WHAT'S THE DIFFERENCE?

IF I GO TO YOUR SHOP WHAT'S THE DIFFERENCE?  That's a pretty fair question to ask of any bike shop, any business.

How that question is answered is a good indication of things to come.

We are known for X and we're amazing at it.

If I'm in the market for X we'll make a love connection... you'll my best friend, and I'll be your best customer.

If I'm not... isn't it a lot better for both of us to move on?