WHY SPARTAN RACING IS HUGER THAN...
AS A STUDENT OF MARKETING, it's hard not to see it everywhere I look, in a million different organizations. Some events flourish and get huge, like the Spartan race...
... 52 weekends/year x 8-10k racers.
500,000 tickets a year.
Those are big numbers.
2 principles I've seen lately are...
- sift quickly
- have an enemy
... super powerful.
Sifting...
- Do you run?
- Do you want to do something crazy?
- Are you cool if you're filthy, cut, and bruised?
... well, you gotta do a Spartan race.
Enemies...
- weak
- pudgy
- pathetic fitness
... if you hate that stuff, you love the Spartan crowd.
See how that works?
Now, find the...
- gear
- event
- challenge
... and sift quickly, while banishing anything that takes you off course.
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166.4 lbs
8 hrs sleep
90 PushUps 30 PullUps 0 SplitSquats and more
20 minutes stretching
60 minutes Reading/Journaling
103/-2 fitness per Training Peaks)
0 min vision therapy
