• Log in
  • or
  • Create account
Cart 0
Cart 0
  • Click here to get started.
  • Log in
  • Create account
PEDAL Industries
  • Click here to get started.
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

RIDING THE TREND.

March 05, 2021 • TODD BROWN


SO STRADE BIANCHI IS THE MOST EXCITING RACE ON THE CALENDAR.  It gets all kinds of press.  No one can figure out if it truly favors a classics rider or a pure climber...

... but, we do know one ting for sure!

There will be drama because...

There are lots of gravel sections.
And Lots of dust of dry and mud if rainy.

... and fans like drama, the like change.

Turns out the racers do, too.

Due to the mixed surfaces - pavement and dirt - and mixed terrain - rollers with a killer climb at the end - a large percentage of the racers fancy their chances for the big V for victory.

But ya know what I think?

I think it's more than the forgone conclusion of who will win, I think the racers are digging the unusual challenges the race presents.

So, forget if you can, all the big bucks the marketing dorks are putting into making you want to buy a gravel bike. 
Just unsee all those sexy ads of riders flying to adventure. 
Unimagine the freedom to roam from road to gravel to singletrack they are selling so very hard...

... and take consider this...

... my son pinged me last night.

Dad, let's ride gravel tomorrow.  We'll drive to the old neighborhood.  Hit the dirt roads in Riley Park, then the single track.  Next we will work our way over to the old house and see if things have changed much.

He doesn't even own a bike, I bring him a shop demo bike.

So forget all the marketing, all the hype, watch the race if you get a chance, and maybe you'll end up like me...

... grateful for gravel bikes that make riding fun enough my non-riding son will suggest we go for a ride.

We are all sold out on the gravel bikes at the moment, but stay tuned for upcoming opportunities to score a beeeyoutiful BMC URS.

In the meantime, I love our superlight full-finger race gloves for gravel riding...

... and keeping my feet cozy in our socks knitted in these united states using EZ Breathe Yarns and FastMax compression technology.

https://pedalindustries.com/collections/socks-and-gloves

And I highly encourage you do the same.  With this BuyOneGetOne promo code - > REGGIE

Now if you're thinking it's too cold for the superlight awesome stuff... the weather is going to be perfect before you know it, and won't new gloves and socks be a joy to pull on when it's time?

A scant $25 will get you the gloves and the socks, shipping is free.

https://pedalindustries.com/collections/socks-and-gloves

---

163.1
30 PullUps 40 PushUps 20 Burpees
7
https://www.strava.com/activities/4894848345

 



Share Share on Facebook Tweet Tweet on Twitter Pin it Pin on Pinterest

← Older Post Newer Post →


Leave a comment

Hi! I'm Todd.




Invalid password
Enter

Latest Blog Posts

PAINESIA - IT'S REAL, AND I HAVE PROOF

PAINESIA - IT'S REAL, AND I HAVE PROOF

I SAW A PERFECT EXAMPLE OF PAINESIA TODAY.  For no reason other than Why not? we went back to an A and a B ride this morning.  After a year of being...

DON'T MISS A THING

Enter your email and we'll keep you updated on all things PEDAL

Start A CUSTOM PROJECT

We love making custom gear - LEARN MORE.

Contact Us

Phone

Address

Returns & Warranty

Charities & Fundraisers

Ultimate RaceDay Bag™ GIVEAWAY

Enter Now!

More

Size Charts

Gift Cards

FAQs

FREE Shipping

What We Believe


Copyright © 2021, PEDAL Industries.

  • american express
  • apple pay
  • diners club
  • discover
  • jcb
  • master
  • paypal
  • visa