I SEE THIS A LOT: RIDER HEARS ABOUT TMWC, SHOWS UP, GETS SHELLED, and keeps coming back for more. Some get hit with the TMWC sledgehammer, never to return. But, most of us keep coming back, week after week.
There are two reasons:
Progression – One stop light at a time, they get a little stronger and hang on a little longer.
Friendship – Either they have a friend that invited them, or they quickly make a friend.
You can do anything with a goal, and a friend.