WE MOVED NEARLY ALL OUR PRODUCTION TO THE U.S. THIS YEAR. The main reasons were better product development, quality control and faster turnaround. What used to take 2 months, takes a few weeks. We right from the ride or race to the design studio. If there's an issue we can fix it in a day or two. Building the team here has been the most rewarding, and challenging, business experience in my lifetime.
There are just a few more days left for our American elves to make Christmas morning magic, and we're cranking long into the night.
Then, we'll take some time off for family and reflection and L.S.D. rides... hopefully, we'll see you on a new bike or in a new kit or enjoying some time off... or all 3.