THE FINISH LINE IS REALLY...

AS WE CATCH OURSELVES DREAMING about an A race or event or some crazy challenge, we start to preview the ending...

... how it will all go down.

It's captivating.

I found myself doing just that yesterday.

Talking to the crew about doing something epic this summer.

Then it hit me.

I started thinking about...

• special training 
• fitness metrics to hit
• equipment to upgrade
• raceday logistics and travel

... what it's going to take.

The finish line...

... isn't the finish line at all.

It's the start.

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Apply this thinking with...

• family
• friends
• spiritual quests
• business and work

... it works.

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As the great Stephen Covey said, Begin with the end in mind.

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