We had a shirt that said “Ride Hard”. Not a big seller… and not the first design I badly misjudged. I changed the text to Ride Fast, for me… because while I like to ride hard, and be able to handle the hard ride…
…I’d rather ride fast, any day.
You’ll see that logo in little places on some of our products, because it matters… to me.
I leave notes to myself.
I name my bikes.
I leave myself clues to tomorrow.