Everything we make and do is driven by pain.  If we’re feelin’ pain, we want eliminate it so we create something way better… turning pain into gain.

Tired of ill-fitting, ugly kits… we searched out the best Italian fabrics and created beautiful cycling gear.

Frustrated by a giant bag with no organization… we developed the RaceDay bag.

Baggy, boxy t-shirts… fixed that.

Lately, I’ve been thinking about an entirely different sock.  I mean, it’s still a sock… but this is going to be an awesome sock.

It’s all about the “R” and “D”… Realizing you’re in pain and Developing an outstanding solution.  Most of us endurance cyclists can endure pain and not even realized life could be a lot better.

Stay tuned…