STRATEGY VS THE DREAM

LOOKING FORWARD TO NEXT YEAR yet? Maybe it's too early, I mean jeez it's not even Thanksgiving yet. But, almost...

... so, it might not be too soon.

There's no rule on that.

I was thinking about this on my ride yesterday.

What comes first...

... strategy or the dream.

Especially with all the InfooIncers on the socials.

You know which ones kill me....

... literally saw this one today...

... Download My 47 Points To Master Advertising Now!

hahahahahah

But, you get the idea.

We can get so hyped up on a new (to us) strategy...

• Single-legged box jumps while hula-hooping for explosive sprinting
• One million grams of carbohydrate from bonking to crushing
• Sleep like a grizzly and maul the group ride

... we start looking for a race to unleash.

I've done it,
still do it.

We can all be suckers, 
the cons are as appealing as the conmen.

Anyway, what I concluded after zonetwoing my way around town was... 

... The Field of Dream if we build it, they will come...

... is kinda right.

The players, errr strategies, don't show up until the field is built.

In other words, once we identify the...

• A race
• impossible PR
• unconquerable route

... then, and only then, will the strategies we need be apparent.

Let me say it differently.

We can quickly toss aside...

• techniques
• strategies
• hacks

... the worthless dross.

Because the really good stuff that works is easy to see...

... once we have our dream/goal/desire firm and clear in our minds.