Skip to content
  • Custom Orders
    • Cycling Gear Bags
    • MTB Gear Bags
    • Triathlon Gear Bags
    • Running Gear Bags
    • Swimming Gear Bags
    • For Your Bike
    • Musettes
    • Travel Gear Bags
    • Ski Gear Bags
    • Football Gear Bags
  • Kit Bundle
      • Mens Jerseys
      • Womens Jerseys
      • Mens Bibs
      • Womens Bibs
      • MTB Jerseys
      • Speedsuits
      • Socks
      • Gloves
      • Long Sleeves
      • Speedsuit
      • Jersey
      • Bibs
      • Speedcalves
      • Tech T's
      • Singlet
      • Shorts
      • Running Headwear
      • Running Headwear
      • Tech T's
      • Singlet
      • Short
      • Arm Warmers/Coolers
      • Gloves
      • Socks
    • Fit Kit
    • Jackets
    • Vests
    • Base Layers
    • Warmers and Coolers
    • Changing Ponchos
    • Skull Cap
    • Punk!
    • We The People
    • Chroma
    • Dusty Shins
    • Patriot
    • Camo
    • Aloha
    • Among The Wolves
    • Wild Child
    • For The Love Of The Sport
    • Gloves
    • Socks
    • Bike Stickers
    • Changing Ponchos
    • Calendars
    • Wallets
    • Aprons
    • Water Bottles
    • Helmets
    • Books & Stickers
    • Wet/Dirty Bags
    • T Shirts
    • Hats
    • Hoodies
    • Joggers
    • Canopies
    • Banners
    • Flags
    • Table Clothes
  • Sizing Guides
  • Reviews
  • The Blog
    • About
    • Size Charts
    • Custom Price List
    • Crash Replacement
      • Surf n Summit
      • TMWC
    • Gift Cards
    • FAQ's
    • INSIDERS
    • Closeouts
    • Logo Design
    • Nutrition
    • Partners
  • Log in
    Cart
    Complete the kit

    Size

    Theme version: 87253e5
    Subtotal
    $0.00
    Shipping, taxes, and discount codes calculated at checkout.
    •  
    Your cart is currently empty.
    Search
    PEDAL Industries PEDAL Industries PEDAL Industries PEDAL Industries
    Log in Search Cart
    • Custom Orders
    • Gear Bags
      • Cycling Gear Bags
      • MTB Gear Bags
      • Triathlon Gear Bags
      • Running Gear Bags
      • Swimming Gear Bags
      • For Your Bike
      • Musettes
      • Travel Gear Bags
      • Ski Gear Bags
      • Football Gear Bags
    • Kit Bundle
    • Apparel
      • Cycling
        • Mens Jerseys
        • Womens Jerseys
        • Mens Bibs
        • Womens Bibs
        • MTB Jerseys
        • Speedsuits
        • Socks
        • Gloves
        • Long Sleeves
      • Triathlon
        • Speedsuit
        • Jersey
        • Bibs
        • Speedcalves
        • Tech T's
        • Singlet
        • Shorts
        • Running Headwear
      • Running
        • Running Headwear
        • Tech T's
        • Singlet
        • Short
        • Arm Warmers/Coolers
        • Gloves
        • Socks
      • Fit Kit
    • Layers
      • Jackets
      • Vests
      • Base Layers
      • Warmers and Coolers
      • Changing Ponchos
      • Skull Cap
    • Collections
      • Punk!
      • We The People
      • Chroma
      • Dusty Shins
      • Patriot
      • Camo
      • Aloha
      • Among The Wolves
      • Wild Child
      • For The Love Of The Sport
    • Accessories
      • Gloves
      • Socks
      • Bike Stickers
      • Changing Ponchos
      • Calendars
      • Wallets
      • Aprons
      • Water Bottles
      • Helmets
      • Books & Stickers
      • Wet/Dirty Bags
    • Casual
      • T Shirts
      • Hats
      • Hoodies
      • Joggers
    • Outdoor
      • Canopies
      • Banners
      • Flags
      • Table Clothes
    • Sizing Guides
    • Reviews
    • The Blog
    • More
      • About
      • Size Charts
      • Custom Price List
      • Crash Replacement
      • Events
        • Surf n Summit
        • TMWC
      • Gift Cards
      • FAQ's
      • INSIDERS
      • Closeouts
      • Logo Design
      • Nutrition
      • Partners
    toddblogprofile.png__PID:642f8300-0b96-42d5-8551-889f1d639b6e

    Todd’s Journal

    Subscribe

    Email Terms & Privacy

    Get weekly digest
    Strava Widgets Styling

    Get RaceDay Ready


    A LITTLE KNOWN BENEFIT OF ALTITUDE CAMPS

    THERE ARE A LOT OF REASONS to go to altitude camps. We've heard, read, watched the uber pros regularly go for weeks at a time and then...

    ... come back to earth and fly.

    Okay.

    But, why?

    Well, here's one I forgot about,
    until I started staying at 11,000' at my sis' in Breck.

    We lose weight...

    • appetite suppressed
    • energy to stay alive
    • dehydration

    ... when living above 10,000'.

    Be careful.

    Eat, like normal, even if it takes a bit of effort.

    Make sure we're peeing normally, or more than normal.

    Keep doing the strength we normally do.

    If we do that, our bodies are still working harder to stay alive and we'll ideally hang on to the muscle...

    ... and still shed some flubber.

    ===

    162.5 lbs 
    8ish hours sleep
    610 anti-oxidant level
    Upper Body: 75 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    173/184/-11 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    RACELAX

    SOMETIMES PRE-RIDING the course can get a little too real. I'm just gonna say right now, the following is not...

    ... for those in denial.

    Of the way things are.

    On raceday.

    'Cause this morning, YoungScott and I met up to pre-ride the biggest climb on our upcoming 'A' race.

    We jump in the PEDALvan and head through town to the mountains.

    It's his first time to Leadville and he's excited.

    I've been here a bunch and I'm excited for him,
    and to show him the secrets.

    Then it hits me,
    just like on raceday.

    Kid, we gotta make a pit stop.

    I pull in to CircleK to take care of business...

    ... the ragged creatures of the night are lined up to use the can.

    Now, it's like waiting outside the portapotties on raceday.

    We bounce to the next gas station...

    ... just in time.

    Now, I'm not saying we need to practice station hopping on raceday, but I am saying...

    ... it pays to practice on those early morning rides where the group isn't gonna wait.

    Get up early...

    • to do what we gotta do
    • before we reallyreally gotta do
    • and there ain't time or place go git 'er done

    ... on raceday.

    ===

    164.6ish lbs 
    7.5ish hours sleep
    5500 anti-oxidant level
    Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    176/207/-31 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    TAPERING

    WHEN AND HOW TO TAPER can be a mystery for the new and experienced. Over time we can get better at knowing out bodies. But...

    ... doing it right isn't just a physical thing.

    IMHO

    I like to look at...

    • mind
    • body
    • soul

    ... three areas.

    What I'm aiming to do when I taper is to bring each of these areas back up to full strength.

    Because let's face it...

    ... two weeks out from the 'A' race we're feeling pretty taxed.

    Of course, I'm going to cut back on the volume.

    The week before the week before, my volume is usually around two thirds of my biggest week.

    And the week of the event, I drop it down another third.

    If 18 hours is the biggest week,
    then 12ish hours,
    and 6ish.

    While the volume drops,
    it's much more polarized.

    Super easy,
    or very short spikey efforts.

    For the mind, 
    the goal is to have all of work squared away by Wednesday the week of the event, and major projects off the table the week before the week before.

    For the soul,
    it's really about resting, getting enough sleep, unplugging from all the nonesense of the world at large.

    That's the intention...

    ... to feel really fast and fresh and confident.

    Usually, I'm able to arrange things so most of that happens.

    And, if it doesn't, well...

    ... it's just a bike race.

    ===

    164.6ishlbs 
    8ish hours sleep
    610 anti-oxidant level
    Upper Body: 0 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    171/185/-13 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    POSITIONING

    WE PAY THOUSANDS for just the right equipment, yet often skimp on getting the position perfected. Because...

    ... it's an extra cost and takes time.

    We aren't sure it's worth it.

    The thingaboutitis...

    ... get it right and the results make everything mo' bettah.

    Lemme share two stories with ya.

    One bike.

    One biz.

    My recently eversoslightly adjust cleat position quest was worth all the effort and extra travel...

    ... I haven't seen my legs register 50/50 balance on output.

    Ever.

    Always slight off.

    And, I could tell...

    • more efficient
    • more comfort
    • more confidence

    ... at the end of a ride.

    Businesses spend a lot of time, effort and money to position themselves in the market place.

    So, today, when I realized I was basically out of my favorite chain wax from Ceramic Speed...

    ... I got online to order more.

    Out of stock everywhere.

    But, I'm in Park City UT and I know...

    • a legit pro shop
    • always high end, drool worthy bikes
    • and super excellent service department

    ... a Contender Bikes shop here.

    Knowing it was a long shot, but not, because of who they are, I called up.

    You got Ceramic Speed UFO All Conditions?

    Yep, 3 bottles.

    See you soon.

    That's called brand positioning.

    ===

    164.6 lbs 
    8ish hours sleep
    490ish anti-oxidant level
    Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
    Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    173/191/-19 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IF I HAD TO GUESS

    FOR ANY NUMBER OF REASONS, all our very specific preparation for the demands of the racecourse might be for naught. The race will go on…

    … just not as we’d planned.

    Adjusted.

    Usually because of…

    ·      Weather

    ·      Social strife

    ·      Permitting issues

    … safety concerns.

    I’m looking at just that for my ‘A’ race in Leadville.

    Part of the course burned down.

    They tried an alternate route, more…

    ·      singletrack

    ·      climbing

    ·      rocks

    … during the stage race.

    Logistically those stages probably won’t piece together cleanly.

    They’ll have to come up with something unique for the hundred.

    If I had to guess…

    …the mileage will be a little less,
    and the time a little longer.

    No matter how they put the course together…

    … we’re all gonna PR.

    Which is perfect because PRs are better than podiums.

    ===

    163 lbs 12.5%
    6ish hours sleep
    490ish anti-oxidant level
    not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    178/182/-16 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    DOWN 6 LBS + A HACK

    RACING AT ALTITUDE has challenges all on it's own. Besides the obvious, the weather can be extremely unpredictable. There really is...

    ... no substitute for just being up there.

    I've tried 'em all.

    Altitude tent,
    √.

    Sauna or smokin' hot baths,
    √.

    Riding when it's a million degrees,
    √.

    That last one, I did today.

    Laid out a pretty challenging route to simulate the 'A' race...

    • 80 miles
    • 8000' of vert
    • 90º w/high humidity

    ... and boy, was I suffering in that heat.

    Context please.

    Okay...

    • I rolled out weighing 163.6
    • Drank 6 bottles + a popsicle
    • Got home, ate a ton of frozen acai + 20 ounces Liquid IV + 16 ounces chocolate milk

    ... then, got on the scale en route to shower.

    157.8!

    Was it good altitude training?

    Well, it was hot.

    More importantly, I was forced to push through when I just wanted to quit.

    HR high,
    Watts low.

    Was it a good readiness test?

    Yes, I think so...

    • 100'/mile elevation gain
    • Blistering heat
    • 13 mph ave.

    ... exactly the speed I need to turn in two weeks.

    Time to recover and taper.

    Oh, about that hack.

    The pic above is a 3-gallon container...

    • frozen Sambazon acai
    • 100 servings
    • $161

    ... Walmart.com ships it with dry ice.

    Couldn't wait to get home and start scooping to my hearts content today and cool my core while getting in carbs.

    ===

    163.6 lbs 12.5%
    7ish hours sleep
    490 anti-oxidant level
    not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    181/251/-70 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    SCREEN MANAGEMENT

    STARING AT GLASS all can be a fools errand. We think we're productive only to find out we're just busy. And...

    ... it can leak over to our training.

    We think we're fast,
    only to find out we're just fit.

    Some context for ya.

    While I was killing time waiting two hours to see my bike fitter (look, LA traffic on a Friday is a bear - better to drive up early for a 4pm appt)...

    ... I popped into a local coffer shop, 
    busted out my laptop.

    The keyboard cowboy quickly slipped into flow and got a whole bunch of endo the week clean up done.

    It occurred to me...

    ... I think I'm more focused with a single, small screen vs the 3 display set up in the office.

    And if that's the case...

    ... how does that transfer to the growing screens on our machines?

    Back in the day...

    • Avocet - time, miles speed
    • Cateye - same but cooler
    • Polar - same with HR

    ...  ittybitty screens, which weighed nothing.

    Here's the dill.

    While increased computer size and weight ain't nothing...

    ... the cognitive load might weigh us down.

    Or, worse...

    ... keep us focused on all the wrong things.

    Thinking we're making headway...

    ... vs just gettin' after it.

    Maybe that's why, as I've shared before, races under an hour...

    • XC
    • CX
    • Crit

    ... I prefer to just put the little beggar in my jersey pocket.

    And rip.

    ===

    164 lbs 12.5%
    7.5ish hours sleep
    710ish anti-oxidant level
    √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    1681/135/25 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THE OVERNIGHT SUCCESS

    WE'VE ALL HEARD OF THE OVERNIGHT SUCCESS. In fact, we've probably seen more than a few and wondered...

    ... how they did that?

    Might have even been us people are wondering about.

    Well, here's the dill...

    ... nobody understands the overnight success like the athlete who navigated the dark hours.

    The...

    • predawn workouts
    • post kids-to-bed gym
    • back at the desktop because we hit the blacktop during the day

    ... efforts nobody sees.

    I was thinking about that today because we've had some remarkable breakthroughs this month.

    From cracking accounts that took years to get to setting up collaborations with brands who previously turned us down.

    It's exciting stuff, and a reminder the overnight success...

    .. is just an athlete or human or business who persisted.

    Even when they didn't want to,
    when it looked hopeless,
    exhaustion a constant.

    Or, as the great Dylan Thomas wrote....

    Do not go gentle into that good night...
    ... Rage, rage against the dying of the light.

    ===

    164 lbs 12.5%
    8ish hours sleep
    650ish anti-oxidant level
    √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 10 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    168/155/9 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    BREAKING UP THE VISUAL FIELD

    AT SOME 'A' RACES the field is comprised of 1000s of competitors, and if we want to make things super easy for our support team it's helpful to have a kit that...

    ... breaks up the visual field.

    Like caution tape.

    I learned this design cue way back when I was doing some work with Intense Cycles.

    Their found Jeff Steber had a background in graphic design, and shared why he liked to include a caution tape-like look on some of the bikes and jerseys.

    It stands out.

    Getting ready for Leadville this year, I thought I'd do a twist on the jail break kit from '22 and go with stripes on the sleeves and socks.

    It should stand out, and help the crew see me.

    To see them, I've designed some fancy flags...

    • black background
    • yellow text
    • 12' tall

    ... which should stand out among the chaos at the feedzones.

    I learned the yellow on black trick back when I was running check cashing stores.

    What a life!

    ===

    164.6 lbs 12.5%
    8ish hours sleep
    650ish anti-oxidant level
    √ Upper Body: 30 push ups, 6 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 30 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    168/174/-7 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    DRIVING ME CRAZY

    ONE OF THE TRANSPORTATION CHALLENGES of an A race is not getting there. We've mastered all forms of travel...

    ... or have we?

    I bring this up because even though the Stravathenian's app said my form was 26, a super high value indicating...

    ... big rested, look out world I'm gonna uncork one.

    My legs were trash this Tuesday morning.

    It actually started last Wednesday, on the drive to Show Low. 

    10 hours behind the wheel, while Surfergirl rode shot gun or slept in the back.

    They felt like trash most of the long weekend.

    Driving home Sunday, 
    same result.

    Or worse.

    But Diesel, just get out and walk around.

    I hear you.

    And that kinda helps...

    ... except it was well north of 105º.

    Blazing.

    All I wanted to do was be hauling gas across the desert.

    Which brings up a very salient point...

    • air
    • sea
    • land

    ... travel can suck the life outtuv us. 

    Whenever possible, we need to buffer the big day with some big recuvry.

    As I look forward to my trek to Colorado, and anticipate the same rotten sensations...

    ... I'm askin' How soon should I leave?

    ===

    I should also point out...

    • hitting the bano
    • food intake
    • sleep

    ... travel can mess with all kinds of our "regular" inputs and outputs.

    Plan accordingly.

    ===

    165.2 lbs 12.7%
    7ish hours sleep
    650ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    169/181/-13 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    SHIFTING UP UP OR COPING DOWN?

    GET CLOSE ENOUGH THE 'A' RACE and sooner or later we've got to make a choice. Whether we've publicly declared our intentions or not doesn't matter as much...

    ... as what we tell ourselves.

    And, others.

    Before ...

    • on the start line
    • after the finish line
    • and all points in between

    ... and after.

    I was thinking about this because...

    • things are not going perfect for my prep
    • life is extra superduper busy
    • the race course changes 

    ... and it would be easy to start lining up the excuses.

    Cope.

    Maybe cancel going altogether.

    This pretty much happens to all racers.

    But not us.

    We stay focused on what we committed to...

    ... we shift up.

    ===

    165ish lbs 12.7%
    7ish hours sleep
    700ish anti-oxidant level
    √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    161/135/26 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    GRATITUDE

    AFTER THE 'A' EVENT, regardless of the outcome, the most important thing we can do is...

    ... deconstruct what could have gone better.

    Or, so we're told.

    Heck, I've shared those exact words in the context of selling... 

    ... every great sales professional reviews the process to better prepare for the next sale.

    So, yeah, that would be the obvious thing with racing.

    As well as reinforcing what did actually work.

    After pulling off the family reunion for the last 4 days...

    ... I def had a list of things I wish we'd done better.

    Then I tucked it away.

    Because just like at the end of the race,
    when we cross the finish...

    • our health and abilities
    • the competitors who challenged us
    • the promoters who risk blood and treasure

    ... aren't we just darn grateful we were in on the action?

    ===

    165ish lbs 12.7%
    7ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    164/148/16 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    PREAPARING TOGETHER

    ONE OF THE MORE FUN THINGS we can participate in is preparing for the A race together. From the cold morning meetups, to the long chats about…

    … how it’s all going to go down.

    This time.

    I was thinking about that today because I’d massively discounted Surfgirl’s insistence that we not only cook all the meals at the big family reunion…

    … but, we’d bring all the food for 40ish people for 3 days.

    The van groaned whole way.

    Our son pointed out…

    … Dad you don’t care about food, you eat sardines and beans from a can.

    He had a point.

    Which is not the point.

    The point is what I witnessed the last 3 days…

    • ·      slicing
    • ·      cutting
    • ·      cooking

    … preparing anything together is a socially beautiful and bonding thing.

    Which is why we love getting into the nitty-gritty of race prep…

    • ·      training
    • ·      geeking out on equipment
    • ·      hashing out all the logistics and travel

    … almost as much as racing.

    Sometimes, all times?, even more than pinning on the number and towing the line.

    ===

    165ish lbs 12.7%
    7ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    168/171/-3 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THE CAVE

    THE ANALOGIES  we come up as endurance athletes can be so disconnected from reality because, if we're being totally honest...

    ... it's hard to explain to the uninitiated.

    Let alone those closest to us.

    They're things only we understand, and as soon as we hear it, we're like...

    ... Yeah, totally!

    I thought about this today as we dropped into one our weirder family traditions...

    • from 5 on up to 78
    • wiggling into the openilng
    • crouch crawling the first 30' in pitch black

    ... slithering down into Harris Cave.

    Once we're far enough in, the lava tube opens up into a cavern, then...

    ... pinches down again for another cramped effort.

    Before opening up to yet another cavern where we can stand and feel slightly less threatened by claustrophobia and...

    ... whatever might be lurking down there to get us, should our lights fail.

    Which is analogous to ...

    • forcing ourselves in
    • adjusting and relaxing in the darkness
    • before doing it all again to find out how far we can go

    ... the pain cave we all love and loathe.

    ===

    165ish lbs 12.7%
    8ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    169/171/-11 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    LIFE IS PRECIOUS

    TAKING RISKS these days ain’t what it used to be. Most of us live close to civilization. If we were to take a tumble, emergency medical services…

    … would be helping us, whisking us a away.

    Within minutes.

    I thought about that, plummeting down a lonely dirt road in the middle of nowhere.

    Life and death.

    About 90 years ago, my relatives were working a sawmill they’d built (see pic).

    A young cousin was manning a large log,
    the timber bucked,
    catching him.

    His leg was gashed.

    The others gathered to try and help…

    • ·      50 miles to town
    • ·      horrendous dirt roads
    • ·      no communications, no helicopters

    … but there was nothing they could do.

    He was dead in minutes.

    Prior to stopping at the sawmill site,
    I gotta ping on my cell phone.

    Service is spotty at best out here.

    Our daughter had gone into labor,
    they’d easily made it to the nearby hospital,
    doctors and nurses and all the supplies were ready.

    ===

    Update: mother and baby are happy and healthy!

    ===

    165ish lbs 12.7%
    8ish hours sleep
    700ish anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    167/168/-2 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     

     

     


    >

    THE DIFFERENCE

    KNOWING THE ORIGIN of things can be empowering if we can tie it into who we are and how we operate. But, in today's connected world...

    ... it's easy to operate unconsciously.

    Asleep.

    Which is why I've sold my rather large extended family on the virtues of trekking...

    • no cell service
    • rustic cabins
    • tents

    ... out to the homestead.

    Land my great great grandpappy lived on for 3 years to secure the title...

    • where my grampa rode out the Spanish flu epidemic
    • where my dad spend his summers cowboying
    • where I spent a few days every other year

    ... over 100 years ago.

    Some of the distant cousins still ranch,
    most of us are city slickers.

    Soft. 

    Unacquainted with the land.

    How it...

    • feels
    • smells
    • sounds

    ... when we're living unplugged.

    You know what I'm getting at right?

    The feeling we have when rolling with a group,
    talking and sharing...

    ... because plugging in would distract from the experience.

    Living.

    ===

    164.4 lbs 12.7%
    7ish hours sleep
    700 anti-oxidant level
    √ Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    171/193/-23 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    LOOKING BACK AT TRANSFORMATIONAL

    [as I prep for my A race, I thought I'd look back how I felt the last time I did it, in 2022]

    IT'S NOT FOR EVERYBODY, but it might be for you.  I came across this concept a bunch of times over the years.  It never really sunk in until I heard it stated like this...

    ... I increased my volume a lot.

    Yeah, we've all heard that.  However, what followed hit deeply into my thought process and ultimately my training...

    ... It has been transformational.

    Who doesn't want to transform their training?

    Let me pause right here.

    It might not work for you.  The main reason is the timing of life just isn't right.  For me, it's working...

    ... because I now have the time.

    When I had less time, and less focus, a big week for me was about 12 hours...

    ... an average week, about 8.

    These days, in fact this year, my biggest week ever has been 20 hours...

    ... the last four build weeks have averaged nearly 15, and 12 the rest of the year.

    That's nowhere the 20-30 hours most pros put in.  In fact, it's a challenge during this build session before Leadville.  Frankly, I'm happy in the 12 range.  Plenty fit...

    ... by making my average week equal my formally biggest week.

    https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r

    In the end, it's about doing all you can do...

    ... a topic I cover in the 2nd chapter of my book.

    Which is free, just cover the shipping and handling.

    https://pedalindustries.myshopify.com/products/the-way-of-the-r-a-c-e-r

     

    ===

    164.4 lbs 12.7%
    7ish hours sleep
    700 anti-oxidant level
    not today Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    no today Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    175/223/-49 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     

     


    >

    BAKING CAKES

    HOW DO WE KNOW it's time to bring the high volume phase to an end, when preparing for the A race of the year? It's a lot like baking a cake...

    ... at some point we gotta put it the oven.

    And, wait.

    If we stretch out the build phase too long, 
    we run the very real possibility of over cookin' it...

    ... winding up burnt.

    Crispy.

    If we stop too far out from the A race,
    well, then our training ingredients...

    ... might never rise.

    Leaving us flat.

    I'm sure there's some real science we could tap into,
    or the wise voice of a trusted coach.

    Barring those options, I lean toward...

    • feeling exhausted
    • not wanting to get outside
    • residual, never-receding muskul pain

    ... as my top indicators.

    I'm officially there.

    Couldn't come at a better time.

    I'll be spending an extended weekend...

    • mainly talking
    • hanging out
    • relaxing

    ... at the family reunion.

    Oh, that cake analogy...

    ... now is the time to give the training into deliciousness.

    ===

    166.4 lbs 12.7%
    7.5ish hours sleep
    750 anti-oxidant level
    √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 15 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    170/201/-32 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IT'S NOT ENOUGH TO BE STRONG

    THE TOUR DE FRANCE took a big tumble today. Jonas, running in 2nd place, a previous winner and excellent bike handler failed to navigate a very tricky turn...

    ... and broke his clavicle.

    Sucks.

    Before the news hit, enlightening us all to one potential factor in causing him to go down...

    ... I was already thinking about why some crashes happen.

    More importantly, why some hit the deck and shatter, while others...

    ... pop back up and keep racing.

    My thoughts were self-centered of course.

    The effort to do hundreds of...

    • pushups
    • pullups
    • squats

    ... building up my body's ability to handle what is thrown at me, late into a ride or race?

    It feels like it is,
    as I feel in complete control 5 hours into a stout offroad ride.

    At the same time, 
    am I putting body in a state where it is more likely to bend vs break?

    These thoughts were going through my head as the skin and bones Jonas was clearly in massive pain.

    Then, I heard the unthinkable.

    After traveling hundreds of kilometers from yesterday's race to today's,
    arriving very late in the evening...

    ... he was awakened for a drug test at 2am.

    No matter what we are doing to keep our bodies in top shape to handle the demands of racing...

    ... missing sleep when we are already exhausted is a formula for disaster.

    ===

    164.4 lbs 12.7%
    8ish hours sleep
    730 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 100 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    174/228/-55 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHY, IT'S ROUTINE

    IN THE QUEST TO SQUEEZE IT ALL IN, we learn to develop and rely on routines. Do something consistently, and it becomes rote. Boring in the sense that...

    ... we don't have to think about it.

    Saving us all kinds of mental energy, as well.

    Here are a few examples that made today's ride, much better.

    20 minutes into my 2 hour sprint to meet Smiley, I felt my rear tire losing a ton of air...

    • added air with CO2
    • noticed a leak
    • plugged it

    ... took less than 60 seconds to diagnose and repair.

    Thought I'd better text him to confirm my ETA, and noticed I'd left my phone at home.

    Doh!

    But, I have a reputation for being on time and it's routine for me not to wait, so...

    • I pressed on
    • arrived at Cook's at 9
    • didn't see him there, waited 2 minutes at the trailhead

    ... and we blasted the climb together.

    Mostly together,
    he always starts out hotter than me,
    becoming my top rabbit to chase and pace.

    When I rolled up to the general store for my Saturday fix, 4.5 hours into the ride, parched and empty, without my phone to pay...

    • popcicle
    • Mexican Coke

    ... I didn't have to beg, because they know my m.o. and that I'm good for it.

    And, that's just a smidge of routine evidence for operational mastery.

    Carry on.

    Oh, and in case your wondering...

    • a mini tool
    • 2 CO2s + 1 nozzle
    • Dynaplug RacerPro (4 plugs)

    ... what's in my mini raceday bag.

    https://pedalindustries.com/products/pedal-industries-mini-raceday-bag-2-0-isd

    ===

    166 lbs 12.7%
    8ish hours sleep
    580 anti-oxidant level
    none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    none todayLower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    178/263/-86 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    PRUNE, FOCUS, EXECUTE

    HOW WE ARRIVED AT OUR CURRENT LEVEL OF COMPETENCY is a matter of choice. And, that's the challenge. In a world where we can do anything...

    ... it's easy to reach the end of the day having done nothing.

    We know better.

    Starting with pruning the options...

    • uplifting
    • challenging
    • beneficial to others

    ... leaving only the good stuff.

    Then, we focus...

    • attracting
    • believing
    • feeling

    ... with the blinders on, seeing only our end goal.

    Executing daily...

    ... continuously improving.

    Very nice you say,
    but make it practical.

    Ok.

    Here's an example.

    I really enjoy racing and riding my XC mountain bike.

    Knowing that, I've built up a race-ready rig...

    ... and taken it to the next level.

    Most recently, that meant rebuilding the suspension...

    • removing the Brain
    • replacing a bunch of parts
    • and all new lubes and fluids

    ... which now is supremely supple and plush, fork and shock.

    When we are unwilling to prune, focus and execute...

    ... we are in our comfort zone.

    The case there would be comfort with absolute crap vs...

    ... demanding the best performance we can aquire.

    Got it?

    ===

    165lbs 12.7%
    7ish hours sleep
    610 anti-oxidant level
    none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    none todayLower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    161/169/-9 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IT'S NOT BRAIN SURGERY?

    AT A CERTAIN LEVEL, the set up of our equipment is highly personal. The reason is simple, we are putting in a massive amount of time. And, the minutest adjustment...

    ... can muck it all up.

    A lot.

    Leading to anything from a niggle to a...

    ... Screw it, I'm done with this sport.

    So it was with great care that a swapped out my cleats today.

    They weren't completely warn out, but they were a little sloppy and replacing them now vs a week before my A race seemed prudent.

    I scrubbed up...

    • pictures had been taken of the current position
    • the area around the cleats taped off
    • tools and lube lay at the ready

    ... put on my operating apron.

    The procedure went as expected,
    no complication.

    The patient was warned to take it easy the next few days,
    and expect to feel some initial discomfort.

    Physical therapy, in the form of bringing a torque wrench on the next few rides, was presribed.

    Like the idiot I am, I promptly headed out for 90 minutes and a fair amount of climbing...

    ... stopping for many adjustments.

    Got close to the old position,
    gonna take a few more rides to reach nirvana.

    PS... if this seems dramatic, or overkill, blame my dad burning this lesson into my young impressionable mind. his first lawyering job was as a malpractice attorney and the first case was defending a doctor who cut off the wrong leg.

    ===

    163.6 lbs 12.7%
    7ish hours sleep
    6800 anti-oxidant level
    √ today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 10 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    164/192/-28 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    I SCREAM

    DURING THE LARGEST BUILD PHASE, the miles and hours are waywayway bigger than our norm. It can be daunting, overwhelming...

    ... we need a reward.

    Beyond kudos.

    Something to see us through.

    Which is exactly what I was thinking today,
    halfway through what will like be my biggest week of the year.

    Building for Leadville.

    The route would be much longer than my usual Dirty Wednesday...

    ... and it hit my like a icy bolt from the Silver Surfer.

    If I stayed on the pedals,
    I'd have time to stop by the General Store.

    A hundred year old building I usually only visit on Saturdays.

    The point being...

    ... the always have the best selection of Mexican popsicles.

    I was flooded with a memory of my dad, and his favorite saying...

    ... I scream, you scream, we all scream for ice cream.

    And that was all I needed to get me through the summer heat.

    Today.

    What will it be tomorrow?

    165.4 lbs 12.7%
    8ish hours sleep
    730 anti-oxidant level
    √ today Upper Body: 110 push ups, 22 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 110 ATG air squats and 24 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    167/217/-50 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THIS IS 'A' SUPER COOL CAT

    MOST OF US DON'T KNOW THE HISTORY of the famous group rides. I'm not talking about the one 5 locals started a couple of months back...

    ... I'm talkin' the legendary loops.

    And, their morphing iterations over the years.

    I was reminded of how our heralded TMWC...

    ... took it to the next level by adding some extra credit.

    Called the A loop.

    About 10 years ago, Super Dave Koesel made a great suggestion.

    We should add on to the ride.

    Why?

    So we have something to do vs waiting for the guys at the regroup.

    It took us a few iterations,
    carving our way through a neighborhood,
    adding on two punchysprinty climbs.

    Finally, we had it perfected,
    arriving just in time to meet the crew...

    ... and keep rolling full gas.

    Plus, since we had just started cracking the hour on the original TMWC, back then...

    ... now we had an updated hour goal.

    We've hit it on the A loop multiple times,
    even got closer than we've been lately today, 1:02:54 (for me)...

    ... could it be because Super Dave was back in town, after years of being gone?

    ===

    ICYMI... Super Dave is an aero genius... Remember when 3T came out with their aero gravel bike, years before that was a thing?... yeah, that was Dave's project.

    Here's a link to his current company... look to see top secret versions of these bikes at the Olympics.

    https://strommcycles.com/

    ===

    167 lbs 12.7% (I keep telling myself I'm 10lbs over goal because of all the strength work, but we all know it's because 
    7ish hours sleep
    580 anti-oxidant level
    none today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 10 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    166/216/-50 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THAT SONG!

    WE AIN'T SERIOUS if we don't have a our own battle song. The one we can count on when...

    ... well, all the time.

    Could be a playlist.

    Mine, current fave for firing up...

    ... Born To Run, Frankie Goes To Hollywood version

    On repeat.

    Now Chuck shared a forgotten gem with me for raceday...

    ... Kickstart My Heart, by Motley Crew.

    Surfergirl on vacation...

    ... Don't Disturb This Grove, by The System

    To get pumped for motos in the desert the kids loved...

    ... Animals, by Nickleback

    When I head off to the pearly gates, my beatbox will be humming...

    ... Low Rider, by War.

    What's yours?

    ===

    166.4 lbs 12.7%
    8ish hours sleep
    5900 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    159/181/-22 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IS IT THE EFFORT THAT COUNTS?

    WHEN TRAINING FOR THE 'A' RACE, if we're really all in, it's imperative that we prepare by doing the work demanded by the course. That means we have to nail the pace...

    ... we can sustain.

    Or do we?

    Lemme splainit.

    Say, I'm training for a punchy event with lots of power climbs...

    ... short 1-5 minutes, repeating.

    I could do intervals at a specified power output...

    ... or I could go for the burn I know I can barely handle for 1-5 minutes.

    Or, take my upcoming Leadville MTB race, I know the pace I need to sustain to meet my goal finishing time.

    Training the effort required...

    ... is part art and part science.

    The science might say we need to put out an average of X watts...

    • getting over a steep, short pitch
    • hustling to catch a group
    • tucking a long downhill

    ... the art is knowing when to go above or below the power needed.

    Being intimately aware of the effort > callous commitment to pace.

    ===

    165 lbs 12.7%
    8ish hours sleep
    640 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 100 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    163/209/-46 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    THIS IS POLARZING

    THE DEBATE RAGES ON, whether or not polarized training is valuable for the unwashed or is it just for the uber elites putting in bigbig hours. To really get a grasp on the argument...

    ... let's look at from other perspectives.

    Take marketing.

    In marketing, we tout what makes us special, unique, desirable...

    ... while pointing out the enemies of our awesomeness.

    For example, when it comes to bags I might communicate dome bags with everything piled inside are just complete trash and chaos...

    ... where as our RaceDay bags make raceday smooth, easy and successful.

    In politics, the party we align with makes the others out to be stupid, incompetent and evil...

    ... where our party is full of benevolent geniuses.

    It's the same with...

    • religion
    • sports teams
    • abortion, climate change, guns, borders, etc

    ... topics never to be brought up at Thanksgiving dinner.

    What does this have to do with training and us?

    I'm just trying to set the stage....

    • too much time in tempo
    • not enough aggregate training
    • inadequate or non-existent recovery

    ... polarized training has enemies, too.

    I was thinking about that today,
    because I had a great day with the fellas.

    Here's how I set it up...

    • Monday Z1
    • Tuesday romping group ride, all zones all out
    • Wednesday high Z2
    • Thursday low Z2
    • Friday Z1, barely tapping the pedals
    • Saturday, 6 hours at Leadville pace with nearly 2 hours at threshold or above

    ... finishing the final ride, feeling pretty darn good despite 9000' in 80 miles.

    If you disagree...

    ... then, I have succeeded in providing you some polarizing thoughts on polarization.

    ===

    165.4 lbs 12.7% <- this blubber has got to go!
    7.5ish hours sleep
    600 anti-oxidant level
    none today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    167/241/-74 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IT'S GOING TO BE HIDDI

    TRAINING FOR AN EPIC ride or race is always tricky. It's so easy to over do it on the preparation when we want to be confident that we are ready...

    ... to go the distance.

    Battle hardened.

    So, when I put together tomorrow's route and added...

    ... It's going to be hideous.

    I had to ask myself...

    ... What the heck are you thinking?!

    This goes against my plan to prepare for Leadville this year by staying under

    • 5 hrs
    • 8000'
    • 80 miles

    ... fresh and not torched.

    Aiming for more power, 
    and efficiency.

    We're going to over every one of those metrics tomorrow,
    plus it's a group of hitters and we'll be hitting it.

    Yes, I could pull the plug,
    or just not show.

    But, who are we kidding when we say stuff like that?
    (Hideous rides call to my soul. How 'bout you?)

    ===

    164.4 lbs 12.5%
    7ish hours sleep
    680 anti-oxidant level
    none today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    152/152/-1 per Strava Relative Effort (whatever that means)

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHAT WE ARE

    LOOKING WHERE WE WANT TO GO takes great discipline. Not to be distracted by the lady in the red dress is...

    ... a skill that deserves mastery.

    It's not easy.

    Time and time again, ripping the course, we have to ignore the obvious perils and...

    ... stay focused on our goal.

    Going as fast as possible,
    error free.

    Oddly,
    limiting our vision to the best path forward is relaxing.

    Calming.

    Requiring less energy.

    Ultimately, a heckuvalot faster.

    So, we practice the skill all the time and when we have those Oh shift! moments...

    ... we forgive ourselves, and reset.

    Perhaps the great Emerson said it best...

    ... What we are, that only can we see.

    ===

    164.4 lbs 12.5%
    7.5ish hours sleep
    530 anti-oxidant level
    √ today Upper Body: 10 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 20 ATG air squats and 10 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    90/98/-8 per Strava

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     


    >

    THE SLIGHT EDGE

    BECAUSE WE USE OUR GEAR every day, we don't always notice the performance is degrading. It's gradual, and we are...

    ... more concerned with our own numbers.

    But, the gear matters.

    If we remember anything from the dominance of Team Sky it's...

    ... marginal gains.

    They matter.

    Not necessarily individually, 
    collectively they stack and become game changers.

    So are the marginal losses.

    I share this as a cautionary tale.

    While in Park City a few weeks back,
    bombing miles and miles of sweet single track...

    ... my fork went from finicky to very funked up

    My pal Chad helped me get it working enough to enjoy the trip.

    As soon as I returned, I rang up the local suspension whiz Mike and gave him the situation.

    He ordered parts from Sram to rebuild and improve the fork by replacing the Brain.

    Simple enough, 
    and 7 weeks before Leadville.

    Dropped off the bike Monday, planning to have it back for the weekend and continue to perfect my oneness with my steed.

    Hey Todd.

    Hi Mike.

    We gotta small problem.

    Uh-oh.

    Sram sent the wrong parts.

    Dang.

    Yeah, it's gonna be another 10 days.

    Is the suspension torn to pieces?

    Yes.

    Ok, I understand.

    Now, here's the part we all need to understand...

    • we need to stay on top of the maintenance
    • allow plenty of time for parts to arrive
    • and for the mechanic's schedule

    ... in order to have the slight edge we need on raceday.

    ===

    165.8 lbs 12.7%
    8ish hours sleep
    530 anti-oxidant level
    √ today Upper Body: 125 push ups, 25 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 125 ATG air squats and 20 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    91/103/-10 per Strava

    What I'm reading: State of The Union, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    2026 TUESDAY MORNING WORLD CHAMPIONSHIPS WERE LIT

    ABOUT THE MOST FUN we can have is upping our game for the weekly group ride. The good ones all have memorable names. Just saying them sparks...

    ... anything from fear to fun.

    Like The TMWC.

    A ride we started 24 years ago...

    • 30+ riders every Tuesday at 630
    • most wearing the ride's kit
    • with an annual throwdown

    ... and is still ripping today.

    Today wasn't any ol Tuuzdee...

    • the regulars
    • the outta towners
    • the first timers hoping to hang on

    ... it was the unOFFICIAL 2026 Championships.

    4 categories...

    • Women
    • U35
    • U50
    • U100

    ... racing for glory.

    Bragging rights for a year.

    The course has never changed, but...

    • fullgas from the start
    • even paced 'till The Wall
    • saving it all for the Corkscrew finish

    ... the raceday never plays out the same.

    Today unfolded with bouts of massive power,
    dropping to conversational,
    and back at it.

    The only thing that was the same was Alessandro...

    ... pulling off the first Threepeat.

    He was so far off the front the camera crew mistook him as some cat who happened upon the course...

    ... except he raced up The Wall with god-like speed.

    Put over a minute on lil' ol' me,
    and nearly everyone else.

    Insane.

    Priscilla crushed the women's field,
    snatching longstanding, legit QOMs.

    It's not all about the wins, though.

    Juan was voted most-improved,
    and Eric picked up rookie of the year.

    These aren't participation trophies ...

    ... they represent outstanding effort, week after week.

    Congrats to these cats....

    Overall

    Alessandro
    Kody
    Andrew

    Women

    Priscilla
    Maria
    Vi

    U35

    Andrew
    Eric
    Scott

    U50

    Kody
    Drew
    Alfredo

    U100

    Alessandro
    Rob
    Mani

    Still reading?
    Wondering how we pull it off?

    Our 4 rules are key...

    • Leave on time
    • Obey the law
    • Make a friend
    • Have fun

    ... plus, always be inviting.

    https://pedalindustries.com/collections/2024-tmwc

    Use Promo Code TMWC2026 To Save 20% On The Gear

    ===

    166 lbs 12.7%
    8ish hours sleep
    640 anti-oxidant level
    none today Upper Body: 90 push ups, 18 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    90/100/-10 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHO HAS THE BEST TdF ANALYSIS?

    THERE ARE A LOT of professional pundits pontificating the particulars of each stage of the Tour de Frants. Then, there's the amachurs. Us handlebar hams... 

    ... handing out our homemade takes.

    Who's best?

    Certainly it's not Velo's...

    Jonas Vingegaard was left choking in Pogi's exhaust and came to the line two seconds back after the 1.7km hilltop kick to Les Angles.

    ... latest retarded hyperbole.

    Cycling News' take...

    A devastatingly-long and sustained acceleration by Tadej... with a two-second advantage.

    ... wasn't much of an improvement.

    Jonas said it better...

    It's a shame, of course. But when we started the Tour, we expected to lose time... so it's a good starting point that I'm tied on time with Tadej.

    ... and more accurately.

    But, he's not selling ads for eyeballs.

    My eyeballs and ears like to take in...

    • Chris Horner for pointing out the knucklehead moves of the day
    • Lance's podcast for the entertainment
    • GCN's breathy and breasty euroness

    ... if I have the time.

    And then there's NBC's crew...

    • I do feel for Brent and TJ having to educate the unwashed with silly cartoons and goofy bets
    • No way I could ride the sissybar like Christian or do the man on the course stuff like Steve
    • Amid correcting, Bobke does a good job as the straight man
    • Phil may miss a few deets, but that voice is still gold to me

    ... collecting a solid paycheck.

    Nothing wrong with that.

    For actual, pure analysis...

    • concise
    • relatable
    • insightful

    ... I think Tom Danielson does it best.

    He delivers it via blog, vlog and podcast.

    You're probably thinking Nice job taking potshots at people just trying to do their jobs...

    ... to which I'll counter, I'm grateful we have so many real human points of view vs the AI slop sure to come our way.

    Links to Tom's work:

    https://cinchcycling.cc/blogs/news/tour-de-france-stage-3-tadejs-boxing-match

    ===

    166 lbs 12.7%
    8ish hours sleep
    610 anti-oxidant level
    √ Upper Body: 90 push ups, 18 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    87/81/5 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    WHAT ABOUT WHEN IT'S NOT WORKING

    MOST OF US have a test course, a segment that is our fitness barometer, where we lay down a valiant effort, then upload it...

    ... to see where we're at.

    Sometimes years of data points.

    When we're prepping for the A race we'll hit it hard.

    The results are instructive...

    • PR'd it
    • on track
    • woefully wanting

    ... from elation to devastation.

    Gratefully, it's usually good and confirming info.

    But, what about when it isn't?

    Like my Leadville prep test up a similar climb to Columbine...

    • 1:10 in May
    • 1:14 in June
    • 1:15 in July

    ... which is honestly, quite discouraging?

    The May effort I was waiting for my friends,
    in June I was chasing all the way,
    in July I went alone.

    July's effort was the shortest
    June's was much longer,
    May's the longest.

    Big takeaway...

    ... my fitness is going backwards.

    So, find the positives...

    • I'm descending better than I have since the TBI
    • the nutrition plan seems to be on point
    • the bike is nearly complete

    ... and make adjust ments.

    I still have 7 weeks to turn it around...

    • stop shredding my legs with weight training
    • get back to throttling Saturdays
    • stack the Zone 2 miles

    ... and I have some definite ideas on how to do that.

    Will it work?

    I dunno.

    What won't work is quitting.

    Thoughtful, calculated perseverance is always the right answer.

    ===

    165.6 lbs 12.6%
    7.5ish hours sleep
    580 anti-oxidant level
    √ Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    88/87/1 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248

     


    >

    HALF THE FREEDOM

    WE KNOW where the 50% mark is on the course. The distance. The estimated time it takes to get there. The food we'll need to arrive and...

    ... finish with good energy.

    But, is that enough?

    Knowing vs doing, 
    totally different things.

    The first half of 2026 is gone.

    For some, it flew right by.

    Others...

    • bored
    • unengaged
    • beset by challenges

    ... had a different experience.

    We are free to stay the course, or...

    • 10x goals
    • Committed mindset work
    • Severing whatever is holding us back

    ... recalibrate and blow everyone's minds (ours included).

    God, bless America.

    ===

    Nowza good time to crack that journal open and document the amazing things we've accomplished to date. 

    What I'm studying: The works of Neville Goddard

    Let's rip!

    ===

    164 lbs 12.6%
    8ish hours sleep
    530 anti-oxidant level
    none today Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    88/88/0 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    GUITY AS CHARGED

    THE EVIDENCE IS OVERWHELMING, there is no defense for the flagrant violations of society's norm...

    ... we've got a problem.

    And, we don't care.

    It's who we are...

    • city limit sign? let's race
    • KOM within reach? let's race
    • event 700 miles away? let's race

    ... we're constantly on the lookout for our tribe.

    We rarely watch sportsball,
    we'll watch a TdF stage start to finish.

    We do find comfort in the couch,
    after an absurdly long day outside ripping.

    We do devour ice cream and cookies,
    but only when the calorie deficit is irredeamable.

    We aren't normal...

    ... we're race junkies.

    ===

    If that resonates, 
    you might want this shirt,
    which I'm pretty sure we priced wrong at $20.
    https://pedalindustries.com/products/race-junky-classic-t-shirt-fe

    I'll fix the price after the holiday.

    https://pedalindustries.com/products/race-junky-classic-t-shirt-fe

    ===

    165 lbs 12.6%
    7ish hours sleep
    680 anti-oxidant level
    √ today Upper Body: 60 push ups, 12 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 112 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    89/96/-7 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    BROKE OR BROKEN?

    IT'S AMAZING what we're willing to put up with. I suspect it's just in our nature and probably why...

    ... we thrive at the endurance game.

    We tune it out.

    And, here's the dill.

    Pretending things aren't the way they are...

    ... can be demoralizing.

    Yesterday, I had my cracked front windshield replaced on the van.

    It wasn't huge,
    but it was slowly growing,
    ever since our trip to Sea Otter.

    Neighbor Rick came out to chat and asked me why I replaced it.

    Honestly?

    Yeah.

    It was making me feel poor.

    The thingaboutitis, if I'd had the rock chip fixed immediately...

    ... the cost would have been minimal.

    Which begs the question...

    ... what are we allowing to languish and bring us (our performance) down?

    ===

    166.4 lbs 12.4%
    8ish hours sleep
    610 anti-oxidant level
    √ today Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 150 ATG air squats and 36 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
    90/104/-14 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    MY EXCUSE FOR NOT BEING ON PEPTIDES

    THE TEMPTATION to tap the pharmacy is getting realer every day. Call it the effects of the human genome project or clever marketing...

    ... lotsa people on the train.

    I've been surprised.

    Just in the last month or so, some of my much younger (30s and 40s) and generally healthy friends...

    • trimmer
    • slimmer
    • sexier?

    ... have let me know their results from peptides.

    They aren't athletes who compete,
    just dudes wanting a better bod.

    My response is always the same.

    Dang...

    ... I can't do that because I'm a racer.

    I know...

    • the likelihood of getting tested is practically nil
    • the evidence of peptides disappears quickly
    • the help they deliver is real

    ... but, I'll know.

    So I push on in the land of...

    • working hard
    • eating clean
    • getting rest

    ... and I'm quite okay with that.

    ===

    165.8 lbs
    7 hours sleep
    540 anti-oxidant level
    not today Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    90/104/-14 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    RIDE WITH YOUR NEIGHBOR AS YOU WOULD RIDE WITH YOURSELF

    EVERY NOW AND AGAIN we get an insight that touches our hearts and when we try and explain it to others they just don't get it. Not their fault. We just need an analogy...

    ... we can all relate to.

    Try this one.

    I'll do my best to share the change of heart I had recently...

    • a homeless woman sitting on the corner of a busy sidewalk in front of a food court
    • people, me included, waiting for the light to change
    • ignoring her sad, red eyes like they didn't exist.

    ... it wasn't my finest moment.

    We're all rich.

    I'm on a stupidly expensive bike,
    but no cash on me,
    gazing ahead.

    Ignoring the obvious hurt and loneliness.

    I was ashamed...

    ... of my inability to see the once beautiful baby at my feet.

    What would it have cost to acknowledge her?

    And it hit my heart so hard...

    ... Love they neighbor as thyself.

    Finally I got it,
    and I'll do my best to share it with you.

    If we really loved our neighbors as ourselves we might...

    • be a little nicer, kinder more patient
    • genuinely ask how they are, if they need a hand
    • we might hold the bar a little lower or a little higher, out of love

    ... not the awkward, stumbling empathy that paralyzes us.

    Genuine desire to help others as ourselves out knowing that...

    • if we were raised differently
    • made regrettable choices
    • had terrible experiences

    ... but for the grace of God go I.

    It reminds me of my good friend Todd Darley, a better Todd than I, who always rolls out with food.

    One day we're ripping up Mulholland with a spicy group, gonna PR it...

    ... and Todd disappears.

    Where'd you go?

    Stopped to talk to the homeless hiker?

    What?

    Yeah, wanted to make sure he was okay. Gave him a bagel I had.

    Last Saturday, a dude in a pick up with a trailer full of tools pulled up to me and Chad and flipped us the bird...

    ... I laughed and asked myself Now why would I do that? Having a bad day? PTSD from cyclists?

    I'll never know that dude's literal problem...

    ... just hoping this change of heart stays with me forever.

    ===

    165.4 lbs
    8 hours sleep
    630 anti-oxidant level
    √ Upper Body: 50 push ups, 10 pull ups, hand gripper, shoulder press, curls
    not today Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    88/91/-3 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    IS THIS CODDLING?

    WE'VE ALL HAD to face the unbearable hot situations. Sometimes in training, others in a race. But, that's the thing...

    ... we've all had to face them.

    That's life.

    So, when the geniuses at Velo led with Extreme Heat Could Force Radical Rethink of the Tour de France...

    ... I sighed.

    Stop the coddling.

    They're professionals.

    Then Surfergirl chimed in...

    • 2013 Tour of California
    • 4pm finish
    • 114º

    ... But, remember Palms Springs.

    We started early and rode the stage ahead of the pros.

    Dropping down into the desert floor was like riding into a giant hair dryer.

    Oppressive and awful.

    My son and I staggered into a 7-11 and chugged giant Slurpees...

    ... finally lowering our body temps to be able to ride to the finish.

    The pros came in and literally collapsed on the sizzling black and gooey tarmac.

    She had a point.

    It was horrific.

    After wading through the Velo clickbait I discovered the "radical rethink" just meant considering starting the races at 9:30 vs the typical much later starts that finish in the hottest time of the afternoon.

    You know the real tragedy isn't the coddling, it's that...

    ... I won't be able to go for an early spin and watch the race finish live.

    I'm sure I'll find a "radical rethink" of my entertainment consumption.

    ===

    163.4 lbs
    9 hours sleep
    690 anti-oxidant level
    √ Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 150 ATG air squats and 36 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    89/99/-10 per Strava

    What I'm reading: Path of the Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    MOVING THE COMFORT ZONE

    IT CAN BE PERPLEXING to know a truth from personal experience, to share it because we care, and see it not be received...

    ... because it's scary.

    Like ripping downhill.

    I have a few friends who are training for a big event with me.

    There will be a fair amount of climbing,
    followed by a fair amount of descending.

    None of it...

    • steep double-track
    • wide open hardpack
    • a bit of chunky rocky stuff

    ... will give most mountain bikers any trouble.

    Unless we're racing,
    really going for it.

    Even then, most will be fine...

    ... but, they could be so much better.

    And here's the headscratcher...

    ... I can't get them to ride much harder trails in preparation.

    They protest,
    avoid,
    skip.

    Because I'm absolutely failing to ride home the point that learning to rip more challenging trails now...

    • steeper
    • chunkier
    • twistier and slicker

    ... will move the comfort zone.

    Moving the comfort zone means we are...

    • more efficient
    • relaxed
    • calm

    ... saving all kinds of physical and emotional energy.

    While others bog down with Oh shift! moments, we can turn those sections into...

    • recovery
    • relaxation
    • moments of bliss

    ... something to look forward to, and potentially gain/make up time.

    If we're into that.

    I am.

    You?

    (Where else are we too fraidy catty to move the comfort zone?)

    ===

    163.6 lbs
    7.5 hours sleep
    580 anti-oxidant level
    none Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    91/114/-23 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: The works of Neville Goddard, all kinds of marketing

    https://www.strava.com/athletes/10248


    >

    BUT, DOES HE REALLY CARE (NOW)?

    ON RACEDAY it's fair to say nothing else matters but the race. The training, the fine-tuning, the sacrifices...

    ... they're all coming together.

    We need to rip.

    But, when it's all said and done... 

    ... should anybody, ourselves included, really care?

    Take a dude I heard about...

    • inspired and helped millions of cancer patients to believe they had a chance
    • single-handedly lifted a dying sport getting legions to pedal
    • operator of a massively popular podcast
    • successful investor and businessman
    • father of five children

    ... does he really care that he's not recognized as winning 7 TdFs?

    For all you haters that are now triggered, the unsubscribe button is above and below.

    For the open minded, contemplating our own mortality and personal achievements...

    • family
    • race wins
    • inspiring and helping others

    ... what would you prefer?

    ===

    164 lbs
    7.5 hours sleep
    580 anti-oxidant level
    none Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    87/93/-6 per Strava

    What I'm reading: Path of The Assassin, Brad Thor
    What I'm studying: The works of Neville Goddard, all things marketing

    https://www.strava.com/athletes/10248

     


    >

    INNOVATION THROUGH IGNORANCE

    IGNORANCE AND IGNORANT are such ugly words. And don't even speak ignoramus. Referring to anybody with those words...

    ... is just plain mean spirited.

    Ain't gonna make ya friends.

    Yet, the truth is, many of personal innovations come from ideas...

    • never heard of
    • never thought of
    • never been exposed to

    ... we were completely ignorant to.

    Here are a few of mine...

    • swimming to control breathing
    • lift heavy, low reps
    • sprints for power

    ... that have helped improve over the years.

    The swimming one I came up with on my own when training for Leadville in the early days. I wanted to control my breathing and keep my breaths deep.

    The lift heavy, low reps I learned from one of the great Phil Mafetone books. He only pioneered Zone 2 training coaching Mark Allen to become the most complete and dominating triathlete of his era.

    Lift heavy, low reps was also heavily preached in the fascinating book Underground Secrets To Faster Running, by Barry Ross.

    Sprints for power came from the awesome Fred Duncan, a premiere track coach.

    The idea that we are born to be athletic and should treat our bodies as such came through loud and clear in Christopher McDougall's book Natural Born Heroes.

    I could go on...

    • crusty old curmudgeons calling me out
    • lessons learned through experience
    • defeats whose sting was wicked

    ... but that's not the point.

    The point is we've got to continually expose ourselves to new ideas and concepts and experiences in order to...

    ... keep innovating and growing.

    Spiritually. Mentally. Physically. Socially.

    ===

    1664 lbs
    8 hours sleep
    580 anti-oxidant level
    √ Upper Body: 75 push ups, 15 pull ups, hand gripper, shoulder press, curls
    none today Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    88/102/-14 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: The works of Neville Goddard

    https://www.strava.com/athletes/10248

     

     


    >

    THE VISION BORED

    VISION WHILE RACING isn't everything, but it's right up there with oxygen. We gotta breathe, we gotta see...

    ... to move forward.

    I was thinking about that today while zipping down a twisty trail.

    If I let my eyes start to focus on what's up close...

    ... my speed drops and I become much more reactive.

    When I'm focused far ahead...

    ... I go much faster, slipping into a state of flow and things are magically easier.

    The thing I was thinking about was my vision board.

    Mulling over the things already accomplished, as well as what is in the works.

    The vision board seems to work the same way...

    ... focusing on the outcome, not how I'm going to get there.

    Some of you may be thinking Dude is nuts,
    others nodding your heads That's right.

    Either way, I'll leave you with this thought from King Salomon...

    ... Where there is no vision, the people perish.

    ===

    166.2 lbs
    8 hours sleep
    620 anti-oxidant level
    √ Upper Body: 100 push ups, 20 pull ups, hand gripper, shoulder press, curls
    √ Lower Body: 100 ATG air squats and 20 split squats with 70lbs, nordic curls, box jumps, heel and toe raises
    89/108/-19 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: The works of Neville Goddard

    https://www.strava.com/athletes/10248


    >

    TUCK AND ROLL!

    AERO. The term is like a science fiction blob that oozes it's way into everything, eventually killing everything in sight and taking over the world...

    ... with no end of it's pervasiveness in site.

    Can we escape the creepiness?

    The thingaboutitis, once we go slip down the aero tube...

    • positioning
    • equipment
    • apparel

    ... it's almost impossible to stop.

    That list falls short of the whackiness...

    • hands on the mtb fork crowns at Leadville
    • hydration bladders stuffed in front of jersey
    • dropper seat post for bombing road descents

    ... which actually works.

    I was thinking about that this morning as I crested The Wall, about 15 seconds behind the leaders.

    Pedaling till I was spun out...

    • butt hooked on end of saddle
    • hands next to the stem
    • chin on the Wahoo
    • elbows in
    • knees in

    ... I assumed the position (I'm not a butt on seat tube believer).

    Would I, could I catch before the bottom?

    Being on my lessthanaero gravel bike...

    • spun out with gravel gears
    • rolling shallow depth road wheels
    • rockin' a well ventilated KASK helmet

    ... I needed every aero advantage I could get.

    After rolling up on the 3 in between the two leaders...

    ... we rotated, taking short and speedy pulls.

    It took forever to catch,
    all the way to the final curve.

    I'm already thinking about next week...

    • actual aero helmet
    • clean shave on the legs, face, arms(?)
    • and, yeah, gonna bust out the Speedsuit

    ... what else I can do to improve my aeroness.

    On my previous road bike, I clocked 51 mph...

    ... today's set up shows 47.4 mph.

    Tuesday can't some soon enough.

    ===

    168 lbs
    7 hours sleep
    580 anti-oxidant level
    no Upper Body: 150 push ups, 30 pull ups, hand gripper, heel and toe raises
    √ Lower Body: 100 ATG air squats and 20 split squats with 70lbs
    89/113/-24 per Strava

    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    CUI BONO?

    THERE ARE A LOT OF DEALS that get cut on the race course. Some are obvious, some hidden. Many between competitors...

    ... for money, glory and pride.

    The worst deal of all?

    Well, that depends on Cui bono?...

    ... Who benefits?

    Deals between competitors kindasuck, but...

    • hang on for camera glory
    • work to stay in break
    • straight cash

    ... we can usually tell who benefits,
    and who pays.

    No, the most insidious deals...

    • staying up late
    • backing off the finishing sprint
    • starting the new diet "tomorrow"

    ... are the ones we cut with ourselves.

    Because nobody benefits,
    'cepting our competitors.

    ===

    167.4 (Happy Fatter's Day - sheesh!)
    8 hours sleep
    580 anti-oxidant level
    √ Upper Body: 150 push ups, 30 pull ups, hand gripper, heel and toe raises
    no Lower Body: 100 ATG air squats and 20 split squats with 60lbs
    85/90/-6 per Strava


    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    MY INSANE CULT

    FEW OF US HAVE BEEN TO AN AA MEETING, but we've seen TV/movie version many times. Hi, I'm Todd and...

    ... I'm an endurance junkie.

    Hi Todd.

    When we come clean with the general population, Today I...

    • swam 10,000 yards
    • rode for 5 hours
    • ran 20 miles

    ... they think we're crazy.

    We're not.

    The adrenaline rush of ...

    • 60 miles an hour in nothing but lycra
    • the swimmers blue mind
    • the runner's high

    ... we need that hit.

    Regularly.

    This risks we take...

    • sending it down the mountain
    • running along into the cold, dark night
    • impossibly holding our breath one more length

    ... would freakout any life insurance company.

    These sensations of pushing well beyond normal, reasonable, safe...

    ... are often all that's keeping us stable.

    In all sincerity, because the allure of the lottery and dulling our senses with substances is so very tempting and tragically treacherous...

    ... stay dangerous my friends.

    The sane kind.

    ===

    164.6
    7.5 hours sleep
    580 anti-oxidant level
    √ Upper Body: 60 push ups, 20 pull ups, hand gripper, heel and toe raises
    √ Lower Body: `100 ATG air squats and 20 split squats with 60lbs
    86/98/-12 per Strava


    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    TODAY WAS A ROUGHIE

    SOME BIG TRAINING DAYS are better than others. The reasons are myriad. Which means when it goes sideways...

    ... it's up to us to figure it out.

    Like today.

    I knew it was going to be a big day...

    • 7 hrs
    • 87 miles
    • 10,500' of vert

    ... on Monday.

    There are only 8 weeks to get our Leadville legs, and me and Let's Go need(ed) to do some simulation.

    For me,
    today,
    I just never got comfortable.

    Never felt that feeling of being on top of the pedals and...

    ... smoothly moving like a Singer sewing machine.

    It was much more like a broke down pumpjack one might see in the hot and dusty oil fields of Bakersfield...

    ... in desperate need of lube and love.

    Clunk.
    Clunk.
    Clunk.

    I've narrowed it down to a few things...

    • going too deep on Thursday after solid Tuesday and Wednesday
    • rolling the gravel wheels vs road wheels on Friday's BRO ride
    • hitting the legs with resistance Sunday-Thursday

    ... and I should know better.

    I'm gonna add to that...

    • probs too much tire pressure
    • def hotter today than our last attempt
    • carrying a third bottle to be safe on hydration

    ... some I can control, some I can't.

    In the end, I think it really comes down to not being sufficiently recovered.

    On a positive note, given the fatigue level... 

    ... we averaged 12.7 mph with zero drafting over a similar profile to Leadville.

    Not bad.
    Not great.
    But, we can work with that.

    Oh, and I'm feeling quite extra speedy on the downhills.

    Time for...

    • In-N-Out burger, fries and shake
    • some good sleep
    • and a day off

    ... to set the pins up to be knocked down next week.

    ===

    164.6
    7.5 hours sleep
    580 anti-oxidant level
    √ Upper Body: 0 push ups, 0 pull ups, hand gripper, heel and toe raises
    √ Lower Body: `0 ATG air squats and 0 split squats with 50lbs
    89/113/-25 per Strava (someone's tired!)


    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    THAT TOPSECRET SECRET

    THE IDEA OF A PUBLIC DECLARATION is not new. Lots of people have proclaimed they will accomplish X goal and gone on to do just that... 

    ... because it works.

    There is a hitch.

    The haters,
    the perceived haters,
    hating the idea of haters.

    There are plenty of famous athletes who have made the call and fallen flat on their face...

    ... sometimes by knockout.

    Which is why most of keep our plans secret,
    denying ourselves the power therein.

    I'm onboard with that.

    There is also power in keeping our intentions unknown.

    Wherein lies another hitch.

    If we're posting our stats with the Strava lords,
    that might be considered a passive-aggressive statement.

    Which begs the question...

    ... if we're keeping our mouths shut, do we keep our training private?

    Personally, I'm open book on that, except for my top secret racing agenda which scrawled in code...

    ... on my vision board.

    ===

    164.6
    7iah hours sleep
    580 anti-oxidant level
    √ Upper Body: 30 push ups, 10 pull ups, hand gripper, heel and toe raises
    √ Lower Body: `0 ATG air squats and 0 split squats with 50lbs
    83/84/1 per Strava
    What I'm reading: Lions of Lucerne, Brad Thor
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248

     


    >

    IMAGINE THAT!

    WHEN WE WERE CHILDREN, can ya even remember that?, we had tremendous imaginative powers. From games to friends to travel to faraway places... 

    ... our lives were boundless.

    What happened?

    Did reality set in?

    Did we set conditions on our dreams?

    Did some kind old bag of wind tell us not to have our heads in the clouds?

    The thingaboutitis...

    ... when we register for an event or race, all bets are off.

    We've already imagined...

    • the trainging
    • the equipement
    • the travel and accomodations

    ... to start.

    More importantly, if we're really on our A game, and you and I are!...

    ... we can see the finish line, and exactly how we'll be at that moment.

    Which isn't child's play.

    It's actually...

    • life
    • business
    • relationships

    ... how doers get it done!

    As I'm writing this I'm reminded of the gloves I wore today...

    and the shirt I'm wearing right now

    This is gonna be a total marketing faux pas because we're neverever supposed to make too many offers, but... 

    ... I imagine more than a few of you will want this reminder to Rip!

    Order the Gloves, get the Shirt for FREE.

    Use this code: LET'SRIP

    https://pedalindustries.com/collections/lets-rip-buy-t-get-gloves-for-free

    ===

    162.6
    8 hours sleep
    670 anti-oxidant level
    √ Upper Body: 30 push ups, 10 pull ups, hand gripper, heel and toe raises
    √ Lower Body: 30 ATG air squats and 0 split squats with 50lbs
    85/91/-7 per Strava
    What I'm reading: 7 Powers, The Foundations of Business Strategy, Hamilton Helmer
    What I'm studying: Imagination, Neville Goddard

    https://www.strava.com/athletes/10248

     


    >

    EMBRACING THE BURN, DAILY/OFTEN

    WE'VE ALL FELT THE BURN. Some of us love it, some of us hate it. No matter where we are on the spectrum...

    ... the burn is coming for us.

    Is it minimizable?

    Maybe.

    If yesterday is any indicator, I may have stumbled upon something.

    For the last few weeks, I've been steadily increasing my ATG air squats.

    From reps of 10 to reps of 30.

    If you haven't done them lately, or ever...

    • standing
    • to full "ass to grass" 
    • to standing

    ... it's quite a shock to learn our trusty bottom half may not be as durable as we think.

    When I started 10 burned,
    then 20 really burned...

    ... the last 5 of 30 were a massive struggle.

    Back to yesterday's hammerfest, when the burn came on it was like my body saying...

    ... Oh, we're gonna burn now. Buckle up buttercup, I've got this.

    Rather than pulling the plug at the onset of burn, I embraced it and powered on.

    Best I've felt in weeks/months.

    Now, I'll be the first to admit it could just be that I was supertapered going into last weekend's BWR UT and I might just be having a good response to the taper followed by the 3.5 hours of racing across the high desert.

    But, even if that's the case...

    ... the burn of 30 ATGs feels so good.

    Gonna keep upping it,
    apparently 100 is a thing.

    (yes, on top of split squats and probably bringing back box jumps)

    ===

    165.2
    8 hours sleep
    480 anti-oxidant level
    √ Upper Body: 90 push ups, 30 pull ups, hand gripper, heel and toe raises
    √ Lower Body: 90 ATG air squats and 18 split squats with 50lbs
    85/96/-12 per Strava
    What I'm reading: 7 Powers, The Foundations of Business Strategy, Hamilton Helmer
    What I'm studying: Prayer, Neville Goddard

    https://www.strava.com/athletes/10248


    >

    How much for that bike in the window?

    Feb 06, 2013
    by
    Todd Brown

    So many bikes to choose from. So many prices for the same bike. Call me a sheep, but I take my car to the dealer for service. I know he charges more. But, I get more. When the car service is complete I know it’s up to spec, any potential warranty issues are taken care..

    So many bikes to choose from.

    So many prices for the same bike.

    Call me a sheep, but I take my car to the dealer for service. I know he charges more. But, I get more. When the car service is complete I know it’s up to spec, any potential warranty issues are taken care of, it’s done on time, I get a free loaner if needed, it’s washed…

    Oh, and my experience has been that when $&@% happens the dealer finds away to take care of it and bill the manufacturer as much as possible.

    I pay more, and I get more.

    Is it worth it? A question all buyers ask.

    How many sellers ask that question and make the compelling case?

    View Details

    Stay Well My Friends

    Feb 05, 2013
    by
    Todd Brown

    I have had a nice little string of weeks where I feel healthy. With so many of my friends battling sinus infections, hacking cold coughs, gnarly flu, and overall feeling lousy I thought I’d share what’s working for me. Alka-Seltzer nighttime got me sleeping much longer hours, 8+. I’m off it now, but I highly..

    I have had a nice little string of weeks where I feel healthy.

    With so many of my friends battling sinus infections, hacking cold coughs, gnarly flu, and overall feeling lousy I thought I’d share what’s working for me.

    Alka-Seltzer nighttime got me sleeping much longer hours, 8+. I’m off it now, but I highly recommend it if you need to kickstart better sleeping… and I’m still rocking an hour more than my norm.

    Flooding my cells with Emergen-C 2-3 times a day at my sickest, and I’m still drinking it at least once a day.  You can’t drink too much, drown that flu!

    Side note:  drinking and sleeping a ton will lead to weight loss.

    View Details

    The Journey Is Better Than The Race

    Feb 01, 2013
    by
    Todd Brown

    The race is good and usually fun and sometimes provides a stroke to to the ego. The journey involves dedication, commitment, persistence, vision, huge goals, friendship, experience. More preparation or a longer journey nearly always equals a better race. For me it all comes together the night before the race. My gear is before me...

    The race is good and usually fun and sometimes provides a stroke to to the ego.

    The journey involves dedication, commitment, persistence, vision, huge goals, friendship, experience. More preparation or a longer journey nearly always equals a better race.

    For me it all comes together the night before the race. My gear is before me. At this point, I know each piece intimately. We have journeyed together and though we be many parts we are now one great whole.

    Done right, one can lay down and sleep in peace knowing all that could be done was done.

    On race day, when the nerves are nuts, when doubt leaks all over life, when check lists turn into crosswords, those who have traveled a great journey may, no MUST, immerse themselves in trusting their preparation.

    Full immersion in a great journey will sweep away the grime of doubt.

    View Details

    I’m sorry.

    Jan 30, 2013
    by
    Todd Brown

    To all my wonderful clients and friends I want to apologize for biting off more than I could chew. In October, the company I worked for chopped my pay in half. Panicked, I quickly added jobs and hopefully income: – resurrecting my old promo business; – independent repping Serfas, Scott, Bonk Breaker, and others; –..

    To all my wonderful clients and friends I want to apologize for biting off more than I could chew.

    In October, the company I worked for chopped my pay in half.

    Panicked, I quickly added jobs and hopefully income:

    – resurrecting my old promo business;

    – independent repping Serfas, Scott, Bonk Breaker, and others;

    – putting on Joe Friel LIVE;

    – creating Damion Hickman Designs tshirt business;

    – and finally, adding a new sales rep

    – … wondering when the other shoe might drop.

    “The best laid plans”… my plan was work my buns off, bank some money, and be able to afford an assistant.

    It would have been dandy except; I didn’t take good care of myself.

    I got super sick in December and a lot of my work got away from me.   Things just started piling up, until yesterday I collapsed in bed with a smoking migraine.  Along the way, I have dropped the ball on a few of you.  Yep, stuff is arriving late.

    That really pains me.  It’s not like me to miss a deadline, ever.

    Kari starts Friday.  She’s very well qualified, smart, and hard working.  She has a passion for cycling, has worked in the business many years, and has a strong graphic arts back ground.

    For those that weather this storm with me, I promise I’ll never forget it.  For those that move on, I totally understand and wish you only the best.

    View Details

    It Takes Guts To Be A Giver

    Jan 30, 2013
    by
    Todd Brown

    The gumption required to break away from the pack. The will to be on the tip of the group. The passion to get the gang together and train hard. The fire to build a following. … For the truly successful it’s a gift to the rest of us, one always I’m grateful for. Remember that..

    The gumption required to break away from the pack.

    The will to be on the tip of the group.

    The passion to get the gang together and train hard.

    The fire to build a following.

    … For the truly successful it’s a gift to the rest of us, one always I’m grateful for.

    Remember that when the gift isn’t exactly what you wanted, the lead out wanes early, the price is a shade higher than Amazilla, the ride route changes, etc.

    Bonus:  First person to tell me their favorite giver gets a gift from me.

    View Details

    Who do you love?

    Jan 28, 2013
    by
    Todd Brown

    I haven’t walked “47 miles of barbed wire”, but I can wail that question with some of the tension George Thorogood explodes in his classic song, Who do you love?. The people we ride with are often a reflection of how we see the world. Are all your rides hard core, all business? Do you..

    I haven’t walked “47 miles of barbed wire”, but I can wail that question with some of the tension George Thorogood explodes in his classic song, Who do you love?.

    The people we ride with are often a reflection of how we see the world.

    Are all your rides hard core, all business?

    Do you ride with some folks because you share more than a need to ride with someone?

    Some rides leave the flatted rider behind, others stop.  It largely depends on the agenda of the group and our own personal agendas.

    There are rides we all love because the terrain is great and the company is better.  There are others where the personalities clash and we avoid them.  Fortunately, most of us live in places where it’s easy to find a ride and group we connect with on many levels.

    Who do you love?

    View Details

    A good lesson

    Jan 18, 2013
    by
    Todd Brown

    One of awesome customers called me up and said… “The gear looks great.  Thank for the good service.” I’m sure lots of customers think of doing that, I know I do.  He actually did it. So, I got on the horn and thanked my vendors that helped me deliver on the order. Short.  Sweet. 30..

    One of awesome customers called me up and said…

    “The gear looks great.  Thank for the good service.”

    I’m sure lots of customers think of doing that, I know I do.  He actually did it.

    So, I got on the horn and thanked my vendors that helped me deliver on the order.

    Short.  Sweet. 30 second phone call.

    View Details

    Please don’t hate me for loving

    Jan 15, 2013
    by
    Todd Brown

    Entertainment… that’s all professional sports are. Lance was/still is? the greatest entertainer ever in cycling. The only upset people should be those who weren’t entertained. ALL his sponsors got/still get huge bang for the buck. Now for all the amateurs that dope – Hang ’em high! Oh, and all those that really care and are..

    Entertainment… that’s all professional sports are.

    Lance was/still is? the greatest entertainer ever in cycling. The only upset people should be those who weren’t entertained. ALL his sponsors got/still get huge bang for the buck.

    Now for all the amateurs that dope – Hang ’em high!

    Oh, and all those that really care and are really, really, really torn up about the “cheating” among pros… go help someone in need to day, it eases the pain and puts it in check.

     

    View Details

    Not So Sure

    Jan 12, 2013
    by
    Todd Brown

    When I go for a ride and the average temperature is 37 degrees… in Califorina… well, I am forced to remember how sure my high school teachers were that we’d all freeze in an Ice Age by now and that the food supplies would be exhausted. It doesn’t mean they were wrong, it could still..

    When I go for a ride and the average temperature is 37 degrees… in Califorina… well, I am forced to remember how sure my high school teachers were that we’d all freeze in an Ice Age by now and that the food supplies would be exhausted.

    It doesn’t mean they were wrong, it could still happen.  But, there is tremendous value in reviewing the passionate pleas of our leaders from time to time.

    They clearly aren’t always right.  What if we could identify who’s got it right and who’s rarely right?

    http://app.strava.com/activities/37293343

    View Details

    Join Our Cult

    Jan 10, 2013
    by
    Todd Brown

    I love cycling, it’s not secret. And, I’m constantly inviting and encouraging people to ride.  Some get it right away, some take years. But, when my friends do start to ride this is a common response.

    I love cycling, it’s not secret.

    And, I’m constantly inviting and encouraging people to ride.  Some get it right away, some take years.

    But, when my friends do start to ride this is a common response.

    View Details

    4,000,000 feet pounds

    Dec 29, 2012
    by
    Todd Brown

    Since I’ve been too sick to ride for a week… I thought I’d post this from 12 years ago. There are events designed for fun, events designed for competition, and then there are events designed for pain.  I’m not quite sure why I go for the pain.  Maybe it’s that I’m not that fast, or..

    Since I’ve been too sick to ride for a week… I thought I’d post this from 12 years ago.

    There are events designed for fun, events designed for competition, and then there are events designed for pain.  I’m not quite sure why I go for the pain.  Maybe it’s that I’m not that fast, or that I hate feeling like I have energy left at the end of a race.  Whatever, I do like the pain, I do like to see others suffering and wheezing and whining and crying and quitting and their bodies revolting.

    I’m sick. I know it.  Pain.

    This year has gone great for my racing.  I haven’t raced much , but I’ve had great success in the races I have chosen to do.  With the team not together for a third go at 24 Hours of Moab, I turned my focus to the 12 Hours At The Summit, in Big Bear.  This race featured a solo event called the Titanium class.  The format was simple:  whoever completed the most laps (8miles, 1300 ‘) in 12 hours was the winner.  No categories, just an Open Division.

    Typically I don’t sleep to well the night before a race.  This night would be among my worst.  I was so concerned about hydration the day before, I spent most of the night like the Sparklett’s man (delivering water).  By 3:30am, I was exhausted, frustrated and finally got a few hours of sleep in.  The pre-crack-of-dawn breakfast at Denny’s was uneventful, I couldn’t eat – nerves – I could barely take my trusty vitamins.  Susie, on the other hand, wolfed down a huge skillet special, all the while talking cheerfully and going over all my anal instructions about food and supplies for each lap.  I sat paralyzed by the enormity of 12 hours on my mountain bike which played in concert to an uncertain rhythm of just how far would I have to ride to get on the podium.

    Open class races always bring an eclectic group together.  Our field of 48 was impressive.  Lots of skinny dudes with matching jerseys and bikes and helmets, others less well equipped.  I was very covetous of the bike with fur glued to the forks.  The start was LeMans style, albeit a short run.  Do you run to your bike and sprint the first four miles up hill when you have 12 hours of racing and no idea of the required mileage??? I guess so.

    We shot out like rockets, like a typical NORBA race.  We all wanted to among the first to hit the single-track and avoid the subsequent bottle-neck.  I was in great position for a NORBA race.  Should I be going this hard???  for 12 hours??? Onward, the adrenaline won’t last forever, might as well use it while I’ve got it.

    My pre-race strategy was simple, and in the end, elegant.  Don’t get off the bike, have fun where possible.

    After 4 miles of climbing I was about 5 back from the lead rocket.  How can they keep this up?  We crested the top, wait, one more little grunt… there we go.  Time to bomb downhill.  This was my “have fun where possible” section.  I sprinted up the grunt, passed all but the leader and kept my fingers off the brakes.  It does pay to have some girth.  Unfortunately, half way down I found myself in the middle of a rock strewn rut. Bam!  A flat tire.  Two minutes later I was flying down again, having lost about 10 places.

    In these types of events you have to check-in each lap, have a ticket punched and place your sticker on the leader board.  That completed, I rode a few feet to my wonderful wife.  “What do you nee?”  ” Tube and a cartridge!”  As she runs off to get that, I’m thinking I needed other stuff too.  She’s gone.  I have nothing.  Forget it.  I jump back on course praying I don’t get another flat… the best laid plans.

    The second time through she’s got it all.  I’m in about 8th place still.  Passing and being passed as the pitch changes up and down the course.

    Everyone has a certain area they’re strong and another where they’re weak.  My weakness has always been cramping.  The projected high of 101 degrees put fear in my soul.  With four laps completed in less than 3 hours (by only a minute), we were on track to complete 16 laps.  Last years’ winner only needed 12 laps to win.  Something was wrong.  I’d gone out too fast.  And 30 minutes later my Achilles heal punctured through my overconfident ego.  Running up the final hike-a-bike section my quads started to cramp.  I leaped aboard my faithful steed and look down at my less faithful legs.  I could see the defined muscles cramping down even as my leg floated up the pedal stroke.  This is not good.

    On the way down, I found a new jump to hit.  I also noticed how I could go brakeless through another section and bank hard off the side of the trail.  Dangerous?  Maybe.  Time-eating? Possible.  Fun? Definitely!  I arrived with a smile at the check-in.  Waited for my ticket to be punched.  My hamstring cramped hard.  I pounded it like my mom pounds meat loaf. “What do you need, babe?”  You gotta love that kind of support.  “Salt.  Lots of salt and bananas.”  Again, she didn’t have what I needed.  She was about to run off.  “Stop! Just gimme whatcha got.  Get salt next time.”  I spent the next mile choking down a bag of Pringle’s and a banana, with a carbo-drink chaser.  Yum.

    In all my races, I don’t think I ever suffered like this fifth lap.  Cramping bad on the three hike-a-bike sections, the ominous distance ahead, and I wasn’t even close to the end of the race.  I was nearly done.  As fate would have it, one of the jokers I had passed before came by me.  He looked great.  Real smooth.  Tanned skin.  “Just go till you drop man, then try and survive.”  “Gee, thanks.”  I wanted to kill him, no I wanted to lasso him.  I wanted to quit.  Cresting the top, I came into the most technical section.  Huge, sharp rocks studded the middle of the trail.  A dust covered racer lay prone on the side, another wearily negotiated the section on foot.  I yelled “rider!” and rolled through as swift as a greyhound a the track.

    Smiling again, I reached the check-in.  Susie is a genius.  She confiscated salt packets from the hamburger stand.  I poured three down my throat and lubed up my chain while she swapped out my Camelbak bladder.  More banana and a protein bar.  I cramped just as bad for the next few laps, but I felt like I was taking corrective measures.  Besides, I had mysteriously maneuvered into 5th place.  I wasn’t the only fast-starting fool after all.  Lots of pain to go, but a glimmer of hope.

    Somewhere in here the race leader, Matt Ohran, lapped me.  It bummed me out quit a bit.  Then I found out he had take 4th in the Vail 100 the previous week, he was a pro.  Okay, I can deal with that.  Still lots of racing to go, lots of pain to suffer.

    I didn’t think the next challenge would ever happen.  Really.  With all the heat, all the sweat, how could I possibly need to pee?  My bladder started to kill.  I figured I would have to dismount at the hike-a-bike section anyway, so might as well try.  Am I’m standing there, a few feet from the trail with stage fright no less, my quads and hammies in both legs lock.  This is bad.  One task done, I hobble over to my trusty steed, throw a stiff leg over and slowly begin to pedal.  At the bottom of this lap, while I’m inhaling salt, Susie is yelling, “you’re not drinking enough, drink more.”  Drink more?!  Peeing almost left me like the tin man in a rain storm.

    Figuring this was the point where weird things could happen in my head, I chose to trust the advice of my wife. I almost cried, realizing I still had 5 hours to go, my wife lovingly supporting me, and hating the fact that I was racing instead of at the beach with the kids. Then creeping into my ears came the final words she had yelled, “you’re in fourth place, third is 5 minutes up the trail.” This was my break through lap. The carbo-drink was chilled to almost a slushy. She’d filled the bladder with enough juice to ge me across the Sahara, and I let her have it the next lap through – “I’m a racer, not a camel! I’ll be back in 50 minutes! Think!” She was thinking, I wasn’t. Just pain.

    The heat of the day was diminishing and the cool breeze blew through tall pines. A lone coyote crossed the trail, like me, out for the final hunt of the day. I was feeling better, much better. My cramping was lessening. The decent was getting faster and more furious. Each rock, each rut, each jump and each bank became hard wired from my brain to my twitching fingers.

    During the last laps Susie would run next to me as we swapped out wrappers for bars, bananas, liquid and lube. Our transitions were smooth. Each lap I knew she would be there, so dependable, so cheerful. My secret weapon. Each lap I felt better. I began to look forward to the final lap, when i wouldn’t have to “save it” for another, I wanted to put the hammer down for good one last time.

    “Babe, your back in 4th. Some guy slipped in, blue shirt, number 244”. I was riding with abondon this last lap. I ran the hike-a-bike. Okay, not really, I hiked it fast. But, the gears I chose were much taller than the previous laps, I was flying – that too is relative, because the four-man team riders were ripping past me. Nevertheless, I soon saw the blue jersey way ahead. It takes a long time to overcome somebody on a steep hill after over 11 hours, one hundred miles and 19,000 feet of climbing. Slowly, I reeled him in just after the last hike-a-bike. As I came up on number 244, the repeated the phrase of the day… “what lap ya on?” Should I tell him 14 just like him? Nah, “uh, 10, you?” 12 dude, I’m hurting.” “Really?! That’s great, good luck!” Did Susie invent the phantom racer to spur me on?

    I pushed harder on the pedals in search of second place. In retrospect, I did take the final switchbacks way too fast, I risked crashing, I risked flatting, I risked too much. As I crested the final slope in my big chain ring, defiantly stomping it into history as a previous middle-ring-climb, I could hear my wife and friends yelling. No crying this time, just yelling. I was mobbed. I felt great. But how did I wind up? ‘Todd! The guy in second quit, hi didn’t think you could get another lap in under the time limit. You’re in 2nd man, 2nd!”… with 13 minutes to spare!

    There’s a lot to be said for winning and there’s a lot to be said for finishing, but not enough cab be said about suffering and sticking with it no matter what place you finish. As far as I’m concerned, we were all winners that night, especially my wife, she deserved the top of the podium.

    Sunday, I got a million calls from friends and family wanting to know how I’d done. I tried to explain. Even I couldn’t believe it. I tried to put it in some perspective for them – open category, pro’s, eco-challenge racers, young studs, furry forks. They all acted impressed, though I think they mainly thought I’m a little off. My dad said it best. “Let’s see, about 20,0000 feet of climbing, about 200 pounds with the bike, that’s… 4,000,000 pounds lifted one foot or one pound lifted 4,000,000 times, or… hey, that’s a lot of pain son.”

    Lap Times: 44, 43, 45, 47, 49, 52, 53, 55, 52, 53, 53, 55, 51, 49

    View Details

    Why I Love Strava

    Dec 19, 2012
    by
    Todd Brown

    Need I say more? No, but I will. Matt Ford happens to annihilate me every Tuesday morning on The TMWC.  He’s a beast. But somehow, some way, there’s a Strava segment where, for the time being, I own him. Scoreboard. For sure, he’ll go out and smash my time.  So for now, I will bask..

    Need I say more?

    No, but I will.

    Matt Ford happens to annihilate me every Tuesday morning on The TMWC.  He’s a beast.

    But somehow, some way, there’s a Strava segment where, for the time being, I own him.

    Scoreboard.

    For sure, he’ll go out and smash my time.  So for now, I will bask in the warm glory of Strava.

    View Details

    Revenge

    Dec 18, 2012
    by
    Todd Brown

    What friends are forRobot:  JR says let’s go back to Barnburner and get revenge. Todd:  Barnburner was revenge.  It was horrid.  Awful. A dust bowl. JR:  I will return to the dust bowl to avenge my finish. Travis:  The RV is ready, and Todd is riding with us this time. Robot:  It might just be..

    What friends are forRobot:  JR says let’s go back to Barnburner and get revenge.

    Todd:  Barnburner was revenge.  It was horrid.  Awful. A dust bowl.

    JR:  I will return to the dust bowl to avenge my finish.

    Travis:  The RV is ready, and Todd is riding with us this time.

    Robot:  It might just be worse if we’re lucky.

    Todd: Crud… really?

    Robot:  We can run an ad on Craig’s list for your Twinkies.

     

    View Details

    TMWC Shout Out

    Dec 15, 2012
    by
    Todd Brown

    As we prepare for the final TMWC of 2012, I wanted to give a shout out to the pioneers. About 10 years ago I moved out to Coto and told my friends Peter Vidmar and Don Miller, who had moved out there earlier, we should try and get a quality ride going… like we used..

    As we prepare for the final TMWC of 2012, I wanted to give a shout out to the pioneers.

    About 10 years ago I moved out to Coto and told my friends Peter Vidmar and Don Miller, who had moved out there earlier, we should try and get a quality ride going… like we used to have with Coffee Crew.

    I plotted the most stoplight free course, which turned out to be very hill heavy.

    Every Tuesday at 630 sharp we left from Antonio and Meandering Trail.

    Just the three of us.

    Dan “Daniel Boone” McAneny (sp?) (Don’s biz partner) was the first to join us from RSM.

    Soon Jim “from the gym” Bishop (that was Don’s intro) was riding over from Laguna Niguel… he’s our awesome video man with proof of the attacks, and who pushed Robot over at the light.

    Somewhere, I ran into “Crooked” Steve Lind.  We’d ridden all those years ago in the early Coffee Crew days and he expertly started showing us what climbing was all about while using his world class running legs. Stevie also started pulling the Ladera boys over.

    Matt “TT” Ford hopped in about the same time… he couldn’t climb to save his life and was just getting back to competitive riding – we’d hammer him at will (something the new guys can’t fathom).

    With Matt came Bob Kmetz… who throttled us ramping up for cyclocross way, way, way before it was cool.

    Bryson Perry, an actual pro, moved to town to work with me.  He’d pull a few guys up the road then drift back and tell us we could catch them, then he’d scoot back up to them and tell ’em to get a move on.  True talent.

    Kevin Hall, Bryson’s father-in-law, laid down roots for a few years.  That brought in the era of big trash talking… oh, I miss the rudeness of it all.

    I’m sure I’m out of order at this point…

    Kevin “Backpack” McKenna was soon working in his morning commute and regularly forcing us to red line on the bike trail.

    Phil was now riding over with Jim from the gym, and always pushing it hard over The Wall.

    David Frank started coming over with Stevie and dragging a slew of guys over from Ladera – Robert and Robot and Mellow and Kent and Charlie… hammers all.

    I tapped in to friends from church, and bam Scott Moncrief (our Physical Therapist) was on the ride and putting us back together when we crashed, Brad Perry and Mark Christopherson and a bunch of guys I can’t name were part of this group.

    This year, we’ve seen a ton of growth… 24 guys on a cold and dark December morning is uncharted territory… Baghouse, WinTeam, and more.

    Please forgive my old mind if I’ve missed you, we’ve had many wonderful riders share the roads with us.

    Over the years we’ve seen our kids grow up and move away, survived cancer, struggled through a tough economy, sold houses, shared all of this from the rolling chatter box at the start of each ride.

    Some folks hope there’s golf in heaven, I’ll take the Tuesday Morning World Champions.

     

    View Details

    Tribes Are All Powerful

    Dec 13, 2012
    by
    Todd Brown

    Example:  Team Un-named just cut a deal to buy directly from Builder-X. Tribes have the power, more than ever. If you’re not building one, you’re part of one. Failing to connect with the tribes is becoming more and more costly. Winners:  Team members get smoking deal.  Builder-X gets high margin sale. Losers:  anybody not building..

    Example:  Team Un-named just cut a deal to buy directly from Builder-X.

    Tribes have the power, more than ever.

    If you’re not building one, you’re part of one.

    Failing to connect with the tribes is becoming more and more costly.

    Winners:  Team members get smoking deal.  Builder-X gets high margin sale.

    Losers:  anybody not building or connecting with the tribes is going to feel the pain, real fast.

    Shops need to build their own tribes, need to connect with existing tribes.

    It’s not enough to open your door any more.

    View Details

    Death by Digital

    Dec 10, 2012
    by
    Todd Brown

    We’re so hip, spending most of our wake time in front of a small glass window peering into the moving I/O’s of our counterparts and customers. Death by digital creeps through our consciousness, slinking in the shadows, slowly stealing away our precious physical seconds. This is hardly living epic. Never dangerous. Rarely rewarding. What heart..

    We’re so hip, spending most of our wake time in front of a small glass window peering into the moving I/O’s of our counterparts and customers.

    Death by digital creeps through our consciousness, slinking in the shadows, slowly stealing away our precious physical seconds.

    This is hardly living epic.

    Never dangerous.

    Rarely rewarding.

    What heart pumping increases we do get to experience are mostly non-nonsensical and the result of digital frustration.

    Ergo the explosion of the epic events – Leadville, Ragnar, Ironman etc.

    The very idea of an epic event sucks at our cerebral center, begging for life, begging you and me to live.  It gives us hope that like Neo we can disconnect, however briefly, and soar like we were designed to.

    A massive, ludicrous challenge for a mind desperate to find reality in a physical world that slips away a little more each day.

    Like Melville and Shelley we go to work on our own beast, and exactly how we will slay it.

    Characters we meet and invent become mentors, nemesis, road kill and occasionally the greatest of friends.

    Mishaps pound us at the most inopportune times, turning our rough edges into polished and hardened steel ready slice through all future demons.

    Triumph, though allusive, becomes not the end but the process of preparation.

    Friendship abounds in the stories of those who have gone before, the landscapes we continually cover, and  experience and encouragement only those who do can share.

    Sacrifice of time, pleasure, comfort, ease, diet, money and much more must be kept in balance lest we cross over into a world of self and never return.

    Digital dreamers shutter and scoff… yet they are the sleepers, we are living epic.

    Join us.

    View Details

    Nice Attitude

    Dec 08, 2012
    by
    Todd Brown

    So much of smooth, effortless cycling is about you. Your attitude determines everything. It’s about your approach, your confidence, your ability to take a “love tap” from the rider next to you for what it is vs what it might be. Spotting a poor attitude is a piece of cake, especially off-road.  It’s shaky.  It’s..

    So much of smooth, effortless cycling is about you.

    Your attitude determines everything.

    It’s about your approach, your confidence, your ability to take a “love tap” from the rider next to you for what it is vs what it might be.

    Spotting a poor attitude is a piece of cake, especially off-road.  It’s shaky.  It’s unsure.  It’s a death grip, and petrified arms.  All of it is screaming, I’M GONNA CRASH

    My limited education grandfather told me over and over Attitude Determines Altitude.  He rose to become VP of Kellogg’s.

    Take it from from Grampa, your attitude will determine whether or not your next ride is awesome or ahhhh-crud.

    View Details

    Let’s Get Lucky

    Dec 06, 2012
    by
    Todd Brown

    How is it that new guy gets a zillion flats while the group waits/helps to fix/or just rides on? It’s called Luck. How is it that new guy manages to consistently find himself at the worst possible place at the worst possible time in every race or group ride and whabam! broken this and torn..

    How is it that new guy gets a zillion flats while the group waits/helps to fix/or just rides on?

    It’s called Luck.

    How is it that new guy manages to consistently find himself at the worst possible place at the worst possible time in every race or group ride and whabam! broken this and torn that?

    It’s called Luck.

    What’s with new guy coming home from the mountain bike ride with a thousand thorns in his leg, a busted shifter, and covered in dirt while going slower than the rest of the gang could possibly walk?

    It’s called Luck.

    **** Practice + Patience + Persistence + Passion = Luck. ****

    Let’s get lucky!

    View Details

    Are you insane?

    Nov 29, 2012
    by
    Todd Brown

    Boys, are you insane*… really, are you content having Ford drill you into submission each week? I’m not happy with that… so here’s what I’m doing: I’ve hired Joe Friel (author of the Cyclist’s Training Bible and TrainingPeaks.com) to come and speak to us.  And you my friends, committed studs that rip each other’s legs..

    Boys, are you insane*… really, are you content having Ford drill you into submission each week?

    I’m not happy with that… so here’s what I’m doing:

    I’ve hired Joe Friel (author of the Cyclist’s Training Bible and TrainingPeaks.com) to come and speak to us.  And you my friends, committed studs that rip each other’s legs off each Tuesday, have a chance to hang out with Joe, too.

    What could be cooler than kicking off the year with a genius?

    So, here’s the nitty gritty… Not only do I want you to attend this event and learn a ton about haulin’ #$%, but I really need you to blast this out to all your fellow riders.  (Not just because I’m on the hook for a few grand)

    Three reasons:

    1.    You’ll get faster and have more fun.
    2.    Your friends will be stoked for including them (trust me I had 3 sign up within 30 minutes of my email going out).
    3.    We can do more fun stuff like this.

    Shops are already kickin’ in gear for a solid raffle, and sponsors are kickin’ in a little product.  The more people we get, the better stuff we get.

    If you choose not to join us, not a big deal.  We’ll still be friends… except you’ll be slower and poorer for missing out on a great learning opportunity.

    Don’t be insane. Join us: www.gotoddbrown.com/events

    Positively!, tb

    *insane: doing the same thing and expecting different results.

    View Details

    Receiving My Dues

    Nov 28, 2012
    by
    Todd Brown

    The funny thing about paying my dues with my time and talents in anything is that I always seem to receive much more than I ever paid. There are plenty of clubs and subscriptions I’ve paid into over time.  I keep paying if the return is equal or great to the value paid. But that..

    The funny thing about paying my dues with my time and talents in anything is that I always seem to receive much more than I ever paid.

    There are plenty of clubs and subscriptions I’ve paid into over time.  I keep paying if the return is equal or great to the value paid.

    But that personal sacrifice, where I give of myself, always over pays.

    Certain organizations, clubs and people merit our time.  Many people, have time to give.  Does my organization merit their contribution?  Is my vision grand enough?

     

    View Details

    If We Don’t Change

    Nov 26, 2012
    by
    Todd Brown

    Chinese Proverb – If we don’t change our direction, we’re likely to end up where we are headed.  

    Chinese Proverb –

    If we don’t change our direction, we’re likely to end up where we are headed.

     

    View Details

    Absurd Standard of Readiness

    Nov 22, 2012
    by
    Todd Brown

    Before 16 year old Jay can attempt surfing a true killer, Mavericks, he must pass his mentor’s tests. In Chasing Mavericks, the indie surf movie now playing, we are escorted into the world of surfing truly killer waves.  The old wizard gives the boy two simple, measurable, and absurd standards of readiness: –  Hold his..

    Before 16 year old Jay can attempt surfing a true killer, Mavericks, he must pass his mentor’s tests.

    In Chasing Mavericks, the indie surf movie now playing, we are escorted into the world of surfing truly killer waves.  The old wizard gives the boy two simple, measurable, and absurd standards of readiness:

    –  Hold his breath for 4 minutes under water

    –  Paddle 36 miles across the Monterrey Bay

    Every athlete thinks he  or she knows what it takes to reach the highest heights. Every sport has it’s mentors, the experienced wizards who have lived to tell the tell, to truly understand what it takes.

    If you had to pick two standards to focus on this year what would they be?

    –  __________________?

    –  __________________?

    The movie is awesome, and it definitely made me want to Live Like Jay.

    View Details

    Why Black?

    Nov 20, 2012
    by
    Todd Brown

    When everybody is doing the Black Friday promo, why aren’t we doing Gobble Wednesday? … some folks just want to gobble up a great deal and could be sporting sweet new gear on the Thursday Turkey ride.

    When everybody is doing the Black Friday promo, why aren’t we doing Gobble Wednesday?

    … some folks just want to gobble up a great deal and could be sporting sweet new gear on the Thursday Turkey ride.

    View Details

    I got lucky today

    Nov 20, 2012
    by
    Todd Brown

    I laid in bed at 5:50am.  To ride or not to ride?  Roll over and sleep I told myself.  5:58, trying to sleep rarely works for me.  6:07, still up?  Might as well get your runny nose out there, just take it easy. Hammering on the bike when sick will generally give you one of..

    I laid in bed at 5:50am.  To ride or not to ride?  Roll over and sleep I told myself.  5:58, trying to sleep rarely works for me.  6:07, still up?  Might as well get your runny nose out there, just take it easy.

    Hammering on the bike when sick will generally give you one of two results:  make you sicker or heat your body enough to kill the cold.

    I rolled out to the TMWC, tried to keep the pace down. That only works for so long with this crew.  Eventually the groupthink sucks us all in.

    I got lucky today, I feel great!

    View Details

    Single & Loving IT

    Nov 17, 2012
    by
    Todd Brown

    by Todd Brown   (Previously printed in Competitor Magazine) After a 35-year span of racing and riding all sorts of two wheelers, I can definitely say that I still can’t get enough of the thrill I get every time I throw my leg over a seat.  During the last 10 months , though, I have found..

    by Todd Brown   (Previously printed in Competitor Magazine)

    After a 35-year span of racing and riding all sorts of two wheelers, I can definitely say that I still can’t get enough of the thrill I get every time I throw my leg over a seat.  During the last 10 months , though, I have found a new passion on two wheels.  This passion is based on a bike that is simple, light, and easy to maintain.  It has one gear of choice, and that limited, narrowly-defined choice has remade the bike into a truly new passion for me.

    What could be so engaging about a bicycle whose top claim is humility? And why would this old bike be the new favorite of a vast quiver?  The answer lies in the gear choice – or lack of choice.

    Because the bike has only one gear, I as a rider have to develop a wide array of different riding styles and techniques to accommodate changing terrain.  These techniques are not limited to simply powering the bike because it also lacks rear suspension, so railing the trail has become much more than the point-and-plow used with today’s superior suspensions.

    The single-speed bicycle has consumed my riding time because it has multiplied my riding styles.  Today we hear so much about the magical car/bike/boat/ski/board with “Jekyll and Hide” characteristics that can do it all, and well.  Refreshingly, my single-speed makes both Jekyll and Hyde out of me… now I’m the one who much do it all well.

    Because the bike requires so much, my mind is completely free to explore the capabilities of my body and my body is free to explore the capabilities of the bike.  Gone is that little voice that so often accompanies other less distracting workouts; there’s no time to chitchat with myself about the dilemmas of the day.  I must focus, and the focus required is limitelessly liberating.  It’s the same liberation I find when bombing across the desert floor on  my 450, stepping off a cornice into free fall, or dropping in on a furious wave – and it can last for hours.

    The nitty-gritty of riding a single-speed involves so much more of the human body than a traditional bike ride does.

    On flat terrain, my leg speed is fast and the effort constantly refines my pedaling technique.  A smooth pedal stroke vastly increases efficiency, so my legs learn to pedal in circles rather than just stabbing down.

    As the trail tilts up a little, I settle in to the seated burn so common to riding bicycles.  This seated power allows me to ride endlessly on my motor cycle and forever on my snowboard.  With the lightness of an un-geared, un-sprung ride, I move along much faster than I would on a geared bike.

    When the incline increases, I stand to stay on top of the gear.  This next pitch, where I’m standing and my leg speed is still fairly fast, makes me feel like I might be actually be a Euro-Pro attacking the mountains for Europe.  My upper body is engaged, my triceps and shoulders push the bike side to side, my head is high and my vision stretches far up the trail, all conspiring to get me on up and over.  I feel fantastically fast.

    The final climbing technique is the point when traction becomes an issue.  I can no longer just pump hard; I must control the output or the rear tire will break loose and I’ll probably jam my knee into the top of the fork – it hurts, and bleeds, so I am definitely motivated to ply my skill.  Still standing out of the saddle, I now pull on the bars rather than push.  My torso is much more involved, working the core muscles.  My biceps and lats combine to pull me on up.  My cadence slows to 40, 30, maybe 20 rpm.  I’m barely moving up very steep, dusty and loose trails.  The total body strength needed is kept in check by the balance required to stay upright.  My lungs fill and empty, sweat weeps from my brown and trickles down the lens of my glasses – it’s an all-out effort to keep from stopping, succumbing and waling.  Honor and pride must be recruited to keep it all together.

    Up these extreme pitches, my position vacillates between a squatted power lifter hunched over so close to the bars I could lick the sweat off my Garmin, and an erect deadlifter, with my arms exteneded and locked.  I attribute these alternating techniques with keeping my back strong and trouble free.

    At the apex, I relized the reward of a total-body workout that will transfer over to all the other activities I enjoy.  Oh and of course, what goes up gets to come down.

    Heading downhill, my legs speed up, spinning at rates only reached by track racers so fast they must unhitch and blow right through my hips.  My butt remains glued to the saddle.  Each ride I seem to get a little faster, a little silkier.  Finally, I can no longer match the speed of my descent and my legs rest.

    I’m heading down and I hear… nothing.  No chain slapping because there is no slack in the chain, no derailleur clanking off the stays, and no long cables to accommodate suspension bouncing on the frame.  Just silence, and the wind.

    This is the bliss of a single-speed.

    View Details

    Watching is NOT Doing

    Nov 08, 2012
    by
    Todd Brown

    Watching is NOT Doing. While watching a great cyclist on TV or Live is thrilling and even inspiring it will not actually make me faster or better. It’s simply the joy of watching someone else do great work. This does not entitle me to reap the rewards of greatness. For me to do great work,..

    Watching is NOT Doing.

    While watching a great cyclist on TV or Live is thrilling and even inspiring it will not actually make me faster or better.

    It’s simply the joy of watching someone else do great work. This does not entitle me to reap the rewards of greatness.

    For me to do great work, I must get out and train and put in the time.

    Eddy Merckx was right: Piles of Miles lead to Greatness.

    Question:

    Is there a connection between a society where parents work so much they don’t have the energy to teach the kids to work, thus creating entertained kids who feel entitled to a lifetime of coddling because they were never taught to what to DO to achieve their own greatness?

    “I’m not your friend, I’m your parent.”

    View Details

    Training with the best…

    Nov 04, 2012
    by
    Todd Brown

    Train with the best, and lift the rest. It’s not a mantra, it’s a goal. To keep myself sharp, I constantly search out the best riders and rides. Training with people who are better, always lifts my game. I push harder to stay with them, and in the process I learn all I can. Many..

    Train with the best, and lift the rest.

    It’s not a mantra, it’s a goal.

    To keep myself sharp, I constantly search out the best riders and rides. Training with people who are better, always lifts my game. I push harder to stay with them, and in the process I learn all I can.

    Many of the best riders are quite approachable. They typically are very willing to share their wisdom. This typically takes place after they’ve handed my head to me and we are in the cool down portion of the ride.

    Riding “on the rivet” can’t be done every day.

    My easy days, I do my best to get my pals out to spin and chat and have some fun. At these times, it’s easy for me to download what I’ve learned and help my friends find a little more joy in this wonderful sport.

    Corollary:

    The only shame in getting annihilated on a ride is in not learning from it.

    The only shame in riding with a “Barney” is in not sharing what we know.

    View Details

    “The Force Behind Me”

    Nov 02, 2012
    by
    Todd Brown

    “Dad was always the force behind me.” While eulogizing his father, my cousin shared the story of his first two wheeler. At age 7, he was ready to go for it. Uncle Raymond took him out into the street and held that bike steady from behind. Mike mounted the new bike and took his first..

    “Dad was always the force behind me.”

    While eulogizing his father, my cousin shared the story of his first two wheeler.

    At age 7, he was ready to go for it. Uncle Raymond took him out into the street and held that bike steady from behind. Mike mounted the new bike and took his first few pedals.

    Coaching from behind, the father guided his son down the suburban pavement.

    View Details

    Chasing the dream with Joe Friel

    Nov 01, 2012
    by
    Todd Brown

    For years, I’ve dreamt of having the best and brightest in cycling come to Orange County and share the treasures in their minds. I’m a reader by nature. But seeing and hearing is believing they say… and seeing and hearing a great speaker LIVE can allow their written message so much further into our minds..

    For years, I’ve dreamt of having the best and brightest in cycling come to Orange County and share the treasures in their minds.

    I’m a reader by nature.

    But seeing and hearing is believing they say… and seeing and hearing a great speaker LIVE can allow their written message so much further into our minds and hearts.

    So, what the heck. I picked up the phone and called Joe Friel, and he answered the line. (Side Note: Joe is the author of the wildly popular Training Bible series).

    “Yes, I’d love to come to California in January.”

    Mind you, it aint free to get a sought after author to travel out of state so there was a little more incentive than just my charming SoCal surf talk.

    Well now, where to have it? Turns out, last 12-31 I put on a ride for my friends called the Endo. Just so happens on that ride I get to meet another childhood hero who happens to have some sort of clout at Oakley. OK, he’s major… and so majorly humble, I’ll keep his name on the downlow. Anyhow, he says

    “Yes, we’d love to have Joe Friel speak at our super awesome and amazing building” (my hyperbole).

    Well, how do you like that? No really, how DO you like that?

    I hope a lot, because I’ve just committed myself big time.

    In a perfect world, and this is seeming pretty darn perfect, you’ll all have a great time, learn a bunch, and we’ll have a solid enough turn out to bring in some other wonderful speakers.

    Gotta love it –> http://tb-presents-joe-friel-live-eorg.eventbrite.com/#

    View Details

    Just because it worked for Henry…

    Sep 05, 2012
    by
    Todd Brown

    Today, in our business, the shops and teams and events that are selling the most apparel are those with options – colors, designs, patterns, fabrics, etc.

    “People can have the Model T in any color – so long as it’s black.” – Henry Ford.

    What percentage of Fords on the road today are black?

    Today, in our business, the shops and teams and events that are selling the most apparel are those with options – colors, designs, patterns, fabrics, etc.

    To focus merely on the increased sales would be short sighted (bottom line addressed below).

    Who buys your brand?

    While we all love the hard core racer for the inspiration the rest of us receive, he or she rarely pays more than cost and usually less or not at all.

    Why are they willing to pay to advertise you?

    The rest, the people who pay, are your fans.  They like you, they like your shop/team/event, they like what you represent and they have said “Count me in”… In other words, they want to show that they belong to your tribe.

    Giving them a choice, a variety to choose from, allows your fans to express the membership in their own unique fashion.

    Back to the bottom line.  With the fragmentation of advertising today, growing the tribe is the best and cheapest way to increase the bottom line.

    Apparel is just one piece part of the strategy and, if done correctly, can be quite profitable at the same time.

    Here’s an example of doing it correctly – http://shop.mellowjohnnys.com/

    View Details
    Invalid password
    Enter

    ✆ 888-308-0005
    9am-5pm, Monday-Friday

    help@pedalindustries.com

    Shop

    Custom Orders

    Cycling Gear Bags

    Triathlon Gear Bags

    Running Gear Bags

    MTB Gear Bags

    Gift Cards

    Support

    Contact Us

    Shipping Policy

    Returns & Warranty

    Crash Replacement Policy

    Privacy Policy

    Care Instructions

    Size Charts

    FAQs

    Explore

    About Us

    Reviews

    Careers

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Mastercard
    • Shop Pay
    • Visa
    © 2026 PEDAL Industries Copyrights and Trademarks PEDAL Industries 2021 Powered by Shopify
    Cart updated. Click the cart button.
    Todd's Blog