THIS IS NOT A PRODUCT REVIEW
THIS IS NOT A PRODUCT REVIEW, BUT I AM GOING TO REVIEW A RECENT ACQUISITION. Since none of our loved ones dare venture into our obsession I feel pretty safe sharing this beautiful truth on the interwebs. Because, if you’re at all like me you already bought yourself a Christmas present…
… and you had to, right?
Who in their right mind would pay what we pay for the things we love most, not the people we love most – they are priceless – but the things. Specifically, the bike things.
Just like I would never tell an outsider that I rode my bike 80 miles yesterday because that’s just sounds so completely insane. It’s like riding from here to Pasadena, which I would never drive in my car unless life hung in the balance…
… I also would never, ever share with someone what I paid for my new ENVE wheels…
We have this very conspicuous consumption, in plain site, and only our secret society of cyclists has the vaguest notion of what we’re up to.
Which is exactly why when your friend/mom/dad/grandparents/sibs/coworkers ask you what you want for Christmas you say either:
I’d just like to spend time with you
or
A new shirt would be great.
NowayJose am I, or you, going to let on what we are coveting at the local bike shop. What I am going to do… is, I’m going to sneak down there sometime this month and pick up my new ________ when nobody is looking, swap it out on my bike, and pray I don’t get busted…
… Santa knows I’ve been a very bad boy…
I snagged a pair of magic ENVE wheels from RockNRoad. It’s a fairly long story of how these wheels found themselves on my bike. But, hot damn, I rode ’em yesterday on Swami’s Long and…
… now pay attention y’all, this is me not reviewing the product. Why don’t I review product? Because I don’t believe in science, I believe in the spirit of the product -> the way it makes me feel, the way it sounds, the way it handles, even the way it looks. Some like numbers, I like results…
I rode ’em yesterday on Swami’s Long, and for the first time ever in my 30+ attempts on that most vile ride, I made it to the store/regroup with the leaders, pinging off PR’s along the way…
… maybe I have been a good boy?
… maybe Santa knew?
… maybe ______ won’t notice?
… hopefully, you scored something too?
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For the non-readers
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Save the dates: HUNKR 3/17, 6/9, 11/10 – TMWC 7/10
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