Feb 28, 2021

WE ARE THE AVERAGE OF OUR 5 CLOSEST...

RIGOROUS RESEARCH SHOWS WE ARE THE AVERAGE OF OUR 5 CLOSEST FRIENDS. And, new research is showing that what a friend's friend is doing can also have a big impact on us...

... but, that's the selfish way to look at it.

Especially in bike racing fitnessy stuff. That logic would have us only hanging out with people that are better than us. Which we probably do quite naturally anyway.

I'm more interested in the effects we are having on our 5s friends. Because of our 5 closest friends, they don't all ride bikes. Far from it.

We get excited about riding bikes fast. We start thinking about what to ride, to eat, to wear, to race, etc. Our 5 tap into this energy...

... and it goes out to their 5.

How many people are going to make awesome lifestyle changes because we've inspired them to do so?

They may never race.

Totally cool.

But, they may start riding again.

They may set a goal to ride 30 miles, or ride up that giant mountain. They may get a little group of 5 or so and take a road trip to Moab or the Ozarks or the Northeast.

Or maybe they simply get a hankering to get back in shape.

In fact, I'll bet $5 you've already seen changes in your 5.

What I'm wondering though is if you're willing to share your secrets.

Sometimes that can be hard.

You've invited a friend to start riding. You've enjoyed spending time together. Helping them progress has been rewarding...

... and absolutely owning them any time you want is, well, entertaining to say the least.

Are you keeping these little secrets to yourself?

C'mon.

Be honest.

Of course you'll share the pleasantries of a good chamois cream.

But what about the good stuff, the stuff that really makes a difference like PR Lotion?

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