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Let’s Make Some Noise
I love Vuvuzela’s… at Formula 1 Racing, World Cup Soccer and now bike racing. The Path handed them out at Over The Hump and they were a huge hit!
Caution: Our brand owns this event
“Caution” tape is a great way to own an event. Promoters are often in need of the tape, and will willing use your tape with your brand at little to no cost to you.
Report from Stage ll of Amgen Tour of California
Descending to Palm Springs from the high mountains was pretty cool, and then it was hellishly hot. How hot? While gasping for air, I noticed an unusual sensation in my mouth. My teeth were warm, not hot, but definitely much warmer than 98.6. The records show it was 115 and climbing, and we still had..
Matt’s Bad Habat
Trevor and I loaded up for a mancation, to ride and race the Whiskey 50 in Prescott, Arizona. My buddy, Matt Wenger, is ballsy enough to take action on something I had only threatened to do. He bought a Sprinter, big deal you might say. It’s a really big deal, because he put his creative..
Musk also quipped, “Apparel sales are going really well.”
It’s official. Tesla has returned its first profitable quarter after 10 years in the business, following promises that it would be in the black in 2013… details here What’s really official is that Tesla is cool, and because it’s cool the closing remark of the article makes sense: Musk also quipped, “Apparel sales are going..
Unique = Memorable = Desirable
Events with memorable memorabilia make more magical memories. VisionQuest and CountingCoup are two epic mountain bike events. Massive climbing and rugged terrain challenge the riders, and those who finish are rewarded with coup feathers. The event also goes old school with a chalk board to track the top 10. The Belgian Waffle Ride goes pro..
Is your crew part of the crew?
Sure the team looks awesome, but we’ve got a long way to go in cycling in terms of branding the support crew. Look at F1. Wow! Let’s get the sponsors a lot more play by kitting up the rest of the crew – parents, lovers, friends, sponsors etc. Imagine the splash to be made at..
Custom: from Concept to Completion
Going custom is a process. We do our best to make it fun, easy and satisfying… kinda like a good date. In this example, we went first with standard bottle opener shape and the customer’s bolt pushing out the side. The customer wanted to see a hex design next – representing a six-sided bolt. The..
Print still counts
Social media is awesome, but… it’s hard to get in front of the shoppers actually in the bike shop it’s hard to pick up and take home it’s hard to put on the fridge door and remind yourself to eat well it’s hard to tape above your bike and train with a reason Print still..
What’s on your shoulder?
The shoulder area of a jersey is one of the very best places to have your logo, and often easily overlooked in design. Here, Seth did an excellent job of maximizing the opportunity from both the front and side view.
