PREAPARING TOGETHER
ONE OF THE MORE FUN THINGS we can participate in is preparing for the A race together. From the cold morning meetups, to the long chats about…
… how it’s all going to go down.
This time.
I was thinking about that today because I’d massively discounted Surfgirl’s insistence that we not only cook all the meals at the big family reunion…
… but, we’d bring all the food for 40ish people for 3 days.
The van groaned whole way.
Our son pointed out…
… Dad you don’t care about food, you eat sardines and beans from a can.
He had a point.
Which is not the point.
The point is what I witnessed the last 3 days…
- · slicing
- · cutting
- · cooking
… preparing anything together is a socially beautiful and bonding thing.
Which is why we love getting into the nitty-gritty of race prep…
- · training
- · geeking out on equipment
- · hashing out all the logistics and travel
… almost as much as racing.
Sometimes, all times?, even more than pinning on the number and towing the line.
===
165ish lbs 12.7%
7ish hours sleep
700ish anti-oxidant level
not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
168/171/-3 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
THE CAVE
THE ANALOGIES we come up as endurance athletes can be so disconnected from reality because, if we're being totally honest...
... it's hard to explain to the uninitiated.
Let alone those closest to us.
They're things only we understand, and as soon as we hear it, we're like...
... Yeah, totally!
I thought about this today as we dropped into one our weirder family traditions...
- from 5 on up to 78
- wiggling into the openilng
- crouch crawling the first 30' in pitch black
... slithering down into Harris Cave.
Once we're far enough in, the lava tube opens up into a cavern, then...
... pinches down again for another cramped effort.
Before opening up to yet another cavern where we can stand and feel slightly less threatened by claustrophobia and...
... whatever might be lurking down there to get us, should our lights fail.
Which is analogous to ...
- forcing ourselves in
- adjusting and relaxing in the darkness
- before doing it all again to find out how far we can go
... the pain cave we all love and loathe.
===
165ish lbs 12.7%
8ish hours sleep
700ish anti-oxidant level
not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
169/171/-11 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
LIFE IS PRECIOUS
TAKING RISKS these days ain’t what it used to be. Most of us live close to civilization. If we were to take a tumble, emergency medical services…
… would be helping us, whisking us a away.
Within minutes.
I thought about that, plummeting down a lonely dirt road in the middle of nowhere.
Life and death.
About 90 years ago, my relatives were working a sawmill they’d built (see pic).
A young cousin was manning a large log,
the timber bucked,
catching him.
His leg was gashed.
The others gathered to try and help…
- · 50 miles to town
- · horrendous dirt roads
- · no communications, no helicopters
… but there was nothing they could do.
He was dead in minutes.
Prior to stopping at the sawmill site,
I gotta ping on my cell phone.
Service is spotty at best out here.
Our daughter had gone into labor,
they’d easily made it to the nearby hospital,
doctors and nurses and all the supplies were ready.
===
Update: mother and baby are happy and healthy!
===
165ish lbs 12.7%
8ish hours sleep
700ish anti-oxidant level
not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
167/168/-2 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
THE DIFFERENCE
KNOWING THE ORIGIN of things can be empowering if we can tie it into who we are and how we operate. But, in today's connected world...
... it's easy to operate unconsciously.
Asleep.
Which is why I've sold my rather large extended family on the virtues of trekking...
- no cell service
- rustic cabins
- tents
... out to the homestead.
Land my great great grandpappy lived on for 3 years to secure the title...
- where my grampa rode out the Spanish flu epidemic
- where my dad spend his summers cowboying
- where I spent a few days every other year
... over 100 years ago.
Some of the distant cousins still ranch,
most of us are city slickers.
Soft.
Unacquainted with the land.
How it...
- feels
- smells
- sounds
... when we're living unplugged.
You know what I'm getting at right?
The feeling we have when rolling with a group,
talking and sharing...
... because plugging in would distract from the experience.
Living.
===
164.4 lbs 12.7%
7ish hours sleep
700 anti-oxidant level
√ Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
171/193/-23 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
LOOKING BACK AT TRANSFORMATIONAL
[as I prep for my A race, I thought I'd look back how I felt the last time I did it, in 2022]
IT'S NOT FOR EVERYBODY, but it might be for you. I came across this concept a bunch of times over the years. It never really sunk in until I heard it stated like this...
... I increased my volume a lot.
Yeah, we've all heard that. However, what followed hit deeply into my thought process and ultimately my training...
... It has been transformational.
Who doesn't want to transform their training?
Let me pause right here.
It might not work for you. The main reason is the timing of life just isn't right. For me, it's working...
... because I now have the time.
When I had less time, and less focus, a big week for me was about 12 hours...
... an average week, about 8.
These days, in fact this year, my biggest week ever has been 20 hours...
... the last four build weeks have averaged nearly 15, and 12 the rest of the year.
That's nowhere the 20-30 hours most pros put in. In fact, it's a challenge during this build session before Leadville. Frankly, I'm happy in the 12 range. Plenty fit...
... by making my average week equal my formally biggest week.
https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r
In the end, it's about doing all you can do...
... a topic I cover in the 2nd chapter of my book.

Which is free, just cover the shipping and handling.
https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r
===
164.4 lbs 12.7%
7ish hours sleep
700 anti-oxidant level
not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
175/223/-49 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
BAKING CAKES
HOW DO WE KNOW it's time to bring the high volume phase to an end, when preparing for the A race of the year? It's a lot like baking a cake...
... at some point we gotta put it the oven.
And, wait.
If we stretch out the build phase too long,
we run the very real possibility of over cookin' it...
... winding up burnt.
Crispy.
If we stop too far out from the A race,
well, then our training ingredients...
... might never rise.
Leaving us flat.
I'm sure there's some real science we could tap into,
or the wise voice of a trusted coach.
Barring those options, I lean toward...
- feeling exhausted
- not wanting to get outside
- residual, never-receding muskul pain
... as my top indicators.
I'm officially there.
Couldn't come at a better time.
I'll be spending an extended weekend...
- mainly talking
- hanging out
- relaxing
... at the family reunion.
Oh, that cake analogy...
... now is the time to give the training into deliciousness.
===
166.4 lbs 12.7%
7.5ish hours sleep
750 anti-oxidant level
√ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
170/201/-32 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
IT'S NOT ENOUGH TO BE STRONG
THE TOUR DE FRANCE took a big tumble today. Jonas, running in 2nd place, a previous winner and excellent bike handler failed to navigate a very tricky turn...
... and broke his clavicle.
Sucks.
Before the news hit, enlightening us all to one potential factor in causing him to go down...
... I was already thinking about why some crashes happen.
More importantly, why some hit the deck and shatter, while others...
... pop back up and keep racing.
My thoughts were self-centered of course.
The effort to do hundreds of...
- pushups
- pullups
- squats
... building up my body's ability to handle what is thrown at me, late into a ride or race?
It feels like it is,
as I feel in complete control 5 hours into a stout offroad ride.
At the same time,
am I putting body in a state where it is more likely to bend vs break?
These thoughts were going through my head as the skin and bones Jonas was clearly in massive pain.
Then, I heard the unthinkable.
After traveling hundreds of kilometers from yesterday's race to today's,
arriving very late in the evening...
... he was awakened for a drug test at 2am.
No matter what we are doing to keep our bodies in top shape to handle the demands of racing...
... missing sleep when we are already exhausted is a formula for disaster.
===
164.4 lbs 12.7%
8ish hours sleep
730 anti-oxidant level
√ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 100 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
174/228/-55 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
WHY, IT'S ROUTINE
IN THE QUEST TO SQUEEZE IT ALL IN, we learn to develop and rely on routines. Do something consistently, and it becomes rote. Boring in the sense that...
... we don't have to think about it.
Saving us all kinds of mental energy, as well.
Here are a few examples that made today's ride, much better.
20 minutes into my 2 hour sprint to meet Smiley, I felt my rear tire losing a ton of air...
- added air with CO2
- noticed a leak
- plugged it
... took less than 60 seconds to diagnose and repair.
Thought I'd better text him to confirm my ETA, and noticed I'd left my phone at home.
Doh!
But, I have a reputation for being on time and it's routine for me not to wait, so...
- I pressed on
- arrived at Cook's at 9
- didn't see him there, waited 2 minutes at the trailhead
... and we blasted the climb together.
Mostly together,
he always starts out hotter than me,
becoming my top rabbit to chase and pace.
When I rolled up to the general store for my Saturday fix, 4.5 hours into the ride, parched and empty, without my phone to pay...
- popcicle
- Mexican Coke
... I didn't have to beg, because they know my m.o. and that I'm good for it.
And, that's just a smidge of routine evidence for operational mastery.
Carry on.
Oh, and in case your wondering...
- a mini tool
- 2 CO2s + 1 nozzle
- Dynaplug RacerPro (4 plugs)
... what's in my mini raceday bag.
https://pedalindustries.com/products/pedal-industries-mini-raceday-bag-2-0-isd
===
166 lbs 12.7%
8ish hours sleep
580 anti-oxidant level
none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
none todayLower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
178/263/-86 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
>
PRUNE, FOCUS, EXECUTE
HOW WE ARRIVED AT OUR CURRENT LEVEL OF COMPETENCY is a matter of choice. And, that's the challenge. In a world where we can do anything...
... it's easy to reach the end of the day having done nothing.
We know better.
Starting with pruning the options...
- uplifting
- challenging
- beneficial to others
... leaving only the good stuff.
Then, we focus...
- attracting
- believing
- feeling
... with the blinders on, seeing only our end goal.
Executing daily...
... continuously improving.
Very nice you say,
but make it practical.
Ok.
Here's an example.
I really enjoy racing and riding my XC mountain bike.
Knowing that, I've built up a race-ready rig...
... and taken it to the next level.
Most recently, that meant rebuilding the suspension...
- removing the Brain
- replacing a bunch of parts
- and all new lubes and fluids
... which now is supremely supple and plush, fork and shock.
When we are unwilling to prune, focus and execute...
... we are in our comfort zone.
The case there would be comfort with absolute crap vs...
... demanding the best performance we can aquire.
Got it?
===
165lbs 12.7%
7ish hours sleep
610 anti-oxidant level
none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
none todayLower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
161/169/-9 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
IT'S NOT BRAIN SURGERY?
AT A CERTAIN LEVEL, the set up of our equipment is highly personal. The reason is simple, we are putting in a massive amount of time. And, the minutest adjustment...
... can muck it all up.
A lot.
Leading to anything from a niggle to a...
... Screw it, I'm done with this sport.
So it was with great care that a swapped out my cleats today.
They weren't completely warn out, but they were a little sloppy and replacing them now vs a week before my A race seemed prudent.
I scrubbed up...
- pictures had been taken of the current position
- the area around the cleats taped off
- tools and lube lay at the ready
... put on my operating apron.
The procedure went as expected,
no complication.
The patient was warned to take it easy the next few days,
and expect to feel some initial discomfort.
Physical therapy, in the form of bringing a torque wrench on the next few rides, was presribed.
Like the idiot I am, I promptly headed out for 90 minutes and a fair amount of climbing...
... stopping for many adjustments.
Got close to the old position,
gonna take a few more rides to reach nirvana.
PS... if this seems dramatic, or overkill, blame my dad burning this lesson into my young impressionable mind. his first lawyering job was as a malpractice attorney and the first case was defending a doctor who cut off the wrong leg.
===
163.6 lbs 12.7%
7ish hours sleep
6800 anti-oxidant level
√ today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
164/192/-28 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
I SCREAM
DURING THE LARGEST BUILD PHASE, the miles and hours are waywayway bigger than our norm. It can be daunting, overwhelming...
... we need a reward.
Beyond kudos.
Something to see us through.
Which is exactly what I was thinking today,
halfway through what will like be my biggest week of the year.
Building for Leadville.
The route would be much longer than my usual Dirty Wednesday...
... and it hit my like a icy bolt from the Silver Surfer.
If I stayed on the pedals,
I'd have time to stop by the General Store.
A hundred year old building I usually only visit on Saturdays.
The point being...
... the always have the best selection of Mexican popsicles.
I was flooded with a memory of my dad, and his favorite saying...
... I scream, you scream, we all scream for ice cream.
And that was all I needed to get me through the summer heat.
Today.
What will it be tomorrow?
165.4 lbs 12.7%
8ish hours sleep
730 anti-oxidant level
√ today Upper Body: 110 push ups, 22 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 110 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
167/217/-50 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
THIS IS 'A' SUPER COOL CAT
MOST OF US DON'T KNOW THE HISTORY of the famous group rides. I'm not talking about the one 5 locals started a couple of months back...
... I'm talkin' the legendary loops.
And, their morphing iterations over the years.
I was reminded of how our heralded TMWC...
... took it to the next level by adding some extra credit.
Called the A loop.
About 10 years ago, Super Dave Koesel made a great suggestion.
We should add on to the ride.
Why?
So we have something to do vs waiting for the guys at the regroup.
It took us a few iterations,
carving our way through a neighborhood,
adding on two punchysprinty climbs.
Finally, we had it perfected,
arriving just in time to meet the crew...
... and keep rolling full gas.
Plus, since we had just started cracking the hour on the original TMWC, back then...
... now we had an updated hour goal.
We've hit it on the A loop multiple times,
even got closer than we've been lately today, 1:02:54 (for me)...
... could it be because Super Dave was back in town, after years of being gone?
===
ICYMI... Super Dave is an aero genius... Remember when 3T came out with their aero gravel bike, years before that was a thing?... yeah, that was Dave's project.
Here's a link to his current company... look to see top secret versions of these bikes at the Olympics.

===
167 lbs 12.7% (I keep telling myself I'm 10lbs over goal because of all the strength work, but we all know it's because
7ish hours sleep
580 anti-oxidant level
none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 10 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
166/216/-50 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
THAT SONG!
WE AIN'T SERIOUS if we don't have a our own battle song. The one we can count on when...
... well, all the time.
Could be a playlist.
Mine, current fave for firing up...
... Born To Run, Frankie Goes To Hollywood version
On repeat.
Now Chuck shared a forgotten gem with me for raceday...
... Kickstart My Heart, by Motley Crew.
Surfergirl on vacation...
... Don't Disturb This Grove, by The System
To get pumped for motos in the desert the kids loved...
... Animals, by Nickleback
When I head off to the pearly gates, my beatbox will be humming...
... Low Rider, by War.
What's yours?
===
166.4 lbs 12.7%
8ish hours sleep
5900 anti-oxidant level
√ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
159/181/-22 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
IS IT THE EFFORT THAT COUNTS?
WHEN TRAINING FOR THE 'A' RACE, if we're really all in, it's imperative that we prepare by doing the work demanded by the course. That means we have to nail the pace...
... we can sustain.
Or do we?
Lemme splainit.
Say, I'm training for a punchy event with lots of power climbs...
... short 1-5 minutes, repeating.
I could do intervals at a specified power output...
... or I could go for the burn I know I can barely handle for 1-5 minutes.
Or, take my upcoming Leadville MTB race, I know the pace I need to sustain to meet my goal finishing time.
Training the effort required...
... is part art and part science.
The science might say we need to put out an average of X watts...
- getting over a steep, short pitch
- hustling to catch a group
- tucking a long downhill
... the art is knowing when to go above or below the power needed.
Being intimately aware of the effort > callous commitment to pace.
===
165 lbs 12.7%
8ish hours sleep
640 anti-oxidant level
√ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 100 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
163/209/-46 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
THIS IS POLARZING
THE DEBATE RAGES ON, whether or not polarized training is valuable for the unwashed or is it just for the uber elites putting in bigbig hours. To really get a grasp on the argument...
... let's look at from other perspectives.
Take marketing.
In marketing, we tout what makes us special, unique, desirable...
... while pointing out the enemies of our awesomeness.
For example, when it comes to bags I might communicate dome bags with everything piled inside are just complete trash and chaos...
... where as our RaceDay bags make raceday smooth, easy and successful.
In politics, the party we align with makes the others out to be stupid, incompetent and evil...
... where our party is full of benevolent geniuses.
It's the same with...
- religion
- sports teams
- abortion, climate change, guns, borders, etc
... topics never to be brought up at Thanksgiving dinner.
What does this have to do with training and us?
I'm just trying to set the stage....
- too much time in tempo
- not enough aggregate training
- inadequate or non-existent recovery
... polarized training has enemies, too.
I was thinking about that today,
because I had a great day with the fellas.
Here's how I set it up...
- Monday Z1
- Tuesday romping group ride, all zones all out
- Wednesday high Z2
- Thursday low Z2
- Friday Z1, barely tapping the pedals
- Saturday, 6 hours at Leadville pace with nearly 2 hours at threshold or above
... finishing the final ride, feeling pretty darn good despite 9000' in 80 miles.
If you disagree...
... then, I have succeeded in providing you some polarizing thoughts on polarization.
===
165.4 lbs 12.7% <- this blubber has got to go!
7.5ish hours sleep
600 anti-oxidant level
none today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
167/241/-74 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
IT'S GOING TO BE HIDDI
TRAINING FOR AN EPIC ride or race is always tricky. It's so easy to over do it on the preparation when we want to be confident that we are ready...
... to go the distance.
Battle hardened.
So, when I put together tomorrow's route and added...
... It's going to be hideous.
I had to ask myself...
... What the heck are you thinking?!
This goes against my plan to prepare for Leadville this year by staying under
- 5 hrs
- 8000'
- 80 miles
... fresh and not torched.
Aiming for more power,
and efficiency.
We're going to over every one of those metrics tomorrow,
plus it's a group of hitters and we'll be hitting it.
Yes, I could pull the plug,
or just not show.
But, who are we kidding when we say stuff like that?
(Hideous rides call to my soul. How 'bout you?)
===
164.4 lbs 12.5%
7ish hours sleep
680 anti-oxidant level
none today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
152/152/-1 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
WHAT WE ARE
LOOKING WHERE WE WANT TO GO takes great discipline. Not to be distracted by the lady in the red dress is...
... a skill that deserves mastery.
It's not easy.
Time and time again, ripping the course, we have to ignore the obvious perils and...
... stay focused on our goal.
Going as fast as possible,
error free.
Oddly,
limiting our vision to the best path forward is relaxing.
Calming.
Requiring less energy.
Ultimately, a heckuvalot faster.
So, we practice the skill all the time and when we have those Oh shift! moments...
... we forgive ourselves, and reset.
Perhaps the great Emerson said it best...
... What we are, that only can we see.
===
164.4 lbs 12.5%
7.5ish hours sleep
530 anti-oxidant level
√ today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
90/98/-8 per Strava
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
>
THE SLIGHT EDGE
BECAUSE WE USE OUR GEAR every day, we don't always notice the performance is degrading. It's gradual, and we are...
... more concerned with our own numbers.
But, the gear matters.
If we remember anything from the dominance of Team Sky it's...
... marginal gains.
They matter.
Not necessarily individually,
collectively they stack and become game changers.
So are the marginal losses.
I share this as a cautionary tale.
While in Park City a few weeks back,
bombing miles and miles of sweet single track...
... my fork went from finicky to very funked up
My pal Chad helped me get it working enough to enjoy the trip.
As soon as I returned, I rang up the local suspension whiz Mike and gave him the situation.
He ordered parts from Sram to rebuild and improve the fork by replacing the Brain.
Simple enough,
and 7 weeks before Leadville.
Dropped off the bike Monday, planning to have it back for the weekend and continue to perfect my oneness with my steed.
Hey Todd.
Hi Mike.
We gotta small problem.
Uh-oh.
Sram sent the wrong parts.
Dang.
Yeah, it's gonna be another 10 days.
Is the suspension torn to pieces?
Yes.
Ok, I understand.
Now, here's the part we all need to understand...
- we need to stay on top of the maintenance
- allow plenty of time for parts to arrive
- and for the mechanic's schedule
... in order to have the slight edge we need on raceday.
===
165.8 lbs 12.7%
8ish hours sleep
530 anti-oxidant level
√ today Upper Body: 125 push ups, 25 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 125 ATG air squats and 20 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
91/103/-10 per Strava
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
2026 TUESDAY MORNING WORLD CHAMPIONSHIPS WERE LIT
ABOUT THE MOST FUN we can have is upping our game for the weekly group ride. The good ones all have memorable names. Just saying them sparks...
... anything from fear to fun.
Like The TMWC.
A ride we started 24 years ago...
- 30+ riders every Tuesday at 630
- most wearing the ride's kit
- with an annual throwdown
... and is still ripping today.
Today wasn't any ol Tuuzdee...
- the regulars
- the outta towners
- the first timers hoping to hang on
... it was the unOFFICIAL 2026 Championships.
4 categories...
- Women
- U35
- U50
- U100
... racing for glory.
Bragging rights for a year.
The course has never changed, but...
- fullgas from the start
- even paced 'till The Wall
- saving it all for the Corkscrew finish
... the raceday never plays out the same.
Today unfolded with bouts of massive power,
dropping to conversational,
and back at it.
The only thing that was the same was Alessandro...
... pulling off the first Threepeat.
He was so far off the front the camera crew mistook him as some cat who happened upon the course...
... except he raced up The Wall with god-like speed.
Put over a minute on lil' ol' me,
and nearly everyone else.
Insane.
Priscilla crushed the women's field,
snatching longstanding, legit QOMs.
It's not all about the wins, though.
Juan was voted most-improved,
and Eric picked up rookie of the year.
These aren't participation trophies ...
... they represent outstanding effort, week after week.
Congrats to these cats....
Overall
Alessandro
Kody
Andrew
Women
Priscilla
Maria
Vi
U35
Andrew
Eric
Scott
U50
Kody
Drew
Alfredo
U100
Alessandro
Rob
Mani
Still reading?
Wondering how we pull it off?
Our 4 rules are key...
- Leave on time
- Obey the law
- Make a friend
- Have fun
... plus, always be inviting.
https://pedalindustries.com/collections/2024-tmwc
Use Promo Code TMWC2026 To Save 20% On The Gear
===
166 lbs 12.7%
8ish hours sleep
640 anti-oxidant level
none today Upper Body: 90 push ups, 18 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
90/100/-10 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
WHO HAS THE BEST TdF ANALYSIS?
THERE ARE A LOT of professional pundits pontificating the particulars of each stage of the Tour de Frants. Then, there's the amachurs. Us handlebar hams...
... handing out our homemade takes.
Who's best?
Certainly it's not Velo's...
Jonas Vingegaard was left choking in Pogi's exhaust and came to the line two seconds back after the 1.7km hilltop kick to Les Angles.
... latest retarded hyperbole.
Cycling News' take...
A devastatingly-long and sustained acceleration by Tadej... with a two-second advantage.
... wasn't much of an improvement.
Jonas said it better...
It's a shame, of course. But when we started the Tour, we expected to lose time... so it's a good starting point that I'm tied on time with Tadej.
... and more accurately.
But, he's not selling ads for eyeballs.
My eyeballs and ears like to take in...
- Chris Horner for pointing out the knucklehead moves of the day
- Lance's podcast for the entertainment
- GCN's breathy and breasty euroness
... if I have the time.
And then there's NBC's crew...
- I do feel for Brent and TJ having to educate the unwashed with silly cartoons and goofy bets
- No way I could ride the sissybar like Christian or do the man on the course stuff like Steve
- Amid correcting, Bobke does a good job as the straight man
-
Phil may miss a few deets, but that voice is still gold to me
... collecting a solid paycheck.
Nothing wrong with that.
For actual, pure analysis...
- concise
- relatable
- insightful
... I think Tom Danielson does it best.
He delivers it via blog, vlog and podcast.
You're probably thinking Nice job taking potshots at people just trying to do their jobs...
... to which I'll counter, I'm grateful we have so many real human points of view vs the AI slop sure to come our way.
Links to Tom's work:
https://cinchcycling.cc/blogs/news/tour-de-france-stage-3-tadejs-boxing-match
166 lbs 12.7%
8ish hours sleep
610 anti-oxidant level
√ Upper Body: 90 push ups, 18 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
87/81/5 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
WHAT ABOUT WHEN IT'S NOT WORKING
MOST OF US have a test course, a segment that is our fitness barometer, where we lay down a valiant effort, then upload it...
... to see where we're at.
Sometimes years of data points.
When we're prepping for the A race we'll hit it hard.
The results are instructive...
- PR'd it
- on track
- woefully wanting
... from elation to devastation.
Gratefully, it's usually good and confirming info.
But, what about when it isn't?
Like my Leadville prep test up a similar climb to Columbine...
- 1:10 in May
- 1:14 in June
- 1:15 in July
... which is honestly, quite discouraging?
The May effort I was waiting for my friends,
in June I was chasing all the way,
in July I went alone.
July's effort was the shortest
June's was much longer,
May's the longest.
Big takeaway...
... my fitness is going backwards.
So, find the positives...
- I'm descending better than I have since the TBI
- the nutrition plan seems to be on point
- the bike is nearly complete
... and make adjust ments.
I still have 7 weeks to turn it around...
- stop shredding my legs with weight training
- get back to throttling Saturdays
- stack the Zone 2 miles
... and I have some definite ideas on how to do that.
Will it work?
I dunno.
What won't work is quitting.
Thoughtful, calculated perseverance is always the right answer.
===
165.6 lbs 12.6%
7.5ish hours sleep
580 anti-oxidant level
√ Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
88/87/1 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
HALF THE FREEDOM
WE KNOW where the 50% mark is on the course. The distance. The estimated time it takes to get there. The food we'll need to arrive and...
... finish with good energy.
But, is that enough?
Knowing vs doing,
totally different things.
The first half of 2026 is gone.
For some, it flew right by.
Others...
- bored
- unengaged
- beset by challenges
... had a different experience.
We are free to stay the course, or...
- 10x goals
- Committed mindset work
- Severing whatever is holding us back
... recalibrate and blow everyone's minds (ours included).
God, bless America.
===
Nowza good time to crack that journal open and document the amazing things we've accomplished to date.
What I'm studying: The works of Neville Goddard
Let's rip!
===
164 lbs 12.6%
8ish hours sleep
530 anti-oxidant level
none today Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
88/88/0 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
GUITY AS CHARGED
THE EVIDENCE IS OVERWHELMING, there is no defense for the flagrant violations of society's norm...
... we've got a problem.
And, we don't care.
It's who we are...
- city limit sign? let's race
- KOM within reach? let's race
- event 700 miles away? let's race
... we're constantly on the lookout for our tribe.
We rarely watch sportsball,
we'll watch a TdF stage start to finish.
We do find comfort in the couch,
after an absurdly long day outside ripping.
We do devour ice cream and cookies,
but only when the calorie deficit is irredeamable.
We aren't normal...
... we're race junkies.
===
If that resonates,
you might want this shirt,
which I'm pretty sure we priced wrong at $20.
https://pedalindustries.com/products/race-junky-classic-t-shirt-fe
I'll fix the price after the holiday.
https://pedalindustries.com/products/race-junky-classic-t-shirt-fe
===
165 lbs 12.6%
7ish hours sleep
680 anti-oxidant level
√ today Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
89/96/-7 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
BROKE OR BROKEN?
IT'S AMAZING what we're willing to put up with. I suspect it's just in our nature and probably why...
... we thrive at the endurance game.
We tune it out.
And, here's the dill.
Pretending things aren't the way they are...
... can be demoralizing.
Yesterday, I had my cracked front windshield replaced on the van.
It wasn't huge,
but it was slowly growing,
ever since our trip to Sea Otter.
Neighbor Rick came out to chat and asked me why I replaced it.
Honestly?
Yeah.
It was making me feel poor.
The thingaboutitis, if I'd had the rock chip fixed immediately...
... the cost would have been minimal.
Which begs the question...
... what are we allowing to languish and bring us (our performance) down?
===
166.4 lbs 12.4%
8ish hours sleep
610 anti-oxidant level
√ today Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 150 ATG air squats and 36 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
90/104/-14 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
MY EXCUSE FOR NOT BEING ON PEPTIDES
THE TEMPTATION to tap the pharmacy is getting realer every day. Call it the effects of the human genome project or clever marketing...
... lotsa people on the train.
I've been surprised.
Just in the last month or so, some of my much younger (30s and 40s) and generally healthy friends...
- trimmer
- slimmer
- sexier?
... have let me know their results from peptides.
They aren't athletes who compete,
just dudes wanting a better bod.
My response is always the same.
Dang...
... I can't do that because I'm a racer.
I know...
- the likelihood of getting tested is practically nil
- the evidence of peptides disappears quickly
- the help they deliver is real
... but, I'll know.
So I push on in the land of...
- working hard
- eating clean
- getting rest
... and I'm quite okay with that.
===
165.8 lbs
7 hours sleep
540 anti-oxidant level
not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
not today Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
90/104/-14 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
RIDE WITH YOUR NEIGHBOR AS YOU WOULD RIDE WITH YOURSELF
EVERY NOW AND AGAIN we get an insight that touches our hearts and when we try and explain it to others they just don't get it. Not their fault. We just need an analogy...
... we can all relate to.
Try this one.
I'll do my best to share the change of heart I had recently...
- a homeless woman sitting on the corner of a busy sidewalk in front of a food court
- people, me included, waiting for the light to change
- ignoring her sad, red eyes like they didn't exist.
... it wasn't my finest moment.
We're all rich.
I'm on a stupidly expensive bike,
but no cash on me,
gazing ahead.
Ignoring the obvious hurt and loneliness.
I was ashamed...
... of my inability to see the once beautiful baby at my feet.
What would it have cost to acknowledge her?
And it hit my heart so hard...
... Love they neighbor as thyself.
Finally I got it,
and I'll do my best to share it with you.
If we really loved our neighbors as ourselves we might...
- be a little nicer, kinder more patient
- genuinely ask how they are, if they need a hand
- we might hold the bar a little lower or a little higher, out of love
... not the awkward, stumbling empathy that paralyzes us.
Genuine desire to help others as ourselves out knowing that...
- if we were raised differently
- made regrettable choices
- had terrible experiences
... but for the grace of God go I.
It reminds me of my good friend Todd Darley, a better Todd than I, who always rolls out with food.
One day we're ripping up Mulholland with a spicy group, gonna PR it...
... and Todd disappears.
Where'd you go?
Stopped to talk to the homeless hiker?
What?
Yeah, wanted to make sure he was okay. Gave him a bagel I had.
Last Saturday, a dude in a pick up with a trailer full of tools pulled up to me and Chad and flipped us the bird...
... I laughed and asked myself Now why would I do that? Having a bad day? PTSD from cyclists?
I'll never know that dude's literal problem...
... just hoping this change of heart stays with me forever.
===
165.4 lbs
8 hours sleep
630 anti-oxidant level
√ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
not today Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
88/91/-3 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
IS THIS CODDLING?
WE'VE ALL HAD to face the unbearable hot situations. Sometimes in training, others in a race. But, that's the thing...
... we've all had to face them.
That's life.
So, when the geniuses at Velo led with Extreme Heat Could Force Radical Rethink of the Tour de France...
... I sighed.
Stop the coddling.
They're professionals.
Then Surfergirl chimed in...
- 2013 Tour of California
- 4pm finish
- 114º
... But, remember Palms Springs.
We started early and rode the stage ahead of the pros.
Dropping down into the desert floor was like riding into a giant hair dryer.
Oppressive and awful.
My son and I staggered into a 7-11 and chugged giant Slurpees...
... finally lowering our body temps to be able to ride to the finish.
The pros came in and literally collapsed on the sizzling black and gooey tarmac.
She had a point.
It was horrific.
After wading through the Velo clickbait I discovered the "radical rethink" just meant considering starting the races at 9:30 vs the typical much later starts that finish in the hottest time of the afternoon.
You know the real tragedy isn't the coddling, it's that...
... I won't be able to go for an early spin and watch the race finish live.
I'm sure I'll find a "radical rethink" of my entertainment consumption.
===
163.4 lbs
9 hours sleep
690 anti-oxidant level
√ Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
89/99/-10 per Strava
What I'm reading: Path of the Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
MOVING THE COMFORT ZONE
IT CAN BE PERPLEXING to know a truth from personal experience, to share it because we care, and see it not be received...
... because it's scary.
Like ripping downhill.
I have a few friends who are training for a big event with me.
There will be a fair amount of climbing,
followed by a fair amount of descending.
None of it...
- steep double-track
- wide open hardpack
- a bit of chunky rocky stuff
... will give most mountain bikers any trouble.
Unless we're racing,
really going for it.
Even then, most will be fine...
... but, they could be so much better.
And here's the headscratcher...
... I can't get them to ride much harder trails in preparation.
They protest,
avoid,
skip.
Because I'm absolutely failing to ride home the point that learning to rip more challenging trails now...
- steeper
- chunkier
- twistier and slicker
... will move the comfort zone.
Moving the comfort zone means we are...
- more efficient
- relaxed
- calm
... saving all kinds of physical and emotional energy.
While others bog down with Oh shift! moments, we can turn those sections into...
- recovery
- relaxation
- moments of bliss
... something to look forward to, and potentially gain/make up time.
If we're into that.
I am.
You?
(Where else are we too fraidy catty to move the comfort zone?)
===
163.6 lbs
7.5 hours sleep
580 anti-oxidant level
none Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
91/114/-23 per Strava
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing
https://www.strava.com/athletes/10248
>
BUT, DOES HE REALLY CARE (NOW)?
ON RACEDAY it's fair to say nothing else matters but the race. The training, the fine-tuning, the sacrifices...
... they're all coming together.
We need to rip.
But, when it's all said and done...
... should anybody, ourselves included, really care?
Take a dude I heard about...
- inspired and helped millions of cancer patients to believe they had a chance
- single-handedly lifted a dying sport getting legions to pedal
- operator of a massively popular podcast
- successful investor and businessman
- father of five children
... does he really care that he's not recognized as winning 7 TdFs?
For all you haters that are now triggered, the unsubscribe button is above and below.
For the open minded, contemplating our own mortality and personal achievements...
- family
- race wins
- inspiring and helping others
... what would you prefer?
===
164 lbs
7.5 hours sleep
580 anti-oxidant level
none Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
87/93/-6 per Strava
What I'm reading: Path of The Assassin, Brad Thor
What I'm studying: The works of Neville Goddard, all things marketing
https://www.strava.com/athletes/10248
>
INNOVATION THROUGH IGNORANCE
IGNORANCE AND IGNORANT are such ugly words. And don't even speak ignoramus. Referring to anybody with those words...
... is just plain mean spirited.
Ain't gonna make ya friends.
Yet, the truth is, many of personal innovations come from ideas...
- never heard of
- never thought of
- never been exposed to
... we were completely ignorant to.
Here are a few of mine...
- swimming to control breathing
- lift heavy, low reps
- sprints for power
... that have helped improve over the years.
The swimming one I came up with on my own when training for Leadville in the early days. I wanted to control my breathing and keep my breaths deep.
The lift heavy, low reps I learned from one of the great Phil Mafetone books. He only pioneered Zone 2 training coaching Mark Allen to become the most complete and dominating triathlete of his era.
Lift heavy, low reps was also heavily preached in the fascinating book Underground Secrets To Faster Running, by Barry Ross.
Sprints for power came from the awesome Fred Duncan, a premiere track coach.
The idea that we are born to be athletic and should treat our bodies as such came through loud and clear in Christopher McDougall's book Natural Born Heroes.
I could go on...
- crusty old curmudgeons calling me out
- lessons learned through experience
- defeats whose sting was wicked
... but that's not the point.
The point is we've got to continually expose ourselves to new ideas and concepts and experiences in order to...
... keep innovating and growing.
Spiritually. Mentally. Physically. Socially.
===
1664 lbs
8 hours sleep
580 anti-oxidant level
√ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
88/102/-14 per Strava
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: The works of Neville Goddard
https://www.strava.com/athletes/10248
>
THE VISION BORED
VISION WHILE RACING isn't everything, but it's right up there with oxygen. We gotta breathe, we gotta see...
... to move forward.
I was thinking about that today while zipping down a twisty trail.
If I let my eyes start to focus on what's up close...
... my speed drops and I become much more reactive.
When I'm focused far ahead...
... I go much faster, slipping into a state of flow and things are magically easier.
The thing I was thinking about was my vision board.
Mulling over the things already accomplished, as well as what is in the works.
The vision board seems to work the same way...
... focusing on the outcome, not how I'm going to get there.
Some of you may be thinking Dude is nuts,
others nodding your heads That's right.
Either way, I'll leave you with this thought from King Salomon...
... Where there is no vision, the people perish.
===
166.2 lbs
8 hours sleep
620 anti-oxidant level
√ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
√ Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
89/108/-19 per Strava
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: The works of Neville Goddard
https://www.strava.com/athletes/10248
>
TUCK AND ROLL!
AERO. The term is like a science fiction blob that oozes it's way into everything, eventually killing everything in sight and taking over the world...
... with no end of it's pervasiveness in site.
Can we escape the creepiness?
The thingaboutitis, once we go slip down the aero tube...
- positioning
- equipment
- apparel
... it's almost impossible to stop.
That list falls short of the whackiness...
- hands on the mtb fork crowns at Leadville
- hydration bladders stuffed in front of jersey
- dropper seat post for bombing road descents
... which actually works.
I was thinking about that this morning as I crested The Wall, about 15 seconds behind the leaders.
Pedaling till I was spun out...
- butt hooked on end of saddle
- hands next to the stem
- chin on the Wahoo
- elbows in
- knees in
... I assumed the position (I'm not a butt on seat tube believer).
Would I, could I catch before the bottom?
Being on my lessthanaero gravel bike...
- spun out with gravel gears
- rolling shallow depth road wheels
- rockin' a well ventilated KASK helmet
... I needed every aero advantage I could get.
After rolling up on the 3 in between the two leaders...
... we rotated, taking short and speedy pulls.
It took forever to catch,
all the way to the final curve.
I'm already thinking about next week...
- actual aero helmet
- clean shave on the legs, face, arms(?)
- and, yeah, gonna bust out the Speedsuit
... what else I can do to improve my aeroness.
On my previous road bike, I clocked 51 mph...
... today's set up shows 47.4 mph.
Tuesday can't some soon enough.
===
168 lbs
7 hours sleep
580 anti-oxidant level
no Upper Body: 150 push ups, 30 pull ups, hand gripper, heel and toe raises
√ Lower Body: 100 ATG air squats and 20 split squats with 70lbs
89/113/-24 per Strava
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: Imagination, Neville Goddard
https://www.strava.com/athletes/10248
>
CUI BONO?
THERE ARE A LOT OF DEALS that get cut on the race course. Some are obvious, some hidden. Many between competitors...
... for money, glory and pride.
The worst deal of all?
Well, that depends on Cui bono?...
... Who benefits?
Deals between competitors kindasuck, but...
- hang on for camera glory
- work to stay in break
- straight cash
... we can usually tell who benefits,
and who pays.
No, the most insidious deals...
- staying up late
- backing off the finishing sprint
- starting the new diet "tomorrow"
... are the ones we cut with ourselves.
Because nobody benefits,
'cepting our competitors.
===
167.4 (Happy Fatter's Day - sheesh!)
8 hours sleep
580 anti-oxidant level
√ Upper Body: 150 push ups, 30 pull ups, hand gripper, heel and toe raises
no Lower Body: 100 ATG air squats and 20 split squats with 60lbs
85/90/-6 per Strava
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: Imagination, Neville Goddard
https://www.strava.com/athletes/10248
>
MY INSANE CULT
FEW OF US HAVE BEEN TO AN AA MEETING, but we've seen TV/movie version many times. Hi, I'm Todd and...
... I'm an endurance junkie.
Hi Todd.
When we come clean with the general population, Today I...
- swam 10,000 yards
- rode for 5 hours
- ran 20 miles
... they think we're crazy.
We're not.
The adrenaline rush of ...
- 60 miles an hour in nothing but lycra
- the swimmers blue mind
- the runner's high
... we need that hit.
Regularly.
This risks we take...
- sending it down the mountain
- running along into the cold, dark night
- impossibly holding our breath one more length
... would freakout any life insurance company.
These sensations of pushing well beyond normal, reasonable, safe...
... are often all that's keeping us stable.
In all sincerity, because the allure of the lottery and dulling our senses with substances is so very tempting and tragically treacherous...
... stay dangerous my friends.
The sane kind.
===
164.6
7.5 hours sleep
580 anti-oxidant level
√ Upper Body: 60 push ups, 20 pull ups, hand gripper, heel and toe raises
√ Lower Body: `100 ATG air squats and 20 split squats with 60lbs
86/98/-12 per Strava
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: Imagination, Neville Goddard
https://www.strava.com/athletes/10248
>
TODAY WAS A ROUGHIE
SOME BIG TRAINING DAYS are better than others. The reasons are myriad. Which means when it goes sideways...
... it's up to us to figure it out.
Like today.
I knew it was going to be a big day...
- 7 hrs
- 87 miles
- 10,500' of vert
... on Monday.
There are only 8 weeks to get our Leadville legs, and me and Let's Go need(ed) to do some simulation.
For me,
today,
I just never got comfortable.
Never felt that feeling of being on top of the pedals and...
... smoothly moving like a Singer sewing machine.
It was much more like a broke down pumpjack one might see in the hot and dusty oil fields of Bakersfield...
... in desperate need of lube and love.
Clunk.
Clunk.
Clunk.
I've narrowed it down to a few things...
- going too deep on Thursday after solid Tuesday and Wednesday
- rolling the gravel wheels vs road wheels on Friday's BRO ride
- hitting the legs with resistance Sunday-Thursday
... and I should know better.
I'm gonna add to that...
- probs too much tire pressure
- def hotter today than our last attempt
- carrying a third bottle to be safe on hydration
... some I can control, some I can't.
In the end, I think it really comes down to not being sufficiently recovered.
On a positive note, given the fatigue level...
... we averaged 12.7 mph with zero drafting over a similar profile to Leadville.
Not bad.
Not great.
But, we can work with that.
Oh, and I'm feeling quite extra speedy on the downhills.
Time for...
- In-N-Out burger, fries and shake
- some good sleep
- and a day off
... to set the pins up to be knocked down next week.

===
164.6
7.5 hours sleep
580 anti-oxidant level
√ Upper Body: 0 push ups, 0 pull ups, hand gripper, heel and toe raises
√ Lower Body: `0 ATG air squats and 0 split squats with 50lbs
89/113/-25 per Strava (someone's tired!)
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: Imagination, Neville Goddard
https://www.strava.com/athletes/10248
>
THAT TOPSECRET SECRET
THE IDEA OF A PUBLIC DECLARATION is not new. Lots of people have proclaimed they will accomplish X goal and gone on to do just that...
... because it works.
There is a hitch.
The haters,
the perceived haters,
hating the idea of haters.
There are plenty of famous athletes who have made the call and fallen flat on their face...
... sometimes by knockout.
Which is why most of keep our plans secret,
denying ourselves the power therein.
I'm onboard with that.
There is also power in keeping our intentions unknown.
Wherein lies another hitch.
If we're posting our stats with the Strava lords,
that might be considered a passive-aggressive statement.
Which begs the question...
... if we're keeping our mouths shut, do we keep our training private?
Personally, I'm open book on that, except for my top secret racing agenda which scrawled in code...
... on my vision board.
===
164.6
7iah hours sleep
580 anti-oxidant level
√ Upper Body: 30 push ups, 10 pull ups, hand gripper, heel and toe raises
√ Lower Body: `0 ATG air squats and 0 split squats with 50lbs
83/84/1 per Strava
What I'm reading: Lions of Lucerne, Brad Thor
What I'm studying: Imagination, Neville Goddard
https://www.strava.com/athletes/10248
>
IMAGINE THAT!
WHEN WE WERE CHILDREN, can ya even remember that?, we had tremendous imaginative powers. From games to friends to travel to faraway places...
... our lives were boundless.
What happened?
Did reality set in?
Did we set conditions on our dreams?
Did some kind old bag of wind tell us not to have our heads in the clouds?
The thingaboutitis...
... when we register for an event or race, all bets are off.
We've already imagined...
- the trainging
- the equipement
- the travel and accomodations
... to start.
More importantly, if we're really on our A game, and you and I are!...
... we can see the finish line, and exactly how we'll be at that moment.
Which isn't child's play.
It's actually...
- life
- business
- relationships
... how doers get it done!
As I'm writing this I'm reminded of the gloves I wore today...

and the shirt I'm wearing right now

This is gonna be a total marketing faux pas because we're neverever supposed to make too many offers, but...
... I imagine more than a few of you will want this reminder to Rip!
Order the Gloves, get the Shirt for FREE.
Use this code: LET'SRIP
https://pedalindustries.com/collections/lets-rip-buy-t-get-gloves-for-free
===
162.6
8 hours sleep
670 anti-oxidant level
√ Upper Body: 30 push ups, 10 pull ups, hand gripper, heel and toe raises
√ Lower Body: 30 ATG air squats and 0 split squats with 50lbs
85/91/-7 per Strava
What I'm reading: 7 Powers, The Foundations of Business Strategy, Hamilton Helmer
What I'm studying: Imagination, Neville Goddard
https://www.strava.com/athletes/10248
>
EMBRACING THE BURN, DAILY/OFTEN
WE'VE ALL FELT THE BURN. Some of us love it, some of us hate it. No matter where we are on the spectrum...
... the burn is coming for us.
Is it minimizable?
Maybe.
If yesterday is any indicator, I may have stumbled upon something.
For the last few weeks, I've been steadily increasing my ATG air squats.
From reps of 10 to reps of 30.
If you haven't done them lately, or ever...
- standing
- to full "ass to grass"
- to standing
... it's quite a shock to learn our trusty bottom half may not be as durable as we think.
When I started 10 burned,
then 20 really burned...
... the last 5 of 30 were a massive struggle.
Back to yesterday's hammerfest, when the burn came on it was like my body saying...
... Oh, we're gonna burn now. Buckle up buttercup, I've got this.
Rather than pulling the plug at the onset of burn, I embraced it and powered on.
Best I've felt in weeks/months.
Now, I'll be the first to admit it could just be that I was supertapered going into last weekend's BWR UT and I might just be having a good response to the taper followed by the 3.5 hours of racing across the high desert.
But, even if that's the case...
... the burn of 30 ATGs feels so good.
Gonna keep upping it,
apparently 100 is a thing.
(yes, on top of split squats and probably bringing back box jumps)
===
165.2
8 hours sleep
480 anti-oxidant level
√ Upper Body: 90 push ups, 30 pull ups, hand gripper, heel and toe raises
√ Lower Body: 90 ATG air squats and 18 split squats with 50lbs
85/96/-12 per Strava
What I'm reading: 7 Powers, The Foundations of Business Strategy, Hamilton Helmer
What I'm studying: Prayer, Neville Goddard
https://www.strava.com/athletes/10248
>
I CAN'T BELIEVE SHE TOOK ME BACK
IT'S REALLY HARD TO LET GO of something we love. The fear we won't get it back is legit. Yet, the opportunity of enjoying something new...
... is real, and tantalizing.
The known vs the unknown.
Once we move on, that thing we left behind might...
- forget about us
- reject our return
- change and move on
... it's risky.
No, Surfergirl didn't leave me or vice versa.
But!...
... I did leave my beloved TMWC (Tuesday Morning World Championships) for another ride: Wednesday Worlds.
The main reason, and it's very valid, waking up at 5am and rolling out in the cold, dark, pre-dawn was leaving me almost worthless for work the rest of the day.
The lesser reason, I was thinking the blazing intensity of WW would be a better work out.
Well, a funny thing happened when a downloaded the Tuesday vs WW data...
- significantly more time above threshold and VO2 max
- much higher average and normalized power
- and, the best, all my pals were there
... to smack me in the face!
For sure, it helped that the sun was up when I rolled out.
And, I was putting down power on the road vs battling dust, rocks and terrain.
The fellas were all welcoming...
... probably because they knew they'd dump me up The Wall and send me home with a good lycra whipping.
Gawd, I've missed this ride and these awesome cats.
===
165.2
7 hours sleep
480 anti-oxidant level
√ Upper Body: 30 push ups, 10 pull ups, hand gripper, heel and toe raises
√ Lower Body: 30 ATG air squats and 0 split squats with 50lbs
84/83/-9 per Strava
What I'm reading: 7 Powers, The Foundations of Business Strategy, Hamilton Helmer
What I'm studying: Prayer, Neville Goddard
https://www.strava.com/athletes/10248
>
GIVE ME 10 WEEKS
HOW LONG DOES IT REALLY TAKE to get into top shape for an A race is a question we'd all like answered. For an Olympian, it might be years. For us...
... we might have a few months.
Or less.
Depending on when we sign up, and the vagaries of life.
But, let's just say we are fitter than most,
not as fit as some.
Then our focus will be...
- long climbs or power climbs
- slogs into the wind or a million turns
- finishing in ones and two or a ripping bunch sprint
... more on race specific training.
Given a good baseline of fitness, my general rule is...
- our bodies
- our equipment
- our travel and logistics
... it takes 10 weeks to really sharpen the saw.
For me, aiming for Leadville on 8.15.26, I've got time...
... but, no time to waste.
And, so it begins.
===
164.6
8 hours sleep
580 anti-oxidant level,
√ Upper Body: 60 push ups, 30 pull ups, hand gripper, heel and toe raises
√ Lower Body: 60 ATG air squats and 0 split squats with 50lbs
81/72/9 per Strava
What I'm reading: Cry Havoc, Jack Carr
What I'm studying: The Search, Neville Goddard
https://www.strava.com/athletes/10248
>
THE PREPARATION/EXPECTATION EQUATION
DECONSTRUCTING OUR RECENT PERFORMANCE is critical for improvement. The longer we wait, the foggier our recollection. Details we were sure of...
... become memories full of bias.
It's natural.
Who wants to remember what went wrong, when we can glory in all that went right?
Other than screwing up yet another sprint for the line, nothing really went sideways for me at BWR UT.
And, if I'm being honest, Billy tested my legs on the overpass coming into to town. Whether or not he knew it, and I stayed glued through the the pain...
... I was hurting.
There are a few things that went really right...
- The chef's pasta the night before at Chef Alfredo's, with Danny and Lisa, was delish and just what I needed.
- The AirBNB I found at the last minute - a 3-bedroom house was perfect and the beds wonderful.
- The 8:30 start was a little too late to skip breakfast, so I went with my gut and mowed down a couple of chocolate Entenmann's donuts, half an apple, and a couple of cups of my trusty mushroom hot chocolate.
- I picked up Skratch Super High Carb and ran 6 scoops in my 2-liter pack and another 3 in one bottle.
- To stay ahead of cramps, I ate a Salt Stick chews.
- For the bike set up,
- Ceramic Speed chain held up really well to all the dust, even after getting doused with cold water by Smitty at the final aid station.
- The tire pressure was pretty low, 22lbs in back 20lbs up front. I rimmed out a few times over the random chunky stuff while in a paceline. That's always risky. But, I also felt like I was much more comfortable than other competitors who dropped off the group over time.
... the last was mindset.
Preparation vs Expectation.
I came in pretty rested having spend the previous 2 weeks on my MTB in Park City.
Because of the altitude, it was difficult to put in hard efforts of any meaningful time. Hours in the saddle were solid, but even a lot of that was spent ripping down hill.
I'd give me preparation a B, which was fine for a B race.
Knowing that, my expectations were quite low.
Here's the point...
... poor preparation with high expectations is a formula for frustration and a crummy day on course.
Whereas...
... awesome preparation with low expectations always makes for a fun race and often surprising outcomes.

===
163.6
7.5 hours sleep
580 anti-oxidant level,
√ Upper Body: 100 push ups, 20 pull ups, hand gripper, heel and toe raises
√ Lower Body: 70 ATG air squats and 18 split squats with 50lbs
82/74/7 per Strava
What I'm reading: Cry Havoc, Jack Carr
What I'm studying: Prayer, Neville Goddard
https://www.strava.com/athletes/10248
>
WHAT ARE YOU GOING TO DO ABOUT IT?
IF THINGS AREN'T ENDING UP as we'd like them to, the obvious thing to do would be dong something different. But, that can be a hard pill to swallow because...
... we're comfy and don't wanna change.
Hope isn't a strategy.
Or, a tactic.
So, even though I was hoping I'd be able to fend off the change with a few hundred meters to go at BWR UT, the mofo I'd been working with for the last 30 miles...
... stuck a shiv in my back.
There was nothing I could do.
Had no answer.
Surfergirl, bless her little beating heart, could see I was frustrated with myself and...
... accidentally twisted the buried blade.
What are you going to do about it?
I think it was an innocent, honest, loving, caring question due to the fact that she's seen me frustrated with something...
... then, draw up a solution and make it happen.
Truthfully, does it really matter if close out a racing effort by taking some cat on the line who I may never see again?
Not even.
What matters, to me, is that I execute the plan.
In this case...
... having something left at the end, to rip a fast finish.
The kool kids call that durability.
I call it having your shift together when it counts, which means I'll be needing to...
... wrap up long rides with sprints that sting.
===
164ish no scale
7.5 hours sleep
690ish anti-oxidant level, no scanner
no Upper Body: push ups, pull ups, gripper, heel and toe raises
no Lower Body: ATG squats and split squats
83/86/-3 per Strava
What I'm reading: Cry Havoc, Jack Carr
What I'm studying: Prayer, Neville Goddard
https://www.strava.com/athletes/10248
>
ARE YOU EXCITED FOR THE RACE TOMORROW?
THE NIGHT BEFORE any race is not a normal night. No matter how practiced we are there's always something different to our routine. Sometimes...
... we just make it up.
Why not?
It might work,
or not.
Surfergirl keeps asking me are you excited?
I wanna say yes,
and I know I will be tomorrow...
... about a millisecond after we start.
Until then,
my energy tends to be low.
Not depressed low.
Hybernation low.
Lethargic.
Slothy.
Trying to amp me up, she asks...
... have you looked at reg to see who's going to be there?
That's the kind of thing that...
- if I glanced at it now
- the night before the race
- when I'm trying to chill and sleep early
... would def keep me up and tossing and turning.
No, that's not my agenda.
I prefer to...
- lose all hope
- ditch all desire
- punt all pretense
... and shut 'er down with my favorite pint.
===
164ish no scale
8.5 hours sleep
690ish anti-oxidant level, no scanner
no Upper Body: push ups, pull ups, gripper, heel and toe raises
no Lower Body: ATG squats and split squats
81/70/11 per Strava
What I'm reading: Cry Havoc, Jack Carr
What I'm studying: Prayer, Neville Goddard
https://www.strava.com/athletes/10248
>
NOSTALGIA
WE ALL STARTED this endurance journey somewhere, likely not where we are today. Introduced by a friend, sometimes on purpose, others inadvertently. While we may change locales, and the friends become distanced…
… we’re still here.
In the game.
We may have the opportunity to go back to where it all started.
For me, it was…
- my roommate’s bike
- a finagled purchase of my own
- secrets of sprinting revealed by Bret, who raced track nationally for San Jose Bicycle Club
… in Provo, UT.
I rearranged my classes…
- to start as early as possible
- so I could ride every afternoon
- before cruising the library to cruise the cubicles in search of a “study” partner.
… because I had priorities to attend to.
Today I hit a climb I’d always wanted to check out, Cascade Springs, but it was a battered gravel road back in the day.
Now, it’s pristine pavement all the way up over 8000’
Followed by a plummeting descent that is as magical now as it was 40 years ago.
I’ve moved,
but, I never really moved on…
… and, I’m quite okay with that.
===
164ish no scale
8.5 hours sleep
690ish anti-oxidant level, no scanner
no Upper Body: push ups, pull ups, gripper, heel and toe raises
no Lower Body: ATG squats and split squats
81/68/12 per Strava
What I'm reading: Cry Havoc, Jack Carr
What I'm studying: Prayer, Neville Goddard
https://www.strava.com/athletes/10248
>
THE TRUE PRICE OF FREE ADVICE
A WHILE BACK, I connected with the COO of a well-known bike brand. We were working on a collaboration at the time. I asked him for some...
... advice on what we're doing over here.
Today, we met for lunch.
Looked at from now to the end of the year,
the objectives I want to accomplish,
what I think is possible.
No different than...
- capabilities
- weaknesses
- peak seasonal events
... planning the race season with a coach.
After some yummy tacos,
and back of napkin calculations...
... we came up with a solid methodology to implement.
Like any great coach,
my friend made it so simple to understand...
... and gave me the confidence to go for it.
I was prepared to pay a minimum of $1,000.
In the end it could be way more expensive than that...
... if I don't take action.
It could cost me 100s of 1000s.
===
164ish no scale
8 hours sleep
690ish anti-oxidant level, no scanner
√ Upper Body: push ups, pull ups, gripper, heel and toe raises
√ Lower Body: ATG squats and split squats
82/77/5 per Strava
What I'm reading: Cry Havoc, Jack Carr
https://www.strava.com/athletes/10248
>
ARE SUFFERING AND EPICCING TWO SIDES OF THE SAME COIN?
WE ALL KNOW that group workouts are torturous by nature. It's not a secret. Yet, we continue to show up beating after beating because...
... suffering loves company.
Alone, for most of us, is no good.
We won't see it through,
we'll ease up when we should be hardening up.
The bonds we end up forming are often unbreakable...
... we're in agony together.
Suddenly people who barely knew each other are fist bumping and ready for the next one.
What's the opposite bondforming experience?...
... when we're pushing geographic boundaries together.
Like today.
It wasn't the 90 minute climb topping out at 9160'.
Nope.
It was the 60 minutes of downhill...
- ripping through the trees
- sliding around gorgeous berms
- jumping rocks and roots and stumps
... feeling like we were cheating life.
Epiccing, like suffering, loves company.
We set off in search of adventures that will push beyond the comforts or riding around the block...
... the unknown and undiscovered beckoning to be shared.
===
164ish no scale
8 hours sleep
690ish anti-oxidant level, no scanner
√ Upper Body: push ups, pull ups, gripper, heel and toe raises
√ Lower Body: ATG squats and split squats
82/71/10 per Strava
What I'm reading: Cry Havoc, Jack Carr
https://www.strava.com/athletes/10248
>
COOCOO FOR CLIMBING
IF WEIGHTED SQUATS are a lot better than air squats, is climbing a lot better than riding on the flats? And, if climbing is better...
... is climbing with a weighted vest mo' bettah?
Things one wonders.
And takes to extremes.
I remember backintheday, rolling out with 100oz hydration pack on my back and 2 large waterbottles filled with sand.
It seems so silly now,
almost as all the ruckers.
On a bike we can measure power.
So, we know.
We know we don't need to stress our backs with extra weight or stupid add ons...
... we can just pedal faster.
Velocity X Force - Power
Which taken a step further...
... climbing aint gonna train us any better than flats.
We gotta put out the power.
There is a caveat, if we like...
- climbing big mountains
- ripping punchy stuff
- pounding the flats
... our bodies will adapt and become more efficient at the one we love and gravitate towards.
Me personally?
I'm coocoo for climbing,
and bananas for bombing.
===
164ish no scale
8 hours sleep
690ish anti-oxidant level, no scanner
√ Upper Body: push ups, pull ups, gripper, heel and toe raises
√ Lower Body: ATG squats and split squats
80/63/17 per Strava
What I'm reading: Cry Havoc, Jack Carr
https://www.strava.com/athletes/10248
>
HEAR ME OUT
SOMETIMES IT'S JUST PLAIN FUN to make fun of Velo, "powered by Outisde". Whether it's their clickbaity titles, AI drivel, or soulselling advertorials...
... there's at least one good laugh a day.
Here's my current favorite.
Stop Complaining About Sound, These Are The Best Headphones for Cycling
Roight!
Because decreasing our ability to engage with our surroundings when traveling 20+ miles per hour in our underwear on...
- trails
- gravel
- pavement
... is a great idea.
Genius.
Next up...
... Stop Complaining About Night Vision, These Are The Best Sunglasses After Sunset.
There is no best.
At best, assuming it's not clickbait or advertorial would be...
... These Headphones Least Worsen Your Ability To React To Danger When Riding.
Or, for the trailrunners...
... These Earbuds Reduce Getting The Shift Scared Out of You When A Bike Rider Has Been Saying 'Hey There' For 5 Minutes and Finally Gives Up and Passes You.
Now for you in the back jumping up and down ready to tell me to not be so closeminded...
... I hear you.
===
164ish no scale
8 hours sleep
690ish anti-oxidant level, no scanner
√ Upper Body: push ups, pull ups, gripper, heel and toe raises
√ Lower Body: ATG squats and split squats
82/72/10 per Strava
What I'm reading: Cry Havoc, Jack Carr
>
POP TART POWERED, BEE STUNG... ATHLETE unINTELLIGENCE
SOMETIMES, we just gotta change it up. Do something different just fer fun. Go against...
... conventional wisdom.
I thought it had been a good week...
- 177 miles
- 17:26 hours
- 20951' of vert
... given I'd been knocked down by a 24 hour bug.
Mostly in the dirt,
mostly with friends.
Yet, every single ride Strava's Athlete Intelligence...
... scored it as recovery or recovery and endurance.
Apparently, the AI couldn't account for the fact this sea leveler was suffering at 7000-10,000 elevation.
Rolling out this morning...
- a few scoops of Envy
- 4 pop tarts
- 1 Carbs gel
... I grabbed what I had + 100 ounces of water.
While I hoped to put down some power, since all I'd done was "recovery and endurance" rides...
... I knew the truth.
Leaving with a simple plan,
ride until I ran out of food and water.
It was an epic day in the mountains...
... topped off with a bee sting in the gut a few miles from home base.
Memorable.


===
164
9 hours sleep
690ish anti-oxidant level, no scanner
no Upper Body: push ups, pull ups, gripper, heel and toe raises
no Lower Body: ATG squats and split squats
84/80/0 per Strava
What I'm reading: Cry Havoc, Jack Carr
https://www.strava.com/athletes/10248
>
THE ADVENTURE
SOMETIMES, the road really is better than the inn. We realize that whatever we are aiming for may not be all that great, but...
... putting in the work gives outsized returns.
Gratitude blooms.
Like today.
My pal Charles charts out this loop...
- 32 miles
- 4700' of vert
- topping out at 10,000'
... which seems really cool.
Until we hit our first massive fallen tree and bushwhack around it.
Then, patches of snow,
too long to ride.
Followed Puke Hill.

The view...
- The Great Salt Lake to the west
- Park City to the East
- Not a soul around
... stunning.
Somehow the goals seem weak, lacking...
... when beauty abounds.
If we'll just stop to look.
===
165ish, no scale
7ish hours sleep
690ish anti-oxidant level, no scanner
no Upper Body: push ups, pull ups, gripper, heel and toe raises
no Lower Body: ATG squats and split squats
83/72/10 per Strava
What I'm reading: Cry Havoc, Jack Carr
https://www.strava.com/athletes/10248
>
Never Stop Pedaling
It’s pretty simple, right?
It’s pretty simple, right?
SoCal Cycling Summit
In 2012, I had the idea to bring the top thinkers, innovators and products to our friends in Southern California. Jan 2013 we had our first event with Joe Friel at Oakley. Joe’s knowledge and presentation top notch – mind expanding. 275 people attended. It was awesome. We gave away thousands and thousands of..
In 2012, I had the idea to bring the top thinkers, innovators and products to our friends in Southern California.
Jan 2013 we had our first event with Joe Friel at Oakley. Joe’s knowledge and presentation top notch – mind expanding. 275 people attended. It was awesome. We gave away thousands and thousands of dollars in product.
For 2014, Chris Carmichael will be joining us at Oakley. It will sell out for sure. The sponsors are back, plus some BIG surprises.
Click here for details.
A Special Place
There is a special place in my heart for bike shop owners. For most, it’s a hardy road/path they ride; full of risk, danger, adventure and friendship. Pushed by a personal love for their own bike experience, they set off to share their truth of what makes life great and worthy. For some it’s to..
There is a special place in my heart for bike shop owners.
For most, it’s a hardy road/path they ride; full of risk, danger, adventure and friendship.
Pushed by a personal love for their own bike experience, they set off to share their truth of what makes life great and worthy. For some it’s to do it better, for others to do it different, and for all to just do it.
To own a bike shop, and live the dream.
The love and passion ebbs and flows.
Competition is tough, much tougher than any three week tour or off road century. Everyday they compete with other specialty shops, big box stores, the internet, etc.
In my travels, I get to meet with them personally. Sometimes, at the end of the day I feel like I’m greeting them at the top of a brutal climb. Other times, early in the morning, they have a sense of warming up and readying themselves for a challenging day in the saddle.
Call me sentimental, but I really do pray for their survival. I hope for their success.
May they have the courage to make it to the next smiling child getting a first bike, the next adult sharing how their health has improved.
If you share this sentiment, stop by your local shop and give that man or woman a hug. Send an anonymous thank you note. Buy a gift card to the local restaurant for them and their family to enjoy.
Trust me, they need a little love. Today.
Fall!
Fall could be my favorite time of the year to ride, at least it is right now. The weather this week has been wonderful, and getting out today to ride Canyon Velo with the usual suspects was perfect.
Fall could be my favorite time of the year to ride, at least it is right now.
The weather this week has been wonderful, and getting out today to ride Canyon Velo with the usual suspects was perfect.
How we raised over $1000 for local high school MTB scene on a free bike ride
Why did Robert (Robot) and Craig personally cut checks of $323 each for the local high school mtb teams? Why did David and Patrick kick in $100 each? About 12 years ago, 4 of us started riding on Tuesday mornings… we jokingly called it the TMWC (Tuesday Morning World Championships). Fast forward to July 2013,..
Why did Robert (Robot) and Craig personally cut checks of $323 each for the local high school mtb teams? Why did David and Patrick kick in $100 each?
About 12 years ago, 4 of us started riding on Tuesday mornings… we jokingly called it the TMWC (Tuesday Morning World Championships).
Fast forward to July 2013, the ride had grown to the point that we jokingly put on a TMWC Invitational Fundraiser.
We created kits.
We created T-shirts.
We blasted on FB and Strava.
50 people showed up! (we used to be thrilled with 8, and we average about 20)
The event was free. If someone bought a tshirt or jersey or donated on top, that went in the kitty.
In all, we cleared $1,100 for the kids. Personally, I was stoked… and so were the MTB teams.
But then Robot got the bug and shouted out on email he was matching it. Craig followed, then Patrick then David.
Cool beans.
I’m already looking forward to next year.
When you started vs when you finished
When did you ride your first bike? Do you remember your first “ouchie”? How soon did you chuck the training wheels? Who were your first riding buddies? What was the name of the local bike shop or catalog you’d drool over? Where did you love to ride? … If it’s been a while, it is..
When did you ride your first bike?
Do you remember your first “ouchie”?
How soon did you chuck the training wheels?
Who were your first riding buddies?
What was the name of the local bike shop or catalog you’d drool over?
Where did you love to ride?
… If it’s been a while, it is – after all – like riding a bicycle and it will make you smile, so get back on: get a new bike, get fresh ouchies, meet new riding buddies, find a new bike shop, discover new terrain.
PS… ignore the shameless self-promotion when you click on the image, unless you really like that image… in that case, we brought back Radical Rick and he’s available – if you like that sort of thing.
Let’s Make Some Noise
I love Vuvuzela’s… at Formula 1 Racing, World Cup Soccer and now bike racing. The Path handed them out at Over The Hump and they were a huge hit!
I love Vuvuzela’s… at Formula 1 Racing, World Cup Soccer and now bike racing.
The Path handed them out at Over The Hump and they were a huge hit!
Caution: Our brand owns this event
“Caution” tape is a great way to own an event. Promoters are often in need of the tape, and will willing use your tape with your brand at little to no cost to you.
“Caution” tape is a great way to own an event. Promoters are often in need of the tape, and will willing use your tape with your brand at little to no cost to you.
How to value your kit branding
Super useful… the whole article
View DetailsReport from Stage ll of Amgen Tour of California
Descending to Palm Springs from the high mountains was pretty cool, and then it was hellishly hot. How hot? While gasping for air, I noticed an unusual sensation in my mouth. My teeth were warm, not hot, but definitely much warmer than 98.6. The records show it was 115 and climbing, and we still had..
Descending to Palm Springs from the high mountains was pretty cool, and then it was hellishly hot.
How hot?
While gasping for air, I noticed an unusual sensation in my mouth. My teeth were warm, not hot, but definitely much warmer than 98.6.
The records show it was 115 and climbing, and we still had the climb to the Tram ahead of us.
“You may say to yourself, how did I get here?” or maybe, why are you doing that?
Before you judge too quickly, understand that anytime you get a chance to ride a pro course ahead of the pro’s it’s a totally awesome experience.
The locals cheer you on, because they think you are pro.
You’ll see your times compared to the pros when you upload to Strava.
There is no other way to adequately appreciate what a pro does day in and day out.
This day would be awesome even with the heat.
The course was beautiful, well marked, and easy to navigate and support. We had assembled a great group of riders of relatively equal capabilities. Matt Wenger was an awesome driver and supporter in our rental van.
We met at 4:15am, and were riding by 6ish. Mostly we rode together, and had a sweet pace line working efficiently. The unifying force of riding soon bound us into one. We were rocking it – pro speed on some of the early sections.
The long climb out of Murrieta caused some separation, but it was gorgeous. Along the route we picked up other riders and continued ripping through the rolling terrain.
Back to that finish.
Our group sort of shattered in the broiling condition. Fatigue and dehydration had set in and our thinking was less than clear. I needed to cool off my core and ducked into 7-11 for a Slurpee and Popsicles. At the van, we reloaded our water, which quickly turned warm then hot then awful.
The tram road greeted us with a radiant heat of 150 degrees: egg-frying. The road is straight and lonely. Nobody rides together; it’s a personal struggle. Promises are quickly broken, and bonds shattered. I zigged and zagged the final miles. The boys from East West Bikes had a kiddie pool with water and ice and I plunged – shameless, but it saved my life.
Finally finished, we scrambled for shade and a view of the big screen. The pros were on the final climb. Famous dudes from around the world were attacking what nearly killed us… then they too started to wilt and fade and even walk. It was a crushing finish. One by one they collapsed at the finish, or even before. The ambulances raced to the top, much more help was needed than any had anticipated.
Gourmet burgers, shakes, fries, rings, drinks all lifted our spirits back off the ground and we re-hashed our own trials and those of the pro’s.
Back in the van, most drifted off and slept.
Matt’s Bad Habat
Trevor and I loaded up for a mancation, to ride and race the Whiskey 50 in Prescott, Arizona. My buddy, Matt Wenger, is ballsy enough to take action on something I had only threatened to do. He bought a Sprinter, big deal you might say. It’s a really big deal, because he put his creative..
Trevor and I loaded up for a mancation, to ride and race the Whiskey 50 in Prescott, Arizona.
My buddy, Matt Wenger, is ballsy enough to take action on something I had only threatened to do. He bought a Sprinter, big deal you might say. It’s a really big deal, because he put his creative talents into building a bike-riding surfer’s dream. It’s called The HABAT.
For years I drooled over the “big Merc”… not some road racing, screaming V8 from Mercedes but the really big Merc, the Sprinter van.
Beds, check.
Room for all the gear inside, check.
Fridge, running (heated) water, a sink, and plenty of lighting all solar powered, check.
Storage, lots of it, check.
Great German looks and engineering with manly all terrain tires, check.
Solid and commanding on the highway with 20+mpg, and easy to drive in town, check.
Got it? Everything a dad and son needed to mancation after being apart for two years. Plus, lots of road ahead to catch up on life.
Perfection is always attained with persistence and patience, and I’d be tested a bit on this trip. We finally needed fuel as we crossed into Arizona. We were down to a 1/3 tank and I thought fueling up prudent. I pull in for diesel, put my card in, insert pump, set it to fill and head in to pee. I return and exactly 2 cents had clicked over. After pulling the trigger a bunch, running my other two cards, trying different pumps, getting an eye roll from unhelpful cashier I call Matt. “Bro, how do you get fuel in? is there a trick?” “Nope.” Frustrated, not full, I pull out praying we can get ‘er done at next town. Yep, no problem. What gives? I figure the other station was empty and the cashier was a little too overwhelmed texting her boyfriend to care.
We roll on. Comfortable. Snacking and drinking and chatting about life. So engrossed, we zipped right past the turn off. 30, 40, 50 minutes later we decide to take the back roads to the proper highway. The sun resting behind us, we lit up the road with powerful beams enjoying the lonely desert highway. It got twisty, and we longed a different German tool for a section, though the Habat was steady and never topsy turvy.
Behind schedule and uncaring we slipped into our self-serve camp spot for the night. It was quite late. Even Neil Adams was down for the night. In a few minutes we had the beds up and our heads down.
Well after sunrise, we rose.
Those now showing up to find a spot mid-morning were turned away, the campsites were full.
Friday we set up camp, mainly just covering the cement table with our ez-up. Everything was already set in the van. We tweaked on the bikes then broke camp to pre-ride the some of the sweet single track.
Prescott has great riding. Decomposed granite is always a fun surface, and that’s most of what we rode. Single-tracks are flowy, fast and fun. The race was shaping up to be wonderful.
We ran into our friends Ben and Season pre-riding. Ben had told me how awesome the course was and I was glad to see him, and see he was right.
Pre-race dinner in Prescott. What could the little town offer? Well, how ‘bout an awesome steakhouse partner? We stuffed ourselves on salad and bread and pasta and fish and potatoes.
There’s a certain comfort to knowing all your gear is locked up, and a massive ease when it’s all in the van. “Pulling up the stakes” is a cinch.
We got back to camp. Got into bed and watched Breaking Away – the cycling classic, which Trevor had never seen. His passion for cycling is nascent, burgeoning. It’s all new, and some of it I get to see through new eyes. We howled over classic lines: “Refund? Refund?! REFUND!!”, “give me something American damnit, give me some French fries”. And we slept.
Early, real early we snuck out of camp in the van. Others slept, we crept all the way to the Start/Finish. Easy. Grabbing our Walmart camping chairs (Prescott has everything), we set up on the first line of the start and waited in parkas, comfortable while others stood freezing.
Neil Adams and co were there, Ted Willard and the G2 squad too.
90 minutes later, the gun went off and it was on. 5 miles later Trevor flatted. We fixed it. 3 miles later Trevor flatted. We fixed it. This would not be a race of dad vs son, it would be an adventure. We settled in and began picking off people ahead of us.
Getting that good start still kept us ahead of the conga line behind us. Neil and others were far enough back the had to walk a lot of the start. We rode… at a good clip too.
Flats behind us, the technical downhill single track was nothing to overlook. Now we were really up to pace and in our element. Miles and miles of descending later we poured out onto the jeep road that leads to the aid station. We felt good. Matt Ford and Linda McGee were friendly faces who helped us load up for the plummet to Skull Valley.
We flew. Flew past slower descenders then past the fast guys who were already climbing back up. There’s Ty, there’s Rob McGee, there’s Dustin and Ben and Charlie and… so many friendly SoCal faces.
At the bottom, we caught Kevin “Backpack” McKenna. Back on the climb, Jeff Renteria was bombing down the other way; aminute later a certain Meredith “Rosie Cheeks” Ford followed. Kevin dropped us – whatever.
How good of shape could my kid be in? He’s been sans physical training for two years, and the mountain bike he got at Christmas was mainly inside as he was in Utah snow all winter. The sun beat hard, the dust blew hard, and the climb got hard – much harder than it seemed when we were ripping down it. Finally, we made the aid station. This was earned and needed. We were parched and worn down.
Every race has it’s friendly town folk who line the course and cheer you on, Prescott more than most. They were awesome, having as much or more fun than us. Especially, when they lined the course a few miles of hard climbing later and said “you’re almost there”. Wiley vet that I am, I warned Trevor “don’t believe it, press on.” And so we did, right up to Cramp Hill.
Smoking single track was our reward. Fast. Technical. Tree-lined. Water crossing with fans handing up drinks of questionable athletic benefit.
The final miles of the 50 are paved, and all down hill. Way out, you hear the town. A mile out you feel the energy. A half mile the crowd sucks you forward. Our group of two swelled to six, there would be a sprint finish : 0
We crossed the line together, my friend Nate with us.
Lots of congratulations and skin slapping passed around the finish. A great vibe. Loot in hand we soft pedaled the short distance to our Habat. Changing in privacy, locking bikes inside, and walking to an awesome hamburger and fries.
I’m hooked, and so is Trevor. This is one bad Habat, one I don’t want to kick, one I want more of.
I can just see my office on wheels parked at San O all week, and on an adventure every weekend. Now I need to man up like Matt!
Musk also quipped, “Apparel sales are going really well.”
It’s official. Tesla has returned its first profitable quarter after 10 years in the business, following promises that it would be in the black in 2013… details here What’s really official is that Tesla is cool, and because it’s cool the closing remark of the article makes sense: Musk also quipped, “Apparel sales are going..
It’s official. Tesla has returned its first profitable quarter after 10 years in the business, following promises that it would be in the black in 2013… details here
What’s really official is that Tesla is cool, and because it’s cool the closing remark of the article makes sense: Musk also quipped, “Apparel sales are going really well.”
Cool brands make a boat load on people willing to pay them to wear their brand.
Why? Because the apparel shows they are part of a tribe, it shows what matters to them individually and that apparel is a reminder that they’re part of something special.
Now that’s chill.
Unique = Memorable = Desirable
Events with memorable memorabilia make more magical memories. VisionQuest and CountingCoup are two epic mountain bike events. Massive climbing and rugged terrain challenge the riders, and those who finish are rewarded with coup feathers. The event also goes old school with a chalk board to track the top 10. The Belgian Waffle Ride goes pro..
Events with memorable memorabilia make more magical memories.
VisionQuest and CountingCoup are two epic mountain bike events. Massive climbing and rugged terrain challenge the riders, and those who finish are rewarded with coup feathers.
The event also goes old school with a chalk board to track the top 10.
The Belgian Waffle Ride goes pro with the graphics, and upscale with the sports “drink”
… and pro with the full spectrum of leader jerseys
Want people to spread the word about your event, and bring their friends back next year? Give them something to fight for, something beyond average, make it memorable!
Is your crew part of the crew?
Sure the team looks awesome, but we’ve got a long way to go in cycling in terms of branding the support crew. Look at F1. Wow! Let’s get the sponsors a lot more play by kitting up the rest of the crew – parents, lovers, friends, sponsors etc. Imagine the splash to be made at..
Sure the team looks awesome, but we’ve got a long way to go in cycling in terms of branding the support crew.
Look at F1. Wow!
Let’s get the sponsors a lot more play by kitting up the rest of the crew – parents, lovers, friends, sponsors etc.
Imagine the splash to be made at the next race when the team is joined in their colors by 2 to 3 to 4 times as many people.
Custom: from Concept to Completion
Going custom is a process. We do our best to make it fun, easy and satisfying… kinda like a good date. In this example, we went first with standard bottle opener shape and the customer’s bolt pushing out the side. The customer wanted to see a hex design next – representing a six-sided bolt. The..
Going custom is a process. We do our best to make it fun, easy and satisfying… kinda like a good date.
In this example, we went first with standard bottle opener shape and the customer’s bolt pushing out the side. The customer wanted to see a hex design next – representing a six-sided bolt.
The hex design was all set until I noticed we spelled the customer’s name incorrectly and that the opening for the bottle cap was just a hair too small.
On the right, you see the final product. A custom bottle opener in stainless steel, cut by laser and then tumbled to take off the sharp edges.
Print still counts
Social media is awesome, but… it’s hard to get in front of the shoppers actually in the bike shop it’s hard to pick up and take home it’s hard to put on the fridge door and remind yourself to eat well it’s hard to tape above your bike and train with a reason Print still..
Social media is awesome, but…
it’s hard to get in front of the shoppers actually in the bike shop
it’s hard to pick up and take home
it’s hard to put on the fridge door and remind yourself to eat well
it’s hard to tape above your bike and train with a reason
Print still has it’s place, and we do lots of it.
What’s on your shoulder?
The shoulder area of a jersey is one of the very best places to have your logo, and often easily overlooked in design. Here, Seth did an excellent job of maximizing the opportunity from both the front and side view.
The shoulder area of a jersey is one of the very best places to have your logo, and often easily overlooked in design.
Here, Seth did an excellent job of maximizing the opportunity from both the front and side view.
Is DHD Wear for you?
If you have a brand people are burning to share or a cycling message beyond clever then, and only then, DHDWear might be for you. We’ll design it, produce it, inventory it, promote it… AND our reps who are out seeing shops every single day will get it out there for you. Shoot me an..
If you have a brand people are burning to share or a cycling message beyond clever then, and only then, DHDWear might be for you.
We’ll design it, produce it, inventory it, promote it… AND our reps who are out seeing shops every single day will get it out there for you.
Shoot me an email, or give me a call. I’ll fill you in on the details of what’s in it for you.
Great Design… nothing better
(Full disclosure, this kit is for my local training ride). Great designers can take your concept, your sketch, your wet noodle of lameness… and make it: Vibrant. Exciting. Must have. Great design sells because the value is so obvious.
(Full disclosure, this kit is for my local training ride).
Great designers can take your concept, your sketch, your wet noodle of lameness… and make it:
Vibrant. Exciting. Must have.
Great design sells because the value is so obvious.
Custom Board Shorts
Yep, we can do fully sublimated custom boardshorts… what could be cooler than kickin’ it after Ironman boardshorts that match your race gear?
Yep, we can do fully sublimated custom boardshorts… what could be cooler than kickin’ it after Ironman boardshorts that match your race gear?
The Handshake Deal
The handshake deal is only as good as your next trip to the can – that hand going to get washed or soiled real soon. Get it in writing. Detail it out. Sign it. Now go exceed your partner’s expectations.
The handshake deal is only as good as your next trip to the can – that hand going to get washed or soiled real soon.
Get it in writing. Detail it out. Sign it. Now go exceed your partner’s expectations.
Work vs vacation?
“Work is better than vacation—and it is important to have a purpose to wake up each day.” – Shimon Peres, 87 years old at the time Let me just add “My” to the front of that quote.
“Work is better than vacation—and it is important to have a purpose to wake up each day.”
– Shimon Peres, 87 years old at the time
Let me just add “My” to the front of that quote.
Go ahead…
When the vendor/customer relationship is solid and the trust is earned business becomes much faster, and much more fun.
When the vendor/customer relationship is solid and the trust is earned business becomes much faster, and much more fun.
Joe Yule
My friend Joe Yule is doing some really cool stuff for cycling. Along with designing for the Garmin Pro Tour team, he’s making really sweet kits for famous rides around LA – The Belgian Waffle Ride, The Donut Ride, The New Pier Ride. I couldn’t help but enlist him to do something for our local..
My friend Joe Yule is doing some really cool stuff for cycling.
Along with designing for the Garmin Pro Tour team, he’s making really sweet kits for famous rides around LA – The Belgian Waffle Ride, The Donut Ride, The New Pier Ride.
I couldn’t help but enlist him to do something for our local ride, the Tuesday Morning World Championships.
Can’t wait to see the group a decked out in TMWC blue kits.
Kits can be ordered from now through 3/21/13 at http://www.dnacycling.biz/tmwc/
Ride On! (in style)
INCREDIBLY Fast at 50
Johnny O owns the Harding TT overall course record per Strava. Tim Z, bested everybody, ALL Cat 1s, at the first US Cup. Doug Andrews doesn’t even race age group, he races Pro. Mark H, is clicking off road KOMs and crushing all ages. Aging up in racing rarely means, never?, better personal race results...
Johnny O owns the Harding TT overall course record per Strava.
Tim Z, bested everybody, ALL Cat 1s, at the first US Cup.
Doug Andrews doesn’t even race age group, he races Pro.
Mark H, is clicking off road KOMs and crushing all ages.
Aging up in racing rarely means, never?, better personal race results.
The fastest guys in my world are old, leathery, experienced, and determined to be the best… not just their best, THE best.
Its a shocking list of triumphs by old guys. (Please add away its far from complete.) Many of them are still fully sponsored, lavished as young pros.
This only serves to inspire the rest of us as to what’s possible, and even enrage a few of us to further dedication.
The why’s, how’s, and what’s… Is it a generational thing?
Levers and Tools
“Got everything?” Shouting this at a broken down rider when traveling at 25+ mph cusps on useless. Out of ear shot, no wordy response will be heard. Trust me on this. Having a bag under the saddle which is short of proper equipment leaves rider stranded, or nearly so. There I was, friends rushing past,..
“Got everything?”
Shouting this at a broken down rider when traveling at 25+ mph cusps on useless.
Out of ear shot, no wordy response will be heard. Trust me on this.
Having a bag under the saddle which is short of proper equipment leaves rider stranded, or nearly so.
There I was, friends rushing past, trying desperately to pry off my tire sans levers. Eventually, the task was completed.
Without the proper tools, a task can take forever. Simple and quick turns to painful, complicated, frustrating and slow.
Pride sucks.
When help is needed, be clear and concise.
Yell, “Help!”
Smell The Roses
Smell the roses, Feel the sun, Hear the wind, See the fun, Drink the moment, Savor the spin, Nibble on life, Let loose within.
Smell the roses,
Feel the sun,
Hear the wind,
See the fun,
Drink the moment,
Savor the spin,
Nibble on life,
Let loose within.
Spring Classics
The Spring Classics are here. Men becoming monsters on bikes, racing the Hell of the North, and more. Frankenstein will be my reading preparation, finally letting this classic loose on my mind. A few pages in I find this: “for nothing contributes so much to tranquillize the mind as a steady purpose—a point on which the..
The Spring Classics are here.
Men becoming monsters on bikes, racing the Hell of the North, and more.
Frankenstein will be my reading preparation, finally letting this classic loose on my mind.
A few pages in I find this: “for nothing contributes so much to tranquillize the mind as a steady purpose—a point on which the soul may fix its intellectual eye”.
Let the monsters free, the winter fades and with it the lonely miles of preparation, prodding, and poking.
The Classics overwhelm mere mortals.
Master Lee
“You can do it.” Master Lee teaches Tae Kwon Do. He teaches children, and some adults, that they can in deed break a board with their bare hands, feet and heads. “You can do it” comes from his gut, deep inside the man. It is bellowed with power and confidence. “You can do it” moves..
“You can do it.”
Master Lee teaches Tae Kwon Do. He teaches children, and some adults, that they can in deed break a board with their bare hands, feet and heads.
“You can do it” comes from his gut, deep inside the man. It is bellowed with power and confidence.
“You can do it” moves along the scale from encouragement to perceived anger.
He is Master Lee.
Quivering little tikes earn great confidence. He teaches with patience, allowing his wealth of experience to wash over and prepare the uninitiated to do the unthinkable.
Master Lee’s approach lives in contrast to the cheap entertainment of throwing a newby into the fire of a gnarly downhill or group ride.
The few that survive go on to a lifetime of riding, the rest…
Is STRAVA perfection?
Two riders ride headed out for a ride. At a designated spot, one stopped and the other rode ahead. Why? The rider behind waited for the one ahead to clear the trail, then the rider behind gave it his all to KOM the segment. They checked times, swapped duties, and repeated until they had either..
Two riders ride headed out for a ride.
At a designated spot, one stopped and the other rode ahead.
Why?
The rider behind waited for the one ahead to clear the trail, then the rider behind gave it his all to KOM the segment.
They checked times, swapped duties, and repeated until they had either PRd or KOMd.
STRAVA has so many of us striving (that’s the root Norwegian word).
Its all about feedback and measurement and seeing what is possible then going for perfection in the form of a PR… Even a KOM.
Which is better a PR or a KOM? Neither?
Vision & Speed
I’m getting slower. My 20-10 vision is gone. No longer do I see the rocks and lay of the land far in advance. So I focus even more on what’s directly in front of me. Rocks become boulders, grooves-canyons, bumps-ski jumps Slow, slow, slow. Good vision equals riding much faster AND much safer. On the..
I’m getting slower.
My 20-10 vision is gone.
No longer do I see the rocks and lay of the land far in advance. So I focus even more on what’s directly in front of me. Rocks become boulders, grooves-canyons, bumps-ski jumps Slow, slow, slow.
Good vision equals riding much faster AND much safer. On the trail, in business, in our families… Lose your vision and you go slower and crash more, there is little to no flow.
So fix it, admit it, and get some glasses – physical glasses or a mentor or something inspirational.
Get back to flow.
Just what is your intention?
Downhill mountain biking, crit racing and surfing are spiritually connected. Act like you can make it and you will. Single-track on the side of the cliff. Shooting the gap in a sprint finish. Making a huge drop. Hesitate… And you die.
Downhill mountain biking, crit racing and surfing are spiritually connected.
Act like you can make it and you will.
Single-track on the side of the cliff.
Shooting the gap in a sprint finish.
Making a huge drop.
Hesitate… And you die.
Broken bones, what are friends for?
My daughter’s friends tracked us down at 9pm Saturday night. We were just starting dinner, she had just finished a poorly executed trampoline-powered back flip. “We don’t want to alert you, but Shelby might have a broken arm.” It’s a brave call to make, especially when I know if it wasn’t broken she would be..
My daughter’s friends tracked us down at 9pm Saturday night. We were just starting dinner, she had just finished a poorly executed trampoline-powered back flip.
“We don’t want to alert you, but Shelby might have a broken arm.”
It’s a brave call to make, especially when I know if it wasn’t broken she would be making that call herself.
Susie, Trevor and I rescued our red-eyed little girl and sister from Big Air. At Mission Hospital, we confirmed the humorous was cracked all the way through. The staff was awesome.
Friends can push us beyond our limits. That can be good and bad, and it takes a while to know which one.
Having a trampoline in the back yard for 15 years didn’t prepare her for going beyond her limits. She’s a gifted dancer, and no doubt with thorough instruction she will go back and master the back flip.
Eastwood said it best, “a man has got to know his limitations.”
Sunday those same friends visited in droves, expressing sympathy and sharing cakes and candy and hugs.
Real friends challenge us, and help us pick up the broken pieces.
Begging to differ, Amazon great rep?
Amazon has the top corporate reputation. Yep … Among consumers. I know a few businesses who feel and think otherwise. These folks cover the bar codes on products in their stores because their customers try product, then buy at amazon. What is the D-factor for all parties in this equation? Amazon for winning on price..
Amazon has the top corporate reputation. Yep
… Among consumers.
I know a few businesses who feel and think otherwise. These folks cover the bar codes on products in their stores because their customers try product, then buy at amazon.

What is the D-factor for all parties in this equation? Amazon for winning on price war? Manufacturer for jumping in bed with Amazon to their own dealers detriment? Customers who save a few bones only to find one day their shop is gone?
Who really wins long term and short term?
Does it matter? (to you?)
Where is Amazon vulnerable?
Tribe creation.
Custom products.
Warranty issues.
Service after the sale.
The rules keep changing, but the game remains the same. Hit ’em where it hurts.
10 speed thinking
My first real bike was a Schwinn Sting Ray. On a Saturday ride to the jumps in La Habra, a rumor spread about the two-speed Kick Back. What?! Two speeds on a bike, and no shifters. Mythical. When I “got mine”, the thrill of kicking it back and nearly doubling my speed was like spiked..
My first real bike was a Schwinn Sting Ray.
On a Saturday ride to the jumps in La Habra, a rumor spread about the two-speed Kick Back.
What?! Two speeds on a bike, and no shifters. Mythical.
When I “got mine”, the thrill of kicking it back and nearly doubling my speed was like spiked cool aid and James Bond. We couldn’t get enough, and we went about it as sly as possible so the other cats we rode with couldn’t figure out how we smoked ’em.
Schwinn, was a big dreamer and drove our industry far beyond where we could see… Beyond where anybody was looking, or so it seems now.
Where is the big thinking now?
Most of my thinking is done on my bike, riding alone and pondering how to apply other people’s ideas to cycling. For example, Google’s 10x.
The jump from 7-speed, to 8 to 9 to 10 to 11 is incremental. It got us from the Kick Back to 2×10 and 1×11. It’s good, but it took 40 years.
I think we can and should go bigger and faster.
(Addendum: I had somebody point out to me today that Stan’s has brilliantly revolutionized the way we think about wheels in a very short time.)
It’s better to beat me than to beat you
Lots of solo dirt miles have left me peaceful, skilled, and totally lacking snap. The road, specifically the group ride, has always been the method of choice for bringing back snap, power, and will. Getting left behind hurts, and the fear of it allows me to suffer like I never would by myself. On the..
Lots of solo dirt miles have left me peaceful, skilled, and totally lacking snap.
The road, specifically the group ride, has always been the method of choice for bringing back snap, power, and will. Getting left behind hurts, and the fear of it allows me to suffer like I never would by myself.
On the Canyon Velo ride I was pushed to my limit and finally dropped. Low in spirit I pedaled in squares to home, got on the MTB and reviewed my death in slo-mo.
When it all uploaded and processed on Strava a warming of my heart occurred.
12 PRs!
Y’all may have killed me on the ride, but me killing the old Todd was the best.
Are you using your hub?
With the growth of cycling among people that wear big boy pants to work, what are you doing to use your expanding hub? Golf gets a pass when the boys head out for 5 hours of 18. In between the swings, there is chatter and banter that often leads to ka-ching! Jim Bishop video tapes..
With the growth of cycling among people that wear big boy pants to work, what are you doing to use your expanding hub?
Golf gets a pass when the boys head out for 5 hours of 18. In between the swings, there is chatter and banter that often leads to ka-ching!
Jim Bishop video tapes the TMWC, he also gets my real estate transactions. David Frank met Craig Runnals on a ride and now Craig gets David’s real estate appraisals. David and Jim met through cycling, and now David gets a crack at offering financing to Jim’s home buyers/sellers.
“Brace yourself my love, I just have to go do this ride. I’ve never done it, and who knows what path it might take us down?”
I Just Wanna Weeeeeen
Humiliated, crushed and tossed aside Nacho Libre declares “I just wanna weeeeen!” Me too. Mounting a ridiculous moto on a quixotic quest for greatness in the wrestling ring and true love, Nacho leaves the sanctuary of the monastery. Self-imposed, self-driven, lonely and pitiful. The drive. Like Nacho, we cyclists eventually realize “sometimes..
Humiliated, crushed and tossed aside Nacho Libre declares “I just wanna weeeeen!”
Me too.
Mounting a ridiculous moto on a quixotic quest for greatness in the wrestling ring and true love, Nacho leaves the sanctuary of the monastery. Self-imposed, self-driven, lonely and pitiful.
The drive.
Like Nacho, we cyclists eventually realize “sometimes when you are a man you wear stretchy pants.”
The proper tools.
Looking back on a minor win, Nacho bursts “remember when I ripped my blouse and attacked?”. Sidekick and partner Esteven checks back “and then he knocked you out”.
The honest celebrations.
Wistfully singing about his true love, Incarnacion, Nacho realizes he has reincarnated himself and is ready to weeeeeen.
The revelation that we are ready.
How much for that bike in the window?
So many bikes to choose from. So many prices for the same bike. Call me a sheep, but I take my car to the dealer for service. I know he charges more. But, I get more. When the car service is complete I know it’s up to spec, any potential warranty issues are taken care..
So many bikes to choose from.
So many prices for the same bike.
Call me a sheep, but I take my car to the dealer for service. I know he charges more. But, I get more. When the car service is complete I know it’s up to spec, any potential warranty issues are taken care of, it’s done on time, I get a free loaner if needed, it’s washed…
Oh, and my experience has been that when $&@% happens the dealer finds away to take care of it and bill the manufacturer as much as possible.
I pay more, and I get more.
Is it worth it? A question all buyers ask.
How many sellers ask that question and make the compelling case?
Stay Well My Friends
I have had a nice little string of weeks where I feel healthy. With so many of my friends battling sinus infections, hacking cold coughs, gnarly flu, and overall feeling lousy I thought I’d share what’s working for me. Alka-Seltzer nighttime got me sleeping much longer hours, 8+. I’m off it now, but I highly..
I have had a nice little string of weeks where I feel healthy.
With so many of my friends battling sinus infections, hacking cold coughs, gnarly flu, and overall feeling lousy I thought I’d share what’s working for me.
Alka-Seltzer nighttime got me sleeping much longer hours, 8+. I’m off it now, but I highly recommend it if you need to kickstart better sleeping… and I’m still rocking an hour more than my norm.
Flooding my cells with Emergen-C 2-3 times a day at my sickest, and I’m still drinking it at least once a day. You can’t drink too much, drown that flu!
Side note: drinking and sleeping a ton will lead to weight loss.
The Journey Is Better Than The Race
The race is good and usually fun and sometimes provides a stroke to to the ego. The journey involves dedication, commitment, persistence, vision, huge goals, friendship, experience. More preparation or a longer journey nearly always equals a better race. For me it all comes together the night before the race. My gear is before me...
The race is good and usually fun and sometimes provides a stroke to to the ego.
The journey involves dedication, commitment, persistence, vision, huge goals, friendship, experience. More preparation or a longer journey nearly always equals a better race.
For me it all comes together the night before the race. My gear is before me. At this point, I know each piece intimately. We have journeyed together and though we be many parts we are now one great whole.
Done right, one can lay down and sleep in peace knowing all that could be done was done.
On race day, when the nerves are nuts, when doubt leaks all over life, when check lists turn into crosswords, those who have traveled a great journey may, no MUST, immerse themselves in trusting their preparation.
Full immersion in a great journey will sweep away the grime of doubt.
I’m sorry.
To all my wonderful clients and friends I want to apologize for biting off more than I could chew. In October, the company I worked for chopped my pay in half. Panicked, I quickly added jobs and hopefully income: – resurrecting my old promo business; – independent repping Serfas, Scott, Bonk Breaker, and others; –..
To all my wonderful clients and friends I want to apologize for biting off more than I could chew.
In October, the company I worked for chopped my pay in half.
Panicked, I quickly added jobs and hopefully income:
– resurrecting my old promo business;
– independent repping Serfas, Scott, Bonk Breaker, and others;
– putting on Joe Friel LIVE;
– creating Damion Hickman Designs tshirt business;
– and finally, adding a new sales rep
– … wondering when the other shoe might drop.
“The best laid plans”… my plan was work my buns off, bank some money, and be able to afford an assistant.
It would have been dandy except; I didn’t take good care of myself.
I got super sick in December and a lot of my work got away from me. Things just started piling up, until yesterday I collapsed in bed with a smoking migraine. Along the way, I have dropped the ball on a few of you. Yep, stuff is arriving late.
That really pains me. It’s not like me to miss a deadline, ever.
Kari starts Friday. She’s very well qualified, smart, and hard working. She has a passion for cycling, has worked in the business many years, and has a strong graphic arts back ground.
For those that weather this storm with me, I promise I’ll never forget it. For those that move on, I totally understand and wish you only the best.
It Takes Guts To Be A Giver
The gumption required to break away from the pack. The will to be on the tip of the group. The passion to get the gang together and train hard. The fire to build a following. … For the truly successful it’s a gift to the rest of us, one always I’m grateful for. Remember that..
The gumption required to break away from the pack.
The will to be on the tip of the group.
The passion to get the gang together and train hard.
The fire to build a following.
… For the truly successful it’s a gift to the rest of us, one always I’m grateful for.
Remember that when the gift isn’t exactly what you wanted, the lead out wanes early, the price is a shade higher than Amazilla, the ride route changes, etc.
Bonus: First person to tell me their favorite giver gets a gift from me.
Who do you love?
I haven’t walked “47 miles of barbed wire”, but I can wail that question with some of the tension George Thorogood explodes in his classic song, Who do you love?. The people we ride with are often a reflection of how we see the world. Are all your rides hard core, all business? Do you..
I haven’t walked “47 miles of barbed wire”, but I can wail that question with some of the tension George Thorogood explodes in his classic song, Who do you love?.
The people we ride with are often a reflection of how we see the world.
Are all your rides hard core, all business?
Do you ride with some folks because you share more than a need to ride with someone?
Some rides leave the flatted rider behind, others stop. It largely depends on the agenda of the group and our own personal agendas.
There are rides we all love because the terrain is great and the company is better. There are others where the personalities clash and we avoid them. Fortunately, most of us live in places where it’s easy to find a ride and group we connect with on many levels.
Who do you love?
A good lesson
One of awesome customers called me up and said… “The gear looks great. Thank for the good service.” I’m sure lots of customers think of doing that, I know I do. He actually did it. So, I got on the horn and thanked my vendors that helped me deliver on the order. Short. Sweet. 30..
One of awesome customers called me up and said…
“The gear looks great. Thank for the good service.”
I’m sure lots of customers think of doing that, I know I do. He actually did it.
So, I got on the horn and thanked my vendors that helped me deliver on the order.
Short. Sweet. 30 second phone call.
Please don’t hate me for loving
Entertainment… that’s all professional sports are. Lance was/still is? the greatest entertainer ever in cycling. The only upset people should be those who weren’t entertained. ALL his sponsors got/still get huge bang for the buck. Now for all the amateurs that dope – Hang ’em high! Oh, and all those that really care and are..
Entertainment… that’s all professional sports are.
Lance was/still is? the greatest entertainer ever in cycling. The only upset people should be those who weren’t entertained. ALL his sponsors got/still get huge bang for the buck.
Now for all the amateurs that dope – Hang ’em high!
Oh, and all those that really care and are really, really, really torn up about the “cheating” among pros… go help someone in need to day, it eases the pain and puts it in check.
Not So Sure
When I go for a ride and the average temperature is 37 degrees… in Califorina… well, I am forced to remember how sure my high school teachers were that we’d all freeze in an Ice Age by now and that the food supplies would be exhausted. It doesn’t mean they were wrong, it could still..
When I go for a ride and the average temperature is 37 degrees… in Califorina… well, I am forced to remember how sure my high school teachers were that we’d all freeze in an Ice Age by now and that the food supplies would be exhausted.
It doesn’t mean they were wrong, it could still happen. But, there is tremendous value in reviewing the passionate pleas of our leaders from time to time.
They clearly aren’t always right. What if we could identify who’s got it right and who’s rarely right?
Join Our Cult
I love cycling, it’s not secret. And, I’m constantly inviting and encouraging people to ride. Some get it right away, some take years. But, when my friends do start to ride this is a common response.
I love cycling, it’s not secret.
And, I’m constantly inviting and encouraging people to ride. Some get it right away, some take years.
But, when my friends do start to ride this is a common response.
4,000,000 feet pounds
Since I’ve been too sick to ride for a week… I thought I’d post this from 12 years ago. There are events designed for fun, events designed for competition, and then there are events designed for pain. I’m not quite sure why I go for the pain. Maybe it’s that I’m not that fast, or..
Since I’ve been too sick to ride for a week… I thought I’d post this from 12 years ago.
There are events designed for fun, events designed for competition, and then there are events designed for pain. I’m not quite sure why I go for the pain. Maybe it’s that I’m not that fast, or that I hate feeling like I have energy left at the end of a race. Whatever, I do like the pain, I do like to see others suffering and wheezing and whining and crying and quitting and their bodies revolting.
I’m sick. I know it. Pain.
This year has gone great for my racing. I haven’t raced much , but I’ve had great success in the races I have chosen to do. With the team not together for a third go at 24 Hours of Moab, I turned my focus to the 12 Hours At The Summit, in Big Bear. This race featured a solo event called the Titanium class. The format was simple: whoever completed the most laps (8miles, 1300 ‘) in 12 hours was the winner. No categories, just an Open Division.
Typically I don’t sleep to well the night before a race. This night would be among my worst. I was so concerned about hydration the day before, I spent most of the night like the Sparklett’s man (delivering water). By 3:30am, I was exhausted, frustrated and finally got a few hours of sleep in. The pre-crack-of-dawn breakfast at Denny’s was uneventful, I couldn’t eat – nerves – I could barely take my trusty vitamins. Susie, on the other hand, wolfed down a huge skillet special, all the while talking cheerfully and going over all my anal instructions about food and supplies for each lap. I sat paralyzed by the enormity of 12 hours on my mountain bike which played in concert to an uncertain rhythm of just how far would I have to ride to get on the podium.
Open class races always bring an eclectic group together. Our field of 48 was impressive. Lots of skinny dudes with matching jerseys and bikes and helmets, others less well equipped. I was very covetous of the bike with fur glued to the forks. The start was LeMans style, albeit a short run. Do you run to your bike and sprint the first four miles up hill when you have 12 hours of racing and no idea of the required mileage??? I guess so.
We shot out like rockets, like a typical NORBA race. We all wanted to among the first to hit the single-track and avoid the subsequent bottle-neck. I was in great position for a NORBA race. Should I be going this hard??? for 12 hours??? Onward, the adrenaline won’t last forever, might as well use it while I’ve got it.
My pre-race strategy was simple, and in the end, elegant. Don’t get off the bike, have fun where possible.
After 4 miles of climbing I was about 5 back from the lead rocket. How can they keep this up? We crested the top, wait, one more little grunt… there we go. Time to bomb downhill. This was my “have fun where possible” section. I sprinted up the grunt, passed all but the leader and kept my fingers off the brakes. It does pay to have some girth. Unfortunately, half way down I found myself in the middle of a rock strewn rut. Bam! A flat tire. Two minutes later I was flying down again, having lost about 10 places.
In these types of events you have to check-in each lap, have a ticket punched and place your sticker on the leader board. That completed, I rode a few feet to my wonderful wife. “What do you nee?” ” Tube and a cartridge!” As she runs off to get that, I’m thinking I needed other stuff too. She’s gone. I have nothing. Forget it. I jump back on course praying I don’t get another flat… the best laid plans.
The second time through she’s got it all. I’m in about 8th place still. Passing and being passed as the pitch changes up and down the course.
Everyone has a certain area they’re strong and another where they’re weak. My weakness has always been cramping. The projected high of 101 degrees put fear in my soul. With four laps completed in less than 3 hours (by only a minute), we were on track to complete 16 laps. Last years’ winner only needed 12 laps to win. Something was wrong. I’d gone out too fast. And 30 minutes later my Achilles heal punctured through my overconfident ego. Running up the final hike-a-bike section my quads started to cramp. I leaped aboard my faithful steed and look down at my less faithful legs. I could see the defined muscles cramping down even as my leg floated up the pedal stroke. This is not good.
On the way down, I found a new jump to hit. I also noticed how I could go brakeless through another section and bank hard off the side of the trail. Dangerous? Maybe. Time-eating? Possible. Fun? Definitely! I arrived with a smile at the check-in. Waited for my ticket to be punched. My hamstring cramped hard. I pounded it like my mom pounds meat loaf. “What do you need, babe?” You gotta love that kind of support. “Salt. Lots of salt and bananas.” Again, she didn’t have what I needed. She was about to run off. “Stop! Just gimme whatcha got. Get salt next time.” I spent the next mile choking down a bag of Pringle’s and a banana, with a carbo-drink chaser. Yum.
In all my races, I don’t think I ever suffered like this fifth lap. Cramping bad on the three hike-a-bike sections, the ominous distance ahead, and I wasn’t even close to the end of the race. I was nearly done. As fate would have it, one of the jokers I had passed before came by me. He looked great. Real smooth. Tanned skin. “Just go till you drop man, then try and survive.” “Gee, thanks.” I wanted to kill him, no I wanted to lasso him. I wanted to quit. Cresting the top, I came into the most technical section. Huge, sharp rocks studded the middle of the trail. A dust covered racer lay prone on the side, another wearily negotiated the section on foot. I yelled “rider!” and rolled through as swift as a greyhound a the track.
Smiling again, I reached the check-in. Susie is a genius. She confiscated salt packets from the hamburger stand. I poured three down my throat and lubed up my chain while she swapped out my Camelbak bladder. More banana and a protein bar. I cramped just as bad for the next few laps, but I felt like I was taking corrective measures. Besides, I had mysteriously maneuvered into 5th place. I wasn’t the only fast-starting fool after all. Lots of pain to go, but a glimmer of hope.
Somewhere in here the race leader, Matt Ohran, lapped me. It bummed me out quit a bit. Then I found out he had take 4th in the Vail 100 the previous week, he was a pro. Okay, I can deal with that. Still lots of racing to go, lots of pain to suffer.
I didn’t think the next challenge would ever happen. Really. With all the heat, all the sweat, how could I possibly need to pee? My bladder started to kill. I figured I would have to dismount at the hike-a-bike section anyway, so might as well try. Am I’m standing there, a few feet from the trail with stage fright no less, my quads and hammies in both legs lock. This is bad. One task done, I hobble over to my trusty steed, throw a stiff leg over and slowly begin to pedal. At the bottom of this lap, while I’m inhaling salt, Susie is yelling, “you’re not drinking enough, drink more.” Drink more?! Peeing almost left me like the tin man in a rain storm.
Figuring this was the point where weird things could happen in my head, I chose to trust the advice of my wife. I almost cried, realizing I still had 5 hours to go, my wife lovingly supporting me, and hating the fact that I was racing instead of at the beach with the kids. Then creeping into my ears came the final words she had yelled, “you’re in fourth place, third is 5 minutes up the trail.” This was my break through lap. The carbo-drink was chilled to almost a slushy. She’d filled the bladder with enough juice to ge me across the Sahara, and I let her have it the next lap through – “I’m a racer, not a camel! I’ll be back in 50 minutes! Think!” She was thinking, I wasn’t. Just pain.
The heat of the day was diminishing and the cool breeze blew through tall pines. A lone coyote crossed the trail, like me, out for the final hunt of the day. I was feeling better, much better. My cramping was lessening. The decent was getting faster and more furious. Each rock, each rut, each jump and each bank became hard wired from my brain to my twitching fingers.
During the last laps Susie would run next to me as we swapped out wrappers for bars, bananas, liquid and lube. Our transitions were smooth. Each lap I knew she would be there, so dependable, so cheerful. My secret weapon. Each lap I felt better. I began to look forward to the final lap, when i wouldn’t have to “save it” for another, I wanted to put the hammer down for good one last time.
“Babe, your back in 4th. Some guy slipped in, blue shirt, number 244”. I was riding with abondon this last lap. I ran the hike-a-bike. Okay, not really, I hiked it fast. But, the gears I chose were much taller than the previous laps, I was flying – that too is relative, because the four-man team riders were ripping past me. Nevertheless, I soon saw the blue jersey way ahead. It takes a long time to overcome somebody on a steep hill after over 11 hours, one hundred miles and 19,000 feet of climbing. Slowly, I reeled him in just after the last hike-a-bike. As I came up on number 244, the repeated the phrase of the day… “what lap ya on?” Should I tell him 14 just like him? Nah, “uh, 10, you?” 12 dude, I’m hurting.” “Really?! That’s great, good luck!” Did Susie invent the phantom racer to spur me on?
I pushed harder on the pedals in search of second place. In retrospect, I did take the final switchbacks way too fast, I risked crashing, I risked flatting, I risked too much. As I crested the final slope in my big chain ring, defiantly stomping it into history as a previous middle-ring-climb, I could hear my wife and friends yelling. No crying this time, just yelling. I was mobbed. I felt great. But how did I wind up? ‘Todd! The guy in second quit, hi didn’t think you could get another lap in under the time limit. You’re in 2nd man, 2nd!”… with 13 minutes to spare!
There’s a lot to be said for winning and there’s a lot to be said for finishing, but not enough cab be said about suffering and sticking with it no matter what place you finish. As far as I’m concerned, we were all winners that night, especially my wife, she deserved the top of the podium.
Sunday, I got a million calls from friends and family wanting to know how I’d done. I tried to explain. Even I couldn’t believe it. I tried to put it in some perspective for them – open category, pro’s, eco-challenge racers, young studs, furry forks. They all acted impressed, though I think they mainly thought I’m a little off. My dad said it best. “Let’s see, about 20,0000 feet of climbing, about 200 pounds with the bike, that’s… 4,000,000 pounds lifted one foot or one pound lifted 4,000,000 times, or… hey, that’s a lot of pain son.”
Lap Times: 44, 43, 45, 47, 49, 52, 53, 55, 52, 53, 53, 55, 51, 49
Why I Love Strava
Need I say more? No, but I will. Matt Ford happens to annihilate me every Tuesday morning on The TMWC. He’s a beast. But somehow, some way, there’s a Strava segment where, for the time being, I own him. Scoreboard. For sure, he’ll go out and smash my time. So for now, I will bask..
Need I say more?
No, but I will.
Matt Ford happens to annihilate me every Tuesday morning on The TMWC. He’s a beast.
But somehow, some way, there’s a Strava segment where, for the time being, I own him.
Scoreboard.
For sure, he’ll go out and smash my time. So for now, I will bask in the warm glory of Strava.
































