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New Blood at USACycling… springs hope!
Apr 30, 2015 Todd Brown
It’s been years, no decades, since USA Cycling has made an exciting announcement. A new CEO: YOUNG. ACCOMPLISHED. Here’s to much success for Derek Bouchard-Hall. After retiring from cycling in 2002, he attained an MBA from Harvard Business School and began a career in consulting with Ernst & Young in Boston and then with McKinsey..
I don’t need to be the fastest…
Apr 22, 2015 Todd Brown
I don’t need to be the fastest guy on the ride, I just want to ride with people that are getting faster.
2 things all champions know
Feb 26, 2015 Todd Brown
All champions know exactly what they want. They can see it, taste it, feel it, touch it, hear it. What they want is crystal clear. More importantly they know why they want it. No matter how gnarly the challenge if the why is big enough, the how always presents itself. When the champion arrives..
Why road racing makes you better:
Feb 23, 2015 Todd Brown
If your training is pretty good, you will get dropped… and lose minutes, you won’t even be able to see the leaders. If your training is excellent, you will finish in the middle of the pack… but you won’t be on the podium. If your training is outstanding, if there’s nothing more to do, add..
My 1 leg vs his 2 legs
Feb 19, 2015 Todd Brown
The large man I roll past mutters “1 of your legs equals both of mine”. I bit my tongue, it was more like his belly was 3 times the size of mine. When it comes down to speed on a bike a lot of it simple math and physics. Want to go faster, lose weight. It’s not..
4 Mistakes To Avoid When Ordering Custom Cycling Gear
Oct 02, 2014 Todd Brown
Are these 4 Mistakes are costing you time and money? 1. Bad art. .jpg, .png, .doc, etc are not the formats your manufacturer needs or can ultimately use. What you need is Vector Art, and those files are going to end with .ai or .pdf. Note, saving a .jpg as .ai does not make it..
How Do You Know Your Pricing Is Right?
Sep 23, 2014 Todd Brown
Recently, a very good customer asked me to match a competitor’s ridiculous deal on cycling clothes. While I appreciate the opportunity, let’s face it these requests can pop your balloon. Confident in my product and service, I stuck to my price for the simple reason that if I go down that road inevitably it’s the..
Growing Cycling By Design
Sep 06, 2014 Todd Brown
We love riding bikes. Love it. We’re doing all we can to grow the sport. We invite others to ride with us. We teach the new riders what it’s all about. We put on fun events – rides and education. We create fun retail apparel to share the love. We scour the globe for great..
How To Value The Real Estate On Your Cycling Gear
Jul 12, 2014 Todd Brown
We get asked all the time, “How much should I charge XYZ to be on our team gear?” This question implies cash, which is always good. Truth is we all want as much as we can get – sponsors and teams. So let’s get it. Anybody asking for sponsorship needs a plan to answer these..
For The Record
May 15, 2014 Todd Brown
Lately, I’ve been getting a lot of inquires and referrals from outside the cycling industry. For the record, as much as I think we are in the bicycle business, and as much as all our biz dev is directed there, the majority of our business is serving up delicious promotional products for our long time..
Chris Carmichael: What I Learned
Jan 15, 2014 Todd Brown
When I planned this years SoCal Cycling Summit I was truly excited to have America’s best known cycling coach on board: Chris Carmichael. As the event neared, and more and more negative press came out regarding Lance, I was a little worried. Some sponsors didn’t want to be involved because of the association between Chris..
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