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PEDAL Industries
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THIS BIKE SHALL BE KNOWN ON THE RECORDS OF STRAVA

December 07, 2020 • TODD BROWN


I'M NOT EVEN SURE WHEN I STARTED NAMING MY BICYCLES.  I've always done it.  This morning, after one ride on a beautiful new BMC gravel slayer, I had the perfect name...

... names make a difference, you know.

Choose carefully.

Pick the right name and your ride can deliver mythical performance, exception inspiration and ward off all sorts of evil.  

Often, I'll let the color have a good say in the matter.  

This bike is purple.  Purple frame.  Purple ENVE™ stickers.

Not just any purple, but a truly righteous shade of glossy purpleness.

Of course, the proper first ride for any bike will include the kind of riding the bike is designed for.  In this case it was...

Asphalt
A staircase.
A gravel road.
And some single track.

In that order, with lots of speed and magical handling.

Yep, this bike shall be known on the records of Strava as... Showtime... after the great Magic Johnson led Lakers in their purple and gold.

Did I mention it has ENVE™ Wheels?  Did I mention how fast they roll?  How snappy they accelerate?  How tacky the tires feel with that wide rim?

Have I mentioned you could win a set of ENVE™s?

Check it out:  

https://pedalindustries.com/giveaway

https://pedalindustries.com/giveaway

---

164.8
Stretch and HyperVolt
8 hrs sleep
https://www.strava.com/activities/4442252464



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