WE KNOW EVERY RUNNER IS A BIKE RIDER IN THE MAKING, but not every business is a giant in the making.

These are the the thoughts that haunt and taunt Phil Knight, founder of NIKE, in his book Shoe Dog.

You run because the alternative, stopping, scares you to death.
- Phil Knight

The man who moves a mountain, begins by carrying small stones.
- Confucius

You are remembered for the rules you break.
- Douglas MacArthur

He was the first college coach in American to emphasize rest.
- referring to legendary coach, NIKE co-founder Bill Bowerman

Somebody may beat me, but they're going to have to bleed to do it.
- Steve Prefontaine

When we did fail, we had faith that we'd do it fast, learn from it, and be better for it
- Phil Knight

Nine times out of ten, the difference from one shoe to another is the factory
- Jerry Hsieh

But, my favorite echos my thoughts on PRs vs KOMs and came from a young ad exec...

There is no finish line.... Beating the competition is relatively easy.  Beating yourself is a never-ending commitment.