THE PERFECT SHOP

WITH AMAZON KILLING RETAIL, it's fascinating to me seeing which stores are surviving and thriving. Because some are, and from what I can tell...

... it's a local thing.

Oddly safe from digital.

The locals through...

• community
• knowledge
• and stoke

... are spectacularly specialized.

How would that look for the perfect bike shop?

Well, let's say you loved MTB.

The shop would be...

• located near trails
• they'd share all the epic routes
• stocked with the parts we want and need
• loaded with carefully curated brands we crave
• mechanics whose specialization borders on magic

... a community hub first.

A trusted place,
easily earning our dollars.

Trying to be all things to all people is a losing formula...

... the riches are in the niches.