A BIKE WITH NO NAME

THE VERY PRO TREND of name stickers on bikes makes a lot of sense. Seven riders on a team, three bikes a piece. That's a lot to keep track of...

... for the riders and mechanics.

We all want to feel pro.

Do we need name stickers on our bikes?

I mean, there's a quiver in our garage, but...

... it's pretty clear who's is who's.

In that case, why do non-pros name stickers?

In case our new-found friends forget our names? 

To intimidate or pacify the competition on the start line?

Me, personally, I like to think a proper name can...

... give our bikes talisman-like qualities.

Like my gravel bike's name: GRVL GHOST