YOU SURE ABOUT THAT?

YOU SURE ABOUT THAT?

WE'RE A QUARTER OF THE WAY into our 10th year in business.  It's hard to believe.  Not that we've made it this long...

... how fast time is passing.

Why are we still here?

  • The initial drive to make kits?
  • The invention of the RaceDay Bag™?
  • My passion for helping people Rip On RaceDay?

Maybe.

It hasn't all been roses.

  • The effort to develop HUNKR, hundred kilometer bike races was a massive fail.
  • Covid, while the bike industry exploded, nearly killed us.
  • I opened a retail outlet, and closed it 30 months.
  • I've built and rebuilt the design team three different times.

In a race, when things don't go well... 

... it's easy to quit.

We see our plans and dreams disappear in a cloud of dust or runaway peloton.

It sucks...

... the life out of us.

Maybe it's early in the race, and the thought of all that prep going to waste is infuriating.

Or late, the final miles, and there's so little left in our reserves.

We have one choice.

Quit,
or persevere.

If you're like me, and I'm pretty dern sure you are...

... persevere is the only response we know.

We lick our wounds,
and pedal on.

But, why?

For me, it's just a question of confidence.

I believe, whatever has gone wrong can be remedied and I can get going again...

... worst case, I'll learn something very valuable for the next race.

And, I think that pretty much sums up PEDALindustries. 

Everything we make and do is designed with one thing in mind...

... will this give you, and me, more confidence for the next race.

What do good parents do...

... provide confidence.

What's the best thing we can offer a friend in need...

... provide confidence.

What is the overarching mission of most religions...

... provide confidence.

What do good books or other learning offer us...

... provide confidence.

What is the result of being in shape on and off the bike...

... provide confidence.

I believe in you,
and feel honored for your belief in us.

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163.8
6ish hrs (rough night for some reason)
Push Ups and Pull Ups
20 minutes recovery
60 minutes reading + Journaling