POSITIONING
WE PAY THOUSANDS for just the right equipment, yet often skimp on getting the position perfected. Because...
... it's an extra cost and takes time.
We aren't sure it's worth it.
The thingaboutitis...
... get it right and the results make everything mo' bettah.
Lemme share two stories with ya.
One bike.
One biz.
My recently eversoslightly adjust cleat position quest was worth all the effort and extra travel...
... I haven't seen my legs register 50/50 balance on output.
Ever.
Always slight off.
And, I could tell...
- more efficient
- more comfort
- more confidence
... at the end of a ride.
Businesses spend a lot of time, effort and money to position themselves in the market place.
So, today, when I realized I was basically out of my favorite chain wax from Ceramic Speed...
... I got online to order more.
Out of stock everywhere.
But, I'm in Park City UT and I know...
- a legit pro shop
- always high end, drool worthy bikes
- and super excellent service department
... a Contender Bikes shop here.
Knowing it was a long shot, but not, because of who they are, I called up.
You got Ceramic Speed UFO All Conditions?
Yep, 3 bottles.
See you soon.
That's called brand positioning.
===
164.6 lbs
8ish hours sleep
490ish anti-oxidant level
Upper Body: 50 push ups, 0 pull ups, hand gripper, shoulder press, curls
Lower Body: 0 ATG air squats and 0 split squats with 50lbs, nordic curls, box jumps, heel and toe raises
173/191/-19 per Strava Relative Effort (whatever that means)
What I'm reading: State of The Union, Brad Thor
What I'm studying: The works of Neville Goddard, all kinds of marketing