IF IT'S TO BE, it's up to ______.

If it's really up to me, then I better take it for reals.

That's why every year I put the big hairy audacious goals (BHAG) out there, to inspire me to carve the time I need to be ready on the big day.  Things like PRing Leadville last year, or going to Nationals this year.  

Really big.


The result is even on the days I don't wanna, the cold days, the booked solid days, the dark days, the rain days... I get out and ride.

Yes, of course part of the plan is to be a badass on the given day and slay my BHAG... but...

... the bigger part of the plan...
... the sneaky part...

... is the daily result: a healthier, happier, immensely more productive me.

It's a simple system, and it yields undeniable results.

We get really granular on the system with the PEDALposse, where we share what's working and what's not.

Join us!


Join us before the price goes up in March.

How much?  I dunno... but, can't be giving it away fo' evah.



164.4 lbs 
legs n shoulders
7 hours sleep
https://www.strava.com/activities/3094056015 <- snagged a KOM back - not that it matters.  Right?

TODD brown      888-308-0005      PEDALindustries

We specialize in custom gear - No minimums – 3 to 4 weeks production time.