IF I GO TO YOUR SHOP WHAT'S THE DIFFERENCE? That's a pretty fair question to ask of any bike shop, any business.
How that question is answered is a good indication of things to come.
We are known for X and we're amazing at it.
If I'm in the market for X we'll make a love connection... you'll my best friend, and I'll be your best customer.
If I'm not... isn't it a lot better for both of us to move on?