WHY DON'T WE TEST AND ITERATE QUICKER?

BEING ALWAYS ON THE HUNT for new and better, is a lot of fun. Reading articles, the interwebs magically delivering relevant content, and the...

... rumors and myths discussed during training.

I look,
I look,
I look...

... then pull the trigger.

Even then, hungry as I am for improvement sometimes...

... I'm hesitant for implementation.

Change can be scary.

Resistance easy.

I've had these new pedals,
a version of my current ones,
with a better platform and connection.

Rode 'em today.

Instantly wondered what the heck I was waiting for?

Now to log a few more rides and see if there are any issues.

Had a similar experience in the business,
knew I needed a better sales process,
resisted...

... out of fear.

4 months in, 
and the results are very positive.

Key is to start...

• fail fast
• succeed
• optimize

... then see it it through.

===