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What we say: Steve, our bike fitter, is from South Africa. Same place this lube hails from. He also raced to a top finish at the Cape Epic. He's legit. So, when he said "Trust me it's, the last lube you'll ever use."... we did. And, it's true.
What they say:
SMOOVE – YOUR NEW FAVOURITE CHAIN LUBE.
Smoove™ is a long lasting bicycle chain lube for use in any terrain. Smoove™ works in dry, wet, muddy or perfect sunshine conditions. Smoove™ reduces chain wear and increases the lifespan of drivetrain components. Smoove™ lasts longer between applications than most other chain lubricants, runs cleaner and is extremely durable. Love your chain – use Smoove™.
Step 1 > Apply SMOOVE to a clean dry chain.
Step 2 > Apply on the inside of the chain while turning the pedals to ensure that the lube gets worked into the chain.
Step 3 > Let the lube dry for at least an hour.
Step 4 > Best results are achieved if lube is applied the night before.
Step 5 > Do not wipe chain after application.
Step 6 > Too much lube will cause residue to accumulate around the derailleur pulley wheels and cassette.