Part of building a team involves building a brand.
Velosport is a local team we work for.
They have their main logo, but it’s rarely seen.
Like most teams, sponsors cover their jersey, and canopy. That’s proper, the sponsors are paying the bills for the team.
We gather all those sponsor logos and make all kinds of cool stuff for them.
Once a year, they make a one off t-shirt for the members that has nothing to do with their sponsors or their team logo.
It binds the crew together.
Got a shirt from 5 years ago?… that has a meaning all it’s own, and that’s branding.