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      The Blog

      AN ADVENTUROUS PACE

      AN ADVENTUROUS PACE

      Sep 06, 2026 TODD BROWN

      A TRUE ADVENTURE requires a pace that is fast enough to get to the destination, yet slow enough that all can...

      ... make it to the finish. 

      It's a fine line.

      Shackleton had is crew on a boat.

      Pacing wasn't the issue...

      • hazardous journey
      • low wages
      • bitter cold
      • long hours of complete darkness
      • honor and recognition in event of succeess

      ... so much as outright danger.

      In this case,
      all the men needed was the hope of success.

      Which is what a proper pace should be...

      ... given an adventure of epic proportions.

      The Surf N Summit may not be a novel exploration of the Antarctic, but it does require...

      • manageable heart rate, low power
      • lots of food and drink
      • solid equipment

      ... because, it's a legit journey from the sands of Dana Point to the peaks of the San Bernardino mountains above Big Bear.

      If you're in, go here now: https://pedalindustries.com/products/surf-n-summit-california-10-10-26

      ===

      165.2 lbs/12.6%
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, 30 box jumps, heel and toe raises
      156/153/3 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      SELLING ADVENTURE

      SELLING ADVENTURE

      Sep 05, 2026 TODD BROWN

      WE SHOULDN'T NEED TO BE SOLD on adventure. It's in our DNA. Yet, often we are distracted and timechallenged and thinking...

      ... we are way too busy.

      But,
      life is short.

      And,
      as the great Ferris Bueller said...

      ... it comes at you fast.

      Adventures, however...

      • can be daunting
      • involve the unknown
      • create lasting memories

      ... which is why we go for them.

      Especially, if we are/have...

      ... enlisted our posse.

      On October 10th, we'll be riding the Surf N Summit for the sixth time this year.

      The first two times...

      • massive heatwave
      • crazy early snowstorm

      ... we failed.

      Last year, for the first time, everyone made the summit before sunset.

      it's not for the timid,
      those afraid to fail,
      the unprepared...

      ... it's for the adventurous souls who dare what others fear to dream.

      https://www.strava.com/activities/16111728104

      I'm In!

      ===

      165.2 lbs
      7.8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      1560175/-15 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      THE RING LEADER

      THE RING LEADER

      Sep 04, 2026 TODD BROWN

      EVERY COMMUNITY has a ringleader. The cat who's constantly inviting to do some ride or run or adventure or race. They're usually mostly fun...

      ... and sometimes absolute slayers.

      Even that's fun.

      Why does the ringleader lead?

      Because, literally, the more the merrier.

      Who appoints the ringleader?

      Nobody, it's more of an inner calling.

      Who supports the ringleader?

      Those looking for a good time.

      Who pays the ringleader?

      Everyone,
      just by showing up.

      Somecommunities don't have a ringleader...

      ... they're waiting for us to show up.

      And lead.

      ===

      164.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      151/122/28 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

       

      WHEN IT GETS ROUGH

      WHEN IT GETS ROUGH

      Sep 03, 2026 TODD BROWN

      IT DOESN'T TAKE A GENIUS to know we can go faster over a smooth surface than we can over rough terrain. That's why the most powerful sprinters...

      ... race on the track.

      Indoors at the highest levels.

      The rest of us get it done over...

      • new tarmac
      • gravel roads
      • rowdy single track

      ... whatever we get served up.

      Where we still need to put down the power,
      whether sprinting or just plain ol' racing.

      Here's the dill.

      If we only ever train our sprinting on the most perfectist of surfaces...

      ... we're probably gonna stink it up, when it gets rough.

      Practicing stomping on the pedals when it's...

      • chunky
      • slippery
      • torn to pieces

      ... is a skill worth honing.

      We've got to be able to perform excellently over all conditions.

      When it gets challenging lower pressure in the tires is better...

      • roll faster
      • better grip
      • faster cornering

      ... just like is in our souls when life gets topsy turvy.

      Lower the pressure.

      Which reminds me of a dear friend, the great Fritz Tomasello. who insisted we add backpack straps to the RaceDay bag...

      ... so he could carry his bike from the car to the track.

      That's how pristine the indoor tracks are.

      ===

      164.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 55 push ups, 11 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      155/138/16 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      CHALLENGES CALL

      CHALLENGES CALL

      Sep 02, 2026 TODD BROWN

      THAT MONUMENTAL CHALLENGE calls to us, challenging us to prepare and be ready and we answer the call with all we've got. Not just going through the motions...

      ... this time.

      Willing to do the impossible.

      We've tried before.

      Many times.

      Only to fail.

      Shattered.

      We reconstitute.

      To vanquish.

      Yet again.

      Not trying, doing...

      .. the impossible.

      ===

      165.6 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 80 push ups, 16 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      157/151/5 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      WHAT'S THE WORST THING THAT COULD HAPPEN

      WHAT'S THE WORST THING THAT COULD HAPPEN

      Sep 01, 2026 TODD BROWN

      MIND CONTROL is a thing. Especially on the start line when the energy is sky high due to...

      ... a cocktail of tapering and caffeine.

      It
      takes
      real focus.

      Just look at your "resting heart rate"...

      ... pumping like an outta shape donut eater on an outta control treadmill.

      We aren't even moving,
      because we are thinking about everything.

      How do we calm that down,
      achieve serenity?

      This is important because if we don't get control our emotions we're going to be leaking all kinds of energy we're going to need later on.

      Here are my top 5...

      5. breathe deep, breathe slow
      4. take in the craziness in the competitors' faces and just laugh - cuz it is funny
      3. sit on the top tube, rest on the bars
      2. close your eyes and trust your training

      ... and drumroll

      ... 1. race more so these feelings are welcomed

      Oh, one more.

      For hecksakes...

      ... get to the venue early.

      Like 2 hours early so we can go through our launch sequence calmly.

      Which brings up the ohso obvious.

      Have your raceday bag loaded the night before, with everything you (could) possibly need.

      Ok. 

      There's a lot more, 
      but those are the basics...

      ... before we unleash our mighty fury.

      ===

      165.6 lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      158/157/0 per Strava Relative Effort (whatever that means)

      What I'm reading: The Apostles, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      IS THERE REALLY AN OFFSEASON?

      IS THERE REALLY AN OFFSEASON?

      Aug 31, 2026 TODD BROWN

      HOW ARE WE SUPPOSED TO MAINTAIN FITNESS if there are offseaons? It's a fair question and one that deserves...

      ...  a fair answer.

      I have my theory.

      And it goes like this...

      • get after it 2x/week
      • keep stacking the base
      • never get out of our routine

      ... there is no offseason.

      But, there is an onseason.

      What's the difference?

      Look, we have to have a baseline of fitness.

      For me, that means being somewhat respectable on the group rides.

      If I let my fitness drop the point where I'm getting dropped quick,
      that's dialed back too much.

      When it's onseason, that means...

      • I'll be charging the group rides
      • stacking more endurance miles
      • perfecting the every aspect of the routine

      ... everything gets dialed up.

      Yeah, I thought of this as I yanked the gravel wheels off,
      and mounted the road wheels.

      Sticking with my commitment to hit the Tuesday Morning World Championships tomorrow...

      ... and shoot for a respectable sub-5 minute up The Wall.

      ===

      166.2 lbs
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 20 split squats, nordic curls, box jumps, heel and toe raises
      153/123/29 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      WHAT'S NEXT?

      WHAT'S NEXT?

      Aug 30, 2026 TODD BROWN

      THE KIDS ARE BACK IN SCHOOL. Things haven't changed much. Some sit in back semicheckedout...

      ... others up front and eager.

      Just like a new race season.

      As we head into fall...

      • there's still a mess of events calling out to us
      • bombarding our inboxes
      • popping in the socials

      ... we still have choices.

      Before we choose what's next...

      • goals accomplished
      • unforgettable memories
      • regrets of missed or untaken opportunites

      ... reflecting/celebrating/acknowledging might be the best next event.

      ===

      165.2 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 60 split squats, nordic curls, box jumps, heel and toe raises
      156/142/14 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      MORE AI SLOP?

      MORE AI SLOP?

      Aug 29, 2026 TODD BROWN

      UNDERSTANDING AI QUERIES, for most of us, is like understanding pig latin. If we don't have the key...

      ... it's meaningless.

      Want proof?

      Ok.

      Rider X is a fast,
      and uncoached.

      Prepping for an upcoming, highly competitive gravel race...

      ... he had a sit down with Coach ChatGPT.

      The recommended protocol?

      Mostly endurance, but per ChatGPT I should as some higher zone work at the end of the ride to simulate race conditions.

      Am I the only one who sees a problem with that?

      Other than the fact that every romping gravel race I've ever done has started out like an XC race...

      • completely pinned until the selections are made
      • threatening to settle in before hitting it hard, again
      • to the eventual war of attrition where riders finish mostly alone

      ... I'd say it's spot on.

      lol.

      So, yeah, as long as everyone agrees to save it to the last 30 mins then Coach Chat has it nailed.

      In training...

      • most of roll out,
      • then, gradually warm up
      • finally put in some good efforts 

      ... which is probably why things unfold as they do.

      Look, there are certain people I ping for their opinion knowing that whatever they suggest...

      ... the opposite is the best course of action.

      With Coach Chat, it's not Be careful what you ask for as much as its...

      ... Be careful how you ask.

      ===

      164.6 lbs
      7.5ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      160/163/-3 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      GETTING DESTROYED FOR THE WIN

      GETTING DESTROYED FOR THE WIN

      Aug 28, 2026 TODD BROWN

      SINCE IT'S SO TEMPTING to sandbag, we should never be surprised that it goes on. At all competitive levels...

      ... it's a thing.

      But,
      why?

      To get an easy V.

      Where's the victory in that?

      For the day to day group rides and non-A races...

      ... we should be lining up the monsters.

      Who are going to push to our very limits...

      ... destroy us.

      That's winning.

      Ya know what else it is?...

      ... putting ourselves in position to win the ones that matter.

      ===

      164 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats, nordic curls, box jumps, heel and toe raises
      153/120/33 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      WHY DO BODY WEIGHT EXERCISES

      WHY DO BODY WEIGHT EXERCISES

      Aug 27, 2026 TODD BROWN

      THERE ARE A LOT OF WAYS to get stronger on the bike. Whether we want to climb better, fly on the flats or lay down obscene sprints...

      ... we need more power.

      How do we get it?

      Akshully go to a gym,
      lift heavy at home,
      body weight.

      They all work.

      Lately, I've been in love with the body weight stuff.

      Not just the pullup an pushup stuff...

      ... but, high rep leg work.

      Till.
      It.
      Burns.

      Yeah, it produces the same I can barely walk feeling...

      ... after rattling 'em off.

      And, I'm rightly winded to prove it.

      The reason I'm really digging these is...

      • plain ol' grinding up a long climb
      • pushing hard the final minute to the top
      • poking my nose in the wind for way longer than normal

      ... the fatigue resistance it seems to be building.

      I feel the fatigue building,
      and I seem to be able to deal with it better than high weight, low rep.

      It feels so good,
      I love it.

      ===

      163.8 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 50 split squats, nordic curls, box jumps, heel and toe raises
      155/128/27 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      MOVING

      MOVING

      Aug 26, 2026 TODD BROWN

      MOST OF US, all of us, learned to run, swim and ride a bike at an early age. It came naturally to run, the bike a little coaxing, swimming a few pointers...

      ... and we were off.

      Am I missing something?

      Oh, yes.

      Faith.

      It took faith to put the coaxing and pointers into play and...

      ... realize we weren't gonna drown or fall over.

      If, we'd just keep moving.

      ===

      Designed this t-shirt, and realized why I love it so much.

      Every successful racer begins with...

      • 0 Starts
      • 0 Wins
      • 0 Fans

      ... the only difference between them and everyone else is they keep showing up.

      Moving.

      ===

      164.6 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 30 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      158/138/19 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248


      DOORS BLOWN OFF?

      DOORS BLOWN OFF?

      Aug 25, 2026 TODD BROWN

      OCASSIONALLY, after an A race we might back it down for a few days. Then, think to ourselves...

      ... we really outta do something with this fitness and rest.

      But, usually there's a problem.

      Most of us, especially me, think we are resting and therefore recovered and hence ready to slay it.

      I mean, if the metric are indicating it like mine were this morning...

      ... by golly let's get after it. 

      Welllllll, a funny thing happened on the final seven mile stretch.

      Rather than romping like a renegade,
      I limped like a lost loner.

      It hurt,
      I pulled the plug.

      How could I have so misjudged my freshness...

      • 81 mi
      • 11 hrs
      • 9,665'

      ... because last week 4 rides were far from restful.

      I should been spinning the flats rather than grinding the climbs.

      When I finally managed to make it home,
      I thought might as well upload and see how badly my doors were blown off...

      ... Your highest power output for 30 seconds in 2026!

      Oh...

      ... now what if we actually rested?

      ===

      164.6 lbs
      7 hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      152/97/54 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      CAUSING EFFECT

      CAUSING EFFECT

      Aug 24, 2026 TODD BROWN

      MAKING PLANS for the upcoming event can be nerve-racking because there is so much unknown. There are really only...

      ... two paths forward.

      It's gonna tricky,
      it's gonna be awesome.

      I was thinking about this, watching the highlights of Leadville.

      There was our PEDALindustries flag, 
      right on the course,
      where I imagined it.

      Not just any part of the course, but a part of the course which was only open to racers who qualified much faster than me.

      But, I really wanted to be there, too.

      At Lost Canyon.

      In my mind, it was a superior location for my feed zone.

      So, made the 12' flags weeks prior to traveling.

      Figuring it was gonna happen,
      seeing them on course in my mind.

      How'd we get the flag there?

      First, I applied for a lottery to gain access.

      Next, a blog reader and customer reached out and invited me to use his access to the area.

      Then, I was informed I'd lotteried in to the zone myself.

      That my friends is a magical way to live called...

      ... causing effect.

      ===

      164.8 lbs
      8 hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      152/97/54 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      ONE REASON EATING HEALTHY MATTERS

      ONE REASON EATING HEALTHY MATTERS

      Aug 23, 2026 TODD BROWN

      SOMETIMES WE'RE ON POINT with our food choices, other times, for a variety of reasos...

      ... we fall off the wagon.

      What's the damage?

      Over the course of a lifetime,
      probably nothing.

      If it's occasional. 

      As the great Tim Ferriss advocated in The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman...

      ... having a cheat day once a week won't kill us.

      Might be helpful.

      Honestly, I'm not 100% sure about that.

      Here's what I do know.

      If my cheat day is Sunday, and I go all in on the cheating...

      ... I'm likely to wake up a few pounds heavier on Monday, than I was on Friday.

      Which is not really the point I wanted to share.

      When I whipped up a salad today, with fresh veggies and Safe Catch tuna...

      ... all I could think about was how good this was going to be for my body.

      That kind of thinking matters,
      more than some might think.

      ===

      165ish lbs
      9sh hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      155/108/46 per Strava Relative Effort (whatever that means)

      What I'm reading: The Last Patriot, Brad Thor
      What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      THE IMPORTANT THINGS

      THE IMPORTANT THINGS

      Aug 22, 2026 TODD BROWN

      RETURNING HOME after a weekend or week(s) away on an adventure is usually awesome. The trip may have been amazing...

      ... but, not as much as what we left behind.

      I was reminded of this today.

      On a sweltering summer day,
      we pushed through LA traffic...

      ... in time for a little family get together.

      There really is nothing that compares.

      ===

      164ish lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      159/125/34 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      THREESY DOES IT

      THREESY DOES IT

      Aug 22, 2026 TODD BROWN

      DESTINATION RACES AND RIDES always bring their own challenges. One of them can be altitude, and the big question there is...

      ... how soon do we need to go up?

      Give us a rule.

      Oldtimers have a saying...

      ... three weeks or three minutes.

      Anything else is subpar.

      On the extremes, the very best I ever felt was after 6 weeks.

      The worst was driving 15 hours from sea level on a Thursday,
      then racing on Saturday.

      Which got me thinking after yesterday's final ride above 10,000'...

      • sprinting
      • climbing
      • bombing

      ... I finally felt pretty darn good.

      Confirming the broscience...

      ... threesy does it.

      ===

      164ish lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      159/125/34 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      BE STILL MY BEATING HEART

      BE STILL MY BEATING HEART

      Aug 20, 2026 TODD BROWN

      OH, THE TRAINING METRICS! They overwhelm, underencourage, lead us like a ring through our nose, promise us magic, and...

      ... and in the end distract us.

      Potentially.

      But, what about HR?

      What does it really tell us?

      For me, racing anything over 90ish minutes, heart rate is key.

      Representing a pace I can hang onto...

      • elevation
      • weather
      • terrain

      ... how I will perform regardless of the conditions.

      Which reminds me of one of my favorite passages...

      ... As he thinketh in his heart, so is he.

      ===

      163.8 lbs
      8ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      164/151/13 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing, Old Testament

      https://www.strava.com/athletes/10248

      IT'S EASY TO FORGET

      IT'S EASY TO FORGET

      Aug 19, 2026 TODD BROWN

      WHEN WE HIT REALLY HIGH LEVELS OF FITNESS, we are able to do so much more. We can climb, descend, go for miles...

      ... with relative ease.

      It's really fun.

      Sometimes, with all the focus of being our best we neglect to unzip a bit and go with the flow.

      I was thinking about that today,
      rolling into a well-deserved recovery week.

      Starting at 10,600'...

      • picking my way through the rocks
      • negotiating switchbacks
      • searching for traction

      ... and riding straight up for 30ish minutes.

      Taking it easy, 
      in no hurry.

      Thoroughly enjoying the low speed challenges going up...

      ... while testing my willingness to keep my fingers off the brake levers going down.

      The other thing we/I forget is hardly anybody on the planet can do this and...

      ... find it relaxing and rejuvenating.

      But, we can.

      'Cause we're fit,
      fortunate,
      blessed.

      ===

      163.6 lbs9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 50 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      165/156/9 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      PARDON THE BRAIN DAMAGE

      PARDON THE BRAIN DAMAGE

      Aug 18, 2026 TODD BROWN

      GETTING OVER AN INJURY is a process. If we're fortunate, every day we see progress. Sometimes it's inpercptible and frustating, other times it's...

      ... so rapid we think we're better.

      Overdoingit often follows.

      Not realizing we have a ways to go.

      I'm not sure this falls in that category, but I did have a TBI 2 1/2 years ago...

      ... and I forgot I already wrote The Leadville Letters.

      How I get it done at the race across the sky.

      Here are a few snippets:

      Intro

      ONCE UPON A TIME,  A FRIEND ASKED IF I'D COACH HIM TO RACE THE LEADVILLE 100.  So, I fired off an email every day... with homework. 

      Some of the information is tactical for Leadville... like the actual secret shtuff that's helped me go sub 9 hours on all 7 attempts and snagging a PR 20 years after the first go...

      ... the going 7:57 at 60 y/o in 2022.

      But, more importantly, the letters reveal concepts which may be applied to any ride or race likely to leave nothing but the residue of who you are when it's over.

      If you're planning to get your head handed to you at Unbound or BWR... or, just want to do an epic attack on your local mountains you love the Leadville Letters.

      ===

      No. 1 Well, HI THERE!

       

      Are you ready to get started?

      Each day you're going to get an email from me that will likely be extremely entertaining and motivational... don't let that blind you into skipping the homework.

      It's going to seem easy at first and you're going to be asking yourself what the heck did I pay for?

      Don't fret.

      The goal is to win Leadville (more on what that means) and Leadville wasn't conquered in a day.

      Stay tuned, I'm counting on you to follow through.

      XOXO, tb

       

      ===

      from No. 5

       

      HOMEWORK

      How and when do you start your taper – what is a taper?

      What do you eat the day before, the race morning breakfast, and while you’re racing?

      What does work look like for you most Fridays and how do you hack your way out of doing too much work?

      What do you wear so the support team can see you?

      Do you have a RaceDay Bag?

      Email me the answers along with your calendar.

      There’s a lot to figure out, and having it dialed early will make each and every race more and more successful.

       

      No. 14 NEGATIVE SPLIT

      IF YOU'VE PACED YOURSELF CORRECTLY, you will do a negative split at Leadville.

      By negative split, I mean you will cover the second 52 miles faster than the first.

      Huh?

      What?

      I will?

      Heck yes you will!

      But only if you do your pacing right. 

       

      from NO. 18 CREATURE COMFORTS

      I never wrote this email... this is the point John dropped out.  In fact, I’m not really sure what it was going to be about.  I only wrote the headline...

      ===

      There's a taste... I'm going to update all 30 letters, put it in book form, and include massive margins so you can make all kinds of notes. It'll be rad.

      ===

      163.6 lbs9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 25 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 25 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      165/15411 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      WHEN IT DOESN'T GO RIGHT, THEN WHAT?

      WHEN IT DOESN'T GO RIGHT, THEN WHAT?

      Aug 17, 2026 TODD BROWN

      WHEN THINGS GO SIDEWAYS, and it's not what we planned, had on the agenda, or would wish on our worst enemy...

      ... then what do we do?

      It's easy to advise from the sidelines.

      Harder when it's happening.

      Think about what a few of my friends faced...

      • Body not responding to altitude to the point of barely being able to move.
      • Being taken out when the rider ahead crossed wheels, crashing and suffering an AC separation and road rash on the face
      • Having a major need to go number two at 12,000' and not porta potty nor trees in sight
      • Realizing your shifter batter is dead at the bottom of the first major climb, 8 miles from the start

      ... at Leadville 2026.

      Half were able to finish,
      half pulled the plug...

      ... none logged a time they were capable of had things gone perfectly.

      And that's the dill.

      Thangs always be changin.

      Ideally, we...

      • review
      • apply
      • learn

      ... come out better for it.

      We grab onto that hope,
      refuse to let go,
      regroup...

      ... and charge forward to the next challenge.

      ===

      163.4 lbs
      9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 75 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 75 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      166/156/9 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

       

      BUCKLE UP!

      BUCKLE UP!

      Aug 16, 2026 TODD BROWN

      ONCE WE FIGURE OUT how to survive and thrive at anything we have two choices...

      ... share it, or keep it to ourselves.

      Neither one is necessarily wrong.

      In fact, it might be necessary ...

      • the family treasure
      • the hidden path to beauty
      • the knowledge we use to provide

      ...to safeguard our survival.

      If it's not, 
      or if we're feeling generous,
      or we're just super excited to share what we've discovered...

      ... what are we to do?

      Personally, I've already written one book.

      In fact, I ran into a customer in Leadville who shared his sister bought him the book, and he read it several times.

      It's short,
      and to the point.

      This morning my friend Kevi pinged me...

      • how many times have you started Leadville?
      • how many times have you finished?
      • how many big buckles?

      ... 8, 8, 8.

      I've been very committed,
      and very fortunate.

      Which got me thinking...

      ... maybe it's time to write another book?

      ===

      icymi

      ===

      163.4 lbs
      9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      170/180/-11 per Strava Relative Effort (whatever that means)

      What I'm reading: The First Commandment, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      FASTER AND SHORTER DOESN'T MEAN...

      FASTER AND SHORTER DOESN'T MEAN...

      Aug 16, 2026 TODD BROWN

      RACING LEADVILLE WASN'T ON THE CALENDAR in January. I had my sights on a few other events, one of them was Sea Otter with the friends...

      ... then I qualified.

      Uh oh.

      The last time I raced it I started planning a year out, this time I had four months to put my plan together.

      I was already testing a new training program...

      • more strength work
      • more intensity
      • more sprints

      ... and it was going to be fun to see how it would translate.

      The impetus was to try and hang on to my dwindling power as I age, because my real long rangl Leadville goal is go sub-9 at 70.

      Here's how it went down.

      Last fall, I scored a nearly new Epic World cup on Pink Bike.
      The perfect bike for me on this course - a little slower downhill, faster uphill.

      Fueling was 100% liquid...

      • USWE 2L to bottom of Columbine - I kinda regretted that because the pack is so tight when full I felt it restricted my breathing
      • Camelback up Columbine is just easy to drink than bottles
      • bottles the rest of the way

      ... CarboRocket, 333 calories/hour.

      40 degrees on start line, dawned our Fly Vest, fleece arm warmers, and skull cap. Dumped it all before Columbine.

      Tires.

      Ugh!

      The stress.

      Chatted up the Conti crew about my recent punctures on Friday.

      Yeah, running the Race Rapid Dubnital is a bit risky. I'd go with Trail version.

      Oh, can I buy some.

      No, we don't sell at events.

      (Come on Conti - make some money and help a brother out.)

      Would you run inserts?

      They aren't really going to help with the punctures you're experienced, and I think they might make things worse because of tension created on the sidewall.

      Crank up the pressure?

      Mmmm, not gonna do much.

      Bummer.

      What are your athletes running?

      Oh, they're all running Race Rapids, same as you.

      With that, I left the inserts in. No time to remove the . Ran 20lbs up front, 22 in back.

      A little bouncy, but I planned to send it on the DHs.

      Leadville sends waves of riders off, based on how your time at one of their qualifiers. 

      I was in green.

      Most of my friends and competitors started in the waves ahead.

      Which meant, they rolled out either 5 minutes ahead of me or 2 1/2 minutes ahead of me.

      Note: in 2022, I qualified for Silver and was beat by a guy who started behind me.

      I took solace in that, hope that if I could catch up I technically had the lead.

      Gotta have something to prod us on.

      Halfway up the first 30ish minute climb we connected with the wave ahead.

      Ok.

      That's cool.

      Here the course changed, due to the Willow fire.

      At the top, we popped out onto pavement. Rather than going right, and racing over to the hardest and most technical part of the course, we went left and rode pavement all the way around.

      Here, the goal was to plummet like a demon at latch onto the faster climbers. 

      The long game is to work together.

      Back on the dirt, we had some punchy climbs.

      It's so tempting to hit it for 1-3 minutes,
      better to ease off and save it for the torture to come.

      Course knowledge helped me here, I was able to pick my moments and scoot ahead when things to technical.

      Even leap up to the next group.

      Surfgirl was easy to spot next to the 12' PEDALindustries flag we had on course. 

      Packs swapped out, it was time to grind.

      There is always a point at races like this where I/we say...

      ... What the heck am I doing? This is stupid, and it hurts.

      Usually it's because we are barely moving due to fatigue or conditions.

      In this case, it was being alone with riders strung across the mountain ahead of me.

      I settled in. 

      My plan to keep HR in the 150s wasn't working, 
      it was in the 140s.

      Power seemed okay, so whatevs press on.

      I yelled at the photog, Here's your chance to get some good slowmo shots!

      Humor helps in these sitchyashuns.

      Because I started behind, and because we're now all just doing what we can to get up this 90 min climb, over 12,600'...

      ... we really have no idea where we are in comparison to others or how or when we'll actually finish.

      It's terrible.

      Lonely.

      The top of this years course was back to the originally route, which meant rather than simply turning around we went a little further then down 150 yards...

      ... climbing out of that I always find heartbreaking.

      Now here's the fun part.

      Bombing back down the narrowish top, not only are we skirting around lots of rocks, but thousands of riders are still coming up.

      Sometimes single file,
      sometimes four abreast.

      They're barely moving,
      I'm doing anywhere from 20-40 mph,
      on steep, loose gravel with morning light strobing through the aspens.

      It's gnarly,
      and I love it.

      From the bottom on back to the finish, 
      it's pretty much the same as every other year.

      No one can really help or pace together,
      we're all just doing our thing and hope it works.

      There's no moto riding up to give you updates on how it's going.

      It's just going.

      That paved descent we bombed down, was relentless and eternal on the return.

      Finally, back on the last legit dirt section, I decided to just have fun.

      I was alone in the mountains, it was beautiful, I felt pretty good.

      Even stopped to pee.

      I never do this, but man I really had to go.

      It takes forever.

      And, I'm thinking...

      ... I wonder if I'm screwing up my finishing time in comparison to others.

      Feeling a lot better, I pedal on.

      When all of the sudden a rider blows by me.

      Crap.

      Is that who I think it is?

      He's uncorked going down the very descent that has sent more than one rider to hospital..

      Gotta go.

      We link up at the bottom.

      Yep.

      Good thing I got on it.

      We test each other all the way back to town,
      up the long and dusty dirt road called the Boulevard.

      At the final turn,
      he turns on the afterburners and puts a big gap between us.

      I'm cool with that...

      ... cuz it ain't 2 1/2 minutes.

      I didn't mail it in, I still went as hard as I could, barely able to stay upright as I crossed the line.

      This year's course may have been shorter and faster, but...

      ... I was as smoked as ever.

      It was fun to meet Roy in person, I'd supported his LUX team with raceday bags for a number of years.

      ===

      164.3 lbs
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      170/180/-11 per Strava Relative Effort (whatever that means)

      What I'm reading: Takedown, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      FRIENDS IN HIGH PLACES

      FRIENDS IN HIGH PLACES

      Aug 14, 2026 TODD BROWN

      TRAVELING TO AN EVENT can feel lonely. Especially, if we are going alone. Or, even if we know a few people...

      ... it's not like being at home. 

      Where we have our stuff,
      and our friends to bail us out.

      Here I am, 10,000' above mi casa, in need of some mechanical assistance, and who do I see in the Shimano booth?...

      ... none other than the great Robert Plumb.

      He's from home,
      repping and supporting Shimano in Colorado.

      In no time, he's got things figured out for me.

      It was a shock thing, but I was still sheepish about handing him over my SRAM XX clad bike.

      Being the pro he is...

      • the new Shimano XTR wireless set up
      • the down country brake levers
      • the XC calipers

      ... he educated me on the latest and greatest.

      And, I gotta tell ya...

      ... Mrs Santa better quit blowin' her money on bikinis and surfwax.

      ===

      161.8 lbs 
      7ish hours sleep
      540ish anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      156/111/46 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      PREDICTIONS

      PREDICTIONS

      Aug 13, 2026 TODD BROWN

      DEPENDING ON OUR LEVEL, the type of event, and a whole host of other factors, we may or may not be shooting for the podium. Let's be honest...

      ... most of the time we're going for the challenge.

      But, the pros aren't.

      They're going for...

      • money
      • glory
      • fame

      ... the win.

      The rest of us are shooting for some sort of PR and/or bragging rights over our friends and frenemies.

      All good.

      Here's my prediction for Leadville 2026...

      • Quinn
      • Keegan
      • Cam

      ... for the Pro men.

      And...

      • Sofia
      • Melisa
      • Rosa

      ... for the Pro women.

      And, lil' ol' me..

      ... my palms are sweating...

      ... break 7:30.

      Seems fast, given my current fitfatness.

      But, like I said, few plan on winning.

      PS... yes, I do have a few other targets besides time for the race... will report on that later, don't wanna jinx it. 

      ===

      162 lbs 
      9ish hours sleep
      540ish anti-oxidant level
      Upper Body: 25 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 5 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      159/113/46 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      LOST AND FOUND

      LOST AND FOUND

      Aug 12, 2026 TODD BROWN

      TAPERING ISN'T A RELIEF, quite the opposite. It's stressful in that we aren't doing what we're used to doing. Instead, we're doing...

      ... less, different and/or none.

      Our routine is broken.

      We try and hang onto it, but being disciplined creates an inharmonious tension with rest and recovery.

      That was the path I was on as I rolled out this morning.

      Strava maps said it would take 36 minutes,
      I planned to go so easy it would stretch out to an hour.

      Oh...

      ... the best laid plans.

      Not so suddenly, I find myself in an enchanted forest...

      • climbing
      • winding around
      • wiggling over rocks and roots

      ... more than I anticipated.

      An hour in, the town is nowhere in sight, maps shows I'm miles from where I want to be.

      I'm lost.

      I come to a fork in the trail, and choose right because...

      ... it's going straight down.

      The next five miles ...

      • fast
      • paralleling a stream
      • bridges and jumps and berms

      ... some of the funnest single track I've ridden years.

      I drop into Frisco, miles from where I'm staying in Breckinridge.

      And realize...

      ... I've found my mojo.

      Tapering is overrated,
      having fun, the original motivation,
      is what it's all about.

      ===

      161. lbs 
      9ish hours sleep
      540 anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      163/133/33 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      IT'S GETTING REAL

      IT'S GETTING REAL

      Aug 11, 2026 TODD BROWN

      THE CLOSER THE START LINE, the more real the event becomes. The visions of glory, the angst of readiness, maybe some travel or some distraction...

      ... there is stress and relief.

      Then there's the finish.

      But, before all that...

      ... there was a spark of ingenuity to create the what we are all eagerly anticipating.

      In the case of Leadville, the town, the spark came from an explosion in the mine.

      Or, should I say implosion?

      Where the mine that employed the entire town, provided every job, all the tax revenue for schools and a hospital...

      ... shut down.

      In a day.
      No warning.

      No jobs.
      No money.

      Anywhere.

      From the darkest hours and days and months was born the Leadville Trail 100 running race.

      As the founder said...

      ... We'll run 'em a hundred miles from the highest city in North America and by golly they'll have to spend at least one night in town.

      That's how we'll save this town we love.

      I could leave this post there...

      ... but, really, it begs the question...

      ... why are we motivated to put ourselves through the many truly insane events we pursue so passionately?

      It's not Kirkegaard's What doesn't kill me makes me stronger...

      • grit
      • determination
      • being unstoppable

      ... it's the lessons we learn along the way.

      (That pic up there is of Ken and Merilee, this evening at a frontyard bbq, the dynamic duo who grew an event from nothing and in the process saved a town, raised millions of dollars for the local kids to attend college, and gave many thousands of us an unforgettable experience to race at over 10,000'.)

      ===

      161.6 lbs 
      8ish hours sleep
      550ish anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      166/144/22 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      THE SHIFT WE SAY

      THE SHIFT WE SAY

      Aug 10, 2026 TODD BROWN

      MANTRAS ARE WEIRD. The concept goes back centuries, with deep religious ties and the idea of...

      ... magical or spiritual powers.

      Of course, we've co-opted that.

      Dressing up our version called self-talk with a fancy sounding word.

      But, that's not the point.

      The point is,
      mantras work.

      Words are powerful.

      We know this.

      So, we find a word or phrase and internalize it.

      Then, unleash it for...

      • confidence
      • endurance
      • strength

      ... when we reel the need.

      Here are a few of mine...

      • I descend like a god - when I'm really charging.
      • No one of consequence - on the start line, trying to keep my confidence under control and masked
      • Ain't no stopping The Old Diesel - when I'm alone and far from the finish

      ... I'm not ashamed to share 'em.

      Those are for racing,
      there are more for other roles I play on this grand stage of life.

      Do you have one, several?

      If not, 
      you might be missing out.

      162.3 lbs 
      8ish hours sleep
      550 anti-oxidant level
      Upper Body: 100 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      167/147/20 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      DID HE JUST WINK AT ME?

      DID HE JUST WINK AT ME?

      Aug 09, 2026 TODD BROWN

      GETTING THE GEAR SORTED ABOUT BEFORE RACEDAY is critical. We need to be comfortable and confident. But, what if...

      ... we experience some sort of failure in the run up?

      Do we change?

      If it's the week before?

      Ugh. 

      I'm there.

      Right now.

      And it's not an insignificant part of my gear.

      When Conti discontinued my RaceKings...

      • favored
      • trusted
      • proven

      ... I, and maybe you, too, moved to the replacement, the Dubnital.

      I've had several easy to plug punctures.

      (I'm running the Race version vs the Trail because I race :)

      But, one two weeks ago plus the one yesterday on the racecourse...

      ... has me rethinking my choices.

      Yesterday's puncture, on a brand new tires I mounted up days before, ingested 3 regular plugs and one fatty.

      Still didn't seal.

      Had to bum a tube, after burning through my two cartridges and running RMCs electric pump down to zero.

      Do I mount up another new tire? (yes, I brought one additional new tire because I like to be prepared)

      Or, do I change...

      • brands
      • treads
      • cores

      ... to what my trusted advisors are running?

      The Maxxis Aspen ST Team.

      It's not an easy decision. 

      I've been getting veryveryvery confident...

      • ripping turns
      • leaning hard
      • coming in hot

      ... on the Dubs.

      Not a life and death decision,
      possibly a skin n bones one.

      To be safe, I hopped on BikeTiresDirect and ordered the recommended set. 

      Paid for FedEx Next Day.

      Also found a set of CushCores and Carvers in Breck.

      I'll have a few days to test 'em out, get a feel for 'em.

      Either way it's a roll of the dice.

      But, that's not the point of this post.

      The point is, sometimes God winks at us...

      ... do we listen or roll on same as before?

      ===

      162 lbs (fwiw, I'm always fast at this weight)
      8ish hours sleep
      610 anti-oxidant level
      Upper Body: 100 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 20 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      171/169/1 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      YOU DON'T KNOW THE SHAPE I'M IN

      YOU DON'T KNOW THE SHAPE I'M IN

      Aug 08, 2026 TODD BROWN

      LOOKS CAN BE DECEIVING, especially on the start line. We judge the body shapes, assess the equipment, the looks on the faces...

      ... tell ourselves a story.

      About how it will go down.

      My best lesson on this was running a 10k,
      back in the day.

      I was bike fit,
      had a pair of old running shoes...

      ... thought I'd show the runners how it's done.

      How hard could it be to lope for 40 minutes?

      Somewhere around the 5k mark,
      about 30 minutes in...

      • a chubby dude with rubbing thighs
      • a little ol' saggy lady
      • a 10 year old

      ... ripped on by.

      Lesson learned.

      Don't judge.

      We have no idea what kinda shape people are in,
      what they're struggling with,
      how they hurt.

      ---

      When I exited the van this morning there as a twentysomething sitting on the curb.

      Thoughtful,
      maybe sad.

      What are you listening to?

      MJ Lenderman.

      Sounds cool.

      Yeah, I really like this song You Don't Know The Shape I'm In.

      Right on, I'll give it a lesson.

      You'll like it.

      Thanks.

      ===

      162 lbs 
      7.5ish hours sleep
      580 anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      175/195/-20 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

       

      I'M SOCIAL

      I'M SOCIAL

      Aug 07, 2026 TODD BROWN

      IT'S A LOT EASIER chattin' with a stranger when we have our passion in common. Still, a lot of us get shy, or just plain prefer...

      ... to stay in our own worlds.

      We miss out,
      when we do that.

      This week I had a reader reach out and say Hey, I'll be in Leadville, let's ride.

      Never met in real life,
      but, Hey, why not?

      He brings along a few more cats.

      I ask, how do you know these guys and he says...

      ... I'm social.

      Invites me to dinner, 
      I meet more new people.

      One I saw the next day, running down Columbine.

      Another pinged me and wanted to talk biz...

      ... we're gonna do some fun stuff together.

      Then, on my spin today in Breck a rider going the opposite direction yells...

      .... Hey Todd!

      We turn around then start pedaling together.

      Remind me your name.

      Grant, we rode together at BWR AZ.

      Oh, yeah, slaying the last singletrack coming into the finish.

      Yep.

      You doing Leadville?

      No, I live here.

      All this friending makes life better.

      It's as simple as telling ourselves...

      ... I'm social.

      ===

      162.3ish lbs 
      7.5ish hours sleep
      510 anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      170/166/4 per Strava Relative Effort (whatever that means)

      What I'm reading: Blowback, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

       

      A LITTLE KNOWN BENEFIT OF ALTITUDE CAMPS

      A LITTLE KNOWN BENEFIT OF ALTITUDE CAMPS

      Aug 06, 2026 TODD BROWN

      THERE ARE A LOT OF REASONS to go to altitude camps. We've heard, read, watched the uber pros regularly go for weeks at a time and then...

      ... come back to earth and fly.

      Okay.

      But, why?

      Well, here's one I forgot about,
      until I started staying at 11,000' at my sis' in Breck.

      We lose weight...

      • appetite suppressed
      • energy to stay alive
      • dehydration

      ... when living above 10,000'.

      Be careful.

      Eat, like normal, even if it takes a bit of effort.

      Make sure we're peeing normally, or more than normal.

      Keep doing the strength we normally do.

      If we do that, our bodies are still working harder to stay alive and we'll ideally hang on to the muscle...

      ... and still shed some flubber.

      ===

      162.5 lbs 
      8ish hours sleep
      610 anti-oxidant level
      Upper Body: 75 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      173/184/-11 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      RACELAX

      RACELAX

      Aug 05, 2026 TODD BROWN

      SOMETIMES PRE-RIDING the course can get a little too real. I'm just gonna say right now, the following is not...

      ... for those in denial.

      Of the way things are.

      On raceday.

      'Cause this morning, YoungScott and I met up to pre-ride the biggest climb on our upcoming 'A' race.

      We jump in the PEDALvan and head through town to the mountains.

      It's his first time to Leadville and he's excited.

      I've been here a bunch and I'm excited for him,
      and to show him the secrets.

      Then it hits me,
      just like on raceday.

      Kid, we gotta make a pit stop.

      I pull in to CircleK to take care of business...

      ... the ragged creatures of the night are lined up to use the can.

      Now, it's like waiting outside the portapotties on raceday.

      We bounce to the next gas station...

      ... just in time.

      Now, I'm not saying we need to practice station hopping on raceday, but I am saying...

      ... it pays to practice on those early morning rides where the group isn't gonna wait.

      Get up early...

      • to do what we gotta do
      • before we reallyreally gotta do
      • and there ain't time or place go git 'er done

      ... on raceday.

      ===

      164.6ish lbs 
      7.5ish hours sleep
      5500 anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      176/207/-31 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      TAPERING

      TAPERING

      Aug 04, 2026 TODD BROWN

      WHEN AND HOW TO TAPER can be a mystery for the new and experienced. Over time we can get better at knowing out bodies. But...

      ... doing it right isn't just a physical thing.

      IMHO

      I like to look at...

      • mind
      • body
      • soul

      ... three areas.

      What I'm aiming to do when I taper is to bring each of these areas back up to full strength.

      Because let's face it...

      ... two weeks out from the 'A' race we're feeling pretty taxed.

      Of course, I'm going to cut back on the volume.

      The week before the week before, my volume is usually around two thirds of my biggest week.

      And the week of the event, I drop it down another third.

      If 18 hours is the biggest week,
      then 12ish hours,
      and 6ish.

      While the volume drops,
      it's much more polarized.

      Super easy,
      or very short spikey efforts.

      For the mind, 
      the goal is to have all of work squared away by Wednesday the week of the event, and major projects off the table the week before the week before.

      For the soul,
      it's really about resting, getting enough sleep, unplugging from all the nonesense of the world at large.

      That's the intention...

      ... to feel really fast and fresh and confident.

      Usually, I'm able to arrange things so most of that happens.

      And, if it doesn't, well...

      ... it's just a bike race.

      ===

      164.6ishlbs 
      8ish hours sleep
      610 anti-oxidant level
      Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      171/185/-13 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      POSITIONING

      POSITIONING

      Aug 03, 2026 TODD BROWN

      WE PAY THOUSANDS for just the right equipment, yet often skimp on getting the position perfected. Because...

      ... it's an extra cost and takes time.

      We aren't sure it's worth it.

      The thingaboutitis...

      ... get it right and the results make everything mo' bettah.

      Lemme share two stories with ya.

      One bike.

      One biz.

      My recently eversoslightly adjust cleat position quest was worth all the effort and extra travel...

      ... I haven't seen my legs register 50/50 balance on output.

      Ever.

      Always slight off.

      And, I could tell...

      • more efficient
      • more comfort
      • more confidence

      ... at the end of a ride.

      Businesses spend a lot of time, effort and money to position themselves in the market place.

      So, today, when I realized I was basically out of my favorite chain wax from Ceramic Speed...

      ... I got online to order more.

      Out of stock everywhere.

      But, I'm in Park City UT and I know...

      • a legit pro shop
      • always high end, drool worthy bikes
      • and super excellent service department

      ... a Contender Bikes shop here.

      Knowing it was a long shot, but not, because of who they are, I called up.

      You got Ceramic Speed UFO All Conditions?

      Yep, 3 bottles.

      See you soon.

      That's called brand positioning.

      ===

      164.6 lbs 
      8ish hours sleep
      490ish anti-oxidant level
      Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      173/191/-19 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      IF I HAD TO GUESS

      Aug 03, 2026 TODD BROWN

      FOR ANY NUMBER OF REASONS, all our very specific preparation for the demands of the racecourse might be for naught. The race will go on…

      … just not as we’d planned.

      Adjusted.

      Usually because of…

      ·      Weather

      ·      Social strife

      ·      Permitting issues

      … safety concerns.

      I’m looking at just that for my ‘A’ race in Leadville.

      Part of the course burned down.

      They tried an alternate route, more…

      ·      singletrack

      ·      climbing

      ·      rocks

      … during the stage race.

      Logistically those stages probably won’t piece together cleanly.

      They’ll have to come up with something unique for the hundred.

      If I had to guess…

      …the mileage will be a little less,
      and the time a little longer.

      No matter how they put the course together…

      … we’re all gonna PR.

      Which is perfect because PRs are better than podiums.

      ===

      163 lbs 12.5%
      6ish hours sleep
      490ish anti-oxidant level
      not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      not today Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      178/182/-16 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      DOWN 6 LBS + A HACK

      DOWN 6 LBS + A HACK

      Aug 01, 2026 TODD BROWN

      RACING AT ALTITUDE has challenges all on it's own. Besides the obvious, the weather can be extremely unpredictable. There really is...

      ... no substitute for just being up there.

      I've tried 'em all.

      Altitude tent,
      √.

      Sauna or smokin' hot baths,
      √.

      Riding when it's a million degrees,
      √.

      That last one, I did today.

      Laid out a pretty challenging route to simulate the 'A' race...

      • 80 miles
      • 8000' of vert
      • 90º w/high humidity

      ... and boy, was I suffering in that heat.

      Context please.

      Okay...

      • I rolled out weighing 163.6
      • Drank 6 bottles + a popsicle
      • Got home, ate a ton of frozen acai + 20 ounces Liquid IV + 16 ounces chocolate milk

      ... then, got on the scale en route to shower.

      157.8!

      Was it good altitude training?

      Well, it was hot.

      More importantly, I was forced to push through when I just wanted to quit.

      HR high,
      Watts low.

      Was it a good readiness test?

      Yes, I think so...

      • 100'/mile elevation gain
      • Blistering heat
      • 13 mph ave.

      ... exactly the speed I need to turn in two weeks.

      Time to recover and taper.

      Oh, about that hack.

      The pic above is a 3-gallon container...

      • frozen Sambazon acai
      • 100 servings
      • $161

      ... Walmart.com ships it with dry ice.

      Couldn't wait to get home and start scooping to my hearts content today and cool my core while getting in carbs.

      ===

      163.6 lbs 12.5%
      7ish hours sleep
      490 anti-oxidant level
      not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      not today Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      181/251/-70 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      SCREEN MANAGEMENT

      SCREEN MANAGEMENT

      Jul 31, 2026 TODD BROWN

      STARING AT GLASS all can be a fools errand. We think we're productive only to find out we're just busy. And...

      ... it can leak over to our training.

      We think we're fast,
      only to find out we're just fit.

      Some context for ya.

      While I was killing time waiting two hours to see my bike fitter (look, LA traffic on a Friday is a bear - better to drive up early for a 4pm appt)...

      ... I popped into a local coffer shop, 
      busted out my laptop.

      The keyboard cowboy quickly slipped into flow and got a whole bunch of endo the week clean up done.

      It occurred to me...

      ... I think I'm more focused with a single, small screen vs the 3 display set up in the office.

      And if that's the case...

      ... how does that transfer to the growing screens on our machines?

      Back in the day...

      • Avocet - time, miles speed
      • Cateye - same but cooler
      • Polar - same with HR

      ...  ittybitty screens, which weighed nothing.

      Here's the dill.

      While increased computer size and weight ain't nothing...

      ... the cognitive load might weigh us down.

      Or, worse...

      ... keep us focused on all the wrong things.

      Thinking we're making headway...

      ... vs just gettin' after it.

      Maybe that's why, as I've shared before, races under an hour...

      • XC
      • CX
      • Crit

      ... I prefer to just put the little beggar in my jersey pocket.

      And rip.

      ===

      164 lbs 12.5%
      7.5ish hours sleep
      710ish anti-oxidant level
      √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      √ Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      1681/135/25 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      THE OVERNIGHT SUCCESS

      THE OVERNIGHT SUCCESS

      Jul 30, 2026 TODD BROWN

      WE'VE ALL HEARD OF THE OVERNIGHT SUCCESS. In fact, we've probably seen more than a few and wondered...

      ... how they did that?

      Might have even been us people are wondering about.

      Well, here's the dill...

      ... nobody understands the overnight success like the athlete who navigated the dark hours.

      The...

      • predawn workouts
      • post kids-to-bed gym
      • back at the desktop because we hit the blacktop during the day

      ... efforts nobody sees.

      I was thinking about that today because we've had some remarkable breakthroughs this month.

      From cracking accounts that took years to get to setting up collaborations with brands who previously turned us down.

      It's exciting stuff, and a reminder the overnight success...

      .. is just an athlete or human or business who persisted.

      Even when they didn't want to,
      when it looked hopeless,
      exhaustion a constant.

      Or, as the great Dylan Thomas wrote....

      Do not go gentle into that good night...
      ... Rage, rage against the dying of the light.

      ===

      164 lbs 12.5%
      8ish hours sleep
      650ish anti-oxidant level
      √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
      √ Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      168/155/9 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      BREAKING UP THE VISUAL FIELD

      BREAKING UP THE VISUAL FIELD

      Jul 29, 2026 TODD BROWN

      AT SOME 'A' RACES the field is comprised of 1000s of competitors, and if we want to make things super easy for our support team it's helpful to have a kit that...

      ... breaks up the visual field.

      Like caution tape.

      I learned this design cue way back when I was doing some work with Intense Cycles.

      Their found Jeff Steber had a background in graphic design, and shared why he liked to include a caution tape-like look on some of the bikes and jerseys.

      It stands out.

      Getting ready for Leadville this year, I thought I'd do a twist on the jail break kit from '22 and go with stripes on the sleeves and socks.

      It should stand out, and help the crew see me.

      To see them, I've designed some fancy flags...

      • black background
      • yellow text
      • 12' tall

      ... which should stand out among the chaos at the feedzones.

      I learned the yellow on black trick back when I was running check cashing stores.

      What a life!

      ===

      164.6 lbs 12.5%
      8ish hours sleep
      650ish anti-oxidant level
      √ Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
      √ Lower Body: 30 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      168/174/-7 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      DRIVING ME CRAZY

      DRIVING ME CRAZY

      Jul 28, 2026 TODD BROWN

      ONE OF THE TRANSPORTATION CHALLENGES of an A race is not getting there. We've mastered all forms of travel...

      ... or have we?

      I bring this up because even though the Stravathenian's app said my form was 26, a super high value indicating...

      ... big rested, look out world I'm gonna uncork one.

      My legs were trash this Tuesday morning.

      It actually started last Wednesday, on the drive to Show Low. 

      10 hours behind the wheel, while Surfergirl rode shot gun or slept in the back.

      They felt like trash most of the long weekend.

      Driving home Sunday, 
      same result.

      Or worse.

      But Diesel, just get out and walk around.

      I hear you.

      And that kinda helps...

      ... except it was well north of 105º.

      Blazing.

      All I wanted to do was be hauling gas across the desert.

      Which brings up a very salient point...

      • air
      • sea
      • land

      ... travel can suck the life outtuv us. 

      Whenever possible, we need to buffer the big day with some big recuvry.

      As I look forward to my trek to Colorado, and anticipate the same rotten sensations...

      ... I'm askin' How soon should I leave?

      ===

      I should also point out...

      • hitting the bano
      • food intake
      • sleep

      ... travel can mess with all kinds of our "regular" inputs and outputs.

      Plan accordingly.

      ===

      165.2 lbs 12.7%
      7ish hours sleep
      650ish anti-oxidant level
      not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      not today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      169/181/-13 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      SHIFTING UP UP OR COPING DOWN?

      SHIFTING UP UP OR COPING DOWN?

      Jul 27, 2026 TODD BROWN

      GET CLOSE ENOUGH THE 'A' RACE and sooner or later we've got to make a choice. Whether we've publicly declared our intentions or not doesn't matter as much...

      ... as what we tell ourselves.

      And, others.

      Before ...

      • on the start line
      • after the finish line
      • and all points in between

      ... and after.

      I was thinking about this because...

      • things are not going perfect for my prep
      • life is extra superduper busy
      • the race course changes 

      ... and it would be easy to start lining up the excuses.

      Cope.

      Maybe cancel going altogether.

      This pretty much happens to all racers.

      But not us.

      We stay focused on what we committed to...

      ... we shift up.

      ===

      165ish lbs 12.7%
      7ish hours sleep
      700ish anti-oxidant level
      √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      √ Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      161/135/26 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      GRATITUDE

      GRATITUDE

      Jul 26, 2026 TODD BROWN

      AFTER THE 'A' EVENT, regardless of the outcome, the most important thing we can do is...

      ... deconstruct what could have gone better.

      Or, so we're told.

      Heck, I've shared those exact words in the context of selling... 

      ... every great sales professional reviews the process to better prepare for the next sale.

      So, yeah, that would be the obvious thing with racing.

      As well as reinforcing what did actually work.

      After pulling off the family reunion for the last 4 days...

      ... I def had a list of things I wish we'd done better.

      Then I tucked it away.

      Because just like at the end of the race,
      when we cross the finish...

      • our health and abilities
      • the competitors who challenged us
      • the promoters who risk blood and treasure

      ... aren't we just darn grateful we were in on the action?

      ===

      165ish lbs 12.7%
      7ish hours sleep
      700ish anti-oxidant level
      not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      164/148/16 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      PREAPARING TOGETHER

      PREAPARING TOGETHER

      Jul 25, 2026 TODD BROWN

      ONE OF THE MORE FUN THINGS we can participate in is preparing for the A race together. From the cold morning meetups, to the long chats about…

      … how it’s all going to go down.

      This time.

      I was thinking about that today because I’d massively discounted Surfgirl’s insistence that we not only cook all the meals at the big family reunion…

      … but, we’d bring all the food for 40ish people for 3 days.

      The van groaned whole way.

      Our son pointed out…

      … Dad you don’t care about food, you eat sardines and beans from a can.

      He had a point.

      Which is not the point.

      The point is what I witnessed the last 3 days…

      • ·      slicing
      • ·      cutting
      • ·      cooking

      … preparing anything together is a socially beautiful and bonding thing.

      Which is why we love getting into the nitty-gritty of race prep…

      • ·      training
      • ·      geeking out on equipment
      • ·      hashing out all the logistics and travel

      … almost as much as racing.

      Sometimes, all times?, even more than pinning on the number and towing the line.

      ===

      165ish lbs 12.7%
      7ish hours sleep
      700ish anti-oxidant level
      not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      168/171/-3 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      THE CAVE

      THE CAVE

      Jul 24, 2026 TODD BROWN

      THE ANALOGIES  we come up as endurance athletes can be so disconnected from reality because, if we're being totally honest...

      ... it's hard to explain to the uninitiated.

      Let alone those closest to us.

      They're things only we understand, and as soon as we hear it, we're like...

      ... Yeah, totally!

      I thought about this today as we dropped into one our weirder family traditions...

      • from 5 on up to 78
      • wiggling into the openilng
      • crouch crawling the first 30' in pitch black

      ... slithering down into Harris Cave.

      Once we're far enough in, the lava tube opens up into a cavern, then...

      ... pinches down again for another cramped effort.

      Before opening up to yet another cavern where we can stand and feel slightly less threatened by claustrophobia and...

      ... whatever might be lurking down there to get us, should our lights fail.

      Which is analogous to ...

      • forcing ourselves in
      • adjusting and relaxing in the darkness
      • before doing it all again to find out how far we can go

      ... the pain cave we all love and loathe.

      ===

      165ish lbs 12.7%
      8ish hours sleep
      700ish anti-oxidant level
      not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      169/171/-11 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      LIFE IS PRECIOUS

      LIFE IS PRECIOUS

      Jul 23, 2026 TODD BROWN

      TAKING RISKS these days ain’t what it used to be. Most of us live close to civilization. If we were to take a tumble, emergency medical services…

      … would be helping us, whisking us a away.

      Within minutes.

      I thought about that, plummeting down a lonely dirt road in the middle of nowhere.

      Life and death.

      About 90 years ago, my relatives were working a sawmill they’d built (see pic).

      A young cousin was manning a large log,
      the timber bucked,
      catching him.

      His leg was gashed.

      The others gathered to try and help…

      • ·      50 miles to town
      • ·      horrendous dirt roads
      • ·      no communications, no helicopters

      … but there was nothing they could do.

      He was dead in minutes.

      Prior to stopping at the sawmill site,
      I gotta ping on my cell phone.

      Service is spotty at best out here.

      Our daughter had gone into labor,
      they’d easily made it to the nearby hospital,
      doctors and nurses and all the supplies were ready.

      ===

      Update: mother and baby are happy and healthy!

      ===

      165ish lbs 12.7%
      8ish hours sleep
      700ish anti-oxidant level
      not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      167/168/-2 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

       

       

       

      THE DIFFERENCE

      THE DIFFERENCE

      Jul 22, 2026 TODD BROWN

      KNOWING THE ORIGIN of things can be empowering if we can tie it into who we are and how we operate. But, in today's connected world...

      ... it's easy to operate unconsciously.

      Asleep.

      Which is why I've sold my rather large extended family on the virtues of trekking...

      • no cell service
      • rustic cabins
      • tents

      ... out to the homestead.

      Land my great great grandpappy lived on for 3 years to secure the title...

      • where my grampa rode out the Spanish flu epidemic
      • where my dad spend his summers cowboying
      • where I spent a few days every other year

      ... over 100 years ago.

      Some of the distant cousins still ranch,
      most of us are city slickers.

      Soft. 

      Unacquainted with the land.

      How it...

      • feels
      • smells
      • sounds

      ... when we're living unplugged.

      You know what I'm getting at right?

      The feeling we have when rolling with a group,
      talking and sharing...

      ... because plugging in would distract from the experience.

      Living.

      ===

      164.4 lbs 12.7%
      7ish hours sleep
      700 anti-oxidant level
      √ Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
      √ Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      171/193/-23 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      LOOKING BACK AT TRANSFORMATIONAL

      LOOKING BACK AT TRANSFORMATIONAL

      Jul 21, 2026 TODD BROWN

      [as I prep for my A race, I thought I'd look back how I felt the last time I did it, in 2022]

      IT'S NOT FOR EVERYBODY, but it might be for you.  I came across this concept a bunch of times over the years.  It never really sunk in until I heard it stated like this...

      ... I increased my volume a lot.

      Yeah, we've all heard that.  However, what followed hit deeply into my thought process and ultimately my training...

      ... It has been transformational.

      Who doesn't want to transform their training?

      Let me pause right here.

      It might not work for you.  The main reason is the timing of life just isn't right.  For me, it's working...

      ... because I now have the time.

      When I had less time, and less focus, a big week for me was about 12 hours...

      ... an average week, about 8.

      These days, in fact this year, my biggest week ever has been 20 hours...

      ... the last four build weeks have averaged nearly 15, and 12 the rest of the year.

      That's nowhere the 20-30 hours most pros put in.  In fact, it's a challenge during this build session before Leadville.  Frankly, I'm happy in the 12 range.  Plenty fit...

      ... by making my average week equal my formally biggest week.

      https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r

      In the end, it's about doing all you can do...

      ... a topic I cover in the 2nd chapter of my book.

      Which is free, just cover the shipping and handling.

      https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r

       

      ===

      164.4 lbs 12.7%
      7ish hours sleep
      700 anti-oxidant level
      not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      175/223/-49 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

       

       

      BAKING CAKES

      BAKING CAKES

      Jul 20, 2026 TODD BROWN

      HOW DO WE KNOW it's time to bring the high volume phase to an end, when preparing for the A race of the year? It's a lot like baking a cake...

      ... at some point we gotta put it the oven.

      And, wait.

      If we stretch out the build phase too long, 
      we run the very real possibility of over cookin' it...

      ... winding up burnt.

      Crispy.

      If we stop too far out from the A race,
      well, then our training ingredients...

      ... might never rise.

      Leaving us flat.

      I'm sure there's some real science we could tap into,
      or the wise voice of a trusted coach.

      Barring those options, I lean toward...

      • feeling exhausted
      • not wanting to get outside
      • residual, never-receding muskul pain

      ... as my top indicators.

      I'm officially there.

      Couldn't come at a better time.

      I'll be spending an extended weekend...

      • mainly talking
      • hanging out
      • relaxing

      ... at the family reunion.

      Oh, that cake analogy...

      ... now is the time to give the training into deliciousness.

      ===

      166.4 lbs 12.7%
      7.5ish hours sleep
      750 anti-oxidant level
      √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
      √ Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      170/201/-32 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

      IT'S NOT ENOUGH TO BE STRONG

      IT'S NOT ENOUGH TO BE STRONG

      Jul 19, 2026 TODD BROWN

      THE TOUR DE FRANCE took a big tumble today. Jonas, running in 2nd place, a previous winner and excellent bike handler failed to navigate a very tricky turn...

      ... and broke his clavicle.

      Sucks.

      Before the news hit, enlightening us all to one potential factor in causing him to go down...

      ... I was already thinking about why some crashes happen.

      More importantly, why some hit the deck and shatter, while others...

      ... pop back up and keep racing.

      My thoughts were self-centered of course.

      The effort to do hundreds of...

      • pushups
      • pullups
      • squats

      ... building up my body's ability to handle what is thrown at me, late into a ride or race?

      It feels like it is,
      as I feel in complete control 5 hours into a stout offroad ride.

      At the same time, 
      am I putting body in a state where it is more likely to bend vs break?

      These thoughts were going through my head as the skin and bones Jonas was clearly in massive pain.

      Then, I heard the unthinkable.

      After traveling hundreds of kilometers from yesterday's race to today's,
      arriving very late in the evening...

      ... he was awakened for a drug test at 2am.

      No matter what we are doing to keep our bodies in top shape to handle the demands of racing...

      ... missing sleep when we are already exhausted is a formula for disaster.

      ===

      164.4 lbs 12.7%
      8ish hours sleep
      730 anti-oxidant level
      √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
      √ Lower Body: 100 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
      174/228/-55 per Strava Relative Effort (whatever that means)

      What I'm reading: State of The Union, Brad Thor
      What I'm studying: The works of Neville Goddard, all kinds of marketing

      https://www.strava.com/athletes/10248

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