It is exactly what I was looking for.
I purchased the purple bag and am exchanging it for the blue bag. The compartment lettering is difficult to read due to the shade of purple. Therefore, I am exchanging it for a lighter color this way I am able to read the compartment lettering.
I used to carry all my stuff in a small storage container and found that I was constantly trying to reorganize it every time I went out for any sort of ride. Even with my own checklist, I would sometimes forget an item; sometimes it was no big deal, and at others it was a critical item that would stop me in my tracks. I reckoned when I saw the raceday bag that I had nothing to lose and it had to be better than my current disorganization. In a rare moment of being right, it's made life so much simpler! With clearly identified compartments in which to store items, it makes getting out a breeze. In fact after a week, I ordered a second bag because it's that good.
He is over the moon upon receiving his new race day bag. He told us it is "game changer".
I ordered a race day bag online in early December. In the Special Instructions box I asked if I could pay extra for an additional line of embroidery for an additional fee. No response. There were no updates sent after the initial order confirmation until the item shipped. It was a Christmas gift. It arrived after Christmas. The bag may be great, I don't know yet, but I was disappointed in the service.