      • How lifestyle a business can become a world class operation.
      • Teflon contaminates ground water, how WEND fixed that
      • Why chains turn black with oil-based lubes
      • How to mix water and oil to create a super thin lube to really penetrate the chain and get into the rollers
      • Borrowing from their downhill ski wax technology is a huge R&D advantage
      • Why you want a solvent free lube, why it's hard to do
      • How WEND emulsifies water and oil eliminating need for solvents
      • How to properly apply lube
      • How much lube is needed
      • How much time is needed before riding
      • Why dry lubricants like wax will extend the life of your drivetrain
      • Will different formulations of his WEND wax play nice
      • Does he really use Tide to clean his drivetrain?
      • Pledge for the rest of the bike?
      • How Ryan competes at the highest level without having a big VO2 motor
      • How he gets 2 seasons out 1 chain
      • When is the best time to lube your chain
      • Why we argued about how much he charges
      • Why his purchasing power is so massive
      • How to get free lube if you see Ryan out riding

      It was a lot of fun to connect with Ryan.  He's been beating me on the bike since he was 16... and there's some video at the end of one of our battles from the 90's.

      Use promo code: RDR50 to save 50% on his new lubes... code expires 4/1/23

      Order here: https://wendperformance.com

      You can watch the interview here.

      Listen to it here.

      Ask Ryan anything about lubes here. 

      https://pedalindustries.com/pages/raceday-ready

      ----

      164
      8 hrs Sleep
      1 Strength training
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      SORE LEGS, BROKEN BONES AND GOOD TIMES

      SORE LEGS, BROKEN BONES AND GOOD TIMES

      Mar 26, 2023
      by
      TODD BROWN

      I'VE WRECKED MYSELF AGAIN.  The legs were barking as I headed downstairs in the dark this morning.  Cleaning the muddy water bottles, I got to thinking...

      ... is this all there is to life?

      Race. 
      Destroy body.
      Clean up mess.

      There used to be so much more chaos and energy.  Craziness that would spill past midnight...

      ... would leave me just as wrecked.

      36 years ago, I'd had enough.  I didn't want more.  I wanted zero...

      ... but, a funny thing happened.

      This girl I met found out I rode bikes
      and went out and got herself a road bike,
      then she invited herself on my trip to Mexico...

      ... next thing I know, it's permanent.

      35 years ago today, the real race started.

      Like the Cape Epic, we started with a team of 2.  Now we are 8.  The course has thrown us all kinds of challenges...

      • broken bones
      • smashed dreams
      • wind from all directions
      • weather so extreme we almost quit

      Like all epic races, we learn and adapt until all that's left...

      ... is a better version of ourselves.

      I was reminded of that today at a surprise brunch celebration with the entire race team...

      ... with my nevergonnabestraightagain right elbow in the pic.

      May the finish line be far away...

      ... until the best version of ourselves is attained.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Surprisingly, the kids all know and love the English Beat and are digging the Mod inspired hoodie.

      Plus!, the hoodie grants early access to this limited edition kit

      $35

      Order Now, quantities are limited and dwindling. 

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      163.4
      8 hrs Sleep
      0 Strength training
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      CAN YOU RACE TOO MUCH?

      CAN YOU RACE TOO MUCH?

      Mar 25, 2023
      by
      TODD BROWN

      TODAY'S XC RACE WAS HARD.  Technically challenging single track, with deepish water crossings, a good amount of rain ruts...

      ... it was epic!

      Two conversations stuck in my mind.

      One with Smiley who snagged 2nd, not one with former World Champion Tinker who one the race, and another from Huey.

      Ya gotta understand the hardness of this 31 mile race.

      • Strava called it a Historic Relative Effort
      • My fitness jumped from 120 to 129
      • Everybody walked some of it
      • Water crossings knee deep
      • A relentless 3 hour effort

      That right there is why I raced it,
      plus the insane beauty,
      and camping.

      This is my favorite local race.
      Easily.

      Am I racing too much?

      This was my 7th day of racing in the last 4 weeks, and I have races slated the next 4 weekends in a row.

      Smiley is my bud, and he knows what I'm up to.

      I couldn't do what you're doing.

      I know, I wouldn't do it, but the calendar just kept filling with races I really want to do.

      Huey is part of the RaceDay Ready community and had this to say.

      You should write about how you recovered the last 2 weeks after smashing your A race.

      Those convos sewed some doubt and then I remembered:

      1. I'm not recovering.  I went into my A race rested, completely healed from training on and off the bike.
      2. The last 2 weeks have been big volume with lots of resistance training, and some decent hard days.
      3. I detest intervals, just not my jam.  I race for fitness and practicing racecraft, and seeing my pals, which is what I did today.
      4. I'm not crushing myself at all these races.
      5. Only 1 of the next 4 races is of interest to me.  I love the course, though it doesn't really suit me.  The best guys around will be there, and that is very intimidating.  I love that.
      6. With two big weeks of volume and an Historic Relative effort today, I'll be recovering and polishing the arrows in my quiver for the 1 race.

      Can we race too much?
      Yes.

      Am I?
      No.

      If we are trying to win them all, we will lose many and burn out and die... 

      ... cuz if we win them all, we losers for sandbagging.

      ---

      Join the RaceDay Ready community where we discuss what's working, what's not and generally how to rip on RaceDay.

      Go here:  https://join.slack.com/t/raceday-ready/shared_invite/zt-1rpm0wwev-jW9p_uJj6XhcGusmz00szg

      https://pedalindustries.com/collections/raceday-calendars™ 

      At the top of the RaceDay Calendar there is space to write in your A race(s).  I suggest no more than 3...

      ... which is about how many calendars we have left.

      Stock is dwindling, when we're out they can be made to order.

      Ships free.

      Can make in your team colors.

      https://pedalindustries.com/collections/raceday-calendars™

      ----

      163ish
      7ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      30 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      I WANT TO LEARN FROM YOU

      I WANT TO LEARN FROM YOU

      Mar 24, 2023
      by
      TODD BROWN

      AFTER GETTING BLOWN OUT THE BACK OF OUR LOCAL GROUP RIDE, I received a humble message.  A cry for help...

      ... what could he have done different?

      First we had to get through the fake excuse.

      I had to meet my wife for dinner.

      That's a good one.

      Is there anything I could have done different when I closed the gap?... one thing, I was the last rider when that happened.

      Good question.
      What could he do different?

      Did you get popped off after the gap closed or did you rotate on up to the front?

      I rotated through,
      then blew.

      Sometimes it is easy to close the gap then rotate through because you have some momentum.  Other times it's better to just hang on and recover for a bit.

      How do I know this?  
      Partly experience, and partly because someone took the time to teach me whatthehell was heppening.

      My guess is you're like me, the goto person in the neighborhood when it comes to bikes by virtue of the fact that you regularly ride...

      ... it's super cool to help people out.

      Still, we all have much to learn...

      ... and, I want to learn from you and share with you.

      If you want to share your knowledge, and I'm sure you have a lot, join the RaceDay Ready community.

      It's new.

      This is where to ask questions, share knowledge, breakthroughs, tips, etc...

      ... it's tempting to hold back, keep your secrets.

      That's fine. This isn't for you.  This is for people that want to learn from others, be generous with what they know,

      ... and accelerate their progress.

      Please, join our Slack channel HERE.

      This is new to PEDAL Industries.  Anybody can join.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Should this be the official RaceDay Ready hoodie?

      I dunno, but it's pretty cool.  I get compliments all the time.

      Plus!, grants early access to this limited edition kit

      $35

      Order Now, quantities are limited and dwindling. 

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      163.2
      7ish hrs Sleep
      0 Strength training
      20 minutes recovery 
      50 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

       

      View Details
      MY GUTTY LITTLE BRUINS

      MY GUTTY LITTLE BRUINS

      Mar 23, 2023
      by
      TODD BROWN

      MY GUTTY LITTLE BRUINS.  Dangit, they taught a helluva lesson tonight in the NCAA basketball tournament...

      ... one we can all learn from.

      Up by 13 at the half.
      Down by 10 with 2 minutes to go.

      Oh, crud I can't watch any more.

      Be positive.

      I can't take it.

      Ya never know.

      UP BY 1 WITH 12 SECONDS TO GO!!!

      How many times do we think we have it all under control in a race, only to find ourselves in a real battle?

      How often do we feel overpowered and scratch and claw our way back to the front of the race?

      That finish line.
      That dern finish line!

      Can't get it to it fast enough when we're ahead...

      ... coming at us too fast when we're behind.

      But, here's the lesson I learned tonight and the reason locals have referred to them as the gutty little Bruins for decades...

      ... they kept playing.

      All 40 minutes.

      Never did they waiver from their plan or look lost.  

      The kept relentlessly pressing and shooting and hustling...

      ... until the very last second.

      Can we ask more than that?

      Can we ask more of ourselves? 

      My gutty little Bruins will weep tonight, but as my dear ol' Bruin dad said...

      ... They'll live to fight another day.

      The world is relentless.
      Competitors are relentless.
      The finish line is always approaching...

      ... we have to be relentless,
      in all we do, 
      everything,
      always.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

      Tonight I was relentless on the group ride...

      ... thanks to this wonder product. 

      Use code: DONTbeAbaby

      And save 33%... code will expire TOMORROW, 3/24.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

       ----

      163.3
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      70 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      WE HAVE TO BE MUCH STRONGER

      WE HAVE TO BE MUCH STRONGER

      Mar 22, 2023
      by
      TODD BROWN

      I WENT TO BED WITH RAIN FORECAST.  To my delight I woke up to sunshine.  Did my rituals, filled up some bottles, grabbed my bike...

      ... flat tire.

      Rookie move.
      Always check yer gear the night before.

      Things got interesting.

      Snagged my forgotten gravel bike.
      One bottle cage.
      Battery dead.
      Tires low.

      Now I'm late.

      As I'm hustling down the coast to meet the henchmen, I see a massive cloud of grayness dipping all the way to the ocean...

      ... freakin' rain!

      Worse.

      The road closure along the way was actually warranted.  I've had wheels swept out from underneath me in fast moving water, so I did...

      ... the ride of shame home.

      Drenched, speeding through dropping temps, I was losing the ability to shift my already ridiculouslyeasytoshift gear.

      But, ya know what?
      I loved it.

      I'd put all my bitcoin, which ain't much, on a bet that exactly...

      ... ZERO % of my neighbors friends or family would enjoy the morning like I did.

      Well, maybe Rocky, the retired fireman...

      ... he's an 80 year old beast.

      Which brings up why cycling and running are so awesome...

      ... our stadium is the great outdoors.

      We don't just battle competitors,
      we battle the elements.

      Pros don't ask the onlookers to whisper...

      ... fans are in their faces and shoving them.

      This is a sport for warriors.

      Which means, we have to be stronger.

      Strength takes preparation, which is what I thought about all morning late to my freezing ride.

      We have to regularly battle the elements, ride through equipment challenges, and do our dawgawn...

      • Push Ups
      • Pull Ups
      • Squats

      ... or we're gonna be weak just like so many of our neighbors, friends and family.

      With any luck, they'll see us coming back from an epic adventure with our supersilly grins and...

      ... be inspired to get out and do something.

      Ideally with us.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

       

      Good thing a lathered up with PR lotion this morning...

      ... got me home quick.

      Are you ready to rip on RaceDay?

      Use code: DONTbeAbaby

      And save 33%... code will expire after 30 uses or 3/28, whichever comes first.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

       ----

      163.5
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      POLARIZED TRAINING MADE EASY

      POLARIZED TRAINING MADE EASY

      Mar 21, 2023
      by
      TODD BROWN

      (excerpt from RaceDay Ready, the book I'm working on)

      I WOKE UP SEVERAL TIMES LAST NIGHT WITH THE SAME DREAM.  I knew it was about polarized training and that I needed to share it with you.

      But, I didn’t understand it. 

      There was a hill about a quarter of a mile high.  At the top was a grayish granite boulder.  Pristine.  Clean.  No dirt.  The path to the boulder was smooth and straight.

      About 50 yards to the right was another boulder.  This boulder was the same size and color, the same boulder really, but it was covered in dirt and dust.  The path leading up to it was rutted and rocky and would be a real challenge to ascend.

      Polarized training kept bouncing around my thoughts each time I woke up.

      What did the dream mean?

      Then it hit me.

      The clean rock on the left with the straight and smooth path represented polarized training.  The dirty rock with the rutted route represented what most of us do before figuring it out.

      On the left side representing polarized training the ground below and the rock above were bathed in sunlight.  The meaning here is either train in Zone 2, the bottom, or train very hard, the top of our efforts.  Spend no time in between.

      What most of us do, is the right side.  We quickly leave Zone 2 and train the middle area between the bottom and the top.  We stay there too long.  Consequently, we do not have the power to reach the top.  Instead, we are left to struggle in various ruts.  The rock, rather than a shine beacon of hope and power becomes tarnished, dirty.  Eventually, we cannot even see the rock.  Our vision vanishes and, stuck in our ruts, we fail to reach the top and fall over.

      Here is what is happening physiologically when we practice polarized training:

      1. Our cardiovascular system becomes very robust and our endurance increases.
      2. Our max power increases. 

      The result is:

      1. We can go faster in Zone 2 because we have more power.
      2. We can go longer during max efforts because we have better endurance.

      The dream, I hope, illustrates our options.

      • Be powerful and able to endure.
      • Struggle and never reach the top.

      Bringing back to the title:  80% of our training is fun, enjoyable miles and time;  20%, more or less, is extremely hard. 

      Since the hard efforts are spaced out with lots of Zone 2 in between they aren’t mentally draining.  In fact, we look forward to unleashing all the holding back we’ve been doing during the balance of our riding.

      Polarized training is training made easy.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

      We aren't the only ones using PR Lotion on our hard and race days...

      ... power house road team JUMBO-VISMA announced yesterday they've been using the key ingredient, sodium bicarbonate, to ride harder and longer.

      They are using an ingested form.

      PR Lotion was developed because most people's stomachs cannot tolerate the sodium bicarbonate.  The get the trots...

      ... is that what hit Tom Dumoulin in the Giro?

      Why risk that...

      ... especially with this outrageous savings code below?

      Use code: DONTbeAbaby

      And save 33%... code will expire after 30 uses or 3/28, whichever comes first.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

       ----

      164.2
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      HALFWHEEL COMEDIANS

      HALFWHEEL COMEDIANS

      Mar 20, 2023
      by
      TODD BROWN

      WE ALL HAVE A HALFWHEELER IN OUR LIVES, a friend who's just gotta be half a wheel ahead regardless of the speed.  It bugs some people...

      ... I think it's funny.

      First off, who doesn't like to halfwheel a pal just to needle 'em a bit?

      C'mon.

      It's fun.

      But, I said funny and funny is morebetter than fun.

      Ok, so there's the friend who constantly halfwheels who you know is gonna halfwheel and it's your friend so you just have to laugh because you know it's gonna happen and you're gonna have to say something or even better...

      ... ride even slower.

      Whole wheel 'em, whole bike 'em.
      Just to mess with 'em.

      That's friendly funny.

      Then there's unfriendly funny.

      Where two people who don't know each other rotate to the front of the group in a double paceline.

      Gawsh I love this one.

      First your pal, who you dearly love, nudges a bit a head, then newrider realizes what has happened and...

      ... it's even better when I know both riders but they don't know each other and I know they are both chronic halfwheelers...

      ... newrider lifts the pace a bit.

      Back and forth,
      the pace increases.

      I've seen a leisurely ride shift up to 24... 25... 26... 27... to a near sprint, and here's the best part...

      ... they are so unconscious neither one is aware of Whattheheck is going on here!

      Why do halfwheelers halfwheel?

      Derned if I know.
      Human nature.
      One upping.

      Like on our spin this afternoon, LoveWatts rode over to my place then we rode together.  I rode him back to his house and commented...

      I'm riding you back so we are even on miles today.

      Uh-huh.

      Hey isn't that your house?

      Yep.

      Aren't you pulling?

      Sure.

      That sunuvagun kept riding back towards my place just to out mile me today!...

      ... now what are we gonna call that?

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

      This PR Lotion special promo STILL has me ticked off!

      I loaded up on inventory so we could all stick it to the halfwheelers...

      ... that's how much I love you.

      Alas, I have way too much inventory.

      So I have a temporary insane offer at 33 FREAKIN' % savings!

      It won't last.

      Smart people are buying multiple bottles.

       

      Use code: DONTbeAbaby

      And save 33%... code will expire after 30 uses or 3/28, whichever comes first.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

       ----

      164.4
      7ish hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      DO YOU WHEELSUCK OR JUST SUCK?

      DO YOU WHEELSUCK OR JUST SUCK?

      Mar 19, 2023
      by
      TODD BROWN

      WE ALL SUCK.  From time to time, we find ourselves glued to that wheel in front of us.  The question is are we...

      ... sucking with purpose?

      On yet another ride, a bunch of us worked hard on the front for miles and miles.

      On yet another ride...

      that dude we haven't seen since the meet up,
      who hasn't had a whiff or sniff up front,
      who's been leisurely hanging on, 
      while we suffer...

      ... stuck it to us at the finish.

      Do I care?

      I try not to,
      but I do.

      Silly.
      Petty.
      I know.

      I should be grateful, because there's always some wily hack who tries that in a race...

      ... and, sometimes makes it work.

      We gotta be vigilant for such wheelsuckery.

      One thing is fursure...

      ... we can't suck our way to fitness.

      The art of wheelsucking ain't easy to master, which is why...

      ... so many riders just suck.

      When training with riders who are a lot faster, it's easy to convince ourselves we should be sucking.

      We shouldn't.

      We need to get our lycracladbuns to the front and pull through,
      no matter how brief.

      Pull through,
      just for a second.

      Get that fitness,
      earn that grit,
      be a boss.

      Two things will happen:

      • (self) Respect will be gained.
      • We quickly learn it's easier to pull through than dangle.

      Dangling is for babies and those about to blow.

      I've dangled plenty o'times...

      • Lungs bursting
      • Blood pounding
      • Tunnel vision turning to stars

      ... I've never dangled like that and had any power or game at the end of the ride or race.

      That is wheelsucking to greater fitness at the mercy of superior athletes...

      ... anything less is just sucking.

      Why are so many people sucking?

      1. They are afraid, I get it.
      2. They spend too much time on the trainer, indoors watching TV or scrolling while pedaling and have lost the feeling, the art of wheelsucking with purpose.  They have become soft, unsure of themselves and their abilities to do more than simply suck.

      I'm down with wheelsucking with purpose...

      ... not with sucking.

      What about racing, particularly the road, where speeds are high and drafting matters?

      That's where wheelsucking with purpose makes a difference.  It's an art to get sucked along, to pull through when the speed eases, to be as efficient as possible, to fake we are tired when we merely pulling back the arrow...

      ... before shooting for greatness.

      That is wheel sucking with purpose...

      ... not sucking.

      What about when we're out of shape, tired, in over our heads?

      Sometimes we just gotta hang on.  Hanging on as long as we can on a group ride can be an incredible workout.  If it's the same route each week, making it to the next corner or hill or climb can be such a rush.

      That is wheel sucking with purpose...

      ... not sucking.

      There are many good reasons to be wheelsucking...

      ... none to suck.

      Am I truly grateful to the suckers who stick it to us on a group ride?

      Nope.
      I'm trying to be,
      but, as a human I kinda suck at gratitude.

      The good news is we don't have to be grateful for these suckers,
      we can harness that angst,
      and learn and prepare,
      to be faster,
      and win.

      (that book above talks a lot about courage and resistance and being pro)

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

      This PR Lotion special promo has me kinda ticked off!

      Like a drunken fool, I purchased way to much inventory thinking y'all'd be like me and use this for every blistering ride or race...

      ... when we don't want to just suck.

      I have way, way too much inventory.

      To make matters worse, I posted it was 25% off yesterday... it's 33% off.

      It's an insane deal, it won't last.

      Don't wait, smart people are buying multiple bottles.

       

      Use code: DONTbeAbaby

      And save 33%... code will expire after 30 uses or 3/28, whichever comes first.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

       ----

      163.8
      8ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THIS GUY ALWAYS BEATS ME, DANGIT!!

      THIS GUY ALWAYS BEATS ME, DANGIT!!

      Mar 18, 2023
      by
      TODD BROWN

      I HATE TO ADMIT THIS, but it's true.  There are some people when I see their names on the start list I automatically think I got no chance.  This morning...

      ... I had that feeling.

      There, on the start list for an upcoming race was the name of a friend who beats me like a drum.

      It's bad.

      He just waits for the final climb and rides away.

      I'm not alone.

      Sometimes, on reallyreally long races like Crusher In The Tushar I can get him.  
      It's rare, bloody quivering rare.

      Being that I've oversubscribed to too many races in the next 6 weeks I instantly thought...

      ... Let's focus on something else.

      I could hear Fat Bastard...

      ... He kinda looks like a baby!

      Dangit!

      Then, I started thinking about it.  A lot.  So much so that I had to hop to the porcelain throne and unload my worries.

      Where they worries?

      Maybe.

      I thought about it some more...

      ... it's been raining nobody likes training in the rain but I've been in the desert racing and got a big fitness bump and I'm feeling pretty good and maybe just maybe I can take this fitness and massage the coming weeks to take it a bit higher via the races between now and then which aren't road races but MTB and will definitely be filled with threshold efforts and in between the racing in can do some punchy group rides and my weight is back near fighting shape and when I'm as light as I was last summer I can climb a lot better and maybe I'll have some luck since nobody really knows me these days on the road because I race road so infrequently and perhaps I'll sneak away and as the great Lloyd Christmas said...

      ... So you're telling me there's a chance.  YEAH!

      There's always a chance.  

      Life gets in the way,
      plans change,
      tires flat.

      The most exciting thing about this race...

      ... there's 5-10 other frenemies gonna show up.

      And that, my fine lycracovered friend, is my plan too.

      There's a chance I overdid it a bit today - check that photo at the top.  I was just so excited after my pep talk to myself I couldn't resist.

      Time to put the feet up and recover.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

      Because I'm gonna need to do some serious 2-5 minute efforts next week, you know I'll be applying the PR Lotion.

      Just fer fun... there's a promo code down there + FREE shipping.

      Use code: DONTbeAbaby

      And save 25%... code will expire after 10 uses or 3/28, whichever comes first.

      https://pedalindustries.com/collections/lotions-for-speed-comfort-and-recovery/products/amp-pr-lotion

       ----

      162.3
      7.5ish hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      THE RHYTHM THAT MATTERS

      THE RHYTHM THAT MATTERS

      Mar 17, 2023
      by
      TODD BROWN

      RIPPING ON A BIKE IS A LOT LIKE DANCING.  You've got to have the rhythm of the thing or you look like a wanker.  It's the same in everything really...

      ... and, I've been out of rhythm lately.

      About a year ago I found a really good work, ride, husband rhythm and I've been surprisingly productive. 

      Prior to that, I was still dancing to the kid at home beat.

      • Up early
      • Ride
      • See 'em off to school
      • Work
      • See 'em
      • Tuck 'em in

      On weekends, I'd still get up crack o'dawn.

      My weekend warriors always complained, 

      Why so early?

      I wanna get back before kids get going.

      This worked pretty darn good for decades.  Kept me in decent shape, got me out with the fellas, got me into nature, got me the sunrises I love to see.

      Then I read a book in 2015, The 5 Hour Workday.  He proposed working from 8-1.  No breaks.  Just grind.

      I liked the idea and attempted it several times since reading it.  I say attempted because invariably I'd get thrown off track.

      • Rides running later than 8
      • Poor work output due to lack of sleep - gotta get up early to be seated by 8.

      These were the top two problems.

      About a year ago, I recommitted and moved all my riding to afternoons.  The exception being Saturday.  I still like to get out early and meet the hardest sonsaguns on two wheels, and that means mornings.

      I liked the changes of the new beat, and it showed.

      • We shut down the office and retail store
      • Outsourced shipping
      • Increased our sales
      • Increased our product offering
      • Improved our ad spend
      • Built a new, virtual work team to support me

       My weekdays now look like this:

      • 6-8  read, journal, RaceDay Ready resistance exercises
      • 8-1 grind
      • 1-2 lunch
      • 2-4 grind
      • 4ish-7ish ride
      • 7ish dinner with Surfergirl, maybe watch a movie together
      • 830ish write a blog post if not already done
      • 930ish stretch, do some hypervolting
      • 10ish hit the hay

      This has been a really productive rhythm for me:  socially, mentally, spiritually and physically.

      During the week it's common for me to intermittent fast until 1pm.  The key is pushing through the urge to eat around 9-10, then I can easily go to 1 or even 2pm.  No problem.

      One day a week, I get up to the factory and check on production, QC, etc.

      Weekends are similar.  Still hitting it early on Saturday.  Surfergirl gets out on the water.  The afternoons usually involves chores or catching up on work.  Sunday is the day of rest, and I've been honoring that for 30+ years now and absolutely love it...

      ... I'm thinking of not blogging on that day and unplugging completely.

      Now, why am I sharing all this?

      I think a lot of you are like me, trying to find a rhythm to groove to.  When were in that groove, life is so much easier and pleasant.  When we're out...

      ... we just aren't as productive as we could be.

      For example, one of the new products we added was a RaceDay Bag for running...

      ... and we ran out.

      I blame it on the recent travels, but I also think the rain had a lot to do with it.  We've had so much rain and I've been going out in the windows the weather has presented.  Weak, I know.  

      The good thing is we make everything here.

      We aren't employing kids in China or other parts of Asia.
      We don't have to wait for a boat and pray the dock workers are working.

      I was thinking about that the other day.  The world is a weird place and their are tremendous forces in play.  The fact that we are producing here, in a strict state, is a huge advantage to us and I don't think I talk about it enough.

      Where your gear comes from matters.

      So, we got out heads together and added Made In USA to our logo above.

      The only thing we haven't been able to make here is gloves, it's a leather thing.  Weird, that weird world again.  One day we'll get that mastered.

      In the meantime, I'm listening to my inner drummer and following my celestial band leader...

      ... so I can rip on raceday.

      https://pedalindustries.com/collections/raceday-calendars™ 

      This is such a powerful tool for accomplishing great things throughout the year.

      Just yesterday SurferGirl was in here looking at what I have planned and writing in things of her own, and family things, etc.

      Gotta keep all the bandmates in tune and on the beat.

      $30, shipping included.

      Stock is dwindling, I'm not making more.

      Ships free.

      Can make in your team colors.

      https://pedalindustries.com/collections/raceday-calendars™

      ----

      162.4
      7.5ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      120 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THE 1 THING PROS DO AND AMATEURS DON'T, BUT COULD

      THE 1 THING PROS DO AND AMATEURS DON'T, BUT COULD

      Mar 16, 2023
      by
      TODD BROWN

      I LOVE PRO RACING.  Seeing the teams, the attention to detail, the whole attitude and vibe pros radiate.  The weird thing is...

      ... some pro's are so amateur and some amateurs are so pro.

      The difference isn't...

      • Money
      • Sponsors
      • Equipment
      • Training time

      ... nope, it's something so obvious it's easy to miss.

      A bit of background:

      Amateur (noun)

      1784, "one who has a taste for some art, study, or pursuit, but does not practice it," from French amateur "one who loves, lover" , from Latin amatorem  "lover, friend," agent noun from amatus, past participle of amare "to love"

      Pros love racing.

      Amateurs don't love racing enough.

      It shows in everything pros do.
      Sponsored or not.

      Amateurs wing it.
      Pros leave nothing to chance.

      Weekend warriors vs.
      Every Day Is RaceDay. 

      Every single day the pro works on their craft.  They rest like pros, eat like pros, sleep like pros, recover like pros, train like pros.

      It's not a matter of time as much as it's a matter of dedication and consistency.

      I've seen amateurs spend ride a lot, spend immense sums of cash...

      ... only to be smoked by a pro on a mid-level bike, holding a fulltime job.

      Amateurs diet.
      Pros fuel.

      Amateurs race.
      Pros race to win.

      And before you get all itsnotaboutwinning on me, you know where I stand on that...

      ... the pro leaves nothing on the battlefield, win or lose.

      Amateurs take two pedal strokes, and coast.
      Pros keep pedaling.

      Here's a little pro secret:  it's easy to maintain pro once you... 

      Dedicate.
      Commit.
      Plan.
      Do.

      ... we're all counting on you.

      https://pedalindustries.com/collections/raceday-wallets/products/custom-name-raceday-wallet

      There are two tools that I find invaluable for staying on the Pro path.

      The Giant RaceDay Calendar...

      ... and the reminder wallet.

      I have printed a wallet with an outrageous goal going on 4 years.

      Not only is at a constant reminder of what I'm after, but it's made of inner and has a true cycling vibe...

      ... plus, it slides perfectly into a jersey pocket.

      Type into the Custom Name field what you want on your wallet.

      https://pedalindustries.com/collections/raceday-wallets/products/custom-name-raceday-wallet

      161.7
      7.5ish hrs Sleep
      1 Strength training
      20 minutes recovery  
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THE TRUTH ABOUT ROLLING RESISTANCE

      THE TRUTH ABOUT ROLLING RESISTANCE

      Mar 15, 2023
      by
      TODD BROWN

      THERE WAS A LOT OF DISCUSSION ABOUT WHICH TIRES to roll at the races last weekend.  Faster treads vs more traction.  Tire pressure matters, too...

      ... does any of it really matter?

      Definitely.

      But, that is not the rolling resistance I'm most concerned with.

      The real rolling resistance to worry about is rolling through life avoiding the scary stuff.  The great Ryan Holliday says The obstacle is the way.  The great Steven Pressfield says Resistance points to what we are called to do.

      In other words...

      ... do the scary stuff.

      More directly for us...

      ... sign up for the scariest races.

      The races and events we are most likely to fail at,
      most likely to truly suffer,
      most likely to lose...

      ... are most likely to bring out our very best.

      Publicly stating our goals adds bonus power... 

      ... there is massive resistance to that.

      ---

      Speaking of which I have been experiencing a lot resistance to writing my next book:  RACEDAY READY - a philosophy for ripping on and off the bike every day.

      Here's an excerpt:

      You want to know the answer to the other comments, particularly this one…

      What are you doing?

      It’s not a mystery, if you’re patient.  I blog every single day about exactly what I am learning and applying.  How it works.  How to incorporate it.  Plus, I post every single workout and how much I sleep, weigh, read, write. 

      So, when someone poses the question What are you doing? I quip, read the blog.

      Who has time for that?

      There are over 2000 posts at this point.   Plus, the newly added video and podcast readings and riffs of each post. 

      For this reason, I have written this book.  Yes, it’s for you to absorb.  It is also for our kids, their spouses, their children…

      … because this is would have been so valuable to me 30 years ago.

      At that time, I called myself Fat Todd...

      ---

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      How can you resist this hoodie?  $35, ships free.

      Plus!, grants early access to this limited edition kit

      $35

      Order Now, quantities are limited and dwindling. 

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      163.7
      7ish hrs Sleep
      1 Strength training
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      WE DO THIS BECAUSE THEY DON'T

      WE DO THIS BECAUSE THEY DON'T

      Mar 14, 2023
      by
      TODD BROWN

      IT'S HARD TO GET UP EARLY and get dressed in the dark and cold and roll out into pre-dawn in our underwear, but we do it...

      ... because they aren't.

      They are sleeping, cozy and mostly soft.
      We are up, uncomfortable and hardening ourselves.

      It's easy to say no to a donut when we have the power to say yes to doing hard things.

      I said yes today,
      to the hard group ride.

      I said yes today,
      and I'm darn glad everybody else did, too!

      Where would we be without riders who are equally committed to do the hard work? 

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Do you know who puts the Industries in PEDAL Industries?

      The industrious,
      on and off the bike
      those get after it every day,

      If that's you, check out this hoodie.  $35, ships free.

      Plus!, grants early access to this limited edition kit

      $35

      Order Now, quantities are limited and dwindling. 

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      163.7
      7ish hrs Sleep
      1 Strength training
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THE BURNOUT PROBLEM

      THE BURNOUT PROBLEM

      Mar 13, 2023
      by
      TODD BROWN

      I INTENDED TO WRITE ABOUT THE VIRTUES OF TIME OFF.  But, I wound up grinding for 9 hours straight, trying to catch up after the road trip.  My output dwindled, the sun broke through...

      ... and a battle ensued.

      The 14 days of riding in a row, 6 of them racing, vs sitting in my office grinding from sun up.

      My body ached to rest, my soul longed to get outside.

      I can definitely burn out on racing, same for training with an agenda...

      ... but there's nothing more rejuvenating than rolling on two wheels.

      So I kitted up
      kept my HR low
      and lightly tapped the pedals.

      It's good to be home.

      Here's the burnout problem.

      There are some really fun and good races to be had during the next 6 weeks...

      • Team Big Bear's endurance race, 3/18
      • Sagebrush Safari best XC race in SoCal, 3/25
      • US Cup XC on Vail's new sweet single track course, 4/1
      • State Road Race is back, and I love the course, 4/8
      • BWR San Diego, I've never done it, 4/15
      • Sea Otter, Fuego XC, 4/22

      ... I've already signed up for 5 of the races because each one that I learned about seemed better than what I'd already committed to do.

      Last weekend was my A race for the first half of the year.

      I didn't plan to ramp things back up until summer, for Marathon Nationals in September.  I thought I'd do a few events in the spring for fun, not 6.

      Then, the state road race was rejuvenated and ya know I gotta take a crack at that.

      Then, I heard about US Cup and how can I pass that level of competition up?

      Right now, looking at the calendar seems daunting.  I will definitely burn out if I try and treat them all as A races.  

      That's impossible.

      I can probably pick 1, and do the rest for fun and practice.

      Even then, there is a fair amount of travel and the ensuing chaos that always goes around getting all the equipment dialed in perfectly.  Which means, I will probably skip one or two and definitely roll in on a half ready bike.

      The key to not burning out, is to keep it light and get myself in a headlock if I waver for one moment on committing to making more than one of these races and A race...

      ... which will it be?

      We'll see.

      (Why did I sign up so early you ask?  Because I like to help the promoters sleep easier, it's so stressful wondering if anybody will show.)

      https://pedalindustries.com/collections/raceday-calendars™ 

      This is such a powerful tool.

      Stock is dwindling.

      Ships free.

      Can make in your team colors.

      https://pedalindustries.com/collections/raceday-calendars™

      ----

      164.8
      7ish hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      RATIOS I LIKE

      RATIOS I LIKE

      Mar 12, 2023
      by
      TODD BROWN

      THE CACTUS CUP enduro is the final stage of a super fun weekend of racing desert terrain.  Rolling, fast and short, punchy climbs.  Plus, my favorite component...

      ... a little bit of danger.

      All racing has danger, but this racing is unique.

      Nearly everybody sheds a little blood.

      Cactus rips and tears at your arms and legs.
      Rocks will leave scars to match the lifetime memories.
      Slip and slide on the sand and it'll take a layer of skin off faster than a Makita.

      For every mile raced, it's hard to match the fun and bloodletting.

      I like it.
      I'm forced to pay attention.

      Under those conditions it's easy to slip into a state of flow, and critical to stay there.  No mind wandering, no day dreaming, no bird watching...

      ... just flowing fast.

      On today's enduro stage, we all raced our XC bikes because it's not that difficult.  The promoter calls it the hangover stage...

      ... I call it fun.

      We, all our crew, ride to each of 3 stages together, then race all out down some fast trails time trial style for 3-6 minutes.

      It's relaxed a very relaxed atmosphere in between the intense effofrts.  We chat and enjoy the beautiful wide open desert.

      I had a few flesh tears,
      others some skin sanding,
      and one a very nice, deep slice.

      Did we care?

      Nope.

      That's that we signed up for.

      Racing.

      Life.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      At the awards ceremony it got a little chilly in the shade, so I busted out this lightweight hoodie.

      If that's you, check out this hoodie.  $35, ships free.

      Plus!, grants early access to this limited edition kit

      $35

      Order Now, quantities are limited and dwindling. 

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      162.8
      7.5 hrs Sleep
      0 Strength training
      0 minutes recovery 
      20 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      ARE YOU A BELIEF STACKER?

      ARE YOU A BELIEF STACKER?

      Mar 11, 2023
      by
      TODD BROWN

      FOR YEARS NOW, my prerace meal before an epic distance has been a can of sardines.  I'm partial to the King Oscar's, Mediterranean style.  And, I like 'em...

      ... 2 hours before the race.

      • Protein
      • Salt
      • Fat

      What could be better?

      I can think of about a million things that could taste better...

      • pancakes
      • bacon
      • eggs
      • waffles
      • butter
      • syrup
      • crepes

      ... to name a few.

      But, for me it's sardines.

      They fill me up,
      they go down easy.

      Today, I chased them down with chocolate French crepes I get at Costco.

      I'm sure you can get on board with the crepes.

      How about the sardines?

      Too low brow? 
      fishy smelly?
      gross?

      I hope so, because I give y'all way too much of my secret secrets as it is.

      Now, you might be thinking there's no way he does that on purpose?
      You'd be wrong.

      Superstitions die hard for a reason...

      ... they work.

      Belief is everything in competition.

      Would things have gone as well as they did today without my sardines?
      Probably.

      But, that is not the point.

      The point is belief stacking works.

      It wasn't just the sardines.

      It was also...

      the white socks and gloves I saved for today,
      the fresh jersey and new prototype bibs,
      quietly lubing my chain last night,
      listening to my play list,
      warming up by myself,
      a dusty, dirty frame,
      glasses over strap,

      ... little things I like to do.

      No, none of it really matters.

      Training matters.
      Fueling matters.
      Sleep matters.

      Belief stacking is the final polishing, 
      and it's often the difference between a great day and a good day.

      https://pedalindustries.com/collections/raceday-calendars™ 

      Want to turbo charge your beliefs?

      • Get this giant calendar
      • Place it where you can see it daily
      • Write in red Sharpie your top A race

      Stock is dwindling.

      Ships free.

      Can make in your team colors.

      https://pedalindustries.com/collections/raceday-calendars™

      ----

      162.5 (better)
      8ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      ANOTHER PR?!

      ANOTHER PR?!

      Mar 10, 2023
      by
      TODD BROWN

      THERE ARE LOTS OF REASONS TO KEEP GETTING PRs.  Since I just PR'd the TT course at Cactus Cup, after racing it for my 4th time...

      ... do ya wanna know what I did?

      The most important thing, I didn't do.

      We had great weather.

      The first year, it was well over 100 degrees.  Today was low 70's, slightly cloudy.  

      Good temps.
      Good lighting.

      Now, here's what I did personally that I think made a difference:

      1. I raced with a larger beefier tire up front, a Continental Cross King 2.35
      2. I've purposely spent most of my time training on my MTB.  Training the position, training I raced in today.  I cut out all gravel riding, and reduced my road riding... about 4 hours on the road, 8-10 on the MTB.
      3. Got another great night of sleep.
      4. I pre-rode the course 3 times Monday, and then road the XC course the rest of the week which is the same type of dirt.  Very hard dirt, with small pebbles of decomposed granite on top.  It's unique to the desert and requires a different feel than what we ride at home.
      5. Because I follow my Cowboy Strong philosophy that I teach in the RaceDay Ready 10-Week Challenge, I am always riding with a little fatigue due to the fact that I'm doing strength training every single day.  I haven't been able to do that for a week now, as I've been on the road, and I think my body is just super fresh.
      6. I followed my warm up protocol of starting an hour before the short TT (the longer the race the shorter my warm up).  I rode easy for 35 minutes, then brought my heart rate up with 2 minutes on 2 minutes off at threshold for 16ish minutes, and kept spinning until 2 minutes to go.
      7. Racing the same format last weekend, with a TT last Friday, was a good reminder of what it takes to do well in a TT... as someone who never does intervals, I need to do races that are similar to get the feel of the effort required.

      Here is what I didn't do:

      1. I didn't freak out that I'm heavier by about 5 pounds than last year, that I had a nasty flu for 10 days early Feb, or that rain as hindered the training.
      2. I didn't waste any energy worrying about starting 2 hours after my competitors when it was warmer and windier - my fault for screwing up my registration.
      3. I didn't hit it hard from the get go and try and get my HR up asap to gain every second possible by starting fast.  I brought my speed up gradually, paced myself so i could pound the one 3ish minute power climb and every climb from there to the finish.

      There you go.

      As for data, saw my HR get into the 180s for the first time in a year...

      ... on that power climb.

      It probably happened at last week's TT as well, but I had no data for that ride due to Wahoo Tickr malfunction.  

      Wins are nice,
      PRs are better!

      https://pedalindustries.com/collections/raceday-calendars™

      I had multiple racers come up to me today and tell me this weekend has been on their Giant RaceDay Calendar.

      Do you know why?

      Because there is nothing more powerful than a giant calendar with you races written in Sharpie.

      Stock is dwindling.

      Ships free.

      Can make in your team colors.

      https://pedalindustries.com/collections/raceday-calendars™

      ----

      164.2
      8ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      40 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THIS IS NOT THE PILL YOU ARE LOOKING FOR

      THIS IS NOT THE PILL YOU ARE LOOKING FOR

      Mar 09, 2023
      by
      TODD BROWN

      I'M A SUCH A SUCKER.  Some people fall for nice legs, others broad shoulders, a sweet smile.  Me, I'm a total sucker...

      ... for a bad@$$.

      And, I'm finding more and more of you since we expanded our bags to include triathletes and runners.

      We may look different, move different, play different but in the end it's all the same...

      ... people pushing their limits.

      I love it.

      If you've taken the 10-Week challenge then you know about Cowboy Strong and my cousin Norman.

      Check out Becky:

      I'm the tiny female version of Norman:. a full-time horse trainer, with 22 horses, 1 miniature donkey, and various stray dogs to care for on my ranch in Texas. I have those cowboy callouses from hay bales, feed sacks,  manure forks, and lead ropes. I feel that all of this has kept me relatively injury free as a competitive runner, and recently, functional fitness athlete.

      Yep.
      Cowgirl Strong.

      She continues:

      I appreciate your promotion of fitness as a lifestyle. It's so important in this "take a pill for everything" world we're living in. 

      Eating dinner at the bar tonight (I'm on a road trip), a commercial popped up for a weightloss pill.  It seamed insane to me.  

      Dad bods playing soccer, good.  
      Dad bods working up a sweat, more good.
      Dad bods loading up their plates at the barbecue, WTH?

      When we commit to a life of bad@$$ery...

      ... there is no need for pills.

      There is only one need - to be excellent.

      • Physically
      • Mentally 
      • Spiritually
      • Socially

      A proper focus eliminates all desire to deviate...

      ... and reveals that excellence is actually the easier path.

       https://pedalindustries.com/pages/raceday-ready-2023-ala-todd

      This is the pill you need.

      Are you up for the challenge?

       https://pedalindustries.com/pages/raceday-ready-2023-ala-todd

      ----

      162ish
      8ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      40 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

       

      View Details
      WHY RACE AT ALL?

      WHY RACE AT ALL?

      Mar 08, 2023
      by
      TODD BROWN

      THOUGHT EXPERIMENT:  Why do you race?  And before you say, I don't race...

      ... you race.

      We all do.

      We might not pin on numbers or tie on plates, but we sure as heck know our PRs...

      ... and go for the City Limits signs.

      So, why do you race?  Because you like...

      • the action?
      • camaraderie?
      • the ego boost?
      • a fitness check in?
      • inspiration by humiliation?

      ... whatever your reason, what would happen if you stopped racing?

      The racer who simply loves riding,
      will race harder and longer
      than the racer who loves
      the finish line.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Do you know who puts the Industries in PEDAL Industries?

      The industrious,
      on and off the bike
      those get after it every day,

      If that's you, check out this hoodie.  $35, ships free.

      Plus!, grants early access to this limited edition kit

      $35

      Order Now, quantities are limited and dwindling. 

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      165
      7.5 hrs Sleep
      0 Strength training
      20 minutes recovery 
      900 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      DO YOU HAVE FRENEMIES

      DO YOU HAVE FRENEMIES

      Mar 07, 2023
      by
      TODD BROWN

      MAYBE IF WE WERE GETTING PAID IT'D BE DIFFERENT.  But, we aren't.  We are just racing for fun and sport and competition...

      ... the challenge.

      Along the way friendships are formed.

      Oh, I've managed to ruffle a few feathers along the way.  Maybe it's just part of doing all you can to be your best that drudges up a few haters.  Not a big deal...

      ... maybe a compliment?

      Far more common is to meet so new people, who are also committed to excellence on and off the bike.

      Friends before the race.
      Enemies during.
      Buds after.

      I received a nice note from Adam, who one the overall last weekend.  We only know each other by doing this one race, in Tucson AZ, since 2018.  Over time, we have battled back and forth on each stage...

      ... and I look forward to seeing him each year and catching up.

      Above is a picture of Dan and I after the last stage.  We met this year, and we battled all three days. He held onto 3rd place overall by a whopping 3 seconds.

      Below is David, from MO.  We connected when he purchased a RaceDay Bag 4 years ago...

      ... and he happened to be in Tucson this past weekend and noticed the van.

      The point is, if you're going to races and make friends...

      ... you're doing it right.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      And if you're wearing this hoodie, you're definitely part of a friendly tribe of dedicated athletes.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      165ish (Surfergirl diet got me)
      7.5 hrs Sleep
      0 Strength training
      20 minutes recovery 
      30 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THERE'S A BEE IN MY BIBS!

      THERE'S A BEE IN MY BIBS!

      Mar 06, 2023
      by
      TODD BROWN

      RACING CAN BE SO WEIRD.  You're shoulder to shoulder with someone.  Everyone is working so hard.  But, we get tired and get crabby and sometimes...

      ... behave poorly.

      I prayed things would be different.

      Yep.

      I actually said a little prayer before heading out to race...

      • Help us all to ride safe
      • The officials to have an easy job
      • And help me to be kind and understanding

      That last part is pretty much why I don't race crits any more.  The are so gnarly, so technically challenging.  Everyone is on the edge because the danger is so high...

      ... and, frankly, I can be a bit of a jerk.

      Not on purpose.

      But, when tensions are amped and emotions raging, it's a challenge to give another racer the benefit of the doubt let alone...

      ... a freakin' inch of road.

      So, on lap 5 of yesterday's race when I politely inquired of another racer...

      Hey, any idea what lap we are on?

      Yes.

      What lap?

      You should know.

      No, what lap are we on?

      You should know, that's racing.

      So you're not gonna tell me? 

      He looks at me, smiles, looks away.
      I think, Jerk!

      Ok, well, you can close that gap I just opened... 

      Yes, not my finest moment.

      I was so tempted to go for it right then and there...

      ... the bee was definitely in my bibs.

      That little exchange served to pump up the adrenalin for the plan I'd hatched in the morning.

      As he closed the gap, I slid back bottling all that silly emotion up.  Time to disappear for lap and fein exhaustion.  

      The things we do for a win.
      It's pretty darn fun.
      If we stay cool.
      Playful.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Like this playful, midweight, hoodie.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      163ish
      8 hrs Sleep
      40 pushups and air squats
      0 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THE DIFFERENCE BETWEEN RACING FOR THE WIN AND RACING FOR VICTORY

      THE DIFFERENCE BETWEEN RACING FOR THE WIN AND RACING FOR VICTORY

      Mar 05, 2023
      by
      TODD BROWN

      I HAD ONE PLAN TODAY, victory.  Friday, I winged it on the time trial.  Yesterday, I raced to win.  Today, I went for the victory...

      ... which is unlike winning.

      In fact, for me, it's a completely different mentality.

      Winning is about hedging and managing and strategy and doing what it takes and nothing more...

      ... to win.

      That's nice, but nowhere near as satisfactory as the feeling of knowing there was nothing more to give, vanquishing my fears of losing, risking everything...

      ... this is victory, regardless of the outcome.

      I woke up with this mental image:  a greased pig, wreaking havoc and uncontainable.

      Can't image a better vision.

      Of course, it's easy to feel that way after a great night of sleep in an outstanding hotel...

      ... before the first hard stomp on the pedals.

      (Surfergirl turned in my points to stay at the Lowes, and why not?)

      My warm up was spot on this time.

      1 hour.
      45 minutes easy on the pedals.
      15 bringing the heart rate up and stoking the fires.

      For some reason, I lined up at the back of the pack even though I predicted it would start out hard.  Heck, I even thought about the same thing before hatching my plan to go on the 7th lap.

      So, I got to spend that first mile or so chasing and hustling my lycra up to the front.

      For 5 laps I went with every attack, or let it go and bridged up, or pushed on when things slowed down.  We needed to suffer, and make the teams work, and tire out the sprinters.

      During that time, I was able to ferret out who could handle their bike in the turns, who's wheel was good to follow and who had something left to give on the day.

      My plan, hatched the night before was to go for it on the last climb of the 6th lap, rail the turn at the bottom and keep on going.

      It almost worked.

      What happened was just as good, if not better.  

      The teams were sprinting for the bonus seconds on lap 6, completely stretched out the field, got their seconds, then shut down the pace...

      ... I sailed on by, and kept going.

      Then Gerry, who smoked us in the tt, passed me like I was standing still.

      I looked back.
      I had a good gap.
      Gerry was pulling away.
      I buried myself to catch up...

      ... and he eased up a bit.

      Thanks for waiting, give me a minute to recover.

      He gave me 3 minutes, to the top of the climb.

      As I'm pulling through, I look back and see a white jersey.

      Dang.

      They caught us.

      Nope.

      It's yesterday's hero Gary.

      I can't believe he made it across the gap.  We have a good 15 seconds and now we are rolling and rotating.

      It's on.

      We are smooth, and committed.
      Greased pigs, on the loose.

      Into the bell lap, we have nearly 30 seconds.  That 7th lap was the fastest of the day for me.  

      Gary is gassed.

      Hang on bro, recover.

      Gerry, Gary is struggling.

      We couldn't wait, but it was cool if he skipped a few pulls.  It was too much.  Gerry is such a powerhouse uphill, it's just a battle staying on his wheel.

      With 2k to go, we still had 20 seconds.

      We started the mile or so downhill to the last turn.

      This is where we would lose a lot of time.  The bunch was anxious to pull us back, some wanted to hang onto their GC positions, some wanted to win the stage...

      ... they'd have to wait another day.

      300 meters to go.
      It's a drag race for the line.

      Today was that rare instance, where a victory comes with a win.

      Insights:

      This was the first race in quite a while where I have felt really good, didn't battle any cramps, and had excellent energy.

      • Great sleep
      • Arrived 2 hours early
      • Proper 1 hour warm up
      • Consumed 600 calories, 400/hour

      Those little details probably made the difference.  But, who knows?  The older I get, the more difficult it is to predict good days on the bike.

      Marco Colbert, with a lot of great people from the city and volunteers, has rescued the Tucson Bicycle Classic.  USAC, had a really pro and friendly staff, which I found to be very refreshing.  If you are looking for a helluva fun weekend of racing, in the beautiful winter desert...

      ... get your buns out here next year.

       https://pedalindustries.com/pages/raceday-ready-2023-ala-todd

       Victories start way before the gun goes off.

      Are you up for the challenge?

       https://pedalindustries.com/pages/raceday-ready-2023-ala-todd

      ----

      163ish
      8ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      40 minutes recovery 
      20 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      IT'S MARCH, IT'S MADNESS

      IT'S MARCH, IT'S MADNESS

      Mar 04, 2023
      by
      TODD BROWN

      THE TUCSON BICYCLE CLASSIC delivered another wild race.  On the start line, race jitters were dialed way up because the temp was...

      ... dialed way down.

      35 degrees.

      USAC officials really, really, really like to see race numbers so there was serious deliberations on what to wear.  Because the speeds can be very high on the long, long, long decent I opted to go aero.

      • Skull cap
      • Base layer
      • Neck gator
      • Two jerseys
      • Arm warmers
      • Plastic trash bag pieces over socks
      • Covered holes on aero helmet with tape

      Nobody warmed up much.
      Too darn cold.

      I stayed in my light down jacket as long as possible.  Still, I was shivering as we waited for our wave to roll off.  Surfergirl took it from me with 2 minutes to go.

      Like everyone else, I was anxious to get it on...

      ... get that blood pumping.

      We hit the first few hills pretty hard.

      It felt good.

      Well, I felt nothing.

      The one thing that was way better than I thought was pullng that neck gator up over my face as we raced along the lumpy terrain before bombing down hill for 4 miles...

      ... at 30+mph in our underpants.

      The racing?

      Chaotic as usual.

      Lots of free agents, like me, rolling the dice on attacks.  A handful of teams willing to pull it all back.  This carried on for 2 and half of the 3 laps, 60 miles, we'd race...

      ... then, the madness.

      We turned right to go down the hill, I was in second position and let a gap open.  These breaks were going nowhere...

      ... but, this opened up a bit.

      The teams weren't working at all.

      Then a bigger dude I thought had no chance to hold us off on the hill went.

      2 guys up the road.

      I waited for the teams.

      The Adam went, and I thought for sure the race leader, Gerry, and his team would pull him back.

      Nothing.

      So I took a flyer, got within 5 seconds, could see the group was coming hard and waited for them...

      ... nothing.

      The gap kept getting bigger and bigger.

      They were gone.

      3 guys up the road.

      No teams working.
      No free agents rolling the dice.

      The only hope was they'd blow.

      They didn't.

      At the bottom of the 4 mile climb to the finish, my friend Gary took the front and really put it down.

      Nobody could come around him.

      He pulled off, everybody was gassed.

      He went back and kept the heat on.  
      Heroic stuff.

      Honestly, I thought I'd have something for the finish.  Even though the time bonuses and lots of time were gone...

      ... it's still good to sprint across.

      I had nothing.
      Something, but not enough. 

      Adam won by over a minute, and picked up 13 seconds in time bonuses.

      Impressive.

      He has 53 seconds on Gerry, and a minute twenty on little ol' me who...

      ... somehow is still 5th overall.

      Madness.

      Tomorrow, I predict, is going to be lit.

      The teams will have plans and the free agents got nothing to lose.

      https://pedalindustries.com/collections/all-hats/products/black-skull-cap

      This skull cap is so nice

      Made from the same luxurious Italian fabric we use on the front of our #1 and PRO jerseys this is breathable and moisture wicking.

      Use promo code: CmonTodd!

      to save 20%, ships free

      https://pedalindustries.com/collections/all-hats/products/black-skull-cap

      ----

      163ish
      7ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      40 minutes recovery 
      20 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      TIME TRIAL OF MY LIFE

      TIME TRIAL OF MY LIFE

      Mar 03, 2023
      by
      TODD BROWN

      TIME IS A CONSTRUCT WE ALL AGREE ON, and can be very real for us humans.  For all other creatures there is day and night.  Measured or not, seconds can mean the difference in another construct...

      ... winning and losing.

      Aren't you glad you have me making mistakes so you don't?

      This is a great one.

      I thought I was being so smart and clever.  Earlier in the week, I pasted all my start times into my calendar on Outlook.  For some reason, I thought to share them with Surfergirl.

      Good thing.

      This morning, after a solid night of sleep in the van, we popped down to the Waffle House.

      I love Waffle House.  
      She'd never been.

      It's one of the reasons I come to this race.  
      I really look forward to it.
      It's a time machine.
      Backwards.

      Fueled up, I doublechecked my start time:  11:40:30 AM

      It was 830ish.

      Plenty of time to get to the start, 30 minutes away, and relax before a 60 minute warm up.

      Everything was according to plan.

      9:40 AM

      Why aren't you getting ready?

      Still have 2 hours.

      Are you sure?

      Yep.

      It says 10:40 start.

      What?

      Right here.

      O. M. G!!!  Arizona is on MST, Outlook updated all the times!!!!!

      That's a pretty big mistake.
      Rookie!

      I hustled.
      She pinned numbers.
      No time for proper warm up.

      On the line, I had another genius idea.  

      My new TICKR HR monitor from Wahoo, had finally connected yesterday and was working great.  During the warm up it was working great.  On the start line, I decided to stop  the ride, which it deleted I later learned, and start a new Ride so I could look at the miles and exact time.

      It read 128 as the official counted down.  This is normal for me, my HR gets pretty high right before...

      ... ready for battle.

      As I rode away, it started to drop.

      120
      112
      104
      98

      Yep.

      98 bmp, as I'm getting after it in a 10 minute time trial.

      I don't use a power meter.
      I raced on feel.

      This isn't totally new for me.  Short MTB XC races, I often put my Wahoo in my back pocket so I can concentrate on the racing and terrain and ignore what my body is telling me.

      Who knows what the difference would have been with the HR data?

      I'm 5th.

      27 seconds off 1st... 5 seconds off 3rd, 1 second off 4th.

      Want to know what else I did wrong?

      Why not...

      ... I didn't crank my shoes down and had to do that within the first 100 yds.

      3 mistakes.

      How much time did it cost?
      Who knows?
      Who cares?

      It's just racing.
      Good times.
      Fun.

      https://pedalindustries.com/collections/raceday-calendars™

      Inventory is dwindling on the GIANT RaceDay Calendar...

      ... with magical properties of

      • Increased Focus
      • Superior Planning
      • Dreamlike Results

      The calendars ship FREE.

      Order Now

      https://pedalindustries.com/collections/raceday-calendars™ 

      If you like the blog, you'll LOVE the podcast version:

      • YouTube 
      • Spotify
      • Apple

      ----

      163ish
      7ish hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      20 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      IS THIS AIRBNB's LAST STAND?

      IS THIS AIRBNB's LAST STAND?

      Mar 02, 2023
      by
      TODD BROWN

      RACE TRAVEL IS IT'S OWN THING, and if you're like me and don't do it much it can really be a roll of the dice.  While I have generally had good luck...

      ... not so this round..

      I should have known it would be amateur night when I had to meet the owner for the key.

      After a brief run through, and assurance the place will heat right up, he was gone.

      A few minutes later we discovered there was a major roof leak, water soaking down the wall and dripping all over the only toilet and puddling on the floor.

      While he circled back we went to dinner at Reilly for "craft" food and drink.  We ordered a giant salad, meatballs and a small pizza...

      ... it was excellent.

      Upon returning, the heater was making all kinds of heater sounds and pushing all kinds of arctic air.

      We took hot showers while we waited for the owner.

      It's not heating up.

      Let me get my mechanic down here tomorrow.

      Don't worry about it, we aren't staying.

      Ok, I'll refund everything.

      Great.

      The thing is, I didn't want a refund.  I wanted a little place, central to the races, where I could relax and stretch and generally enjoy a bit of racing and time away with Surfergirl.

      Here's the good news:

      • We have a van, 
      • A comfy bed
      • A heater

      And I'll have something to be pissed off about tomorrow, which is requisite for...

      ... putting down a blistering time in a short time trial.

      https://pedalindustries.com/collections/raceday-calendars™

      Inventory is dwindling on the GIANT RaceDay Calendar...

      ... with magical properties of

      • Increased Focus
      • Superior Planning
      • Dreamlike Results

      The calendars ship FREE.

      Order Now

      https://pedalindustries.com/collections/raceday-calendars™ 

      If you like the blog, you'll LOVE the podcast version:

      • YouTube 
      • Spotify
      • Apple

      ----

      162.8
      7,5 hrs Sleep
      0 RaceDay Ready Strength Circuit
      0 minutes recovery 
      30 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THE ONLY GIMMICK GUARANTEED TO WORK

      THE ONLY GIMMICK GUARANTEED TO WORK

      Mar 01, 2023
      by
      TODD BROWN

      DO YOU AHVE A FRIEND LIKE MINE?  He's younger than me, was a standout athlete in high school, and...

      ... is in terrible shape.

      I took him on a bike ride once.

      Three miles of flat ending with a slight incline at the end of about 20 feet spread over about 100 feet.

      Nothing.

      At the top, poor fella, he had to get off the bike and lay down.

      I literally thought he might be having a heart attack.

      Over the years, among other attempts to regain some health he has...

      • Hired a trainer at the gym
      • Hired a chef
      • Intermittent fasted
      • Considered surgery

      ... and here's the latest:  a diet suppression pill.

      Speaking of hills to die on, I will die on this one...

      • pick an event
      • make a commitment
      • be as ready as possible.

      ... this is the way.

      The trainers, chefs, coaches, diets, surgery...

      ... are crutches.

      Catalysts at best.

      He will continue to fail and struggle and decline.  It's rather sad.  I would love nothing more than to see him return to being...

      ... an extremely capable, high-performing athlete.

      Cut the crap.
      Pick an event.
      Get his butt in gear.

      Yes, I've told him that with all the love and kindness and encouragement I can.

      I know you're doing the same with your friends.

      Keep inviting, 
      Keep showing the way,
      Keep being the awesome person you are.

      https://pedalindustries.com/collections/raceday-calendars™

      Inventory is dwindling on the GIANT RaceDay Calendar...

      ... with magical properties of

      • Increased Focus
      • Superior Planning
      • Dreamlike Results

      The calendars ship FREE.

      Order Now

      https://pedalindustries.com/collections/raceday-calendars™ 

      If you like the blog, you'll LOVE the podcast version:

      • YouTube 
      • Spotify
      • Apple

      ----

      163
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      BATTLING THE NPCs

      BATTLING THE NPCs

      Feb 28, 2023
      by
      TODD BROWN

      IF YOU BELIEVE IN THE SIMULATION, then you've got to consider the reality of NPCs.  Christians know the verse In the beginning was the Word, coders use words and text...

      ... to create virtual worlds.

       Today, I was an NPC.

      For gamers, NPCs are non-player combatants.  Their threat is real, they are easily killed, there isn't a human player controlling them...

      ... they are part of the simulation.

      I had every intention of doing the local group ride today.  It's been months, and I needed a final beat down before the racing starts on Friday.

      Up early.
      In the van.
      Rain started pouring.

      I was easily taken out of the game as the road soaked and the tires hydroplaned. While I generally enjoy the occasional ride in the rain...

      ...not this one,
      not on my race bike, 
      not right before I'll need it working perfectly.

      And why ride soaked for 3 hours?

      Maybe I'm not an unconscious NPC?
      Maybe we are in a simulation?

      Either way, I'll be back out later today when the clouds clear.  Gotta get that final hardy ride in...

      ... no NPCs are showing up at the races.

      Are they?

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription 

      If you're feeling like an NPC,
      if you need a weekly kick in the lycra,
      if you thrive hanging out with players IRL...

      ... today is the last day to join us who are playing the big game.

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      ----

      162.8
      7 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      THIS IS WHAT DRIVES ME

      THIS IS WHAT DRIVES ME

      Feb 27, 2023
      by
      TODD BROWN

      I'M GONNA PUT MY HEART OUT HERE, because I think you ought to know.  There is one thing driving PEDAL Industries... 

      ... it's not you, and it's not me.

      It's us.

      Not just you and me, all of us.  The planet.

      I realized this the other day.  I've been inviting people to ride bikes for as long as I can remember.

      Why?

      Because it's fun, and a great way to do the cardio side of in shape.

      There are 3 things necessary for this nefarious plan of ours to truly work wonders:

      • Pick an event, 1 a year will do
      • Recruit or join a Posse.
      • Get RaceDay Ready.

      Let me explain.

      Having 1 event a year to train for is invaluable for those looking to stay in reasonable shape annually because it's always out there...

      ... reminding us to stick to the plan, however loosely.

      Knowing our posse is going to meet us at the proverbial corner each week is integral to staying on course.  Training can be lonely, and for many of us...

      ... our deepest friendships often start and strengthen via the hours we ride side by side.

      Being RaceDay Ready is all encompassing, it is much more than having a low resting heat rate and putting out big watts.  Being truly ready means we are growing not just physically, but socially, mentally and spiritually.  

      The most fulfilled racers I know really are well-rounded squares.

      They have an event or two on the horizon, a good group of riding pals, and both wheels on the ground...

      ... unless they're purposely shredding the gnar.

      This what drives me to make the products we make, and to make them all customizable for each of our riding groups, teams, etc...

      ... there is something special about a uniform.

      We showcase the colors and shapes and words that inspire and bond us into our unique tribes.  For us, those tribes are made up of 

      • athletes 
      • adventure
      • camaraderie

      Want to make something amazing for your tribe?

      https://pedalindustries.com/products/add-more-custom-products-to-my-store

      Everything we make I've had a hand in creating and tested the heck out of...

      ... you can be sure it's quality.

      Click here to set up a FREE design consultation.

      https://pedalindustries.com/products/add-more-custom-products-to-my-store

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      ----

      163
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      RACING LIKE AN ELEPHANT

      RACING LIKE AN ELEPHANT

      Feb 26, 2023
      by
      TODD BROWN

      I CAN'T STOP THINKING ABOUT one of the insights from the book Into The Headwinds which I'm reading and how it applies to going fast on a bicycle by tapping into...

      ... our inner elephant.

      Not a circus elephant on a bike.

      We are primarily the products of thinking that is below the level of awareness.  

      That's the elephant.

      Here's how it applies to bicycle racing.

      New racers are like the rider, hyper aware and nervous and desperately trying to take it all in...

      ... think will power.

      Experienced racers are like the elephant, much more relaxed...

      ... like daydreaming while driving home after work.

      The rider has finite reserves.

      The elephant has limitless energy.

      Why is it so hard to establish a new habit?  Because the elephant is in charge of the routine events in our lives.

      Want to eat better?
      Sleep better?
      Train regularly?

      The elephant is hard to overcome.  Too much inertia.

      However, the authors state...

      If we do something with our rational/conscious self (the rider) long enough, we can train our intuitive/unconscious self (the elephant) to take over the task.  The boundary between the elephant and rider is not static or impermeable.

      I see it so clearly now.

      In the beginning racing, particularly off road, required massive amounts of emotional energy.  After years of riding and racing, instead of being nearly panicked during tense and technical racing...

      ... I slip into a state of flow.

      Do you see it now?

      Have you had that feeling or sensation on or off the bike?

      The caveat, of course, is long enough.

      What is long enough?

      I've read it takes anywhere from 21 days to 60 days to establish a new habit.  Personally, I think it's impossible to eradicate bad habits but infinitely possible to...

      ... instill good habits.

      We're all riders and elephants.

      The idea of sitting atop an elephant and trying to get it to do anything seems impossible in my mind...

      ... good thing I'm a persistent sunuvagun.

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      If you're looking for a way to get control of your elephant, join our Posse...

      ... you have until the end of the month, 2/28, then enrollment is closed.

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      ----

      163
      8.4 hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      120 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      SAVE MONEY, FEEL GREAT

      SAVE MONEY, FEEL GREAT

      Feb 25, 2023
      by
      TODD BROWN

      SINCE THE WEATHERTHINGY SAID RAIN ALL DAY, I slept in.  The plan, a few days ago, was to make this Saturday my last very hard day before next weekend's races...

      ... I did the next best thing.

      Out in the chilly garage, I got down to business.

      Threw the race bike up in the stand,
      pulled out the race wheels,
      mounted new tires,
      lubed the pulleys,
      waxed the chain,
      race readied,
      the bike.

      Once done, the rain ceased for a few minutes.  I took it for a brief spin...

      ... the bike felt amazing.

      There's something about being able to do my own wrenching that is both...

      ... satisfying and energizing.

      The investment of time to learn what and how to do the basics, and a few dollars in equipment...

      ... is one of the best returns we'll ever get.

      Confidence.

      I felt so good, I bundled up and took a shot at dodging the storm clouds coming in off the ocean.

      Ninety minutes later a soggy and cold mechanic rolled home on the Frankenbike...

      ... ready as I'm gonna be.

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      It's been good to have The Posse keep me on track...

      ... we start a new month next and there are a few spots available.

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      ----

      163.3
      9 hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      120 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      DO YOU HAVE A SYSTEM?

      DO YOU HAVE A SYSTEM?

      Feb 24, 2023
      by
      TODD BROWN

      IT'S REALLY HARD TO HAVE DISCIPLINE.  For those who do, the results are amazing.  For those who don't, like me...

      ... we have a secret.

      We get all the benefits of discipline while having none.

      What?

      Yes.

      It's called habits.

      We don't think about habits, we do them.  According to Duke University...

      ... 40% of our behaviors are habits.

      We all have the habit to hop our bikes.  
      Meet the group at the corner.
      Weekend morning ride.

      We don't question Will I ride?, and our significant others think it's weird or something is wrong if we aren't on the bike at our normal time.

      There's no decision,
      no discipline.
      We do it.

      I was thinking about this because on the lightly attended due to heinous cold and blasting wind group ride someone said...

      ... I don't know what you're doing, but keep doing it.

      You know exactly what I'm doing, I post it all every day.

      I know.

      Then do it.

      It's hard.

      It's not, it's just a few habits.

      Personally, I wish I'd been practicing them my entire life.

      They aren't complicated.
      Easy to remember.
      Effective.

      https://pedalindustries.com/pages/raceday-ready-2023-ala-todd

      https://pedalindustries.com/pages/raceday-ready-2023-ala-todd

      ----

      163.1
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      HOW OLD ARE YOU?

      HOW OLD ARE YOU?

      Feb 23, 2023
      by
      TODD BROWN

      ONE OF THE BEST THINGS I DO ALL WEEK is to check in with The Posse.  We review how the previous week went, how this week's going, our progress for the next big race...

      ... it's magical.

      To listen how these other athletes are juggling life and fitness goals, their approaches and secrets, is incredibly powerful.

      I learn so much.

      Something stood out to me tonight.  Their energy and enthusiasm is unmistakably youthful.

      I had to ask...

      How old are you in your head?

      22

      17, maybe 23

      32

      27

      ... nothing remotely close to our actual ages.

      It shouldn't be surprising.  

      All of us are in phenomenal shape, with real health and performance goals...

      ... that make us stretch.

      Are we stretching out our lives?
      Going to live longer?
      Who cares?

      It's not about how many days we have,
      it's about how good the days are.

      We're approaching a new month, which means we are opening up membership in The Posse again.

      You have until 2/28 to join.

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      https://pedalindustries.com/products/join-the-pedal-posse-monthly-subscription

      ----

      163.7
      8.2 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      I'LL HUFF AND I'LL PUFF

      I'LL HUFF AND I'LL PUFF

      Feb 22, 2023
      by
      TODD BROWN

      THE WIND CAME THROUGH AS PREDICTED.  25-30 mile an hour gusts, mostly tailwind on my way south to meet the group.  I expected the turnout to be light...

      ... only the brave, crazy and stupid would show.

      Which one was I?

      You be the judge.

      Normally, the group is 30-40 strong.

      Josh and I rode down to meet...

      ... 4 guys?

      4?

      6 total.

      Once we cleared the first hill and got up on the mesa the headwind was blasting us.

      Everybody took a pull.

      One guy bailed out.

      5 of us.

      On the mesa, the road snakes and the wind shifts from the right side to the left side and back to the right...

      ... we lost another.

      4 of us.

      The thing about the wind is it's just annoying.  

      • You really have to wrestle with the bike because it's weaving all over the place.
      • It's so noisy you can't talk.
      • Literally a drag.

      The fact is, it's not really any harder than riding up a steep grade in terms of effort.  

      I'm used to that from all the mountain biking.

      A lot of roadies aren't.  They are used to taking a pull and relaxing, or just sucking wheel the whole ride.  When the wind blows, suddenly they are super defensive.  

      The fact is, most of the ride was high tempo to low threshold.  Comparing the effort to previous weeks on the same ride I actually spent less time in threshold.

      It was easier.

      But, the wind is so annoying it feels a lot harder.

      Consequently, Josh and I did 90% of the pulling while the others sat in.  I didn't care, I came for the workout.

      At the turnaround, it was just me and Josh.

      2 little piggies battling the big, bad wind.

      What's the best way to ride in the wind?

      If it's a huge group, and a headwind, it's pretty easy to just sit 15 riders back and hide.  However, the moment that wind turns to the side it's a lot easier to be in the top 5-10 rotating.

      In fact, I'd say it is almost always easier to be at the front doing short pulls because you're only in the wind for a brief moment then you are generally right back to being protected.  

      The farther back we get, the more squirrelly the riders get and the more difficult it is to conserve energy - physical and emotional.

      It's just wind,
      take a pull,
      it's not a wolf,
      get up front.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Train up front,
      finish up front,
      see the checked flag first.

      Quantities are getting low.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      163.3
      7 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

       

      View Details
      YOU HAVE LESS THAN 6 MONTHS

      YOU HAVE LESS THAN 6 MONTHS

      Feb 21, 2023
      by
      TODD BROWN

      THIS IS A PUBLIC SERVICE ANNOUNCEMENT:  You have less than 6 months until the Leadville Trail 100.  That is for my friends...

      ... who think they have plenty of time to prepare.

      They don't.

      Neither do we, regardless of what we're planning to attempt this year.

      We don't have plenty of time.

      We have very limited time.

      Every day we wait,
      we have less time.

      This isn't golf.

      We don't have lucky days after not riding for months.

      We have results of our preparation,
      of our work.

      I played tennis all through high school.  Worked my way up to varsity.  We were the worst team in the league, and I never made it out of round one at the championships.  I played because my mom's boyfriend played and he kindly spent time with me.  I didn't love it, I loved him. As soon as I left home, I quit playing.  But...

      ... I'm always surprised how well I can hit the ball the first few swings.

      Kinda like the first few pedal strokes after taking a lot of time off.  It feels great...

      ... then it doesn't.

      It hurts.
      We wheeze.
      Fire engulfs our legs.

      The only way to avoid that on the day of reckoning is...

      ... training consistently.

      Every day.

      For the next 170ish if you're doing Leadville.

      I'm not.

      If was here is what I'd do:

      • Every Saturday would be a long ride with big climbs at tempo.  If I had children at home, I'd leave before sunrise and get home by 9ish.
      • During the week I would begin with 1 intense group ride or hard interval session.  Later in the season, I would up that to 2x per week... back to back, Tues/Wed.
      • My volume would be 8-15 hrs/week.  Maybe higher once or twice in July.
      • I'd find 2-3 long races to do, or make my own, to simulate race pace and race day

      https://pedalindustries.com/collections/raceday-calendars™

      Inventory is dwindling...

      The calendars ship FREE.

      Order Now

      https://pedalindustries.com/collections/raceday-calendars™ 

      If you like the blog, you'll LOVE the podcast version:

      • YouTube 
      • Spotify
      • Apple

      ----

      163.9
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      THIS IS GETTING ME ALL HOT AND BOTHERED

      THIS IS GETTING ME ALL HOT AND BOTHERED

      Feb 20, 2023
      by
      TODD BROWN

      SURFERGIRL POINTED OUT THE CRAZY WINDS slated to hit us in two days.  We get them this time of year.  They'll be blowing hard Wednesday morning...

      ... and I can't wait.

      That's the difference between us.

      She's looking for calm winds and glassy water.  I like that, too.  But I also...

      ... live for nasty weather.

      Not always.

      For example, today was just incredible.
      Green everywhere.
      65 degrees.  
      Perfect.

      So perfect, in fact, I felt better on the bike than I have in months.  

      What's too look forward to then?

      A legit battle with the bike and wind,
      jockeying for position in the group,
      vigilantly watching the players,
      and working together while,
      others are spit backwards.

      Yeah, that's fun.

      What makes it even more entertaining is knowing how so many riders loathe it.  Skip the rides... 

      ... and struggle when it happens in a race.

      But, not us!

      Am I right?

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Races and rides that are nasty make the checkered flags and finishes something to truly relish.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      164.1
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      HE HATES IT, BUT HE LOVES IT.  ME TOO.

      HE HATES IT, BUT HE LOVES IT. ME TOO.

      Feb 19, 2023
      by
      TODD BROWN

      I'VE SAID THIS BEFORE: There is only one way to be great.  Nowhere was that better captured than this week when the great Wout van Aert said...

      ...  I hate it, but I love it.

      Was it interval training?
      Intermittent fasting?
      Bike hygiene?

      Nope.  

      It was his loss at the UCI Cyclocross World Championships, to his arch-rival Mathieu van der Poel.

      Why would he love it?
      A stinging loss at the line?

      Because as the great TS Eliot penned, The journey, not the destination matters...

      So, how do we achieve greatness?

      We go on a quest.

      If we're lucky, we find a worthy adversary who extracts not the very best of us, but...

      ... all of us.

      That is why Wout hates it, but loves it.

      When we go on a quest, it's a helluvalot more than 

      • Just finishing
      • Standing on the podium
      • Being the winner of a crapshoot sprint

      The finish line is already known...

      ... what we are willing to do to get there is the journey.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      This design reminds me of the checkered flag and the victories that await those who put in the time.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      164.3
      9 hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      DO YOU HAVE THIS TALENT?

      DO YOU HAVE THIS TALENT?

      Feb 18, 2023
      by
      TODD BROWN

      BE HONEST.  Look over today's ride, the previous week, month, quarter and year.   Next, look over your results.  PRs, KOMs, Podiums, Titles.  Now, here's the question...

      ... do you have talent?

      Before you answer that, let me tell you about today.

      My goal was a shockingly fast group ride.  Pain.  Humiliation.  Complete exhaustion.  I wanted it all because my fitness is lagging...

      ... and the races are fast approaching.

      I chose Swami's.  

      It's habitually nasty.  

      This edition was extra saucy with Jess and Sam in town.  Sam, who rides for Legion, and his henchmen, got after it from the start.  While they take over the front and start spitting people out the back, the beautiful Jess sits in.  Barely breathing...

      ... like it's a day at the spa.

      Me? 

      Gassed.
      Gapped.
      Gone.

      While Sam and Jess certainly have talent...

      ... there was a less obvious talent on display today.

      Think about this.  
      They live in Montana.  
      400' deep in freezing snow.  
      They've been here for less than a week.

      My fitness is lagging because we've had a bit of rain and I had the sniffles...

      ... they are in great shape to lay down serious training in our perfect clime.

      The takeaway for me is to further develop...

      ... the talent to work hard.

      We can all do that.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      This design reminds me of the checkered flag and the victories that await those who put in the time.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      What's more fun than a blog post?... me riffing on it.

      • YouTube 
      • Spotify
      • Apple

      ----

      162
      7.6 hrs Sleep
      0 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      CHEAPER, BETTER, FASTER

      CHEAPER, BETTER, FASTER

      Feb 17, 2023
      by
      TODD BROWN

      HARDTAILS ARE GREAT FOR MTB TRAINING.  Not because of fewer moving parts to maintain, not because they can be picked up cheap.  Those are good reasons...

      ... this is a great reason.

      Hardtails feel fast.

      Going all out on a hardtail is a lot rougher than a fullsuspension bike.  We are bounced around significantly more, making the bike harder to handle at racepace.  It feels like we're going really fast, but... 

      ... we are really going slower.

      That's okay.

      We get the rush of riding on the ragged edge while being forced to pick cleaner lines.  The result on raceday is we are picking cleaner lines and the fullsuspension MTB makes it feel slower and safer even though...

      ... we are really going a lot faster.

      Oh, one other benefit to having an inexpensive hardtail to train on is a lot less wear and tear on the racebike.

      One of the few cases where we can have cheaper, better, faster vs picking between two of the three.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

       

      Whereas with this hoodie you only get to better and faster.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      I riff on all these posts here... Check it out:

      • YouTube 
      • Spotify
      • Apple

      ----

      162.4
      8.6 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      60 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      THE MOST UNDERRATED SKILL IN ROAD RACING

      THE MOST UNDERRATED SKILL IN ROAD RACING

      Feb 16, 2023
      by
      TODD BROWN

      IN THE LAST 10 YEARS, I've probably raced on the road about 10 times.  With what has become a personal tradition, the Tucson Bicycle Classic, happening in three weeks...

      ... it's time to dust off the one skill needed to win a road race.

      Assuming it comes down to a sprint, likelihood 90%, there is really only one thing to remember...

      ... be the last one to lead the race.

      If you really want to win on the road, you have to be a villain.
      Be patient.

      Fastfriendships and alliances will be short lived.
      Be patient.

      This is no time for chivalry.  
      Be patient.

      Wait.

      Wait.

      Wait.

      It thou desirest to win...

      .... thou shalt not put thy nose in the wind.

      The problem of course is training like this leaves us unprepared, weak, ineffective.  

      We must train on the front.  
      Take the pulls.  
      Burn.

      We get used to the feeling, the respect and leadership that accompanies shredding the group to pieces and to our detriment...

      ... when the gun fires we want to display our readiness.

      Resist.

      There is one big risk.

      It's always possible there is a brave, heroic and welltrained sunuvagun who can deliver the goods...

      ... and ride away solo to victory.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Superheroes where hoods...

      ... and this hoodie is one of my favorites for the athletic cut and perfect weight.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      I riff on all these posts here... Check it out:

      • YouTube 
      • Spotify
      • Apple

      ----

      161.4
      8.6 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      80 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      WHO'S IN YOUR POSSE?

      WHO'S IN YOUR POSSE?

      Feb 15, 2023
      by
      TODD BROWN

      WHEN I SHOW UP TO THE RACES, a mess of guys pile out of the van with me.  No sense in taking on the competition solo...

      ... I roll with a badass posse.

      Each one of them took a special part in prepping me.

      It matters.

      There's...

      • Get plenty of sleep Sam
      • Eat whole foods Ed
      • Stretch and recover Guru
      • Read and Write Sensei
      • Lift weights Wanda
      • Checklist Charlie
      • Custom kit design Ken
      • Weigh daily Danika
      • Sargent Strava

      ... when I prep with the POSSE, anything's possible.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      I made this hoodie just for the posse, so we look sharp...

      ... it is a Limited Edition hoodie inspired by The Specials.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      I riff on all these posts here... Check it out:

      • YouTube 
      • Spotify
      • Apple

      ----

      161.7
      7.3 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      75 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      HOW TO DETERMINE ZONE 2

      HOW TO DETERMINE ZONE 2

      Feb 14, 2023
      by
      TODD BROWN

      THE GODFATHER OF ZONE 2 IS THE GREAT PHIL MAFFETONE.  I learned about Phil while studying the great Mark Allen, aka The Grip...

      ... who destroyed his competition, staying in Zone 2.

      Mark Allen was a devastating competitor who's epic battles with the great Dave Scott at Ironman are legendary.

      I wanted that for the type of racing I was doing at the time. long distance MTB events.

      The idea of chasing my competitors down who always went out too fast continues to captivate me.

      According to Phil, Zone 2 is 180 - your age.  It's based on the idea most people have a max HR of 180 in their prime.  At the time, my max was 198 and I was 40.  

      Was my zone 2 158bpm?

      No, of course not.

      Was it 140?

      Probably.

      There are many systems and ways to come up with our zone 2 range.

      • 60%-70% of Max HR
      • Resting HR x 3
      • 180 - age

      There is the Power world, where HR is somewhat disregarded and zone 2 is based on a percentage of max power.  

      Or, the Perceived Exertion method, where any pace that is conversational is zone 2.

      While these methods are based on the traditional 5 zones, there is also the 3 zone camp where zone 1 is the hero zone. 

      What I'm currently using, and think is quite accurate are the ranges generated by Strava.  For me, that is 107-142.  That is based on my max hr I hit last year at the Tucson Bicycle Classic TT.

       

      Last night's Zone 2 MTB ride

      How do I know this is my Zone 2 pace?

      • I can easily converse at that pace,
      • ride all day long,
      • and survive on fewer calories than I need when racing or training hard.  
      • Also, I never feel sore after riding in that zone.

      The biggest hurtle those new to Zone 2 training will face is the feeling of riding slow, not doing enough and wasting time.

      Which is great because it keeps our competition in our grip...

      ... just where we want 'em.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      It takes a special, committed athlete to achieve Zone 2 greatness...

      ... this is a Limited Edition hoodie inspired by The Specials.

      Ships free.

      Grants early access to this limited edition kit

      Order Now.

      https://pedalindustries.com/products/the-limited-edition-special-hoodie

      Please check out the live versions and extra riffing on what inspired the post:

      • YouTube 
      • Spotify
      • Apple

      ----

      163.5
      7 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

      View Details
      NOBODY WILL EVER CONVINCE ME

      NOBODY WILL EVER CONVINCE ME

      Feb 13, 2023
      by
      TODD BROWN

      I'VE BEEN TOLD A LOT OF THINGS ABOUT MYSELF.  Some selling on me on my potential, some telling me I plain suck.  Sound familiar?...

      ... it's tempting to believe.

      But, it never sticks.

      Good,
      or bad.

      As the great Matteo Jorgenson said today after his first big win.

      I didn’t even believe I deserved to be professional. It was a process of convincing myself and doing races and being up there enough to believe it. Today, finally my dream came through.

      I get that.

      I miss that part of my cycling journey.  

      Starting out at the local team training race:  C to B to A

      Going to my first USA Cycling event as a Cat IV and shaking on the startline...

      ... to battling my way for three years to Cat II.

      The great Henry Ford exclaimed...

      ... Whether you thank you can or you think you can't, you're right.

      However, too often I forget it's not a switch I just turn on,
      it's a process.

      Doing,
      Being,
      Believing.

      The great Tom Watson repeatedly taught...

      ... The fastest way to succeed is to double your failure rate.

      You can take it from here.

      https://pedalindustries.com/collections/raceday-calendars™

      This is where my doing starts.

      The calendars ship FREE.

      Order Now

      https://pedalindustries.com/collections/raceday-calendars™ 

      Please check out the live versions and extra riffing on what inspired the post:

      • YouTube 
      • Spotify
      • Apple

      ----

      163.9
      8 hrs Sleep
      1 RaceDay Ready Strength Circuit
      20 minutes recovery 
      90 minutes reading + Journaling 

      https://www.strava.com/athletes/10248

      https://www.instagram.com/pedalindustries

      https://twitter.com/pedalindustries 

       

      View Details
      Invalid password
      Enter

      ✆ 888-308-0005
      9am-5pm, Monday-Friday

      help@pedalindustries.com

      Shop

      Custom Orders

      Cycling Gear Bags

      Triathlon Gear Bags

      Running Gear Bags

      MTB Gear Bags

      Gift Cards

      Support

      Contact Us

      Shipping Policy

      Returns & Warranty

      Crash Replacement Policy

      Privacy Policy

      Care Instructions

      Size Charts

      FAQs

      Explore

      Become an Insider

      About Us

      Reviews

      Careers

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Mastercard
      • Shop Pay
      • Visa
      © 2026 PEDAL Industries Copyrights and Trademarks PEDAL Industries 2021 Powered by Shopify
      Cart updated. Click the cart button.
      Todd's Blog