IT'S DANGEROUS WORK.

IT'S DANGEROUS WORK.

POCO A POCO - little by little - is how a 23 year-old Spaniard described riding with the big boys to the top of a ridiculous climb today at La Vuelta.  The favorites had pulled away, but he noticed he was pulling them back, little by little.  Then he caught them, passed them... and won his professional race one pedal stroke at a time!

Such a lesson.

Everyday we get up and go for it.  We do our best.  We give our best.  And at the end of some very long days we try and rest.

The danger is in not seeing the progress,
not noticing the incremental improvements,
giving up on the ideas, products and services we love,
because we failed to see things were improving...
poco a poco.