IS IT THE SACRIFICE?

WHY DO SOME OF US stick with the endurance thing year after year after year and others check in for a season or two then check out...

... never to return?

There is something unseen happening.

I think I know what it is.

Sacrifice.

For better or worse...

• could be skipping a new car for a better bike
• an hour later out at night for an early run
• a quick swim instead of a tv binge

... we've sacrificed something.

That sacrifice produces the faith necessary to really go for it,
go for that insane physical goal we've set.

It gives us hope.

And, we love that...

... in everything we do.

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