THE GREATEST EVENTS

LOOKING BACK OVER THE LAST FEW YEARS, some events really stand out and others are utterly forgettable.  Is there a...

... connection between memorable and forgettable?

It's not the money.

Well, it's kind of the money.

No it's not.

I mean the most memorable events, and were talking about racing here...

... definitely charge more.

But, that's not the issue.

Well, it kind of is.

Here's what I mean... 

... the best events deliver an experience we highly value.

So, while they may cost more...

... they are actually a bargain.

Many a time, I've come away from a "low cost" event, and felt totally ripped off.

No bueno.

Great events, deliver on so many levels...

... we come back again and again.

It's the same with anything we invest in...

• bikes
• shoes
• wetsuits
• helmets
• coaching

... we want great stuff,
and awesome experiences.