Example: Team Un-named just cut a deal to buy directly from Builder-X.
Tribes have the power, more than ever.
If you’re not building one, you’re part of one.
Failing to connect with the tribes is becoming more and more costly.
Winners: Team members get smoking deal. Builder-X gets high margin sale.
Losers: anybody not building or connecting with the tribes is going to feel the pain, real fast.
Shops need to build their own tribes, need to connect with existing tribes.
It’s not enough to open your door any more.