SAME AS IT EVER WAS

TODD BROWN


THOUGHT EXPERIMENT:  What if we changed the order of things?

For years, the Tour De France started with a prologue, and over the course of 3 weeks got into harder and harder climbs, ending with a bunch of laps and a sprint in Paris. 

What if they raced it in reverse?

If the start was a bunch of laps round the Champs -Élysées with a giant crowd cheering the racers for an hour or so before they head out to discover who is the best.

Then we'd see fresh climbers slug it out on the first 10 days of massive mountains.

Follow by another 10 days of rolling terrain and sprints.

Ending with short prologue of 8ish minutes where racers are basically riding more than racing and basking in the glory of 3 weeks well done... and finishing fresh ready for a big party.

Would it matter?

Probably more than it mattered that I had the pricing and code wrong for this promo yesterday:

https://pedalindustries.com/collections/patriotic/products/patriotic-superlight-full-finger-gloves

The factory is taking this 2D rendering and turning it into a super sweet pair of gloves... and they'll be available in about 3 weeks.

Let me just interject a phenomenon I've noticed over the years, when we are under attack as a nation we get very patriotic.  There's been a marked uptick in our Patriotic collection the last 3 weeks.  I think these gloves will be a hit, and probably sell out.

So, if you want an early crack at them here you go: 

https://pedalindustries.com/collections/patriotic/products/patriotic-superlight-full-finger-gloves

Use promo code: BESTTRICK ... if you're part of the PEDALposse, you can use your mo' betta' personal code.

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167.2 lbs 
Coach Loran #5
7.5 hours sleep
https://www.strava.com/activities/3368841663

 




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