IT'S NOT THE BEGINNING. There's too much energy on the start line. It's not the end. The magnetic pull of seeing the finish is real. The hardest part of any race is the middle...
... that's where so many get lost.
Prepare for it.
Isn't that what training is?
All those long days in the saddle, the early mornings in the gym, decisions to eat like an athlete vs a slave to food. These are the choices that prepare us for the middle...
... because the middle sucks.
It's hard because the energy of the start is long gone, and pull of the finish line is literally nowhere in site. That's precisely where...
... most people quit.
How do we push through the tough parts, get over the climbs, recover from the challenges of failing bodies and broken parts?
We act as if we are already there, crossing the line, finishing in style.
It takes discipline to push on when we are so desperate to see progress.
We lean in and trust our training.
We make alliances with our foes.
We hold fast...
... to the end.
If you like the above, you'll probably like this.
The books are at the press now and will ship towards the end of September.
If you're in the PEDALposse, you'll be getting the book as part of this month's swag.
If you're not in the Posse here's the link for the book.
SAVE 25% Join The PEDALindustries POSSE.
7.5 hrs Sleep
25 PullUps 50 PushUps
Stretch and Hypervolt
22 pages + journaling
Ride with us: https://www.strava.com/clubs/pedalindustries