IT'S NOT BUSINESS, IT'S PERSONAL

MATT SHOT ME A PICTURE OF HIS BABY.  He'd been telling me about his plans to freshen up his existing bike... but really, what could he do?  Lamentably, we aren't hot rodders by nature.  No chrome pipes or outrageous fenders hiding superwide rims.  No insane bass warping the windows.  

We just rid the rigs the corporate gods gave us as they were born off the assembly line.

And that's kinda sad isn't it?

And boring.

Unimaginative.

Shameful, if we're honest.

We've got custom kits and socks and gloves and and and and... and if we aren't custom, we're scouring the earth for just the right pair of striking socks, gorgeous gloves and juicy jerseys.

So what's with all the boring corporate bikes? 

I know, you'd paint your frame but don't want to void the warranty...
but would you, really?  Are you that daring? 
I know you'd like some stylish streamers flying from your bars...
but, the haerodynamic slowiness keep you from doing it.
I know you'd rather have a name plate swinging off your saddle...
but, the horror of added weight would be unbearable.

I'm as guilty as most,
but Matt's not,
are you?