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    Home / Todd's Blog / FOR THE LOVE OF IT
    Oct 08, 2026

    FOR THE LOVE OF IT

    FOR THE LOVE OF IT

    THE BIGGEST, CRAZIEST CHALLENGES we go after are generally fueled by our truest passion. The accomplishment happens... 

    ... because it calls to our souls.

    We've gotta do it.

    Which is how the Surf N Summit came about.

    For years, I'd dreamed and schemed of how to ride from Dana Point to Big Bearlll

    • gravel bikes happened
    • discovery of a 40 mile bike trail
    • connecting an abandoned logging road to a gravel route

    ... while keeping to a minimum using public roads.

    It's the same thing with our super fun business...

    • Italian fabrics
    • Patterns we designed - printed, cut and sewn here
    • On demand with no minimums.

    ... making the apparel and gear I always wanted.

    Because that allows us - you and me - to get our create juices flowing and create special designs that mean something to us...

    ... and inspire and memorialize our adventures.

    Take this year's Surf N Summit kit in pic above...

    • hi viz camo jersey because it's literally hunting season in the mountains
    • dark green bibs to compliment the forest environment
    • hi viz accessories to complete the look

    ... which is honestly one of my all time favorite designs.

    If you've got a hankering to make something special for your upcoming quest, 
    let's make it happen.

    Click here: https://pedalindustries.com/pages/start-a-project

    Katie wanted a suit to train for Ironman

    Kurt wanted a kit for Good Dirt

    Kimberly wanted a bag to match her kit.

    ===

    163.4 lbs/12.4%
    8ish hours sleep620 anti-oxidant level
    Upper Body: 150 push ups, 30 pull ups, hand gripper, shoulder press, curls
    Lower Body: 0 box jumps (24"), Bulgarian split squats with 25lb dumbells, nordic curls, heel and toe raises
    87/87/0 per Strava Power & Relative Effort (whatever that means)

    What I'm reading: HIdden Order, Brad Thor
    What I'm studying: The entire works of Neville Goddard, all kinds of marketing, Old Testament

    https://www.strava.com/athletes/10248

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    FOR THE LOVE OF IT