WE TRAIN BECAUSE OF THE 2ND LAW OF THERMODYNAMICS
BECAUSE THINGS ARE CONSTANTLY GOING TO A STATE OF DISARRAY we have to train. It's just the nature of this dimension as clarified in the 2nd Law of Thermodynamics. As athletes,...
... we can be sharp and fit or far from it by regular training and racing.
I was reminded of that when I looked at the heinous state of the van's once pristine vehicle wrap.
In just a few years, it went from sexy to shabby.
So I decided to do a refresh on the look and feel of things using the essence of PEDAL Industries.
This is our...
Creation Story – a friend asked me to produce a custom bag for his race team. When I saw his concept, I took it to the next level with all the compartments and labels. It was easy because I had such a need in my own life. It took about 6 months to figure out all the fabrics to use, printing, cutting and sewing. We’ve never changed our core process or partners.
Creed – We are athletes. We train and race in order to be fit and ready for all of life’s challenges. Each day we work to get a little better. For us, Every Day Is RaceDay.
Icons – Our icon is the flying wolf because we are hungry like wolves to improve, and we fly like eagles on raceday. I had created the flying wolf logo for the PEDALposse, but since that has been tabled and people love the logo, we’re going to use it a lot more.
We’ve also settled on Black, White and Yellow 1235 as our corporate colors. The yellow of all our pocket linings is one of our distinctive features. Next up will be manufacturing our bib pads with yellow highlights.
Rituals – Our rituals are laid out in the RaceDay Ready 10-Week Challenge.
Sacred Words – PRs > KOMs. Winning is nice, a bonus. PRs are the metric that shows improvement. In the end, we have only ourselves to conquer.
Non-Believers – The anti-athletes who mistreat their bodies.
... now to apply that to the new van graphics featured above.
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165ish
8 HRS
0 Circuit of RaceDay Ready Resistance Training
10 minutes recovery
75 minutes reading + Journaling
Podcast:
https://www.strava.com/athletes/10248