WHAT IS THE POINT OF AN FKT?
IT'S BEEN GOING ON FOR A WHILE, pros posting a blistering time on a Strava segment and calling it the FKT...
... aka the Fastest Known Time.
And, it's got me thinking.
Why is it called FKT and not KOM?
To avoid Strava conflicts?
But, if not on Strava then where...
... I think that's the only place for people to care because it's public and everybody sees it.
In reality it's a great marketing ploy by these pros and their sponsors
- FKT sounds cool and is intriguing
- Somehow it shines brighter than KOM
- Anything that starts with F these days will get looked at
I could be wrong, but I bet Strava wishes they'd thought up that name...
... it's F'ing brilliant.
Who doesn't want to say I've got the FKT on ______?
Me...
... PR > FKT > KOM.
https://pedalindustries.com/collections/close-outs
Check these LKPs...
... $10 for pair of $35 gloves?
https://pedalindustries.com/collections/close-outs
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159.2
7.5 hrs
1 Strength Circuits
20 minutes recovery
70 minutes reading + Journaling