HOW TO SURVIVE THE SLOW SEASON
SEPTEMBER IS MY SLOWEST MONTH. And this one is a doozie. From bailing on my own A race plans, to slogging through setting up the 4th quarter promotional calendar...
... this has been such a battle.
Then, today I remembered the cure.
Measure backwards,
as outlined in 10x is Easier Than 2x.
Rather than focus on the predictable sales drop,
the missed A race opportunity...
... and the accompanying Chicken Little blues,
I scanned the year to date.
- YTD Sales up 7%
- My work team, insanely better
- Our apparel offering, about to launch beautiful updates
- Our children all moved back to within a 35 minute drive
- The racing results have been outstanding, best year ever
Am I bugged...
we haven't 10x'd the biz?
gone to the last A race of my season?
navigating the cash crunch of the sales cycle, again?
... yes, 100%.
Glass halfempty is my kryptonite.
But,
measuring backwards,
seeing how much has been accomplished,
is an amazing way to kick myself in the lycra.
---
164
8.25 hrs
Full Rip On RaceDay Circuit + extra pushups and pullups
20 minutes recovery
600 minutes reading + Journaling
Todcast:
https://www.strava.com/athletes/10248
https://www.instagram.com/pedalindustries
